Sales PromotionMethods SALE

Sales Promotion is the marketing actions provoke customer

'buying and dealer efficiencies.

Strategies companies use to boost sales, increase de and,

attract new customers, or retain existing customers.
 Consumer Sales Promotion
Methods
• Consumer sales promotion methods are strategies
used by businesses to entice end consumers to
purchase a product or service. These promotions
aim to create interest, boost sales, and encourage
customer loyalty.
 Coupons: Coupons offer discounts on a product or
and can be distributed In various ways, such as through
newspapers, online, or direct mall. e.g. A grocery store sends
out coupons for Rs.200 off a customer's next purchase of Rs.
3000 or more.
' Rebates: Rebates Involve offering a partlal refund to
0) customers after they make a purchase, usually requiring them@
to submit proof of purchase and a claim. e.g. An electronics
retailer offers e Rs.500 mall-ln rebate on a laptop purchase.
' Sempllng: Provldlng free samples of a product allows
customers to try It before purchasing, potentially leading to
sales. e.g. A snack company sets up a booth at a food festival
to give out samples of a new flavor.
• Gift with Purchase: Offering a free gift when a customer
purchases a specif product or reaches a certain spending
threshold. .eg.A cosmetics store offers a free makeup brush
set with the purchase of a certain brand of skincare products.
• Loyalty Programs: Programs that reward customers for
repeat purchases by offering points, discounts, or free
products. e.g. A coffee shop has a loyalty card that gives@
customers a free drink after they buy ten drinks.
 Trade Sales Promotion Methods.
• Trade Allowances: Manufacturers provide discounts to
retailers or distributors on bulk orders to encourage large
purchase.ex A manufacturerof packaged snacks offers a
10% trade allowance to distributors for purchasing products
in large quantities.
• Volume Discounts: Offering reduced prices for bulk orders
can incentivize trade partners to buy in larger quantities.Ex.
A soft drink company provides volume discounts to retailers
who buy more than 100 cases of beverages.
I Trade Shows and Exhibitions: Participating in trade shows
allows manufacturers to showcase products directly to
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• Dealer listing: A strategywherea manufactureror brandlistse
the authorized dealers or retailers for their products to help
customers find nearby stores.
• Product Training: Providing training sessions to trade
partners on how to sell and promote products effectively can
increase sales and improverelationships.Ex. A
pharmaceutical company conducts workshops for pharmacy@
staff on the benefits and usage of its new medicin