Golf Guru Gadgets

Executive Summary

“The LAST BALL you will have to buy”

Purdue University

Saint Sung: Founder

Andrew Lockwood: CEO

Avery Good CMO: Chief Marketing Officer

Brandon Cochran CDO: Chief Distribution Officer

Aadit Sangwan CFO: Chief Financial Officer

 Company Introduction
The golf industry is a multifaceted global market comprising equipment manufacturing, course development,
event management, and leisure services. Because of the pandemic, the interest of golfing has risen tremendously
and the new golfers tend to lose their bowls. We are Golf Sure Gadgets and our main goal is to not lose a single ball
during the golf games. We as a team invented a tag for golfing, where innovation meets dedication to enhance your
golfing experience and elevate your quality of life on the course. Our cutting-edge gadgets are meticulously crafted to
seamlessly integrate with your game, providing unparalleled precision and performance. We understand that every
swing matters, and that's why our team is dedicated to pushing the boundaries of innovation. From state-of-the-art
swing analyzers to revolutionary GPS rangefinders, Golf Guru Gadgets is committed to shaping the future of golf
technology. Elevate your game, embrace innovation, and experience a new standard of excellence with Golf Guru
Gadgets – where the joy of golf meets the power of Micro NFC technology
Technology background
The Micro RFID technology involves the integration of Near Field Communication capabilities into smaller
devices or applications, emphasizing miniaturization for space-constrained scenarios. This implementation often
features compact integrated circuits with essential components, including memory, a microcontroller, and
radio-frequency elements. We were able to create a micro size RFID tag that can fit inside of one dimple, where the
future customers can locate the balls with the smartphones via app. The technology prioritizes low power
consumption, crucial for devices with limited energy resources, and maintains adherence to RFID Forum standards
for seamless interoperability with other RFID-enabled devices. Its emphasis on miniaturization, low power
consumption, and security features makes it a key enabler for seamless and secure communication in space-limited
environments. Our team developed a signal transmitter inside of the chip to transmit the location information upwards
of 1 mile. Its emphasis on miniaturization, low power consumption, and security features makes these golf tags
seamless and better experience in every golf course.
Financial Information
The initial costs for GolfGuru Gadget include $200 for RFID stickers and a substantial $40,000 for
app/software development. Additional investments amount to $15,000 for patent costs and $149 annually for App
Store fees. These costs set the foundation for a robust technology infrastructure, ensuring a smooth launch. We also
expect to invest $10,000 annually in marketing and $5,000 in product maintenance.
Projected Income Statement
The business forecasts significant growth over three years, with unit volumes reaching 100,000, 200,000,
and 250,000 units in years 1, 2, and 3, respectively. Priced at $0.49 per RFID sticker, the business anticipates a
steady increase in revenue. This projection provides a clear roadmap for the business's financial performance and
scalability. We also plan to sell the stickers in packs of 50 at a total price of $24.50.
Marketing Strategy
To put GolfGuru Gadget into the competitive golfing market, a comprehensive marketing strategy is
essential. The primary goals include escalating brand recognition, inducing traffic, creating a community of
enthusiasts, encouraging repeat business, and boosting product sales.
Target Audience and Platforms
The target audience spans golfers of all skill levels and ages, as well as instructors, clubs, and event organizers. A
multi-platform approach is adopted, utilizing Instagram, Twitter, Facebook, LinkedIn, and YouTube. Each platform
serves a unique purpose, from visual content sharing on Instagram to real-time engagement on Twitter and
professional networking on LinkedIn
Expected profit
The projected revenue for GolfGuru Gadget demonstrates a steady growth trajectory over the three-year period. In
Year 1, with an expected sale of 100,000 units priced at $0.49 per sticker, we expect to net $49,000 in sales. The cost
of goods sold in our first year will account for all base costs and annual costs, adding up to $67,149, resulting in a net
loss of $18,149. This should be mitigated by the profits of our second year, hoping to sell 200,000 units netting
$98,000 in sales. The costs of goods will only total $19,099, covering the net loss of the first year giving us a total net
income of $60,752. We expect to grow again in our third year, selling 250,000 units netting $122,500 in sales with the
same cost of goods sold in our second year, having a net income of $103,401 in our third year.
Competitive Analysis
The threat of potential new entrants will be low, Power of suppliers is high, Power of buyers will be very low, Threat of
substitute product is also very low.