UNIVERSITI TEKNOLOGI MARA CAWANGAN PERAK

KAMPUS TAPAH

FACULTY OF ACCOUNTANCY

FUNDAMENTAL OF MANAGEMENT
(MGT 162)

GROUP: A4AC1101A

Prepared by:
NAME MATRICS NUMBER
AHMAD SYAFIY DANIAL BIN AHMAD 2023801626
SAYUTIY
IRFAN HAZIM BIN AHMAD YANI 2023828266
MIMI FARISHA ILYANI BINTI MOHD FAUZI 2023464692
SYASYA SYAZWANA BINTI YUSNIZAM 2023498452

Prepared for:
MADAM HASNIDA BINTI ABDULLAH
 TABLE OF CONTENT

NO. CONTENT PAGE NO

1.0 INTRODUCTION 2
1.1- Company Background 2
1.2- Levels of Management 3
1.3- Types of Managers & skills 3

2.0 PLANNING 4
2.1- Vision & Mission 4
2.2- Types of plans 5
3.0 ORGANIZING 6
3.1-Types of departmentalization / organizational 6-8
structure
3.2-Types of organizational structure 8
A4.0 LOCUS OF DECISION MAKING 9
4.1- Program decision 9
4.2- Non-program decision 9
5.0 MOTIVATION 10
5.1- How the employees will be motivated 10-11

6.0 LEADING 11
6.1- Leadership approach by manager 11-12

7.0 CONTROLLING 12
7.1- Process of control 12-13

8.0 REFERENCES 14

9.0 APPENDICES 15

2
 ACKNOWLEDGMENT

In the name of Allah, The Most Gracious and The Most Merciful,
Praises and thank to Allah and His Messenger Prophet Muhammad ‫ ﷺ‬for showers
of blessing throughout this assignment. With His Guidance, His All-Strong and His Generous
we could complete our research successfully.

We would like to show our appreciation to our lecturer, Madam Hasnida Abdullah for
the helpful advice and guidance throughout our process in completing this assignment. With
that, we try our best to give the well-presented assignment to repay her kindness for giving
her best to ease us with this work.

In addition, we would like to take this chance to thank our beloved friends and
classmates who give their advice for us to complete it. We like to dedicate thousands of
regards to our parents who have been supporting us. With that, we earn the motivation by
them to do our assignment even when we go through the hardships throughout the work.

Not to forget our team for giving full cooperation and tolerance to each other for this
assignment. With it, we can complete this task till the end.
1.0 INTRODUCTION

1.1 COMPANY BACKGROUND

Blasta Recipe Formed in 2012 by Ahmad Syafiy Danial who is current Chief Executive
Officer (CEO). The name of this cafe is taking from Scottish language which “Blasta”
meaning is delicious or scrumptious. The reason why it is named in Scottish because Scotland
is well known the land of cakes. This business was started with capital valued RM 40,000
which from owner’s saving and loan from bank. At the beginning, we just rent a small
building and start the operation by using second hand equipment. We are located G-1,
Westpoint Home Gallery, Lebuh Bandar Utama, Bandar Utama, 47400 Petaling Jaya,
Selangor with six crew and we offer more than 10 types of cakes and service of baking shape
based on the preference of customer’s choice. Among the types of cakes sold are red velvet,
Burnt cheesecake, Tiramisu cake, Almond cake, Indulgence cake and etc. We also accept
wedding cakes, birthday cakes and for other celebration event. After a year of operation this
business started to open delivery service to nearby area and after 2 years of operation, we
managed to open our own cafe building after renting for several years. After many years our
business stick with promoting the product through brochure and social media such as TikTok
and Instagram.

Along the same way, for our company, if we want to attract customers to engage our cafe,
we should have a tagline that can attract customers and try making them want to return. The
tagline of our company is “Every slice is addictive”. Quality of our cakes always be our
priority and that’s why we only use premium ingredients in making our cakes. After years of
operation, our Indulgence cake has been the top seller in our cafe. Our building design is
more to Malaysian classic style Our big dream is to open more branches in Malaysia and be
one of the top cafes with many recognitions in future. Moreover, we also have a big dream
that one day we can open our branches throughout neighbours' country such as Brunei and
Singapore. On the other hand, we also hope that in future we can give more job opportunities.

2
1
1.2 LEVEL OF MANAGEMENT

1.3 TYPES OF MANAGERS & SKILLS

 CEO

As a top level in management CEO usual tasks, roles, and role description include interacting
with clients, political officials, and the public on behalf of the company. Leading the
implementation of the short- and long-term plan of the company. Creating and executing the
vision and purpose of the business or organisation. CEO also need to have a conceptual skill
to analyse and diagnose a situation. For example, Ahmad Syafiy need to analyse any situation
or problems that happened in company and make the right decision as a leader. This skill also
allows the manager to identify an organization’s strength and weakness, opportunities and
threats, and empower to lead the organization.

 MANAGER

Managers are individuals responsible for creating and carrying out this management process
in the company. By design, management is complex and evolves to address demands and
limitations in the internal and external contexts of the enterprise. Flexibility and adaptability
are essential to the managerial process in a competitive marketplace where the pace of
transition is exponentially growing. This method is focused on the organization's four major
functional areas which is planning, organizing, leadership, and management. Although the
chapter addresses these events individually, they actually form a closely interconnected series
of thoughts and behaviour. Human skill also needed so that they can work effectively with
one’s own work group as well as others in an organization. For example, our marketing
manager need to have great communication with people so that him/her can attract the people
3
1
to buy our products. The most important human skill is the ability to lead, motivate and
communicate effectively.

 LOWER MANAGEMENT

This lowest level of management manages work of non-managerial employees who are
directly or indirectly involved with the production or creation of the organization’s product or
services. Technical expertise is important, for example the bakeries need to have great
technical skill in making cakes so that the company can produce quality cakes. Technical
skill from them is the ability to utilize job-specific knowledge of tools, techniques and
procedures that are specific to a particular field. This skill initially acquires through formal
education, then develop it further through training and job experience.

2.0 PLANNING

2.1 Vision and Mission

Planning is defined as the process of outlining the activities to achieve the goals of the
organization and determining the ways to achieve the goals. Planning begins with identifying
objectives, defining strategies, and policies, and detailing the plan to achieve them.

VISION
Definition of vision statement is the outlines what a corporation hopes to accomplish in the
long run, usually five to ten years, but occasionally even longer. Vision statement of Blasta
Recipe is to be a recognized brand in the local area and be number one place people choose to
fill their dessert cravings. Dessert café always have a higher demand from customers. The
café is appearing to be focused on tastes and the quality of coming up with something unique
but also widely accepted at the same time. Not only that, but the café also appears in serve
others menu to attract customers who do not really like cakes such as coffee.

MISSION
The mission statement definition is identifying a company's line of business, as well as
why it exists and what purpose it serves. Blasta Recipe mission is “Blasta Recipe strives to
serve an original dessert to customers with passion and be number one dessert in the local
area.” The statement is based on our limitless ability to supply the greatest products for
customers to enhance our performance. Dessert can change customers day to be more
brighten. It will make people become happier to continue their day. The Blasta Recipe are
stand to our mission to keep produce the higher quality product to ensure priorities of
customers.

4
1
2.2 TYPES OF PLANS

 OPERATIONAL PLANS
Operational planning focuses on determining the day-to-day activities that are necessary to
achieve the long-term goals of the organization. Operational plan has two types which is
standing plans and single-use plans.

1) Standing plan

Policy
Our company has attendance policy that is strictly set to build workers' performance. For
instance, employees are expected to be present for work every day except on the day off and
special holiday. Any absence from work not approved by supervisor is considered unexcused
and can take as disciplinary action. Other than attendance policy, our company also takes big
responsibilities to employees' safety. For example, all employees need to wear safety uniform
before starting to work. Employees must not present to work with any sign of sickness until
fully recovery. Furthermore, employees must take safety and health program for more
exposure about security to work.

2) Single use plan

Projects
Blasta Recipe opens a new factory, they need to calculate the cost and hire a proper architect
to ensure smooth progress. Architecture is the main factor in ensuring that construction goes
smoothly. Numbers of workmen and vehicle also need to take an action to cooperate with.

Budget
The gross budget has been used to opening the factory including water, electricity bill,
machines, vehicle and architecture is RM 900,000. For the salaries and utilities that worth at
RM 50,000

5
1
3.0 ORGANIZATION
3.1 TYPES OF DEPARTMENTALIZATION
ORGANIZATION STRUCTURE OF BLASTA RECIPE

CEO
Ahmad Syafiy
Danial

Financial Operational Marketing

Manager Manager Manager
Irfan Hazim Mimi Farisha Syasya Syazwana

Customer Service Bakeries

Millah Rahim

SPAN OF CONTROL IN BLASTA RECIPE

- Span of control in this company is Narrow Span (Tall Structure). It involves a
hierarchical organizational structure. A small number of subordinates report to a
single manager.
- Span of control for each departmentalization, as follows;
CHIEF EXECUTIVE OFFICER (CEO)
 The (CEO) is the highest-ranking executive in a company. Its responsibilities
including making the major decision for the company and managing overall
operations and resources of the company.
 Ahmad Syafiy is responsible in high-level strategic decisions to ensure the growth of
Blasta Recipe. He may work on strategy and organization.
DETAILS INFORMATION
NAME AHMAD SYAFIY DANIAL BIN AHMAD
SAYUTIY
AGE 33 YEARS OLD (7 JULY 1990)
PHONE NUMBER 019-5716255
ADDRESS NO. 10 JALAN 4/7 SEKSYEN 4,
BANDAR BARU BANGI
43650 SELANGOR
ACADEMIC QUALIFICATION MASTER IN ACCOUNTING
SKILLS AUDITING AND MANAGEMENT
SKILLS
EXPERIENCE 5 YEARS EXPERIENCE IN AUDIT FIRM

6
1
MANAGERS
 FINANCIAL MANAGER
- Financial managers perform data analyst and advise senior managers on
maximizing the profit of the company.
- Irfan Hazim is responsible to control the cash flow of the business for the sake of
the financial health of Blasta Recipe. His roles also including in analysing the
financial statement for the profit or loss of the company and prepare the financial
statement.

DETAILS INFORMATION
NAME IRFAN HAZIM BIN AHMAD YANI
AGE 25 YEARS OLD (4 JANUARY 1998)
PHONE NUMBER 010-2186592
ADDRESS NO. 37, JALAN BU 11/14 BANDAR
UTAMA
47400 PETALING JAYA, SELANGOR
ACADEMIC QUALIFICATION DEGREE IN ACCOUNTING
EXPERIENCE 3 YEARS EXPERIENCE FINANCIAL
ANALYST

 OPERATIONAL MANAGER
- Operational Managers are responsible to manage all activities involved in
producing the goods or services of the business.
- Mimi is responsible to manage the process of producing the cakes from Blasta
Recipe to customer. She will hire some workers to help the business on producing
the products, Millah as Customer Service & Rahim as Bakeries for Blasta Recipe.

DETAILS INFORMATION
NAME MIMI FARISHA ILYANI BINTI MOHD
FAUZI
AGE 29 YEARS OLD (18 FEBRUARY1994)
PHONE NUMBER 018-9183415
ADDRESS NO. 23 LORONG TANJUNG 10,
AMPANG JAYA 53100 SELANGOR
ACADEMIC QUALIFICATION DEGREE IN MANAGEMENT STUDIES
EXPERIENCE 6 YEARS EXPERIENCE AS AREA
MANAGER IN PIZZA HUT

7
1
  MARKETING MANAGER
- Marketing Managers organize and manage marketing campaigns to raise
awareness among the consumers or customers to generate the demand of the
products and services.
- Syasya is responsible on planning and making the strategy of marketing for Blasta
Recipe to attract the customer. By promoting the cakes on social media, it has
increased the demand of the cakes.
DETAILS INFORMATION
NAME SYASYA SYAZWANA BINTI YUSNIZAM
AGE 23 YEARS OLD (23 MAY 2000)
PHONE NUMBER 018-2864605
ADDRESS NO. 1 LINGKARAN ECO MAJESTIC,
43500 SEMENYIH, SELANGOR
ACADEMIC QUALIFICATION DEGREE IN MARKETING
EXPERIENCE 3 YEARS EXPERIENCE IN DIGITAL
MARKETING SPECIALIST

3.2 TYPES OF ORGANIZATIONAL STRUCTURE

PRODUCT STRUCTURE

CEO

CAKES

General Manager General Manager

General Manager
- Cakes - Cakes Supply Chain
-Cakes Marketing
Manufacturing Management

8
1
4.0 LOCUS OF DECISION MAKING

Decision making is a process through which managers identify and resolve

problems and capitalize on opportunities. It is the steps that are taken by the
managers which they determine the best options to solve the specific problems.
By making a good decision, it can guarantee the success of a company. They are
two types of decision making which is Programmed and Non-Programmed.

4.1 PROGRAMMED DECISION-MAKING

Program decision is a structured program where the decision have been made so
many times by the past managers. The managers have developed rules or
guidelines that can be applied when certain situation is expected to occur. For
Blasta Recipe, the manager must make sure the staff is obeying the rules and
regulations of the company. It is a repetitive decision that can be handled by a
routine approach. For example, the operational manager of Blasta Recipe is
responsible to make sure the employees obey the rules and regulations for the
procedure of producing the cakes. It is to implement the various food safety and
food hygienic procedures to obtain an assurance of good and consumable quality
of food products.

4.2 NON-PROGRAMMED DECISION MAKING

Non-program decision is unstructured and requires higher level management

whereas dealing with a unique, unusual and exceptional problem. Non-routine
decision making that occurs in response to unusual or unpredictable opportunities
and threats. For example, Blasta Recipe has suffered from loss because of the
Covid-19 pandemic. The Government of Malaysia enforced a Movement Control
Order starting on March 18, 2020, to break the chain of Covid-19. Due to the
pandemic scenarios, it has affected many industrial activities including Food &
Beverages (F&B) sector which it makes some company shut down their business.
As for Blasta Recipe, we continue our business during pandemic by online
business. We sell our cakes through our official apps, Foodpanda and Grab. It is to
help customers to deliver their cakes during the pandemic since the government
command the people to stay at home. With that we could guarantee Blasta Recipe
performance during the pandemic and achieve our business goals.

9
1
5.0 MOTIVATION

5.1 HOW THE EMPLOYEES WILL BE MOTIVATED

Blasta Recipe used the theory of Maslow Hierarchy of Needs in order to motivate
our employee. This theory believes that all individuals have their own needs and
want to satisfy it. It contains 5 fundamental needs, which are physiological,
security, affiliation, esteem and self-actualization. In order to achieve the best
level of production, we use this theory to influence the behaviour of our
employee.

Physiological Needs:

 In Blasta Recipe, we provide a cafeteria for our employee to enjoy their

breakfast or lunch without the need to eat outside. The employee also can have
some snack at the cafeteria for free. Other than that, we also gave a rest time to
all our employee for breakfast or lunch and for our Muslim employee, they
will get a time to do their prayer.

Security Needs:

 Blasta Recipe also provided benefit for our employee to enjoy such as EPF,
SOCSO, annual leaves, annual bonus based on performance and the
opportunity to improve their skills level. The new employee will be
undergoing a training program to obtain Malaysian Skill Certificate that been
recognize by the Department of Skills Development.

Affiliation Needs:

 Blasta Recipe will sometimes arrange an event for the employee so that the
relationship between different department and staff can be strengthen. This is a

10
1
 great way to create a positive working environment and also our way to
appreciate the employee for their hard work in keeping the company
operating.

Esteem needs:

 In order to ensure the best performance and productivity, we establish a

performance rewards system, where we will maintain our employee that
dedicate themselves to show the best result in term of attitudes and behaviour.

Self-Actualization:

 Blasta Recipe will always welcome a unique skill. Our manager will prioritize
the involvement of the employee in performing special task that can't be done
by leverage employee. Therefore, Blasta Recipe have created an initiative,
where we allow our employee with unique skill to lead and take senior roles.

6.0 LEADING

6.1 LEADERSHIP APPROACH BY MANAGER

Blasta Recipe used the managerial grid as the leadership theory. This theory
combines “concern for people” with “concern for production”. The style of
leadership in Blasta Recipe is more to the Organisation Man Management (5,5).
This style of leadership prioritizes the concern for people and production.

`Open Communication

- Leaders in Blasta Recipe will always make sure the involvement of employee
about the company planning and situation so that they don’t have to be concern
about losing their job. Besides that, they may have an excellent idea to share in
order to improve the production and service to the customer.

11
1
 Job position;

- The leader of Blasta Recipe will always look for people who have the potential
and professional behaviour to be hired. This is because the employee behaviour
will reflect the organization's images and effect the production.

- The leader will always look for the ideal candidate to be promoted to the
manager position if there is emptiness. This will increase the motivation of the
employee as there are possibilities of getting a promotion.

Leader involvement;

- The leader will engage in the production to ensure that the operation is going as
planned and based on the procedures. Moreover, the leader will always get
feedback from the customer, the employee and the middle-level manager to
analyse the best way to increase the efficiency and the effectiveness of the
organization.

- The leader will sometimes be involved in training and coaching a new manager
or employee. This way, it can create a stronger connection between the leader and
the employee. It also made the employee more motivated to work in the
organization as they already have a bond with the leader.

7.0 CONTROLLING

7.1 PROCESS OF CONTROL

Controlling can be defined as that function of management which helps to seek planned
results from the subordinates, managers and at all levels of an organization. The controlling
function helps in measuring the progress towards the organizational goals & brings any
deviations & indicates corrective action.

12
1
 I. FEEDFORWARD CONTROL

Feedforward controls involve identifying and preventing problems in an organization before

they occur. Feedforward controls are proactive and preventative. It is a type of control that
focuses on material, financial or human resources that act as inputs to the transformation
process. Aside from that, it is intended to guarantee that the quality of inputs is high enough
to avoid difficulties. For example, Blasta Recipe has conducted extensive examinations of the
quality of raw materials and ensured that every machine utilized is clean and useful enough to
proceed with the production of halal, hygienic, and high- quality products.

II. CONCURRENT CONTROL

The process of monitoring and adjusting ongoing activities and processes is known as
concurrent control. Such controls are not necessarily proactive, but they can prevent problems
from becoming worse. For this reason, we often describe concurrent control as real-time
control because it deals with the present. For examples, Blasta recipe provide various types of
cakes to be sold to customers. The management of Blasta Recipe will make sure every dessert
that got produce stay at the best quality and will try to fulfil any necessary things if need. Any
problem or lacking will be solved quickly by the management and the employee.

III. FEEDBACK CONTROL

Feedback control is a process that managers can use to evaluate how effectively their teams
meet the stated goals at the end of a production process. Feedback control evaluates the
team's progress by comparing the output the team was planning on producing to what was
actually produced. For example, Blasta Recipe managers are taught to train workers by
checking the production twice before it produces to make sure the quality of production in
good condition and train them to take customers feedback for Blasta Recipe production
improvement. Besides that, Blasta recipe has also prepared a feedback platform for each

13
1
customer and consumers giving their opinion not only towards the food but also towards how
the staff treated them. This will help a lot to improve the café service.

REFERENCES

Shamini,Utheragi.(2012) Pizzahut https://www.scribd.com/doc/77852883/pizza-hut- 1

The WEBstaurant StoreLLC.(2022) How to start a bakery with business plan
https://www.webstaurantstore.com/article/12/start-a-bakery-with-three-planning-
essential.html
Tanuja,(2015)ProgrammedandnonProgrammedDecision
https://www.businessmanagementideas.com/decision-making/types-of-decisions-
programmed-and-non-programmed/4831
Claudia,Khaw.(2023)Cakesoutofthebag https://vulcanpost.com/817951/secret-recipe-
founder-
history-business-strategy-plans/
Dave,Lavinsky.(2014)Bakerybusinessplanforinspiration
https://www.growthink.com/business
plan/help-center/sample-bakery-business-plan
Jennifer,Herrity(2023)Howtousemotivationinmanagementhttps://www.indeed.com/careeradvi
ce/career-development/motivation-in-management

Hasnida Binti Abdullah (2023). Fundamental of Management.

14
1
APPENDICES

15
1
16
1