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Instant Download PDF Modern Management 13th Edition Certo Test Bank Full Chapter
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Modern Management, 13e (Certo/Certo)
Chapter 9 Strategic Planning: Strategies, Tactics, and Competitive Dynamics
1) The commitment principle is a management guideline that advises managers to totally commit
themselves to strategic planning.
Answer: FALSE
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 1
Difficulty: Easy
Classification: Conceptual
3) Strategic management is the process of ensuring an organization possesses and benefits from
the use of an appropriate organizational strategy.
Answer: TRUE
Page Ref: 197-198
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 2
Difficulty: Easy
Classification: Conceptual
4) In general, the strategic management process is thought to consist of sequential and continuing
steps.
Answer: TRUE
Page Ref: 197-198
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 2
Difficulty: Easy
Classification: Conceptual
1
Copyright © 2014 Pearson Education, Inc.
5) The first step in the strategic management process is the establishment of organizational
direction.
Answer: FALSE
Page Ref: 198
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 2
Difficulty: Easy
Classification: Conceptual
6) Managers only perform environmental analysis to help them understand what is happening
outside their organization.
Answer: FALSE
Page Ref: 198-200
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
11) "In what kind of environment does the organization now exist?" is one of the four basic
questions required for critical question analysis.
Answer: TRUE
Page Ref: 204
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Reflective Thinking Skills
Objective: 4
Difficulty: Easy
Classification: Conceptual
13) The GE Multifactor Portfolio Matrix was designed to be more complete than the BCG
Growth-Share Matrix.
Answer: TRUE
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 4
Difficulty: Easy
Classification: Conceptual
3
Copyright © 2014 Pearson Education, Inc.
14) According to the GE Multifactor Portfolio Matrix, businesses falling in cells that form a
diagonal from lower left to upper right are the strongest and the ones the company should invest
in and help to grow.
Answer: FALSE
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 4
Difficulty: Easy
Classification: Conceptual
15) Strategic implementation is the last step of the strategic management process.
Answer: FALSE
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
16) Tactical planning is long-range planning that emphasizes the current operations of various
parts of the organization.
Answer: FALSE
Page Ref: 208-209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Reflective Thinking Skills
Objective: 6
Difficulty: Easy
Classification: Conceptual
17) Because tactical plans are based primarily on a prediction of the future, and strategic plans
are based on known circumstances that exist within the organization, tactical plans are generally
less detailed than strategic plans.
Answer: FALSE
Page Ref: 208-209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 6
Difficulty: Easy
Classification: Conceptual
4
Copyright © 2014 Pearson Education, Inc.
18) Because strategic planning focuses on the long term and tactical planning on the short term,
strategic plans cover a relatively long period of time whereas tactical plans cover a relatively
short period of time.
Answer: TRUE
Page Ref: 209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Reflective Thinking Skills
Objective: 6
Difficulty: Easy
Classification: Conceptual
19) Competitor motivation refers to the incentives that an organization has to take action.
Answer: TRUE
Page Ref: 210-211
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 7
Difficulty: Easy
Classification: Conceptual
5
Copyright © 2014 Pearson Education, Inc.
22) In strategic planning, managers consider the organization as a total unit and ask themselves
what must be done in the long term, which is usually ________.
A) three to five years into the future
B) in the coming year
C) one to two years into the future
D) five to ten years from now
E) five to twenty years from now
Answer: A
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 1
Difficulty: Easy
Classification: Conceptual
23) A management guideline that advises managers to commit funds for planning only if in the
foreseeable future they can anticipate a return on planning expenses as a result of the long-range
planning analysis is termed ________.
A) strategic planning
B) the commitment principle
C) organizational planning
D) tactical planning
E) the principle of the objective
Answer: B
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 1
Difficulty: Easy
Classification: Conceptual
24) A broad and general plan developed to reach long-term organizational objectives is a(n)
________.
A) tactic
B) scenario
C) operational plan
D) organizational goal
E) strategy
Answer: E
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 1
Difficulty: Easy
Classification: Conceptual
6
Copyright © 2014 Pearson Education, Inc.
25) Which of the following is true about strategy?
A) Strategy is a general plan developed to reach short-term goals without any planning.
B) Organizational strategy focuses only on the marketing and financial aspects of a business.
C) Smaller organizations are more precise than large organizations in developing organizational
strategy in order to meet their goals sooner.
D) Strategy is actually the end result of strategic planning.
E) Research and development are not a part of an organization's strategy.
Answer: D
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 1
Difficulty: Easy
Classification: Conceptual
26) Axis Cars is an automobile company based out of Delaware. They need to follow an
organizational strategy to regain the market share they recently lost to Toyota. Which of the
following strategies will accomplish this objective?
A) They should increase people efficiency.
B) They should resize and downsize present models.
C) They should increase machine efficiency.
D) They should modernize the car batteries.
E) They should merge with another top-selling automobile brand.
Answer: B
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 1
Difficulty: Moderate
Classification: Application
7
Copyright © 2014 Pearson Education, Inc.
27) Pasta Central, a fast-food chain, has realized that if it wants to beat its leading competitor and
improve market share, it must improve its productivity. Which of the following strategies is most
likely to help Pasta Central to achieve this objective?
A) reassess their market
B) downsize
C) decrease machine efficiency
D) develop valuable real estate holdings
E) increase people efficiency
Answer: E
Page Ref: 197
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 1
Difficulty: Moderate
Classification: Application
28) ________ is the process of ensuring that an organization possesses and benefits from the use
of an appropriate organizational strategy.
A) Strategic planning
B) Strategy visualization
C) Decision making
D) Strategic management
E) Integrated business planning
Answer: D
Page Ref: 197-198
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 2
Difficulty: Easy
Classification: Conceptual
8
Copyright © 2014 Pearson Education, Inc.
30) The first step of strategic management is designed to ________.
A) establish an organizational direction
B) formulate strategy
C) study the organizational environment
D) advise managers to commit funds for planning
E) control the environment
Answer: C
Page Ref: 198-199
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Moderate
Classification: Conceptual
31) The level of an organization's external environment that contains components having broad
long-term implications for managing the organization is the ________.
A) general environment
B) financial environment
C) demographic environment
D) internal environment
E) operating environment
Answer: A
Page Ref: 199
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
32) The ________ component is that part of the general environment that indicates how
resources are being distributed and used within the environment.
A) social
B) economic
C) political
D) international
E) legal
Answer: B
Page Ref: 199-200
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
9
Copyright © 2014 Pearson Education, Inc.
33) The relative degrees of worth that society places on the way in which it exists and functions
are ________.
A) political ideologies
B) economic conditions
C) demographics
D) social values
E) environmental factors
Answer: D
Page Ref: 200
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
35) Lobbying efforts by interest groups and progress on the passage of laws are examples of the
________ component of the general environment.
A) social
B) political
C) legal
D) technological
E) international
Answer: B
Page Ref: 200
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
10
Copyright © 2014 Pearson Education, Inc.
36) Which of the following components includes new approaches to producing goods and
services?
A) the technology component
B) the political component
C) the labor component
D) the legal component
E) the productive component
Answer: A
Page Ref: 200
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
37) The level of an organization's external environment that contains components normally
having relatively specific and immediate implications for managing the organization is the
________.
A) demographic environment
B) general environment
C) industry environment
D) international environment
E) internal environment
Answer: C
Page Ref: 202
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
11
Copyright © 2014 Pearson Education, Inc.
39) According to Porter, threat of new entrants refers to ________.
A) the power that customers have over the firms
B) the power that suppliers have over the firms
C) the extent to which customers may use services from another industry instead of the focal
industry
D) the ability of new firms to enter an industry
E) the intensity of the rules of an organization
Answer: D
Page Ref: 202
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
40) According to Porter, ________ refers to the power that customers have over the firms
operating in an industry.
A) the threat of new entrants
B) buyer power
C) supplier power
D) the threat of substitute products
E) intensity of rivalry
Answer: B
Page Ref: 202
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
41) Which level of the organization's environment exists inside the organization and normally
has immediate and specific implications for managing the organization?
A) the general environment
B) the internal environment
C) the operating environment
D) the external environment
E) the political environment
Answer: B
Page Ref: 202
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
12
Copyright © 2014 Pearson Education, Inc.
42) ________ is the purpose for which — and the reason why — an organization exists.
A) Organizational objective
B) Organizational strategy
C) Organizational mission
D) Organizational policy
E) Organizational rule
Answer: C
Page Ref: 203
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
43) The document that is written by management and describes and explains what the purpose
for which the organization exists is the ________.
A) mission statement
B) strategic plan
C) operating plan
D) annual budget
E) vision statement
Answer: A
Page Ref: 203
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Reflective Thinking Skills
Objective: 3
Difficulty: Easy
Classification: Conceptual
44) Which of the following statements accurately reflects the relationship between the mission
and the objectives?
A) The mission statement reflects and flows naturally from the objectives.
B) The objectives reflect and flow naturally from the mission.
C) There is no direct relationship between the mission and the objectives.
D) The mission statement stands alone and has no influence on the objectives.
E) The mission and the objectives influence each other.
Answer: B
Page Ref: 203
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
13
Copyright © 2014 Pearson Education, Inc.
45) ________ is the process of determining appropriate courses of action for achieving
organizational objectives and thereby accomplishing organizational purpose.
A) Establishment of organizational direction
B) Strategy implementation
C) Strategy control
D) Strategy formulation
E) Environmental analysis
Answer: D
Page Ref: 203-204
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Easy
Classification: Conceptual
46) The answer to which of the following critical questions indicates whether the organization is
progressing satisfactorily or not?
A) What are the purposes and objectives of the organization?
B) Where is the organization presently going?
C) In what kind of environment does the organization now exist?
D) What can be done to better achieve organizational goals in the future?
E) What does our SWOT analysis show?
Answer: B
Page Ref: 204
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 4
Difficulty: Easy
Classification: Conceptual
49) An SBU of FlexiTech Inc. manufactures CD drives. Although it has a large share in the
market and the product makes significant profits for the company, market growth potential is
limited. Under which quadrant of the BCG Growth-Share Matrix does the CD manufacturing
unit fall?
A) dog
B) question-mark
C) star
D) cash cow
E) low-cost leader
Answer: D
Page Ref: 205
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
15
Copyright © 2014 Pearson Education, Inc.
50) GenEx Group manufactures a variety of products for different markets. One of its SBUs,
GenEx Textiles, is one of its leading revenue generators. GenEx Textiles is the leading player in
the market for textiles. However, the parent company has realized that growth prospects in the
textile industry is limited. The company has already exploited the market to the fullest and
sustained growth in the future is unlikely. In fact, a substantial amount of the revenue generated
from this textile business is used to fund other SBUs of the parent company. GenEx Textiles is
an example of a ________ for the GenEx Group.
A) star
B) dog
C) cash cow
D) question mark
E) cost-leader
Answer: C
Page Ref: 205
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
16
Copyright © 2014 Pearson Education, Inc.
52) An SBU with a small market share of a high-growth market is a ________.
A) star
B) dog
C) cash cow
D) question mark
E) low-cost leader
Answer: D
Page Ref: 205
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
53) Kreme Industries has an SBU Kreme Makeups, Inc., that offers a wide variety of makeup
products and accessories for women. Although market growth rate is high, the SBU's current
market share is low and it needs substantial investment. The parent company is trying to decide
if Kreme Makeups has long-term sustainability before investing any more cash in it. In the
context of the BCG matrix, this SBU of Kreme Industries would be classified as a ________.
A) question mark
B) cash cow
C) dog
D) star
E) low-cost leader
Answer: A
Page Ref: 205
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
54) An SBU with a relatively small market share of a low-growth market is a ________.
A) star
B) dog
C) cash cow
D) question mark
E) low-cost leader
Answer: B
Page Ref: 205-206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
17
Copyright © 2014 Pearson Education, Inc.
55) Which of the following strategy formulation tools was specifically developed to expand on
the BCG Growth-Share Matrix?
A) Porter's Model for Industry Analysis
B) the critical questions analysis
C) SWOT analysis
D) the GE Multifactor Portfolio Matrix
E) environmental analysis
Answer: D
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
56) Which of the following strategy formulation tools outlines the primary forces that determine
competitiveness within an industry and illustrates how those forces are related?
A) Porter's Model for Industry Analysis
B) the BCG Growth-Share Matrix
C) SWOT analysis
D) the GE Multifactor Portfolio Matrix
E) the Delphi technique
Answer: D
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Moderate
Classification: Conceptual
18
Copyright © 2014 Pearson Education, Inc.
57) Which of the following is true about the GE Multifactor Portfolio Matrix?
A) Businesses falling in the cells that form a diagonal from lower left to upper right in the matrix
are strong businesses that should be invested in regularly.
B) Businesses in the cells below and to the right of the diagonal are medium-strength businesses
that should be invested in only selectively.
C) The GE Multifactor Portfolio Matrix does not consider factors such as various types of risk
associated with product development.
D) In the matrix, businesses above and to the left of the diagonal are the weakest and serious
candidates for divesture.
E) This tool helps managers develop organizational strategy that is based primarily on market
attractiveness and business strengths.
Answer: E
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
58) With the GE Multifactor Portfolio Matrix, the businesses falling in the cells that form a
diagonal from lower left to upper right are ________.
A) the strongest and the ones the company should invest in and help grow
B) the strongest and the ones the company should sell
C) medium-strength and should be invested in only selectively
D) the lowest in strength and serious candidates for divestiture
E) the lowest in strength and serious candidates for retrenchment
Answer: C
Page Ref: 206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
19
Copyright © 2014 Pearson Education, Inc.
59) Which strategy is an organization following when it focuses on making an organization more
competitive by developing a product or products that customers perceive as being different from
products offered by competitors?
A) cost leadership
B) differentiation
C) focus
D) stability
E) divestiture
Answer: B
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
60) The Razzmatazz Group of companies plans to launch a new flavor of crackers that is distinct
and unusual. Which of the following strategies is the company following to become more
competitive?
A) stability
B) cost leadership
C) divestiture
D) focus
E) differentiation
Answer: E
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Moderate
Classification: Application
61) When an organization focuses on making itself more competitive by producing products
more cheaply than competitors can, it is following a ________.
A) stability strategy
B) differentiation strategy
C) focus strategy
D) cost leadership strategy
E) divestiture strategy
Answer: D
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
20
Copyright © 2014 Pearson Education, Inc.
62) In an attempt to offer better deals to customers and thereby increase its market share, Dun's
Burgers integrates backward to buy out its main supplier of beef. Dun's Burgers is using which
of the following strategies to attract customers?
A) focus
B) technology enhancement
C) differentiation
D) cost leadership
E) focused differentiation
Answer: D
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
63) Dun's Burgers has decided to open takeaway counters across the city that will be open until
11 p.m. to cater to people who return late from work. This turns out to be an excellent strategy as
Dun's becomes a hot favorite with the people who work late shifts. This is an example of
________.
A) differentiation strategy
B) technology enhancement strategy
C) cost leadership strategy
D) divestiture strategy
E) focus strategy
Answer: E
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
21
Copyright © 2014 Pearson Education, Inc.
64) ________ is a strategy that emphasizes making an organization more competitive by
targeting a particular customer.
A) Differentiation
B) Cost leadership
C) Stability
D) Focus
E) Divestiture
Answer: D
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
65) ________ is a strategy adopted by management to increase the amount of business that an
SBU is currently generating.
A) Differentiation
B) Divestiture
C) Retrenchment
D) Growth
E) Focus
Answer: D
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
66) A business strategy that is generally applied to star or question mark SBUs is ________.
A) stability
B) focus
C) retrenchment
D) growth
E) divestiture
Answer: D
Page Ref: 207
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
22
Copyright © 2014 Pearson Education, Inc.
67) ________ is a strategy adopted by management to maintain or slightly improve the amount
of business that an SBU is generating.
A) Focus
B) Stability
C) Retrenchment
D) Growth
E) Divestiture
Answer: B
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
69) ________ is the strategy through which management attempts to strengthen or protect the
amount of business an SBU is generating.
A) Differentiation
B) Divestiture
C) Retrenchment
D) Growth
E) Focus
Answer: C
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
23
Copyright © 2014 Pearson Education, Inc.
70) ________ strategy is generally applied to cash cows or stars that are beginning to lose market
share.
A) Focus
B) Retrenchment
C) Stability
D) Divestiture
E) Growth
Answer: B
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
72) ________ is a strategy adopted to eliminate an SBU that is not generating a satisfactory
amount of business and that has little hope of doing so in the near future.
A) Growth
B) Divestiture
C) Retrenchment
D) Stability
E) Focus
Answer: B
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
24
Copyright © 2014 Pearson Education, Inc.
73) The Forrester Group of companies has many products, including a fertilizer manufacturing
unit. While this unit has never been a source of high revenues in the past, the SBU has
increasingly become an area of concern. For the last few years, this SBU has not generated
enough business for the Forrester Group and the parent company does not see things changing in
the future without substantial investment. In a market with low growth potential, its already low
market share has declined further. Which of the following strategies is the Forrester Group likely
to choose for this SBU?
A) stability
B) focus
C) retrenchment
D) growth
E) divestiture
Answer: E
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Difficult
Classification: Application
74) ________ is usually applied to SBUs that are dogs or question marks that have failed to
increase market share but still require significant amounts of cash.
A) Focus
B) Divestiture
C) Growth
D) Stability
E) Retrenchment
Answer: B
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
25
Copyright © 2014 Pearson Education, Inc.
75) One of the SBUs under the Retro Group of companies is not generating a satisfactory amount
of business. Extensive analysis shows that the company is losing its market share because its
competitors have more sustainable processes. Analysts also feel that the growth prospects in this
industry are extremely limited. Which of the following organizational strategies should the
company adopt?
A) focus
B) stability
C) retrenchment
D) growth
E) divestiture
Answer: E
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 5
Difficulty: Moderate
Classification: Application
76) ________, the fourth step of the strategic management process, is putting formulated
strategies into action.
A) Strategy implementation
B) Environmental analysis
C) Strategic control
D) Strategy formulation
E) Strategic feedback
Answer: A
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
77) Which of the following is the ability to manage people during implementation?
A) allocating skill
B) interacting skill
C) monitoring skill
D) organizing skill
E) tactical skill
Answer: B
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
26
Copyright © 2014 Pearson Education, Inc.
78) Which of the following is the ability to use information to determine whether a problem has
arisen that is blocking implementation?
A) allocating skill
B) interacting skill
C) monitoring skill
D) organizing skill
E) tactical skill
Answer: C
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
79) ________ is the ability to create throughout the organization a network of people who can
help solve implementation problems as they occur.
A) Organizing skill
B) Interacting skill
C) Monitoring skill
D) Allocating skill
E) Tactical skill
Answer: A
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
80) The last step of the strategic management process, consisting of monitoring and evaluating
the strategic management process as a whole, is ________.
A) strategy implementation
B) strategy formulation
C) strategic control
D) environmental analysis
E) strategic action
Answer: C
Page Ref: 208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 5
Difficulty: Easy
Classification: Conceptual
27
Copyright © 2014 Pearson Education, Inc.
81) ________ is short-range planning that emphasizes the current operations of various parts of
the organization.
A) Operational planning
B) Intermediate planning
C) Strategic planning
D) Strategic control
E) Tactical planning
Answer: E
Page Ref: 208-209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 6
Difficulty: Easy
Classification: Conceptual
82) Mary has just formulated the annual budget for her department. She has outlined how the
funds must be allocated and spent over the next one year. This would most likely be categorized
as ________.
A) strategic planning
B) intrinsic planning
C) intermediate planning
D) tactical planning
E) strategic control
Answer: D
Page Ref: 208-209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
AACSB: Analytic Skills
Objective: 6
Difficulty: Moderate
Classification: Application
28
Copyright © 2014 Pearson Education, Inc.
83) Which of the following sentences about the differences between strategic planning and
tactical planning is true?
A) Tactical plans cover a relatively long period of time whereas strategic plans cover a relatively
short period of time.
B) Strategic planning emphasizes analyzing the future and tactical planning emphasizes
analyzing the everyday functioning of the organization.
C) Tactical plans are generally less detailed than strategic plans.
D) Facts on which to base tactical plans are usually more difficult to gather than are facts on
which to base strategic plans.
E) Tactical plans are usually developed by upper-level management and strategic plans by lower-
level management.
Answer: B
Page Ref: 209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 6
Difficulty: Easy
Classification: Conceptual
84) ________ refers to the process by which firms undertake strategic and tactical actions and
how competitors respond to these actions.
A) Strategic control
B) Environmental analysis
C) Competitive dynamics
D) Strategy implementation
E) SWOT analysis
Answer: C
Page Ref: 209-210
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 7
Difficulty: Easy
Classification: Conceptual
87) What are the main strategy formulation tools of strategic management?
Answer: Strategy formulation is the process of determining appropriate courses of action for
achieving organizational objectives, and thereby accomplishing organizational purposes.
1. One tool of strategy formulation is Critical Question Analysis. This process asks four basic
questions about the present purposes and objectives of the organization, its present direction and
environment, and actions that can be taken to achieve organizational goals in the future.
2. Another tool is SWOT analysis, a strategy development tool that identifies and matches the
organization's internal strengths and weaknesses with external opportunities and threats.
3. The third strategy formulation tool is a business portfolio analysis that bases business
strategies primarily upon the market share that a significant organizational segment enjoys, and
the growth of the market in which the business exists.
Page Ref: 203-208
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Moderate
Classification: Conceptual
30
Copyright © 2014 Pearson Education, Inc.
88) What is the BCG Growth-Share Matrix? Explain what stars, question marks, cash cows, and
dogs are. According to the BCG Growth-Share Matrix, what should managers do with each of
these?
Answer: The Boston Consulting Group (BCG), a leading manufacturing consulting firm,
developed and popularized a portfolio analysis tool that helps managers develop organizational
strategy based on market share of businesses and the growth of markets in which businesses
exist.
The first step in using the BCG Growth-Share Matrix is identifying the organization's strategic
business units (SBUs). A strategic business unit is a significant organization segment that is
analyzed to develop organizational strategy aimed at generating future business or revenue.
After SBUs have been identified for a particular organization, the next step in using the BCG
Matrix is to categorize each SBU within one of the four matrix quadrants: star, cash cow,
question mark, and, dog.
1. An SBU that is a star has a high share of a high-growth market and typically needs large
amounts of cash to support rapid and significant growth. Stars also generate large amounts of
cash for the organization and are usually segments in which management can make additional
investments and earn attractive returns.
2. An SBU that is a cash cow has a large share of a market that is growing only slightly.
Naturally, these SBUs provide the organization with large amounts of cash, but because their
market is not growing significantly, the cash is generally used to meet the financial demands of
the organization in other areas, such as the expansion of a star SBU.
3. An SBU that is a question mark has a small share of a high-growth market. They are dubbed
question marks because it is uncertain whether management should invest more cash in them to
gain a larger share of the market or deemphasize or eliminate them. Management will choose the
first option when it believes it can turn the question mark into a star, and the second when it
thinks further investment would be fruitless.
4. An SBU that is a dog has a relatively small share of a low-growth market. They may barely
support themselves; in some cases, they actually drain off cash resources generated by other
SBUs.
Page Ref: 205-206
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 3
Difficulty: Difficult
Classification: Conceptual
31
Copyright © 2014 Pearson Education, Inc.
89) Compare and contrast strategic and tactical planning.
Answer:
1. Strategic planning is long-range planning (three to five years) that focuses on the organization
as a whole and tactical planning is short-range (one year or less) planning that emphasizes the
current operations of various parts of the organization.
2. Because upper-level managers generally have a better understanding of the organization as a
whole than lower-level managers do, and because lower-level managers generally have a better
understanding of the day-to-day organizational operations than upper-level managers do,
strategic plans are usually developed by upper-level management and tactical plans by lower-
level management.
3. Strategic planning emphasizes analyzing the future and tactical planning emphasizes analyzing
the everyday functioning of the organization. Because of this, facts on which to base strategic
plans are usually more difficult to gather than are facts on which to base tactical plans.
4. Strategic plans are generally less detailed than tactical plans because strategic plans are based
primarily on a prediction of the future and tactical plans on known circumstances that exist
within the organization.
Page Ref: 209
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 6
Difficulty: Moderate
Classification: Conceptual
90) What is competitive dynamics? Briefly describe the factors that influence a firm's action or
reaction?
Answer: Competitive dynamics refers to the process by which firms undertake strategic and
tactical actions and how competitors respond to these actions. The study of competitive
dynamics is important in order to understand why managers undertake such actions. Inevitably, it
is these actions and reactions that influence a firm's ultimate financial performance.
Research suggests that three primary factors influence a firm's action or reaction: awareness,
motivation, and capability. Competitor awareness refers to how mindful a company is of its
competitor's actions. Competitor motivation refers to the incentives that an organization has to
take action. Competitor capability refers to a firm's ability to undertake an action.
Page Ref: 209-211
Learning Outcome: Identify the steps of the strategic management process and describe
common organizational and business strategies
Objective: 7
Difficulty: Moderate
Classification: Conceptual
32
Copyright © 2014 Pearson Education, Inc.
Another random document with
no related content on Scribd:
Third Session, Thirty-Seventh Congress.
IN HOUSE.
COLORED SCHOOLS.
June 8.—The House passed a bill to provide for the public
instruction of youth in Washington city, with an amendment
providing for separate schools for the colored children, by setting
apart such a proportion of the entire school fund as the number of
colored children between the ages of six and seventeen bear to the
whole number of children in the District. The bill, with amendments,
passed both Houses without a division.
On all of these questions of color, the Democrats invariably, on test
votes, were found against any concession of rights to the negro.
These were frequently aided by some Republicans, more
conservative than their colleagues, or representing closer districts
where political prejudices would affect their return to their seats. It
will be observed that on nearly all these questions Senator Charles
Sumner took the lead. He was at that time pre-eminently the Moses
of the colored man, and led him from one right to another through
Senatorial difficulties, which by the way, were never as strong as that
in the House, where Thaddeus Stevens was the boldest champion of
“the rights of the black man.” In the field, rather in the direction of
what should be done with the “contrabands” and escaped slaves, the
Secretary of War, General Cameron, was their most radical friend,
and his instructions were so outspoken that Lincoln had to modify
them. As early as December 1, 1861, General Cameron wrote:
“While it is plain that the slave property of the South is justly
subjected to all the consequences of this rebellious war, and that the
Government would be untrue to its trust in not employing all the
rights and powers of war to bring it to a speedy close, the details of
the plan for doing so, like all other military measures, must, in a
great degree, be left to be determined by particular exigencies. The
disposition of other property belonging to the rebels that becomes
subject to our arms is governed by the circumstances of the case. The
Government has no power to hold slaves, none to restrain a slave of
his liberty, or to exact his service. It has a right, however, to use the
voluntary service of slaves liberated by war from their rebel masters,
like any other property of the rebels, in whatever mode may be most
efficient for the defence of the Government, the prosecution of the
war, and the suppression of rebellion. It is clearly a right of the
government to arm slaves when it may become necessary as it is to
take gunpowder from the enemy. Whether it is expedient to do so is
purely a military question. The right is unquestionable by the laws of
war. The expediency must be determined by circumstances, keeping
in view the great object of overcoming the rebels, re-establishing the
laws, and restoring peace to the nation.
“It is vain and idle for the Government to carry on this war, or
hope to maintain its existence against rebellious force, without
enjoying all the rights and powers of war. As has been said, the right
to deprive the rebels of their property in slaves and slave labor is as
clear and absolute as the right to take forage from the field, or cotton
from the warehouse, or powder and arms from the magazine. To
leave the enemy in the possession of such property as forage and
cotton and military stores, and the means of constantly reproducing
them, would be madness. It is, therefore, equal madness to leave
them in peaceful and secure possession of slave property, more
valuable and efficient to them for war than forage, cotton and
military stores. Such policy would be national suicide. What to do
with that species of property is a question that time and
circumstances will solve, and need not be anticipated further than to
repeat that they cannot be held by the Government as slaves. It
would be useless to keep them as prisoners of war; and self-
preservation, the highest duty of a Government, or of individuals,
demands that they should be disposed of or employed in the most
effective manner that will tend most speedily to suppress the
insurrection and restore the authority of the Government. If it shall
be found that the men who have been held by the rebels as slaves are
capable of bearing arms and performing efficient military service, it
is the right, and may become the duty, of this Government to arm
and equip them, and employ their services against the rebels, under
proper military regulations, discipline and command.
“But in whatever manner they may be used by the Government, it
is plain that, once liberated by the rebellious act of their masters,
they should never again be restored to bondage. By the master’s
treason and rebellion he forfeits all right to the labor and service of
his slave; and the slave of the rebellious master, by his service to the
Government, becomes justly entitled to freedom and protection.
“The disposition to be made of the slaves of rebels, after the close
of the war, can be safely left to the wisdom and patriotism of
Congress. The representatives of the people will unquestionably
secure to the loyal slaveholders every right to which they are entitled
under the Constitution of the country.”
[Subsequent events proved the wisdom of this policy, and it was
eventually adopted by an Administration which proclaimed its policy
“to move not ahead but with the people.”]
President Lincoln and his Cabinet modified the above language so
as to make it read:
“It is already a grave question what shall be done with those slaves
who were abandoned by their owners on the advance of our troops
into southern territory, as at Beaufort district, in South Carolina. The
number left within our control at that point is very considerable, and
similar cases will probably occur. What shall be done with them? Can
we afford to send them forward to their masters, to be by them
armed against us, or used in producing supplies to sustain the
rebellion? Their labor may be useful to us; withheld from the enemy
it lessens his military resources, and withholding them has no
tendency to induce the horrors of insurrection, even in the rebel
communities. They constitute a military resource, and, being such,
that they should not be turned over to the enemy is too plain to
discuss. Why deprive him of supplies by a blockade, and voluntarily
give him men to produce them?
“The disposition to be made of the slaves of rebels, after the close
of the war, can be safely left to the wisdom and patriotism of
Congress. The Representatives of the people will unquestionably
secure to the loyal slaveholders every right to which they are entitled
under the Constitution of the country.”
Secretary Cameron was at all times in favor of “carrying the war
into Africa” and it was this stern view of the situation which
eventually led him to sanction measures which brought him into
plainer differences with the Administration. Lincoln took offense at
the printing of his report before submitting it to him. As a result he
resigned and went to Russia as Minister, on his return being again
elected to the United States Senate—a place which he filled until the
winter of 1877, when he resigned, and his son, J. Donald Cameron,
was elected to the vacancy, and re-elected for the term ending in
1885. General B. F. Butler was the author of the “contraband” idea. A
year later the views of the Administration became more radical on
questions of color, and July 22, 1862, Secretary Stanton ordered all
Generals in command “to seize and use any property, real or
personal, which may be necessary or convenient for their several
commands, for supplies, or for other military purposes; and that
while property may be destroyed for proper military objects, none
shall be destroyed in wantonness or malice.
“Second. That military and naval commanders shall employ as
laborers, within and from said States, so many persons of African
descent as can be advantageously used for military or naval
purposes, giving them reasonable wages for their labor.
“Third. That, as to both property, and persons of African descent,
accounts shall be kept sufficiently accurate and in detail to show
quantities and amounts, and from whom both property and such
persons shall have come, as a basis upon which compensation can be
made in proper cases; and the several departments of this
Government shall attend to and perform their appropriate parts
towards the execution of these orders.”
The manner and language employed by General McClellan in
promulgating this order to the Army of the Potomac, led to his
political differences with the Administration, and in the end caused
him to be the Democratic candidate for President in 1864, against
Lincoln. His language is peculiar and some of it worthy of
presentation as of political importance. He said:
“Inhabitants, especially women and children, remaining peaceably
at their homes, must not be molested; and wherever commanding
officers find families peculiarly exposed in their persons or property
to marauding from this army, they will, as heretofore, so far as they
can do with safety and without detriment to the service, post guards
for their protection.
“In protecting private property, no reference is intended to
persons held to service or labor by reason of African descent. Such
persons will be regarded by this army, as they heretofore have been,
as occupying simply a peculiar legal status under State laws, which
condition the military authorities of the United States are not
required to regard at all in districts where military operations are
made necessary by the rebellious action of the State governments.
“Persons subject to suspicion of hostile purposes, residing or being
near our forces, will be, as heretofore, subject to arrest and
detention, until the cause or necessity is removed. All such arrested
parties will be sent, as usual, to the Provost Marshal General, with a
statement of the facts in each case.
“The general commanding takes this occasion to remind the
officers and soldiers of this army that we are engaged in supporting
the Constitution and the laws of the United States and suppressing
rebellion against their authority; that we are not engaged in a war of
rapine, revenge, or subjugation; that this is not a contest against
populations, but against armed forces and political organizations;
that it is a struggle carried on with the United States, and should be
conducted by us upon the highest principles known to Christian
civilization.”
At this time such were the prejudices of Union soldiers against
negroes, because of growing political agitation in the North, that
many would loudly jeer them when seen within the lines. The feeling
was even greater in the ranks of civilians, and yet Congress moved
along, step by step. The 37th abolished slavery in the District of
Columbia; prohibited it in all the territories; confirmed the freedom
of the slaves owned by those in arms against the government;
authorized the employment of colored men in fortifications, their
enlistment, etc.; and enacted an additional article of war, which
prohibited any officer from returning or aiding the return of any
fugitive slave. These were rapid strides, but not as rapid as were
demanded by the more radical wing of the Republican party. We
have shown that most of them were opposed by the Democrats, not
solidly sure where they were plainly political, but this party became
less solid as the war advanced.
Senator Wilson was the author of the bill to abolish slavery in the
District of Columbia. It excited much debate, and the range of the
speeches covered the entire question of slavery. Those from the
Border States opposed it (a few Republicans and all Democrats) but
some of the Democrats of the North supported it. The vote in the
Senate was 29 for to 6 against. In the House Frank P. Blair, Jr.,
advocated colonization in connection with the bill, but his idea met
with little favor. Crittenden, Wickliffe and Vallandigham were
prominent in opposition. Its most prominent advocates were Stevens
of Pennsylvania, and Bingham of Ohio. The vote was 92 for to 38
against.
The bill of Arnold, of Illinois, “to render freedom national and
slavery sectional,” the leading idea in the platform of the convention
which nominated Lincoln, prohibited slavery in “all the Territories of
the United States then existing, or thereafter to be formed or
acquired in any way.” It was vehemently opposed, but passed with
some modifications by 58 ayes to 50 noes, and it also passed the
Senate.
In the Spring of 1862 General David Hunter brought the question
of the enlistment of colored troops to a direct issue by raising a
regiment of them. On the 9th of June following, Mr. Wickliffe of
Kentucky, succeeded in getting the House to adopt a resolution of
inquiry. Correspondence followed with General Hunter. He
confessed the fact, stated that “he found his authority in the
instructions of Secretary Cameron, and said that he hoped by fall to
enroll about fifty thousand of these hardy and devoted soldiers.”
When this reply was read in the House it was greeted with shouts of
laughter from the Republicans, and signs of anger from the others. A
great debate followed on the amendment to the bill providing for the
calling out of the militia, clothing the President with full power to
enlist colored troops, and to proclaim “he, his mother, and wife and
children forever free,” after such enlistment. Preston King, of New
York, was the author of this amendment. Davis, of Kentucky, and
Carlisle of West Virginia, were prominent Senators in opposition;
while Ten Eyck, of New Jersey, Sherman of Ohio, and Browning of
Illinois sought to modify it. Garrett Davis said in opposition:
“Do you expect us to give our sanction and approval to these
things? No, no! We would regard their authors as our worst enemies;
and there is no foreign despotism that could come to our rescue, that
we would not fondly embrace, before we would submit to any such
condition of things.”
Senator Fessenden of Maine, in advocacy of the amendment, said:
“I tell the President from my place here as a Senator, and I tell the
generals of our army, they must reverse their practices and course of
proceeding on this subject. * * * Treat your enemies as enemies, as
the worst of enemies, and avail yourselves like men of every power
which God has placed in your hands, to accomplish your purpose,
within the rules of civilized warfare.”
The bill passed, so modified, as to give freedom to all who should
perform military service, but restricting liberty to the families of such
only as belonged to rebel masters. It passed the House July 16th,
1862, and received the sanction of the President, who said:—“And
the promise made must be kept!” General Hunter for his part in
beginning colored enlistments, was outlawed by the Confederate
Congress. Hunter followed with an order freeing the slaves in South
Carolina.
In January, 1863, pursuant to a suggestion in the annual report of
Secretary Stanton, who was by this time as radical as his predecessor
in office, the House passed a bill authorizing the President to enroll
into the land and naval service such number of volunteers of African
descent as he might deem useful to suppress the rebellion, and for
such term as he might prescribe, not exceeding five years. The slaves
of loyal citizens in the Border States were excluded from the
provisions of this bill. In the Senate an adverse report was made on
the ground that the resident already possessed these powers.
In January, 1863, Senator Wilson, who was by this time chairman
of the Military Committee of the Senate, secured the passage of a bill
which authorized a draft for the National forces from the ranks of all
male citizens, and those of foreign birth who had declared their
intentions, etc. The bill contained the usual exemptions.
B. L. Stovall,
Speaker of the Senate.
The Richmond press publish the official copy of “An act to increase
the efficiency of the army by the employment of free negroes and
slaves in certain capacities,” lately passed by the Rebel Congress. The
negroes are to perform “such duties as the Secretary of War or
Commanding General may prescribe.” The first section is as follows:
The Congress of the Confederate States of America do enact, That
all male free negroes, and other free persons of color, not including
those who are free under the treaty of Paris, of 1803, or under the
treaty of Spain, of 1819, resident in the Confederate States, between
the ages of eighteen and fifty years, shall be held liable to perform
such duties with the army, or in connection with the military
defences of the country, in the way of work upon the fortifications, or
in government works for the production or preparation of materials
of war, or in military hospitals, as the Secretary of War or the
Commanding General of the Trans-Mississippi Department may,
from time to time, prescribe; and while engaged in the performances
of such duties shall receive rations and clothing and compensation at
the rate of eleven dollars a month, under such rules and regulations
as the said Secretary may establish: Provided, That the Secretary of
War or the Commanding General of the Trans-Mississippi
Department, with the approval of the President, may exempt from
the operations of this act such free negroes as the interests of the
country may require should be exempted, or such as he may think
proper to exempt on the ground of justice, equity or necessity.
The third section provides that when the Secretary of War shall be
unable to procure the services of slaves in any military department,
then he is authorized to impress the services of as many male slaves,
not to exceed twenty thousand, as may be required, from time to
time, to discharge the duties indicated in the first section of the act.
The owner of the slave is to be paid for his services; or, if he be
killed or “escape to the enemy,” the owner shall receive his full value.
Governor Smith, of Virginia, has made a call for five thousand
male slaves to work on the batteries, to be drawn from fifty counties.
The call for this force has been made by the President under a
resolution of Congress.