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OPEN-ACCESS,
MULTIMODALITY,
AND WRITING
CENTER STUDIES
Elisabeth H. Buck
Open-Access, Multimodality,
and Writing Center Studies
Elisabeth H. Buck
Open-Access,
Multimodality, and
Writing Center Studies
Elisabeth H. Buck
Writing and Reading Center
University of Massachusetts
Dartmouth, Massachusetts, USA
vii
viii ACKNOWLEDGMENTS
1 Introduction 1
ix
x Contents
Works Cited 133
Index 145
List of Figures
xi
CHAPTER 1
Introduction
Abstract This chapter describes questions that are central to the work of
the academy, yet heretofore largely undiscussed: how do scholars perceive
the current status of academic publishing, and in what ways do these per-
ceptions affect what is produced and “counts” as academic writing? While,
in the past 30 years, there have been increasing venues for and institutional
acceptance of open-access and multimodal forms of scholarship, to say
that these emerging modes are on par with traditional print publications
elides multiple strata of consciousness and history. As such, the evolution
of academic publication should be of concern to writers in all academic
disciplines. Writing center studies ultimately functions as a microcosm of
many of the larger issues at play in the contemporary academic publishing
landscape.
lists the title, but indicates that the institution does not subscribe to the full text
version of the journal. You spend five minutes clicking all the links on the page,
hoping that the article might manifest. Frustrated, you decide to just Google
your topic and hope for the best.
You are a graduate student. You have been told that publishing in a peer-
reviewed edited collection will significantly improve your chances of securing a
tenure-track job. You submit to a call-for-papers because the subject area
matches your research interests. The editors publish your research as a chapter in
the collection, but you learn that the full text costs $180. The publisher provides
no complementary print copies to contributors. You cannot afford to purchase
your own research.
You are an early-career scholar. Your work has just been accepted to an innova-
tive refereed journal that publishes research as digital, hypermediated webtexts.
Although you feel confident with the text-based elements of your work, you also
must use hypertext markup language (HTML) and cascading style sheets
(CSS) to code your webtext. You give it your best shot (this is your first time try-
ing something like this), but your peer reviewers are not enthusiastic about your
design. You have reached the limits of your coding abilities. You wonder whether
it might be easier to pull your piece and submit it instead to a more traditional
publication. You just need to have this research published in order to advance
your career.
You are the editor of a well-established journal. You think that it is time that
your publication joins the 21st century and determines new ways to interact
with readers. So, you create social media accounts, but you are unsure exactly
what tone you want to strike. Should you try to be funny? Who should you inter-
act with? You realize too that, if you want to share journal content on these
accounts, it would be helpful to publish some articles as open-access texts. You
recognize that there are significant time and monetary costs associated with
open-access. You also worry how your readership will perceive these changes—
whether they will begin to think of your publication as less rigorous if you begin
to use social media and publish open-access articles, even if you alter nothing
about your peer review process or acceptance rate.
If you see yourself in any of these stories, this book is for you.
These situations represent aspects of the contemporary academic pub-
lishing landscape. Researchers at all levels hunt for the most germane
scholarship. Many graduate students and current faculty must publish in
order to obtain or keep an academic position. A healthy publication record
becomes especially important given the tenuous status of employment in
higher education. For every attempt at publishing innovation, there are
INTRODUCTION 3
same time. Chapter 3 therefore describes the way that these “digital histo-
ries” exist both parallel to and apart from each other and articulates the
overall importance of these histories to the future of writing center stud-
ies. In this chapter, I also document the shifting accessibility of these mate-
rials, including the overall navigability and availability of each journal’s
archives from within my position as an institutional researcher.
In Chap. 4, I focus not on the peer-reviewed content of Writing Lab
Newsletter, Writing Center Journal, and Praxis, but on the supplementary
digital tools used and/or developed by these journals. These materials
include each journal’s websites and Twitter accounts, as well as affiliated
blogs, research tools, and attempts at building digital writing center com-
munities. I consider the ways that these affordances—that exist separately
from the journal’s refereed content—work to shape a publication’s larger
identity, thereby interrogating whether the digital redefines (or even
“distracts” from) a journal’s purpose.
In the final chapter of this project, I synthesize interviews with seven
individuals working prominently within the discipline of writing center
studies. I discuss how these scholars conceptualize and define their experi-
ences with Writing Lab Newsletter, Writing Center Journal, and/or
Praxis, and also reveal their ways of describing the broader significance of
digital and open-access scholarship. This chapter thus brings the focus
back to a wider perspective, demonstrating what these scholars’ insights
reveal to be lasting barriers to scholarly accessibility.
In sum, anyone who has published in an academic journal or who hopes
to publish in such a journal in the future can benefit from the lessons
offered by this comprehensive view of writing center studies. Writing
center practitioners, in particular, might see in this book a lens through
which we can understand the past, present, and, possibly, the future of our
discipline. It is my hope too that scholars in other fields might replicate the
methods I describe here vis-à-vis their own discipline’s journals in order to
explore this key question: how does a journal’s overall relationship to
open-access and/or multimodality dictate what is (or what can be) pro-
duced in and as scholarship? Technological affordances matter, but only
insofar as they are legible and interpreted positively by a wide range of
readers, scholars, institutions, and the profession, more abstractly. Why an
article or journal takes a particular form—whether that form is print or
digital, closed or open-access, or somewhere in between—is a complicated
question, but it is one that writing center studies, for the reasons outlined
previously, is particularly positioned to engage.
10 E.H. BUCK
Note
1. For example, Peter Suber’s 2012 text for the MIT Press Essential Knowledge
Series Open Access; Martin Paul Eve’s 2014 work Open Access and the
Humanities: Contexts, Controversies and the Future; George Pullman’s 2003
book chapter, “Digital Archives and the Future of Scholarly Publishing;”
and Purdy and Walker’s 2010 Profession piece “Valuing Digital Scholarship:
Exploring the Changing Realities of Intellectual Work,” just to name a few.
Works Cited
Bouquet, Elizabeth. 1999. ‘Our Little Secret’: A History of Writing Centers, Pre-
to-Post Open Admissions. College Composition and Communication 50 (3):
463–482.
Buck, Elisabeth. 2015. Facebook, Instagram, and Twitter—Oh My! Kairos:
A Journal of Rhetoric, Technology, and Pedagogy 19 (3). http://technorhetoric.
net/19.3/praxis/buck/. Accessed 30 Mar 2016.
Grimm, Nancy. 1999. Good Intentions: Writing Center Work for Postmodern Times.
Portsmouth: Heinemann.
Hall, Gary. 2008. Digitize This Book!: The Politics of New Media, or Why We Need
Open Access Now. Minneapolis: The University of Minnesota Press.
Hawisher, Gail E., and Cynthia L. Selfe. 2001. Dispatches from the Middlewor(l)ds
of Computers and Composition: Experimenting with Writing and Visualizing
the Future. In New Worlds, New Words: Exploring Pathways for Writing About
and in Electronic Environments, ed. John F. Barber and Dene Grigar, 185–209.
Cresskill: Hampton Press.
Lerner, Neal. 2014. The Unpromising Present of Writing Center Studies: Author
and Citation Patterns in The Writing Center Journal, 1980 to 2009. Writing
Center Journal 34 (1): 67–102.
North, Stephen. 1984. The Idea of a Writing Center. College English 46 (5):
433–446.
Pullman, George. 2003. Digital Archives and the Future of Scholarly Publishing.
In Digital Publishing F5 Refreshed, ed. Kate Agena, Karl Stolley, Rita Wu,
Christopher Eklund, et al., 47–61. Anderson, : Parlor Press.
Purdy, James P., and Joyce R. Walker. 2010. Valuing Digital Scholarship: Exploring
the Changing Realities of Intellectual Work. Profession: 177–195.
Suber, Peter. 2012. Open Access. Cambridge, MA: MIT University Press.
CHAPTER 2
Methods
I initially distributed an 11-question, Institutional Review Board (IRB)-
approved survey (see Appendix 1) to four professional listservs affiliated
with writing studies—the Writing Program Administration listserv (WPA-
L), the Graduate Writing Program Administration listserv (gWPA-L), the
Writing Center listserv (Wcenter), and the Writing Across the Curriculum
listserv (WAC-L) on April 23, 2015. These particular listservs were chosen
due to their perceived high levels of activity by individuals in the target
audience (scholars working in writing studies), as well as for their use in
other scholarly contexts. Several researchers1 have used WPA-L and
Wcenter to solicit participants for projects related to writing studies, and,
in consequence, these lists represent effective measures to reach a large
population of individuals interested in writing studies as a discipline. For
this reason, I consider the sampling method utilized here to be homoge-
nous sampling, as my intended audience included individuals with similar
educational and work backgrounds/interests (Blakeslee and Fleisher 148).
Prior to distribution, several academic peers piloted the survey to assess
and provide feedback on its length, clarity, and overall fluidity. The survey
was distributed using the Qualtrics survey platform; this platform was
14 E.H. BUCK
Limitations
This survey primarily generated quantitative data, although some qualita-
tive responses were produced when participants were asked to identify
journals or processes that fell under the category of “other.” While a major
goal of this survey was to ascertain digital research processes, this could
mean, however, that those more inclined to use other, non-digital means
of communication—as well as the large number of individuals working in
writing studies who are not members of any of these listservs—were likely
excluded from participation in this study. Individuals also self-select into
participation with these listservs as subscribers, and actual affiliation with
or training in writing studies is difficult to ascertain, since users might
identify various reasons for becoming members (e.g., desire to keep up
with conversations pertaining to the discipline, interest in viewing relevant
calls-for-papers for conferences and publishing opportunities, or, for
emerging scholars, a desire to gain insight into an informal professional
network). With these caveats in mind, the data represents responses
WRITING SCHOLARS ON THE STATUS OF ACADEMIC PUBLICATIONS… 15
Results
Between April 23 and May 20, 2015, 232 individuals participated in this
survey; of these participants, 187 responded to every question, which
resulted in a completion rate of approximately 80%. The first section of the
survey was intended to ascertain which journals in writing studies partici-
pants interacted with most frequently as researchers, and to understand
what tools they rely on during their research processes. The first question,
consequently, asked participants to identify which print journals they sub-
scribe to, and as is evident in Fig. 2.1, the journals College Composition
and Communication, College English, and WPA: Writing Program
Administration are the most subscribed to journals by a fairly substantial
margin. Participants could also select “other” as a response, and, of these
answers, the journal Research in the Teaching of English was mentioned
most frequently (by eight participants).
The next question asked respondents to identify their first step in
their research process in terms of locating scholarship most relevant to
their research topic. Forty-five percent of participants indicated that
their first step is to, “perform a search using my institution’s library
databases,” followed by 25% of respondents who noted that they, “use
a rhet/comp-specific database (e.g., comppile.org, WcORD, the WAC
Clearinghouse)” to locate relevant scholarship. Thirteen percent of
16 E.H. BUCK
the same weight for the purposes of tenure and promotion as a publication
in a print refereed journal. As such, assistant professors (28%) were the
most common survey participants, followed by associate professors (20%),
graduate students (15%), professors (14%), those of other academic ranks
(11%), non-tenure-track professors/lecturers (10%), adjunct instructors
(2%), and those not currently affiliated with an institution (1%). Several of
those who selected “other” identified that they were professional tutors,
directors or coordinators of writing centers, or administrators. Those who
WRITING SCHOLARS ON THE STATUS OF ACADEMIC PUBLICATIONS… 21
selected their rank as assistant, associate, or full professor were then asked
the question about digital versus print publications as related to tenure
and promotion. Forty-eight percent of respondents noted that publication
in a digital refereed journal carries the same weight as publication in a
print refereed journal for the purposes of tenure and promotion, and
only 9% indicated that it did not. Twenty-four percent of participants
indicated that the particular journal and/or article determined whether
or not a digital publication is considered with the same weight as a print
publication.
Discussion
This modest survey of a population of individuals interested in writing
studies has several important implications for larger conversations pertain-
ing to digital publication. Most encouragingly, a very large portion of
tenure-track survey respondents (nearly 50%) indicated that publication in
a digital refereed journal carries the same weight as publication in a print
refereed journal for the purposes of tenure and promotion. Again, only
ten participants indicated directly that digital publications were not given
the same weight, and a quarter of respondents noted that the journal’s
reputation (but not necessarily its medium) influenced tenure and promo-
tion decisions.
The remaining results, however, reveal several tensions between the
print and the digital as related to research process, accessibility, and
engagement. The most glaring marker of this is that, in several categories
of assessment—journal referred to most frequently, journal in which
authors submitted pieces for consideration—traditional print journals
continue to dominate. Although this is likely unsurprising given that these
journals—most notably College Composition and Communication, College
English, Composition Studies, Computers and Composition, and WPA:
Writing Program Administration—are among the most selective in the
discipline, they are also among the most traditional in that they continue
to distribute print copies and have very little content (particularly their
most recent content) available freely on the web. It is encouraging that
almost a quarter of the survey population indicated that they refer to the
digital, open-access journal Kairos: A Journal of Rhetoric, Technology, and
Pedagogy frequently, but, given the significant dominance of these print
publications, it is clear that these native digital texts are not perceived with
the same level of merit as these traditional publications—again, if “merit”
22 E.H. BUCK
in their own work. It is striking that 63% of participants noted that the
ability to include multimodal elements (e.g., video, audio, color images)
in an article was “not important” as a factor for considering whether to
submit to a particular journal. Furthermore, only 17% of individuals con-
sidered it “very important” that content be open-access (although the
majority—86%—did indicate that a mandate for open-access content
would not inhibit their decision to submit to a particular journal). These
results suggest that a journal’s scope/focus or a specific call-for-papers are
the most important factors when submitting to a particular journal, but it
is also noteworthy that nearly half of the participants indicated that a
requirement to include multimodal elements would inhibit their decision
to submit to a particular journal. Coupled with the large amount of par-
ticipants who also consider these elements to be “not important,” this
suggests that large numbers of scholars still see these elements as not coin-
cident with written-word text.
This particular result has several important implications for academic
labor. Given the recent preponderance of scholarship on the value of
incorporating multimodality both pedagogically and in scholarly con-
texts,2 these outcomes suggest a disconnect between the stated value of
these practices and the participants’ perceptions of their importance. This
perhaps indicates that while the discipline of writing studies values multi-
modality, this value is largely incongruous with participants’ willingness or
ability to incorporate multimodal elements into scholarly work—or again
reinforces the perception that texts classified as “multimodal” are funda-
mentally different from “traditional” works that only incorporate alpha-
betic text. Since digital/open-access texts are often forums where elements
of new media can be best or most readily deployed, the resistance to incor-
porating these elements is telling in terms how it relates to scholars’ inter-
est in both reading and producing these works.
A final important consideration within this analysis is the low number
of adjuncts and those operating outside of the ranks of tenure who com-
pleted this survey. Although this again is a probable consequence of the
forums of distribution, in many ways, this issue of access affects those
without institutional privilege much more than those who possess this
privilege. These voices are critically important within this larger conversa-
tion and, unfortunately, are largely missing from this current project.
Graduate students whose institutions do not subscribe to journals are
much less likely to be able to access full copies of large texts or subscribe
to print iterations of current issues. Interlibrary loan services might make
24 E.H. BUCK
some of this access possible, but this has limitations for larger-scale research
projects. Future inquiry into this topic might therefore focus specifically
on those populations outside of the tenure track, to see how these issues
of access and prestige factor in terms of their interaction with academic
publications.
The next chapter of this project describes the history of the digital
within three specific publications, Writing Lab Newsletter, Writing Center
Journal, and Praxis: A Writing Center Journal. If this chapter focuses on
how others in the discipline perceive journals as artifacts, Chap. 3 discusses
journals as artifacts with a particular focus. This survey reveals that writing
center scholarship at large still represents a relatively small portion of
research within writing studies and, again, these results might actually be
higher than had the survey been distributed to a more general population.
Since these three prominent forums for writing center scholarship have
varying extents to which they discuss topics pertaining to computers—and
also themselves exist across a spectrum of digital representation—their his-
tories work to reveal the foundation for many of these tensions within the
digital and print publication binary. As contextualizing material, however,
this survey data provides further insight into the role of the digital as it
relates to both academic publications and the future of writing center
studies.
Notes
1. See, for example, Vie 2015 and Jackson and Grutsch McKinney 2011.
2. See Ball 2004; Anderson et al. 2006; Selfe 2007; Lauer 2012.
Works Cited
Anderson, Daniel, Anthony Atkins, Cheryl E. Ball, Krista Homicz Millar, Cynthia
Selfe, and Richard Selfe. 2006. Integrating Multimodality into Composition
Curricula: Survey Methodology and Results from a CCCC Research Grant.
Composition Studies 34 (2): 59–84.
Ball, Cheryl. 2004. Show, Not Tell: The Value of New Media Scholarship.
Computers and Composition 21 (4): 403–425.
Blakeslee, Ann, and Cathy Fleischer. 2007. Becoming a Writing Researcher.
London: Routledge.
@ElisabethHBuck. 2015. Are You a Reader of and/or Writer in Rhetoric and
Composition Journals? If So, Please Take My (Very Short!) Survey! http://
goo.gl/VpNh0O. Twitter, April 23, 11:04 am.
WRITING SCHOLARS ON THE STATUS OF ACADEMIC PUBLICATIONS… 25
In his 1989 corpus analysis of The Writing Lab Newsletter, Jim Bell justifies
his study based on a still highly relevant premise: “If you want to join the
discussion, it helps to know what the group is talking about. If you are
already an active member of the writing center community, you may want
to pause and review the discussion” (1). This idea suggests that to under-
stand a discipline’s future, knowledge of its past is necessary. And yet, what
signifies history—even within Bell’s chosen forum of analysis, the Writing
Lab Newsletter—takes on a very different meaning within a contemporary
context. More specifically, and especially within the discipline of writing
center studies, the digital presence of a journal means that what is accessible,
more to offer students than machines” (1–2). And yet, barely two issues
later, there is another article, “Computer-Programmed Instruction in
Elements of Grammar for Students with Remedial Problems in Writing”
that advocates using computers in lieu of human interaction, again to
“fix” the particular concerns of remedial writers. As the University of
Wisconsin-Oshkosh’s Gary Kriewald writes, the computer program can be
used to “relieve” both tutors and composition instructors of the “burden
of technical explanations of grammatical concepts,” specifically by having
the student take a series of grammatical quizzes using nonsensical words
and having the student identify which sentence represents a correct gram-
matical structure. Kriewald notes that, “the time thus saved by the pro-
gram could be used to instruct the student in more of those advanced
principles of English composition—particularly the construction of a vari-
ety of correct and intelligible sentence patterns—appropriate to a college-
level curriculum” (5). From a contemporary perspective, this assertion is
obviously problematic, but, to sum up the WLN’s early conversations
about computers, there seems to be interesting tensions between what
these technologies can or should be used for within the writing lab. The
fact though that computers are most explicitly aligned with helping both
tutors and composition instructors “free up” their time for more “impor-
tant” matters (or, perhaps, more important writers?) is an intriguing
premise, and reflects a current-traditional epistemology.
Aside from a few scattered references to writing labs acquiring more
computers, the next instance in which computers comprise a major focus
is in the May 1982 issue of WLN. In a lengthy piece, also by Michigan
Tech’s Richard Mason, “Computer Assistance in the Writing Lab,” Mason
notes that because both the cost and usability difficulties associated with
computers have largely been alleviated, he predicts, accurately, that by
1985, the microcomputer will be largely integrated into both private
homes and universities. He suggests, however, that the largest significance
of these devices to writing labs is in their ability to include text-processing
programs, “[allowing] one to compose, change, insert, combine, delete,
edit, store, and/or print whatever material is typed on the terminal key-
board” and also to aid in record-keeping (1). Mason largely seems to view
computers though as a self-instruction method, and responds to the argu-
ment about this technology possibly replacing human-to-human interac-
tion: “Rather than treat self-instruction media-aids as some sort of cross
between a Skinner machine and Darth Vader, we should understand them,
master them, and get on with our responsibilities” (4). Ultimately arguing
34 E.H. BUCK
I believe that we have seen the emphasis on writing (as opposed to usage
review) because writing—doing it, talking about it, collaborating on it—was
our emphasis before the computers. And the computers have enhanced this
emphasis on writing. Perhaps in part because of the word processing, we are
seeing writers of all ability levels begin to behave like writers, to care about
style, to be committed to meaning. (14)
that year is the debut of the recurring column “Micro Style,” the first of three
columns that would appear throughout the Writing Lab Newsletter’s history
specifically dedicated to computers and computer technologies. “Micro
Style” initially appears in the November 1988 issue, and it was published
sporadically until 1990 (its last appearance was in issue 15.2). It was most
frequently written by editors Evelyn Posey or Rebecca Moore, and it covers
already-familiar territory, with the first column titled “Computers in the
Writing Center—Who Needs Them?” This first column, in particular, is
interesting for its reference to a Reader Interest Survey conducted by Muriel
Harris in which she reportedly found that, “large numbers [of participants]
indicated little or no interest in anything related to computers”—hence
Posey’s need to (again) justify the number of ways that computers are relevant
to writing centers (8). This apparent lack of interest is also fascinating in light
of the number of articles about computers that had already appeared in WLN
up to this point.2 “Micro Style” largely seems to reiterate content that had, to
varying extents, received substantial coverage in the newsletter, such as issue
13.9’s column “Purchasing Software for the Writing Center” and 14.4’s
“Using a Word Processor to Enhance Prewriting.” Given the way that WLN
was distributed during this time (i.e., as a newsletter mailed to subscribers),
some repetition would certainly be expected. The fact that these issues keep
recurring, and that “Micro Style”explored computer logistics in additional
depth speaks to the fact that—professed interest or not—computers were on
the collective consciousness of WLN readers and writers.
Transcriber’s Notes:
Updated editions will replace the previous one—the old editions will
be renamed.
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