BUSINESS ANALYTICS

BBA 202

BBA 202 BUSINESS ANALYTICS

 Learning Outcome

Unit CO PO KL

CO1: Demonstrate skills for computation and aggregation PO1, PO2, PO3, PO4, PO5, K2
of data using different software. PO6, PO7, PO8 and PO9

1 CO3: Acquire Knowledge about data concepts like big PO1, PO2, PO3, PO4, PO5, K2
data, data warehousing etc. PO6, PO7, PO8 and PO9

BBA 202 BUSINESS ANALYTICS

 Recapitulation

Concept of Business Analytics

Evolution of Analytics

BBA 202 BUSINESS ANALYTICS

 Content Outcome

• Data Scientists Vs Data Engineer Vs Business Data Analyst

• Roles and Responsibilities

• Business Analytics in Practice

• Career in Business Analytics

• Introduction to R

BBA 202 BUSINESS ANALYTICS

 Introduction

While all three fields data analytics, data scientists and data engineer involve working with data to

gain insights, data science often involves using data to build models that can predict future outcomes,

while data analytics tends to focus more on analyzing past data to inform decisions in the present.

BBA 202 BUSINESS ANALYTICS

Data Scientists Vs Data Engineer Vs Business Data Analyst

BBA 202 BUSINESS ANALYTICS

The data engineer is someone who develops, constructs, tests and maintains architectures, such as databases and large-scale processing systems.
The data scientist, on the other hand, is someone who cleans, massages, and organizes (big) data. Data engineers deal with raw data that
contains human, machine or instrument errors. The data might not be validated and contain suspect records; It will be unformatted and can
contain codes that are system-specific.

The data engineers will need to recommend and sometimes implement ways to improve data reliability, efficiency, and quality. To do so, they
will need to employ a variety of languages and tools to marry systems together or try to hunt down opportunities to acquire new data from other
systems so that the system-specific codes, for example, can become information in further processing by data scientists. Very closely related to
these two is the fact that data engineers will need to ensure that the architecture that is in place supports the requirements of the data scientists
and the stakeholders, the business. Lastly, to deliver the data to the data science team, the data engineering team will need to develop data set
processes for data modeling, mining, and production.

Data engineers build and maintain pipelines that transfer data between various systems. Business analysts obtain information from executives,
clients, and other stakeholders to ascertain a company's needs. They then use this knowledge to create strategies for growth.

BBA 202 BUSINESS ANALYTICS

 Roles and Responsibilities
Roles, skills and responsibilities
Business analysts are required to guarantee that their processes and analysis will result in great benefits to a company. Companies rely on business analysts to carry out
their responsibilities for their role and to use their skills effectively to create lasting results. Some of the characteristics of their roles, skills and responsibilities are:

Business analyst role

The key role a business analyst plays when conducting an analysis of a business is requirements management. The modern business environment is complex and the
business analyst’s role is to maintain requirements through constant change by using innovation to do so.

This means their role is to develop technical solutions to problems in a business or to further a company’s sales revenue by defining, documenting and analyzing
requirements. When they use their role to manage requirements during a project, they begin to help fulfill business needs.

Business analyst skills

The key skills business analysts need are:
Technical skills: These skills include stakeholder management, data modeling and knowledge of IT.
Analytical skills: Business analysts have to analyze large amounts of data and other business processes to form ideas and fix problems.
Communication: These professionals must communicate their ideas in an expressive way that is easy for the receiver to understand.
Problem-solving: It is a business analyst’s primary responsibility to come up with solutions to an organization’s problems.
Research skills: Thorough research must be conducted about new processes and software to present results that are effective.

Business analyst responsibilities

Analyzing and evaluating the current business processes a company has and identifying areas of improvement
Researching and reviewing up-to-date business processes and new IT advancements to make systems more modern
Presenting ideas and findings in meetings
Training and coaching staff members
Creating initiatives depending on the business’s requirements and needs
Developing projects and monitoring project performance
Collaborating with users and stakeholders
Working closely with senior management, partners, clients and technicians

BBA 202 BUSINESS ANALYTICS

 Business Analytics in Practice

Data analytics is the science of analyzing raw data to make conclusions about that information.

Data analytics help a business optimize its performance, perform more efficiently, maximize profit, or make
more strategically-guided decisions.

The techniques and processes of data analytics have been automated into mechanical processes and
algorithms that work over raw data for human consumption.

Various approaches to data analytics include looking at what happened (descriptive analytics), why something
happened (diagnostic analytics), what is going to happen (predictive analytics), or what should be done next
(prescriptive analytics).

Data analytics relies on a variety of software tools ranging from spreadsheets, data visualization, and
reporting tools, data mining programs, or open-source languages for the greatest data manipulation.

BBA 202 BUSINESS ANALYTICS

BBA 202 BUSINESS ANALYTICS
 Introduction to R
What is R?

R is a popular programming language used for statistical computing and graphical presentation.
Its most common use is to analyze and visualize data.

Why Use R?

It is a great resource for data analysis, data visualization, data science and machine learning
It provides many statistical techniques (such as statistical tests, classification, clustering and data
reduction)
It is easy to draw graphs in R, like pie charts, histograms, box plot, scatter plot, etc
It works on different platforms (Windows, Mac, Linux)
It is open-source and free
It has a large community support
It has many packages (libraries of functions) that can be used to solve different problems
BBA 202 BUSINESS ANALYTICS
How to Install R

To install R, go to https://cloud.r-project.org/ and download the latest version of R for Windows,

Mac or Linux.
When you have downloaded and installed R, you can run R on your computer.

BBA 202 BUSINESS ANALYTICS

 CONCLUSION
• While both fields involve working with data to gain insights,

❖ data science often involves using data to build models that can predict future outcomes, while
❖ data analytics tends to focus more on analyzing past data to inform decisions in the present.

• Some of the advantages of R over other tools for data visualization include:

❖ R offers a broad collection of visualization libraries in addition to extensive online guidance

on their usage.
❖ R also offers data visualization in the form of 3D models and multipanel charts

BBA 202 BUSINESS ANALYTICS

 REFERENCES
https://www.techtarget.com/searchbusinessanalytics/definition/business-
analytics-BA

https://www.managementstudyguide.com/business-analytics.htm

https://www.upgrad.com/blog/scope-of-business-analytics-in-india/

BBA 202 BUSINESS ANALYTICS

Thank you

BBA 202 BUSINESS ANALYTICS