GDC453 Assignment 2 - Taka Cake House

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REDESIGNING WEBSITE

Taka Cake House


Name: Aina Nazirah Binti Junaidi
Student’s ID: 2024903153
Course: GDC453 (New Media & Application)
Date: 1st June 2024
Bachelor of Graphic Design
College of Creative Arts
Universiti Teknologi MARA Cawangan Melaka
Introduction
In today's digital era, having a strong web presence is essential for gaining trust from potential
customers. A well-designed, up-to-date website that ranks well in search engines instantly
enhances credibility. It provides a centralized platform for potential customers to access all
the information they need. Simply put, people expect businesses to have a professional online
presence.

Websites serve various purposes, including establishing an online presence, showcasing


products or services, providing company information, engaging with customers, and
attracting more visitors.

In this project, I will redesign the website of a local Malaysian business called "Taka Cake
House," accessible at https://taka.com.my
Company’s Profile
Taka Cake House, a pastry shop in Sarawak, has been on its
journey since 1986. It started with a small outlet on Jalan
Satok and has since expanded to 14 outlets across Kuching
City, with a 15th outlet currently under construction.

Today, Taka is one of the most popular brands in the region,


known for delivering top-quality products. They sell plain
bread to French croissants and from traditional layer cakes
to popular Western cheesecakes.

Their dedication to excellence is reflected in their hiring of


professional bakers from around the world to ensure
consistent quality.
Type of Website
Taka Cake House website can categorized as a
static website, which contains information and
visuals regarding the Taka Cake House menu.

The website can reach at https://taka.com.my


SWOT Analysis
S W O T
STRENGTHS WEAKNESSES OPPORTUNITIES THREATS
Established in 1986, Taka Relies mainly on physical Start selling online to reach
Cake House is a renowned stores, limiting reach. more customers. Abundance of
bakery in Sarawak. competitiors operating in
Lack of significant online Introduce new and exciting
Sarawak
They offer a wide variety presence hinders customer products to attract more
of high-quality baked attraction. customers. Static website may not be
goods. updated regularly.
Website is not appealing to Upgrade their website to
Halal pastry house customers. improve online presence.
With 14 outlets in Poor layout and composition Advertise their products
Sarawak, Taka is Company’s logo too more extensively
expanding to better serve common. Add more interactive in the
customers. Unsuitable typeface. website
No halal logo.
Design Recommendation
Incorporate an elegant design that reflects the ambiance of a pastry shop.
Use typography that enhances the image of the company.
Choose for a flexible layout and composition to avoid rigidity.
Introduce interactivity, such as subtle animations, to make the website feel
dynamic.
Apply an elegance color scheme that enhances the overall aesthetic of the website.
Ensure seamless navigation and user experience for easy exploration of products
and services.
Implement responsive design to ensure compatibility across various devices.
Integrate social media sharing buttons to encourage user engagement and brand
visibility.
Design Recommendation
Flow Chart
HOME PAGE

MENU

ABOUT US PRODUCTS BRANCHES CONTACT US

CUPCAKES CAKES COOKIES SPECIAL CATERING

INSTAGRAM FACEBOOK PHONE WHATSAPP


Photography

Moodboard
Color Scheme

Typeface

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