Professional Documents
Culture Documents
Ent 421 by Sen. Emma JNR
Ent 421 by Sen. Emma JNR
R
JN
A
MM
N .E
SE
R
Production is ___________ Creation of Utility creation of wealth monetary Value Wealth set aside for the production of furt
1
JN
Capital is ____________ Creation of Utility creation of wealth monetary Value Wealth set aside for the production of furt
2
Entrepreneur is
3 fixed in Supply mobile regular circuulating
_________________
A
Wealth set aside
Land is describes as for the
MM
variable factor free gift of nature rent
____________ production of
4 further wealth
6 Cash at hand is a Fixed Asset Current asset Current Liability Long Term Capital
.E
The inner drive or urge towards
actualization of organizational Production Want Need Motivation
7 aims and objectives is
N
R
known as_________________
JN
12 Motivation Planning Staffing Controlling
definition of what?___
A
getting the employees do what
the leader wants them to do is Leading Planning Staffing management
14 __________
MM
Who condensed Maslow’s five
level of needs into just three Maslow's son Herzberg Clayton Alderfer V-room
15 categories
______________is a function of
(Expectancy1)x (Expectancy 11) x
20 Valence Motivation Leadership Expectation Valence
R
The selling of products directly to
Damages of
the consumers by the producer is Threats
JN
Loss Middlemen
21 products
a deliberate act to eliminate......
A
__________ is a market where
factor of production are bought Commodity
23 and sold Money market Capital market market Factor market
MM
The following are considered as
principles of purchasing with the
24 exception of: Right Quality Right Price Right Time Right Functions
R
The following are considered as
marketing communication mix
27
JN
with the exception of: Advertising Publicity Public Relations Product
----------------- include
techniques that encourage
customer to purchase while
browsing product source and
A
28 service displays Packaging Merchandising Personal Selling Sponsorship
MM
broadcast or publication is paid
for in part or in whole by another
individual or organisation with a
view to promoting commercial
29 interest. This is considered as: Promotion Branding Sponsorship Packaging
.E
_____________ is done to
protect and contain an important
30 part of a product. Communication Sponsorship Packaging Promotion
N
A ______ may carry the label:
Fragile, Handle with care, Keep
out of reach of children, for
SE
31 external use only, etc Brand Name Trade Mark Packaging Description
The process of
marketing
In addition to selling, through various
the role include advertising
customer care, key Involves the award of media that
Personal selling is
R
account incentives to interact directly
management; consumers, trade or with consumers
relationship sale force to generally calling Is an informal ad hoc activity which include w
JN
management even increase sale in the for the to make press in form of news item about the product
32 telephone short run/term direct response its employees
The process of
marketing
A
In addition to selling, through various
the role include advertising
customer care, key The award of media that
MM
Sales Promotion can be defined
as: account incentives to interact directly
management; consumers, trade or with consumers
relationship sale force to generally calling Is an informal ad hoc activity which include w
management even increase sale in the for the to make press in form of news item about the product
33 telephone short run/term direct response its employees
.E
The process of
marketing
In addition to selling, through various
the role include advertising
N
customer care, key Involves the award of media that
Publicity is: account incentives to interact directly
SE
R
Direct Marketing involves: customer care, key Involves the award of interact directly
account incentives to with consumers
management; consumers, trade or generally calling
JN
relationship sale force to for them to Is an informal ad hoc activity which include w
management even increase sale in the make direct press in form of news item about the product
35 telephone short run/term response its employees
A
samples of products to taste and
are asked to express their
MM
feelings about the product this is
36 known as.................. Consumer Panel Test Marketing Product Testing Product Sampling
Awareness,
The acronym “A I D A” in Action, Interest, Action, Impulse, Impulse, Desire,
37 advertising stands for Desire, Awareness Desire, Awareness Action Awareness, Interest, Desire, Action
.E
When searching and processing
of information about a product is
done through advertisement this Intermediate
38 is refer to as ________ search Internal Memory External memory memory None of the above
N
_____________ is used to
request the purchase department Purchase
SE
R
41 Jobber, and Retailer is known as A zero level channel A one level channel channel A three level channel
JN
Direct marketing channel Home parties
42 includes the following expect Door to door vendor (caterer) Mail order Tender
A
43 marketed, which include: Events Places Properties All of the above
MM
A product can be anything that
can be offered in a market to
satisfy a want or need that can be
44 marketed, which include: Organisation Information Ideas All of the above
R
exchange for Royalty is referred Direct
48 to as .......... licensing Merger Investment Franchising
JN
When an Enterprise wishes to
increase output faster, and at a
lower cost this is known Economic scale of Economic low cost Economics of
49 as............. production production scale Unit cost production.
A
Those forces that are largely or
totally outside the control of the Opportunities
50 marketer is known as................. Internal forces External form &Threats Environmental Forces
MM
The main objective of any Continue in
51 organisation is to................. Maximize profit Satisfy customers business Mass production.
R
to the point of purchase by the
55 final consumer, Promotion Selling Advertisement Distribution.
JN
The act of using incentives to
stimulate consumers towards an
unplanned purchased and to
increase the quantity of purchase Effective
56 Advertisement Sales promotion distribution Marketing
A
is called ………...
MM
a democratic setting is to provide Social
57 for consumers Wants and Needs Wages and salary Responsibility Welfare and Accommodation
The management
philosophy/orientation that
assumes that consumers will
N
R
called.......................... Marketing Opportunity Treat Weakness
JN
61 includes the following except Consumer panels Retail Audit Test Marketing Sales Forecast
A
considered weak and unprofitable
62 is called ………….. Development Strategy Strategy Product Diversification Strategy
MM
……….. is value expressed in term
63 of naira and kobo Demand Purchase Price Market
------------------------
-is an essential force in deciding
64 either to buy a product or not Need Demand Love Esteem
.E
The type of market where one
65 seller sells to many buyers is? Oligopoly Duopoly Monopoly Monosmoney
R
products or services are describe
68 as Price Taker Price Changer Price Leader Price setters
JN
A ---------- is an estimate of
expected sales for over a
69 particular planning period Budget Marketing sales Sales forecasts Sales Promotion
A
marketing is to find the set of Marketers Sales Girls Consumers Promoters
MM
prices when a product is first
lunched in an attempt to exploit
those section of the market that
are relatively insensitive to price
71 changes Price Penetration Luncheon Fund Price Skimming Money Market
.E
…………. is the ratio of function to
72 cost Product Money Prize Value
-------------- refers to
SE
R
Personal selling include the
78 following expect Trade Missionary selling Technical selling Advertising
JN
___________ is concerned with
the activities of transferring
goods from the producer to the
79 final buyers and users? Production Selling Distribution Permutation
A
__________ is the process
through which marketers are able
MM
to send meaningful information
from their end to target Market Information
80 customer/market? Selling process communication semantics All of the above
R
Man made resources include the
86 following except; _______ Labour Skill Technology Land
JN
____________ is truly the
87 mother of resources? Power Technology Knowledge Infrastructure
A
___________is use to protect
MM
the product from danger between
89 producer and consumer? Branding Packaging Distribution Monitoring
The essence of production is Goods get to final Producer gets There is exchange of value between producer
90 incomplete until ___________ Money is provided consumer profit consumers
R
__________ Mutually Marketing Rewarding Marketing Marketing Relationship marketing
JN
95 ____________ Buying and selling Buying Selling Marketing
A
Which of the following focuses
97 on the product alone? Marketing Communication Selling Price
MM
When our focus is on the
customers’ needs. We are engage
98 in _____ Marketing Communication product customer
___________ believes in
creating a pull or demand for the
N
product through better value to
100 the customer. Marketing marketer Selling Price
SE
_______________ emphasizes
101 on exchange value Marketing Communication Selling Price
______________ views
customers as the very purpose of
102 business? Marketing Selling Price Promotion
R
channels is known as Promotion
103 __________ strategy? price Strategy Place strategy Strategy Product Strategy
JN
________________ form the
fundamental basis for
competition and for business
104 success? Price Place Promotion Product
A
Which of the following is not a Information
105 step in buying decision process? Problem recognition Selling Processing Post purchase evolution.
MM
Buying motives can be
categorized into two namely, Rational and Product and Industrial and
106 _______ and _________ ? Emotional Patronage Customer Emotional and Patronage
R
______________ ? Personal selling Advertising Distribution Publicity
JN
together to influence customer to
react favorable to a firm product Advertisement
112 are called? Promotional strategy strategy Marketing mix Uncontrollable variables
A
action directed towards a
113 desirable goles need want motive Buying Motive
MM
The type of segmentation where
firm directs its marketing effort at
two or more segment by
developing a marketing mix for
each selected segment is
114 _____________________ ? Atomizing Differential Concentration Conglomerate
.E
____________ means when an
organization directs its marketing
effort toward a single marketing?
N
115 segmentation Atomizing Differential Concentration Conglomerate
R
segmented on the basis of
consumer’s different profiles
JN
such as personality
characteristics, lifestyle is known
118 as -------------------? Demographic Regional Psychographic Behaviouristic
The buying
behaviour of
A
Marketing segmentation is The person who exist ing and
necessary in order to determine Consumer influences the buyer potential
MM
119 purchasing power decisions consumers All of the above
Cost
The most basic requirements for Effectiveness
effective marketing segmentation Identification, Measurability, Identification,
are Accessibility, and Accessibility, and and
.E
120 Homogenous, Substantiality, Homogenous, Stability, Cost Effectiveness Identification, M
______________ is the
observable action and reaction of
N
the marketing mix, his person, his
society and other influencing Consumer
121 stimuli. Market research Market Supplier Behaviour Buying Motive
SE
R
inform the target market about a
company and its products is
123 Promotion Selling Marketing Distribution
JN
called_________________?
A
is Consumer
124 called____________________? Producer Behaviour Marketer Behaviour Behaviour Marketing Environment
MM
__________________ is the
last stage in the consumer
decision process and it’s also
serves as an influential variable Post purchase
125 for future repeat purchase? Problem recognition Awareness evaluation Adoption
.E
Marketing segmentation is
necessary in order to determine Consumer Method of Promotion
126 __________? purchasing power distribution strategy All of the above
N
Which of the following is not
requirement for effective market
127 segmentation? Identification Measurability Accessibility Marketing mix
SE
The-------------- consist of
those controllable variables
R
which a firms can use to
129 influence consumer response? Buying Mix Communication Mix Marketing Mix Promotion Mix
JN
A group of buyer which shares
the same qualities that make
them distinct and have marketing
significance is called ---------
130 ---? Marketing Mix Group Behaviour Market Segment Entrepreneurship
A
The best
One of the following is not a The number and medium to reach
MM
promotion decision? location of such The cost of media the target
131 outlets usage market The best method of promoting any type of pro
Done in bad
Advertising creates all of these taste and insults
except? Increases price of a Creates artificial consumers
.E
132 product demand intelligence Create awareness of product
______________ is simply
wealth sets aside for the
137 production of further wealth. Entrepreneurship Production Industrial goods Capital
R
______________ is the set of
JN
tool that is used to pursue the
marketing objectives in the target Marketing
138 market. Marketing miss Marketing mix variable Marketing machines
A
buying goods and services for
individual purpose (consumption)
MM
139 is refers to as: Capital market Consumer market Industrial market Product market
The classification of consumer Durable and non- Luxury products and Perishable and
143 Capital product and social product
product are under the following durable need products non-perishable
categories except
R
External sources of idea
generation on product
JN
development include all of the
145 following except; Distributors Stock officer Customer Members of the public
A
The need for food is under which
147 of these Safety need Physiological needs Esteem needs Social needs
MM
For utility to be created, _______
148 has to be done. Reproduction Production Promotion Maintenance
R
Utility is a function of
154 ___________ Marketing Production Activities Promotion
JN
Under which hierarchy of need do
155 we find food, shelter, drink? Safety needs Physiological needs Esteem needs Social needs
A
_______________ are motives
157 prompted by reasons? Emotional Motives Reason Motives Irrational Motive Rational Motive
MM
___________ is the
performance of business
activities that direct flow of
goods and services from the
158 producer to the consumer? Sellers Suppliers Middlemen Marketing
.E
______________ is consumers
estimate of product capability of
159 satisfy need? Utility Product Value Selling
N
The process of obtaining a
desired product from someone by
SE
161 The trade of values between two Value Needs Want Transaction
or more parties is called
_________
R
individual decision to become a Product adoption/ Product
163 regular use of product Post evaluation Product adaption awareness Product user
JN
______ means any paid form of
non-personal presentation of
ideas, goods, and services to a
main audience by an unidentified
164
A
sponsor. Advertising Sales promotion Publicity Human relation
MM
and its customers is known as
165 ___________ Physical selling Personal selling Product selling Potential selling
____________ involves
providing customers with
166 personal assistance Missionary selling Persuading selling Trade selling Technical selling
.E
The inner urge or drive that
pushes or direct individual
towards actualization of
N
organizational goals and
167 objectives is Money Fringe benefit Motivation Capital
SE
Existence of
The following are advantages of basic
R
Location and localization of Proximity to raw infrastructural
170 industry except: Proximity to marker materials facilities Market share
JN
171 Consumer is regarded as Queen King Slaves Seller
172 Sales minus expenses will give us Net profit Sales returns Profit after sales Profit
A
173 calculated as Sales less purchase Purchase less sales Opening stock Closing stock
MM
factors for an entrepreneur to
start a small scale business
174 except: Initiative Personnel Raw materials Capital
177 the following behaviour except: responsibilities Government support respect Interest patronage
178 Business card gives facts about TRUE FALSE Uncertain All of the above
your services and how to contact
you
R
180 activity is to create Wants Needs Value Projects
JN
Feasibility study helps to
ascertain whether or not a
181 business is worth undertaking TRUE FALSE Uncertain All of the above
A
183 Punctuality is the sole of Market Purchase Demand Business
MM
Stakeholders are generally
described as claimant on
184 business TRUE FALSE Uncertain All of the above
Entrepreneurial recognizes
opportunities where other people
.E
185 see only problem TRUE FALSE Uncertain All of the above
------------------ is the
bridge that links production with Buyer Marketing Purchase Management
N
186 consumptions
------------------ is the
SE
188 According to Faigel (1987) Concept Process Theory All of the above
______________ refers to a set
of assumptions and beliefs about
a phenomenon.
R
Price Promotion
JN
patronise ouur goods and Consumer Customer Market Competitor
190 services
A
191 ----
MM
Vendor
obtaining price and terms from Purchase Order Tender Forms Purchase Records
192 Selection
potential suppliers
1. A
2. D
R
3. B
JN
4. B
5. B
6. B
7. D
A
8. B
MM
9. C
10. D
11. D
12. B
.E
13. B
14. A
15. C
N
16. D
SE
17. C
18. D
19. A
20. A
21. D
22. C
23. D
R
24. D
JN
25. D
26. C
27. D
28. B
A
29. C
MM
30. C
31. C
32. A
33. B
.E
34. D
35. C
36. C
N
37. D
SE
38. B
39. C
40. A
41. D
42. D
43. D
44. D
R
45. B
JN
46. D
47. D
48. A
49. A
A
50. D
MM
51. C
52. D
53. B
54. C
.E
55. D
56.B
57. A
N
58. C
SE
59. D
60. B
61. D
62. C
63. C
64. A
65. C
R
66. C
JN
67. D
68. A
69. C
70. C
A
71. C
MM
72. D
73. A
74. C
75. D
.E
76. A
77. C
78. D
N
79. C
SE
80. B
81. D
82. A
83. B
84. C
85. C
86. D
R
87. C
JN
88. B
89. B
90. D
91. C
A
92. C
MM
93. D
94. D
95. D
96. B
.E
97. C
98. A
99. C
N
100. A
SE
101. C
102. A
103. B
104. A
105. B
106. B
107. C
R
108. A
JN
109. C
110. C
111. D
112. C
A
113. c
MM
114. B
115. C
116. A
117. B
.E
118. C
119. D
120. B
N
121. C
SE
122. D
123. A
124. C
125. C
126. D
127. D
128. C
R
129. C
JN
130. C
131. A
132. C
133. C
A
134. C
MM
135. D
136. B
137. D
138. B
.E
139. B
140. B
141. A
N
142. D
SE
143. D
144. D
145. B
146. C
147. B
148. B
149. D
R
150. D
JN
151. B
152. D
153. D
154. B
A
155. B
MM
156. C
157. D
158. C
159. C
.E
160. C
161. D
162. B
N
163. A
SE
164. A
165. B
166. D
167. C
168. B
169. A
170. D
R
171. B
JN
172. A
173. B
174. B
175. B
A
176. A
MM
177. A
178. A
179. A
180. C
.E
181. A
182. B
183. D
N
184. A
SE
185. A
186. B
187. B
188. C
189. C
190. B
191. D
R
192. B
JN
193. D
194. C
195. A
196. B
A
MM
.E
N
SE