EL Nacho Enterprise

“NaChoose”
“Pick me. Choose me. Love me”

A Business plan

presented to the Faculty of College of Hospitality and Tourism Management

Taguig City University

In Partial Fulfillment Of The

Requirements In

Entrepreneurship in Tourism and

Hospitality

Submitted to:

PROF. JONALD B. GAWAT

Course Professor

DECEMBER 2023
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Contents

Chapter I. Executive Summary......................................................................................................................2

Chapter II. Business Description...................................................................................................................3
Chapter III. Market Analysis..........................................................................................................................5
Chapter IV. Products and Services................................................................................................................8
Chapter V. Marketing and Sales Strategy....................................................................................................10
Chapter VI. Organization and Management............................................................................................... 11
Chapter VII. Financial Plan..........................................................................................................................13
Chapter VIII. Operations Plan..................................................................................................................... 17
Chapter IX. Risk Analysis.............................................................................................................................19
Chapter X. APPENDICES..............................................................................................................................20
 Nachoose (Pick Me, Choose Me, Love Me)

Chapter I. Executive Summary

Through the social impact that this business may have, it ensures that it will

inspire other entrepreneurs or even young and future entrepreneurs in their community.

NaChoose will also make sure that the researchers influence people's hearts to start

their own businesses without hesitation since business is indeed a risky plan.

EL Nacho Enterprise wants to gain and maintain a good image for the Nachoose

business. As a result, the researchers want to project a positive and influential image of

environmental stewardship. This business is undoubtedly not causing a problem for the

environment. The researchers will be using cardboard and foil as plating materials. The

researchers will ensure that this business will not be the primary cause of environmental

destruction and will make sure to promote the proper disposal of the packaging

container. With the good and influential image that we will pursue. The researchers

expect that through this, the small business that the researchers started will surely grow

into a big one when the time comes

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Chapter II. Business Description

Nature of the Business

The NaChoose is built to satisfy the customer and serve something unique that

customers will look for. The researcher's goal also includes: Inspiring young and future

entrepreneurs in starting small businesses and serving and accommodating all the

nacho-loving students and teachers in the Taguig City University (cafeteria) area,

allowing them to unwind and sample how delicious our product is.

The researchers product, nachos, is not an ordinary nacho that can be bought at

a food stall or anywhere else. Same as what ordinary nachos have, it has tomatoes,

cucumber, onion, and cheese sauce, but our chips have different flavors like barbeque,

sour cream, and cheese, which make it extra special to suit every customer's personal

taste. It also comes with a drink when you buy the nachos at a very affordable price.

Each staff member provides undeniably excellent service because we selected

them based on the following criteria: friendliness, good communication skills, always

smiling, and excellent management skills.

Mission

To be part of people's lives by offering foods with high quality, affordable cost and
friendly services to all of our customers.

Vision

To be the first choice of customers for affordable and delicious comfort food.

Core Values

● Quality Excellence: We are dedicated to upholding

the highest standards of quality in every aspect of our food, from
sourcing ingredients to preparation and presentation.

● Customer Satisfaction: We prioritize our customers' satisfaction by

consistently delivering delicious and nourishing food, attentive service,
and a welcoming atmosphere

● Sustainability: We are committed to environmentally

responsible practices, sourcing locally when possible, minimizing waste,
and supporting sustainable farming and fishing methods.

● Innovation: We embrace creativity and innovation in

our culinary endeavors, constantly exploring new flavors, cooking
techniques, and menu offerings to excite and satisfy our customers.

-
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Chapter III. Market Analysis

Market Research

First, the researchers will conduct a survey to gather information on what they want

and needs.Then,the researchers also conduct an interview containing questions with

regards to our product. And lastly, the researchers plan to upload a video marketing

because videos are very engaging and more efficient, this will help the researchers to

capture the interests of the viewers.

A. Demographics

STUDENTS TEACHERS AND AUTHORITIES

Demographics: Demographics:

● Age: 18 and above ● Age: 22 and above

● Gender: M/F ● Gender: M/F

● Occupation: Student Occupation: Teachers and

Personnel School

Psychograpic: Psychograpic:

● Social Class: Lower Class- Upper ● Social Class: Lower Class- Upper

Class Class
 Table 1. Demographics of the Target Market

Table 1 presents the demographics of the Target Market. It includes the Age,

Gender, Occupation, and the Social Class of the Customer.

Competitor Analysis
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Table 2. Competitor’s SWOT Analysis

Table 2 shows the SWOT Analysis of the competitors of the skin wound patch. The

strength of them is that they are already trusted by other people but because of this,

other entrepreneurs can get ideas and manipulate it for their own use. Its opportunity is

that they have the advantage to improve and enhance their product. However, it also

has its own threat. If newly developed product is much more effective and convenient

then their buyers will decrease and will use the other products.

Target Market

Nachoose will cater to students who are Mexican food lovers and those who wants

to eat a light snack with a playful artistic ambiance. Such customers differ in age,

although our location is within the school grounds.

Marketing Strategy

Social Media Marketing:

Leverage popular social media platforms such as Instagram, Facebook, and Twitter to

showcase visually appealing images of the meals, share success stories, and engage

with the audience. Run targeted ads to reach potential customers.

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Online Presence:

Establish a strong online presence through a user-friendly website and mobile app.

Optimize the website for search engines and implement a robust online ordering

system.

Packaging and Presentation:

Invest in eco-friendly and aesthetically pleasing packaging that aligns with the brand's

values.

Use attractive product displays in-store and in promotional materials to enhance the

visual appeal of the baked goods

Chapter IV. Products and Services

Product Food Price

description

Nachos with Chicken Mexican snack

shawarma toppings that is made by
nachos
chips,cucumber,
tomatoes,
onions, chicken
shawarma and
cheese sauce

Nachos with chicken Mexican snack

pastil toppings that is made by
nachos
chips,cucumber,
tomatoes,
onions, chicken
pasti and
cheese sauce

lemonade juice made with all

fresh
ingredients,
lemon, sugar,
water

Features and Benefits:

 What to expect to our product:

● Made with quality-assured-fresh ingredients.

● It was also tested and loved by our first tasters, and we even added the

recommendations they gave to improve our product.

● The makers' perseverance, dedication, and love are also present in our

very own version of nachos.

● Distinctiveness of our packaging

Product Development:
Pricing Strategy:

In the first two to three days, we'll make sure that our items are sold for a partially
below-average price compared to other Nachos brands in our area. Our prices will still
be competitive with what the industry can offer. The researchers will use competitive
pricing and will give the researchers a competitive advantage.

FACTOR NACHOOSE COFFEE SHOP RESTAURANT

PRICE LOW MODERATE HIGH

QUALITY HIGH MODERATE HIGH

FEATURES 10 8 9

SPEED MODERATE SLOW FAST

CUSTOMER PHYSICAL PHYSICAL PHYSICAL

SERVICE STORE/ ONLINE STORE STORE
ORDER

Payment Options

Nachoose has an inclusive payment policy, as we understand that various

consumers have varied preferences for different payment methods based on what

works best for them.

● Payment with cash

● Payment via GCASH

● Online banking

Product Life Cycle:

As the company expands, the entrepreneurs ensure that they will continue to

improve and innovate their product to the best of their ability.

Chapter V. Marketing and Sales Strategy

Marketing Channels:

Online Retail Store (Direct-to-Consumer):

The company operates its own e-commerce website where customers can browse and

purchase products directly. This channel allows for direct interaction with consumers

and provides the company with full control over the online shopping experience.

Social Media Marketing:

The company maintains active profiles on popular social media platforms such as

Instagram, Facebook, and Twitter. It uses these channels to share engaging content,

run targeted advertisements, and connect with its audience. Social media serves as a

platform for building brand awareness and driving traffic to the online store.

Sales Strategy:

Our sales strategy is centered around delivering a seamless and positive

customer experience through a comprehensive blend of online and offline approaches.

We are committed to maximizing sales while fostering enduring relationships with our

customers. To achieve this, our priorities include exceptional customer service, a

user-friendly purchasing process, community building, post-purchase engagement,

transparency, trust, localized marketing, and ensuring accessibility for all. By going

beyond traditional transactions and prioritizing customer satisfaction at every touchpoint,

we aim to not only drive immediate sales but also establish our brand as a trusted and

customer-centric presence, contributing to long-term loyalty and sustainable growth.

Strategies:

1. Online Presence Enhancement: Strengthen our online presence

through a user-friendly website and active social media engagement. This will provide

customers with easy access to information and a platform to interact with our brand.

2. Personalized Customer Engagement: Implement a personalized approach in

customer interactions, tailoring our communication to individual needs and preferences.

This will enhance customer satisfaction and increase the likelihood of repeat business.

3. Strategic Partnerships: Forge partnerships with complementary businesses or

influencers in our industry. Collaborative efforts can expand our reach and tap into new

customer bases.

4. Feedback Loop Implementation: Establish a feedback loop with customers to

gather insights into their satisfaction, concerns, and suggestions. This information will

be invaluable for refining our products and sales approach.

Share:

Implementing a collaborative approach, we will actively share success stories

and customer testimonials to create a positive brand image. This strategy aims to foster

trust among our audience and attract potential buyers by showcasing real-life

experiences that highlight the value and satisfaction associated with our products or

services. Through this transparent and customer-focused narrative, we seek to build

credibility and establish a connection with our target market, ultimately contributing to

increased brand trust and customer acquisition.

Marketing Budget

Social Media Marketing

Facebook and Instagram ads: ₱30,000

Content creation (photos, videos): ₱20,000

Local Events and Sponsorship

Participation in local food festivals ₱40,000

Sponsorship for a community event ₱20,000

Promotional Materials

Design and printing of flyers and coupons ₱15,000

Distribution costs ₱10,000

Online Presence Enhancement

Simple website development ₱15,000

Customer Loyalty Program

Implementation and initial discounts ₱15,000

Total Marketing Budget for Nachoose ₱120,000

Chapter VI. Organization and Management

The procedure of determining a company's purpose for being, making objectives

intended to realize that potential, and developing progressively precise tasks to achieve

those objectives.

ORGANIZATIONAL CHART

The following diagram depicts the business's organizational structure. It

comprises numerous components, such as boxes, which serve as the principal area for

writing names and functions.

Chapter VII. Financial Plan

The entrepreneurs outline the investments that must be made in this chapter,

along with their proposed financing methods. This enables the business owners to

assess the viability of their venture.

Revenue Projections

Funding Needs

PRODUCTION COST

EXPENSES COST

Rent, Electric, Water Php 7,000

Cleaning supplies Php 1,000

Kitchen supplies Php 20,000

 Raw Ingredients Php 37,758

Store equipment Php 5,000

Legal documents Php 3,000

Advertisement Php 50,000

Salaries Php 128,000

Taxes Php 102,574.2

TOTAL COST Php 251,758

TOTAL PRODUCTION: 3,100 Servings

Table 3. Production Costs

The Production Cost relates to all of the direct and indirect costs that the company

encounters when manufacturing the product. The Table 3 presents that the expenses

the Nachoose has encountered while producing Nachos costs Php 251,758
Break-even Analysis
Chapter VIII. Operations Plan

Location and Facilities:

The location of our food stall is also an advantage to our business. Our food stall in

January 1, 2024, will be found at the Taguig City University.

Supply Chain:

Supplier

A person, company, or organization that sells or supplies goods to a customer is

called a "supplier." To create our product, we will purchase the materials that we need

from a supplier (e.g. nachos, onions, etc).

Manufacturer

A manufacturer is a person or company that creates products for sale. The

employees will make the product of our business. It will be manufactured in a tidy room

that serves as a factory at our company.

Distributor

The people who sell products to the final consumer are distributors. Our product

will be distributed and delivered to the retailers once it is finished.

Retailer

The owners or managers of stores that sell goods to the general public are

known as retailers. When our retailers receive the product we produced, they will sell it

to the public in their physical stores.

Consumer

A consumer is someone who purchases products and services for personal use.

Customers will be dealt with directly by our retailers. They can voice their concerns to

the retailers about our product in order to make it better.

Production Process:
Quality Control

Every component used in the products is kept organized and fresh. Accurate

measurement of each component is necessary to guarantee consistency in the goods'

taste and appearance.

All post-assembly problems, such as ratio, portion control, and spice, are handled by

quality control. Particular care is taken to maintain flavor balance because nachos

contain a lot of tasty components.

Each month, tasters are required to consume four plates of nachos and provide

feedback on the quality, proportions, and presentation of the ingredients.

Chapter IX. Risk Analysis

Risk Assessment Risk Mitigation

Market Fluctuations The nachoose may Given the reliance

experience on specific
fluctuations due to ingredients for
changing consumer nachos, we’ll
preferences or establish strong
economic relationships with
conditions. To reliable suppliers
address this, we’ll and maintain
conduct regular sufficient stock
market analyses, levels. This
staying attuned to proactive measure
trends and adjusting mitigates the risk of
our offerings to ingredient
meet evolving shortages, ensuring
customer demands. a consistent and
uninterrupted
production process.

Competition Impact Intense competition To counter the

in the food industry potential impact of
poses a risk to changing consumer
market share. To preferences or
assess and mitigate market trends, we’ll
this, we’ll implement a
 continuously strategy of menu
monitor competitors, innovation and
differentiating our introduce seasonal
nachos through nacho variations.
quality, unique This approach
offerings, and keeps our offerings
strategic marketing. fresh and appealing,
reducing the risk of
a decline in
customer interest.

Health and Safety In the food business, Recognizing the

Concerns health and safety issues importance of food safety
can have severe in the industry, we’ll
consequences. We’ll prioritize rigorous training
conduct through risk for staff amd implement
assessments of our strict food safety protocols.
processes, implement This proactive stance not
stringent hygiene only ensures compliance
standards, and stay with regulations but also
compliant with food safety mitigates the risk of
regulations to minimize the foodborne incidents,
risk of foodborne illnesses safeguarding both
and related incidents customer health and the
reputation of our nachos
business
Chapter X. APPENDICES

The DTI is responsible for realizing the country’s goal of globally competitive and innovative
industry and services sector that contribute to inclusive growth and employment generation.

Pursuant to the Philippine Development Plan (PDP) 2017-2022, we shall endeavor to reduce
inequality and poverty by expanding economic opportunities in industry and services, and by
increasing the access particularly of micro, small and medium enterprises (MSMEs),
cooperatives and overseas Filipinos (OFs) to these opportunities.
 The Bureau of Internal Revenue is mandated by law to assess and collect all national
internal revenue taxes, fees and charges, and to enforce all forfeitures, penalties and
fines connected therewith, including the execution of judgements in all cases decided in
its favor by the Court of Tax Appeals and the ordinary courts (Sec. 2 of the National
Internal Revenue Code of 1997).
 Sanitary permits are among the requirements an establishment needs to secure to be
issued a business permit. This certification is a written assurance that an establishment
is safe and clean for guests and staff.
The clearance serves as proof of identity and residency, ensuring that the applicant is a
bona fide resident of the barangay they claim to be from. Additionally, it confirms that
the applicant has no pending legal issues which could impede their ability to secure a
passport or travel abroad.
NAME:Mikkaella M. Carsocho
AGE:20
BIRTHDAY:March 31,2003
ADDRESS: Bagumbayan Taguig City
MOTHER’S NAME: Emma Carsocho
FATHER’S NAME: Mateo Carsocho

NAME: Burton, Railey D.

AGE: 21
BIRTHDAY: Sept 22, 2002
ADDRESS: South Signal Village, Taguig
MOTHER'S NAME: Sarah D. Burton
FATHER'S NAME: Melchor A. Burton
NAME: FERRER, FRANCE IVAN Q.
AGE: 22
BIRTHDAY: NOVEMBER 27, 2001
ADDRESS: WESTERN BICUTAN TAGUIG CITY
MOTHER'S NAME: JEANNEFER Q. FERRER
FATHER'S NAME: FREDERICK S. FERRER
NAME:Gingone, Ivan Aerl V.
AGE: 21
BIRTHDAY: September 10, 2002
ADDRESS: 2695 BPTHAI 2 IBAYO TIPAS TAGUIG CITY
MOTHER'S NAME: Wannie V. Gingone
FATHER'S NAME: Ian P. Gingone

NAME: Mabalo, Jester E.

AGE: 25
BIRTHDAY: November 3. 1998
ADDRESS: Blk 18 lot 47 Ph.2 Brgy. PINAGSAMA Taguig City
MOTHER'S NAME: Lilibeth E. Mabalo
FATHER'S NAME: Jesus A. Mabalo

NAME: Quilino, Cristina

AGE: 22
BIRTHDAY: September 15, 2001
ADDRESS: Blk 34 lot 9 Sunflower Street Brgy. Central Bicutan Taguig City
MOTHER'S NAME: Eileen Q. Marquez
FATHER'S NAME: Julius A. Marquez

NAME: ANGEL FAITH B. TADONG

AGE: 21
BIRTHDAY: JULY 28, 2002
ADDRESS: CENTRAL BICUTAN, TAGUIG CITY
MOTHER'S NAME: ELEANOR TADONG
FATHER'S NAME: ALDY TADONG

NAME: Ulam, Henry III B.

AGE: 22
BIRTHDAY: January 3,2001
ADDRESS: Central Bicutan Taguig City
MOTHER'S NAME: Ulam, Jovelyn
FATHER'S NAME: Ulam, Henry Jr. B.

NAME: John Marco D. Perez

AGE: 23
BIRTHDAY: September 10, 2000
ADDRESS: 13 Lanzones St. Brgy. Katuparan Taguig City
MOTHER'S NAME: Fe Duran
FATHER'S NAME: Jimmy Perez
NAME: Burton, Railey D.
AGE: 21
BIRTHDAY: Sept 22, 2002
ADDRESS: South Signal Village, Taguig
MOTHER'S NAME: Sarah D. Burton
FATHER'S NAME: Melchor A. Burton