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The Precision Farming Revolution Global Drivers Of Local Agricultural Methods 1St Ed 2020 Edition James E Addicott full chapter pdf docx
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The Precision Farming
Revolution
Global Drivers of
Local Agricultural Methods
James E. Addicott
The Precision Farming Revolution
James E. Addicott
The Precision
Farming Revolution
Global Drivers of Local Agricultural
Methods
James E. Addicott
Bath, UK
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore
Pte Ltd. 2020
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether
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Preface
v
vi Preface
farming system came with calculable cost benefits that would stand to
profit local farmers around the world, whilst at the same time making
industrial farming ‘green’, the book analyses precision farming systems
as one of a number of cultural methods to be found within Britain’s
multi-agricultural and countryside landscape. Intelligence, ideas and
thinking, new organisational powers and capacities, were precisely what
precision farming offered farmers and firms. The power dynamics of
industrial agriculture were reorganised and this book will offer readers
an understanding of how and why.
vii
Contents
2 Global drivers 37
2.1 Population Pressure 40
2.2 Climate Change 43
2.3 Biodiversity 48
2.4 Technological Revolution 54
References 64
3 Economic drivers 69
3.1 Profit 70
3.2 Labour 81
3.3 Competition 93
3.4 Politics 118
References 126
ix
x Contents
Index 231
List of Figures
xi
xii List of Figures
We see an American farmer starting his working day: From his living
room, he logs into the operations center of his farm via a touch table and
a holographic screen. A digital voice greets him and asks him to priori-
tise the jobs for the day. An irrigation alert sounds; the farmer activates
the pumps from his computer. He gets a video call from his dealer telling
him that some maintenance work has been finished, then a message from
his agronomic advices about a new prescription map, which the farmer
transfers by sliding his finger on a computerised map of his farm, to the
relevant field… Then the farmer goes out for a walk in the field using the
camera on his smartphone, he analyses a handful of soil and the condi-
tion of a maize plant. (Leroy et al. 2016: p. 14)
It was the most peculiar marketing video since there was nothing par-
ticularly beautiful or glamorous about the company’s future vision
(Fig. 1.1). The farmer owner’s house was dimly lit, sparsely furnished.
He was dressed in grey, his persona droll and pensive. The weather out-
doors was stormy, and dense grey clouds over the farmland were almost
dystopian, if not apocalyptic. It seemed that all life, substance and soul
have been sapped from the poor American farmer. He had no face-to-
face contact with a wife or family. There seems to be only one farm
worker who is autonomously driven around the fields by a tractor in
absolute science. Without conversation, he was only engaged with his
computer or smartphone. Interaction took place using his eyes, ears and
fingertips. Knowledge was streamed through to him in visual forms.
1 The Precision Farming Revolution
3
Fig. 1.1 ‘Farm Forward’: set somewhere in the future, an America farmer makes
adjustments to his crops from his farm office using computing and remote sens-
ing technologies. Available online at https://www.youtube.com/watch?v=jEh5-
zZ9jUg (Source Image clearance obtained from John Deere & Co.)
From his farm office he has the power to control and radically alter vast
agricultural landscapes. He responded robotically. Yet, this was the firm’s
pitch for the future of precision farming systems.
Technologies have demonstrated their transformative effects on
modern societies, which foster a new spirit of ‘technological optimism’
surrounding new agricultural technologies applied to conventional,
industrial farming systems. Technological optimism can be understood
as an ontology and corresponding political outlook that with the use
of science and technologies, human beings ‘should become increas-
ingly able to protect ourselves from formerly catastrophic threats from
nature: storm, floods, doubts, diseases, predators and so on’, and ‘nature
should become an indefinitely expanding reservoir for the satisfaction of
human desire’ (Benton 1994: p. 32). Some sociologists see that technol-
ogies such as satellites have radicalised modern culture, and as a result
reflexive knowledge about the harmful effects of industrial processes
and growing awareness about environmental risks has driven modernity
4
J. E. Addicott
was: why were local farmers investing into precision farming systems
and what were the outcomes of adoption?
These questions were researched within my local, family farming
neighbourhood over the course of four years of Ph.D. research based
at the Department of Sociology: University of Cambridge, funded by
my farming family and carried out under the supervision of Dr. Peter
Dickens, and the outcomes are discussed in this book.
took place between 2014 and 2017 within the cooperative group
of fifteen farmers spread over eleven farm units. Research methods
included four focus groups and two rounds of semi-structured, individ-
ual interviews. I also spent three harvests working in the role of a fully
immersed, participant observer and auto-ethnographer who worked on
local farms and attended trade shows, annual events, machinery demon-
strations and meetings between farmers and agronomists, experts and
politicians (2014, 2015 and 2016). There were resistance movements,
countertrend or alternative developmental avenues to the main indus-
trial push towards precision farming systems which offered a fascinating
economic and sociological dynamics to observe. The following chapters
describe various relationships between local farmers, farmland areas and
off-farm firms, politicians, government organisations, industry stake-
holders, consumer markets and so on.
My approach was interdisciplinary and mixed-methods, conversa-
tional and relational. At focus groups the farmers were presented with
semi-structured questions that worked more like conversation prompts.
The aim was to get farmers discussing various topics related to preci-
sion farming without overloading targeted questions with any of my
unconsidered biasness or personal assumptions. Focus groups were
digitally recorded with a microphone, transcribed then coded and cat-
egorised. Categories were normally formed by general topics of discus-
sion-generated focus group (e.g. ‘Technology’, ‘Cost Benefits’, ‘Trust’,
‘Knowledge’, ‘Integration’, ‘Investments’, ‘Standards’, ‘Markets’ and
‘Weather’). Codes and categories that then came out of individual inter-
views were then used to construct questions for semi-structured indi-
vidual interviews and focus groups. This ‘snowball’ process was repeated
throughout the research period until the conversations reached natural
conclusions or the category had become ‘saturated’ (Annells 1996; Birks
and Mills 2011; Charmaz 2006). Questions that were derived from
farmers’ interviews were merged with more conversational questions
that responded to news events or academic publications (e.g. Brexit or
academic research into ‘good farming’ symbolism). Individual inter-
views gave farmers a chance to offer their own individual account that
would contribute towards a more pluralistic account for the reasons and
outcomes of adoption.
1 The Precision Farming Revolution
9
4. State the required outcome for the crop and the farm
5. Consider the special requirements of the crop and the country
6. Establish ways to manage the variability to achieve the stated outcome
7. Consider methods to reduce or redistribute the inputs and assess the
risk of failure
8. Treat crops and soil selectively according to their needs (Blackmore
2003: p. 28).
Fig. 1.2 Using soil management software, this field named Nettley Piece was
demarcated into three soil management zones, indicated by the red lines,
according to varying soil type
Fig. 1.3 A Normalized Difference Vegetation Index NDVI satellite image. This
is a field called ‘Nettley Piece’. The dark green areas represent healthy plant
growth (chlorophyll). The lighter green areas to orange and dark red areas indi-
cate where more fertiliser is required
the haze of the English harvest sunlight; surrounded by rolling hills and
valleys; insects and butterflies; occasional sightings of wildlife such as
deer, seagulls, buzzards, hares and rabbits. The same landscapes became
sparse during the winter season and working in hurricane-force winds
or sleeting rain was a struggle (Fig. 1.4).
Within the cooperative group there were eleven farm units that were
family farmed. These family farms varied in size. The total area of land
worked between the cooperative was around 2630 hectares (roughly
6500 acres or 10 square miles). Collectively the group grew approxi-
mately 1620 hectares of arable crops. In terms of farm sizes, the largest
farm was around 567 hectares, dedicating 263 hectares to crop produc-
tion. The farms grew crops such as wheat and barley or specialist crops
such as beans, oilseed rape, linseed and quinoa. The largest scale arable
farm was a 486-hectare farm, growing 325 hectares of crops. The small-
est farm size was a 115-hectare arable farm. However this farmer had
recently partnered up with his neighbouring farmer to work an addi-
tional 202 hectares of contracted arable work (‘stubble-to-stubble’) by
Fig. 1.4 A rough guide to the geographical region farmed by the local cooper-
ative farming group
20
J. E. Addicott
Compton Dando Mark Hayles Mixed: arable and poultry 650 650 (contracted
farm to Farmer 7)
Marksbury farm Adam Hayeswood Mixed: dairy cows and arable 800 650 (contract for
Farmer 6)
Cotswold farm Charlotte Tilley Arable 360 340
James Tilley
Tyning farm Nick Hayeswood Mixed: arable and beef cattle 300 (>280*) 350 (with
contract)
Vicars farm Phil Clutton Arable 300 280
Thatchers farm Frank Joy Mixed: arable and beef cattle 900 775
*Farms 2 and 9 resized in 2015 as indicated
The Precision Farming Revolution
21
22
J. E. Addicott
Fig. 1.5 Drone aerial photograph taken of one of the family farms during drill-
ing season where ethnographic research was carried out
1 The Precision Farming Revolution
23
Farm and farmland markets were fiercely competitive and there were
significant market consolidation trends over the period of 2005 until
2015. Farms between 20 and 200 hectares were on a rapid decline. The
number of larger farms, over 200 hectares only increased marginally.
During that time, however, the amount of farms greater than 200 hec-
tares in size did not increase in number, but these farms were expanding
and taking on significantly more land areas (Defra 2016c). Those with
bigger farms could afford to expand farm sizes. The expansion of mega-
farm units (2000–4000 hectares and over) was not indicated in Defra’s
survey reports but, as discussed later in the book, the cooperative farm-
ing were feeling the economic pressure of market consolidation forces,
with expanding mega-farm units out growing smaller farmers within
and outside of the UK. As detailed in the oncoming chapters, many
farmers interviewed felt precision farming would deliver more cost ben-
efits to mega-scale farm units.
Within the cooperative group, the larger farm employed between
three and five full-time workers and two to eight part-time workers,
but these workers were employed mainly on the dairy side of the busi-
ness. Two of these employees were migrant workers who came from the
Philippines and had attained UK citizenship whilst employed for nine
years on a dairy farm. Agency-supplied employees also originated from
Latvia, Bulgaria and Poland but the majority of farm workers were born
in the UK. More often than not, the main tenant farmer and family
members (grandfathers, brothers, sons and daughters) were responsible
for driving, ploughing, drilling, combining and cultivation work. ‘Child
labour’ is sometimes considered quite exploitative phenomena these
days, but within farming families it is considered a right and a privilege
to let your children begin learning the ropes from an early age.
Tenant farmers of The Duchy of Cornwall were subject to a form of
soft governance that owner-farmers would not; thus ‘managerial control’
had some soft influence on farmers’ investment decisions. The Duchy
of Cornwall offices would occasionally exercise certain degrees of man-
agerial control over the farmers and farmland areas. One example of
the kind of control the offices could exercise was a set of amendments
introduced into farmers’ tenancy agreements that included a commit-
ment not to grow genetically modified crops (GMO)—although GMO
24
J. E. Addicott
crops were outlawed in the UK. Another example came in 2016, when
some Duchy land that had reportedly been poorly farmed by a contract
farming company. Subsequently, the patch of land was taken back from
the tenant and divided up between a few members of the cooperative
farming group. This was because family farmers were generally consid-
ered more knowledgeable and greater-skilled farmers, with demonstrated
histories of land care, from generation-to-generation, and therefore more
likely to tend to the land to a higher standard than temporary contract
firms. In this instance, upsizing or downscaling was more of a matter of
managerial decisions and powers exercised by the Duchy office, rather
than the ‘freehand of the market’, where farmers would have compet-
itively bid for land according to their financial budgets. The Duchy of
Cornwall also had a public reputation for high standards in farming and
countryside culture, with The Prince of Wales championed as a public fig-
urehead organic, traditional and biodynamic farming methods. Although
the Duchy offices gave farmers plenty of free reign to farm tenanted farms
how the local farmers decided was best, such tradition and cultural factors
should be taken into account as influencing farmers’ investment decisions.
The uptake of precision farming technologies was researched from
2014 until 2017 in the aftermath of the 2008 Financial Crisis and lead up
to the 2016 Brexit referendum and ‘Leave’ vote. During this time, there
was a surge in fertiliser prices brought about by high oil prices on global
markets and steady, as already mentioned these was a steady, long-term
trend of increasing rent prices for farmland within England. Many farm-
ers during this time period were selling milk, wheat and barley below the
cost of production, resulting in supermarket blockades, riots and protests
during 2015 and 2016. This was all pushed on with a ‘nudge’ by depart-
ments of the UK Government, led at that time by The Conservative Party
under the leadership of David Cameron and Theresa May, for a greater
adoption of agricultural technologies that would accelerate growth within
an emerging Agri-Tech sector, as a mean of helping the UK achieve car-
bon neutral goals agreed with the United Nations.
My research period ran from 2013 until 2017 and farmers were on
the cusp of a transitional wave. The majority of farmers had already
been using soil sampling and soil zoning techniques for a number of
years. At the start of my research, they had only just begun purchasing
1 The Precision Farming Revolution
25
satellite images measuring soil quality and plant leaf greenness from a
local, family-owned company. Some farmers were beginning to use
more advanced variable-rate technologies on their fertiliser spreaders.
Half the group had begun using precision farming for variable-rate
applications of fertilisers. Three combine harvesters were purchased
during the research period, two new and one second-hand. These came
installed with telematics systems and yield-mapping technologies. Other
investments included three tractors, two fertiliser spreaders and a chem-
ical sprayer. Newer machinery and equipment came with preinstalled,
retrofitted precision farming technologies. Brand names included
transnational firms of the Big-Six manufacturers, as well as smaller
European-based firms.
Good weather conditions led to good yields around the UK but tech-
nological advancements were credited for increasing production rates.
In 2015 the UK’s ‘agri-food chain’—combining farming, manufactur-
ing, wholesaling, retailing and catering—contributed £190 billion to
the UK’s gross domestic produce (Defra 2015b: pp. 6–9). Defra issued
a press release entitled: ‘Hard-working UK farmers praised for bumper
harvest’. It stated that ‘for the first time ever wheat grown in the UK
has exceeded 16 million tonnes for two years running’ and ‘UK farm-
ers grew nearly 3% more wheat on their land compared with 2014, up
from 8.6 to 8.8 tonnes per hectare’. Much of the reason for high yields
was attributed to fine weather conditions. Former Secretary of State for
Environment, Food and Rural Affairs, the Rt Hon. Elizabeth Truss MP
added that:
We have some of the world’s best farmers - it’s fantastic to see their hard
work and expertise rewarded with a bumper harvest of crops that will be
heading to our flour mills and distillers to produce some of our favour-
ite foods, from bread and beer to breakfast cereals. It’s a fitting celebra-
tion of the work done over the last year by those in the food and farming
industry - worth over £100 billion a year… From using GPS to increase
planting precision, to introducing new water-efficient crop varieties, our
innovative farmers are embracing technology to unleash their full poten-
tial. (Defra and The Rt Hon Elizabeth Truss MP 2015)
26
J. E. Addicott
During the same period of time, European farmers had taken their trac-
tors to the streets of Brussels and clashed with police riot vans in vio-
lent demonstrations over plummeting meat and milk prices (Ruddick
2015). In the UK, farmers used tractors to barricade supermarkets in
demonstrations over unfair and unsustainable milk prices in 2014
and 2015 (Weaver 2015). By the end of September 2015, feed wheat
prices had hit a devastating low of £100 per tonne, down from £200 in
2012. Feed barley prices were down to an unsustainable £90 per tonne
from £170 in 2012 (Defra 2016d). Total farm incomes were estimated
to have fallen between 2014 and 2015 by 29% (Defra 2015a). As we
shall see in local level observations, during this downturn farmers’ grain
stores were bursting at the seams with unprofitable grain. In July 2016,
Elizabeth Truss was appointed Secretary of State for Justice and suc-
ceeded by Michael Gove.
It was revealed in 2016 that global wheat supplies were running
into a surplus following four years of high yields in the global harvest,
with former Soviet countries outgrowing the United States and Canada
(AHDB 2016). To make matters worse, complications in implementing
Defra’s online application system for the Basic Farm Payment scheme
meant that area payments to many UK farmers were severely delayed
from 2015 until 2017. There were reports of farmers ‘being driven to
suicide’ as a result of the price slumps (Tasker 2015a). In autumn 2015
HRH Prince Charles’s charity, the ‘Prince’s Countryside Fund’ held a
summit with the aim of supporting family farms through the ‘farming
crisis’ in which farmers were ‘battling low commodity prices, erratic
weather and the prospect of delayed support payments’, The Farmers
Weekly reported (Tasker 2015b). If precision farming could help farm-
ers save money and generated higher incomes, such benefits would have
been greatly welcomed during such hard times.
At a national level, whilst politicians praised local farmers for
‘embracing technology’, there seemed to be very little indication that
fertiliser inputs were being noticeably or significantly reduced as a result
of farmers adopting precision farming systems. Overall, in 2015, the
UK’s ‘agri-food chain’ (farming, manufacturing, wholesaling, retailing
and catering) contributed £190 billion to GDP. During this time the
agri-food supply chain generated 70 million tonnes of CO2 emissions,
1 The Precision Farming Revolution
27
Notes
1. Soil zoning: Soil zoning is a scientific method of delineating areas
within fields to capture data about soil textures and depths, stone con-
tent and organic matter, etc. This offers a different approach to viewing
a field as an entire unit. The aim of the soil zoning process is to identify
different types of soil within different field areas (e.g. light sand, shallow
gravel, silty clay). Information is also gathered about the depth of rock,
slopes, drainage and water levels. Global Information Systems (GIS) can
also add accuracy to such geographical information. IT experts can com-
pare field scan imagery with the knowledge farmers possess about their
land, soil and crops. After Soil Brightness images have been collected
using satellite technologies, soil samples are collected and sent for pro-
cessing in laboratories. In laboratories it is possible to identify phosphate
(P), potassium (K) magnesium (Mg) and acidity or alkalinity (pH) indi-
ces in particular areas of the fields. Index levels can lead to variations in
plant health and crop variations. So the aim therefore is to manage each
soil zone in particular ways to achieve consistency in soil and plant vital-
ity across cropped areas.
Fields were divided into soil management zones to attend to spatial
and temporal variations. Farmers noticing a lack of phosphate in a field,
for example, can make management decisions to apply more phosphate
28
J. E. Addicott
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J. Bartholomew, Edin.
CHAPTER V.