No.

1 Media-Commerce company, leading digital shift & global expansion

- Business Divisions -

MEDIA COMMERCE PICTURES MUSIC

MPP M/S 30% Home Shopping M/S 24% #1 Film distributor #1 Music Station

• No. 1 MPP in paying TV (14 ch.) • No. 1 Home Shopping Player • Domestic B.O. M/S 32% • No. 1 Korean Music Station

• Advertisement Solution • Private Brands • Global investment/distribution • In-house Artists incubation

: TV ∙ Digital-based Media Mix
• Leader of Online Commerce • In-house film production • Music Sub-labels
• Digital Content Production
• Live Commerce Studio • Musical Business • Concerts Business
• In-house OTT

2
Sales-mix (2022) Snapshot (as of Feb 2023)

9.8% Outstanding Shares 21,929,154 shrs

7.5%
Media Market Cap. 2,546 mn USD
Commerce
54.4%
Pictures
Shareholders' Equity 4,355 mn USD
28.3%
Music
P/B 0.58 x

Foreign Investment Limit 49.0 %

*KRW/USD = 1,000

Shareholders’ stake Price information

(‘000 KRW)

250
CJ (001040.KS)
21.8% Jay Hyun, Lee & affiliates 200

40.1% Foreign Investor

5.5% 150
Domestic Institution
5.0% NAVER
100
10.0% Treasury stocks
2.6%
15.1%
Others 50
01.'19 07.'19 01.'20 07.'20 01.'21 07.'21 01.'22 07.'22 01.'23

3
Sales Mix (2022) Biz-Model

Media Revenue

24.4% 21.3% TV Ad.

MSO subscription TV Advertising Subscription Fee Others

10.5%
Content sales
Advertiser MSO
Others
43.9%
- TVING Subscription
CJ ENM
14 TV channels - Digital Ads
(Original/Branded Content)
(3 Premium, 11 Basic))
- Content Sales
(Overseas/Domestic)

TV Ad. : Advertisement revenue generated from 14 TV Ch.

MSO subscription : Commission for providing PGM to SO

Content sales : Domestic and overseas sales revenue of RMC Production Purchase
Drama, Comedy Content Aggregation
Others : Digital rev. and subsidiaries rev.

4
Sales Mix (2022) Biz-Model

Commerce GMV
(TV, Digital, Others)
10.1%
TV
36.3%
Digital Merchandising Brand Business

Vendor CJ ENM
Others
53.6% Apparel The A+G
Beauty Odense
Living, Food.. Others

Commission Revenue
(30 ~ 40%) (100%)

TV : Revenue from TV commerce transaction

Commerce Revenue
Digital : Sales from digital platform (Mobile, PC)

Others : Subsidiary rev., offline store rev. etc. COGS

COGS

Gross Profit

5
Sales Mix (2022) Biz-Model

Box Office Revenue

17.9%
Theater
Ancillary Movie Theater Distributor
12.0% 50% 50%
Musical
63.3% 6.8% Others Distribution Fee
5%

Main Investor
45%

Cost Recoupment
Theater : B.O. revenue of domestic distribution (Production, Marketing)

Ancillary : VOD sales of domestic released films

Musical : Revenue from musical production & investment

Production Investors
Others : Overseas rev., subsidiary rev. etc. 40% 60%

6
Sales Mix (2022) Biz-Model

Music Revenue

25.9%
Records/Digital
Music
Distribution Concert Artist
Others Mgmt
(B2B/B2C)
74.1%

General Revenue Scheme

B2B B2C
Copyright (65%) Platform (35%)

Records/Digital : Records & albums sales incl. in-house artists Production Distribution $

39.2% 9.8%
Others : Domestic and overseas concert∙sub-label rev.
Artist Composer $
6% 10% Users
…

7
8
 Media Commerce Pictures Music

Studio Merchandising Studio Sub-labels+more

Production
Drama Variety PB Sub-labels Convention
Co-production w.
Overseas Studio
Commission Brands & More & More

Content Content Content Content Content

IP Drama Variety Show Movie : Original + IP Remake Concert
TV Live Commerce
Animation MCN Musical : Original + Licensed Convention & Festival
T-Commerce
Short clip from RMC Web-drama MD
Branded content Albums & Digital Records
Digital original / spin-offs Mobile Live In-house Artists
Commerce short-form video Commerce

Total Marketing Solution Launch New IP

Total Solution Viewership & Consumption Advertiser’s Demand Analysis Strengthen Trend Analysis
Data Analysis Effective Evaluation Capture the Demand of Viewers and Listeners

Targeted Ad production across Fortify cross—utilization of IP & Artists between divisions

Direct Selling and Offering
Platform and Content Extend Lifecycle of IP both in domestic and overseas

DMP Extend Utilization

Distribution Distribution Distribution Distribution
Distribution Channel Channel Channel Channel
TV & Digital Platform Offline Platform : Theatre Streaming Platform
14 TV Channels & More

Digital Platform Offline Platform Concert + Convention Platform

Digital Platform : OTT and IPTV

Partner
Customer
Advertiser & Viewer Vendor & Consumer Producer & Moviegoer Producer & Audience
9
9
 Extension of production value chain to grow stronger

Media Music Pictures

• Has top drama writers and producers
• With content power, sells products to
other channels as well as abroad
Extend Production Value Chain
• Expand and secure in-house artists • Involves in overall project management,
and IPs through sub-labels training talent and many others
• Maximize synergies with Media’s • Strengthen presence in overseas
music-oriented TV shows markets with local content

Media Studio Music Label Film Studio

Drama Studio LAPONE Film Studio

Drama Studio WAKEONE Film Studio

Drama Studio Belift Lab Film Studio

Variety Show Studio AOMG Film Studio

CJ Ent.
Digital Marketing H1GHR Music Records Turkey subsidiary
Turkey Film

10
 Own 14 TV Channels including 11 Basic and 3 Premium Channels
General Entertainment Lifestyle Entertainment Movie Entertainment

Movie, Drama
Representative Channel Life Story Content Air Drama & Movie of well-
General Entertainment Ch. Air Drama & Variety Shows made genres
for Drama & Variety Shows targeting elderly generation
of All Genre Movie Curation
No.1 Movie Theme,
Infotainment Content Sports Content Curation Ch.
Air Drama & Infotainment Broadcast Worldwide
Shows Sports Events Korean Movie
Movie curation Ch. for
Millennial Gen. Korean movies
Air Variety Shows targeting Chinese Content Premium Movie
younger generation Air Variety of imported Catch on 1 & 2 are
Chinese Content (Drama) Premium Movie Channels
UHD 4K Content
Offer Premium UHD version
of Ready Made Content
Kids Entertainment

Music Entertainment
Animation, Kids
The first animation-only Ch.
Music Content In Korea and air both
Variety Shows specialized licensed and in-house IP
for Music Genre

: Premium Channel (Channel subscription needed)

11
 Platform Content Partner Business Model

Ad.

TV RMC Advertiser MSO Subscription VOD

TV
Ready Made Content

+
MIM Ad.
RMC PIP
Mobile Advertiser Portal
Short form Mash-up
Digital Online MCN
Aggregation Archiving OTT

…
Mobile TV(total video) Content Revenue Sharing

TVING Original • Original series, variety shows, Movie, Sports

Original Content Branded Content • Branded content, collaboration with creators

 Subscription
Digital Digital Original • Digital original web drama, web variety shows  Digital Ad.
Content
 Content Sales
Digital Clip • Short clips utilizing ready-made content
Ready Made
Content
Mash-up Content • Spin-off based on ready-made content

12

Acquired Mezzo Media
Korea’s Major Digital Media Rep.
Optimized tool for digital marketing on online,
mobile, and social media
Built Media Player Vingo
Full HD and Dolby 5.1.
Compatible with Mobile, PC, TV, etc.
DB
Built Own Solution(CMS)
Digitizing, Archiving of contents.
DB Library of video contents based on user
feed and traffic analysis
YouTube MCN Partnership
Continue expanding official channels
of media, music, etc.
Competitiveness through increase in
subscribers and traffic
2012 ... 2014
Dive deep into digital transformation
Opened Digital Studio
Digital Exclusive Studio for creator groups of
individuals, experts, CPs, etc. Production
facility optimized for creating contents for
online, mobile, and social media
Expand Creator Group
Extend specialties in various contents including
music, beauty, game, lifestyle, etc.
Korea’s largest content production
partnership
Expand to PIP, OTT Platform
Expansion into PIP platform and in-house OTT
Strategic diversification of
Digital ad. revenue stream
Extend DIA network
Introduce DIA TV channel.
Expand eco-system for creators and
diversify partnerships
2016
2018 2021
Enhance data solution Continue strong growth in Digital Revenue
Use strong data analytics to gain insights into Accelerate digital Ads revenue with
audience. Utilize strengthened big data superior traffic thanks to our high-end content
analytics capability to offer advertisers data-
driven marketing solutions
Strengthen Digital business and Media mix
Maximize synergies from
Expand to V-Commerce Platform traditional TV ads and Digital Ads
As an effort to diversify sales channel and to
boost both younger generation and
overseas traffic, DADA Studio was launched.
DADA Studio offers numerous product Renewal of in-house OTT
introductory clips in overseas and home. Enhance User Interface.
Expanding quality contents provided on platform
Compelling digital contents
drama, comedy, and reality shows.
Various mix of DOCs
2018 2023E
13
 Rolling-out Localization Through the Best Experience
Movie, Global Projects
In 2013, expanded co-production films for
the overseas market.
Box-office hits <A Wedding Invitation> in
China, <Snowpiercer> in Global, etc.
Vietnam Cultural Relations
Over 10 years experience in Vietnam.
Drama <Muingogai> has a record of 35%
viewership rating. Expanded social network and
whole body business in Media & Entertainment
Pop Convention, MAMA
In 2010, renewed <MAMA>, it had 10 years
of history since 2000. Now representing
K-pop cultures in Asia, followed by
<K-CON> in various regions.
2004 ...
Expand Global Exposure & Network
Expand overseas network based on growth globally
Global Culture Leader of Cultural Trend.
Establish CJ Ent Turkey
Expand Business Capabilities Film production & distribution Recorded W12.0bn
of Local Culture revenue & 31% distribution M/S in 4Q17
Expanding local co-productions.
To secure competitiveness in operating stable
culture & entertainment business with
investment/production/ distribution
Expansion into US Market
Co-production with Global Partners Co-production with local production and networks.
Expand local cultural biz. And business
Co-work with global networks and productions, opportunities.
building up know-hows and experience on Increase contents power in global market.
Export Driven, Program local content production
Format and Production
Support
Expand including co-production such as
<Grandpas over Flower> etc. and
production support satellite TV such as
<happy invitation> etc. in China
Establish JV with Major Cineplex Group
Co-productions on various genre contents
China M Academy
M Academy is a local agency & training studio.
Makes synergy with cultural relations like
as the M Studio and K-pop school
2014 2016 2018 2023E
14
 Reclaim Competitiveness through Premium-IP and Profitable Distribution Platform

ENTERTAINMENT COMMERCE
To Bolster Global IP & TVING Product & Brand Competitiveness

Distribution-led Profit Growth GMV Growth with ‘One-Platform’

15
 Accelerate top-line growth New content lead the revenue growth

Revenue (bn KRW) TVING

Subscription
4,792 Content Sales
TV Ad.
3,552 Production cost

2018 2019 2020 2021 2022

2011 2013 2015 2017 2019 2021

Big jump of TVING paid subscribers Content-driven TVING subscribers

Contribution for paid subscribers
(mn)

3Y CAGR Affiliate channel

130% ~ 150% 5.x +
9%
TVING
TVING C.A. 11% Original
35%
3.x +

2.x
0.x CJ ENM content
(incl. channel, pictures) 45%
2020 2021 2022
2022E 2023E Cross-airing effect
16
 Unparalleled content competitiveness and business portfolio

Content Studio – Enriching global-oriented content with Multi Studio

Enhancing Competitiveness
in Global Business
Music Label – Strengthen business capabilities centered on artists

“Content Sales Up” “Subscribers and OTT M/S Up” “Brand Business and GMV Up”

Content TVING Commerce

Content Paying Product
Hit Ratio Subscriber Portfolio

17
 Expand World-class IP Production Worldwide Network

Strengthen IP as conjoined effort of multi studio Reinforce global distribution channel and expand network

Multi studio

N.EUR
UCAN
JPN
KOR
EMEA
APAC
World-class IP Worldwide Network
Co-planning LATAM

Co-production AUS

IP Franchise

Co-production/planning

• prjt 1 : (OTT) Period Drama • <Yumi’s Cells 2> • <LostFlowersofAliceHart> • prjt 1 : (OTT) Family Drama
Main • prjt 2 : (OTT) Drama Series • <Duty After School> • <Surfside Girls> • prjt 2 : (OTT) Crime/Action Series
• prjt 3 : (OTT) Mystery • <Alchemy of Souls> • <See 3> • prjt 3 : (OTT) Thriller
line-ups • prjt 4 : Dark Comedy/Thriller • <Little women> • <80 for Brady> • prjt 4 : Music/Comedy Movie
• prjt 5 : Horror/Thriller • <Island> • <Book Club 2> • prjt 5 : (OTT) Action/Adventure
18
 Strengthening Global Content Production by Multi-Studio

···

Motive Pictures
Production
Content Superba

···
···

Market
The Story Co. Expansion

Production Drama Queens

Core Competency

TV Series Multi-Genre Global Production OTT Platform

• Scripted Content • Movie, Animation, • Acquire Global Content • Fast Growing Subscribers
Production Drama, etc. Portfolio

• TV Oriented, OTT series • OTT, TV, Film, etc. • OTT, TV, Film, etc. • Global Expansion
(Region by Region)

19
 Single Indirect Sales ⇒ Direct Develop & Deliver Model

Current Business Model In-House Develop & Deliver

Format Sales Global IP Production & Sales

: Capped Yield regardless of the Result : Global Content Studio & Provider

<Better Late Than Never> <I Can See Your Voice>

IP Sales 2 Track Platform Business

(In-House + Partnership)
: Profit Shared w/ Local Key player : Engage in Full Usage of Retained IP

Single & Bundle sales Global ATL·BTL Production

<Snowpiercer> <Parasite>
: Global Conglomerate Led Market : Global Production Competency

Joint Investment
: Limited to simple Production

<Mr. Sunshine> <Crash Landing On You>

20
 No.1 K-Content OTT Platform

Subscriber Expansion Strategy TVING Original & Exclusive Content Line-up

2022 Paying Subscriber Growth

YoY +56.2%
Accelerate subscriber expansion
- By strengthening original and exclusive content
Enhance content library across all genres incl. drama, movie, digital
spin-offs, sports, concerts, etc. <EXchange 2> <Work Later, <NCIS> <Show Me The
- By strategic alliance with powerful partners Variety Drink Now 2> Scripted Money 11>
TVING Original Scripted Paramount+ Variety
Utilize the strengths of our partners incl. traffic and content TVING Original TVING Exclusive

Paying Subscriber Annual Targets

2023(E)
2022
2021

2mn+ 3mn+ 5mn+

∙ Beginning of TVING original ∙ Hit-ratio UP ∙ Solid subscribers

21
22
 Target to Sustain Top-line Growth and Get Media Back on Track for 2023

Revenue Operating Income Net Income

(Unit: Wbn) (Unit: Wbn) (Unit: Wbn)

18.9
1,464.0 1.6
49.6 55.6 (25.0) (86.7)
1,192.5 1,178.5 (55.6)
995.0 376.9
957.3
351.7 309.5 29.6
374.6
25.5
317.3
840.8 869.1 1,087.1
620.5 640.0 6.6

4Q21 1Q22 2Q22 3Q22 4Q22 4Q21 1Q22 2Q22 3Q22 4Q22
4Q21 1Q22 2Q22 3Q22 4Q22
Entertainment Commerce

[4Q22] Revenue W1,464.0bn (YoY +47.1%), Operating Profit 6.6bn (YoY -77.7%)
· Entertainment : Revenue W1,087.1bn (YoY +75.2%), OL W27.6bn (YoY TR), weak profitability by high production cost, despite all-time high revenue
· Commerce : Revenue W376.9bn (YoY +0.6%), OP W34.2bn (YoY +16.2%), margin improved thanks to strong portfolio and seasonality effect

[FY2023] To restore Media profitability as well as to build further growth momentum for the Music
· Media : Secure profitability through TVING paid-subscriber increase and efficient cost spending Commerce : Recover profitability based on ‘One Platform’ strategy
· Pictures : Enhance B.O. line-up and concentrate on market share growth Music : Keep the growth momentum going through new artists debut and concerts expansion

23
 Drive profitability with TVING Subscriber and Cost Efficiency in 2023

(Unit: Wbn) (Unit: Wbn) Major Shows

722.8 728.7
609.9 <Under the Queen's Umbrella>
546.4 142.8 230.9
346.7 Oct. 15th ~ Dec. 4th (16 eps)
489.2 304.2 Highest rating 16.9%
141.0 270.0
120.8
177.8 346.7 223.7
223.7 270.0 304.2
89.4 <Alchemy of Souls: Light and Shadow>
66.5 69.1 68.6 67.3 89.4
67.8 Dec. 10th ~ Jan. 8th (10 eps)
155.5 132.9 164.7 131.6
125.8 Highest rating 9.7%
98.8 82.3 99.3 77.4 80.8
(2%) 6% 4% (2%) (7%)
4Q21 1Q22 2Q22 3Q22 4Q22 4Q21 1Q22 2Q22 3Q22 4Q22 <Work Later, Drink Now 2>
Ads Subscription Content Sales Premium Ad. ORIGINAL
Content Sales Others Dec. 9th ~ Jan. 13th (12 eps)
OPM No. 1 new subscription contribution

[4Q22] Revenue W728.7bn (YoY +49.0%), Operating Loss 49.2bn (YoY CR)
·Weak TV Ad. revenue (YoY -19.1%) due to unfavorable economic condition, whereas content sales (YoY +240.2%) and TVING (YoY +50.6%) led top-line growth
·Sluggish profitability due to increase in amortization and production-related costs as a result of the content production expansion

[FY2023] Profit growth by TVING margin recovery, TV Ad. revenue pick-up and streamlined production costs
·Push to boost TVING paid-subscribers, restore TV Ad. revenue by seasonal solution and anchor IP, and accelerate Digital Ad. growth by sophisticated data solution
·Focus on profit recovery by content hit-ratio improvement, co-airing extension, and efficient production cost per episode

24
 Margin Turnaround with GMV increase and competitive product in 2023

[ Revenue ] (Unit: Wbn) [ GMV ] (Unit: Wbn) Hit Brand & Live Program

374.6 351.7 376.9 949.6 911.1 920.2 933.5 <odense>

317.3 849.7
42.3 309.5 43.3 25.1 20.6 18.3 20.7
32.7 17.9
29.7 30.7
528.8 502.7 508.6 519.4 <Brooks Brothers>
188.7 190.3 201.1 463.0
171.2 163.9
<A+G Show>
143.6 395.7 387.9 393.3 Hit Brand: the A+G
116.4 128.7 114.9 368.8 393.4
132.5

8% 4% 6% 2% 9%
4Q21 1Q22 2Q22 3Q22 4Q22 4Q21 1Q22 2Q22 3Q22 4Q22 <Catch on Brian’s Lifestyle>
TV Digital Others OPM Hit Brand: Jakomo, Blanc101
TV Digital Others

[4Q22] Revenue W376.9bn (YoY +0.6%), Operating Profit W34.2bn (YoY +16.2%)
· GMV and margin improved by meeting high-demand with new F/W line and implementing strategic programming on TV and Live commerce
· Managed product portfolio with high-margin categories (beauty ∙ supplements) and streamlined structure

[FY2023] To recover profitability with ‘One Platform’ strategy and enhance product portfolio competitiveness
· Maximize GMV driven by realizing synergy of each platform such as TV channel and mobile, attracting key brands utilizing optimized marketing solutions
· Improve margin focusing on brand power by expanding distribution channel of private brands incl. <Brooks Brothers>, <Daniel Cremieux>

25
 Regain B.O. Market Share by Bolstering Line-ups in 2023

(Unit: Wbn) (Unit: mn, %) Major Movie

186.9
<Hero>
Release date : Dec. 21st
23% B.O. W14.5bn
118.6
Theater attendance: 1.49mn
135.5
54.8 14%
<42nd Street>
32.8 8.5 9.6
27.0 25.6 12.4 Nov. 5th ~ Jan. 15th
15.2 6% 4%
24.3 The biggest hit among 10 seasons
22.5
1.6
21.9 14.5
0.3
42.9 2%
3.2
5.5 0.2
3.9
1.0 8.4
2.4 11.9
3.8
(30%) (35%) (16%) (0%) 3% 1.2 0.2 1.5
4Q21 1Q22 2Q22 3Q22 4Q22 4Q21 1Q22 2Q22 3Q22 4Q22
<Moulin Rouge
Theater Ancillary Musical Moviegoers Distribution M/S Dec. 16th ~ Mar. 5th
Others OPM Korean and Asian Premier

[4Q22] Revenue W186.9bn (YoY +469.3%), Operating Profit W5.2bn (YoY TB)
· Increased overseas revenue (YoY +747.6%) and OTT ancillary revenue (YoY +668.6%) led to turn black, despite sluggish B.O. revenue
· Film revenue W77.3bn from FIFTH SEASON including <80 for Brady>, <B. Loved (Girl Haunts Boy)> and <Maybe I Do>

[FY2023] To recover B.O. market share centering on B.O. release strategy and to enhance their competitiveness
· Fortify B.O. release strategy with large-scale films, <Harbin>, <The Moon>, <Possession>, etc. targeting peak season of 2023
· Drive to improve its competitiveness and concentrate on growth strategy of domestic B.O. market share

26
 Embarking on the Global Expansion, New Artist Debuts and Surge in Global Concerts in 2023

(Unit: Wbn) (Unit: Wbn, %) Major Content

171.5 62.0 <JO1> MIDNIGHT SUN

Released on Oct. 12th
140.5 First week sales : 492k
53%
98.5 92.4 47% 45% 35.5
58%
66.6 143.2
45.0
109.9 20.5 <2022 INI 1ST ARENA LIVE TOUR>
63.6 14.0 [BREAK THE CODE]
32.2 40% Dec. 17th ~ Jan. 8th (13 concerts)
53.5 4.4
34.4 28.8 30.7 28.3
20% 19% 16% 24% 10%
4Q21 1Q22 2Q22 3Q22 4Q22 <ATEEZ WORLD TOUR>
4Q21 1Q22 2Q22 3Q22 4Q22 [THE FELLOWSHIP: BREAK THE WALL]
Albums/records Others OPM Concert Revenue Oct. 29th ~ Dec. 12th (13 concerts)

[4Q22] Revenue W171.5bn (YoY +74.1%), Operating Profit W16.4bn (YoY -14.8%)
· Expansion of local and overseas concerts such as <Young Woong Lim>, <ATEEZ> and <INI> live tours led to highest-ever sales
· <JO1>’s 6th single ‘MIDNIGHT SUN’ broke its own record of accumulative sales (700k copies) and successful release of <INI>’s 1st album ‘Awakening’

[FY2023] To secure organic growth momentum bolstered by new artist debuts together with expanded concerts line-ups
· Enlarge artist pool making the best use of content IP <BOYS PLANET> along with the first debut of LAPONE artist, thereby contributing to sales and profitability
· Continue top-line growth supported by expansion of sizable global concerts such as <2023 MAMA>, <KCON> , and label-centered artists tours

27
28
(Unit: Wbn) 3Q22 4Q22 QoQ (%)

Total Assets 9,903 10,332 4.3

Current Assets 2,619 3,108 18.7

Cash and Cash Equivalents 735 1,137 54.6

Other Current Assets 1,884 1,971 4.6

Non-Current Assets 7,284 7,224 (0.8)

Tangible Assets 1,242 1,267 2.0

Intangible Assets 2,593 2,768 6.8

Total Liabilities 5,540 5,977 7.9

Current Liabilities 3,442 4,276 24.2

Non-Current Liabilities 2,098 1,701 (18.9)

Shareholders' Equity 4,363 4,355 (0.2)

Equity capital 212 212 0.0

Retained Earnings 1,217 1,191 (2.1)

Other Reserves 2,241 2,160 (3.6)

Key financial ratios

(Unit: %) 3Q22 4Q22 QoQ

Current Ratio (%) 76.1 72.7 -3.4%p

Net Debt Ratio (%) 47.8 48.8 0.9%p
Cash Ratio (%) 30.1 31.2 1.1%p

29
 (Unit: Wbn) 2021 2022 4Q21 3Q22 4Q22
% YoY % YoY % QoQ

Sales Revenue 3,552 4,792 34.9 995 1,179 1,464 47.1 24.2

Media 1,775 2,608 47.0 489 610 729 49.0 19.5

Commerce 1,379 1,355 (1.7) 375 309 377 0.6 21.8

Pictures 117 358 204.9 33 119 187 469.3 57.5

Music 282 471 67.1 98 141 171 74.1 22.0

OPEX 3,256 4,655 43.0 965 1,153 1,457 51.0 26.4

COGS 1,918 3,043 58.7 597 762 1,000 67.4 31.3

SG&A 1,338 1,611 20.5 368 391 458 24.3 16.9

Operating Profit 297 137 (53.7) 30 26 7 (77.7) (74.1)

Non-Operating PL (1) (465) CR (8) (81) (268) CR CR

Financial PL 1 (68) TR (15) (15) (47) CR CR

Equity method G/L 68 (182) TR 35 (51) (91) TR CR

Others (70) (215) CR (27) (15) (129) CR CR

Pre-tax profit 296 (328) TR 22 (47) (262) TR CR

Tax Expenses 68 (162) Return 3 9 (175) Return Return

Ongoing Operating Income 228 (166) TR 19 (56) (87) TR CR

Discontinued Operating Income 0 0 - 0 0 0 - -

Net profit 228 (166) TR 19 (56) (87) TR CR

30
32
 Advancing into the Global Market with Premium IP & Digital Platform

<Domestic Market> <Global Market>

432
20 1,054
$bn. $bn.
172
7.8 81 43
1.3 1.6 2.9
OTT Cinema
영화 TV ad. 디지털광고
방송광고 Digital ad. OTT
OTT Cinema
영화 TV ad. 디지털광고
방송광고 Digital ad.

Linear TV Digital Platform, D2C

Domestic Oriented Broadening Global Business

Premium IP Franchise IP & Convergence

Legacy Business Metaverse, NFT

33
 Top-line Growth through Digital New Biz. in Jumping Market

Positive Growth for Digital Media – Extend and Expand Content Business based on Long-tail

: 2020(E) domestic ad. market $13.5bn - digital ad. to grow to 52% of total ad.

: 2018(E) video streaming market $17bn - 47% from mobile ad., driving growth

: Digital content production system + new biz. model → Secure growth in growing domestic/overseas market

Domestic Ad. Mkt., Positive Outlook for Digital Ad. Video Streaming Mkt. in China, Mobile Ad. Driving Growth
($ bn) ($ bn)
16 25
Digital Mobile Video Ad
14
TV 20 Online Video Ad
12
Printing Others
10 15
Others
8
10
6

4 5
2
0
0
2012 2013 2014 2015 2016 2017 2018E 2019E
2001 2007 2013 2019
source: KOBACO, CJ ENM source: China Internet Watch, iResearch, CJ ENM
34
 Revenue Diversification from Media-Mix

Traditional TV ad. Paid VOD Models Digital CPM ad. Digital CPV ad.

. UAP / 15 sec. . price per episode . cost per millennium . cost per view

16 W mn 1 W th 10 W th 10 won

+ X + X

10 viewership
% ratings 10 mn views 1 ‘000
impressions 1 bn
views

Cost per household Gross Sales Cost per impression Gross Sales
10 won W10bn 10 won W10bn

Promote Ad. Effectiveness

Extension of TV-digital media-mix solution

14 TV Digital : Diversify marketing tools
Increase
... : Expand ad. types and solution mix – footage ad., PPL, etc.
Channel Platform Advertiser
Mix Mix ROI Competitive edge in analyzing ad. effectiveness
: In-house agencies analyzing TV & Digital ad.
Extend Advertisement Value-Chain

35
 Studio Dragon, aiming for new growth in Asian Contents market

R&D

Immerse in local market Story

54.5%
. Expand distribution
. Co-produced contents

Production

100% 100% 100% 100% The Spin-off of Drama subdivision, New entity for the Drama
: Acquisition of the well-known production company
Culture Hwa & Dam → Develop high-end dramas
KPJ GTIST
Depot Pictures
Launch of a major studio to lead the content market
Culture Depot : 2013 <My Love from the Star>, <来自星星的你> : Expertise in storytelling, diversified genre contents,
: 2016 <The Legend of the Blue Sea>, <蓝色海洋的传说>
Introducing a cinematic quality to TV storytelling
Hwa & Dam Pictures : 2016 <Descendants of the Sun>, <太阳的后裔>
: 2016 <Goblin>, <鬼怪>
Growing into a global production company
KPJ : 2003 <Dae Jang Geum>, <大长今>
: 2011 <Deep Rooted Tree>, <树大根深> : Local-partnership, co-produced contents
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 Paving the way to become “Content Powerhouse”

Quality drama production to enlarge content library going forward

: Viewership rating of dramas constantly improving – from recording low-single digit to achieving record-high rating

: Growing recognition from viewers leading to increasing ads (TV & digital) and stronger channel branding

: Expect to leverage massive original content library to maximize IP utilization in the long run

Viewership Rating of Major Fri/Sat Dramas UAP of Major Fri/Sat Dramas

Crash landing on you (W mn) 21.7
25% 20.7
2020 Reply 1988
Goblin
20% 2015
2016 13.8

10.4
15%
Mr. Sunshine
2018
10% 3.5
The Incomplete 1.7
2014
5%
Gabdong: The Serial Killer 2014 2014 2015 2016 2018 2020
2014 Gabdong: The Incomplete Reply 1988 Guardian Mr. Sunshine Crash landing
0% The Serial Killer on you
Ep.01 Ep.03 Ep.05 Ep.07 Ep.09 Ep.11 Ep.13 Ep.15 Ep.17 Ep.19 Ep.21 Ep.23

Source: Nielson Korea, CJ ENM Source: CJ ENM

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 Partnership Accelerates Move into the Global Market

 Partnership in New Corp.

Advisor : Integration of Game Biz. (Netmarble & CJ Games)
Jun Hyuk, Bang : Collaborate with Tencent for higher synergies
and stronger publishing
35% 36% 28%
 Equity Investment from Tencent
: US $500mn with 28% stake
: As a fully-loaded Strategic Investor rather than FI
CJ Games
 Removal of Regulatory Barrier
Netmarble Games
: Restructuring to facilitate M&A
(Developing studios are great-grandsons of
Subsidiary Studios
the holding company. Partial acquisition is
banned by FTC in current conditions)

Netmarble Netmarble Netmarble Netmarble Overseas

N2 Nexus Monster Npark branch

* Current stakes after IPO (May 10, 2022):

Equipped to Become a Global Player
Mr. Bang 24.1%, CJ ENM 21.8%, Tencent 17.5%, Ncsoft 6.8%
(Ncsoft initially held a stake of 9.8% through a capital increase in Feb 2015)
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 Global OTT Market Projection Domestic OTT Market Projection
($ bn) ($ mn)
1,500 1,425
100
87 1,301
81 1,140
80 73
66 970
1,000
58 832
60
46 682

40
500

20
CAGR +11.1% CAGR +13.1%
0 -
2019 2020 2021(E) 2022(E) 2023(E) 2024(E) CAGR +24.7% 2019 2020 2021(E) 2022(E) 2023(E) 2024(E)
Source : PwC, CJ ENM Source : PwC, CJ ENM

Service positioning of platforms Service positioning of platforms

Subscription C
Business Model Type of Contents Platform
Netflix
A A Subscription RMC TVING
TVING

Ready B Ads UCC CH DIA

Creator
Made
Content
B Content C Subscription RMC Netflix
CH DIA Kakao TV

D E D Ads UCC Youtube

YouTube Youku Naver TV

E Ads UCC + RMC Youku Tudou
Tudou F2P w/ Ads
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Source : CJ ENM Source : CJ ENM
 Driving solid change throughout ESG in the environment and industry
ESG Philosophy ESG Core Value - ECP

CONTENTS
ECP
Eco-balanced Contents Production
PLANET CONTENTS
- Carbon Emissions Control
PEOPLE - Creating Social Impact
- Waste Reduction - Enhancing Eco-system - Advancing Access
COMMERCE for Creators
ECV Green Green
- Happy Workplace
Audio Deliver
Eco-balanced Commerce Value chain Sets & Production Inclusion & Opportunity Descrip- Social
Studios Checklist Equity for Creators tions Message

ESG Milestones Governance Structure

2025 ESG Committee

(Board of Directors)
2022
· ECP-based Contents Release Executive
2021 Consultation Group
· ECP Guideline Announcement
· Environmental Management System Implementation
· ESG Report Initiation ESG Working Group
· ESG Committee launch under BOD
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 Media Pictures

[Scripted Format] [Pictures]

<Our Blooming Youth> (Feb 6 ~ Apr 11) : Mon/Tue on tvN <Phantom> (Jan 18)

<The Heavenly Idol> (Feb 15 ~ Mar 23) : Wed/Thu on tvN <Count> (Feb 22)

<Pandora : Beneath The Paradise> (Mar 11 ~ ) : Sat/Sun on tvN [Musical]

<The Uncanny Counter 2> : Drama on tvN <Moulin Rouge!> (Dec 16 ~ Mar 5)

[Non-scripted Format]

<BOYS PLANET> (Feb 2 ~ Apr 20) : Thu on Mnet

Music
<Jinny’s Kitchen> (Feb 24 ~ ) : Fri on tvN
[Albums / Records]
<Europe Outside Your Tent 2> (Mar 2 ~ May 4) : Variety Show on tvN
<ENHYPEN>, <JO1>, <INI>, <Kep1er>, <TO1>
<Street Woman Fighter 2> : Variety Show on Mnet
OST : tvN Drama, Mnet
[TVING]

<Bros on Foot> : TVING Original [Concert / Convention]

<KCON 2023>, <2023 MAMA>
<Duty After School> : TVING Original
<JO1>, <INI>
<Island Part 2> (Feb 24 ~ ) : TVING Original

41