Social Media Marketing Plan

Objectives:
● Boost company services and increase the number of followers.
● Increase the number of inquiries and applications.

Target Audience:
● High school graduates seeking higher education.
● Bachelor students seeking master degrees.
● Working professionals pursuing further qualifications.

Social Media Platforms:

​ Facebook:
● Broader content, including events, programs, and campus life.
● Targeted ads to reach a wider audience.
​ Instagram:
● Visual content showcasing campus life, student testimonials, and events.
● Utilize Stories for real-time updates and engagement.
​ Tik - Tok:
● Video content, including virtual campus tours, student interviews, and
informational videos.
● Showcase academic programs through video content.

Content Strategy:
​ Content Calendar:
● Monthly content calendar with a mix of content types.
● Program spotlights, student testimonials, and behind-the-scenes
glimpses.
​ Engagement Strategies:
● Live Q&A sessions, polls, quizzes, and surveys to encourage interaction.
● Encouraging user-generated content through challenges or contests.
​ Influencer Marketing:
● Collaborating with influencers in the education or study abroad niche.
 ● Will utilize student and alumni influencers for authentic content.
​ Paid Advertising:
● Facebook and Instagram ads for specific programs or events.

Metrics and Analytics:

● Will use social media analytics tools to track performance.
● Regularly assess engagement rates, click-through rates, and conversion rates.
● Adjusting strategies based on analytics to optimize performance.