BY

MATRIC NO:

A RESEARCH PROJECT SUBMITTED TO THE DEPARTMENT OF

MASS COMMUNICATION, THE FEDERAL POLYTECHNIC, ADO-
EKITI , NIGERIA, IN PARTIAL FUFILMENT OF THE REQUIREMENTS
FOR THE AWARD OF NATIONAL DIPLOMA (N D) IN MASS

COMMUNICATION

DECEMBER, 2022.

i
 AFFIRMATION

This is to affirm………………of the Department of Mass Communication, Adekunle Ajasin

University, Akungba-Akoko, Ondo State, Nigeria, carried out this research work with the
approval of my supervisor.

............................... ..............................

Student Date

………………………… …………………

Date

Supervisor

………………………….. …………………

Date

Head of Department

………………………….. …………………

External Supervisor Date

ii
 DEDICATION

I dedicate this work to the Almighty God.

iii
 ACKNOWLEDGEMENTS

All thanks to the Almighty God for sparing our life all through our national dipoloma

I appreciate the efforts of my mother, Toyin Fawehinmi for giving my life a purpose and setting
it on a path of achievement; I know you love the man am becoming today.

Samuel Akintayo, you are more than a father to me, you were there when I needed you the most,
I would forever be grateful to you. Thanks for supporting and seeing me through these four
years.

Fawehinmi Kehinde, my one and only twin brother, thank you for the love and care, God bless
you.

Fawehinmi Kayode, my very own true brother, thanks for the selfless sacrifices you had because
of me, so that I could pull the four years deal off, I pray you be an achiever in your own area of
specialization.

Oso Justices, my amiable senior colleague, I can’t thank you enough for all you have done me,
see you at the top my boss. Also, Fajobi Oluwapelumi, thank you for the moral supports and
advice, they really count.

I also want to sincerely thank Mountain of Fire and Miracle Ministry Campus Fellowship
Akungba Akoko, for the spiritual guidance, and for their assistance in making this work a
success.

Special thanks to all my lecturers in the department. Firstly, my sincere gratitude goes to my
project supervisor, Dr R. O Abimbola, for the consistent and immeasurable support towards the
success of this project, words cannot express how grateful I am to you, God bless and reward
you sir. Also my very own celebrity lecturer Mr. I.K. Lamidi, thanks for all the wonderful
support.

I appreciate the academic support of the HOD, DR. R. B. Oyinade, Late Dr Ifedayo Daramola,
Rev John Oyewole and Mr Emmanuel Oginibo. Thank you all.

iv
And to my friends and colleagues: Osobajo Oluwatobi Ezekiel (my true friend), Adetula Adetola
precious (my true friend), Adekunle Steven, Olujobi Dayo Dickson, Popoola Doris, Olukoya
Stephen Ayo, Olasumbo Oyindamola, Arogunjo David, Ojo Segun, Tunde-Awe Oluwatobi,
Owolewa Lere, Adeniyi Itunuoluwa, Abegunde Desire David, Isau Rebeccah and a host of
others too numerous to mention, thank you all.

v
TABLE OF CONTENTS PAGES

Title Page........................................... .......................................................................I

Affirmation................................................................................................................ii

Dedication..................................................................................................................iii

Acknowledgements....................................................................................................iv

Table of Contents.......................................................................................................vi

List of Tables...............................................................................................................ix

Abstract.......................................................................................................................xiii

CHAPTER ONE: INTRODUCTION

1.1 Introduction.............................................................................................................1

1.2 Background to the Study.........................................................................................2

1.3Statement of the Problem..........................................................................................4

1.4 Research Questions...................................................................................................6

1.5 Objectives of the Study............................................................................................6

1.6 Significance of the Study.........................................................................................6

1.7 Scope of the Study...................................................................................................7

1.8 Limitation of the Study............................................................................................7

1.9 Operational Terms.....................................................................................................8

CHAPTER TWO: LITERATURE REVIEW

2.1 Conceptual review....................................................................................................9

2.3 Theoretical framework…………………………………...………………………….33

vi
CHAPTER THREE: RESEARCH METHODOLOY

3.1 Introduction................................................................................................................
3.1.1 Method....................................................................................................................
3.1.2 Study Population.....................................................................................................
3.1.3 Sample Size..............................................................................................................
3.1.4 Sampling Technique.................................................................................................
3.1.5 Instrument of Data Collection.................................................................................
3.1.6 Method of Data Collection......................................................................................
3.1.7 Method of Data Analysis........................................................................................
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS
AND INTERPRETATION

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary......................................................................................................................66

5.2 Conclusion...................................................................................................................67

5.3 Recommendations.......................................................................................................69

5.4 Suggestions for Further Studies...................................................................................69

REFERENCES..................................................................................................................70

vii
LIST OF TABLES

viii
 ABSTRACT
This study was aimed at evaluating the role of the mass media in the mobilisation of women for
political participation in elections in Nigeria. The rationale for the study was to determine the
extent to which Progress FM mobilised women for political activities during the 2022
gubernatorial elections in Ekiti State, Nigeria. Survey research method was used for the study,
while questionnaire was used to elicit data from a sample respondent of 385 women in Ado,
Ekiti State. Findings from the study indicated that 40.3% of the women were well exposed to
messages geared towards mobilising them to participate in the election; 37.7% of them affirmed
that they received political messages via radio; and 51.9% said they participated to a great extent
in the elections. Findings further showed that 58.4% of the respondents were of the opinion that
the Progress FM did not project or give enough coverage to women contestants during the
election. Based on these findings, it was recommended among others that women should be
encouraged by stakeholders in the society to venture into politics and that the government and
civil society organisations should propose a law to ensure that the mass media do not
discriminate against women who are contesting for political offices in the country.

ix