Campagin Startegy:

To launch KFC cheese balls, focus on

social media buzz with teaser campaigns,
engaging influencers for sneak peeks, offer
limited-time promotions, highlight cheesy
indulgence in visuals, and encourage user-
generated content through contests or
challenges. Engage the audience by
showcasing cheesy goodness and creating
a sense of exclusivity.
 Targeting
Targeting for the KFC cheese balls
campaign in Pakistan could focus
primarily on young adults aged 18
to 35, who are often more
adventurous in trying new food
items and are active consumers of
fast food. Additionally, families with
children could be targeted, as
cheese-based snacks often appeal
to a wide age range.
 Market Share
Determining the market share for
a campaign usually happens after
its launch through monitoring
sales, customer feedback, and
competitor analysis. It's not
assessed before the campaign's
implementation.

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 Product SKU’s

For KFC's cheese ball campaign, the SKUs (Stock

Keeping Units) would likely include various sizes
or meal combinations featuring the cheese balls,
such as individual cheese ball servings, combo
meals with sides and drinks, family-sized portions,
and potentially limited-time offers or promotional
bundles. These SKUs cater to different customer
preferences and purchasing behaviors.
PLC Stage
The KFC cheese ball campaign is
likely in the introduction stage, initially
launching the product. It's now
moving towards the growth stage as
it gains momentum and attracts more
customers. These stages focus on
creating awareness initially and then
increasing sales and market
acceptance.
 Place

Initially, the KFC cheese ball campaign will target

major urban areas in Pakistan using existing KFC
outlets. Lectures or promotional events might occur in
universities or popular spots. Expansion to other cities
will follow as the campaign gains traction.
 Promotion
The promotional lectures for the KFC cheese ball campaign could focus on
engaging food enthusiasts, discussing the making of the cheese balls, their
unique flavors, and the fusion of international tastes with local preferences.
These lectures could highlight the cheese ball's place in Pakistani cuisine,
emphasizing its appeal to different age groups and taste preferences.
Interactive sessions, recipe sharing, or behind-the-scenes insights into KFC's
innovation process might also be included to create excitement and
engagement among attendees.
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