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237862102 Indian Eyewear Retail Industry Report
237862102 Indian Eyewear Retail Industry Report
Table of Contents
1. Executive Summary 5
3. Business Dynamics
4.1. Interviews 33
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Indian Eyewear Retail Industry Report
8.10. Sunaina 92
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Indian Eyewear Retail Industry Report
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Indian Eyewear Retail Industry Report
1. Executive Summary
The growth of eyewear retail industry is result of increase in population, rising income levels, penetration
of the retail distribution network etc. The eyewear industry is following similar trends as observed in the
retail makeover in India. Over the years eyewear has changed from being a utility product for vision
correction to key fashion accessory. Increasingly eyewear is being perceived as reflective of one’s
personality.
The fast paced transition is witnessed by the eyewear industry in terms of changing customer choices,
preferences, shift of localized opticians to organized chain of retail outlets and influx of foreign eyewear
brands.
The size of the eyewear market in India was Rs. XX billion in 2011 of which spectacle frames and
prescription lenses constituted the largest percentage of XX% of the market followed by sunglasses
(XX%) and contact lens (XX%).
However, as with any other industry, it is not without challenges. The scarcity of trained professionals is
the biggest challenge in the industry. This supply-demand gap is leading to an upward salary cost for
trained professionals coupled with higher attrition. The higher rentals in cities are acting as an impediment
to growth.
The findings of the survey conducted across cities and customer groups are as under:
Consumers prefer using spectacles rather than contact lens
People typically change their eyewear in around 2 years
Price, geographical distance and brand are the top parameters for consumers to select a
eyewear retail outlet
Comfort, Price and Style / Fashion / Design are the top parameters while buying eyewear
products
As per our estimates the market is expected to increase to Rs. XX billion in 2015 growing at a CAGR of
XX% per annum. Out of all the product categories, sunglass is the highest growing segment in India.
As per our estimates the share of organised market stood at XX% of the total eyewear retail market at Rs.
XX billion in 2011 which is expected to grow at XX% per annum and will reach to XX billion (XX% of the
overall market) in 2015E.
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Indian Eyewear Retail Industry Report
Total Market
The size of the eyewear market in India was Rs. XX billion in 2011 which is expected to increase
to Rs. XX billion in 2015 growing at a CAGR of XX % per annum.
Contact Lens
Sunglasses
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Indian Eyewear Retail Industry Report
3. Business Dynamics
Spectacle Frames
Spectacle Lenses
Contact Lenses
Sunglasses
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Indian Eyewear Retail Industry Report
Standalone Stores:
Description Estimates
Average Area
Rent
Capex – Equipments
Inventory Rental
Deposit Capital
employed ROCE
%
Source: Reevolv Research
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Indian Eyewear Industry Report
Diagram
No Five Forces Remarks Market Trends
3. Entry Barriers
4. Power of Customers
5. Competitive Rivalry
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
4.1. Interviews
Interviewer 1: Owner of retail shop
Questions Answers
Which is the fast moving item across all eyewear product categories?
What is the preferred price point of your customer?
What is the Turnaround time for product delivery?
What is the basic requirement of customer?
Do you return outdated products to the company/ distributor?
Do you have any warehouse?
To whom you contact for the products?
Do you charge for after sales services?
Do you have skilled staff?
If goods are damaged in transport then who bares the losses?
What is the competitive outlook?
What is the basis of choosing the shop location?
What techniques you use to increase your sales?
Which is the peak season of sale?
How do you recruit your staff?
Do you have experienced staff or fresher?
How do you train your staff?
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Preamble
Pie Diagram
4. Eyewear usage pattern (Spectacles & Contact 5. Eyewear usage pattern (Sun Glasses)
lenses)
Bar Chart
7. Retail outlet preferences 8. Preferences for type of eyewear products
Pie Diagram
12. Parameters while buying eyewear products
Pie Diagram
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Indian Eyewear Industry Report
Total
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Indian Eyewear Industry Report
Agra UP North
Allahabad UP North
Kanpur UP North
Lucknow UP North
Varanasi UP North
Amritsar PUN North
Ludhiana PUN North
Chandigarh CHD North
Coimbatore TN South
Madurai TN South
Kochi KER South
Kollam KER South
Kozhikode KER South
Thiruvananthapuram KER South
Thrissur KER South
Vijayawada AP South
Visakhapatnam AP South
Asansol WB East
Dhanbad JHK East
Jamshedpur JHK East
Ranchi JHK East
Patna BHR East
Raipur CHH East
Bhopal MP West
Gwalior MP West
Indore MP West
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Lawr- Sunaina
Vision Himalaya Lens & Optical Titan Vision
Cities State Region Foresight GKB ence & Opticia- Total
360o Opticals Frames Palace Eye + Express
Mayo ns
Kolhapur MAH West
Bhavnagar GUJ West
Jamnagar GUJ West
Total
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Abbreviations
AP Andhra Pradesh GOA Goa KAR Karnataka NAG Nagaland
ASM Assam GUJ Gujarat KER Kerala NCR National Capital Region
BHR Bihar HAR Haryana MAH Maharashtra ODS Odisha
CHD Chandigarh J&K Jammu & Kashmir MEG Meghalaya PUD Puducherry
CHH Chhattisgarh JHK Jharkhand MP Madhya Pradesh PUN Punjab
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Indian Eyewear Industry Report
8.1.
8.1.1. Overview
Description
Company Name
Profile
Promoters Name
Year of Inception
Future Plans
8.1.2. Locations
Northern Region
Exclusive Stores
Main Cities
Source – Company Website and Reevolv Research
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Profitability Ratios
EBITDA %
EBIT %
PBT %
PAT %
Return Ratios
ROCE %
ROE %
Financial Ratios
Capital Employed
Total Debt/ Net Worth
Secured Debt/ Net Worth
Total Debt to EBITDA
Turnover Ratios
Working Capital Turnover Ratio
Net Fixed Assets Turnover Ratio
Inventory Days
Debtors Days
DuPont Analysis
EBIT/ Total Income
PAT/EBIT
PAT/ Total Income
Total Assets/ Net Worth
Total Income/ Total Assets
Source: Company Filings and Reevolv Research
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Indian Eyewear Industry Report
9.1.
9.1.1. Overview
Description
Company Name
Profile
Promoters Name
Year of Inception
Future Plans
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Profitability Ratios
EBITDA %
EBIT %
PBT %
PAT %
Return Ratios
ROCE %
ROE %
Financial Ratios
Capital Employed
Total Debt/ Net Worth
Secured Debt/ Net Worth
Total Debt to EBITDA
Turnover Ratios
Working Capital Turnover Ratio
Net Fixed Assets Turnover Ratio
Inventory Days
Debtors Days
DuPont Analysis
EBIT/ Total Income
PAT/EBIT
PAT/ Total Income
Total Assets/ Net Worth
Total Income/ Total Assets
Source: Company Filings and Reevolv Research
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Indian Eyewear Industry Report
Daily Disposable
Monthly expenditure
Fortnightly
Monthly expenditure
Monthly
Monthly expenditure
Annual
Monthly expenditure
Astigmatism
Replacement schedule
Monthly expenditure
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Indian Eyewear Industry Report
11.1.
11.1.1. Overview
Description
Company Name
Profile
Promoters Name
Year of Inception
Future Plans
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Indian Eyewear Industry Report
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Indian Eyewear Industry Report
Profitability Ratios
EBITDA %
EBIT %
PBT %
PAT %
Return Ratios
ROCE %
ROE %
Financial Ratios
Capital Employed
Total Debt/ Net Worth
Secured Debt/ Net Worth
Total Debt to EBITDA
Turnover Ratios
Working Capital Turnover Ratio
Net Fixed Assets Turnover Ratio
Inventory Days
Debtors Days
DuPont Analysis
EBIT/ Total Income
PAT/EBIT
PAT/ Total Income
Total Assets/ Net Worth
Total Income/ Total Assets
Source: Company Filings and Reevolv Research
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Indian Eyewear Industry Report
Key Ratios
Cost of Material Consumed
Cost of Material Consumed % X 100
Total Revenues
Personnel Expenses
Personnel Expenses % X 100
Total Revenues
Selling & Distribution Expenses
Selling & Distribution Expenses % X 100
Total Revenues
Administrative Expenses
Administrative Expenses % X 100
Total Revenues
EBITDA Total
EBITDA % X 100
Revenues
EBIT
EBIT % X 100
Total Revenues
PBT
PBT % X 100
Total Revenues
PAT
PAT % X 100
Total Revenues
EBIT Capital
ROCE % X 100
Employed
PAT
ROE % X 100
Net Worth
Total of Asset / Liabilities
Capital Employed (Liabilities=Shareholders funds + Loan Funds +
Deferred Tax + Minority Interest)
Total Revenues
Working Capital Turnover Ratio
Net Current Assets excl Cash Bank
Total Revenues
Net Fixed Assets Turnover Ratio (Net Fixed Assets excl Capital Work in Progress)
Inventory
Inventory Days (Cost of Material Consumed or Cost of material + X 365
Manufacturing Cost wherever available)
Debtors
Debtors Days X 365
Total Revenues
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Indian Eyewear Industry Report
About Reevolv
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areas of business strategy, financial advisory and operations consulting to corporates and private equity
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We service our clients in their constant re-evolution process through our in-depth industry research,
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adaptability and flexibility to suit the market and industry dynamics.
Founded in 2008, Reevolv is a team of CAs, MBAs and Engineers with functional and industry expertise
and diverse background of investment banking and management consulting.
Disclaimer
This report is published for information only. Reevolv Advisory Services Pvt. Ltd. or any of its affiliates,
group companies, directors, employees, agents or representatives shall not be liable for any loss or
damages whether direct or indirect that may arise from or in connection with the use of the information in
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Contact Details
For any queries or detailed information contact us on
+91 22- 60022001 or email at research@reevolv.in
Address: No. B/002,Vision Court Staney Fernandes Wadi CHS Ltd., Plot no.746, MTNL
Exchange Lane, Dadar (West), Mumbai 400 028
You can also email the research analyst at
Shilpa Bhattar Kaustubh Kulkarni
shilpa@reevolv.in kaustubh@reevolv.in
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