ACTION PLAN FOR DIGITAL MARKETING

PROJECT TITLE COMPANY NAME Cỏ Mềm

PROJECT MANAGER DATE 12/03/2018

PHASE DETAILS Q1 Q2 Q3 Q4

JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC

PROJECT WEEK: 2 9 16 23 30 2 9 16 23 28 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30 2 9 16 23 30

- Cooperate with KOLs Cooperate with KOLs

Phrase 1 P
1 Organize minigames on
- Organize minigames on Women's Day March 8 R
Women's Day March 8
O
2 Phrase 2 - Happy Earth Day 22/4! Happy Earth Day 22/4!
J
- Livestream sales on Tiktok Livestream sales on Tiktok E
- Launch project "Cỏ Mềm's Love - Giving Wings to Dreams for Upland
C
Launch project T
Students"
3 Phrase 3 - Organizing the volunteer program "Soft Grass of Love - Giving Wings to
The volunteer program
Dreams for Upland Students"
E
- Lan's Christmas Quest - A Lovely and Safety Christmas Journey Lan's Christmas Quest - A Lovely and Safety Christmas Journey N
4 Story telling Story telling D