A Business Plan

Presented to

Mr. Rodel Amihan

Gov. Vicente Duterte National High School

Malita Davao Occidental

In Partial Fulfillment

Of the Requirements in Entrepreneurship

Senior High School Department

Academic Track – HUMSS Strand

Rollybe C. Quinsay
Joan M. Egad
Johannah Jill F. Anding

January 2023
 TABLE OF CONTENTS

Introduction ………………………………………………. i
Vision & Mission …………………………………………ii
Section 1 – Marketing Plan
1.1 Section Analysis……………………………………
1.2 Description of the Product……………………. 6
1.3 Business Location…………………………….6
1.4 Target Market……………………………………7
1.5 Selling Price…………………………………….7
1.6 Sales Forecast…………………………………8
1.7 Promotional Strategies………………………...9
1.8 Marketing Budget………………………………9
Section 2 – Operations and Production Plan
2.1 Operations Time ………………………………………….10
2.2 Production Process ....……………………………………10
2.3 Production Equipment……….……………………………11
2.4 Production Materials ……………………………….12
2.5 Estimated Production Cost ……………………….13
Section 3 – Organizational and Management Plan
3.1 Form of Business ………………………………………..15
3.2 Organizational Structure ………………………………..15
3.3 Management Roles and Responsibilities ………………..16
Section 4 – Financial Plan
4.1 Initial Investments ………………………………………...19
4.2 Major Assumptions ……………………………………….19
4.3 Projected Income Statement …………………………………20
Profile of Entrepreneurs …………………………………………………21

2
 Introduction

The Smervy is a small business that aims to serve tastiest and

affordable freshly not baked but effortful made Munchkins and Buko juice to

our customers. We named our business “Smervy”, it is because it derived

from the word sweet which is also describes our products. We offer our very

own “Smervy Munchkin” with its visual appeal and affordable price to our

consumer for them to buy it. We are aiming to give nothing but the best quality

product to our customers. We also choose Buko milk juice as our product

since it is also proudly Pinoy product came from fresh coconut tree where we

can be found in tropical country like here in Philippines. This juice has a pure

coconut juice and milk combined as one to formed a Buko juice milk and sell it

in affordable price.

Our business will be located at mini gym of Gov. Vicente Duterte

National High School. By living remarkable true to our brand’s slogan, “taste

the perfect balance of paradise in every sip and bite”, our customers will

remember us for our high quality, freshly produced delicious munchkin balls

and refreshing buko juice that they could not oppose patronizing the products

of Smervy. In additional, we add a premium on the quality of our produced

products that we offer to our valued consumers. The initiate capital will be

obtained from group meaningful contributions for the ingredients, packaging

supplies, and miscellaneous expenses. Each member required to contribute

Php 200.00 to secure our initial capital of approximately Php 2,000.00. As we

3
plan to start our business out of our homes, we will utilize our available

kitchen stuff at home for us to prepare our products.

Additionally, each member will have their respective positions in the

business to ensure smooth management and operations. The business would

be managed by the owner Mrs. Rollybe C. Quinsay with the help of her co-

makers Ms. Joan M. Egad, and Ms. Johannah Jill F. Anding.

Vision

To be the leading provider of delicious and healthy Munchkin treats and

refreshing Buko juice all around the world, fostering a culture of health and

happiness.

Mission

We are dedicated to make munchkins and Buko juice that aims at

satisfying the tastes and needs of its consumers in the society. The effort of

Smervy munchkins and buko juice are focused on bringing the most

distinctive and innovative products to the market. The main concern of the

business is the health of its customers and thereby strives to serve hygienic

and healthy food along with taste and quality.

4
SECTION 1:

MARKETING
PLAN

5
 SECTION 1

MARKETING PLAN

1.1 Situational Analysis

Conducting a SWOT analysis is an indispensable step in assessing the

viability and potential for success of our munchkins and buko juice

business. By dissecting the internal and external factors affecting our

venture, we can develop a comprehensive understanding of the strengths

and weaknesses inherit in our operation, while also uncovering the

opportunities and threats that lie ahead. This analysis will serve as a

strategic compass, guiding our decisions, and helping us maximize our

strengths, mitigate our weaknesses, seize opportunities, and defend

against potential threats, ultimately ensuring the growth and sustainability

of our business.

STRENGTHS
 Unique Product Combination: Offering
both Munchkins and Buko juice
provides a unique selling proposition,
attracting a diverse customer base.
 Since our product is very easy to
make and does not need to be
cooked, we can definitely finish the
preparation easily.
 Location: Students and Teachers can
easily access our products because it
will be operated on the school.
WEAKNESSES
 It is not possible to produce many and
different flavors, because our
investment is small.
 If it’s too late to sell, the munchkins
won’t taste as good and the buko
juice will lose its flavor because when
the ice melts, it will taste like water.
 Quality Control: Ensuring consistent
taste and quality for both products
can be difficult.

OPPORTUNITIES
 Healthy Living Trends: Capitalize on
the growing trend of health-conscious
consumers by promoting the health
benefits of Buko juice.
 Creating online platforms, for
example, a Facebook page that
contains additional information about
our business to further expand the
connection with consumers.
THREATS
 Rising Ingredients Costs: Fluctuation
in the cost of ingredients, like
coconuts, condensed milk, and many
more.
 Changing Consumer Preferences:
Shifts in consumer preferences can
6 affect demand for our products.
 1.2 Description of the Product

We will introduce two initial products, Munchkins and Buko juice.

Munchkins, also referred to as graham balls, are delectable no-bake
cookies resembling Dunkin’ Donuts munchkins and offering a flavor
reminiscent of s’mores. They are crafted by combining crushed graham
crackers, condensed milk to bind them, and a delightful surprise
marshmallow in the center. In addition to Munchkins, our offerings include
Buko juice made from fresh coconut, condensed milk and a blend of
special ingredients that make our Buko juice uniquely delightful.

1.3 Business Location

The store will be located at Gov. Vicente Duterte National High

School’s mini gym.

SENIOR
JUNIOR HIGH HIGH
SCHOOL SCHOOL BLDG
BLDG

FLAG POLE
STORAGE
MINI GYM ROOM

FACULTY ROOMS

SMERVY
GRADE SCHOOL
GRADE 7
9 CANTEE
ROOM
ROOM N
ADMIN OFFICE

GRADE 7 FUNCTION HALL SCHOOL

ROOMS LIBRARY
SCHOOL GYMNASIUM

CLINIC
7
ENTRANCE & EXIT
1.4 Target Market

Table.1 Total No. of Students in GVDNHS

Our target market comprises the students and faculty members at

Governor Vicente Duterte National High School, specifically spanning from
Grade 7 junior high school students to Grade 12 senior high school students.
The teachers and staff are also part of our target market.

GRADE LEVEL NO. OF STUDENTS

GRADE 7 134
GRADE 8 166
GRADE 9 158
GRADE 10 140
GRADE 11 87
GRADE 12 107
TOTAL 794

1.5 Selling Price

The price of our products ranges from P5 pesos to P10 pesos only. We
have decided to keep the low price of our products only because of the
response to our recently conducted viability survey.

Table 2. Selling Price of our Products

PRODUCT SELLING PRICE

MUNCHKINS P5 EACH

8
 PRODUCT SELLING PRICE
BUKO JUICE P10 PER CUP

1.6 Sales Forecast

In this sales forecast analysis, we will delve into the performance

projections for a dynamic business venture, specializing in the delightful
combination of munchkins and buko juice. The sales are projected at 20%
of the target market, with each customer buying at least one munchkin
and a cup of buko juice.

Table 3. Sales Forecast

Target Market QTY SELLING PRICE Total Amount

Grade 7 26 5 130
Grade 8 34 5 170
Grade 9 32 5 160
Grade 10 28 5 140
Grade 11 18 5 90
Grade 12 22 5 110
Teachers & Non-
Teaching Staff 8 5 40
TOTAL 168 840

Target Market QTY SELLING PRICE Total Amount

Grade 7 26 10 260
Grade 8 34 10 340
Grade 9 32 10 320
Grade 10 28 10 280
Grade 11 18 10 180
Grade 12 22 10 220

9
 Teachers & Non- 8 10 80
Teaching Staff
TOTAL 168 1,680

1.7 Promotional Strategies

We will promote our products using social media. To spread the word
about our advertisements, we will upload promotional materials, tag our
friends and classmates on social media, and ask them to share them with
their friends, classmates, and teachers who attend Mariano Peralta National
High School. To welcome and entice our consumers, we will design and
construct a unique and colorful booth. Additionally, we will personally welcome
teachers, schoolmates, friends, and members of school staff to stop by our
booth and purchase our goods.

1.8 Marketing Budget

Since we will be using social media platform, we decided to make a

sample munchkin and buko juice for our advertisement, which cost of:

Table 4. Foreshown Budget

Particular Budget
Condensed milk P 70.00
Ace Biscuits P 84.00
Buko Juice P 10.00
Total P 164.00

10
SECTION 2:

OPERATIONS
AND
PRODUCTION
PLAN
SECTION 2

OPERATIONS AND PRODUCTION PLAN

11
 2.1 Operations Time

The Smervy is open from 9:30 a.m. to 10:30 a.m. During the recess

time of Gov. Vicente Duterte National High School students and teachers.

2.2 Production Process

The graphic organizers below will serve as how our product being

process.

Table Chart Flow for Munchkins Producing Process:

1.Buying 2.Preparation 3.Measuring

- buy the essential -Preparing the valuable -we need to carefully
ingredients, like dry and equipments. measure the ingredients to
wet ingredients. be used.

6. Selling 5.Packing 4.Mixing

-after packing, it can be -after the munchkins are -mix the dry ingredients
displayed and sold it to the molded, place it in a clean with the wet ingredients.
consumers container.

Table Chart Flow for Buko Juice Producing Process:

1. Buying 2. Preparation 3. Mixing

- buy the important -preparing the equipment and -mix all ingredients.
ingredients like, coconut, utensils needed.
condensed milk, Todays, and
other spices.

5. Selling 4. Packing
- after putting the finish product -after mixing all ingredients
in the juice container, it can be needed, put it in a juice
displayed and sold. container.
2.3 Production Equipment

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 The equipment we need the most to make our products is listed below.

Table 5. List of Equipment Needed for Munchkins

EQUIPMENT DESCRIPTION

 Mixing Bowls -The mixing bowls are used for

mixing ingredients together in.

-are perfect for mixing ingredients in

 Spoons
a mixing bowls.

-this is valuable for the safety of the

 Plastic gloves food and especially for consumers.

-this is used to measure the wet

ingredients needed.
 Measuring cups

Table 6. List of Equipment Needed for Buko Juice

EQUIPMENT DESCRIPTION

 Juice Container -this is used for mixing our ingredients

directly, and also used for the
storage of our finish product.

 Coconut Scraper -this can be used to ease the task of

extracting coconut flesh

-this is also used for mixing the

 Bar Spoon ingredients especially if the juice
container is very deep.

2.4 Production Materials

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 The following ingredients will be used to make the Smervy finest

homemade munchkins and buko juice:

Table 7. List of Materials Needed for Munchkins

Ingredients Description

Condensed Milk -condensed milk is as sweet and

creamy dairy product often used as
a drizzle or dip for munchkins

Ace Biscuit -it is the one that will be crushed

finely, and it is also the one that
gives flavor and taste

Graham Biscuit -it will also be crushed very finely,

and it is also one of the important
ingredients that give munchkin its
taste and flavor

Marshmallow -marshmallows will compliment the

flavor of the munchkin, so it will be
placed inside the rounded munchkin

Sprinkles -sprinkles become the toppings for

the munchkin to be more pleasant to
look at because of its different colors

Desiccated Coconut -it adds a tropical and slightly sweet

flavor and pleasant texture to
munchkins, making them a delightful
treat
.

Table 8. List of Materials Needed for Buko Juice

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 Ingredients Description

Young Coconut -young coconut is essential for

making our buko juice due to its
unique characteristics that contribute
to the flavor and quality of the
beverage

Ice cubes -this can help to lower the

temperature and provide a
refreshing chill

Condensed milk -it is a rich and sweet dairy product

commonly used to enhance the
flavor of buko juice, it adds
creaminess and sweetness to the
refreshing buko juice

Evaporated milk -it is a dairy product that can be

used to enhance the flavor and
creaminess of buko juice, this
additionally adds a creamy element
to the buko juice, making it even
more indulgent and satisfying

Mixed Fruit Cocktail -is a combination of various fruits,

typically cut into small pieces and
mixed together in a sweet syrup.
When added to buko juice, it brings
a burst of fruity flavors and colorful
variety to the beverage

2.5 Estimated Production Cost

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 The table below shows the estimated costs of ingredients, packaging,

and miscellaneous expenses for producing a munchkins

Table 9. Estimated Production Cost for Munchkin

Ingredients Price in Php

Con-+densed Milk; 2 Big Can 108.00

Ace biscuit; 2 pack 108.00

Graham biscuit; 1 pack 110.00

Marshmallow; 1 pack 28.00

Sprinkles 62.75

Desiccated Coconut 75.00

Packaging

100 pcs Paper macaron cups 200.00

Miscellaneous

Fare to the market and back 60.00

Total 752.00

Table 10: Estimated Production Cost for Buko Juice

16
 Ingredients Price in Php

6 pcs Young Coconut, (25.00 per 150.00

piece)
Ice cubes 20.00

Condensed Milk 12oz x 2 108.00

Evaporated Milk 12oz x 2 100.00

Mixed Fruit Cocktail 1kg 283.00

Packaging

2 packs of Plastic Cups (40 per 80.00

pack)

Miscellaneous

Fare to the market and back 60.00

Total 801.00

Table 11. Over all Total of Estimated Production Cost

TOTAL 1,553.00

17
 SECTION 3:

ORGANIZATION
AND
MANAGEMENT
PLAN

SECTION 3
ORGANIZATION AND MANAGEMENT PLAN

3.1 FORM OF BUSINESS

18
 The Smervy munchkins and buko juice business is a Sole

Proprietorship form of business. It will be managed by the owner Mr. Piolo S.

Circulado and will be assisted by Ms. Bai Gilly Datumanong together with the

other members.

3.2 Organizational Structure

Below is our organizational structure that would help us to work

together within our individual functions to manage tasks.

CEO

(Chief Executive Officer)

COO

(Chief Operating Officer)

CMO&SALES MANAGER HRM&MANAGER CFO

(Chief Marketing Officer) (Human Resource (Chief Financial Officer)

Management)

MARKETING & CHECKOUT OPERATOR

SALESPERSON
STAFF ACCOUNTANT

3.3 Management Roles and Responsibilities

Table 12: Roles and Responsibilities

19
 The table below will serve as a guideline for each of us, it will based on

our individual positions in the team.

Roles Responsibilities

 CEO - A chief executive officer, is

the highest-ranking person in
accompany or other
institution, ultimately
responsible for making
managerial decisions.
 COO - The chief operating officer is
a senior executive tasked
with overseeing the day-to-
day administrative and
operational functions of a
business.
 CMO&SALES MANAGER - A chief marketing officer is a
C-suite executive responsible
for overseeing the planning,
development and execution
of an organization’s marketing
and advertising initiatives.
And the sales manager,
oversee a company’s overall
advertising and sales
strategy. Drive revenue by
increasing sales through
marketing activities. Develop
the structure of the business’s
marketing department.
Negotiate advertising
contacts.
 HRM&MANAGER - A human resources manager,

20
 or HR supervisor, is
responsible for coordinating
all administrative activities
related to an organization’s
personnel. Their duties
include developing
recruitment strategies,
implementing systems for
managing staff benefits,
payroll and behavior and on
boarding new employees.
 CFO - A chief financial officer(CFO)
is a senior executive who is
responsible for managing and
leading the financial initiatives
of a company. They often
work in tandem with other C-
suite executives, including a
chief executive (CEO) and
chief operations officer
(COO).
 MARKET SALESPERSON - Stall and marketing
salespersons sell various
goods from stalls in open-air
or covered markets or from
stalls in streets of other open
spaces. Performing related
tasks.
 STAFF ACCOUNTANT - Staff accounts are
responsible for preparing
documents, reports, and
statements. They also
oversee all accounting
procedures while advising on
21
 general finance matters.
 CHECKOUT OPERATOR - A checkout operator, or till
assistant, works in
supermarkets and
department stores helping
customers select their
products and give payment
for goods. Their duties
include packing and wrapping
packages, filling shelves,
working on a customer
service desk and receiving
payments.

22
SECTION 4:

FINANCIAL
PLAN

23
 SECTION 4
FINANCIAL PLAN

4.1 Initial Investment

The advocates will invest Php 200.00 each, and for a total of Php
2,000.00 in start-up funds. The following is an estimate of the starting cost
and expenses:
Table 13: Initial Cost and Expenses
Cost Amount
Marketing P 164.00
Transportation P 60.00
Production P 1,553.00
Total Amount P 1,777.00

4.2 Major Assumptions

The general assumptions of this proposed business plan are itemized

below:

a. The sales Forecast is 20% of the target market

b. Each customer is expected to buy at least 1 piece of munchkins

and 1 cup of buko juice.

c. The transportation expense is at Php 60.00 fare for 1 person.

d. The proponents agreed to have a salary of Php 20.00 per session.

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4.3 Projected Income Statement

Smervy
Income Statement
For the Month Ended January 31, 2023

Sales 2,520.00

Less: Cost of Goods Sold 1,553.00

Gross Profit 967.00

Less: Operating Expenses

Marketing Expenses 164.00

Transportation Expenses 60.00
Salaries and Wages 220.00

Total Operating Expenses 444.00

Net Income Php523.00

25
Name: Rollybe C. Quinsay
Highway Pob Malita Davao Occidental
Email Address: Rollybelay@gmail.com
Born on August 05, 2007
16 years old
Single
Filipino

Educational Attainment
Senior High School Student
Academic Track - HUMSS
Mariano Peralta National High School
August 2023 - Present

Junior High School Level

Mariano Peralta National High School
July 2023

Elementary Level
Edi Sa Puso Ni Piolo(ESPNP) Elementary School
April 2019

Name: Johannah Jill F. Anding

Address: Relocation 2 Pob. Malita Dvo Occ
Email Address: Johanzjill@gmail.com
Born on September 08, 2007
16 years old
Single
Filipino
Educational Attainment
Senior High School Student
Academic Track – HUMSS
Mariano Peralta National High School
August 2023 - Present

Junior High School Level

Mariano Peralta National High School
July 2023

Elementary Level
Unahan Sa Esdaan nga Punong (USEP) Elementary School
April 2019

26
Name: Joan M. Egad
Caalim St., Malita, Dvo Occ
Email Address: rheamaeregodoz@gmail.com
Born on June 23, 2007
16 years old
Single
Filipino

Educational Attainment
Senior High School Student
Academic Track – HUMSS
Mariano Peralta National High School
August 2023 - Present

Junior High School Level

Mariano Peralta National High School
July 2023

Elementary Level
Unknown Mystery (UM) Elemtary School
April 2019

27