PAY HERO KENYA

Pitch Deck

NAIROBI, KENYA
+254765344101 PAY HERO KENYA
WWW.PAYHEROKENYA.COM
Agenda
Our Mission
The Team
New Products and Services
Competitive Analysis
Competitors
Size of Market
Our Numbers
Path to Integration

PAY HERO KENYA

Innovation is our heartbeat
and customer
success is our North
Star. Together, we
navigate the ever
evolving landscape of
finance.

PAY HERO KENYA

Introduction
Problem Statement: Online payments in Kenya are often slow
and complex, causing delays in accessing funds.

Solution: Pay Hero Kenya offers a hassle-free platform for

quick and seamless online payments, enabling direct access to
funds.

Vision: To revolutionize the way Kenya transacts online,

making payments effortless and empowering businesses to
thrive. PAY HERO KENYA
Our Mission
Our mission is to empower micro, small, and medium
enterprises (MSMEs) across Africa with innovative and secure
payment solutions. We are committed to delivering
cutting-edge technologies and seamless experiences that
enhance financial transactions and enable business growth.

PAY HERO KENYA

 Meet The Team

RONALD NGODA BENARD IMBWORI VINCENT OGUNDE

Founder & CEO CO-Founder & CTO CO-FOUNDER & PM
As the Founder and CEO of Pay Hero
Bernard Imbwori, a Co-Founder of Pay Vincent Omondi, a Co-Founder of Pay
Kenya Limited, Ronald Ngoda brings a
Hero Kenya Limited, is a seasoned mobile Hero Kenya Limited, holds a Masters's
wealth of experience as an accomplished
software developer with over seven years degree in Data Science and brings over
entrepreneur with a strong background in
of experience in both startup and eight years of experience in managing
software development. With a keen eye
corporate environments. With his extensive software projects. With a solid
for problem-solving, Ronald leads the
knowledge and expertise in mobile background in software development,
company with strategic vision and a deep
application development, Bernard plays a Vincent plays a vital role in overseeing
understanding of the payments industry.
key role in driving the technical aspects of the execution of projects at Pay Hero
His expertise in software development
the company. His proficiency in creating Kenya. His expertise in data science and
ensures a robust and innovative
mobile software solutions adds value to project management ensures efficient
approach to providing cutting-edge
Pay Hero Kenya's offerings, contributing to delivery of high-quality software TIMMERMAN
solutions for customers and merchants.
its success in the competitive payment solutions, contributing to the company's INDUSTRIES
industry. growth and success.
Our Products
and Services
Payments
For Businesses And
Individuals
Pay Hero Kenya provides payment
processing services that include
Lipwa links and QR code generation
for quick payments, and integration
with MPESA, banks, Paybill, till
numbers, and WhatsApp payments.
We also provide APIs for advanced
integration
WhatsApp Gateway Bulk Emails APIs
Communication Solution Communication Solution Advanced Features
Pay Hero Kenya offers an unofficial Pay Hero Kenya offers fast and Pay Hero Kenya provides state-of
WhatsApp gateway integration, reliable email APIs, enabling the-art APIs and plugins for easy
allowing businesses of all sizes to link merchants to send mass emails to integration with different platforms
their WhatsApp phone number and e-commerce systems. This
clients using their SMTP
quickly. includes features such as account
credentials. This feature
This integration offers cost-effective
enhances creation, payment channel linking,
messaging, direct integration with
communication and facilitates invoice generation, SMS
CRMs and websites, and efficient
notifications,
promotion of services and products effective client engagement.
airtime top-up, and account
to
management and much more.
clients.
TIMMERMAN
INDUSTRIES
Competitive Analysis
Pay Hero Kenya differentiates itself from market giants
like Pesapal, iPay, DPO, and Tende Pay through the
following key advantages:

1. Direct Fund Access: Unlike competitors who hold client

funds, Pay Hero Kenya ensures that merchants have
direct access to their funds, enabling quicker and more
efficient payment settlements.
2. Lower Service Fees: Pay Hero Kenya offers an
affordable pricing structure with lower service fees,
providing cost-effective payment solutions for
businesses of all sizes.
3. Convenience and Simplicity: The platform's user-
friendly interface, intuitive dashboard, and real-time
notifications simplify payment tracking and monitoring
for merchants.
4. Secure Transactions: Pay Hero Kenya employs
advanced encryption technology to ensure the
security and integrity of customer and payment data PAY HERO KENYA
during transactions.
Size of Market
TAM
1.9B
By aggregating the potential customer segments
and considering the market growth projections,
Pay Hero can estimate its Total Addressable
Market (TAM). This figure represents the total
revenue opportunity for the company if it captures
100% market share.

SAM
544M The Serviceable Addressable Market (SAM)
represents the portion of the TAM that Pay Hero
can realistically target based on its current
business model, marketing strategies, and
operational capabilities.

224M PAY HERO KENYA

Our Numbers
3 years 500+ 5 million 14
in operation clients raised employees
Pay Hero has been operational We have managed to onboard We have raised close to 5M KES Total number of employees who
for close to three years now. over 500 businesses and upto date to acilitate our work for us
individuals on our platform. operations and growth.

PAY HERO KENYA

Our Numbers
$500 k

Revenue Forecast: Projected revenue of

$77 k
$500,000 in the next fiscal year.
Expense Breakdown: Allocation of funds
for product development, marketing,
$34 k
and customer support.
Projected ROI: 3X return on investment
for our previous round investors.
2021 2022 2023
Projected PAY HERO KENYA
Paths of Integration with Pay Hero Kenya

API Integration Web Plugin Mobile SDK White-label

Q1 Integration Integration Partnership
Q2 Q3 Q4
Businesses with existing
payment systems can For small businesses and Mobile app developers Financial institutions,
integrate with Pay Hero's individuals operating can integrate Pay Hero's banks, or large
API to streamline their online stores or websites, SDK into their enterprises can
payment processes and Pay Hero offers a ready- applications to offer in- collaborate with Pay Hero
benefit from our to-use web plugin for app payments and through a white-label
platform's features. easy integration. enhance the user partnership, offering our
experience. payment solutions under
their brand.

PAY HERO KENYA

 Thank you!

NAIROBI, KENYA
+254765344101 PAY HERO KENYA
WWW.PAYEROKENYA.COM