Consumers are now faced with an increasing number of advertisements from

competing companies.

⮚ How are consumers affected by advertisements? (problems?)

⮚ How can the government help protect consumers? (solutions?)

Opening
In the light of fiercer competition among companies, consumers today are
bombarded with a barrage of advertisements from businesses trying to promote
their products to the general public. In this essay, I will demonstrate how excessive
exposure to advertising may trigger impulse buying before suggesting some of the
ways in which governments can mitigate the detrimental impacts of advertising.
Body 1 (Problems)

● TOPIC SENTENCE: The harm that advertisements may cause is definite.

● MAIN IDEA + EXPLAIN: The allure of the vivid graphics often found in

adverts may encourage customers to purchase the products being promoted,

even when they have no real need for them.

● EXPLAIN FURTHER: This is reinforced by celebrity endorsements, which

can have a dramatic influence on people wanting to imitate their idols.

As a consequence, people who watch too many advertisements may purchase
items that do not live up to their expectations, resulting in a waste of money.

● EXAMPLE: The iPhone covers being sold in Vietnam perfectly exemplify this

situation. Their adverts, which feature prominent pop stars, are positioned on
the side panels of most websites in Vietnam. People who visit these pages often
cannot resist the urge to replace their phone covers with the latest models and
waste money on a product that is of little value to them.
Body 2 (Solutions)
 ● TOPIC SENTENCE: In order to help consumers to make more informed

purchasing decisions, governments can adopt some of the following

solutions.

● IDEA 1: First and foremost, they need to exercise censorship on all

advertisements.

● EXPLAIN: Rigorous content checks must be carried out prior to the

publishing of a commercial to ensure the description of a product accurately

reflects its actual quality.

● IDEA 2: In addition, there should be a limit on the number of platforms on

which a company is permitted to market their products.

● EXPLAIN: This would effectively safeguard consumers against information

overload and help them avoid making wasteful purchases.

Conclusion
In conclusion, people who view too many advertisements may be lured into
buying unnecessary items, and the proposed steps should be taken to reduce this
influence of advertising.