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(Download PDF) Strategic Corporate Social Responsibility Sustainable Value Creation 4th Edition Chandler Test Bank Full Chapter
(Download PDF) Strategic Corporate Social Responsibility Sustainable Value Creation 4th Edition Chandler Test Bank Full Chapter
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Instructor Resource
Author, Book Title
SAGE Publishing, 2017
Multiple Choice
1. The textbook argues that ________ is the most effective means to ensure the firm’s long-term viability.
a. ensuring strong capital reserves
b. corporate social responsibility
c. innovation
d. marketing
Ans: B
Cognitive Domain: Knowledge
Answer Location: The Pursuit of Profit
Difficulty Level: Easy
4. According to the textbook, the fact that one can buy a T-shirt for $5 in the United States is due primarily
to
a. the accessibility of cheap cotton.
b. marketing strategies of large apparel companies.
c. consumer demand for $5 T-shirts.
d. lack of concern for the workers who make T-shirts.
Ans: C
Cognitive Domain: Comprehension
Answer Location: Markets
Difficulty Level: Easy
5. One overall effect of the encroachment of the Internet and social media into every aspect of our lives is
to cause companies to
a. lose control over the flow of information.
b. gain greater control over the flow of information.
c. establish significantly larger marketing budgets.
d. increase profit sharing among primary stakeholders.
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
Ans: A
Cognitive Domain: Knowledge
Answer Location: Markets
Difficulty Level: Easy
6. According to the textbook, BP’s (British Petroleum’s) series of accidents might have been prevented if
a. the firm’s stakeholders had enforced their oversight.
b. the firm had been appropriately managed.
c. shareholders had a greater voice at annual meetings.
d. the firm had hired an environmental management team.
Ans: A
Cognitive Domain: Comprehension
Answer Location: Markets—Stakeholders as Market Makers
Difficulty Level: Medium
8. The role of ________ is a significant reason for the supremacy of market forces.
a. profit
b. social value
c. stakeholders
d. shareholders
Ans: A
Cognitive Domain: Comprehension
Answer Location: Profit
Difficulty Level: Easy
9. The textbook author argues that there is no distinction between ________ and social problems.
a. economic problems
b. personal problems
c. stakeholder problems
d. shareholder problems
Ans: A
Cognitive Domain: Comprehension
Answer Location: Profit—Economic Value + Social Value
Difficulty Level: Easy
10. ________ is a more valuable focus than ________ in understanding value creation for stakeholders.
a. Profit maximization, profit optimization
b. Profit optimization, profit maximization
c. Profit optimization, profit sharing
d. Profit sharing, profit maximization
Ans: B
Cognitive Domain: Comprehension
Answer Location: Profit—Profit Optimization
Difficulty Level: Medium
11. The pursuit of ________ is characteristic of firms that are implementing strategic CSR.
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
a. short-term profits
b. medium-term profits only
c. medium- to long-term profits
d. long-term profits only
Ans: C
Cognitive Domain: Comprehension
Answer Location: Social Progress
Difficulty Level: Medium
12. Unilever’s rethinking of refrigeration technology allows it to deliver ice cream in India for just two cents
per portion. This is an example of
a. a company serving neglected customers.
b. a company maximizing its profits.
c. a company that cares about its customers.
d. a company being socially responsible.
Ans: A
Cognitive Domain: Application
Answer Location: Social Progress
Difficulty Level: Medium
14. By 2016, it is estimated that the richest 1% of the world’s population will own more wealth than
approximately ________ of the population.
a. 25%
b. 50%
c. 75%
d. 99%
Ans: D
Cognitive Domain: Knowledge
Answer Location: Social Progress—Bottom of the Pyramid
Difficulty Level: Easy
15. People who are part of the 65% of the world’s population at the bottom of the pyramid exist on less
than ________ (USD) per year.
a. $500
b. $1,000
c. $2,000
d. $5,000
Ans: C
Cognitive Domain: Knowledge
Answer Location: Social Progress—Bottom of the Pyramid
Difficulty Level: Medium
16. From a strategic CSR perspective, the bottom of the pyramid (BOP) represents
a. a hugely untapped market segment.
b. victims of globalization and modernization.
c. an important source of cheap labor.
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
18. Prior to the work of C. K. Prahalad, the main way in which Western countries provided aid to the Third
World was to
a. provide educational opportunities to the middle class.
b. develop industrial manufacturing capabilities in large Third World cities.
c. give materials such as surplus food and medical equipment to poor people.
d. develop trading relationships with indigenous cultures.
Ans: C
Cognitive Domain: Comprehension
Answer Location: Social Progress—Bottom of the Pyramid
Difficulty Level: Easy
20. ________ is working to deliver products that are both in demand and essential to societal progress
and human well-being.
a. Cadbury
b. Coca-Cola
c. Philip Morris
d. Unilever
Ans: D
21. ________, rather than ________, offers the best means for rapid social progress in the developing
world.
a. International aid; educational opportunity
b. Economic development; international aid
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
22. ________ are the best hope for social progress in developing countries.
a. Educational institutions
b. For-profit firms
c. Healthcare institutions
d. Transportation infrastructure improvements
Ans: B
Cognitive Domain: Comprehension
Answer Location: Social Progress—Unilever
Difficulty Level: Easy
23. Recognizing that many Indians could not afford to buy a big bottle of shampoo, ________ developed
single-use packets that sell for a few cents, and now the company sells 4.5 billion of them per year.
a. Johnson & Johnson
b. Colgate-Palmolive
c. Proctor & Gamble
d. Unilever
Ans: D
Cognitive Domain: Knowledge
Answer Location: Social Progress—Unilever
Difficulty Level: Easy
24. Unilever has committed itself to implementing ________ as a core component of strategy and
operations.
a. profit sharing
b. corporate social responsibility
c. shareholder actvism
d. cause marketing
Ans: B
Cognitive Domain: Knowledge
Answer Location: Social Progress—Unilever
Difficulty Level: Easy
26. Which of the following is not a component of Unilever’s Sustainable Living Plan?
a. Halve the environmental impact of its products.
b. Source 100% of agricultural raw materials sustainably.
c. Hire women in 50% of executive positions within the company.
d. Help more than 1 billion people improve their health and well-being.
Ans: C
Cognitive Domain: Knowledge
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
29. According to the textbook, ________ are becomingly increasingly important in developing countries
for conducting business.
a. business school graduates
b. elements of technological infrastucture, such as fixed landlines
c. mobile phones
d. NGOs
Ans: C
Cognitive Domain: Knowledge
Answer Location: Social Progress—Unilever
Difficulty Level: Easy
True/False
1. According to the textbook, stakeholders do not have it in their collective power to shape which firms
they want to populate the economy.
Ans: False
Cognitive Domain: Comprehension
Answer Location: Markets—Stakeholders as Market Makers
Difficulty Level: Easy
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
2. A significant reason for the supremacy of market forces is the pivotal role of profit.
Ans: True
Cognitive Domain: Knowledge
Answer Location: Profit
Difficulty Level: Easy
3. The existence of profit is a prima facie indication that the business has succeeded in producing
something consumers want and value.
Ans: True
Cognitive Domain: Comprehension
Answer Location: Profit
Difficulty Level: Easy
4. Prahalad argued that poor people in the developing world needed more educational and health
services provided by Western democracies.
Ans: False
Cognitive Domain: Knowledge
Answer Location: Social Progress—Bottom of the Pyramid
Difficulty Level: Easy
5. Research has shown that consumers at the bottom of the pyramid (BOP) have different aspirations
than do other consumers.
Ans: False
Cognitive Domain: Knowledge
Answer Location: Social Progress—Unilever
Difficulty Level: Easy
Essay
1. Assuming a company found a profitable niche in serving the fourth tier (the 4 billion people at the
bottom of the economic pyramid), how might such a breakthrough help the firm sell to the developed
world at the top of the economic pyramid?
Ans: Answers will vary. Good answers will emphasize the role of understanding all stakeholders and the
use of strategic CSR.
Cognitive Domain: Analysis
Answer Location: Social Progress—Bottom of the Pyramid
Difficulty Level: Medium
3. The $5 T-shirt is readily available today, and its existence has profound implications for the type of
society in which we live. Describe and analyze these implications.
Ans: Answers will vary. Good answers should emphasize the centrality of consumption decisions in
relation to the existence of the $5 T-shirt.
Cognitive Domain: Analysis
Instructor Resource
Author, Book Title
SAGE Publishing, 2017
4. In your opinion, what was the primary cause of the BP oil company’s series of serious accidents? In
your response, you should explain whether or not stakeholders have it in their collective power to shape
the firms they that populate their economies.
Ans: Good answers should emphasize the failure of stakeholder oversight.
Cognitive Domain: Analysis
Answer Location: Markets—Stakeholders as Market Makers
Difficulty Level: Medium
5. Why is profit optimization a more useful focus for firms than profit maximization?
Ans: Good answers should describe the major challenges to the concept of profit maximization.
Cognitive Domain: Analysis
Answer Location: Profit—Profit Optimization
Difficulty Level: Hard
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With a last convulsive effort, he jerked loose the oxygen tank and
gave it a desperate throw. Bradford automatically caught it, nearly
going off-balance and righting himself with panic-stricken effort.
"Hold on! hold on—" he gritted. "I'll get some branches from that
shrub; you can throw yourself forward so I can get a grip on you."
Canham looked at him palely.
"No use. But, I'm not going under with my helmet on, still alive, under
—this!"
He shuddered queasily, and with one quick jerk freed his faceplate as
he went under. For a moment the water boiled furiously as the
remaining oxygen in his suit released. Then Bradford stood alone,
staring stupidly with shock, watching as the bubbles rose more and
more slowly and died away.
He had no recollection of floundering the remaining hundred yards to
the shore. Physically sick and shaking with horror, he ploughed
through the shallowing ooze and fell headlong on wet, but solid earth.
The sun was sinking as he finally stirred, groaning, and pulled himself
further away from the haunted ooze. Incredibly, he slept at last,
waking to the first rays of the sun, dazed and unbelieving. Turning
instinctively for the reassurance of another face, remembrance hit
him like a blow. Bile came up into his mouth as he wrenched his
faceplate open and was grindingly, shudderingly sick.
The spasm over, he heaved himself to his feet, staring about stupidly.
Surely there was something he had to do? Every morning for so long
he had had to lift himself to his feet and force himself to go on till dark
—toward the Pole.
But—here was the green and a few miles away the hoarfrost glitter of
the snowcap. There was nowhere to go!
"We made it—" he said uncertainly, looking around. But there was no
one to share the triumph. Dully, he thought of them all—Palmer,
betrayed by a gentle, kittenlike thing—Rodriguez, a human sacrifice
to something utterly alien—Canham, dead on the edge of victory. He
looked at Canham's oxygen canister and laid his hand on it gently.
Then slowly, with dragging steps, he went on toward the shining
green that had cost them so much to achieve.
The ground and the air above it as he approached were strangely
warm. And the plants too, were warm and oddly different. No
biologist, he dimly sensed a difference from any growth that Earth
knew. The stems, the leaves were veined with pulsing red and at the
tip of each stem, a flower lifted, shaped like an open mouth. There
was a space between each plant, none crowded his neighbor. It was
very orderly and pleasant and so warm—so warm. He opened his
faceplate.
Drowsy and relaxed, no longer driven by unrelenting urgency, he
found himself nodding dreamily as he walked between the tall stems.
With a sigh of pleasure, he laid down among them, conscious on the
verge of sleep of an insistent demanding whisper—"More air! Give us
air!" Unhesitatingly, he opened the gauge of the oxygen tank, drifting
into a sea of darkness.
The red-veined plants about him pulsed with a quicker rhythm as the
thousand opened mouths drank in the air, rich with a richness they
had not known for a million years. And about the unconscious form of
the man, poured the carbon dioxide from the lips of a thousand
oxygen breathing creatures.
They had had a million years to learn the technique of survival as the
atmosphere of their planet drained off into space. Retreating,
adapting, eon by eon to their last stronghold: ringed round by their
guardians of the Earth, the Air and the Water.
Here were the Survivors.
THE END
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