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Instant Download PDF Media of Mass Communication Canadian 6th Edition Vivian Test Bank Full Chapter
Instant Download PDF Media of Mass Communication Canadian 6th Edition Vivian Test Bank Full Chapter
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The Media of Mass Communication, 6Ce – Vivian, Maurin Chapter 8
Answer: D
Diff: 2 Type: MC Page Ref: 116
Answer: D
Diff: 2 Type: MC Page Ref: 117
Answer: C
Diff: 2 Type: MC Page Ref: 117
4) Linda and Robert Lichter and Stanley Rothman make a case that the creators of
television programs are
A) conformist.
B) creative geniuses.
C) social reformers.
D) radical agents of change.
E) benevolent humanitarians.
Answer: C
Diff: 2 Type: MC Page Ref: 117
E) Television
Answer: E
Diff: 1 Type: MC Page Ref: 117
6) According the Kaiser Family Foundation, what percentage of children age 4–6 use
screen media about two hours a day?
A) 61 percent
B) 83 percent
C) 76 percent
D) 90 percent
E) 55 percent
Answer: D
Diff: 3 Type: MC Page Ref: 118
7) Children in which kind of family are more likely to have a television in their bedroom?
A) Immigrant
B) Middle-income
C) Upper-income
D) Lone-parent
E) Lower-income
Answer: E
Diff: 3 Type: MC Page Ref: 118
Answer: D
Diff: 2 Type: MC Page Ref: 119
9) Which Canadian program began on radio in the 1920s and continues to draw huge
audiences?
A) Sesame Street
B) The National
C) Canadian Idol
D) Wayne and Shuster
E) Hockey Night in Canada
Answer: E
Diff: 2 Type: MC Page Ref: 119
10) By 1954, how many television sets had been purchased in Canada?
A) Five million
B) One million
C) Five hundred thousand
D) Twelve million
E) Sixty thousand
Answer: B
Diff: 2 Type: MC Page Ref: 119
Answer: E
Diff: 1 Type: MC Page Ref: 119
12) Currently, there are how many national television networks in Canada?
A) Two
B) Three
C) Five
D) Six
E) Twenty
Answer: B
Diff: 2 Type: MC Page Ref: 119
13) How many Canadian national television networks are privately owned?
A) Five
B) Two
C) Four
D) Seven
E) Fifteen
Answer: B
Diff: 2 Type: MC Page Ref: 119
E) CCFT
Answer: B
Diff: 3 Type: MC Page Ref: 120
15) Which was Canada’s first privately owned national television network?
A) Fox
B) Global
C) NFB
D) CBC
E) CTV
Answer: E
Diff: 2 Type: MC Page Ref: 120
Answer: A
Diff: 3 Type: MC Page Ref: 120
Answer: B
Diff: 2 Type: MC Page Ref: 120
Answer: D
Diff: 2 Type: MC Page Ref: 121
19) In the United States, there are how many major television networks?
A) 2
B) 3
C) 4
D) 5
E) 8
Answer: C
Diff: 2 Type: MC Page Ref: 121–122
20) In which year did the Public Broadcasting Service begin providing programs to
noncommercial stations?
A) 1952
B) 1967
C) 1976
D) 1959
E) 1987
Answer: B
Diff: 2 Type: MC Page Ref: 122
Answer: E
Diff: 2 Type: MC Page Ref: 123
22) Which term refers to audience control of time for viewing a chosen program?
A) Betamax
B) VOD
C) TiVo
D) Time-shifting
E) Audience metre
Answer: D
Diff: 2 Type: MC Page Ref: 124
23) Which term is used to describe brief episodic stories for web delivery?
A) Webisodes
B) i-shows
C) Tube TV
D) e-shows
E) Net flix
Answer: A
Diff: 2 Type: MC Page Ref: 125, 128
24) According to Statistics Canada, how much was television advertising worth in 2009?
A) $750 million
B) $10.7 billion
C) $500 million
D) $2.6 billion
E) $3.1 billion
Answer: E
Diff: 2 Type: MC Page Ref: 126
25) Since 2008, how many minutes of advertising are Canadian TV stations allowed to
air per hour?
A) 10
B) 15
C) 12
D) 8
E) 18
Answer: B
Diff: 2 Type: MC Page Ref: 126
26) What is the core revenue stream for cable television systems?
A) Monthly fees
B) Local advertising
C) National advertising
D) Government funding
E) Private donations
Answer: A
Diff: 2 Type: MC Page Ref: 127
27) When the storyline of Corner Gas includes mention of the Sears catalogue, this is an
example of
A) product placement
B) national marketing
C) direct marketing
D) commercial advertising
E) payola
Answer: A
Diff: 3 Type: MC Page Ref: 128
28) In which year did online viewing surpass traditional television viewing in Canada?
A) 2001
B) 2010
C) 2002
D) 2005
E) 2007
Answer: B
Diff: 2 Type: MC Page Ref: 117
Answer: E
Diff: 2 Type: MC Page Ref: 117
30) Which medium, introduced in the early 1950s, has reshaped the other media?
A) Podcasting
B) Magazines
C) Radio
D) Television
E) The internet
Answer: D
Diff: 1 Type: MC Page Ref: 117
Answer: A
Diff: 2 Type: MC Page Ref: 119
32) In which year was the first television broadcast received in Canada?
A) 1947
B) 1952
C) 1963
D) 1936
E) 1976
Answer: A
Diff: 3 Type: MC Page Ref: 119
Answer: D
Diff: 2 Type: MC Page Ref: 120
34) Which American network owned the early-morning and late-night television
audience for years?
A) ABC
B) Fox
C) PBS
D) CBS
E) NBC
Answer: E
Diff: 2 Type: MC Page Ref: 121
35) Which American television network attracted an audience interested in sports with
shows such as Wide World of Sports and Monday Night Football?
A) NBC
B) PBS
C) Fox
D) CBS
E) ABC
Answer: E
Diff: 2 Type: MC Page Ref: 122
36) Scholars and broadcasters agree that television has some degree of influence on
society.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 116
Answer: False
Diff: 3 Type: TF Page Ref: 116
Answer: False
Diff: 2 Type: TF Page Ref: 117
Answer: False
Diff: 2 Type: TF Page Ref: 117
Answer: True
Diff: 2 Type: TF Page Ref: 117
41) The advent of television has had little effect on other mass media.
A) True
B) False
Answer: False
Diff: 1 Type: TF Page Ref: 117
42) Television is now the dominant mass medium for entertainment and news.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 117
Answer: False
Diff: 3 Type: TF Page Ref: 117
Answer: True
Diff: 2 Type: TF Page Ref: 118
Answer: True
Diff: 2 Type: TF Page Ref: 118
46) Kids in upper-class homes are more likely to have a TV in their bedrooms.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 118
Answer: False
Diff: 3 Type: TF Page Ref: 118
Answer: True
Diff: 2 Type: TF Page Ref: 119
Answer: True
Diff: 1 Type: TF Page Ref: 119
Answer: False
Diff: 2 Type: TF Page Ref: 119
51) The first television broadcast signal received in Canada came from the United States.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 119
52) Television officially arrived in Canada in 1932 with the formation of the CBC.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 119
53) In 1961, Global television became the first Canadian private broadcaster.
A) True
B) False
Answer: False
Diff: 2 Type: TF Page Ref: 119
Answer: True
Diff: 2 Type: TF Page Ref: 119
55) At present, there are five major Canadian national television networks.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 119
Answer: True
Diff: 2 Type: TF Page Ref: 120
57) Canadians still watch Canadian programming the majority of the time.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 120
Answer: False
Diff: 3 Type: TF Page Ref: 120
59) Canadian television stations need to schedule 40 percent Canadian content overall,
with at least 35 percent scheduled during prime time.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 121
60) The CRTC encourages the broadcast of Canadian dramas by offering drama credits.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 121
61) According to Michael McCabe, the goal for Canadian networks is to maximize
profits.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 121
62) In the United States and Canada, television is a two-tiered system featuring both local
and national programming.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 121
Answer: False
Diff: 3 Type: TF Page Ref: 122
64) By the early 1950s, television networks and their local affiliates reached every
community in the United States and Canada.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 123
65) Cable TV arrived in Canada before the first Canadian television station.
A) True
B) False
Answer: True
Diff: 2 Type: TF Page Ref: 123
Answer: True
Diff: 2 Type: TF Page Ref: 123
Answer: True
Diff: 2 Type: TF Page Ref: 124
68) Because of dwindling audiences, television networks have had to reduce their
advertising rates.
A) True
B) False
Answer: False
Diff: 3 Type: TF Page Ref: 126
Answer: False
Diff: 3 Type: TF Page Ref: 126
Answer: True
Diff: 2 Type: TF Page Ref: 127
71) The Lichters and Rothman identify television’s creative community as largely secular
and politically __________________.
Answer: liberal
Diff: 2 Type: FIB Page-Ref: 117
Answer: digital
Diff: 2 Type: FIB Page-Ref: 117
Answer: Radio
Diff: 2 Type: FIB Page-Ref: 119
Answer: 1952
Diff: 2 Type: FIB Page-Ref: 119
Answer: three
Diff: 2 Type: FIB Page-Ref: 119
Answer: CBC
Diff: 2 Type: FIB Page-Ref: 120
79) Most Canadians get their news and information from __________________.
Answer: television
Diff: 2 Type: FIB Page-Ref: 117
Answer: 52
Diff: 2 Type: FIB Page-Ref: 120
Answer: 55
Diff: 2 Type: FIB Page-Ref:121
Answer: satellite
Diff: 2 Type: FIB Page-Ref:123
83) __________________ allows audience control of time for viewing a chosen program.
Answer: Time-shifting
Diff: 2 Type: FIB Page-Ref: 124
84) Since 2008, the CRTC has allowed __________________ minutes of television
advertising per hour.
Answer: 15
Diff: 2 Type: FIB Page-Ref: 126
Answer: subscribers
Diff: 2 Type: FIB Page-Ref: 127
A. CTV
B. CanWest Global
C. NBC
D. Fox
E. ABC
A. Cable systems
B. Satellite transmission direct to Canadian TV channel
C. Digital recording and playback
D. Mechanisms that allow viewers to
E. First
88) Without Canadian TV, we'd be "North Dakota with more interesting currency." So
says Canadian TV star and producer Steve Smith. Comment on Smith's ideas about
the role of Canadian TV within our culture. Do we need Canadian TV to remain
"Canadian”?
89) How have other media responded to the introduction of television? What is similar
about the responses, and what is distinct for each medium?
90) How have television delivery systems changed since the original over-air system?
What have been the effects of each change?
91) What are some of the economic issues faced by television networks? Will they be
able to keep the traditional 30-second commercial? What are some alternative forms
of advertising?
92) What social and technological factors are influencing television? How are the
traditional networks responding to these changes?
Language: English
Credits: Delphine Lettau, Greg Weeks, Cindy Beyer, Mary Meehan &
the online Distributed Proofreaders Canada team at
http://www.pgdpcanada.net
BY VICTOR APPLETON
AUTHOR OF
“TOM SWIFT AND HIS MOTORCYCLE,”
“TOM SWIFT AMONG THE DIAMOND MAKERS,”
“TOM SWIFT CIRCLING THE GLOBE,”
“THE DON STURDY SERIES,”
ETC.
ILLUSTRATED
NEW YORK
GROSSET & DUNLAP
PUBLISHERS
Made in the United States of America
Copyright, 1928, by
GROSSET & DUNLAP, Inc.