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1767Instant download pdf Microeconomics 9th Edition Boyes Test Bank full chapter
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Chapter 08 Profit Maximization
MULTIPLE CHOICE
3. A firm wishing to maximize profits will produce at the level of output where:
a. marginal cost is equal to zero.
b. its total-cost curve intersects its total-revenue curve.
c. costs are at a minimum.
d. total revenue exceeds total cost by the largest amount.
e. marginal revenue exceeds marginal cost by the greatest amount.
ANS: D DIF: Easy REF: 1.a OBJ: ch. 08, 1
NAT: Analytic | Equilibrium TOP: Profit Maximization
MSC: Knowledge
4. Suppose that at a given level of output, a perfectly competitive firm charges a price of $12 and has
average total costs of $10. If its economic profit is $20,000, then it must be producing:
a. 40,000 units of output.
b. 20,000 units of output.
c. 30,000 units of output.
d. 10,000 units of output.
e. 50,000 units of output.
ANS: D DIF: Challenging REF: 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
5. Assume that a firm’s marginal revenue curve intersects the rising portion of the marginal cost curve at
100 units of output. At this output level, a profit-maximizing firm’s total cost is $1,000. If the price of
the product is $3 per unit and the firm produces at the profit-maximizing level, the firm will earn an
economic profit equal to:
a. -$1,000.
b. -$700.
c. -$400.
d. -$600.
e. $200.
ANS: B DIF: Moderate REF: 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
NARREND
6. In Table 8.1, the marginal revenue from the sixth unit of output is:
a. $1,700.
b. $1,600.
c. $1,500.
d. $1,300.
e. $1,200.
ANS: E DIF: Easy OBJ: ch. 08, 1
NAT: Reflective Thinking | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Application
7. In Table 8.1, the marginal cost of producing the sixth unit of output is equal to _____.
a. $700.
b. $600.
c. $500.
d. $300.
e. $200.
ANS: A DIF: Easy REF: Ch 8, 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Application
9. In Table 8.1, if the firm produces five units of output, it makes a profit of _____.
a. $3,000
b. $0.
c. $3,000.
d. $1,200.
e. $1,000.
ANS: A DIF: Easy REF: Ch 8, 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Understanding and Applying Economic Models
TOP: Profit Maximization MSC: Application
10. In Table 8.1, in order to maximize profits, the firm should produce ____ units of output.
a. five
b. six
c. seven
d. eight
e. nine
ANS: D DIF: Moderate REF: Ch 8, 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Understanding and Applying Economic Models
TOP: Profit Maximization MSC: Application
11. In Table 8.2, assume that Holmes’s total fixed cost is zero. Compute the profit earned by the agency
with two clients.
a. -$110
b. $110
c. $120
d. -$10
e. $10
ANS: A DIF: Challenging OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
12. According to Table 8.2, what will be the total number of clients that will maximize profits for the
Holmes Detective Agency?
a. 2
b. 3
c. 5
d. 6
e. 8
ANS: D DIF: Moderate OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
13. Refer to Table 8.1. If we assume that Holmes is currently serving 8 clients, then Holmes Agency:
a. is maximizing profit.
b. should find more clients to increase profits.
c. is maximizing total revenue.
d. could increase profits by serving less clients.
e. is minimizing cost.
ANS: D DIF: Moderate OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
14. Goodspeed Automobiles manufactures 100 disc brake cylinders. At this output level, its marginal
revenue is equal to its marginal cost. If the revenue per unit of output is $500 and the per unit cost is
$350, its profit is:
a. $20,000.
b. $15,000.
c. $45,000.
d. $25,000.
e. $10,000.
ANS: B DIF: Challenging REF: 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
15. Assume that the marginal revenue curve intersects the rising portion of the marginal cost curve at 100
units of output. At this output level, a profit-maximizing firm’s total fixed cost is $600 and its total
variable cost is $400. If the price of the product is $8 per unit, the firm should produce:
a. zero units of output.
b. less than 100 units of output.
c. 100 units of output.
d. more than 100 units of output.
e. 200 units of the output.
ANS: C DIF: Moderate OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
16. Assume that a firm’s marginal revenue curve intersects the rising portion of the marginal cost curve at
100 units of output. At this output level, a profit-maximizing firm’s total cost is $1,000. If the price of
the product is $10 per unit, the firm will earn an economic profit of:
a. zero.
b. $400.
c. more than zero but less than $100.
d. $100.
e. more than $100.
ANS: A DIF: Moderate OBJ: ch. 08, 1
NAT: Reflective Thinking | Equilibrium TOP: Profit Maximization
MSC: Application
22. The addition to a business firm’s total costs that comes from producing one more unit of output is:
a. total variable cost.
b. marginal cost.
c. sunk cost.
d. opportunity cost.
e. total fixed cost
ANS: B DIF: Easy REF: 1.a.1 OBJ: ch. 08, 1
NAT: Analytic | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Knowledge
25. Assume that a firm is producing an output level such that marginal revenue equals marginal cost. One
can correctly conclude that the firm is producing a level of output which is:
a. equal to the profit maximizing level of output.
b. equal to revenue maximizing level of output.
c. less than the profit maximizing level of output.
d. zero.
e. greater than the profit maximizing level of output.
ANS: A DIF: Easy REF: 1.a.1 OBJ: ch. 08, 1
NAT: Analytic | Equilibrium TOP: Profit Maximization
MSC: Knowledge
26. If a firm’s marginal revenue is greater than its marginal cost, then:
a. each added unit of output will reduce profits.
b. the firm is maximizing profit.
c. more output will add more to revenue than to cost.
d. more output will add more to cost than to revenue.
e. less output will add more to revenue than to cost.
ANS: C DIF: Moderate REF: 1.a.1 OBJ: ch. 08, 1
NAT: Analytic | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Knowledge
27. Assume that a firm’s marginal revenue curve intersects the rising portion of its marginal cost curve at
500 units of output. At this output level, a profit-maximizing firm’s total cost of production is $1,000.
If the price of the product is $5 per unit, the total revenue earned by the firm will be:
a. $1,500.
b. $250.
c. $500.
d. $2,500.
e. $1,000.
ANS: D DIF: Moderate REF: 1.a.1 OBJ: ch. 08, 1
NAT: Reflective Thinking | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Application
28. Suppose that Cheapo Industries, a perfectly competitive firm, currently produces 500 units of imitation
ham spread for a total cost of $1,500. The marginal cost of the 500th unit is $20, and the marginal
revenue of the 500th unit is $15. To maximize profits, Cheapo Industries should:
a. continue to produce 500 units.
b. produce more than 500 units but less than 1500 units.
c. produce less than 500 units.
d. produce more than 1500 units.
e. stop producing at 500 units.
ANS: C DIF: Moderate REF: 1.a.1 OBJ: ch. 08, 1
NAT: Reflective Thinking | Marginal Costs and Benefits TOP: Profit Maximization
MSC: Application
29. Suppose at a certain quantity of output, a firm’s average-total-cost curve lies above its demand curve.
At this quantity of output, the firm:
a. is earning negative economic profit.
b. is earning zero economic profit.
c. is maximizing profit.
d. should increase its output to maximize profit.
e. should reduce output to maximize negative economic profit.
ANS: A DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
34. Refer to Figure 8.1. At price P1 the firm sells quantity Q1, and total revenue is shown by:
a. the rectangle ABCD.
b. the rectangle ABEF.
c. the rectangle FECD.
d. the distance AB.
e. the distance BC.
ANS: A DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
35. Refer to Figure 8.1. At price P1 the firm sells quantity Q1, and total cost is shown by:
a. the rectangle ABCD.
b. the rectangle ABEF.
c. the rectangle FECD.
d. the distance AB.
e. the distance BC.
ANS: B DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
36. According to Figure 8.1, what is the firm’s profit when it sells quantity Q1 at price P1?
a. Rectangle ABCD
b. Rectangle DCEF
c. Rectangle ABEF
d. Distance AB
e. Distance FD
ANS: B DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
37. In Table 8.1, in order to maximize profits, the firm should increase output until the ____ unit of output.
a. fifth
b. sixth
c. seventh
d. eighth
e. ninth
ANS: D DIF: Moderate REF: Ch 8, 1.a OBJ: ch. 08, 1
NAT: Reflective Thinking | Understanding and Applying Economic Models
TOP: Profit Maximization MSC: Application
NARREND
38. According to Figure 8.2, the firm is maximizing profit at a quantity of _____ units.
a. 10
b. 35
c. 50
d. 75
e. 90
ANS: D DIF: Easy REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
39. Refer to Figure 8.2. If the current production level is 90 and the firm wishes to maximize profit, it
should:
a. leave the current production level unchanged.
b. decrease the quantity produced to 75.
c. decrease the quantity produced to 50.
d. decrease the quantity produced to 35.
e. increase production until MR = MC.
ANS: B DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
40. Refer to Figure 8.2. At a quantity of 10 the firm should _____ , but at a quantity of 75 the firm should
_____.
a. leave production unchanged; also leave production unchanged
b. leave production unchanged; decrease production
c. increase production; decrease production
d. increase production; leave production unchanged
e. decrease production; increase production
ANS: D DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
41. In Figure 8.3, what is the total cost of producing 140 units of the output?
a. $40
b. $55
c. $300
d. $5,600
e. $7,700
ANS: E DIF: Moderate REF: Ch 8, 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
42. In Figure 8.3, what is marginal cost at a quantity of 120 units?
a. $35
b. $40
c. $55
d. $60
e. $4,800
ANS: B DIF: Easy REF: Ch 8, 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
43. In Figure 8.3, if the marginal revenue of the firm is constant at $55, calculate the profit earned by the
firm?
a. $35
b. $40
c. $600
d. $4,800
e. $0
ANS: E DIF: Challenging REF: Ch 8, 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Understanding and Applying Economic Models
TOP: Profit Maximization MSC: Application
44. Refer to Figure 8.3. If the firm maximizes profits at 120 units of the output, calculate the firm’s
marginal revenue.
a. $35
b. $40
c. $55
d. $4,200
e. Cannot be determined from the information given.
ANS: B DIF: Challenging REF: Ch 8, 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Understanding and Applying Economic Models
TOP: Profit Maximization MSC: Application
45. Refer to Figure 8.3. The profit maximizing level of output is:
a. 80 units.
b. 70 units.
c. 60 units.
d. 50 units.
e. 40 units.
ANS: D DIF: Moderate REF: 1.b OBJ: ch. 08, 1
NAT: Reflective Thinking | Reading and Interpreting Graphs TOP: Profit Maximization
MSC: Application
46. Refer to Figure 8.3. The firm suffers a negative profit of:
a. 100 units.
b. 50 units.
c. 80 units.
d. 150 units.
e. 250 units.
ANS: B DIF: Challenging REF: 1.b OBJ: ch. 08, 1
NAT: Analytic | Equilibrium TOP: Profit Maximization
MSC: Application
47. Which among the following does not determine the shape of the demand curve under different market
structures?
a. Number of substitutes in the market
b. Importance of the good in consumer’s budget
c. Cost structure of the firm
d. Price-elasticity of demand
e. The length of time being considered
ANS: C DIF: Moderate REF: 2 OBJ: ch. 08, 2
NAT: Analytic | Equilibrium TOP: Selling Environments or Market Structure
MSC: Knowledge
48. If barriers to entry exist in a market, then:
a. the costs of entry and exit are relatively low.
b. there will be few close substitutes of the product in the market.
c. firms will be incurring losses in both the short and long runs.
d. firms will tend to have relatively less monopoly power.
e. the existing firms will quit the market in the long run due to mounting losses.
ANS: B DIF: Moderate REF: 2.a OBJ: ch. 08, 2
NAT: Analytic | Equilibrium TOP: Selling Environments or Market Structure
MSC: Application
50. The ordering of market structures from most market power to least market power (where market power
is the ability to set its own price) is:
a. monopoly, monopolistic competition, oligopoly, perfect competition.
b. perfect competition, monopolistic competition, oligopoly, monopoly.
c. oligopoly, monopoly, monopolistic competition, perfect competition.
d. monopoly, oligopoly, monopolistic competition, perfect competition.
e. monopoly, perfect competition, monopolistic competition, oligopoly.
ANS: D DIF: Moderate REF: 2.a OBJ: ch. 08, 2
NAT: Analytic | Equilibrium TOP: Selling Environments or Market Structure
MSC: Knowledge
51. In general, the two extreme cases of market structure models are represented by
a. monopolistic competition and oligopoly.
b. oligopoly and monopoly.
c. oligopoly and perfect competition.
d. perfect competition and monopoly.
e. perfect monopoly and oligopolistic competition.
ANS: D DIF: Easy REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Analytic | The Study of Economics, and Definitions in Economics
TOP: Selling Environments or Market Structure MSC: Knowledge
52. An industry which has no barriers to entry, no product promotion strategy, a standardized product, and
a very large number of firms operating within it, is said to have:
a. a monopoly market structure.
b. perfect competition.
c. monopsonistic competition.
d. monopolistic competition.
e. an oligopoly market structure.
ANS: B DIF: Easy REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Analytic | Understanding and Applying Economic Models
TOP: Selling Environments or Market Structure MSC: Knowledge
55. In a perfectly competitive industry, the price of good A is $2. If a firm in this inudustry decides to
increase its price to $2.50, it will:
a. realize an increase in profits of $.50 per unit.
b. be able to increase the quantity sold.
c. be unable to sell any quantity of good A that is produced.
d. lose some of its customers in the market.
e. experience a decrease in profits of $.50 per unit.
ANS: C DIF: Moderate REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Reflective Thinking | Perfect Competition
TOP: Selling Environments or Market Structure MSC: Application
56. The only decision that a perfectly competitive firm makes is:
a. what price to charge.
b. what quantity to produce.
c. how much to spend on advertisements.
d. how much to price discriminate.
e. how to differentiate its products from its rivals.
ANS: B DIF: Moderate REF: Ch 8, 2.b OBJ: ch. 08, 2
NAT: Analytic | Perfect Competition TOP: Selling Environments or Market Structure
MSC: Knowledge
61. Steve is about to start up a business in a monopolistically competitive market. Which of the following
can he expect?
a. He can expect market entry to be difficult as there exist entry barriers.
b. He can expect to enjoy a huge market power.
c. He can expect to face a highly inelastic demand curve.
d. He can expect to find close substitutes of the product he is planning to produce.
e. He can expect to face an infinitely elastic demand curve.
ANS: D DIF: Moderate REF: 2.a.3 OBJ: ch. 08, 2
NAT: Reflective Thinking | Monopolistic Competition
TOP: Selling Environments or Market Structure MSC: Application
62. Which of the following characteristics distinguishes oligopoly from other market structures?
a. Firms operating in an oligopoly are independent of each other.
b. Firms operating in an oligopoly are interdependent.
c. Oligopoly is the simplest of all the other market structures.
d. An oligopolist does not face a downward-sloping demand curve.
e. Entry into an oligopolistic market is easier than entry into a monopolistically competitive
market.
ANS: B DIF: Easy REF: 2.a.4 OBJ: ch. 08, 2
NAT: Analytic | Oligopoly TOP: Selling Environments or Market Structure
MSC: Knowledge
63. A(n) ____ may offer products that are either differentiated or identical.
a. monopolistically competitive firm
b. monopolist
c. oligopolistic firm
d. perfectly competitive firm
e. monopsonist
ANS: C DIF: Easy REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Analytic | Oligopoly TOP: Selling Environments or Market Structure
MSC: Knowledge
64. In contrast to both perfect competition and monopolistic competition, an oligopoly market structure is
characterized by:
a. price discrimination.
b. a perfectly inelastic demand curve.
c. the presence of infinite number of firms.
d. only differentiated products.
e. difficulty in the entry of new firms.
ANS: E DIF: Easy REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Analytic | Oligopoly TOP: Selling Environments or Market Structure
MSC: Knowledge
67. A monopolist faces the least price elastic demand curve because:
a. the consumers have only one place to buy the good.
b. the monopolist produces a standardized product.
c. the monopolist undertakes a huge expenditure to produce the product.
d. the monopolist supplies an insignificant portion of the market.
e. the monopolist produces an absolutely necessary good having close substitutes.
ANS: A DIF: Moderate REF: 2.b OBJ: ch. 08, 2
NAT: Reflective Thinking | Monopoly TOP: Selling Environments or Market Structure
MSC: Application
68. A monopolistically competitive firm faces a relatively elastic demand curve than a monopolist firm
because of the:
a. presence of a large number of buyers and barriers to entry.
b. presence of a large number of firms and easy entry.
c. production a perfectly homogeneous products.
d. production of unique products and presence of barriers to entry.
e. production of goods that are perfect complements of each other.
ANS: B DIF: Moderate REF: 2.b OBJ: ch. 08, 2
NAT: Analytic | Equilibrium TOP: Selling Environments or Market Structure
MSC: Knowledge
70. The characteristic that distinguishes a perfectly competitive market from a monopolistically
competitive market is the:
a. ease of entry.
b. number of firms operating in the market.
c. degree of government regulation in the activities of the firms.
d. product differentiation.
e. extent of market share of each firm.
ANS: D DIF: Easy REF: Ch 8, 2.a OBJ: ch. 08, 2
NAT: Analytic | Understanding and Applying Economic Models
TOP: Selling Environments or Market Structure MSC: Knowledge
71. Refer to Figure 8.5. Identify the market structure in which the firm operates:
a. Perfect competition
b. Monopolistic competition
c. Monopoly
d. Oligopoly
e. Duopoly
ANS: A DIF: Moderate REF: 2.b OBJ: ch. 08, 2
NAT: Reflective Thinking | Perfect Competition
TOP: Selling Environments or Market Structure MSC: Application
75. Suppose Mark invests a sum of $100,000 in a new venture. To fund his investment, Mark withdraws
$50,000 from a savings account paying 10% per year and uses the proceeds from a bond that has just
matured worth $50,000. If he had reinvested the proceeds from the bond he could have earned interest
at the rate of 5%. Calculate the opportunity cost of capital for Mark in a particular year?
a. $5,000
b. $7,500
c. $10,000
d. $12,500
e. $100,000
ANS: B DIF: Challenging REF: Ch 8, 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | Costs of Production TOP: Measuring Economic Profit
MSC: Application
79. Nancy owns and operates a drug store that generates total revenues worth $30 million in a particular
year. Her accounting costs for the year are $25 million. She could have earned $3 million in this year if
she had worked as a consultant for a pharmaceutical firm. Further, she could have earned 5 percent
interest on $40 million of her own money that she invests in the business this year. Nancy’s accounting
profit in this year is _____ and her economic profit is _____.
a. $5 million; zero
b. $5 million; $3 million
c. $5 million; $8 million
d. zero; $3 million
e. $3 million; $43 million
ANS: A DIF: Challenging REF: Ch 8, 3.b OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
NARREND
81. Refer to the Table 8.3. The net income of Max Computers is:
a. $10,000 million.
b. $25,000 million.
c. $11,000 million.
d. $13,000 million.
e. $12,500 million.
ANS: C DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
82. Refer to Table 8.3. The economic profit of Max Computers is:
a. $1,000 million.
b. -$4,000 million.
c. $10,000 million.
d. -$5,000 million.
e. $5,000 million.
ANS: B DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
83. According to the information in Scenario 8.2, how much accounting profit did the firm make last year?
a. $112 million
b. $30 million
c. $20 million
d. -$20 million
e. $2 million
ANS: B DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
84. According to the information in Scenario 8.2, how much economic profit did the firm make last year?
a. $112 million
b. $30 million
c. $20 million
d. -$20 million
e. $2 million
ANS: C DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
85. According to the information in Scenario 8.2, the cost of equity capital is:
a. $112 million.
b. $30 million.
c. $20 million.
d. $120 million.
e. $10 million.
ANS: E DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Analytic | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
86. The reason accountants do not often report economic profits on income statements and balance sheets
is:
a. economic profits are exactly the same as accounting profits, and thus they do not need to
be broken out on financial statements.
b. the cost of capital, while easy to measure, is very difficult to report.
c. it might make some firms look as though they possessed an unfair competitive advantage
over other firms.
d. the cost of equity capital is very difficult to measure, and opportunity costs vary from
investor to investor.
e. the concept of economic profit is not firmly established in economic theory.
ANS: D DIF: Moderate REF: 3.a OBJ: ch. 08, 3
NAT: Reflective Thinking | The Study of Economics, and Definitions in Economics
TOP: Measuring Economic Profit MSC: Application
TRUE/FALSE
2. A firm maximizes its profit at a level of output, where the additional revenue earned by selling an extra
unit of the output is equal to the additional cost borne for producing that extra unit of the output.
3. Suppose that Megabucks Corporation is earning economic profit of $4,000. If its price is $6 per unit
and its ATC is $4 per unit, it must be producing 8,000 units.
4. If marginal revenue is greater than marginal cost, the producer must reduce the level of output to
maximize profit.
5. The firm will always maximize profit where average total costs are minimized.
6. When the average cost curve lies below the average revenue curve at the profit maximizing level of
output, it implies that the firm is suffering losses.
8. A perfectly competitive firm spends a significant part of its revenue on advertisements, and tries to sell
more by reducing its price below the market price.
9. The market power enjoyed by a particular producer depends on the number of firms in the industry.
10. In general, the number of firms is lesser in monopolistic competition compared to oligopoly.
11. Each firm under perfect competition charges different prices for their products.
13. A perfectly competitive firm cannot affect the market price by raising or reducing its supply.
15. In monopolistic competition there are no brands, all the producers produce only identical, generic
products.
16. The greater the differentiation among products of the monopolistically competitive firms, the less
price-elastic is the demand.
17. Each firm under monopolistic competition produces a unique product which does not have a close
substitute.
18. Under oligopoly market structure, the rival firms take complete independent decisions.
20. When the average revenue falls, marginal revenue also falls and is less than the average revenue.
21. A monopolistically competitive firm faces a relatively steeper demand curve than a perfectly
competitive firm.
22. The marginal revenue curve of a firm coincides with the average revenue curve under perfect
competition.
23. A perfectly competitive firm charges a price which is greater than its marginal cost.
26. Economic profits is the difference of total revenue and total costs including the opportunity costs of
the resources used in the business.
28. The opportunity cost of going to the movies is the price of entry into the movies.
29. When economic profit is zero, producers do not have any incentive to deviate from the current line of
production.
30. When economic profit is greater than zero, accounting profit is called normal profit.
31. Positive economic profit signals that the investors should divert their funds to alternative ventures.
32. Entry of new firms to the industry lowers the economic profit of the existing firms.
“Did you ever see any one so changed as that pretty Mrs. Beacham? Still
more like a lady even than she used to be—I mean, she hasn’t the same
fresh country look that everyone admired so before. Mr. Delmaine thinks
her both out of health and out of spirits; he said so yesterday afternoon to
me when mamma and I went to the church to see the decorations. She
attends to her class, though, at the school just the same as ever, and gets the
children on wonderfully with their singing. How well they sang the anthem
to-day! and all, Mr. Delmaine says, thanks to Mrs. John Beacham.”
Rather to Kate’s disappointment, her brother did not enter with much
apparent interest into the question of Honor’s illness or her merits. And yet
he was interested in John’s pretty, pensive-looking wife, more interested
than could well be explained to the young girl walking by his side. There
were many circumstances in Honor’s short life which were perforce
unknown to the high-born and carefully-reared Katherine, whose secluded
life kept her very little au fait of the doings and sayings of the outer world.
Of the former intimacy of her brother at Updown Paddocks she had heard
little or nothing; nor, though it was more than probable that the “ower true
tale” of Honor’s birth had reached Miss Vavasour’s ears, was the subject
one which could well be touched upon with a discreetly-brought-up young
lady. Under these circumstances, it is only natural that Horace Vavasour
should have manifested some unwillingness to pursue the subject touched
upon by his sister. Concerning one cause, amongst others, of Mrs. John
Beacham’s lowness of spirits he might have entertained his own ideas, but
those ideas he, for the moment, wisely kept to himself.
CHAPTER XIV.