The Rise of

New Media &

Technology
Aids in
Communication
 At the end of the lesson, you are
expected to achieve the folllowing:

1. Identify the proper strategies in

communication using social
media and other advancements

Objectives
in technology.
2. Evaluate language in new media
and adopt an awareness of proper
use of language in these media
platforms.
3. Develop an appreciation on the
importance of proper
communication planning.
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 Social Media Use

Social Media has undoubtedly altered

the world operates. The rapid and vast
adoption of new media platforms have
changed the way people relate and
communicate with each other in the
social, economic and political arenas.

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 Social Media Use
Though there are minor social
media platforms available
since the 90s, the social media
that we know today- the one
with millions of active and
interactive users—started with
MySpace in 2004.
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 Not all Social Media
Platforms last. In
2008, Hi5, Friendster
and MySpace were
close competitors of
the Social Media
Giant, Facebook. In
2012, all three had
virtually disappeared
as shown in the very
poor performance on
the market shares.
 Some Media Platforms have
been so popular that the
number of users rise at such
an exponential rate. TikTok,
for example, became such a
craze in 2020 during the
COVID 19 pandemic, when
people were mostly at home
and thus have “nothing to do”
because of the worldwide call
to “Stay at Home”.
 It was launched in
2016, and had 50
million users in 2018.
This number even got
higher in mid-2020,
with over 800 million
active users within
that time span.
 The exponential rise of
Social Media use can be
partly attributed to the
emergence of
technologies that enable
modern communication.
 That is, FAST,
CONVENIENT AND
INTERACTIVE!

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Responsible
Use of
Social Media
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1. You may not agree with everything
or everyone you encounter on social
media networks, but treat each
person with dignity and respect.

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 2. Do not turn to social media as a way to
harass, demean, or bully someone else.
Sitting in front of a computer screen does
not give you license to embarrass,
intimidate, or spread hurtful rumors about
others.

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3. Regardless of your privacy settings, keep
in mind that anything can possibly be seen
by anyone at anytime, even by that person
that you did not want to see it. Pause
before you post, “Think Before You Click”

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 4. Whether you’re concerned with
maintaining good friendships or future job
prospects, be responsible in what you post
and how it could affect your reputation.
Many employers now check up on job
candidates’ social media accounts for
evidence of bad behavior.

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True
Helpful
Inspiring
Necessary
Kind
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Thank you!
Any Questions?