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 O.C. Ferrell
Geoffrey Hirt
Linda Ferrell

A Changing World
tenth edition
Dedication
To James Ferrell
To Linda Hirt
To George Ferrell
 Authors
O.C. FERRELL
O.C. Ferrell is University
Distinguished Professor of
Marketing and Bill Daniels
Professor of Business Ethics
in the Anderson School of
Management at the University
of New Mexico. He served as
the Bill Daniels Distinguished Professor of Busi-
ness Ethics at the University of Wyoming and the
Chair of the Department of Marketing at Colorado
State University. He also has held faculty positions
at the University of Memphis, University of Tampa,
Texas A&M University, Illinois State University,
and Southern Illinois University, as well as visiting
positions at Queen’s University (Ontario, Canada),
University of Michigan (Ann Arbor), University of
Wisconsin (Madison), and University of Hannover
(Germany). He has served as a faculty member for
the Master’s Degree Program in Marketing at Tham-
masat University (Bangkok, Thailand). Dr. Ferrell
received his B.A. and M.B.A. from Florida State
University and his Ph.D. from Louisiana State Uni-
versity. His teaching and research interests include
business ethics, global business, and marketing.
Dr. Ferrell is widely recognized as a leading
teacher and scholar in business. He has published
more than 100 articles in leading journals. He has
co-authored more than 20 books. In addition to Busi-
ness: A Changing World, he has two other textbooks,
Marketing and Business Ethics: Ethical Decision
Making and Cases, that are market leaders in their
respective areas. He also has co-authored other text-
books for marketing, management, business and so-
ciety, and other business courses, as well as a trade
book on business ethics. He chaired the American
Marketing Association (AMA) ethics committee
that developed its current code of ethics. He is past
president of the Academic Council for the AMA.
Currently he is Vice President of Publications for
viii
the Academy of Marketing Science and is a Distin-
guished Fellow with AMS and is the AMS, Cutco-
Vector Distinguished Marketing Educator.
Dr. Ferrell’s major focus is teaching and devel-
oping teaching resources for students and faculty to
better understand the increasing complex global busi-
ness environment. He has taught the introduction to
business course using this textbook. This gives him
the opportunity to develop, improve, and test the book
and ancillary materials on a firsthand basis. He has
traveled extensively to work with students and under-
stands the needs of instructors of introductory busi-
ness courses. He lives in Albuquerque, New Mexico,
and enjoys skiing, golf, and international travel.
GEOFFREY A. HIRT
Geoffrey A. Hirt of DePaul
University previously taught
at Texas Christian University
and Illinois State University
where he was Chairman of the
Department of Finance and
Law. At DePaul, he was Chair-
man of the Finance Department from 1987 to 1997
and held the title of Mesirow Financial Fellow. He
developed the MBA program in Hong Kong and
served as Director of International Initiatives for
the College of Business, supervising overseas pro-
grams in Hong Kong, Prague, and Bahrain and was
awarded the Spirit of St. Vincent DePaul award for
his contributions to the university. Dr. Hirt directed
the Chartered Financial Analysts (CFA) study
program for the Investment Analysts Society of
Chicago from 1987 to 2003. He has been a visiting
professor at the University of Urbino in Italy, where
he still maintains a relationship with the economics
department. He received his Ph.D. in Finance from
the University of Illinois at Champaign–Urbana,
his M.B.A. at Miami University of Ohio, and his
B.A. from Ohio Wesleyan University.
 Dr. Hirt is currently on the Dean’s Advisory
Board and Executive Committee of DePaul’s
School of Music and is on the Board of the James
Tyree Foundation. The Tyree Foundation funds
innovative education programs in Chicago, and
Dr. Hirt also serves on the Grant Committee.
Dr. Hirt is past president and a current member of
the Midwest Finance Association, a former editor
of the Journal of Financial Education, and also a
member of the Financial Management Association.
He belongs to the Pacific Pension Institute, an or-
ganization of public pension funds, private equity
firms, and international organizations such as the
Asian Development Bank, the IMF, and the Euro-
pean Bank for Reconstruction and Development.
Dr. Hirt is widely known for his textbook Foun-
dations of Financial Management published by
McGraw-Hill/Irwin. This book in its fifteenth edi-
tion has been used in more than 31 countries and
translated into more than 14 different languages.
Additionally, Dr. Hirt is well known for his text-
book, Fundamentals of Investment Management,
also published by McGraw-Hill/Irwin and now in
its tenth edition. Dr. Hirt enjoys golf, swimming,
music, and traveling with his wife, who is a pianist
and opera coach.
LINDA FERRELL
Dr. Linda Ferrell is Professor
of Marketing and Bill Daniels
Professor of Business Ethics in
the Anderson School of Man-
agement at the University of
New Mexico. She completed
her Ph.D. in Business Admin-
istration, with a concentration in management, at
the University of Memphis. She has taught at the
University of Tampa, Colorado State University,
University of Northern Colorado, University of
Memphis, and the University of Wyoming. She
also team teaches a class at Thammasat University
in Bangkok, Thailand, as well as an online Busi-
ness Ethics Certificate course through the Univer-
sity of New Mexico.
Her work experience as an account executive
for McDonald’s and Pizza Hut’s advertising agen-
cies supports her teaching of advertising, market-
ing management, marketing ethics, and marketing
principles. She has published in the Journal of
Public Policy & Marketing, Journal of Business
Research, Journal of the Academy of Marketing
Science, Journal of Business Ethics, AMS Review,
Journal of Academic Ethics, Journal of Marketing
Education, Marketing Education Review, Journal
of Teaching Business Ethics, and Case Research
Journal, and is co-author of Business Ethics: Ethi-
cal Decision Making and Cases (10th edition) and
Business and Society (5th edition). She co-leads
the Daniels Fund business ethics initiative at the
University of New Mexico.
Dr. Ferrell is the President of the Academy of
Marketing Science and a past president for the Mar-
keting Management Association. She is a member
of the college advisory board for Cutco Vector.
She is on the NASBA Center for the Public Trust
Board of Directors, University of Central Florida-
Nicholson School of Communication Board of
Visitors, University of Tampa-Sykes College of
Business, Board of Fellows, and the Direct Selling
Education Foundation Board and Executive Com-
mittee. She frequently speaks to organizations on
“Teaching Business Ethics,” including the Direct
Selling Education Foundation’s training programs,
Ethics & Compliance Officer Association, NASBA
Center for the Public Trust Ethical Leadership
Conference, as well as others. She has served as an
expert witness in cases related to advertising, busi-
ness ethics, and consumer protection.
ix
 Welcome

The tenth edition provides a complete and integrated overview of the world of busi-
ness. It is important for students to understand how the functional areas of business
have to be coordinated as changes in the economy, technology, global competition,
and consumer decision making continue to evolve. All of these changes are pre-
sented in concepts that entry-level students can understand. Our book contains all of
the essentials that most students should learn in a semester. Business: A Changing
World has, since its inception, been a concise presentation of the essential mate-
rial needed to teach introduction to business. From our experience in teaching the
course, we know that the most effective way to engage a student is by making busi-
ness exciting, relevant, and up to date. Our teachable, from-the-ground-up approach
involves a variety of media, application exercises, and subject matter, including up-
to-date content supplements, boxed examples, video cases, PowerPoints, and testing
materials that work for entry-level business students. We have worked hard to make
sure that the content of this edition is as up to date as possible in order to best reflect
today’s dynamic world of business.

The Tenth Edition

The tenth edition represents a complete revision. This is because so many recent
events and changes in the environment relate to the foundational concepts in busi-
ness. This means that an Introduction to Business textbook has to provide adequate
coverage of dynamic changes in the economy as they relate to business decisions. We
have listened to your feedback and incorporated needed changes in content, boxes,
cases, exercises, and other features.
This is our third edition with a chapter on digital marketing and social network-
ing in business. Since launching this chapter in the eighth edition, this dynamic area
continues to change the face of business. Entrepreneurs and small businesses have
to be able to increase sales and reduce costs by using social networking to com-
municate and develop relationships with customers. Because this area is a moving
target, we have made substantial changes to the tenth edition of Chapter 13, Digital
Marketing and Social Networking. Digital marketing has helped many entrepreneurs
launch successful businesses.
While the title of our book remains Business: A Changing World, we could have
changed the title to Business: In a Green World. Throughout the book, we recognize
the importance of sustainability and “green” business. By using the philosophy re-
duce, reuse, and recycle, we believe every business can be more profitable and con-
tribute to a better world through green initiatives. There is a new “Going Green” box
in each chapter that covers these environmental changes. Our “Entrepreneurship in
Action” boxes also discuss many innovations and opportunities to use sustainability
for business success.
We have been careful to continue our coverage of global business, ethics and
social responsibility, and information technology as it relates to the foundations

x
 Welcome xi

important in an introduction to business course. Our co-author team has a diver-

sity of expertise in these important areas. O.C. Ferrell and Linda Ferrell have been
recognized as leaders in business ethics education, and their insights are reflected
in every chapter and in the “Consider Ethics and Social Responsibility” boxes. In
addition, they maintain a website, http://danielsethics.mgt.unm.edu/, that provides
free resources such as PowerPoints and cases that can be used in the classroom.
Geoff Hirt has a strong background in global business development, especially world
financial markets and trade relationships.
The foundational areas of introduction to business, entrepreneurship, small busi-
ness management, marketing, accounting, and finance have been completely revised.
Examples have been provided to which students can easily relate. An understanding
of core functional areas of business is presented so students get a holistic view of the
world of business. Box examples related to “Responding to Business Challenges,”
“Entrepreneurship in Action,” “Going Green,” and “Consider Ethics and Social
Responsibility” help provide real-world examples in these areas.
Our goal is to make sure that the content and teaching package for this book are
of the highest quality possible. We wish to seize this opportunity to gain your trust,
and we appreciate any feedback to help us continually improve these materials. We
hope that the real beneficiary of all of our work will be well-informed students who
appreciate the role of business in society and take advantage of the opportunity to
play a significant role in improving our world. As students understand how our free
enterprise system operates and how we fit into the global competitive environment,
they will develop the foundation for creating their own success and improving our
quality of life.

O.C. Ferrell
Geoffrey A. Hirt
Linda Ferrell
 Built from the Ground Up to Be Exciting,
Applicable, and Happening!

The best-selling integrated text and digital resource package on the market,
Business: A Changing World was built from the ground up—that is, developed and
written expressly for faculty and students who value a brief, flexible, and affordable
resource that is exciting, applicable, and happening!

What sets this fastest growing learning program apart from the competition? An
unrivaled mixture of exciting content and resources, application-focused text and
activities, and fresh topics and examples that show students what is happening in
the world of business today!

Built from the It’s easy for students taking their first steps into business
Ground Up to become overwhelmed. Longer books try to solve this
problem by chopping out examples or topics to make ad
hoc shorter editions. Business: A Changing World carefully
builds just the right mix of coverage and applications to give
your students a firm grounding in business principles. Where
other books have you sprinting through the semester to get
everything in, Ferrell/Hirt/Ferrell allows you the breathing
space to explore topics and incorporate other activities that
are important to you and your students. The exceptional
resources and the Active Classroom Resource Manual
support you in this effort every step of the way.

xii
 Built from the Ground Up to be Exciting, Applicable, and Happening! xiii

Exciting It’s exciting to see students succeed! It’s exciting to see

more As and Bs in a course without grade inflation.
Ferrell/Hirt/Ferrell makes these results possible for
your course with its integrated learning package that
is proven effective, tailored to each individual student,
and easy to use.

Applicable When students see how content applies to them, their

life, their career, and the world around them, they are
more engaged in the course. Business: A Changing
World helps students maximize their learning efforts
by setting clear objectives; delivering interesting cases
and examples; focusing on core issues; and providing
engaging activities to apply concepts, build skills, and
solve problems.

Happening! Because it isn’t tied to the revision cycle of a larger

book, Business: A Changing World inherits no outdated
or irrelevant examples or coverage. Everything in the
tenth edition reflects the very latest developments in
the business world—from the recent recession, high
unemployment rates, and the financial instability in
Europe, to the growth of digital marketing and social
networking. In addition, ethics continues to be a key
issue, and Ferrell/Hirt/Ferrell use “Consider Ethics and
Social Responsibility” boxes to instill in students the
importance of ethical conduct in business. To ensure
you always know what’s happening, join the author-led
Facebook group page supporting this text.
 Exciting & Results-Driven

Across the country, instructors and students continue to raise an important question: How can Intro-
duction to Business courses further support students throughout the learning process to shape future
business leaders? While there is no one solution, we see the impact of new learning technologies and
innovative study tools that not only fully engage students in course material but also inform instruc-
tors of the students’ skills and comprehension levels.
Interactive learning tools, including those offered through McGraw-Hill Connect, are being
implemented to increase teaching effectiveness and learning efficiency in thousands of colleges
and universities. By facilitating a stronger connection with the course and incorporating the latest
technologies—such as McGraw-Hill LearnSmart, an adaptive learning program—these tools enable
students to succeed in their college careers, which will ultimately increase the percentage of students
completing their postsecondary degrees and create the business leaders of the future.

McGraw-Hill Connect
Connect is an all-digital teaching and learning environment designed from the ground
®

up to work with the way instructors and students think, teach, and learn. As a digital
business
teaching, assignment, and assessment platform, Connect strengthens the link among
faculty, students, and coursework, helping everyone accomplish more in less time.

LearnSmart
The smartest way to get from B to A
LearnSmart is the most widely used and intelligent adaptive learning resource. It is proven to
strengthen memory recall, improve course retention, and boost grades by distinguishing between
what students know and what they don’t know and honing in on the concepts that they are most
likely to forget. LearnSmart continuously adapts to each student’s needs by building an individual
learning path. As a result, students study smarter and retain more knowledge.

SmartBook
Grade Distribution Student Pass Rate
A revolution in reading
Fueled by LearnSmart, SmartBook is the
Without first and only adaptive reading experience
A LearnSmart available today. SmartBook personalizes
19.3% A
30.5% content for each student in a continuously
B
adapting reading experience. Reading is
38.6% B
no longer a passive and linear experience,
33.5% but an engaging and dynamic one where
C
students are more likely to master and re-
C
28.0%
22.6%
tain important concepts, coming to class
With
better prepared.
LearnSmart

Without
LearnSmart
With
LearnSmart
LearnSmart Achieve
Excel in your class
58% more As 25% more students
with LearnSmart passed with LearnSmart Accelerate student success with Learn-
Smart Achieve™—the first and only

xiv
 Exciting & Results-Driven xv

adaptive study experience that pinpoints individual student

knowledge gaps and provides targeted, interactive help at the mo-
ment of need.

Interactive Applications
A higher level of learning
These exercises require students to APPLY what they have learned in a real-world scenario. These
online exercises will help students assess their understanding of the concepts.

Videocases
Real-world assignments
Industry-leading video support helps students understand concepts and see how real companies and
professionals implement business principles in the workplace. The videocases highlight companies
from a broad range of industries, sizes, and geographic locations, giving students a perspective
from a variety of businesses.

iSee it! Animated Video Explanations

What’s the difference between leadership and management? What are line vs. staff employees?
Topics such as these are often confused by students learning the language of business for the
first time. What if you were able to convey important concepts in a fun, animated, and memo-
rable way that explains the topic in a way students will quickly understand and remember? What
if students could quickly access the clip while they are reading their Connect eBook. Instructors
can access these clips in their Instructor Resource Library. They can also be assigned as Inter-
active Videocases.

End-of-Chapter “See for Yourself Videocase” Clips

Videocases at the end of every chapter are supported by a stimulating mix of clips providing topical rein-
forcement and real-world insight to help students master the most challenging business topics—segments
such as “Redbox Succeeds by Identifying Market Need” or “Groupon Masters Promotion to Become a
Popular Daily Deal Site” or “Should Employees Use Social Media Sites at Work?” The videos can be
found in the Connect eBook. Instructors can access these clips in their Instructor Resource Library.

Manager’s Hotseat
Short videocases show real managers applying their years of experience in confronting certain man-
agement and organizational behavior issues. Students assume the role of the manager as they watch
the video and answer multiple choice questions that pop up during the segment, forcing them to make
decisions on the spot. Students learn from the managers’ unscripted mistakes and successes, and then
do a report critiquing the managers’ approach by defending their reasoning. Instructors can access
these clips in their Instructor Resource Library. They can also be assigned as Interactive Videocases.

Media Rich eBook

Connect provides students with a cost-saving alternative to the traditional textbook. A seamless inte-
gration of a media rich eBook features the following:
• A web-optimized eBook, allowing for anytime, anywhere online access to the textbook.
• Our iSeeit! animated video explanations of the most often confused topics.
• Powerful search function to pinpoint and connect key concepts in a snap.
• Highlighting and note-taking capabilities as well as access to shared instructors’ notations.
 Applicable

Chapter Objectives
These appear at the beginning of each chapter
to provide goals for students to reach in their
5 Small Business,
Entrepreneurship,
reading. The objectives are then used in the and Franchising
Learning Objectives
“Review Your Understanding,” the summary at After reading this chapter, you will be able to:

the end of each chapter, and help the students LO 5-1

LO 5-2
Define entrepreneurship and small business.
Investigate the importance of small business in the U.S. economy
and why certain fields attract small business.
gauge whether they’ve learned and retained LO 5-3 Specify the advantages of small-business ownership.
LO 5-4 Summarize the disadvantages of small-business ownership,

the material. LO 5-5

and analyze why many small businesses fail.
Describe how you go about starting a small business and what
resources are needed.
LO 5-6 Evaluate the demographic, technological, and economic trends that
are affecting the future of small business.

Chapter Outlines LO 5-7

LO 5-8
Explain why many large businesses are trying to “think small.”
Assess two entrepreneurs’ plans for starting a small business.

These provide a useful overview of all the topics Chapter

Outline
covered in the chapter, giving students a sneak Introduction
The Nature of Entrepreneurship
and Small Business
What Is a Small Business?

preview of what they’ll be learning. The Role of Small Business in the

American Economy
Industries That Attract Small Business
Advantages of Small-Business Ownership
Independence
Costs
Flexibility
Focus
Reputation

Chapter-Opening Vignette Disadvantages of Small-Business Ownership

High Stress Level
High Failure Rate
Starting a Small Business
The Business Plan
Forms of Business Ownership

These anecdotes neatly illustrate the real-world Financial Resources

Approaches to Starting a Small Business
Help for Small-Business Managers
The Future for Small Business
Demographic Trends

implications of the business issues students will Technological and Economic Trends
Making Big Businesses Act “Small”

encounter in their reading. At the end of the

From page 144 of this text
chapter, students are asked to “Revisit the World fer79397_ch05_144-170.indd 144 16/10/14 3:47 PM

of Business” and apply what they’ve

learned throughout the chapter.
“So You Want a Job in . . .”
These end-of-chapter features offer
valuable advice on a wide spectrum of
So You Want a Job in Managing Organizational
Culture, Teamwork, and Communication
Jobs dealing with organizational culture and structure are usu- of opportunities for specific jobs that facilitate communication
ally at the top of the organization. If you want to be a CEO or systems. Thanks to technology, there are job positions to help
high-level manager, you will help shape these areas of business.
On the other hand, if you are an entrepreneur or small-business
disseminate information through online newsletters, intranets,
or internal computer networks to share information to increase
person, you will need to make decisions about assigning tasks, collaboration. In addition to the many advances using electronic
departmentalization, and assigning responsibility. Even manag-
ers in small organizations have to make decisions about decen-
communications, there are technology concerns that create
new job opportunities Monitoring workplace communications

business career choices.

From page 225 of this text

Spotlights on Business Issues

Consider Ethics and Social Responsibility, Going Green, Responding to Business Challenges, and
Entrepreneurship in Action boxed features are placed liberally throughout the book to highlight
important business issues in companies with which students are familiar.

xvi
 Applicable xvii

Application Exercises at the End of Every Chapter

Whether your students discover it on their own or you make it an integral part of your classroom and
homework assignments, the end-of-chapter material provides a great opportunity to reinforce and
expand upon the chapter content.
Review Your Understanding
Review Your Understanding Are your students Define entrepreneurship and small business. Investiga
the U.S. e
sometimes unsure whether they’ve properly absorbed the An entrepreneur is a person who creates a business or product
and manages his or her resources and takes risks to gain a small bus
chapter material? This feature resummarizes the chapter profit; entrepreneurship is the process of creating and manag-
ing a business to achieve desired objectives. A small business
Small busin
they provid
objectives, leaving students in no doubt of is one that is not dominant in its competitive area and does not
employ more than 500 people.
tailing, who
nology attr
what they’re expected to remember.
Revisit the World of Business
Revisit the World of 1. What are some likely reasons that Chobani Yogurt has 3. Why is
Business These exercises refer to become such a success?
2. Describe some of the challenges that Chobani is facing.
product

the chapter opening vignettes and fer79397_ch05_144-170.indd 165

ask students to answer more in-depth

Build Your Skills
questions using the knowledge they gained
Creativity
in their reading.
Background can “atroph
The entrepreneurial success stories in this chap- you’re givin
Build Your Skills These activities are designed ter are about people who used their creative
abilities to develop innovative products or ways
Task

to be carried out in teams, giving you a launching of doing something that became the basis of a 1. Take the
new business. Of course, being creative is not just for entrepre- Quotien
pad for a lively in-class discussion. neurs or inventors; creativity is an importa to to help you
important tool 2. Write th
find the optimal solutions to the problems youy facef on a daily stateme
Solve the Dilemma aativity skills to help
basis. Employees rely heavily on their creativity your be
them solve daily workplace problems. (1), or n
Solve the Dilemma These boxes give students The Small-Business Challenge
fer79397_ch05_144-170.indd 166 16/10/14 3:48 PM

an opportunity to think creatively in solving a
realistic business situation.
Build Your Business
Plan Written by Therese Maskulka
of Walsh University, and used in her
own classroom, the end-of-chapter
feature “Build Your Business Plan”
and Appendix A, “Guidelines for the
Development of the Business Plan”
help students through the steps of
the business plan relating to each
chapter. Additional information
and resources can be found in the
Instructor’s Manual.
See for Yourself Videocase Stim-
ulate your students with these engaging
case videos.
Team Exercise Encourage your
students to develop their teamwork and
critical thinking skills while addressing
real-world global business challenges.
Jack Gray and his best friend, Bruce McVay, de- Howeve
cided to start their own small business. Jack had what form
developed recipes for fat-free and low-fat cook- and how to
ies and muffins in an effort to satisfy his per- just cookies
sonal health needs. Bruce had extensive
experience in managing food-service establishments. They Discussi
knew that a startup company needs a quality product, adequate
1. Evaluat
funds, a written business plan, some outside financial support,
and a good promotion program. Jack and Bruce felt they had all
store.
2. Are the
of this and more and were readyy to embark on their new low-fat
low
cookie/muffin store. Each had $35,000 to invest and withw their
t busine
Build Your Business Plan homes and other resources, they had borrowing power wer of
w o an 3. What a
additional $125,000. up thei
Small Business, Entrepreneurship, and Franchising
Now you can get startedfer79397_ch05_144-170.indd
writing your business167 you are dev
plan! Refer to Guidelines for the Development of good, or ser
the Business Plan following Chapter 1, which ing sources
provides you with an outline for your business of Commerc
plan. As you are developing your business plan, City Plannin
keep in mind that potential investors might be reviewing it. Or
fer79397_ch05_144-170.indd 168
Go on th
16
you might have plans to go to your local Small Business Devel- studies don
opment Center for an SBA loan. especially
At this point in the process, you should think about collecting explore an
information from a variety of (free) resources. For example, if own resear
See for Yourself Videocase
Sonic—A Successful Franchise with an Old-Fashione
For those who are nostalgic for the classic drive- franchisee’s
in diner experience, the Sonic fast-food chain experience
helps fill that need. Sonic offers customers a dose To accompl
of nostalgia with its 1950s-style curbside speak- purchase eq
ers and carhop service. As the United States’ larg-g pproducts liv
ffers a unique and diverse facility, and
est drive-in fast-food chain, Sonic offers
menu selection that helps set it apartt from a highly competitive preneur runn
Team Exercise
roy Smith launched the first a managingg
fast-food franchise market. Founder Troy
Sonic Drive-In (known then as Top HatExplore
rship.
Oklahoma, in 1953 as a sole proprietorship.
Drive-In)successful
in Shawnee,
He later added
websites
globaloperations
and fiandpart-
r Go to the companies’
franchises.
Some off for applying for three
the requirements
and equipment, h
and paying an 8
ner, Charlie Pappe, and eventually turned
franchise.
the business
franchises. The into a requiremen
chapter provides nexamples of successful into the advertisin
franchises. What do the must have provide, and what is
companies formulas and oper
expected to be provided by the franchiser? Compare and ordering guidance
contrast each group’s findings for the franchises researched. a representative o
For example, at Subway, the franchisee is responsible for the and ongoing suppo
initial franchise fee, finding locations, leasehold improvements
 Happening

Facebook Stay up to date! A lot changes in the business world, and on a daily basis, which is
why the authors have created a Facebook page to stay connected with their readers from around the
world and update them with relevant current events, study tips for students, and more. To join the
community, please visit www.bit.ly/FerrellFacebook.

Unique Chapter on Digital Marketing and Social Networking—

Chapter 13 Digital media and digital marketing are recognized for their increasing value in stra-
tegic planning while adding new methods to the traditional marketing mix. Marketers’ new ability
to convert all types of communications into digital media has created efficient, inexpensive ways of
connecting businesses and consumers and improves the flow and the usefulness of information. Addi-
tionally, this chapter describes how businesses use different types of social media and legal and ethical
considerations marketers need to make.

New to This Edition As always, when revising this material for the current edition, all ex-
amples, figures, and statistics have been updated to incorporate the most recently published data and
discuss any recent developments that affect the world of business. Additionally, content was updated
to ensure the most pertinent topical coverage is provided. Here are the highlights for each chapter:

Chapter 1: The Dynamics of Business and Economics

• New boxed features describing real-world business issues
• New examples of entrepreneurs

Chapter 2: Business Ethics and Social Responsibility

• New examples of ethical issues facing today’s businesses
• New “Consider Ethics and Social Responsibility” box in the appendix

Chapter 3: Business in a Borderless World

• New examples of large multinational companies
• New content on opportunities for foreign investment in Mexico’s oil industry

Chapter 4: Options for Organizing Business

• New examples of companies with more than half their revenue generated outside the
United States
• New boxed features describing current global issues

Chapter 5: Small Business, Entrepreneurship, and Franchising

• New coverage of social entrepreneurship
• New examples of entrepreneurs
• New boxed features describing current business issues

Chapter 6: The Nature of Management

• Expanded leadership section
• New See for Yourself Videocase—Ford Fusion

xviii
 Happening xix

Chapter 7: Organization, Teamwork, and Communication

• New content on Pepsi’s global organizational structure
• New See for Yourself Videocase—Zappos

Chapter 8: Managing Service and Manufacturing Operations

• New boxed features describing current business operational issues
• New See for Yourself Videocase—Home Run Inn

Chapter 9: Motivating the Workforce

• New trend in businesses requiring their telecommuting workers to come back into the office
• New examples of companies with excellent motivational strategies

Chapter 10: Managing Human Resources

• New updates on employee wages
• New graphic demonstrating perspectives regarding performance reviews

Chapter 11: Customer-Driven Marketing

• New content on McDonald’s emphasis on Millennials
• New boxed features describing customer-oriented marketing issues

Chapter 12: Dimensions of Marketing Strategy

• Expanded content on reference pricing
• New examples of products in the life cycle

Chapter 13: Digital Marketing and Social Networking

• Significant restructuring and rearrangement of material
• New information on Pinterest and Instagram
• New examples of Facebook tools
• New information on digital payment systems

Chapter 14: Accounting and Financial Statements

• New information on the financial information and ratios of Microsoft
• Significant updates to industry analysis section
• More information on negative cash flow
• New information on types of Google stock

Chapter 15: Money and the Financial System

• Additional information on deflation
• New section on shadow banking
• New boxed feature on Bitcoin

Chapter 16: Financial Management and Securities Markets

• Description of beta as a financial term
• New content on electronic markets

Appendix D: Personal Financial Planning

• New information on student debt
• New advice about how to borrow for educational purposes
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 Acknowledgments
The tenth edition of Business: A Changing World would not have been possible with-
out the commitment, dedication, and patience of Jennifer Sawayda, Michelle Urban,
and Danielle Jolley. Jennifer Sawayda provided oversight for editing and developing
text content, cases, boxes, and the supplements. Michelle Urban assisted with editing,
and Danielle Jolley and Michelle Urban assisted in developing some of the boxes in
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Manual. Anke Weekes, Senior Brand Manager, provided leadership and creativity in
planning and implementing all aspects of the tenth edition. Gabriela Gonzalez, Prod-
uct Developer, did an outstanding job of coordinating all aspects of the development
and production process. Heather Ervolino was the Content Project Manager. Mark
Christianson managed the technical aspects of Connect. Others important in this edi-
tion include Michael Gedatus (Marketing Manager) and Debra Kubiak (Designer).
Michael Hartline developed the Personal Career Plan in Appendix C. Vickie Bajtelsmit
developed Appendix D on personal financial planning. Eric Sandberg of Interactive
Learning assisted in developing the interactive exercises. Many others have assisted
us with their helpful comments, recommendations, and support throughout this and
previous editions. We’d like to express our thanks to the reviewers who helped us
shape the tenth edition:

NaRita Gail Anderson Selina Andrea Griswold

University of Central Oklahoma University of Toledo
Brenda Anthony MaryAnne Holcomb
Delta College Antelope Valley College
Harvey S. Bronstein Sandra Kana
Oakland Community College Mid-Michigan Community College
Colin Brooks Regina Korossy
University of New Orleans Pepperdine University
Diana Carmel Chris Mcnamara
Golden West College Fingers Lake Community College
Mark Lee Clark Lauren Paisley
Collin College Genesee Community College
Deshaun H. Davis Michael Quinn
Northern Virginia Community College James Madison University
Bob Farris Gregory J. Rapp
Mt. San Antonio College Portland Community College
Connie Golden Carol Rowey
Lakeland Community College Surry Community College
Terri Gonzales-Kreisman Greg Simpson
Phoenix College Blinn College
Carol Gottuso Lisa Strusowski
Metropolitan Community College Tallahassee Community College
Maurice P. Greene Bruce Yuille
Monroe College Cornell University—Ithaca
xxiv
Another random document with
no related content on Scribd:
el engaño y la malicia hacen siervos de hombres libres. Otras veces,
emisarios infames de esa innoble industria que no sabe prosperar sin
esclavizar, han ido á la India y á la China, han hecho cómplices suyos
á Inglaterra, á la Unión Americana, á España, al Perú; han
convertido en encubridores de su inicua trata á los representantes
consulares de esas naciones en el Extremo Oriente, han engañado
con viles promesas á los pobres coolíes y á los labradores del Quan-
Tung, y esclavizándolos á dolorosos contratos, los han traído á mal
morir en las sentinas de los barcos en que los hacinaban ó en la
horrible existencia de las colonias inglesas, de Filipinas, de Cuba, del
Perú, de California, horrible existencia de parias, de verdaderos
parias, de hombres que dan asco, de sombras que horripilan, hasta
que un día, como en Jamaica, los fusilan en tropel por celebrar
ceremonias del culto budista, y otro día, como en California y en los
campos del Perú, los persiguen por competencias económicas.
Sin duda que en una industria así manchada con crímenes tan
oprobiosos no tiene ante la moral sencilla el esplendor con que se
presenta á los ojos deslumbrados del epicúreo; pero aún ha hecho
más para hacer más abominable el satánico jesuitismo con que
sacrifica los medios á los fines. Ha hecho más. Ha convertido
naciones ilustres en la historia de la civilización, como Inglaterra, en
impositora de un vicio horrendo á una sociedad de cuatrocientos
millones de seres humanos, ó como España, en impositora de un
privilegio enervante é incivilizador en favor de sus hijos territoriales
contra sus hijos coloniales.
La guerra del opio, una guerra mortífera, inicua y vergonzosa,
exclusivamente hecha por Inglaterra contra China para imponerle el
consumo del opio que un emperador digno de eterna loa quiso á toda
costa impedir que siguiera labrando la vida y la moral de sus
súbditos, es la tercera forma, no más aterradora que las otras, pero
tan inicua como las otras dos, que ha tomado en nuestros tiempos la
inmoralidad industrial.
Muchos errores y muchos delitos ha cometido Inglaterra por
favorecer su industria; pero tan horrendo como la guerra del opio,
tan infame como la mortal narcotización de todo un pueblo para
ganar así unos cuantos millones de libras esterlinas, ninguno. ¡Y
pensar que ese es el pueblo del siglo XVII!
 La guerra sorda, continua, sin cuartel, que á principios del siglo
estalló en todo el Continente, desde Méjico hasta el virreinato de
Buenos Aires, dando al fin por bendecido fruto la abolición del
principio industrial obtenido por los españoles de territorio contra
los españoles de origen y derecho, ha continuado y continúa en Cuba,
en Puerto Rico, en Filipinas, sociedades cuya potente vitalidad, cuya
fuerza económica, cuyos beneficios industriales explotan á mansalva
los españoles que usufructúan su privilegio contra los insulares que
sienten ligados sus movimientos por ese privilegio.
En el fondo, no es la política, no es un plan político, es la industria,
es un plan industrial el que esclaviza á esas islas malogradas para la
libertad, para la civilización, para el mundo y para España misma.
El día en que estallen, la moral industrial habrá dado en ellas un
gran paso. Si España quiere que no estallen, haga á la Moral el bien
de no supeditar la libertad de tres sociedades al beneficio industrial
de pocos y no los mejores de sus hijos.
 CAPÍTULO XXXVIII

LA MORAL Y EL TIEMPO

El tiempo, para el trabajo, es aire; para el ocio plomo.

Como plomo, pesa en pequeñas cantidades lo que en grandes
cantidades el trabajo, y es natural que de continuo busquemos el
modo de descargarnos de la carga fatigosa.
En el modo de descargarse está gran parte del arte de la vida, y en
combinar el pasatiempo con el tiempo empleado en el trabajo está la
superioridad ó la inferioridad de una civilización. En la civilización
más adelantada, que ha de ser la más moral, está ingeniado el
pasatiempo con propósito de bien, para evitar el mal de que la
ociosidad es consejera. En la civilización menos desarrollada, que es,
por menos racional, menos moral, el pasatiempo es violenta
supresión de tiempo. La civilización moral ha de llevar el orden al
descanso del trabajo. La civilización inmoral altera el orden ó
continúa el desorden en las horas del reposo y del solaz. La una sabe
distraerse, traer su atención de una ocupación de tiempo que la
absorbe á otra ocupación de tiempo que la encanta. La civilización
inferior no sabe más que divertirse; verter á raudales en nonadas
peligrosas el tiempo que pesa sobre individuos, grupos y sociedad
entera. La vitalidad de todas las formas religiosas está íntimamente
relacionada con este serio problema sociológico del empleo del
tiempo sobrante. La enérgica resistencia de las diversiones más
inmorales á argumentos de razón y de experiencia se explica por la
necesidad en que pueblos é individuos están de deshacerse de la
carga del tiempo sobrante.
Los vicios más rebeldes, que son los de sensualidad, contra todo
remedio se rebelan y resisten, por el vergonzoso poder que tienen de
absorber fuera del tiempo los sentidos.
Los vicios más cobardes, la difamación, la maledicencia, la
calumnia, porque matan el tiempo, sobreviven.
El culto, en las religiones positivas, es la raíz más profunda de la fe.
Cuanto ésta es más irracional, tanto el culto es más teatral. Lo que no
se puede obtener por devoción se obtiene por diversión. De ahí, en el
fondo histórico de todas las religiones monoteístas, el germen de
politeísmo que se ven forzadas á cultivar con esmero para
entretenimiento de las multitudes. Cuanto mayor el número de
atributos de la divinidad, y más numerosas sus manifestaciones y
personalizaciones, tanto más frecuente el culto, tanto más fecundo
en pasatiempo. Las innumerables legiones del brahmanismo y del
budismo, el arte de brahmines y bonzos en divertirlas con sus cultos
respectivos deben la disminución de carga, que es para ellas el
tiempo y la flemática fidelidad con que resisten, á la propaganda y al
espectáculo del protestantismo en la India. Son, entre indus,
tibetianos y chinos, deduciendo confucianos, mahometanos, parsis,
nanakianos, panteístas, indiferentes y librepensadores, unos
seiscientos millones de seres humanos, sobre los cuales pesa el
tiempo con la abrumadora pesadumbre con que pesa en aquellos
campos de batalla del trabajo en que la competencia biológica no ha
podido moderarse ni por la ejemplar sobriedad del combatiente, ni
por la fecundidad de recursos naturales en el suelo del combate, ni
por la portentosa laboriosidad y la industria secular del mejor
mantenedor de ese combate, el chino.
¿Qué sería de ese hormiguero de racionales si sus religiones no le
hicieran soportable el tiempo? ¿Qué de los doscientos cincuenta
millones de católicos que generalmente pululan en las sociedades
menos industriosas de Europa y América, si el culto de su Iglesia no
los divirtiera casi todos los días del tiempo que casi continuamente
les sobra?
Cierto que el tiempo empleado en el culto es una resta formidable
y está lejos de ser un empleo útil; pero, al menos, en esa disipación
entra de algún modo la idea del deber en cuanto el religionario está
obligado por su religión al culto.
Infinitamente, de todos modos, menos inmoral es ese abuso del
tiempo que el favorecido por las cien instituciones del vicio que se
levantan en el seno de la civilización á acusarla de su incapacidad
para aprovechar en distracciones civilizadoras y moralizadoras el
tiempo social que sobra cada día después de las faenas de las
industrias mecánicas y racionales.
El teatro, que es una institución de esa buena especie, pasatiempo
educador como ninguno por ser más accesible que otro alguno á la
receptividad mental y sensitiva del pueblo, en ninguna parte es una
institución popular ni nacional; no popular, porque no alcanza
sistemáticamente al pueblo; no nacional, porque reduce su acción á
las grandes capitales, y pocas veces llega á las pequeñas, y nunca á la
población rural. La escuela nocturna, que debiera ser en todas partes
un atractivo irresistible para la falange industrial que conduce á las
naciones, no se ha extendido bastante á villas, burgos, villorrios y
aldeas, y en parte alguna tiene fuerza de atracción bastante para
disputar su presa á los centros de depravación.
Las conferencias literarias, científicas, religiosas, políticas,
económicas, son privilegio de los grandes centros.
De ellos también, como si sólo en ellos indujera la sobra de tiempo
á excesos criminales, es privilegio exclusivo la benéfica propaganda
de las asociaciones establecidas contra la intemperancia.
La patinación artificial, los gimnasios, las salas de armas, las de
tiro, los ejercicios de bomberos, las sociedades de tiro al blanco, las
excursiones fluviales y marítimas con propósito de educación
placentera, son instituciones privativas de un cortísimo número de
individuos en el cortísimo número de ciudades norte-americanas,
suizas, inglesas y alemanas en que existen.
Los ateneos, liceos, academias, casinos, instituciones dos veces
preciosas porque convierten el estudio en placer, y porque al placer
del estudio facilitado por la palabra viviente del propagandista
agregan los amables solaces de la sociabilidad, son mucho menos
generales de lo que debieran, y en parte alguna alcanzan con su
fructífero pasatiempo al fondo de la masa social.
Los conciertos populares, que usurpan su apellido, porque casi
nunca se ponen al alcance del mínimo ahorro que puede hacer el
llamado hombre del pueblo, debieran ser una verdadera institución
nacional en todos los países, y alcanzar con su benéfica acción á la
población aldeana y rural. Los orfeones, las sociedades corales, las
asociaciones filarmónicas, debieran dondequiera corresponder al
hondo intento de educación popular y nacional que tienen en
Alemania, y sorprender, como allí, al trabajador en su taller y al
labrador en su labranza.
El estúpido militarismo que hace omnipotentes en Europa á los
inmorales que explotan la necedad y la ignorancia de la turba, podría
convertirse en un semillero de instituciones culturales y de útil,
honesto y fecundo pasatiempo, si se convirtiera la atención popular
hacia los ejercicios gimnásticos, militares y estratégicos en que es
educada toda la porción de europeos que el ejército permanente roba
á la Industria, al Arte y á la Ciencia.
Los paseos públicos, que en vez de exhibiciones del lujo insolente y
de la vanidad triunfante debieran ser, en lo posible, remedos
placenteros é instructivos de la Naturaleza; los jardines botánicos;
los museos zoológicos, pictóricos y antropológicos, que debieran,
como las bibliotecas, hacerse instituciones campestres como
urbanas, para empeñar á la muchedumbre en la dulce tarea de ver
cada vez mejor el mundo que nos rodea, la cadena biológica de que
somos eslabón, el movimiento del Arte en tiempo y países diferentes,
el proceso de la vida humana desde la edad remota de la tierra, al
través de todas las edades de la civilización, son hoy instituciones
exclusivas de las que se llaman aristocracias del privilegio, de la
fortuna ó del saber, en sólo las grandes capitales de naciones ya
robustas.
Mientras la civilización no sepa emplear el tiempo que le sobra
después del trabajo de cada día, no será una verdadera civilización,
porque no sabrá emplear la primera riqueza y la más transcendental.
Esto es interés de todo el mundo. Á nadie, por laboriosa que su
vida se deslice, le falta un momento de ocio en que sentirse
abrumado de fastidio, porque necesita un solaz social y no lo
encuentra, ó tiene que aceptar como tal, en la mayor parte de las
residencias de este mundo, alguno de los pasatiempos que repugna la
razón.
Á la mayor parte de los hombres sobra tiempo, aunque sólo sea el
cada día deducido del trabajo cotidiano, para aburrirse de sí mismo y
de los otros y para verse expuesto á optar entre fastidiarse á solas ó
corromperse acompañado. Tanto ha conocido la lírica del día esa
doble faz del problema del tiempo, que, cantando el tedio, ha
divinizado crímenes, vicios y monstruosidades hijos del fastidio de sí
mismo, y que el fastidio de sí mismo ha acogido como inmortales
protestas de la justicia y del dolor contra el infame orden del mundo
en que el tiempo es plomo que pesa sobre todo el que no tiene
dignidad bastante para emplearlo en el trabajo. Las noches de las
grandes ciudades son probablemente superiores, en los pueblos más
prósperos de la civilización actual, á la vida nocturna de Atenas; pero
las instituciones atenienses, ó, más históricamente, las costumbres
de los atenienses, que tenían por objeto el empleo popular del tiempo
que sobraba cada día, serán perpetuo motivo de generosa envidia
para todos los que puedan seguir con los ojos de la mente el
movimiento de la ciudad por excelencia, en las palestras, en las
plazas públicas, en el Pórtico, en la Academia, en los alrededores,
ejercitándose en ejercicios del cuerpo, de la mente y del ánimo, y
siguiendo material y mentalmente las huellas de Sócrates, de Zenón,
de Platón, de Aristóteles y de los cien sofistas que enseñaban á mal
razonar, pero que enseñaban también á emplear el tiempo sobrante
en hacer menos mal del que es capaz de hacer un ocioso que tiene
hambre de placer ó que está agobiado por el peso de las horas.

FIN
 ÍNDICE

Páginas.
EUGENIO MARÍA DE HOSTOS

(1839–1903)

I.— Hostos, figura representativa VII

II.— Hostos rompe con España IX
III.— Hostos comienza su odisea benefactora XI
IV.— Hostos, maestro XIII
V.— Hostos, literato XVII
VI.— Á propósito de Hostos, literato, el tupé de los europeos XXX
VII.— Hostos, filósofo moralista XXXV
VIII.— Hostos, sociólogo XL
IX.— Hostos, tratadista de Derecho constitucional L
X.— Hostos, hombre de ideales y hombre de hogar LIII

Prólogo de la primera edición 1

Introducción 5
 PRIMERA PARTE

RELACIONES Y DEBERES

Capítulo I.—La Sociedad y sus órganos.—Definición de Sociedad.—

Órganos del organismo social.—Descripción de los órganos sociales: El
individuo. La familia. El municipio. La región. La nación. La familia de
naciones 25
Capítulo II.—Objeto de la moral social.—En qué se funda 30
Capítulo III.—Exposición de las relaciones 34
Capítulo IV.—Clasificación de relaciones 37
Capítulo V.—Análisis de las relaciones del hombre con la sociedad.—
Relación de necesidad 41
Capítulo VI.—Segunda relación.—Relación de gratitud 44
Capítulo VII.—Tercera relación.—Relación de utilidad 46
Capítulo VIII.—Cuarta relación.—Relación de derecho 48
Capítulo IX.—Quinta relación.—Relación de deber 51
Capítulo X.—Del deber y su función en la economía moral del mundo 54
Capítulo XI.—En qué se fundan los deberes sociales 58
Capítulo XII.—Deberes derivados de nuestras relaciones con la Sociedad 63
Capítulo XIII.—El deber del trabajo.—Sus modificaciones en los diversos
grupos sociales 72
Capítulo XIV.—Deber de obediencia y sus modificaciones 78
Capítulo XV.—Por qué no se da su nombre á los deberes derivados de la
relación de utilidad 80
Capítulo XVI.—Continuación del anterior.—Cooperación.—Unión.—
Abnegación.—Conciliación 88
Capítulo XVII.—Deberes deducidos de la relación de derecho 92
Capítulo XVIII.—El derecho armado.—Deberes que impone 97
Capítulo XIX.—El deber de los deberes 103
Capítulo XX.—Los conflictos del deber.—La regla de los conflictos 107
Capítulo XXI.—Deberes del hombre para con la Humanidad.—
Confraternidad.—Filantropía.—Cosmopolitismo.—Civilización 114
Capítulo XXII.—Deberes complementarios.—Sinopsis de los deberes
sociales primarios y secundarios.—Sinopsis de las virtudes sociales,
políticas y económicas 123
Capítulo XXIII.—Deberes complementarios.—Continuación 132
 SEGUNDA PARTE

LA MORAL Y LAS ACTIVIDADES DE LA VIDA

Capítulo XXIV.—Enlace de la Moral con el Derecho positivo 145

Capítulo XXV.—Enlace de la Moral con la Política 150
Capítulo XXVI.—La moral social y las profesiones 155
Capítulo XXVII.—La Moral y la Escuela 163
Capítulo XXVIII.—La Moral y la Iglesia católica 168
Capítulo XXIX.—La Moral y el protestantismo 176
Capítulo XXX.—La Moral y las religiones filosóficas 183
Capítulo XXXI.—La Moral y la Ciencia 189
Capítulo XXXII.—La Moral y el Arte 197
Capítulo XXXIII.—La Moral y la Literatura.—La novela 204
Capítulo XXXIV.—La Moral y la Literatura.—La dramática 213
Capítulo XXXV.—La Moral y la Historia 223
Capítulo XXXVI.—La Moral y el periodismo 229
Capítulo XXXVII.—La Moral y la Industria 240
Capítulo XXXVIII.—La Moral y el tiempo 250
 BIBLIOTECA AYACUCHO
BAJO LA DIRECCIÓN DE DON RUFINO BLANCO-FOMBONA

OBRAS PUBLICADAS.

I–II.—Memorias del general O’Leary:

Bolívar y la emancipación de Sur-América.
Dos lujosos volúmenes de 700 á 800 páginas en 4.º
Se venden separadamente al precio de 7,50 pesetas
cada uno.
III.—Memorias de O’Connor.
sobre la Independencia Americana.
La obra en 4.º, en papel pluma. Precio: 5 pesetas.
IV.—Memorias del general José Antonio Páez.
Un volumen muy bien impreso, en 4.º Precio: 7,50
pesetas.
V.—Memorias de un oficial del ejército español.
Por el Capitán Rafael Sevilla.
Un volumen en 4.º, 5 pesetas.
VI–VII.—Memorias del general García Camba.
Para la historia de las armas españolas en el Perú.
Dos magníficos y gruesos volúmenes en 4.º, á todo
lujo. Precio: 7,50 pesetas cada uno.
VIII.—Memorias de un oficial de la legión británica.
Campañas y Cruceros durante la guerra de
emancipación hispano-americana.
Un volumen en 4.º, 4 pesetas.
IX.—Memorias del general O’leary:
Ultimos años de la vida pública de Bolívar.
Este libro, desconocido hasta ahora, complementa
los dos volúmenes sobre Bolívar y la emancipación;
es una joya de historia americana por sus
 revelaciones, á las cuales debió el que se le hubiera
ocultado por tantos años.
En 4.º á todo lujo. Precio: 7,50 pesetas.
X.—Diario de María Graham.
San Martín.—Cochrane.—O’Higgins.
En 4.º á todo lujo. Precio: 7,50 pesetas.
XI.—Memorias del Regente Heredia.
Monteverde.—Bolívar.—Boves.—Morillo.
Precio: 4,50 pesetas.
XII.—Memorias del general Rafael Urdaneta.
General en jefe y Encargado del gobierno de la
Gran Colombia, 7,50.
XIII.—Memorias de Lord Cochrane.
Precio: 6 pesetas.
XIV.—Memorias de Urquinaona.
Comisionado de la Regencia española al Nuevo
reino de Granada.
Precio: 7 pesetas.
XV.—Memorias de William Bennet Stevenson.
Sobre las campañas de San Martín y Cochrane en
el Perú.
Precio: 5,50 pesetas.
XVI.—Memorias póstumas del general José María Paz.
Precio: 8 pesetas.
NOTAS DEL TRANSCRIPTOR
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BIBLIOTECA DE BIBLIOTECA DE
CIENCIAS CIENCIAS
POLITICAS Y POLÍTICAS Y
Título SOCIALES SOCIALES
EUGENIO MARIA EUGENIO MARÍA DE
DE HOSTOS HOSTOS

Alejandro Alvarez Alejandro Álvarez

(Venezuela y (Venezuela y
IV Colombia.)—4 Colombia.)—Precio:
pesetas 4 pesetas
Angel César Rivas Ángel César Rivas

BIBLIOTECA DE BIBLIOTECA DE
CIENCIAS CIENCIAS
POLITICAS Y POLÍTICAS Y
V SOCIALES SOCIALES
EUGENIO MARIA EUGENIO MARÍA DE
DE HOSTOS HOSTOS

Partiendo del Partiendo del

principio principio boliviano
XI
boliviano de que de que América
America
más perdurable, que más perdurable, que
XVI
la del ríoplatense la del rioplatense
esta cinica herejía no esta cínica herejía no
XXV
piensa piensa
Haber visto lo que Haber visto lo que he
XXVI he visto para ver visto para ver lo que
lo que ves veo
Sir Herbert reconoce Sir Herbert reconoce
XXVIII también que rasgo también qué rasgo
principal principal
sino que puede sino que puede
decirse sin decirse sin
XXXII
temeridad que fue temeridad que fué
de los primeros de los primeros
XXXIII Lo encontró después Lo encontró después
 un series en series
monorrimas monorrimas
mas general é más general é
importante: la de importante: la de la
XXXIII la manifiesta manifiesta
influencia de la influencia de la
epopeya epopeya
apostóles apóstoles
contemporáneos contemporáneos de
XXXV de moral social y moral social y de
de moral moral individual
ndividual
en que se presente á en que se presente á
activar nuestros activar nuestros
XXXVIII
impulsos ó a impulsos ó á
despertar despertar
este número son Die este número son Die
Vorgesehichte der Vorgeschichte der
XLIII Ethnologie Ethnologie (1880),
(1880), Grundzüge
Grundzüge
por que entre tantas porque entre tantas
sociedades sociedades
XLVII infantiles ni una infantiles ni una
sola nació con sola nació con salud
salud
jurídicas que pueden jurídicas que pueden
sufrir las sufrir las sociedades
XLVIII
sociedadas humanas
humanas
una harmonía una armonía
preexistente entre preexistente entre
XLIX los fenómenos los fenómenos
cósmicos y los cósmicos y los
fenómenos fenómenos
en Africa, en en África, en América
11 América y en y en Oceanía
Oceanía
11 Gama declara Gama declara
portuguesa una portuguesa una
población de más población de más
de doscientos de doscientos
millones de hindús
 millones de
hindus
Organos del Órganos del
27
organismo social organismo social
como individuo en la como individuo en la
34
familía familia
por ella tenemos la por ella tenemos la
muerte; muerte;
44
muribundos, á ella moribundos, á ella
volvemos volvemos
á la cual debe á la cual debe siempre
45 siempre beneficios beneficios que
que agradece agradecer
La influencia que La influencia que
47 tiene el instinto y tienen el instinto y
el sentimiento el sentimiento
sociales, haciendo sociales, haciendo
57 cada vez más uno cada vez más uno al
al ser social sér social
conocimiento íntimo conocimiento íntimo
59 del ser por el ser del sér por el sér
mismo. Nada mismo. Nada
podrá jamás podrá jamás justificar
justificar á á Pisístrato, á
60
Pisistrato, á Pericles
Pericles
segundo relación es segunda relación es
66 tan natural como tan natural como el
el primero primero
providencial, pues es provincial, pues es
75 claro que si el claro que si el
trabajo individual trabajo individua
esta relación esta relación compele
compela al al individuo en el
80
individuo en el grupo de la
grupo de la
Util, para el vulgo, es Útil, para el vulgo, es
81 todo aquello de todo aquello de que
que el el
de relaciones que de relaciones que
92 ligan á cada ser ligan á cada sér con
con la sociedad la sociedad
96 Así es como, cuanto Así es como, cuanta
más fuerza tenga más fuerza tenga en
en nosotros nosotros
concreto de deber concreto de deber
agotaría nuestra agotaría nuestra
103
actividad conscia actividad de
conciencia
su objetivo la Moral, su objetivo la Moral,
105 es el á que se es el al que se
llegará llegará
Su ejemplo es por sí Su ejemplo es por sí
109 sólo una solo una influencia
influencia social social
resulta de la fuerza resulta de la fuerza
113 conscia que conscia que
desplega en despliega en
Veámos ahora qué Veamos ahora qué
115 nombres toma nombres toma cada
cada uno de uno de
para cuanto dice para cuanto hace
referencia á las referencia á las
127
necesidades necesidades
materiales materiales
y sus familias, á y sus familias, á
130 quienes reunen, quienes reúnen,
exhortan, distraen exhortan, distraen
consejos, estímulos, consejos, estímulos,
131 ejemplos, cuna, ejemplos, cuna,
tálamo, ataud tálamo, ataúd
que tiene la que tiene la
tolerancia, tolerancia,
136
impuesta y impuesta y
cumplida com cumplida como
del vivir social, del del vivir social, del
151 continuo ludir de continuo lidiar de
poderes con poderes con
más poderoso la más poderoso la
160 desplegan: la despliegan: la
pasión del dinero pasión del dinero
160 de principios de principios
religiosos; en religiosos; en dónde
ociosidad más
 donde ociosidad
más
deductivamente al deductivamente la
invariabilidad del invariabilidad del
174 procedimiento procedimiento
seguido por la seguido por la
Humanidad Humanidad
en que se desplega en que se despliega
189 mayor fuerza mayor fuerza
conscia y en conscia y en
caracteriza por un caracteriza por un
apetito apetito
205
desarreglado de desarreglado de
sensaciodes sensaciones
uso de ella dos uso de ella dos
disipaciones, disipaciones,
209
perniciosímas las perniciosísimas las
dos dos
lo contrarío de lo lo contrario de lo que
214 que conoce que es conoce que es su
su deber deber
deux ex machina de deus ex machina de
215 todos sus efectos, todos sus efectos,
de toda su de toda su
ciudades ciudades
necesarimente necesariamente
217
crapulosas, en crapulosas, en
donde la donde la
centros populosos y centros populosos y
217 caprulosos expone crapulosos expone á
á la familia la familia
y de interés social y de interés social que
que privativamente
235
privativamente despliega
desplega
Estados cierran sus Estados cierran sus
242 puertos, ni puertos, ni cohíben
cohiben con leyes con leyes
y continúa en Cuba, y continúa en Cuba,
249 en Puerto Rico, en en Puerto Rico, en
Filipina Filipinas
1. Se corrigieron silenciosamente errores tipográficos
obvios y variaciones ortográficas.
2. Se mantuvo la ortografía arcaica, no estándar e incierta
tal como se imprimió.
3. Notas al pie reindexadas usando números.
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