NORTH SOUTH UNIVERSITY

DEPARTMENT OF MANAGEMENT

COURSE CODE: MGT489

SECTION: 12

SUBMITTED TO:
Bobby Hajjaj
Senior Lecturer
North South University

SUBMITTED BY:

NAME ID

Shafayet Islam 1811967630

Kaif Shiam 1931824630

Farah Sufia Nawshi 2012494030

Redoun Hossain Riyad 2022033630

Swity Ahmed 2112221630

Strategic Vision
What they do:- Globally produce automobiles like cars, trucks, vans, commercial utility vehicles,
and defense vehicles.

Long-Term Goal:- Invent and anticipate future needs for the benefit of transporters, probably
envisions a strategic future where they diversify their revenue streams and strengthen their global
presence

Values:- Tata Motor intends to provide Bangladesh with a more convenient and effective
standard of life.

Integrity
Being fair, honest, transparent, and ethical in our conduct; everything we do must stand the test
of public scrutiny.

Responsibility
Integrating environmental and social principles in our businesses ensures that what comes from
the people goes back to the people many times over.

Excellence
Being passionate about achieving the highest standards of quality, always promoting
meritocracy.

Pioneering
Being bold and agile, courageously taking on challenges, using deep customer insight to develop
innovative solutions.

Unity
Investing in our people and partners, enable continuous learning, and build caring and
collaborative relationships based on trust and mutual respect.
Tata Motors aims to expand its global footprint by establishing large-scale direct operations in
Bangladesh. To tap into emerging markets and innovate in their product lineup to regain
momentum by involving a resilient market approach, leveraging technological advancements,
and possibly revisiting pricing and sales strategies to stay competitive to meet ambitious 2025
goals.The company envisions becoming one of the 25 most admired global brands and among
the most valuable companies worldwide. In the context of Bangladesh, Tata Motors aims to
contribute to the country's automotive industry, economy, and overall development while
providing high-quality vehicles and services.

2. SBU Goals:

Market Penetration and Expansion Mastery:

Establish a strong market presence in Bangladesh by introducing a diverse range of Tata Motors'
vehicles, including commercial and passenger vehicles.
Increase market share through strategic partnerships, marketing campaigns, and extensive
dealership networks.

Local Manufacturing and Assembly:

Investigate the feasibility of local manufacturing and assembly plants in Bangladesh to reduce
production costs, contribute to the local economy, and adhere to regulatory requirements.

Sustainable Operations Excellence:

Prioritizing sustainability, an SBU might set goals for reducing carbon footprint and enhancing
green manufacturing practices, aligning with global environmental standards.

R&D Collaboration:
Collaborate with local research and development institutions to understand market preferences,
adapt products to local needs, and promote innovation in vehicle design and technology.

Customer-Centric Approach:
Develop a customer-centric approach with a focus on after-sales services, spare parts availability,
and a responsive customer support system.

Corporate Social Responsibility (CSR):

Implement CSR initiatives in Bangladesh, such as skill development programs, environmental
sustainability projects, and community engagement, to foster a positive brand image.

Agile Sales and Pricing Mastery:

Implementing adaptive sales and pricing strategies, an SBU might aim for a certain percentage
increase in sales and revenue, responding to market dynamics and consumer preferences.

Luxury Segment Resurgence:

For the luxury segment, the goal is to reclaim a certain percentage of lost market share in China
within a defined timeframe, implementing effective marketing and pricing strategies.

TOWS FRAMEWORK
 Strength
-Diverse Products portfolio
-Global Operational Presence
-Well Established Brand Recognition
-Popular Product Models
-Ranked In Fortune’s Global 500 list
-Large customer base
-Sustainable Technologies
-Experience in Emerging Markets
-Strong Foundation for Product
Innovation.
-Established distribution networks
Opportunities S/ O
-Growing Market in ● Start the operation with diversified
product range that is specifically
Bangladesh
designed to suit the needs.
-High Demand (S1+S3+S4+O2)
-Government Support
● Introduce innovative, eco-friendly,
-Local Competition and technologically advanced
vehicles that meet Bangladeshi
-Favorable Policies for
customer's demands.
FDI (O2+S5+S7+O6)
-Rising Middle-Class
● Use the current customer base and
-Strategic Alliances distribution network to increase
brand loyalty and market
penetration along with making
profit by aligning its operations
with regional laws and policies.
(S4+S6+S8+O1+O3)
● Build an advantage in the industry
by providing a broad selection of
innovative items and collaborating
with strategic partners to
efficiently address the rising
demand. (S1+S7+O2+O7)
Threat S/T
-Foreign Competitors
● Mitigate the threat of Foreign
-Economic Uncertainty
Competitors by leveraging Brand
Weakness
-Dependence on Subsidiaries (Jaguar/Land
Rover)
-Struggled in India
-Consumer Perception
-Decline in Sales
-Problems with product quality and service
W/O
● Address Dependence on
Subsidiaries by exploring
opportunities in the Rising
Middle-Class market in
Bangladesh as there are no local
competitors as of 2015.
(W1+O4+O6)
● Overcome Struggles in India by
tapping into the Favorable Policies
for FDI and creating strategic
alliances in Bangladesh.
(W1+O5+O7)
● Improve Consumer Perception
through innovative marketing
strategies in the new market.
(W3+O7)
● Develop an extensive restructuring
plan that values raising operational
effectiveness, boosting product
quality, and launching focused
marketing initiatives to gain back
consumer confidence and drive
sales growth in the potential
Bangladeshi market.
(W3+W4+O1+O2)
W/T
● Diversify(Jaguar/Land Rover)
product line assuring good
-Cheap Public Transport
-Taxing Regulation
-Infrastructural
● Address Economic Uncertainty by
Limitations
-Unsustainable raw
material price
● Overcome Infrastructural
Key Takeaways:
Recognition and Experience in
Emerging Markets.
(T1+S2+S6)
diversifying product offerings and
focusing on cost-effective
solutions.
(T2+S1)
Limitations by adapting products
to suit local conditions
collaborating with the government
for improvements.
(T5+O6+S10)
quality(W1+W4+W5+T1)
● Launch-centered marketing
campaigns that emphasize the cars'
advanced features, dependability,
cost-effectiveness, and eco-
friendly. (W2+W3+T3)
● Emphasize improving customer
service and fostering trust by
using open communication and
engagement techniques to combat
misinformation and gain a firm
presence in the Bangladeshi
market. (W2+W5+T3)
● For long-term success and
sustainability in the new market,
local sourcing initiatives and
legislative reform advocacy are
necessary. (T4+T5+T6+W4)
● The strategy heavily emphasizes leveraging existing strengths (S1, S2, S4, S6) to
capitalize on opportunities (O1, O2, O3, O4, O6) in the Bangladeshi market.
● Diversification (S1, O2) and cost-effectiveness (S1, T2) are crucial to address both
internal weaknesses (W1, W4) and external threats (T1, T2).
● Building brand loyalty (S4, O1) and overcoming negative perception (W3, O7) require
innovative marketing strategies (W3, O7).
● Long-term success hinges on overcoming infrastructural limitations (T5) through
collaboration (O6, S10) and advocating for legislative reforms (T4, T6, W4).