copywriting

COURSE
OUTLINE

01
What is copywriting
02
Areas and branches of
03
copywriting Writing long and short
copies

04
Writing other copies
05
Copywriting in sales
06 Conclusion
04
WRITING OTHER
COPIES
 CONTENT MARKETING

Content Marketing Is Key If You Want To..

1. Attract people online..

2. Build relationships online

3. Add value to people

4. Create a strong brand

 TIPS FOR WRITING
CONTENT COPIES
1. Write in the language your people understand

You don't have a stand if people don't understand.

It is better to sound clear than to sound smart

Simplify your message.

Don't we all love it when the message is easy to understand?

2. Write like you speak

Always speak to one person per time.

Don't write like it's essay writing.

Don't write to a thousand people.

Address one person!

 TIPS FOR WRITING
CONTENT COPIES
3. Go against wrong popular beliefs

Not everyone will like you and that's fine.

You were not sent for everyone.

Even Jesus went against popular wrong beliefs.

4. It must lead to sales

That's the essence of writing content is that it leads to sales.

To make people take an action that will lead to sales in the present or some day in the future.
 WRITING PRODUCT
DESCRIPTIONS
Let's talk about product descriptions now..

When you check websites like Jumia, Konga, Amazon.. You will notice a lot of product descriptions

These product details can be few sentences, a short paragraph or bulleted

They can be located right next to or underneath product titles and product images

A product description is a form of marketing copy used to describe and explain the benefits of your product.

In other words, it provides all the information and details of your product on your ecommerce site.
 TIPS FOR WRITING
PROUCT DESCRIPTIONS
1. Think about the who, what, when, where, why and how before writing.

Who is this product for?

The target audience can be gender (i.e. male or female), an age group (children, teens, women)

What are the product’s basic details?

This includes attributes such as dimensions, materials, product features, cost and functions.

2. 2. Get technical to win trust when needed.

If you have a more technical product, don’t be afraid to get in the technical words with your product description.

Prove to your customer your expertise in the industry by providing all possible details they’d need to know before they ever even
have to ask.
 TIPS FOR WRITING
PROUCT DESCRIPTIONS
3. Make your product descriptions short and sweet.

Don’t overthink it. Use conversational paragraph-long descriptions to engage buyers and ideal customers as well as quick bullet
points to convey the most important information for online shoppers.

4. Know when to show and not tell.

Text isn’t always the best way to describe your product.

If you are getting too wordy, think about how you can simplify.

Images carry weight and are better remembered by customers.

If possible, show off your product in a visual that explains exactly what the product does.
 EMAIL COPIES

Email copywriting is how you write the words for an email that is intended to convince a person, a potential customer, client to
take you up on an offer.

The principles of email copywriting are much the same as any other type of copywriting in that you want to convert your reader
into taking action.
 TIPS FOR WRITING
EMAIL COPIES
1. Think about the who, what, when, where, why and how before writing.

Who is this product for?

The target audience can be gender (i.e. male or female), an age group (children, teens, women)

What are the product’s basic details?

This includes attributes such as dimensions, materials, product features, cost and functions.

2. Get technical to win trust when needed.

If you have a more technical product, don’t be afraid to get in the technical words with your product description.

Prove to your customer your expertise in the industry by providing all possible details they’d need to know before they ever even
have to ask.
 TIPS FOR WRITING
EMAIL COPIES
3. Make your product descriptions short and sweet.

Don’t overthink it. Use conversational paragraph-long descriptions to engage buyers and ideal customers as well as quick bullet
points to convey the most important information for online shoppers.

4. Know when to show and not tell.

Text isn’t always the best way to describe your product.

If you are getting too wordy, think about how you can simplify.

Images carry weight and are better remembered by customers.

If possible, show off your product in a visual that explains exactly what the product does.