4.

Promotion
Phuc Long is a famous coffee brand in Vietnam. They specialize in the
production and distribution of high-quality coffee products, from coffee beans to
pre-roasted and ground coffee, along with a variety of other beverages such as
teas, smoothies, juices and cakes.
Phuc Long's Chieu Market is a popular destination for lovers of coffee and
delicious drinks. Here, customers can find a range of Phuc Long's high-quality
products, from coffee beans to teas and fresh juices.
Phuc Long's branches are designed to be very luxurious and modern, giving
customers a comfortable space to enjoy their favorite coffee and drinks. In
addition, Phuc Long's staff are also very friendly and enthusiastic, always ready to
help customers find products that suit their needs.

4.1. Phuc Long's advertising campaign

Phuc Long has carried out many advertising campaigns to introduce its brand
and products to customers. Here are some examples of Phuc Long's advertising
campaigns:
1. "Phuc Long Breakfast - Wake up with innovation": This is an advertising
campaign on the social network Facebook, to introduce Phuc Long's new
breakfast products. This advertising campaign uses beautiful images and
videos, accompanied by touching messages about the value of enjoying
breakfast and coffee every morning.
 2. "Refresh the day with Phuc Long": This is an advertising campaign on
television stations and on social networks, targeting loyal customers of Phuc
Long. This campaign uses images and videos of Phuc Long's new products,
along with stories about coffee drinkers.

3. "Phuc Long Coffee - Vitality for every day": This is an advertising

campaign on television stations and on social networks, to introduce Phuc
Long's coffee bean products. This campaign uses beautiful images and
videos of Phuc Long's coffee production process, accompanied by messages
about the nutritional and health value of coffee.

4.
All of Phuc Long's advertising campaigns use beautiful images and videos,
accompanied by touching messages about the value of Phuc Long's coffee and
drinks. These campaigns have helped Phuc Long attract many new customers and
increase its revenue.

4.2 Promotion
Phuc Long regularly has promotions to attract customers and help customers
save money when purchasing their products. Below are some promotions of Phuc
Long:
 1. Discounts: Phuc Long often has discount programs on their products or
services. These discounts may apply to all products or only to selected products.
2. Giving gifts: Phuc Long also has gift giving programs when customers buy
their products. Gifts can be small products such as pens, notebooks, or larger
products such as jackets, bags,...

3. Partner promotions: Phuc Long often has partner promotions with other
brands. Customers can receive discounts or free products when purchasing
products from partner brands.
4. Membership card: Phuc Long has a membership card program for customers
to accumulate points. Customers can redeem points for products or discounts when
purchasing Phuc Long products.

5. Free shipping: Phuc Long also has free shipping programs for customers who
buy products online or buy products in large quantities.
 Overall, Phuc Long has many promotions to help customers save costs and
have a better shopping experience. Customers should regularly follow Phuc Long's
promotions to not miss the opportunity to save money.