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DETAILED CONTENTS vii
Summary 48
Review questions 48
Further reading 49
Glossary 346
Index 352
The lead author for each chapter is as follows: Eileen Crawley for chapters 1 to 5, 8, 9, 11 and 14;
Stephen Swailes for chapters 6, 7 and 13; and David Walsh for chapters 10 and 12. The authors
gratefully acknowledge the many helpful suggestions received from anonymous reviewers during
the writing process.
List of figures
7.1 Annual gross earnings 2007 (€000) (organizations with fewer than ten employees excluded) 149
7.2 Financial and psychological components of reward 154
7.3 Determinants and outcomes of reward 158
7.4 Relationships between organizational performance and aggregate workforce satisfaction 164
3.1 The ‘EPRG’ model of mind-sets and international strategies (Perlmutter, 1969) 59
8.1 Performance appraisal elements linked to the knowledge and skills required by line managers 173
8.2 Factors that impact on expatriate adjustment 183
Eileen Crawley has had an international career in business management, corporate training,
and academic teaching over the past thirty years.
Eileen graduated from the University of East Anglia with a degree in social studies. She
began her career in the UK Department of Employment. However, on moving to Malaysia
she developed a career and a business, providing corporate training for leading Malaysian
institutions. During this time she completed her MSc in training and human resource man-
agement (HRM) with Leicester University’s Centre for Labour Market Studies. This stimulated
her interest in cross-cultural issues and international HRM.
On moving to Spain she was employed by the Open University Business School and tutored
MBA students in Brussels, Vienna, and Munich. She also worked as a corporate trainer for
senior managers in leading Spanish organizations and conducted programmes for IEDE and
BBVA Business Schools in Madrid.
Following a year teaching in China, she was appointed Senior Lecturer at the University
of Bournemouth Business School, where she developed and taught International HRM and
other HR/OB courses for five years. She was also a programme leader during this time.
She returned to Malaysia in 2008 and continues to work as a part-time lecturer and dis-
sertation supervisor for British and Australian university partner colleges. Currently she is a
part-time lecturer on the University of East London MBA Programme, teaching International
HRM at WIM College (Malaysia), and is a coordinating lecturer for the University of Ballarat,
Australia, MBA programme, teaching HRM at Stamford College. She also teaches on the
Cardiff Metropolitan University BABS programme at Westminster International College. She
has recently been an external examiner for Nottingham Trent University in Malaysia. Students
in Malaysia come from all over the world and Eileen enjoys the constant challenge of sup-
porting students from different cultures.
Institute of Personnel and Development (CIPD); and also in the establishment of thriving
CIPD courses in Moscow and in Baku, Azerbaijan.
David has over thirty years’ university teaching experience, including visiting lectureships
in Europe and South East Asia. His current teaching in Nottingham is centred on Masters pro-
grammes in Management, HRM, and Business Administration, which attract students from
all parts of the world.
David’s subject specialism is International Human Resource Management (IHRM), alongside
the more strategic aspects of HRM, which include his scholarly interests in People and Pro-
ductivity, Workplace Employment Relations, Exit Management, and Diversity Management.
How to use this book
Learning outcomes
Learning Outcomes
After reading this chapter you will be able to: Each chapter opens with a series of learning outcomes
● understand the meaning of Human Resource Management (H
HRM (SHRM) which provide a route map through the chapter and
● explain the difference between various approaches to Internat
the goals of each section, so that you know what you
● make sense of some of the key terminology, concepts, and per
● see the relationship between the development of internationa can expect to achieve as you progress through the
● appreciate the range of issues that IHRM presents for multina chapter.
Introduction Introduction
This book provides an introduction to International Human R At the beginning of each chapter you will find an
and goes on to discuss the major challenges facing multinatio
wide management of their human resources. It is particularly
introductory section offering a brief overview of the
are taking an undergraduate or postgraduate course in Interna subject topic and key issues to be covered in that
have previously studied HRM.
First, however, this opening chapter explains how IHRM
section of the book.
concepts and terminology related to our study of this academ
Discussion activities
Discussion Activity 5.1
Consider the links that your own country has with other countries Each chapter contains a number of discussion questions
and training. Which countries, if any, have educational links with y
or universities? and points. These are designed to provide an opportunity
Why is this, do you think? For example how far do such links i
skills of the local labour force? Do MNEs and local companies re for readers to work together and share ideas. This feature
universities?
will also help you to assess your own understanding of
the text and to consider how topics and ideas might be
applied to your own country and work experiences.
Case examples
Case Study 12.1 (Part Three) Employees’ social
at Insure-Co.
02-Crawley-Chap01.indd 3
Each chapter includes several cases in order to illustrate
1/8/13 2:28 PM
Glossary
Glossary
New terms which are introduced in each chapter have
14-Crawley-Chap12.indd 283
been combined into a final glossary. These terms are
1/11/13 12:57 PM
02-Crawley-Chap01.indd 24 360-degree (Three-hundred-and-sixty-degree) Bounded rationali identified in bold when they appear in the text for the
1/8/13 2:28 PM
or multi-source performance rating system—a not make perfectly
performance rating system that uses opinions of not rationality is bound first time. You will also be directed to other chapters
only the line manager but also peers, subordinates, other words there i
and sometimes customers and suppliers to provide an person can have or where related concepts or topics are developed.
How to use the Online Resource Centre
http://www.oxfordtextbooks.co.uk/orc/crawley/
For students:
Web links
A series of annotated web links will direct you to
valuable sources of information on IHRM and
specialist forums to further your learning in the
field.
Online glossary
The authors have provided an online version of
the glossary from the book which enables you to
search across the terminology from the book for
your ease of reference.
HOW TO USE THE ONLINE RESOURCE CENTRE xix
Recommended films
The authors have provided a list of suggested
films which you may like to watch to further your
understanding of various aspects of international
human resource management.
Stakeholder
Figures and illustrations from the book
interests:
Shareholders These have been provided for your ease of use –
Management
Employee groups you can insert them into your PowerPoint® slides
Government
Community HRM policy
choices:
HR outcomes:
or simply show them to students on-screen.
Unions Commitment
Employee influence Competence
Human resource Congruence
flow Cost-effectiveness
This page intentionally left blank
Part I
The context
of IHRM
This page intentionally left blank
What is IHRM? Definitions
and perspectives
Learning Outcomes
After reading this chapter you will be able to:
● understand the meaning of Human Resource Management (HRM) and Strategic
HRM (SHRM)
● explain the difference between various approaches to International HRM (IHRM)
● make sense of some of the key terminology, concepts, and perspectives in IHRM
● see the relationship between the development of internationalization and IHRM
● appreciate the range of issues that IHRM presents for multinational enterprises
(MNEs) and for small or medium-sized enterprises (SMEs).
Introduction
This book provides an introduction to International Human Resource Management (IHRM)
and goes on to discuss the major challenges facing multinational organizations in the world-
wide management of their human resources. It is particularly useful for those students who
are taking an undergraduate or postgraduate course in International HRM, but who may not
have previously studied HRM.
First, however, this opening chapter explains how IHRM differs from HRM. Then, key
concepts and terminology related to our study of this academic subject are briefly explained.
We begin by considering the terms HRM and Strategic HRM, go on to explore the foremost
approaches to the study of IHRM, and then provide an introduction to concepts and argu-
ments that underpin both HRM and IHRM. Finally, we briefly consider the role of an IHRM
department and its degree of involvement in HR issues across the organization, in the context
of the evolving structure of MNEs.
The second part of the chapter presents an overview of the book and an outline of each of
the chapters.
of their employment. It also involves the management of employment relations, which may
include dealing with employee representatives or their trade unions.
In spite of this generally agreed set of management processes, HRM is often examined from
the perspective of just one country. So, texts published in the UK, the USA, or India, and so on,
tend to use examples local to them and to focus their attention on the way national employ-
ment legislation impacts on the practice of HRM in their particular country. By contrast, some
texts take a more comparative approach, examining the human resource systems and prac-
tices used in different countries. This approach provides a helpful insight into the complexities
of managing people in different parts of the world, and a useful guide to the laws and customs
that influence how human resource activities are performed. In addition, we can differentiate
between texts by the extent to which they adopt an academic or a practitioner focus. From
our viewpoint, the latter tend to pay insufficient attention to a critical (i.e. questioning) dis-
cussion of theory and the likely implications for HR in practice.
Whereas the concept of Personnel Management is often perceived as a middle manage-
ment function in which the manager has little influence on strategic decisions, the concept of
HRM (derived from the USA in the 1980s) is based on ‘the notion that people management
can be a key source of competitive advantage’ ( Tayeb, 2005: 5). As a consequence, HRM is
more associated with a senior management role, with its occupant being expected to have
direct involvement in strategic decision making.
Storey (2001) has identified twenty-seven differences between Personnel Management
and HRM. He then divides these into four broad areas:
Taking these in turn, Storey suggests that HRM places emphasis on giving the organization
a competitive edge through gaining employees’ commitment, as opposed to their mere ob-
servance or compliance with company rules. Second, HRM is seen as being integrated with
an organization’s strategic objectives. Third, as a result of this enhanced importance, HRM
responsibilities go beyond the specialist personnel manager and involve line managers as
drivers of HR policies. Finally, the focus of HRM is on managing organizational culture rather
than simply ensuring compliance with procedures.
From the above, it follows that the main functions of HRM (in terms of recruiting, training,
and rewarding staff, and so on) also need to be integrated. Moreover, increased significance
is given to job redesign and restructuring to allow devolved responsibility and empowerment
(Storey, 2001).
Storey’s actual definition of HRM (1995: 5) is as follows: ‘Human resource management
is a distinctive approach to employment management which seeks to achieve competitive
advantage through the strategic deployment of a highly committed and capable workforce,
using an array of cultural, structural and personnel techniques.’
However, this might be seen as rather idealistic. Redman and Wilkinson (2006), for example,
suggest that Storey’s definition is associated with what is now known as ‘high commitment
management’ and ‘high performance work systems’. These tend to lay down a somewhat
prescriptive view of what HRM should look like. Perhaps a more realistic, general, and
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NATURE OF TARGETS FIRED AT.
Targets have been of all kinds, such as:—
1. Dense masses at all ranges.
2. Extended lines at all ranges.
3. Artillery on the move and in action.
4. Edges of woods, hedges, ditches, etc., where enemy’s firing-line
was known to be, but in many cases could not be seen.
5. Enemy machine guns in all manner of positions, usually
invisible to the eye or even with glasses.
6. Hollows, wood, and other cover under which the enemy was
known to be concentrating.
7. Searching fire to try and locate and beat down hostile fire that
was being delivered from concealed positions.
The varied nature of the targets that the machine gunner may have
to engage brings out the fact that the machine gunner must be very
thoroughly trained, and emphasizes the points brought out under
“Ranges, Fire Orders, Indication and Recognition.”
FIRE ORDERS.
While in a large number of instances it has been possible to give
fire orders by word of mouth, this will, as a rule, be only possible
under exceptionally favourable circumstances.
Thus the successful co-operation of the guns working under one
leader will very largely depend on the mutual understanding that
exists between the Officer and his Gun Commanders.
Therefore the Officer must ensure that all those under him clearly
understand:—
1. The part the machine guns are intended to play.
2. The plans of the Machine Gun Officer.
3. The objects in view and the methods by which the Machine Gun
Officer hopes to attain them.
In this way, even when individual control by the Officer has been
lost, the desired effect will most likely be obtained, for each Gun
Commander will be striving to attain that effect, though, perhaps, by
different means.
METHODS EMPLOYED IN CONTROLLING
FIRE OF SECTION.
The following have been the usual methods:—
1. Fire orders by word of mouth.
2. Signals (including flashlights, etc.).
3. Telephones (in one or two cases in trenches).
4. Orderlies.
But whatever method is employed, a thorough understanding
between the Officer and those under him is essential.
NUMBER OF GUNS UNDER ONE COMMAND.
One Officer to a 4–Gun Section is not sufficient. Whether the guns
are grouped under the supreme command of one Senior Officer, or
whether they work in sections, there should always be one Officer to
each pair of guns.
ALTERNATIVE POSITIONS ARRANGED FOR.
The great importance of alternative positions being arranged for
cannot be overestimated. The best way of moving the gun from one
position to another without being seen should be studied. If guns are
located and shelled, either:—
1. Move guns at once to an alternative position or right away.
2. Let the gunners cease fire and get under cover until the shelling
ceases.
The first will be the more useful proceeding, but success has been
obtained several times with the second. For example:—
On one occasion, after shelling for some time, the artillery ceased,
thinking, no doubt, that they had “knocked out” the machine guns.
Massed enemy infantry then advanced, the machine guns opening
fire again from their old position with great effect.
The great importance of concealed approach in occupying
positions must be impressed on Machine Gun Officers.
GENERAL REMARKS OF INTEREST.
1. Lack of any organised method of using machine guns. Young
and inexperienced Officers are left in many cases to do what they
think best with their sections, without any previous consultation or
plan as to how guns can be most usefully employed.
2. Lack of any attempt at co-operation between the sections of the
units working together in any particular action.
3. Lack of initiative and push. This is usually due to want of
knowledge. Though the machine gun is a weapon of opportunity,
opportunities seldom occur to those who passively await them.
A good Machine Gun Officer, by keeping himself thoroughly in
touch with the situation, must have an opportunity to use his guns
with effect.
4. This lack of co-operation is seen both in the open and in trench
work. All this points to the fact that co-operation between the whole
of the machine guns taking part in any action is not sufficiently
studied.
GUNS BRIGADED IN ACTION.
On many of the occasions brought to notice in which machine guns
have been brigaded they have achieved marked success, but on the
whole not sufficient use has been made of this method of obtaining
the combined action of a number of guns.
“Brigading” guns does not mean “massing” them. It means the
“brigaded” guns are employed with some definite plan under the
direction of one Officer.
In all cases where the action of brigade guns has been successful
there has been:—
1. A thorough understanding of the plans of the Brigadier by the
B.M.G.O.
2. Conference between the B.M.G.O. and the Section Officers at
which the arrangements for the employment of the machine guns
were fully discussed.
3. Definite orders to the Section Officers.
4. A proportion of the guns held in reserve under the B.M.G.O.
But when the sections have been hastily collected together and
placed under the B.M.G.O., without time for making the above
arrangements, the result has usually been that sections have been
dispersed without definite orders or a complete understanding of the
situation, and effect has been lost.
In trench warfare the successful co-operation of the machine guns
assisting in the defence of any particular section of the entrenched
line has been obtained by:—
1. A previous reconnaissance of the whole line by the B.M.G.O.
2. Diagrams made of own and enemy’s trenches.
3. The number of emplacements.
This has enabled rapid concentration of the requisite number of
guns only on any one portion of the enemy’s line, and has prevented
unnecessary opening of fire and the consequent waste of
ammunition.
In many cases, however, Officers in command of troops in sections
of trench line have considered they are also in command of the
machine guns placed in that portion of the trench occupied by their
troops. This has led to:—
1. The disadvantage of dual control.
2. The guns being placed in the same emplacement day after day.
3. The arrangements of Machine Gun Officer being interfered with.
4. The guns being located by the enemy through an unnecessary
opening of fire ordered by an Officer who is not an expert in machine
gun tactics.
FIRE ORDERS.
The system of fire orders as taught at Hythe previous to the war
has been most successful.
Machine Gun Officers are also of opinion that, though it has often
been impossible to give orders by word of mouth, the systematic
training of all ranks in this system tends to ease of control under
difficult circumstances, and when a number of guns are being
employed for combined action.
This training forms a basis from which other methods of control
can most easily be evolved, and inculcates into the men the necessity
for assuring themselves that any orders received by them are passed
on by some means to those concerned.
“INDICATION AND RECOGNITION.”
The methods of “indication and recognition,” as taught at Hythe
before the war, have proved most useful. This fact has been brought
out in the accounts of the most successful machine gun actions, as
has also the great value of the use of range cards and indication
points. Targets are generally easy to indicate, as men are more alert
than in peace-time.
Training in indication, recognition, fire orders, and judging
distance, can be given at any time, as no apparatus is required.
This is also valuable, as it trains all ranks in a quick understanding
of directions given, study of ground, and trains the eye in quick
observation.
WORKING GUNS IN PAIRS AND INTERVALS
BETWEEN GUNS.
The necessity of using guns in pairs for mutual support in case of
mechanical trouble no longer holds good. Guns in the open have
usually been placed not less than 50 yards apart. This enables the
best use to be made of the ground as protection against artillery fire
and for concealment. In trench warfare guns should usually be
placed singly, arrangements being made for “cross fire” and mutual
support between the guns of any particular section of the defensive
line.
OBSERVATION OF FIRE.
Observation of fire has usually been obtainable up to 900 yards,
and in favourable circumstances at even longer ranges.
Even when the ground has been unfavourable, observation has
often been obtainable on water, walls of houses, enemy’s parapet,
etc.
OVERHEAD FIRE AND CONDITION OF
GROUND.
During the fighting on the Marne and on the Aisne, guns were
often able to support the infantry advance to within 100 yards of the
enemy’s position.
Even on flat ground frequent instances are given where overhead
fire has been used, with excellent effect, from buildings.
On the whole it would appear that not enough use is made of this
fire.
This is a question that should be carefully studied by all Machine
Gun Officers.
INDIRECT FIRE BY GRATICULES, LEVEL,
AIMING POSTS AND OBSERVATION.
All the suggested methods have been used, and in some cases
compasses and maps as well. Effect has been obtained in the open
and on enemy’s concentrations at long ranges, and in trench warfare
on working parties, ration parties, communications, etc., behind the
enemy’s lines. A great deal more could be done in this way if all guns
were not almost invariably placed in trenches, instead of a
proportion being placed in suitable positions in rear, and long-range
fire employed. All this points to the fact that a Machine Gun Officer
should be acquainted with all methods of employing indirect fire, in
order that he may be in a position to make the best of any
opportunities that may occur.
CLOSE CO-OPERATION BY MACHINE GUNS
WITH THE FRONT LINES OF ATTACKING
INFANTRY.
Very little information has been given on this subject, but co-
operation seems to have been very poor; but this co-operation is
made very difficult in many cases by:—
1. Inability of the M.G. sections to keep pace with the attacking
infantry.
2. The visibility of the methods employed of carrying the gun. This
leads to many casualties.
3. Lack of tactical knowledge on the part of many of the more
junior M.G.Os.
4. Lack of definite plans as to the role of the M.Gs. before the
action commences.
The two following examples serve to illustrate some of the above:—
1. In a recent attack, owing to lack of any previous understanding
between M.G.Os., eight M.Gs. converged into one small section of a
captured trench. Owing to lack of space only two of these guns were
able to come into action.
2. In another instance during an attack, six guns converged into
one small house. Owing to lack of space, etc., only two of these guns
were able to come into action.
Before an attack a certain M.G. Officer was told to await orders
from his Commanding Officer. He was forgotten and left behind.
In this case, as soon as the Officer realized that he had been
forgotten, he should have used his own initiative.
All these point to the fact that some arrangements for concerted
action should be made.
N. B.—See “Guns Brigaded in Action.”
OBTAINING AMMUNITION FROM LIMBER
FOR GUNS WHEN ATTACKING.
1. The usual system of using Nos. 3 and 4 as carriers is generally
adopted. Often these numbers are not sufficient for the work. It is
then necessary to borrow men from neighbouring squadrons or
companies.
2. The bringing up of ammunition is dangerous work; therefore it
is obviously best to avoid employing trained gunners if unskilled men
are available.
3. In this manner you conserve your trained gunners for replacing
casualties.
4. Pack animals can sometimes be brought close to the firing-line
when the ground is favourable, thus saving manual labour.
5. Several instances are given of confusion occurring during an
attack, owing to the limber moving without orders. This should be
guarded against.
CHIEF MECHANICAL TROUBLES.
The answer to this subject emphasizes the fact that when well
looked after, the Maxim or Vickers machine gun is thoroughly
reliable. Except in very few cases all breakages may be said to be due
to want of care. The following are the principal troubles that have
occurred:—
2. Bulged Barrels.
These are due to mud getting into the barrel when the gun is being
carried into the trenches, while it is being mounted, or through
striking against the parapet when in position.
Waterproof sheets or sandbags should be put round the gun when
carrying it to or from the trenches.
3. Wet Belts.
Complaints are made that this bursts at the seam. This seam can
easily be riveted by the armourer sergeant.
6. Loose Belts.
7. Firing Pins.