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Full Download PDF of (Ebook PDF) Management Information Systems: Managing The Digital Firm, Global Edition 16th Edition All Chapter
Full Download PDF of (Ebook PDF) Management Information Systems: Managing The Digital Firm, Global Edition 16th Edition All Chapter
Full Download PDF of (Ebook PDF) Management Information Systems: Managing The Digital Firm, Global Edition 16th Edition All Chapter
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Information Systems Today: Managing the Digital World
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Contents 7
3-3 How do Porter’s competitive forces model, the value chain model,
synergies, core competencies, and network economics help companies
develop competitive strategies using information systems? 126
Porter’s Competitive Forces Model 126 • Information System Strategies for
Dealing with Competitive Forces 128
Interactive Session | Organizations Will AI Replace Managers? 130
The Internet’s Impact on Competitive Advantage 132 • The Business Value
Chain Model 133
Interactive Session | Technology Singapore as a Smart Nation 134
Synergies, Core Competencies, and Network-Based Strategies 137
3-4 What are the challenges posed by strategic information systems, and
how should they be addressed? 141
Sustaining Competitive Advantage 141 • Aligning IT with Business
Objectives 141 • Managing Strategic Transitions 142
3-5 How will MIS help my career? 143
The Company 143 • Position Description 143 • Job Requirements 143 •
Interview Questions 144 • Author Tips 144
Review Summary 144 • Key Terms 145 • Review Questions 145 •
Discussion Questions 146
Hands-On MIS Projects 146
Collaboration and Teamwork Project 147
Case Study: Offline, Online, and Back: The Evolution of the UK Grocery Mar-
ket 148
References: 150
PART THREE Key System Applications for the Digital Age 369
Chapter 9 Achieving Operational Excellence and Customer Intimacy:
Enterprise Applications 370
Opening Case: Warehouse Management at Norauto: Conversational Com-
merce 371
9-1 How do enterprise systems help businesses achieve operational
excellence? 373
What are Enterprise Systems? 373 • Enterprise Software 374 • Business
Value of Enterprise Systems 375
9-2 How do supply chain management systems coordinate planning,
production, and logistics with suppliers? 376
Interactive Session | Management Physical Flow in Alibaba 377
The Supply Chain 378 • Information Systems and Supply Chain
Management 380 • Supply Chain Management Software 381 •
Global Supply Chains and the Internet 382 • Business Value of Supply
Chain Management Systems 384
9-3 How do customer relationship management systems help firms
achieve customer intimacy? 384
What Is Customer Relationship Management? 385 • Customer Relationship
Management Software 385 • Operational and Analytical CRM 389 •
Business Value of Customer Relationship Management Systems 389
12 Contents
14-4 What are the principal risk factors in information systems projects, and
how can they be managed? 576
Dimensions of Project Risk 576 • Change Management and the Concept
of Implementation 577 • Controlling Risk Factors 579 • Designing for the
Organization 582 • Project Management Software Tools 583
Interactive Session | Management Hilti AG: Putting Things Together with New
Project Management Tools 584
14-5 How will MIS help my career? 585
The Company 585
Interactive Session | Technology Arup Moves Project Management to the
Cloud 586
Position Description 587 • Job Requirements 587 • Interview
Questions 588 • Author Tips 588
Review Summary 588 • Key Terms 589 • Review Questions 589 •
Discussion Questions 590
Hands-On MIS Projects 590
Collaboration and Teamwork Project 591
Case Study: Pennsylvania’s Unemployment Compensation Modernization
System: Unfinished Business 592
References: 594
Infrastructure 618
Author Tips 619
Review Summary 620 • Key Terms 620 • Review Questions 621 •
Discussion Questions 621
Hands-On MIS Projects 621
Collaboration and Teamwork Project 622
Case Study: Acquisition of Souq.com: Amazon’s Entry into the Middle East 623
References: 625
Glossary 626
Indexes 638
BUSINESS CASES AND INTERACTIVE SESSIONS
Here are some of the business firms you will find described in the cases and Interactive Sessions of
this book:
New Features
• New Career Opportunities section in each chapter, identified by ,
shows students specifically how this book can help them find a job and
build their careers. The last major section of each chapter presents a
description of an entry-level job for a recent college graduate based on a
real-world job description. The job requirements are related to the topics
covered in that chapter. The job description shows the required educa-
tional background and skills, lists business-related questions that might
arise during the job interview, and provides author tips for answering the
questions and preparing for the interview.
• New Conceptual Videos collection includes 45 conceptual videos of
3 to 5 minutes in length. Ken Laudon walks students through three of
the most important concepts in each chapter using a contemporary ani-
mation platform. Available only in the MyLab MIS digital edition.
• New Video Cases collection: 36 video cases (two or more per chapter)
and 10 additional instructional videos covering key concepts and experi-
ences in the MIS world. The video cases illustrate how real-world cor-
porations and managers are using information technology and systems.
Video Cases are listed at the beginning of each chapter.
• Learning Tracks: 49 Learning Tracks in MyLab MIS for additional cov-
erage of selected topics. This edition includes new Learning Tracks for
case-based reasoning and fuzzy logic.
New Topics
The 16th edition features all new opening, closing, and Interactive Session
cases. The text, figures, tables, and cases have been updated through September
2018 with the latest sources from industry and MIS research. New topics and
coverage include:
• Updated coverage of artificial intelligence (AI): Chapter 11 has
been rewritten to include new coverage of machine learning, “deep
learning,” natural language systems, computer vision systems, and
robotics, reflecting the surging interest in business uses of AI and
“intelligent” techniques.
• Big Data and the Internet of Things: In-depth coverage of big data, big
data analytics, and the Internet of Things (IoT) in Chapters 1, 6, 7, and 12.
Includes big data analytics, analyzing IoT data streams, Hadoop, in-memory
computing, nonrelational databases, data lakes, and analytic platforms.
20
Preface 21
The core Laudon text and MyLab MIS provide the most up-to-date and compre-
hensive overview of information systems used by business firms today. After
reading this book, we expect students will be able to participate in, and even
lead, management discussions of information systems for their firms and un-
derstand how to use information technology in their jobs to achieve bottom-line
business results. Regardless of whether students are accounting, finance, man-
agement, operations management, marketing, or information systems majors,
the knowledge and information in this book will be valuable throughout their
business careers.
The MyLab MIS platform provides an interactive digital environment
that supports the unique strengths of our work. Our goal with Management
Information Systems: Managing the Digital Firm is to provide students with an
introduction to the MIS field that is authoritative, up-to-date, interactive, and
engaging for students and professors. The MyLab MIS edition extends these
22 Preface
per chapter) plus 10 instructional videos that illustrate business uses of infor-
mation systems, explain new technologies, and explore concepts. Videos are
keyed to the topics of each chapter.
Business
Problem
Chapter Organization
Each chapter contains the following elements:
• A Chapter Outline based on Learning Objectives
• Lists of all the Case Studies and Video Cases for each chapter
• A chapter-opening case describing a real-world organization to establish
the theme and importance of the chapter
• A diagram analyzing the opening case in terms of the management,
organization, and technology model used throughout the text
• Two Interactive Sessions with Case Study Questions
• A Career Opportunities section showing students how to use the text for
job hunting and career preparation
• A Review Summary keyed to the Student Learning Objectives
• A list of Key Terms that students can use to review concepts
• Review questions for students to test their comprehension of chapter
material
• Discussion questions raised by the broader themes of the chapter
• A series of Hands-on MIS Projects consisting of two Management
Decision Problems, a hands-on application software project, and a
project to develop Internet skills
• A Collaboration and Teamwork Project to develop teamwork and
presentation skills with options for using open source collaboration
tools
• A chapter-ending case study for students to apply chapter concepts
• Two assisted-graded writing questions with prebuilt grading rubrics
• Chapter references
24 Preface
Student Learning-Focused
Student Learning Objectives are organized around a set of study questions to
focus student attention. Each chapter concludes with a Review Summary and
Review Questions organized around these study questions, and each major
chapter section is based on a Learning Objective.
Key Features
We have enhanced the text to make it more interactive, leading edge, and ap-
pealing to both students and instructors. The features and learning tools are
described in the following sections.
Interactivity
There’s no better way to learn about MIS than by doing MIS! We provide dif-
ferent kinds of hands-on projects where students can work with real-world
business scenarios and data and learn firsthand what MIS is all about. These
projects heighten student involvement in this exciting subject.
• MyLab MIS Online Video Case Package. Students can watch short
videos online, either in-class or at home, and then apply the concepts of
the book to the analysis of the video. Every chapter contains at least two
business video cases that explain how business firms and managers are
using information systems and explore concepts discussed in the chap-
ter. Each video case consists of one or more videos about a real-world
company, a background text case, and case study questions. These video
cases enhance students’ understanding of MIS topics and the relevance of
MIS to the business world. In addition, there are 10 Instructional Videos
that describe developments and concepts in MIS keyed to respective
chapters.
• MyLab MIS Online Conceptual Videos. Forty-five video animations
where the authors walk students through three concepts from each
chapter.
• Interactive Sessions. Two short cases in each chapter have been
redesigned as Interactive Sessions to be used in the classroom (or on
Internet discussion boards) to stimulate student interest and active
learning. Each case concludes with case study questions. The case study
questions provide topics for class discussion, Internet discussion, or
written assignments.
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