Product Improvement Design Brief

Client Company: Hasbro

Target Consumer: Consumers who are interested in the Beyblade series or

the toys in general

Problem Statement: The Beyblade is lacking in sustainability and

modification/controls

Design Statement: Reverse engineer, brainstorm, design, and show the new
and improved Beyblade

Constraints: Must be more environmentally friendly

Still easy to use for children or other people
Still fits launchers
Doesn’t break easily

Project Lead The Way, Inc.

Copyright 2010
IED – Teacher Guidelines – Support Materials – Unit 3 – Lesson 3.4 – Activity 3.4.1b – Design Brief
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