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ENT 421

PAST QUESTIONS COMPILED BY


SENATOR OSANWUTA EMMANUEL OLUWATIMILEYIN
PKA. EMMA JNR 08115334617

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JN
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MM
N .E
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SCROLL DOWN TO GET ANSWERS


TO THE QUESTIONS
S/N QUESTION OPTION A OPTION B OPTION C OPTION D

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Production is ___________ Creation of Utility creation of wealth monetary Value Wealth set aside for the production of furt
1

JN
Capital is ____________ Creation of Utility creation of wealth monetary Value Wealth set aside for the production of furt
2

Entrepreneur is
3 fixed in Supply mobile regular circuulating
_________________

A
Wealth set aside
Land is describes as for the

MM
variable factor free gift of nature rent
____________ production of
4 further wealth

5 Money is __________ capital fixed circulating wealth Zero

6 Cash at hand is a Fixed Asset Current asset Current Liability Long Term Capital
.E
The inner drive or urge towards
actualization of organizational Production Want Need Motivation
7 aims and objectives is
N

Hierarchy of Needs theory is


8 V- Room Abraham Maslow Mc Gregor Gant
propounded by
SE

Theory Xand Y is propounded by


9 V- Room Abraham Maslow Mc Gregor Gant
____________
Charting system is from
10 V- Room Abraham Maslow Mc Gregor Gant
___________

The art of getting things done


Working
through other people's effort is Team Work Concept management
11 together

R
known as_________________

Anticipatory decision making is a

JN
12 Motivation Planning Staffing Controlling
definition of what?___

The father of 14 principles of


13 Mc Gregor Herri Fayol Elton Mayo Fredrick Taylor
management is ____

A
getting the employees do what
the leader wants them to do is Leading Planning Staffing management
14 __________

MM
Who condensed Maslow’s five
level of needs into just three Maslow's son Herzberg Clayton Alderfer V-room
15 categories

Who is the originator of


Abraham Maslow Herzberg Adams V-room
.E
16 Expectancy theory?

The propounder of Equity


Abraham Maslow Herzberg Adams V-room
17 theory is
N

______________is the value or


performance an individual perceives
SE

18 on an outcome Expectancy Leadership Expectation Valence

19 ____________is the strength of Expectancy Leadership Expectation Valence


belief that a particular act will be
followed by particular outcomes.

______________is a function of
(Expectancy1)x (Expectancy 11) x
20 Valence Motivation Leadership Expectation Valence

R
The selling of products directly to
Damages of
the consumers by the producer is Threats

JN
Loss Middlemen
21 products
a deliberate act to eliminate......

__________ is a market where Commodity


22 goods are bought and sold Money market Capital market market Factor market

A
__________ is a market where
factor of production are bought Commodity
23 and sold Money market Capital market market Factor market

MM
The following are considered as
principles of purchasing with the
24 exception of: Right Quality Right Price Right Time Right Functions

The principles and methods of Purchasing by


.E
buying are the following with the Purchasing by specified matured Marketing
25 exception of: requirement period purchasing All of the above

____________ is about getting


N
knowledge about the target
market, developing appropriate
marketing mix using various
SE

global tools adapting them to


influence targeted customer
26 perception and their buying Consumer Behaviour Group Behaviour Marketing Advertising
behaviour towards a product or
brand

R
The following are considered as
marketing communication mix
27

JN
with the exception of: Advertising Publicity Public Relations Product

----------------- include
techniques that encourage
customer to purchase while
browsing product source and

A
28 service displays Packaging Merchandising Personal Selling Sponsorship

When the cost of an event,

MM
broadcast or publication is paid
for in part or in whole by another
individual or organisation with a
view to promoting commercial
29 interest. This is considered as: Promotion Branding Sponsorship Packaging
.E
_____________ is done to
protect and contain an important
30 part of a product. Communication Sponsorship Packaging Promotion
N
A ______ may carry the label:
Fragile, Handle with care, Keep
out of reach of children, for
SE

31 external use only, etc Brand Name Trade Mark Packaging Description
The process of
marketing
In addition to selling, through various
the role include advertising
customer care, key Involves the award of media that
Personal selling is

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account incentives to interact directly
management; consumers, trade or with consumers
relationship sale force to generally calling Is an informal ad hoc activity which include w

JN
management even increase sale in the for the to make press in form of news item about the product
32 telephone short run/term direct response its employees

The process of
marketing

A
In addition to selling, through various
the role include advertising
customer care, key The award of media that

MM
Sales Promotion can be defined
as: account incentives to interact directly
management; consumers, trade or with consumers
relationship sale force to generally calling Is an informal ad hoc activity which include w
management even increase sale in the for the to make press in form of news item about the product
33 telephone short run/term direct response its employees
.E
The process of
marketing
In addition to selling, through various
the role include advertising
N
customer care, key Involves the award of media that
Publicity is: account incentives to interact directly
SE

management; consumers, trade or with consumers


relationship sale force to generally calling Is an informal ad hoc activity which include w
management even increase sale in the for the to make press in form of news item about the product
34 telephone short run/term direct response its employees
The process of
marketing
through various
In addition to selling, advertising
the role include media that

R
Direct Marketing involves: customer care, key Involves the award of interact directly
account incentives to with consumers
management; consumers, trade or generally calling

JN
relationship sale force to for them to Is an informal ad hoc activity which include w
management even increase sale in the make direct press in form of news item about the product
35 telephone short run/term response its employees

When people are given different

A
samples of products to taste and
are asked to express their

MM
feelings about the product this is
36 known as.................. Consumer Panel Test Marketing Product Testing Product Sampling

Awareness,
The acronym “A I D A” in Action, Interest, Action, Impulse, Impulse, Desire,
37 advertising stands for Desire, Awareness Desire, Awareness Action Awareness, Interest, Desire, Action
.E
When searching and processing
of information about a product is
done through advertisement this Intermediate
38 is refer to as ________ search Internal Memory External memory memory None of the above
N

_____________ is used to
request the purchase department Purchase
SE

to procure materials, spare parts Requisition


39 etc Tender Form Purchase Order Form Mail order
When manufacturer sells directly
to the final consumer, this is A two level
40 known as A zero level channel A one level channel channel A three level channel

A channel level that consist of


intermediary such as Whosellers, A two level

R
41 Jobber, and Retailer is known as A zero level channel A one level channel channel A three level channel

JN
Direct marketing channel Home parties
42 includes the following expect Door to door vendor (caterer) Mail order Tender

A product can be anything that


can be offered in a market to
satisfy a want or need that can be

A
43 marketed, which include: Events Places Properties All of the above

MM
A product can be anything that
can be offered in a market to
satisfy a want or need that can be
44 marketed, which include: Organisation Information Ideas All of the above

_________ is all about knowing


your audience and knowing what
.E
they want and what you want to
45 make them believe they want Selling Marketing Advertisement Publicity

Which of the following is not a


N
marketing strategies and Market Product
46 tactics ................... Market Aggregation segmentation elimination Market modification.
SE

Which of these is not an internal


source of finance to a marketer
47 ____? Retention of profits Sale of Assets Tax provision Trade credit.
An arrangement whereby one
company allows another
company to use its brand name,
trade mark, technology, patent
right or another Asset in

R
exchange for Royalty is referred Direct
48 to as .......... licensing Merger Investment Franchising

JN
When an Enterprise wishes to
increase output faster, and at a
lower cost this is known Economic scale of Economic low cost Economics of
49 as............. production production scale Unit cost production.

A
Those forces that are largely or
totally outside the control of the Opportunities
50 marketer is known as................. Internal forces External form &Threats Environmental Forces

MM
The main objective of any Continue in
51 organisation is to................. Maximize profit Satisfy customers business Mass production.

A product can be anything that


can be offered in a market to
.E
satisfy a want or need that can be
52 marketed, which include: Physical Goods Services Experiences All of the above

The type of licensing


arrangement in which a Company
N

sells a package containing a


trade mark, equipment, materials
SE

and managerial guidelines is Direct


53 called........................ licensing Franchising Investment Strategic alliance
............................. is required for
working capital to meet daily Medium term Short term
54 expenses of the firm? Long term finance finance finance Fixed Capital

............................is the way by


which a company get its products

R
to the point of purchase by the
55 final consumer, Promotion Selling Advertisement Distribution.

JN
The act of using incentives to
stimulate consumers towards an
unplanned purchased and to
increase the quantity of purchase Effective
56 Advertisement Sales promotion distribution Marketing

A
is called ………...

The principal task of business in

MM
a democratic setting is to provide Social
57 for consumers Wants and Needs Wages and salary Responsibility Welfare and Accommodation

The business growth strategy


which entails the selling of
present products in a new market Market
58 Market penetration Market Research Development Product Development
.E
is called...................

The management
philosophy/orientation that
assumes that consumers will
N

favour those products that offers


the most quality for the prices Marketing Production
SE

59 paid is known as..........., Philosophy Marketer Philosophy Philosophy Product Philosophy


The business environment trend
that creates the condition and
potential for a company to make
greater profits and achieve its
objectives is
60

R
called.......................... Marketing Opportunity Treat Weakness

Marketing research techniques

JN
61 includes the following except Consumer panels Retail Audit Test Marketing Sales Forecast

The marketing strategy whereby


a company deletes from its range
of products all those that are Product
Product Market- Nicher Elimination

A
considered weak and unprofitable
62 is called ………….. Development Strategy Strategy Product Diversification Strategy

MM
……….. is value expressed in term
63 of naira and kobo Demand Purchase Price Market

------------------------
-is an essential force in deciding
64 either to buy a product or not Need Demand Love Esteem
.E
The type of market where one
65 seller sells to many buyers is? Oligopoly Duopoly Monopoly Monosmoney

When the marketing activities are


N
concentrated in doing one thing
and doing it well, we said the Concentration
SE

66 strategies is…. Product strategy Differential strategy strategy Atomization Strategy

……….. is a concept of charging


67 low price when a product is first Luncheon Market Price Penetration Money Market Price Skimming
lunched with the intention to
gaining rapid acceptance of the
product,

Firms that have little or no


influence over the prices of their

R
products or services are describe
68 as Price Taker Price Changer Price Leader Price setters

JN
A ---------- is an estimate of
expected sales for over a
69 particular planning period Budget Marketing sales Sales forecasts Sales Promotion

The first challenge for the


70

A
marketing is to find the set of Marketers Sales Girls Consumers Promoters

………… involves charging high

MM
prices when a product is first
lunched in an attempt to exploit
those section of the market that
are relatively insensitive to price
71 changes Price Penetration Luncheon Fund Price Skimming Money Market
.E
…………. is the ratio of function to
72 cost Product Money Prize Value

----------------- is the full Association


73 and legal name of an organization Trade mark Trade name name Seller's name
N

-------------- refers to
SE

goods and services not required


74 directly in their sake Money Capital Producer goods Consumer goods

_____ are used for further Promotion


75 Consumer goods Tertiary goods Industrial goods
production goods
_______ capital are those that
76 do not varied with production Fixed capital Working capital Current capital Liquid capital

_______ capital are those that


77 varied with leve of production Fixed capital Working capital Current capital Liquid capital

R
Personal selling include the
78 following expect Trade Missionary selling Technical selling Advertising

JN
___________ is concerned with
the activities of transferring
goods from the producer to the
79 final buyers and users? Production Selling Distribution Permutation

A
__________ is the process
through which marketers are able

MM
to send meaningful information
from their end to target Market Information
80 customer/market? Selling process communication semantics All of the above

A ------------is one who is


81 engaged in an exchange of value? Money changer Stock exchange Marketing Marketer
.E
Marketing depend on two major
things. They are Needs and Want and
82 ________and__________ satisfaction Needs and services satisfier Needs and wants
N
A _ ______is bundle of utilities
83 which satisfy the customer needs Value Product Marketing Satisfaction
SE

A ___________consist of all the


potential customers willing and
able to engage in exchange to
84 satisfy their need? Demand Products Market People
The concept of marketing that
believes that customers will
prefer product which have better
quality and performance is known
85 as _______________? Exchange Concept Production Concept Product Concept Sales Concept

R
Man made resources include the
86 following except; _______ Labour Skill Technology Land

JN
____________ is truly the
87 mother of resources? Power Technology Knowledge Infrastructure

which of the following isa


88 charateristic of rsource Static Dynamics Non functional Socially decline

A
___________is use to protect

MM
the product from danger between
89 producer and consumer? Branding Packaging Distribution Monitoring

The essence of production is Goods get to final Producer gets There is exchange of value between producer
90 incomplete until ___________ Money is provided consumer profit consumers

Price is a marketing mix that


.E
91 produces____ Selling Buying Revenue Production

According to Maslow once safety


need is reasonably satisfied the
N
next line of need is
92 ______________? Safety needs Esteem needs Social needs Self actualisation needs
SE

the process of creating room for


product identification by a firm is
93 known as_____________ Trade Mark Packaging Creating Room Branding
Establishing a long term mutually
rewarding relationship between
the customers and suppliers in
order to retain their long term
preference in business is Facebook
94

R
__________ Mutually Marketing Rewarding Marketing Marketing Relationship marketing

The concept of market leads to

JN
95 ____________ Buying and selling Buying Selling Marketing

The means of passing


information from one person to
96 another is Marketing Communication Selling Price

A
Which of the following focuses
97 on the product alone? Marketing Communication Selling Price

MM
When our focus is on the
customers’ needs. We are engage
98 in _____ Marketing Communication product customer

Which one of the following


believes in pushing product to the
.E
99 customers. Marketing Advertising Selling producer

___________ believes in
creating a pull or demand for the
N
product through better value to
100 the customer. Marketing marketer Selling Price
SE

_______________ emphasizes
101 on exchange value Marketing Communication Selling Price
______________ views
customers as the very purpose of
102 business? Marketing Selling Price Promotion

All activities relating to physical


distribution and distribution

R
channels is known as Promotion
103 __________ strategy? price Strategy Place strategy Strategy Product Strategy

JN
________________ form the
fundamental basis for
competition and for business
104 success? Price Place Promotion Product

A
Which of the following is not a Information
105 step in buying decision process? Problem recognition Selling Processing Post purchase evolution.

MM
Buying motives can be
categorized into two namely, Rational and Product and Industrial and
106 _______ and _________ ? Emotional Patronage Customer Emotional and Patronage

The price of labour is _________


107 ? Interest Profit Wages Rent
.E
__________ is the reward for
108 capital? Interest Profit Wages Rent
N
Method of doing
109 Technology simply means? Advance Economy Modern Economy things Modern Country
SE

One of the following is not a


110 promotional activity? Personal selling Advertising Distribution Publicity
______________ informal, ad
hoc activities which include write
-up in the press in term of news,
item about the product, the firm
or its employees is known as
111

R
______________ ? Personal selling Advertising Distribution Publicity

Those variables that are brought

JN
together to influence customer to
react favorable to a firm product Advertisement
112 are called? Promotional strategy strategy Marketing mix Uncontrollable variables

___________ is the reason for

A
action directed towards a
113 desirable goles need want motive Buying Motive

MM
The type of segmentation where
firm directs its marketing effort at
two or more segment by
developing a marketing mix for
each selected segment is
114 _____________________ ? Atomizing Differential Concentration Conglomerate
.E
____________ means when an
organization directs its marketing
effort toward a single marketing?
N
115 segmentation Atomizing Differential Concentration Conglomerate

When we have a product in


SE

different market. It is called


116 ____________________? Segmentation Differential Concentration Marketing mix
Basically there are three possible
outcomes after brand evaluation.
Which of the following is not Purchase
117 included? Intention to purchase information No purchase Purchase

A method whereby markets are

R
segmented on the basis of
consumer’s different profiles

JN
such as personality
characteristics, lifestyle is known
118 as -------------------? Demographic Regional Psychographic Behaviouristic

The buying
behaviour of

A
Marketing segmentation is The person who exist ing and
necessary in order to determine Consumer influences the buyer potential

MM
119 purchasing power decisions consumers All of the above

Cost
The most basic requirements for Effectiveness
effective marketing segmentation Identification, Measurability, Identification,
are Accessibility, and Accessibility, and and
.E
120 Homogenous, Substantiality, Homogenous, Stability, Cost Effectiveness Identification, M

______________ is the
observable action and reaction of
N
the marketing mix, his person, his
society and other influencing Consumer
121 stimuli. Market research Market Supplier Behaviour Buying Motive
SE

The various activities the


122 company undertakes to make the Promotion Selling Marketing Distribution
product available and accessible
to the target customer is
called_____________ ?

The activities a company


undertakes to communication or

R
inform the target market about a
company and its products is
123 Promotion Selling Marketing Distribution

JN
called_________________?

The branch of marketing that


studies how individuals make
buying decision and satisfy their
needs with goods and services

A
is Consumer
124 called____________________? Producer Behaviour Marketer Behaviour Behaviour Marketing Environment

MM
__________________ is the
last stage in the consumer
decision process and it’s also
serves as an influential variable Post purchase
125 for future repeat purchase? Problem recognition Awareness evaluation Adoption
.E
Marketing segmentation is
necessary in order to determine Consumer Method of Promotion
126 __________? purchasing power distribution strategy All of the above
N
Which of the following is not
requirement for effective market
127 segmentation? Identification Measurability Accessibility Marketing mix
SE

Which of the five concepts of Marketing


128 marketing is concerned with the Sales concept Production concept Concept Exchange concept
consumer satisfaction and
meeting the needs of the
customer for profitability?

The-------------- consist of
those controllable variables

R
which a firms can use to
129 influence consumer response? Buying Mix Communication Mix Marketing Mix Promotion Mix

JN
A group of buyer which shares
the same qualities that make
them distinct and have marketing
significance is called ---------
130 ---? Marketing Mix Group Behaviour Market Segment Entrepreneurship

A
The best
One of the following is not a The number and medium to reach

MM
promotion decision? location of such The cost of media the target
131 outlets usage market The best method of promoting any type of pro

Done in bad
Advertising creates all of these taste and insults
except? Increases price of a Creates artificial consumers
.E
132 product demand intelligence Create awareness of product

When we said that resources


response to increased knowledge
N
133 and science. It means Functional Consciousness Dynamics Destruction

The following are the variables in


SE

134 marketing except: Place Price Production Promotion

Which of the following is not a Potential for Limited


135 characteristic of resource? depletion It serves as utility availability all resources are Renewable
Production involves the creation
136 of the following except: Commerce Human wants Services Industry

______________ is simply
wealth sets aside for the
137 production of further wealth. Entrepreneurship Production Industrial goods Capital

R
______________ is the set of

JN
tool that is used to pursue the
marketing objectives in the target Marketing
138 market. Marketing miss Marketing mix variable Marketing machines

The market that consists of


organisation and individuals,

A
buying goods and services for
individual purpose (consumption)

MM
139 is refers to as: Capital market Consumer market Industrial market Product market

A group of buyers who share the


same qualities that makes the
distinct and have marketing Market Market
140 significance is known as Buyer segmentation segmentation formation Market identification
.E
__________ is the type of
segmentation strategy believing
that each consumer is unique in
respect of identified Market Concentrated
N
141 characteristics. Market atomization segmentation marketing Marketing differentiated
SE

The following are major criteria


142 for market segmentation except; Measurability Accessibility Sustainability Functionability

The classification of consumer Durable and non- Luxury products and Perishable and
143 Capital product and social product
product are under the following durable need products non-perishable
categories except

Product development are Development of a Determination of


successfully identified under the completely new Improvement on new uses for
144 following sentence except; product existing product existing product Rejection of existing product

R
External sources of idea
generation on product

JN
development include all of the
145 following except; Distributors Stock officer Customer Members of the public

The father of hierarchy of needs Maslow


146 theory is Elton mayo Mary parker Follet Abraham Mc Gregor

A
The need for food is under which
147 of these Safety need Physiological needs Esteem needs Social needs

MM
For utility to be created, _______
148 has to be done. Reproduction Production Promotion Maintenance

The process or an act of making


new product known to the public
149 is Conglomerate Marketing Promotion Advertisement
.E
One advantage of personal To make the
selling as a means of promoting a To sell the product at To harbour the product an
150 product is high cost product essential one To have a quick and direct report on the prod
N

A business venture owned by one


151 person is known as Soul propriation Sole proprietorship Sole proprietor Privatisation
SE

One of the following is an Sufficient human


152 advantage of a one man business High capital layout resources Sharing of profit Quick and easy decision making
The identity of the It is recognise
The term "legal entity’’ in a business owner is as a person in
business means ___________ . It can sue and be different from that of the eyes of the
153 sued the business itself law All of the above

R
Utility is a function of
154 ___________ Marketing Production Activities Promotion

JN
Under which hierarchy of need do
155 we find food, shelter, drink? Safety needs Physiological needs Esteem needs Social needs

Which of the following focus on


156 customer needs? Product Selling Marketing Production

A
_______________ are motives
157 prompted by reasons? Emotional Motives Reason Motives Irrational Motive Rational Motive

MM
___________ is the
performance of business
activities that direct flow of
goods and services from the
158 producer to the consumer? Sellers Suppliers Middlemen Marketing
.E
______________ is consumers
estimate of product capability of
159 satisfy need? Utility Product Value Selling
N
The process of obtaining a
desired product from someone by
SE

offering something in return is


160 known as ---- Transfer Selling Exchange Marketing

161 The trade of values between two Value Needs Want Transaction
or more parties is called
_________

The quantity of labour refers to The size of labour Quantity of


162 _______________ ? Number of labour force labour Population of the country

___________ is the act of an

R
individual decision to become a Product adoption/ Product
163 regular use of product Post evaluation Product adaption awareness Product user

JN
______ means any paid form of
non-personal presentation of
ideas, goods, and services to a
main audience by an unidentified
164

A
sponsor. Advertising Sales promotion Publicity Human relation

Face to face between a company

MM
and its customers is known as
165 ___________ Physical selling Personal selling Product selling Potential selling

____________ involves
providing customers with
166 personal assistance Missionary selling Persuading selling Trade selling Technical selling
.E
The inner urge or drive that
pushes or direct individual
towards actualization of
N
organizational goals and
167 objectives is Money Fringe benefit Motivation Capital
SE

________ is the motivation


theorist who viewed the three
ways of dealing with conflict i.e.
168 domination, compromise and Elton mayo Mary parker Follet Maslow Mc Gregor
integration.
The potential
Market share means customers for a The number of The share of
169 product market new market The division of market

Existence of
The following are advantages of basic

R
Location and localization of Proximity to raw infrastructural
170 industry except: Proximity to marker materials facilities Market share

JN
171 Consumer is regarded as Queen King Slaves Seller

172 Sales minus expenses will give us Net profit Sales returns Profit after sales Profit

Cost of goods sold can be

A
173 calculated as Sales less purchase Purchase less sales Opening stock Closing stock

The following are the essential

MM
factors for an entrepreneur to
start a small scale business
174 except: Initiative Personnel Raw materials Capital

To utilize the factors of


production effectively, the activity
.E
of the enterprises must be
175 carefully: Managed planned determined established

___________ is the smallest


N
176 unit of an industry firm organisation company strategic business unit

Social responsibility enhances Social Recognition and


SE

177 the following behaviour except: responsibilities Government support respect Interest patronage

178 Business card gives facts about TRUE FALSE Uncertain All of the above
your services and how to contact
you

The people a business serves are


179 its Market Location People Enemy

The goal of entrepreneurial

R
180 activity is to create Wants Needs Value Projects

JN
Feasibility study helps to
ascertain whether or not a
181 business is worth undertaking TRUE FALSE Uncertain All of the above

Business activities and


182 entrepreneurship are the same TRUE FALSE Uncertain All of the above

A
183 Punctuality is the sole of Market Purchase Demand Business

MM
Stakeholders are generally
described as claimant on
184 business TRUE FALSE Uncertain All of the above

Entrepreneurial recognizes
opportunities where other people
.E
185 see only problem TRUE FALSE Uncertain All of the above

------------------ is the
bridge that links production with Buyer Marketing Purchase Management
N
186 consumptions

------------------ is the
SE

187 Product Price Place Promotion


functions of the other 3Ps

188 According to Faigel (1987) Concept Process Theory All of the above
______________ refers to a set
of assumptions and beliefs about
a phenomenon.

Promotion = Price= Product+


Place= Product+
Which of these is correct Product+ Place + Place + Product = Price+ Place + Promotion
189 Price + Promotion

R
Price Promotion

A ---------- is one who

JN
patronise ouur goods and Consumer Customer Market Competitor
190 services

The ultimate user of a product or


services is known as --------- Market Customer Market Consumer

A
191 ----

___________ is used for

MM
Vendor
obtaining price and terms from Purchase Order Tender Forms Purchase Records
192 Selection
potential suppliers

Essential features of purchase


purchase Order term and
order includes the following Address of supplier tender number
193 Number and date conditions
except!
.E
If Cost = #20 and profit = 5% of
194 #21.00 20.15 #21.05 #21.15
selling price what is selling price
N
If Cost = #20 and profit = 5% of
195 #1.05 #1.00 #1.50 #1.25
selling price what is profit
SE

__________ of the 4Ps will


determined the value of the Product Price Place Promotion
196 market
ANSWER

1. A

2. D

R
3. B

JN
4. B

5. B

6. B

7. D

A
8. B

MM
9. C

10. D

11. D

12. B
.E
13. B

14. A

15. C
N

16. D
SE

17. C

18. D

19. A
20. A

21. D

22. C

23. D

R
24. D

JN
25. D

26. C

27. D

28. B

A
29. C

MM
30. C

31. C

32. A

33. B
.E
34. D

35. C

36. C
N

37. D
SE

38. B

39. C

40. A
41. D

42. D

43. D

44. D

R
45. B

JN
46. D

47. D

48. A

49. A

A
50. D

MM
51. C

52. D

53. B

54. C
.E
55. D

56.B

57. A
N

58. C
SE

59. D

60. B

61. D
62. C

63. C

64. A

65. C

R
66. C

JN
67. D

68. A

69. C

70. C

A
71. C

MM
72. D

73. A

74. C

75. D
.E
76. A

77. C

78. D
N

79. C
SE

80. B

81. D

82. A
83. B

84. C

85. C

86. D

R
87. C

JN
88. B

89. B

90. D

91. C

A
92. C

MM
93. D

94. D

95. D

96. B
.E
97. C

98. A

99. C
N

100. A
SE

101. C

102. A

103. B
104. A

105. B

106. B

107. C

R
108. A

JN
109. C

110. C

111. D

112. C

A
113. c

MM
114. B

115. C

116. A

117. B
.E
118. C

119. D

120. B
N

121. C
SE

122. D

123. A

124. C
125. C

126. D

127. D

128. C

R
129. C

JN
130. C

131. A

132. C

133. C

A
134. C

MM
135. D

136. B

137. D

138. B
.E
139. B

140. B

141. A
N

142. D
SE

143. D

144. D

145. B
146. C

147. B

148. B

149. D

R
150. D

JN
151. B

152. D

153. D

154. B

A
155. B

MM
156. C

157. D

158. C

159. C
.E
160. C

161. D

162. B
N

163. A
SE

164. A

165. B

166. D
167. C

168. B

169. A

170. D

R
171. B

JN
172. A

173. B

174. B

175. B

A
176. A

MM
177. A

178. A

179. A

180. C
.E
181. A

182. B

183. D
N

184. A
SE

185. A

186. B

187. B
188. C

189. C

190. B

191. D

R
192. B

JN
193. D

194. C

195. A

196. B

A
MM
.E
N
SE

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