042 5th Oct Kaisa Presentation

Shenzhen
Longcheng
Industrial
Park renewal
“A REIMAGINED WORKPLACE”
深圳龙城工业园升级改造
“一个焕然一新的工作场所”
KAISA
SHENZHEN
SHENZHEN:
LONGGANG
MIDTERM
INDUSTRIAL
PRESENTATION
PARK RENEWAL
深圳佳兆业龙岗项目中期汇报
深圳龙岗工业园更新项目 | PAGE 3
TABLE OF
Chapter 1
CONTENTS BACKGROUND STUDY
第一章：背景分析
Chapter 2
POSITIONING
第二章：项目定位
Chapter 3
BRANDING &
MASTERPLAN
第三章：品牌概念和总体规划方案
Chapter 4
CASE STUDY
第四章：范例分析
KAISA
SHENZHEN
SHENZHEN:
LONGGANG
MIDTERM
INDUSTRIAL
PRESENTATION
PARK RENEWAL
深圳佳兆业龙岗项目中期汇报
深圳龙岗工业园更新项目 | PAGE 5
Chapter 1
BACKGROUND
STUDY
第一章：背景分析
SHENZHEN LONGGANG INDUSTRIAL PARK RENEWAL 深圳龙岗工业园更新项目 | PAGE 7
项目设计任务简述區域範圍內
Design Task Brief Regional Context
龙城工业园
Longcheng
Industry park
新塘
Xintang 龙岗区政府
Longgang
Government
大运城
Universiade
平湖站
Pinghu
Station 米
5千
横岗
Henggang
0 千米
1
深圳位于大珠三角地区腹地，至07年GDP已达到4480
n 亿美元，居住人口约6600万人。
0 .25 .5 1 2.5 5千米
优越的地理区位为基地的发展带来的大量的人流，信
规划区位于深圳龙岗区，占地21.6公顷，目标是打造高端工业园。基地北侧为龙平息流等投资发展机遇。
西路，南侧为清林路，西侧为北通道，东侧为黄阁路；地块内主要为多层厂房、办
公及员工宿舍等相关配套，极少量学校与临时建筑。 Shenzhen is strategically positioned in the rapidly
growing Great Pearl River Delta (GPRD). The delta
The proposed site is located in Longgang District, Schenzhen. Situated south of Long region’s GDP rose to US$448 billion in 2007, with a
Ping West Road, north of Qing Lin Road, east of the North Expressway, and west of Huang population of 66 million.
Ge Road, it measures 21.6 HA in land area. This location is considered ideal for a high The GDRP provides the site with an expansive and
technology office park. economically vibrant hinterland, offering abundant
investment opportunities, as well as a quality residential
and recreational environment.
市域商业发展市域交通路网
City Commercial Growth Regional Connectivity
梅观高速
龙大高速 Mei-Guan
Long-Da Expwy
Expwy
南光高速
沈海高速
Nan-Guang
Shen-Hai
Expwy
京港澳高速 Expwy
Beijing-HK 沈海高速
Expwy Shen-Hai
Expwy 惠深沿海高速
Hui-Shen
Expwy
盐排高速
Yan-Pai
水官高速
Expwy
Shui-Guan
Expwy
n n
0 1250 2500米 5千米 10千米 15千米 0 1250 2500米 5千米 10千米 15千米
LEGEND | 图例 LEGEND | 图例
深圳是中国第一个也是最成功的一个经济特区，它自由开放的通过基地内部有便捷的交通快速路，高速公路和城市环线穿过，与
城市中心
气氛吸引了中国乃至世界各地的人们来这片充满了创业精神的 Primary City Center
周边区域较好地联接。本案基地
Project Area
富饶土地上投资和发展。城市副中心
Secondary City Center
The site is well connected to other districts of Shenzhen and the broader 火车站
Rail Station
Pearl River Delta. Readily accessible highways and expressways provide
The site is located in China’s first and most successful Special 第三城市中心
advantageous links to an extensive road network.
机场
Tertiary City Center Airport
Economic Zone, offering an atmosphere of openness that welcomes
people from throughout the world. They bring the entrepreneurial 城市发展主轴
Primary Developing Axis
spirit that has built this flourishing economy.
城市发展次轴
Secondary Developing Axis
本案基地
Project Area
项目周边可达性项目周边可达性
Accessibility Accessibility
LEGEND | 图例
未来地铁12号线田板头站与高速公路 Expressway
回龙埔建在距离基地可步行城市主干道 Primary Arterial
范围内，与深圳火车东站直
城市次干道 Secondary Arterial
接连通，也为深圳与厦门之
支路 Collector
间的的高铁通勤提供了便捷
的服务。小区级道路 Local Street
In addition to regional
roadway linkages, the site
promises convenient access 由于公共交通网络的完善，基
to transit. A future subway line 地的可达性大大提高，对周边
(Line 12) will service two 居民的辐射吸引范围增大。
subway located within easy
walking distance. This line will The proposed transit improve-
directly connect to the ments, promise to increase site
Shenzhen East Train Station, accessibility and improve the abil-
offering high speed train ser- ity to attract business, workers,
vice between Shenzhen and and residents.
Xiamen.
LEGEND | 图例
M M 基地周边地铁站
Subway Lines 地铁线:

地铁3线
地铁12线
/
ation
st St
en Ea
enzh
To Sh 东站
深圳
Bus Lines 主要公交线路:
对
365等
M 654等
833等
866等
B669等
B809等
M229等
M23o等
M318等
M361等
M386等
M M398等
M818等
n
0 125 250 500 1000 1500米
项目周边城市功能区分布项目周边生态资源分布与利用潜景
Vicinity Map: what is happening around the site? Recreational Possibilities Nearby
Quinglingjing
Resorvoir
Yushiling
Park
Yantian
Resorvoir
根据龙岗分区规划与大运城规划，结合现状，龙岗作为新城的居住、教育功能，占据了很
大比重，但基础设施配备完整；就业上，分一类工业与二类工业。其中二类工业均分布在基地周边2公里范围内分布着清林径水库，可开发徒步和休闲观光游产品，同时，余石岭
较为靠近山体的边缘；而本地块是5km2范围内唯一集中的一类工业用地，即研发科研为主公园也为城市居民提供了一个远离尘嚣的“生态净土”。
导，但周边商业配置相对缺乏，则地块内商业配套服务功能需求增加.
The site is located within 2km (20 minute walk) of the Qinglingjing Reservoir, an expansive open
Longgang new town provides a wide range of functions, including industrial, commercial, residen- space preserve providing access to the natural environment and various recreational
tial, and educational land uses, as well as suitable infrastructure to support these functions. The opportunities such as hiking. Yushiling Park is also located in close proximity, offering welcome
site and immediate surroundings are zoned for Grade I Industrial use, accommodating high “breathing space” within the urban setting.
technology and research and development. This is the only Grade I Industrial Zone within an
approximately 5km radius of the site.
项目周边城市肌理项目地块解读
Surrounding Urban Fabric Site Opportunities
t Rd
Eas
gping
Lon
ZONE A
“WORK”
hannel
Huangge North Rd
Dao -N C
龙岗区政府
Longgang Govenrment ZONE B
Bei Tong
“LIVE+WORK”
去市区 ZONE C
To Downtown “LIVE”
大运会场馆 Quinglin West Rd

Universiade
基地东面为深圳天安龙岗数码新城第一至第四期；而紧邻
项目的地块则有在建总部基地大楼。根据现有地块的控制
LEGEND | 图例 LEGEND | 图例
性详规，建议地块南面为少量“生活”区；北部绝大部分
为“工作”区；中部则混合为“综合”配套区。
项目基地 Site 城市主干道 Primary Arterial
城市次干道 Secondary Arterial

周边项目 New Development Based on existing regulatory controls and other site
去市区 To Downtown influences, it is recommended that the southern portion of the 绿廊连接 Connection to Park
重要节点 Key Node site accommodate “living” functions, while the northern 主要办公区界面 Main Office Frontage
与公园的联系 Linkage to park portion of the site support a “work” environment. A 场地边界 Site Boundry
火车站 Train Station

“live-work” hybrid area primarily encompassing SOHO, will 现状 Existing
serve as a transition between these two zones. Collectively, 门户地标 Gateway / Landmark
these uses will establish a dynamic, mixed-use precinct that 视觉中心 Visual Center
complements the Shenzhen Tian An Longgang Cyber Park
currently under construction adjacent to the site.
基地图片
Site Photos
23
0 50 100
23
Chapter 2
POSITIONING
第二章：项目定位
深圳城市发展架构龙岗未来发展机遇
Shenzhen Development Future Role of Longgang
龙岗：深圳五个副中心中最大副中心；大运新城：深圳未来四个新城之一；深圳新“地标”——大运新城
Longgang District is the biggest among five sub-urban centers in Shenzhen; New “landmark” of Shenzhen
Site is located in the Universiade city which is one of four future new towns.
通过东部沿海铁路、城际轨道和高速公路等区域性交通设施的建设，发展成为深圳向粤东北地区发展目标：山水环境突出，交通便利，配套设施完善，具有国际、国内大型体育赛事接待能力的
辐射的服务中心; 城市片区；深圳市全民健身基地; 以居住、体育、会展、教育、高新产业及交通枢纽为主要功能
建设职业培训和高等教育基地，发展成为自主创新的新型产业基地; 的综合性片区。
依托盐田港的优势，应进一步拓展海铁联运，发展国际性的港口物流业和与之配套的商贸业、仓
储业。 Universiade city development goals:
Utinize the nature environment, built convenient transportation and related facilities, host international and
With the development of the eastern coastal regional rail, intercity rail and highway transportation domestic major sports events.
facilities Longgang become the service center of Shenzhen in the Guangdong Northeast radiation. Become the National sport center with exhibition, education, high-tech industry, and transportation hub.
with the construction of training and higher educational base, Longgang have been developed into a new
innovative industrial district. 在大运新城北区约6.7平方公里范围内，规划打造以龙兴大道为功能发展轴，由北至南串联科技创
With the Yantian Port and the rail transportation, Longgang is becoming the international port with logistics 新区、生活配套区、创意产业区、商务总部区四大功能区，构建三大服务平台和六个“园中园”
industry and its tradeing industry, warehousing industry. In the Dayun city,about 6.7 square kilometers, the Longxing Avenue will be built as the functional axis from
north to south to connect the scientific and technological innovation district, the creative industry, busi-
ness headquarters area, to create three service platforms and six “garden park”.
分析 2011年大运会为深圳与龙岗带来的发展机遇
SWOT Analysis 2011 Universiade: Longgang on the world-map
数字城市
Development of the cyber-city 现状建筑的品质
Quality of existing buildings
世界大运会
Universiade Games 高速路对区域的影响
Barrier on north and
west side by highways
自然资源
Nature Reserve nearby
无大运会场地的后续使用规划
No post-plan for Universiade
绿色空间
(empty buildings+facilities)
Amount of green on site
Strengths Weaknesses
世界大学生运动会是一场国际性的运动盛会，由国
际大学生体育联合会组织。
Threats Opportunities
2011年世界大学生运动会为龙岗带来了大量的投资
发展机遇，该区域已经进行了一轮改革更新，对其
自身定位是：“区域创新和高品质服务新区”。
商业潜力评估未来地铁线路连接
The Universiade is an International multi-sport event,
Over estimation of Future subway connec-
organized for university athletes by the International Uni-
business potential tions by line 12+16
versity Sports Federation (FISU). The name is a combina-
tion of the words “University” and “olympiad”.
环境破坏城市网络连接
Demolishing existing green Connection with Cyber-City The 2011 Universiade brought investment and opportu-
character/ buildings + add on program nities to Longgang and the district has gone through a
makeover and positions itself as ‘regional innovation and
游憩项目连接 high-end services new district’.
缺乏与周边区域联动 Connections with parks
Failing to make connections to nearby 大运新城北区将以“生态、脉络”为主题，采用“
nearby neighborhoods 上城”（uptown）的设计理念，将大运新城的发展
定位为区域创新及高端服务的综合型新城区、深圳
数字城市的发展
市转变经济发展方式的示范区。在大运新城北区约
Development of the cyber-city
6.7平方公里范围内，规划打造以龙兴大道为功能发
展轴，由北至南串联科技创新区、生活配套区、创
意产业区、商务总部区四大功能区，构建三大服务
平台和六个“园中园”。
功能定位 I Positioning Advantages: Existing and Potential 功能定位 I Positioning Advantages

区域优势 I Regional advantage 可持续发展 I Sustainable usage
多模式交通 Various Transport Systems 高品质居住 Quality Living

建筑风格和居住空间的灵活设计 flexible use of buildings and spaces
高人气，高投资，高质量交通 draw upon a large crowd, higher investment and quality transport
交通引导 TOD 地铁 Subway 酒店式公寓 Service Apartments 酒店式公寓 Quality housing
邻近数字城市 Close To The Cyber-City 现在和未来 For Now And The Future
发展商业，居住，办公的有利环境生态友善和低碳
good for commercial, residential and office environment eco friendly & carbon neutral
高质量办公环境 Quality office space 宜居之所 Livable environment 精品酒店 Boutique hotel 家庭办公 SOHO
与绿为邻 Proximity Of Green 活力&吸引力 Vibrant & Attractive

a mix between living, working and playing
高投资回报和可持续发展 higher investment return and sustainable 游，居，业多元组合
行人和自行车道 Pedestrian and bike trails 游憩机会 Recreation opportunities 专业Young professionals 会展中心 Exhibition Center
功能定位 I Positioning Advantages 混合土地功能概念

高品质环境 I Quality environment
Mixed-use Concept
高品质配套 Quality Facilities
H
邻里空间 everything you need in your neighborhood
OTEL
酒店
A PARTMENT O FFICE
公寓办公
Mixed-use
Composition
C
产业聚集业态
活动空间 Event spaces
购物 Shopping 教育 Education onvention
and Culture
P ARK
会展与文
城市中的村庄
绿色街区和适宜步行空间
Village Feeling In The City
green streets and walkable distances
化
S HOPPING
MALL
绿地
购物娱乐
基地的紧邻高速公路,有非常好的可视性. 龙岗未来拥有便捷的地铁交通网
打造高科技办公环境络，而且深圳火车东站的运营也加速了其与广东东部/福建的空间联系。同
时周边的现有产业布局,以及大学城的影响为基地带来可观的高质量办公需
Create high-tech office environment 求.
The site is located next to he high way and also the east train station, it will bring the high end
office demand also high tech indutry related to the surrounding univercities.
.
小型道路 Small roads 綠色街道 Green streets 生态和旅游文化的强化生态的定位将为整个办公区甚至是龙岗中心带来提升整体形象的机遇. 深
读基地的同时可以建立与周边绿化体系的联系.结合酒店的设计可以进而丰
Eco and tourist culture
富城市旅游文.
Ecological as the main positioning for the image of this office park, will bring the site new green
绿色生态公园 Quality Parks system and enrich the culttue with the design of the new hotel .
步行5分钟范围内 5 min. walking distance
现代服务业和公共的服务产业建立在已有商业氛围的基础上，引入现代服务业, 提升整体商业服务等级
Service and modern commercial 和标准.
Built upon the exsiting commercial, the office park will improve the standard and also the ser-
vice quality in the district.
基地的城市功能可以为项目带来更大的知名度. 所以公共绿化和广场将成
城市功能为很好的形象工程.
City role The civic function in the site will rise up the name for the whole site in the city and also big
region.
创造一个高品质的办公社区, 有待强化整体的功能完善,居住是不可或缺的
一个重要元素. 同时服务式酒店也是在这个办公园区项目中的重要内容.
居住和酒店式公寓为区域和城市打造新型办公和生活空间和生态的城市化办公环境.
Residential and serviced apartment To create a high standard office community, living facility is also immportant, residential and
serviced aprtment are design and also integrated in the urban office environment .
徒步/慢跑 Hiking/ jogging 放松 Relaxing

定位目标核心经济功能
Positioning Target Key Economic Functions
“纯科学”
Pure Science
核心理念关键的大学联系
University
Core Concept Ties
Critical
深圳佳兆业一个多方位
研究和金融界。孵化中心
Incubator Center
Shenzhen Kaisa- A multi
faceted research and
基础研究
financial community. 小型创业公司
Basic Research 实际产品的考量
Practical
Start-ups Product
科技研究/应用研究
Related
Technology Research/
Consideration
Applied Research
临床研究
Cilnical Research
中小企业探索性发展
Small-Medium Exploratory Development
of Enterprise
总部运营
企业规模：多种 Headquarters
Scale of Enterprise: Operations
原型/小尺度示范
Multiple Scales 产品/高附加值产品
Prototype/Small
Scale Pilot
Production/ High
大型跨国公司企业 Value Added
Multi-national Production
Corporations
制造业分配
Manufacturing &
Distribution
核心联系核心商务领域
Key Economic Linkages Key Business Sectors
教育及培训公司
Educational Training Com-
panies
产品设计、品牌及
包装公司
专业服务 Product Design Branding
纯科学 Professional Services and Packaging Companies
大学/公共研究/学术机构 - 法律/ Legal
Pure Science - 会计/ Accounting
Universities/Public Research/Institutions - 软件外包/ IT Outsourcing
1. 金融机构
科技转移 Financial Institutions
T echnology Transfer
- 银行及其分支机构
Banks(branches & sub branches)
- 证券/Securities
5. 新能源/可再生能源 - 保险/Insurance
金融 New Energy/ - 风险投资/ Venture Capitalists
Financial Institutions Renewable Energy - 公司/ Corporate Business
- 替代能源 2. 现代物流
Alternative fuels Modern Logistics
- 绿色未来交通
核心运营 Green initiatives for
Core Operations 核心理念
知识流向/Flow of Knowledge
future transports - 信息流

应用科学 - 开发可持续能源系统 Information Flow
Applied Science （例如高效太阳能利用）
Development of
Core Concept - 管理协调
专业服务 Management Coordination
renewable energy
systems (ex: high
深圳佳兆业一个多方位 - 供应链管理
Insurance
Professional Services efficiency solar cells) 研究和金融界。
- 可持续能源产品
Renewable energy products
Shenzhen Kaisa- A multi
支撑服务 - 可持续电力系统 faceted research and
Support Services Renewable electricity systems
financial community.
可持续/Sustainable 3. 信息技术
4. 生物制药
文化性/State of the Art Biomedical Information Technology
设施/Facilities
- 制药 - 网络沟通
Pharmaceuticals Network Communication
- 生物信息学 - 编程与系统构建
Bioinformatics Programming& System Development
制造业
- 生物机制 - 媒体支持与服务
Manufacturing Biomechanics Media Support& Services
- 纳米生物 - 信息支持与服务
Nanobiotechnology Information Support& Services
商务发展及服务
Business Development and Ser- 居住/商业服务
市场 vice Accomodations/ Commercial Service
Markets - 人力资源/ Human Resources

- 人才招募/Talent Recruitment - 酒店会议/ Hotel& Conference
- 管理咨询/Management Consultants - 会议展览/ Meeting& Exhibition
- 市场服务/ Marketing Services - 零售餐饮/ Retail/Food/Beverage
- 测试与认证/ Testing& Certification - 个人服务/ Personal Services
- 娱乐/ Recreation
核心运营要素使用者需求分析
Key Operational Components Site User Analysis
科研人员/专家
R&D/ TECHNICIANS STAFF/ •小规模街区模式含有餐饮功能业态 Small streets & F+B
临近高等教育机构 YOUNG PROFESSIONALS
项目的主要外部因素 Proximity to higher education 高速IT服务/高速网络系统 High IT-services/ high speed internet
•步行/自行车专用道路 Pedestrian/ cycling only
•与城市公园链接 connection to country park
Generally External to Project (Universiade site reuse?) 便捷的游，居，业空间 Convenient place to live, work, play •书店 Bookstore
商住一体化，文化设施 SOHO, cultural facilities
•会展中心 Exhibition center
临近制造业 •对大运会设施的利用 Usage of Universiade facilities
公寓/住宅 Apartment/ family home
Proximity to Manufacturing Capabilities
一个可以游憩的地方 Places to recreate
与科技和研究人才紧密相连
Access to technology pool / research talent 专业人员/高管
INDUSTRY EXPERTS/ SENIORS
公交/轨道交通的可达性：轨道交通、公交等
高速IT服务/高速网络系统 High IT-services/ high speed internet
Access to public transportation / rail transit •与主城区连接 Connections to downtown
多样化的交通通勤选择 Quick convenient transport options
•高品质公共空间 Quality of public realm
社区公共服务设施的可达性：学校、医院等清洁环境 Clean environment
•会展中心 Exhibition Center
Access to community services 商住一体化，其他设施配套 SOHO, facilities nearby
家庭居住 Family home
可达性强 Accessibility
因公因私访客群
BUSINESS/PRIVATE VISITORS
• 土地功能混合开发 Different functions in buildings/
高速IT服务/高速网络系统 High IT-services/ high speed internet mixed use
创意办公空间 Creative office spaces • 与主城区连接 Connections to downtown
酒店 Quality hotel • 存储Storage
清洁环境 Clean environment • 会展中心 Exhibition center
项目的内部因素多样化的交通通勤选择 Quick and convenient transport options • 参观场所 Visiting space
Internal to Project 多样化时间使用 Flexible opening hours
餐饮F+B
设计特征
运营特征
Design Features
Operational Features
- 实验室 - 总体规划开发
Laborotories Master-planned development
The proposed function attract a young, diverse, knowledge-
- 研究设备 - 可持续/精明设计特征 able and demanding target group. That is why we propose the
Research Facilities Sustainability /smart design features
- 专业办公空间 - 最大化利用日照 following guidelines in the design:
（金融/咨询/专业服务） First-rate buildings w/maximization of daylight
Professional Office Space - 建筑与景观之间的关系建议的功能吸引了年轻，多样化，知识化和高标准的目
（Financial/Consultancy/Professional Services ) Relationship between building and landscape
- 研究中心标群体。这就是为什么我们在设计中提出的下列准则：
（管理/商务/会议空间）
Resource Center 步行尺度的街道，高品质的行人环境
( Management Offices/Business Center/Meeting Space) 吸引人才的激励机制
- 会议及展览 Narrow streets, quality pedestrian environment
Conference and Exhibition Incentives to attract talent
- 酒店/会议人性化尺度由步行尺度街区实现
Hotel/Convention 孵化计划[增加本地创业]
- 零售运营/个人服务/食品饮料/娱乐设施 Human scale is achieved by small building blocks
Retail operators / personal services / food INCUBATION program [strengthen high
and beverage / entertainment amenities growth local start ups] 多样化功能
- 娱乐中心/娱乐设施
Recreation center / recreational amenities Multiple functions
创意微型基金[激发创意+创新意念]
CREATIVE MICRO FUND 快速连接市区的公共交通和道路
[spark creative + innovative ideas] Quick connections to downtown by public transport and
roads
政府的政策支持
policy announcement from government
轻松导航=中心地标
Easy navigation = central landmark
功能建议(结合周边天安龙岗数码新城）规划原则
How to complement cyber-park? Planning Principles
lesson 1: lesson 2:
RESPECT AND RESPOND CREATE A BALANCED MIX
TO THE CONTEXT AND OF USES.
CLIMATE
创造一种复合土
尊重和回应现状地功能的平衡
肌理与气候
lesson 3: lesson 4:
PROVIDE ACCESSIBILITY MANAGE THE SCALE OF
TO VARIOUS MODES DEVELOPMENT BY USING
OF TRANSPORT. PEDESTRIAN SCALED
BLOCKS.
便捷可达的综合
交通模式以步行尺度衡量
的街区开发
lesson 6:
lesson 5:
PROVIDE A HIGH
INVEST IN HIGH QUALITY
QUALITY EDUCATION
PUBLIC REALM, WITH A
OFFER/ART
HIERARCHY OF PUBLIC
COMMUNITY/
GREEN SPACES..
CULTURAL FACILITIES
多层级的城市绿化提供高品质的教
网络与高品质的公育环境与本地区
共空间的文化艺术设施
7.24.2012 || PAGE
SHENZHEN LONGGANG INDUSTRIAL PARK RENEWAL 深圳龙岗工业园更新项目 PAGE 37
37
Chapter 3
BRANDING &
MASTERPLAN
第三章：
品牌概念和总体规划方案
7.24.2012 || PAGE
41
CONCEPT: 概念
Green Heart 巨龙的

of the Dragon
绿色之心
7.24.2012 || PAGE
43
CONCEPT: GREEN HEART OF THE DRAGON
Tradition, Technology & Sustainability 传统，科技和可持续发展

Shenzhen is a city that nurtures innovation and creativity and is filled with tech companies and
深圳是一个滋养了创新和创造力的城市，高科技公司和新兴企业层出不穷。在
multiple start-ups. Eastern philosophy and specifically the art of Feng Shui, have long dictated
中国，东方哲学风水长期以来被认为是决定运气和是否繁荣昌盛的重要因素。
symbolism for luck and prosperity in China. The Kaisa Shenzhen Business Park located in
位于龙岗区的深圳佳兆业工业园区将成为一个融合了传统文化与现代科技的地
the Longgang District will be home to both these practices blending tradition with modern
方。
technology.
借喻古代象征吉祥的中国龙，这个工业园区将把传统的中国图腾与未来的高科
By following the ancient symbolism of the auspicious Chinese Dragon, this business park will
技结合在一起，同时着眼于可持续发展，使得深圳佳兆业工业园区能从他的竞
blend traditional Chinese iconography with future thinking technologies all the while making
争者中脱颖而出。
a true commitment to sustainable practices making Kaisa Shenzhen stand out amongst its
competitors. 在工业园区中新建的绿色广场将作为一个象征性的心脏将整个社区联系在一
起，而整体规划则宛若一条巨龙，意寓福星高照、繁荣昌盛和人才济济。
A green plaza at the center of the development will be the symbolic heart of the development
bringing the community together while the master plan will reflect traditional positions of the
dragon maximizing luck, prosperity and wisdom.
The Legend of the Dragon 龙的传说

Dragon (long龙)
The Chinese dragon is the ultimate symbol of the cosmic energy qi (气) and the most 龙
powerful symbol of good fortune. Ranked first among mythical beasts, it can bring rain 中国龙是宇宙能量“气”的终极象征，并且是吉祥最有力的象征。在神兽中排名第一的
to parched lands, representing abundance and relief. The dragon is also often used as 龙可以为焦渴的土地带来甘露，它代表着丰饶和慰藉。龙也常常被作为位高权重的象征
an emblem of high rank and power on the robes of emperors and princes as well as on 被用于皇帝和王子长袍上的花纹，同时也被用于各种帝王艺术品作为权力的象征。
imperial art objects.
在风水中，龙的位置同样可以代表着一个建筑中或家庭中最吉祥的位置。例如“龙肚”
In Feng Shui, the dragon also denotes the fortuitous placement of homes and buildings. 象征着最吉祥的生活区域，而在“龙头”所处的生活和工作区域代表着智慧和力量。
For example, the “belly of the dragon” represents the most auspicious place to live;
深圳佳兆业产业园区充分地利用了这些古老的寓意，通过精心设计，巧妙地将住宅、办
while living or working in the “head of the dragon” symbolizes wisdom and power.
公空间和商业空间布置在龙体的相应位置上，从而在“巨龙的绿色之心”四周，营造出
The Kaisa Shenzhen business park takes advantage of these ancient teachings and 福星高照和繁荣昌盛的氛围。
has strategically positioned homes, workplace and commercial opportunities along the
symbolic placement of the dragon to maximize good fortune and prosperity along the
“Green heart of the Dragon.”
7.24.2012 || PAGE
45
The Green Heart 绿色之心

To create a higher standard ecological office park, Kaisa Shenzhen
looks to the idea of creating a Green Heart of the Dragon that is the
center of the community. The Green Heart is a gathering place, a
center for cultural celebration as well as an indoor/outdoor space
for events.
The Green Heart is also the belly of the Dragon – where the life
force Qi accumulates. This is the place that is the heart of the
community. The Green Heart represents the idea of the center of
three overlapping spaces for people to: WORK, LIVE and PLAY
The Dragon represents the physical environment that is

experienced as a living entity for Kaisa Shenzhen.
为了创建一个更高标准的生态化产业园区，佳兆业深圳希望以绿色之心作
为整个社区的核心。绿色之心将成为聚集、文化庆典的场所，也将成为室
内、外大型活动的场所。
绿色之心即龙肚是生命活力“气”的聚集场所，也是整个社区的中心。绿
色之心代表人们工作，生活和娱乐互相交叠的活动中心。
巨龙代表佳兆业深圳工业园整体形象。
7.24.2012 || PAGE
47
CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心
The Spaces 空间
The spaces are connected through 3 elements:
空间被通过三个元素联系起来
1. pedestrian
elevated
WORK PLAY
工作娱乐 walkway
GREEN 抬高的人行道路
GREEN
HEART HEART
绿色之心 2. TRANSPORTATION
绿色之心
SYSTEM
交通系统
3. LANDSCAPING
LIVE
生活景观
1. pedestrian 2. TRANSPORTATION 3. LANDSCAPING

WORK 工作 LIVE 生活 elevated SYSTEM 景观
Head of the Dragon: Foreclaws of the Dragon: walkway 交通系统
抬高的人行道路
Creative and corporate offices that Living environments that provide a
elevate sustainable practices comfortable and balanced lifestyle
巨龙的绵延之头：创意合作性办巨龙的飞腾之爪：舒适平衡的
公提升可持续性实践。生活环境和生活态度。
GATHER 娱乐 UNITE 聚集
Tail of the Dragon: Green Heart of the Dragon:
Convention center and outdoor spaces Enhances the culture of the community
that revitalizes in a social setting and provides a gathering point
巨龙之高昂的头：娱乐和户外运巨龙的绿色之心：提升社区文化
动在社交中变得更有活力。内涵，提供聚集空间。
7.24.2012 || PAGE
49
The Characteristic 特征
What does it feel like? 使用者会有什么感受？
• Energetic/Active ··有活力的
• Nature+Technology ··积极的
• Current and forward-looking ··现在与未来
• Inventive ··别出心裁的
• Communal ··多样化的
7.24.2012 || PAGE
51
The Style 风格
What does it look like? 看起来是什么样子？
• Innovative use of materials ··对于材料的创新运用

• Integration of nature with landscape and ··将大自然同景观及建筑结合起来（例如：屋顶绿化和雕塑墙）
architecture (ie. green roofs or in wall sculptures) ··在自然环境和普通的环境中进行户外数码和科技展览
• Outdoor digital exhibits and technology displays ··户外活动空间
in nature and in regular environment
• Active places to be outdoors
7.24.2012 || PAGE
53
The Experience 体验
Head of the Dragon:巨

龙之头
1: Work 工作
Buildings gradually Head of the Dragon: Offices, Soho
increase in height, building
momentum toward the 巨龙之高昂的头：办公室、SOHO
head建筑朝向龙头逐渐
变高 1
2: Gather 娱乐
Foreclaws of the PLAZA Tail of the Dragon: 巨龙
Dragon: 巨龙之爪广场之尾
Tail of the Dragon: Hotel, Park, Retail, Food and Beverage
Dynamic and creative Parks and plazas with
living spaces adjacent to inviting visible green patch
巨龙的绵延之尾：酒店、公园、购物中心、餐饮
PLAZA
the heart of the Dragon毗
邻巨龙之心的生机勃
2 and sculpture garden绿意
盎然的公园和广场以
勃生活空间及雕塑花园 3. Live 生活
PLAZA
4 Foreclaws of the Dragon: Soho, Residential Towers, Service
SOHO
Apartments
Green Heart of the
Dragon: 巨龙的绿色巨龙的飞腾之爪：SOHO、住宅大厦、酒店式公寓
3 之心：
Primary plaza and heart of
the community主要广场
和社区中心 4: Unite 聚集
RESIDENTIAL Green Heart of the Dragon: Plaza & Cultural Museum,
TOWERS
住宅塔楼 SERVICE Outdoor Event Space, Iconic transparent building surrounded
APARTMENTS
酒店式公寓
by external pedestrian bridge
巨龙的绿色之心：广场&文化博物馆、户外活动空间、
标志性通透建筑外面萦绕着人行天桥
7.24.2012 || PAGE
55
CONCEPT GREEN HEART 概念二绿色之心
Design Concept 概念
The Green Heart represents a fundamental rethinking of the project site, as well as the con- “绿色之心”代表的是对项目地块根本性的重新思考，也是创研商务园的基本概
cept of the office park. Land use, circulation and open space systems are integrally planned 念，即通过对土地利用，交通循环，和开放空间系统的整体规划来促进居住的舒
to promote livability and advance sustainability. Most notably, the workplace is treated 适度和高端的可持续度。最重要的是，工作场所被设计成一个生态混合社区的
as an essential part of an ecologically based mixed-use district. Moreover, abundant open 必不可少的部分。此外，重组的开放空间所提供的不仅仅是视觉上的吸引——他
spaces offer more than visual appeal – they are functionally relevant, providing places for 们在功能上也是相关的，为人们提供开放多种空间户外活动场所的同时，也促进
multiple outdoor activities while promoting sustainable practices such as water and energy 了可持续社区的实践，如水和能源的保存。这些概念都在绿色的中心广场中得
conservation. This is best represented by the green plaza that marks the physical and 到体现，它既是本开发实质性和象征性的核心，也展示着建造环境和自然环境
symbolic heart of the development and demonstrates the close relationship between the 的紧密关系。
built and natural environment.
这一具有高度可识别性的广场位于区域的中心，由一座工业陈列和展览建筑所强
This highly identifiable plaza is located at the center of the district, highlighted by an industry 调，而该建筑也将成为可持续性设计和实践的典型案例。在整体上，绿色广场和
showroom and museum building that will be an exemplar of sustainable design and prac- 博物馆将具有这一区域活动、庆典和事件的首要聚集点的功能。这一空间还将
tices. Collectively, the plaza and museum function as the district’s principal gathering 被现代化的高层办公塔楼和豪华酒店所环绕，进一步的表达它的重要性。
point for activities, celebrations and events. This space is ringed by modern high-rise office
towers and a luxury hotel, further conveying its significance. Retail and food & beverage are 场地北部区域将布置额外的办公空间，包括独特的高层塔楼，为追求可持续性
incorporated throughout the core, activating and enlivening the plaza and surroundings. 和生态先进性利益的客户，无论是创意型还是企业型，提供完善的服务。为实
现这一目标，办公环境将与一系列连接相互联系绿色广场和屋顶花园系统互动，
The northern half of the site is populated with additional offices, including distinctive high 而这些户外空间将为休闲放松活动提供场所，同时解决环境问题，例如提高能源
rise of towers serving both a creative technical and corporate clientele that seek the 利用效率。
benefits of a sustainable and ecologically advanced development. To achieve this, office
work environments interact with a linked network of green plazas and roof gardens. These 在场地南侧，一个SOHO街区将为办公区和住宅区之间提供过渡。这包括高层住宅
outdoor spaces will accommodate relaxation and recreation, while also addressing environ- 塔楼和酒店式公寓，坐落在重组的户外绿色空间之中，既提升了地块的视觉和环
mental concerns such as increasing energy efficiency. 境特色，又满足了居民的休闲需求。
A block of SOHO provides a transition to the residential uses located on the southern half 道路系统经过重新配置，将优化本地区的可达性和交通条件，并强化与周围地区
of the development. These include residential high-rises and service apartments situated 的连接。主要的道路都与区域核心相连，独特的环状交叉口在这里定义了宽阔的
amongst abundant outdoor green space that will enhance the visual and environmental char- 中央广场。为实现可持续发展目标，步行交通得到了最大的保障。提升质量的街
acter of the site and satisfy the recreational needs of the inhabitants. 景系统和步行道桥系统将为居民提供安全、舒适和便利的步行体验。
The road network has been reconfigured to optimize access and circulation, and strengthen
linkages to adjacent districts. Major roadways lead to the core of the site, where a distinc-
tive roundabout defines the large central plaza. In keeping with sustainable goals, pedestri-
ans are readily accommodated. Enhanced streetscapes, as well as a network of pedestrian
bridges and pathways support safe, comfortable, and convenient pedestrian movement.
7.24.2012 || PAGE
57
CONCEPT GREEN HEART 概念二绿色之心
设计理念地块结构
Design Concept Site Structure
1.Create a ‘Destination’for 2.Create a ‘Landmark ‘ along the 3.Create open space system a
Longgang district. main highway, with view to the the office park for activities.
park.
1 为龙岗区创造一个“目 3 为办公园区创造公共空间来
2 沿重要高速路创造“地标性”
的地”。为活动举办提供场所。
城市界面，面向水库公园。
4.The ‘Courtyard’ space makes 5.The spirit of ‘Dragon’ with 6.The green street and plazas
the office park sustainable and ‘Green Heart’. improve the ‘Eco’ office park.
green. 5 龙的精神和绿心 6 绿色的街道和广场强化“生
4 独特的内庭院空间，提升基地态”办公园的特点。
可持续性。
7.24.2012 || PAGE
59
Masterplan 总体规划
2
LEGEND | 图例
1 Office/Meeting Facility
2 办公/会议设施
2 Office
3 办公
3 Head Quarter Office

7 总部办公楼
4 Live+Work
8 居住+工作
4
5 Head Quarter Office/F+B/Retail
办公/餐饮/零售
5
6 Landmark Office Tower
地标办公塔楼
7 Iconic Hotel/Retail/Office
酒店/零售/ 办公
9
8 Showroom/Museum
陈列室/博物馆
10
9 Service Apartment
9 酒店式公寓
10 Residential
居住
0 50 100 m 0 50 100 m
7.24.2012 || PAGE
61
7.24.2012 || PAGE
63
土地使用功能用地平衡表
Land Use Diagram Land Use Calculations
图例 I Legend
面积建面容积率
Office 办公室
Office/Hotel/ Conference center 办公
办公室 / 旅馆 SOHO
SOHO 酒店
酒店公寓
Service Apartment 服务式公寓
居住
Residential Apartment 住宅公寓
广场
Park 公园道路等
Central Plaza 中环广场
总面积
7.24.2012 || PAGE
65
交通图开放空间分析开放空间图

Transportation Diagram Open Space Open Space Diagram
图例 I Legend 图例 I Legend
Primary Arterial 主要动脉 Central (Primary) plaza 中环广场 Landscape Buffer 景观缓冲区
Secondary Arterial 二级动脉 Secondary Plaza 中学广场 Landscape Corridor 景观走廊
Collector 集电极 Courtyard 庭院 Boulevard Streetscape 大道街景
Pedestrian Bridge 人行天桥 Park 公园 Enhanced Streetscape 美化街景
Residential Green Space 居住区绿地 Lake 潢
Enhanced Crosswalk 增强的人行横道 Water Feature 水景
7.24.2012 || PAGE
67
分期建筑物高度
Phasing Diagram Building Heights
图例 I Legend 图例 I Legend
1-5 F
Phase I 0-3 years
6-10 F
Phase II 2-5 years 11-23 F
Phase III 4-7 years
24-35 F
> 35 F
7.24.2012 || PAGE
69
7.24.2012 || PAGE
71
立面
Elevations
Elevation A
Key Plan
A
B
Elevation B
7.24.2012 || PAGE
73
街道断面街道景观
Street Section Street Landscape
General Guidelines KEY Key Plan

1 Canopy Street Trees
1
3 • Provide sidewalks with ample width to support safe and
2 Wide Sidewalk
comfortable pedestrian movement,to accommodate multiple
activities, including window shopping, outdoor dining, etc. 3 Flowering / Ornamental Trees
4 Bench Seating
5 • Introduce traffic calming measures where pedestrian A
activity will be heaviest, including curb-bulbouts,enhanced 5 Street Lamps
4 crosswalks, and on street parking.
2 6 Green Roof
• Use public signage and environmental graphics to assist

wayfinding and reinforce community identity. Project identifi
cation signage, wayfinding directories, and banners should be
Section A an integral part of the street scene.
7.24.2012 || PAGE
75
街道断面街道断面
Street Section Street Section
General Guidelines
• Use a rich and coordinated palette of landscape materials to

• Incorporate streetscape amenities, including street trees,
provide scale, texture, and color. The use of indigenous species is
street furniture, pedestrian scaled light fixtures, wayfinding
encouraged.
signage, special paving, etc.
• Plant street trees throughout the community, including arterials
• Select a co-ordinated palette of street furnishings that are
and local streets, to contribute to the spatial definition and beauty
durable and that reinforce community identity.
of streets, and to provide shade and comfort for pedestrians.
• Use special paving pattern for roundabout road, to make it
• Reinforce street hierarchy and function in the selection of tree
more pedestrian friendly.
species, size and spacing.
KEY Key Plan

1 Museum/Gallery
5
2 Iconic Landmark Building
3 3 Pedestrian Bridge
6
1
4 Water Feature
7 8 9 7 5 Canopy Trees
B
4 6 Flowering / Ornamental Trees
7 Wide Sidewalks
8 Central Plaza
Section B 9 Bench Seating

7.24.2012 || PAGE
77
District 1: Work 区域1：工作
A WORK ENVIRONMENT FOR THE NEXT GENERATION:

下一代的工作环境
Work Smarter,
Not Longer
更高效工作
而非工作更久
7.24.2012 || PAGE
79

The Dragon’s head as an overlay to the “WORK” district is the perfect
analogy for a place of wisdom and power. As tradition meets sustain-
ability and technology, this district focuses on the smartest practices
to meet the changing needs of the young workforce.
The next generation is innately connected to their devices, making
the idea of working at a desk for 8 hours a day seem outdated. They
bring a new attitude that demands different kinds of spaces to plug in
and get down to business.
巨龙之头恰好与“工作”区域契合， “工作”区域意寓智慧和才
能。在这里传统与可持续性和科技相结合，营造出最灵活的氛围以满
足上班族不断变化的需求。
每天8小时坐在电脑前一成不变的工作模式，对下一代而言已经过时
了，他们需要多元不同的场所以便随时投入工作。
7.24.2012 || PAGE
81

FRESH AIR, FRESH
Key THINKING 清新空气，清晰视野
principles Access to clean air in the workplace revital-
izes employees
主要原则工作场所的清新空气让人们精力充沛地工
作
Work anywhere, anytime

随时随地投入工作
Millenials can work outside and play inside just as well
as the other way around
让千禧一代可以随时随地户外工作以及室内嬉戏的场所
VIEWS TO NATURE = CREATIVITY

自然美景=创新
Employees respond to natural elements with an increase in cre-
ative thinking
自然美景将激发人们的创新思维
7.24.2012 || PAGE
83

PROGRAM: 业态构成： 1 2
1. Views from offices and conference rooms 办公和会议室景观
2. Walking paths for informal meetings 非正式会议步道
3. Green spaces for taking breaks 郁郁葱葱的休憩空间
4. Live music and food festivals at lunchtime 午餐期间的现场音乐和美食节活动
5. Daycare with ample play areas 游乐空间宽广的日间场所
• Contemplative spaces for rest or creative thinking 休憩或冥想空间
• Outdoor conference or meeting rooms 户外会议空间
• Integrate water and landscape as critical placemaking elements 水景和绿化景观将成
为至关重要的空间营造元素
2 3 4
3
1 PLAZA
5 4
5
7.24.2012 || PAGE
85

Benchmark Architecture
CHARACTER/STYLE: 特点/风格龙的绿色
• Fresh 清新自然
• Iconic 赏心悦目
• Nature mixed with technology 自然与科技结合
• Open 开放共享
• Modern 现代时尚
Integrated Nature Iconic Technology Elements

完善的自然绿化赏心悦目的科技元素
7.24.2012 || PAGE
87
District 2: Gather 区域2：聚集
THE CONVERGENCE OF PUBLIC SPACES,

THE GATHERING OF MINDS
聚集公共空间，
集思广益
Unleashing the
Potential of Shared
Ideas
释放沟通交流的潜力
7.24.2012 || PAGE
89

The Dragon’s tail in the Kaisa masterplan represents the potential
for energy. It can be quiet and still, and then unleashed into a whirl of
activity as it sweeps from side to side. The “GATHER” district mirrors
this same potential, as it naturally collects people from the nearby
conference and hotel facilities together for an energetic exchange of
ideas.
金兆业总体规划的巨龙之尾，意寓着潜在的能量。由于可以来回摆
动，它可以静若处子，动若脱兔。“聚集”区域具有同样的潜力，可
以将人们从周围的会议和酒店设施聚集起来，在这里集思广益。
7.24.2012 || PAGE
91

BRING THE INDOORS OUT
Key 将室内活动延伸到户外
principles Outdoor support for conference and hotel
functions extends the reach of the indoor fa-
主要原则 cilities into a dynamic outdoor creative work-
ing environment
会议和酒店的配套设施将室内服务延伸到户
外，营造出新颖而又清新的工作环境
THE CONVERGENCE OF
ELEMENTS 龙的绿色
The roads, pathways, landscape and buildings
physically come together in an energetic hub
道路、步道、景观和建筑交织在一起，营造出生机
勃勃的中心区域
TECHNOLOGY AND NATURE BLENDED

科技与自然融合
Media, technology and digital capabilities blend seamlessly into a
natural setting.
媒体、科技和数码与自然美景巧妙地融合在一起
7.24.2012 || PAGE
93

1. Convention center/conference 会议中心
2. “Gardens of the World” districts; gardens that change “世界花园”区域；充满变化的
花园
3. Day to night transformations 昼夜交替
4. Variety of places to gather 各种聚集场所
5. Active and passive water elements 或活跃或静谧的水景
• Showcase of sustainable practices 可持续性元素展示
• Seasonal art-walks/Concert series 四季艺术步道/音乐会设施
• Public Community Space 公共社区空间
3 4
PLAZA
1 2
4
5
5
PLAZA
7.24.2012 || PAGE
95

Day to Night Transformation
CHARACTER/STYLE: 特点/风格昼夜交替
• Flexible 灵活应变
• Dynamic 活力无限
• Dramatic 激动人心
• Grand 华丽壮观
• Cultural 文化气息浓厚
Flexible plaza Iconic Event Structure

灵活设置的广场赏心悦目的活动设施
7.24.2012 || PAGE
97
District 3: Live 区域3：生活
GREEN LIVING AS A NEW TRADITION

打造崭新的绿色生活环境
A Firm Grasp on a
Well-Grounded Life
尽享踏实的生活
7.24.2012 || PAGE
99

The Dragon’s grip holds tight, its foreclaws connecting it to the earth
in a secure fashion. This symbol of connection and strength provides
the grounding for a safe and stable home life.
巨龙之爪紧握，牢牢地嵌入大地，意寓安宁稳定的家庭生活。
7.24.2012 || PAGE
101

A BALANCE OF naturAL
Key and urban influences
principles 平衡自然和城市影响
Sustainable lifestyles connect residents to
主要原则 nature, even in the city
在城市氛围中，可持续性设计将住宅与自然
融合在一起
stable, secure and

grounded living 稳定、安宁和
踏实的生活
“Smart Residences” place a premium on security
“智能化住宅”进一步增强安全性
WATER AS A CALMING INFLUENCE

静谧水景
All residences have access to private water elements
所有住宅均提供了私密水景元素
7.24.2012 || PAGE
103

1. Water feature for families 家庭水景设施
2. Rooftop views and gardens 屋顶景观和花园
3. Residential green paths for walking, exercise 用于散步和锻炼的住宅绿色小道
4. Smart homes for enhanced safety 智能化住宅增强安全性
5. Outdoor “living rooms” for small events 用作小型活动空间的户外“客厅”
• Neighborhood dog parks 街区宠物公园
• Community gardens 社区花园
• Rich mixture of residential offerings 丰富的住宅配套设施
3 4
SOHO
3 5
1
RESIDENTIAL 2
TOWERS住宅塔楼 SERVICE
5 APARTMENTS
4 酒店式公寓
7.24.2012 || PAGE
105

Community Green Spaces
CHARACTER/STYLE: 特点/风格：社区绿色空间
• Natural 自然清新
• Private 私密娴静
• Lush 郁郁葱葱
• Varied 多种多样
• Communal 共享空间
Stunning Views and Rooftop Amenities Sanctuary

绝妙美景和屋顶设施远离喧嚣的自我天地
7.24.2012 || PAGE
107
District 4: Unite 区域4：娱乐
SOFTSCAPE OR HARDSCAPE, QUIET OR VIBRANT...

SOMETHING FOR EVERYONE
软景观或硬景观，或静谧或激昂...
各得其所
A Changeable
Environment for
Changing Needs
适应多变需求的灵活环
7.24.2012 || PAGE
109

The Dragon’s heart is the most important of all… the source of its
very life. The Central Plaza, or “The Green Heart” of Kaisa Shenzhen
plays the same role in the development as the center of all life here.
More than a single heart with a strong solitary beat, ours is a collec-
tive heart that beats as one, committed to a new sustainable lifestyle.
巨龙之心是精髓所在，生命活力的源泉。中心广场或“绿色之心”起
到异曲同工的作用，也是承载本项目各种活动的核心场所。它并非一
枝独秀，而是与其他区域交相呼应，共同营造出崭新的可持续性生活
环境。
7.24.2012 || PAGE
111

REINFORCING CULTURAL
Key TIES TO LOCAL
principles TRADITIONS 强化本地文化传承
From the exhibits in the museum, to the
主要原则 festivities in the plaza, the community will
always feel connected to its heritage
无论是博物馆中的展品，还是广场节庆活动，
社区的点点滴滴都呈现出文化传承特色。
THE COMMITMENT TO GREEN

PRINCIPLES 可持续性绿化原则
The shared vision of sustainability gives purpose to
the community.
比比皆是的可持续性绿化元素，赋予社区无限活
力。
ICONIC ARCHITECTURE AS A SIGNATURE

赏心悦目的标志性建筑
The transparent icon, integrated with media, acts as the focal point of
the plaza
通透的标志性建筑与媒体设施结合，营造出广场焦点
7.24.2012 || PAGE
113

PROGRAM: 龙的绿色 1 2
1. Flexible gatherings for music 灵活的音乐会聚集场所
2. Dynamic water features 动感十足的水景
3. Cultural exhibition spaces 文化展示空间
4. Community Grown Farmer’s Markets 社区农贸市场
5. Global dining 世界各地美食
6. Seasonal festivals 四季节庆
• Cafes and wine bars 餐饮和红酒吧
• Sustainable symposium 可持续性研讨会
7. International Symphony Center 龙的绿色
3 4
5
1
6
3
2
PLAZA 5 6
4
7.24.2012 || PAGE
115

Varied Landscape Designs
CHARACTER/STYLE: 特点/风格：多种多样的景观设计
• Flexible 灵活应变
• Dynamic 活力无限
• Forward-thinking 前瞻性
• Varied 多种多样
• Technology-rich 丰富的科技元素
Dynamic Community Spaces Integrated Media/Organic LED Surfaces

龙的绿色龙的绿色
7.24.2012 || PAGE
117
Key node 1: Key node 2:

Central Green Circle 中心绿环 Outdoor Amphitheater and Plaza 户外广场和台阶
7 8
8
6
2
1
6
9
3
7
4 1
2
5 6
Alternative Option Alternative Option

替代性选择 KEY 替代性选择
KEY
1 Showroom/Museum 1 Amphitheater
陈列室/博物馆
2 Pathway
2 Pedestrian Bridge
3 Paved Area
7 3 Lake / Pond
8 4 Flowering / Ornamental Trees
6 8
2 4 Paved Area
5 Canopy Trees
5 Flowering / Ornamental Trees
6 Pedestrian Bridge
6 Canopy Trees
7 SOHO
7 Office 5
1 8
8 Iconic Hotel/Retail/Office Office
酒店/零售/ 办公
6 9 Head Quarter Office/F+B/Retail
3
9 9 Enhanced Pedestrian crossing 办公/餐饮/零售
3
7
6
Key Plan Key Plan
4
5
4 2
9
9
7.24.2012 || PAGE
119
Key node 3: Key node 4:

Residential Public Green Land 居住公共绿化 Landmark Office Tower 地标办公塔楼
KEY KEY
1 Office/Meeting Facility
5 1 Lake / Pond
2 Iconic Office Building
8 2 Pathway 1
3 Pedestrian Bridge
3 Paved Area
4 Water Feature
4 Green Roof
4 5 5 Canopy Trees
5 Canopy Trees
2 2 6 Flowering / Ornamental Trees
6 Flowering / Ornamental Trees
3 7 Courtyard
7 Existing Building 8
8 Special Paving
8 Enhanced Pedestrian crossing
1 8 9 Enhanced Pedestrian Paving
5 7
Key Plan Key Plan
6
7 6
3 6
9
7.24.2012 || PAGE
121
7.24.2012 || PAGE
123
7.24.2012 || PAGE
125
SHENZHEN
KAISA SHENZHEN:
LONGGANG
FIRSTINDUSTRIAL
PRESENTATION
PARK佳兆业深圳第一次汇报
RENEWAL 深圳龙岗工业园更新项目
第一次汇报 | PAGE 127
Chapter 4
CASE STUDY
第四章：范例分析
717 Olympic Tower, CA 717奥林匹克大厦,CA ABP Beijing ABP的北京

Case study - Residential Tower 中环广场 Case study - Office Park 办园
- LA Sports and Entertainment District

- 17,000 SF Site
- 26 Stories 156,000 SF
- seven levels of parking
- 7,499-SF Restaurant - Intelligent, low-density and ecological characteristics
- 151 one and two bedroom apartments of these buildings have attracted a large number of
- Seven levels of parking enterprises
- 7,449 SF of ground floor retail/commercial space - The planned ratio of green space is up to 50%, enableing
harmonious combination between ecology and building.
The Potsdamer Plaza, Berlin 波茨坦广场，柏林 W HOTEL, Beijing, China W酒店，北京，中国

Case study - SOHO Case study - Hotel Tower 酒店大楼
- An important public square and traffic intersection.

- Plaza is surounded by landmark towers, a shopping arcade, an entertain-
ment center and residential buildings.
- The large new underground station, shopping arcade and
entertainment center adds new life to the Plaza.
Indianapolis Monument Circle,IN 纪念碑圈 Dupont Circle, Washington DC 华盛顿特区杜邦环岛，

Case study - Central Plaza 中环广场 Case study - Central Plaza 中环广场
- The 100 m wide circular plaza is surrounded by retail shops. - Dupont circle is a 115 m wide traffic circle park.
- The Circle is the standard symbol of the city of Indianapolis - The park located within the circle has a central
- Special Paving Pattern for roundabout road. monumental fountain, seating area , and long curved
- Iconic sculpture / monument in the center. benches.
- Dupont circle is a gathering place for surrounding mixed
use development.

042 5th Oct Kaisa Presentation

Uploaded by

Copyright:

Available Formats

You might also like

042 5th Oct Kaisa Presentation

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

042 5th Oct Kaisa Presentation

Uploaded by

Copyright:

Available Formats

Shenzhen

Subway Lines 地铁线:

大运会场馆 Quinglin West Rd

城市次干道 Secondary Arterial

火车站 Train Station

功能定位 I Positioning Advantages: Existing and Potential 功能定位 I Positioning Advantages

多模式交通 Various Transport Systems 高品质居住 Quality Living

交通引导 TOD 地铁 Subway 酒店式公寓 Service Apartments 酒店式公寓 Quality housing

与绿为邻 Proximity Of Green 活力&吸引力 Vibrant & Attractive

功能定位 I Positioning Advantages 混合土地功能概念

徒步/慢跑 Hiking/ jogging 放松 Relaxing

future transports - 信息流

Markets - 人力资源/ Human Resources

Green Heart 巨龙的

CONCEPT: GREEN HEART OF THE DRAGON

Tradition, Technology & Sustainability 传统，科技和可持续发展

The Legend of the Dragon 龙的传说

The Green Heart 绿色之心

The Dragon represents the physical environment that is

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

1. pedestrian 2. TRANSPORTATION 3. LANDSCAPING

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

• Innovative use of materials ··对于材料的创新运用

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

Head of the Dragon:巨

CONCEPT GREEN HEART 概念二 绿色之心

CONCEPT GREEN HEART 概念二 绿色之心

3 Head Quarter Office

交通图 开放空间分析 开放空间图

General Guidelines KEY Key Plan

• Use public signage and environmental graphics to assist

• Use a rich and coordinated palette of landscape materials to

KEY Key Plan

Section B 9 Bench Seating

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 1: Work 区域1：工作

A WORK ENVIRONMENT FOR THE NEXT GENERATION:

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 1: Work 区域1：工作

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 1: Work 区域1：工作

Work anywhere, anytime

VIEWS TO NATURE = CREATIVITY

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 1: Work 区域1：工作

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 1: Work 区域1：工作

Integrated Nature Iconic Technology Elements

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 2: Gather 区域2：聚集

THE CONVERGENCE OF PUBLIC SPACES,

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 2: Gather 区域2：聚集

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 2: Gather 区域2：聚集

TECHNOLOGY AND NATURE BLENDED

CONCEPT: GREEN HEART OF THE DRAGON 概念：巨龙的绿色之心

District 2: Gather 区域2：聚集

CONCEPT GREEN HEART 概念二绿色之心

CONCEPT GREEN HEART 概念二绿色之心

交通图开放空间分析开放空间图