PLANNING THE RISK

COMMUNICATION
EFFORT
Dr. Ir. Sri Bramantoro Abdinagoro, MM.,
CBV., CMP.

Post Graduate - Material Integrated Management Program

Department of Metallurgy and Materials
Faculty of Engineering – University of Indonesia
2023
The Planning
• DETERMINE PURPOSE AND OBJECTIVES
• ANALYZE YOUR AUDIENCE
• DEVELOP YOUR MESSAGE
• DETERMINE THE APPROPRIATE METHODS
• SET A SCHEDULE
• DEVELOP A COMMUNICATION PLAN
DETERMINE PURPOSE AND OBJECTIVES
• Factors That Influence Purpose and Objectives
• Legal Issues
• Organizational Requirements
• The Risk Itself
• Audience Requirements Your purpose and objectives are
necessarily influenced by a number
of factors, including legal issues,
organizational requirements, the risk
itself, and audience requirements.
ANALYZE YOUR AUDIENCE
• Begin with Purpose and Objectives
• Choose a Level of Analysis
• Determine Key Audience Characteristics
• Determine How to Find Audience Analysis Information
• Incorporate Audience Analysis Information into Risk
• Communication Efforts
DEVELOP YOUR MESSAGE
• Common Pitfalls
• Information People Want
• Mental Models
• Message Mapping and Message Development Templates
• Health Risk Communication
• Crisis Communication
DETERMINE THE APPROPRIATE
METHODS
• Information Materials
• Visual Representation of Risk
• Face-to-Face Communication
• Working with the News Media
• Stakeholder Participation
• Technology-Assisted Communication
• Social Media
SET A SCHEDULE
• Legal Requirements
• Organizational Requirements
• The Scientific Process
• Ongoing Activities
• Audience Needs
• Reference
DEVELOP A COMMUNICATION PLAN
• What to Include in a Communication Plan
• Developing Risk Communication Strategies
• Storyboarding as a Planning Tool
• Communication Planning Using the Comprehensive Environmental
Response, Compensation, and Liability Act (CERCLA) Approach
• Using an Audience Focus
• Strategic Planning for Risk Communication
Case: RedMud
Transportation
TRACE JALAN

• Melewati beberapa (pinggir) desa

• Memotong tanah adat/ulayat
• Melewati Tanah gambut

10
RINGKASAN RISIKO TRANSPORT LIMBAH
RED MUD

Tingkat Risiko Jumlah Tingkat Risiko

Rendah 7
Sedang 23
Tinggi 1
Total Risiko 31

11
A. RISK IN FOCUS – PENGOLAHAN LIMBAH RED MUD

12
A. RISK IN FOCUS – PENGOLAHAN LIMBAH RED MUD

13
B. RISK IN FOCUS – MITIGASI PENGOLAHAN LIMBAH RED MUD

14
B. RISK IN FOCUS – MITIGASI PENGOLAHAN LIMBAH RED MUD

15
B. RISK IN FOCUS – MITIGASI PENGOLAHAN LIMBAH RED MUD

16
B. RISK IN FOCUS – MITIGASI PENGOLAHAN LIMBAH RED MUD

17
Bagaimana
menangani risiko
redmud ini?
• Care communication
• the danger
• the way
• scientific research
• accepted by most of the audience.
• Consensus communication
• encourage groups to work together to
reach
• a decision about how the risk will be
managed (prevented or mitigated).
• Crisis communication
• the face of extreme, sudden danger
• an accident
Tugas Anda:

Bagaimana Anda, melakukan care communication (1) dan consensus communication (2) terhadap
kasus gambar di atas?

Kerjakan sesuai no absen Anda (lihat di SIAKNG) ganjil (1) dan genap (2)nya.
Assignment dikumpulkan di emas(2)