Olivia Friesen

Tucson, AZ and Eden Prairie, MN

(952)-838-5965 | OliviaFriesen@arizona.edu | www.linkedin.com/in/oliviafriesen

EDUCATION
University of Arizona, Eller College of Management Tucson, Arizona
 Major: Marketing Expected July 2024
 GPA: 3.63

PROFESSIONAL & LEADERSHIP EXPERIENCE

Educate to Eradicate Project Tucson, Arizona
Invent to Prevent Campaign January 2024-May
 Collaborated with classmates, Invent to Prevent, and the Department of Homeland
Security to develop an advertising campaign aimed at raising awareness of incel
ideologies on campuses across the United States
 Assessed campaign awareness by creating surveys, tracking social media engagement,
and monitoring website visits, enabling us to understand the reach and impact of our
campaign

Marketing Research Project Tucson, Arizona

The Screamery Expansion January 2024-May
 Collaborated with a local, family-owned ice cream shop to develop a strategic plan for
national expansion, resulting in increased profitability
 Crafted a comprehensive survey for in-store deployment, aimed at providing insights into
customer perspectives regarding expansion strategies
 Utilized SPSS to generate graphical representations of customer responses, facilitating
the formulation of a conclusive expansion strategy

Gamma Phi Beta Sorority Tucson, Arizona

Standards Chairwoman August 2021 – 2022
 Collaborate with my committee members to uphold and maintain sorority standards
 Analyze the severity of the situations to identify correct repercussions, resulting in a more
trustworthy organization

Olympic Hills Golf Club Eden Prairie, Minnesota

Beverage Cart Server April 2021 – Present
 Maintained a friendly and responsible manner to improve customer satisfaction
 Restocked and organized products for the beverage cart to maintain optimum inventory
allowing members to order their beverage of choice, resulting in increased purchases from
continuing customers

SKILLS, ACTIVITIES & INTERESTS

Skills: Microsoft Office, social media, Canva, Qualtrics, IMB SPSS
Certifications & Training: CPR certified, IAE certification