Hello, we are EQ.

STRATEGY • BRANDING • MARKETING • CREATIVE COMMUNICATIONS

EQ COMPANY DECK 2021

EQ is a New Gen creative
agency based in Hong Kong.
Our vision is to drive cultural influence within the community
and create lasting impact, globally. We offer data-driven strategy,
branding, online and offline marketing, content and design,
bringing creative thinking to every stage of engagement.

Our team believes in the power of storytelling to connect

businesses and customers on an emotional level.

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 Words from our Founder

“We elevate brands. Rather than adding

to the noise, we aim to cut through it.”
—
Mandy Pao
Founder, Executive Creative Director & Marketer
Eloquence International

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 Table Of Contents EQ Company Deck

1.0 About Page 5-10

2.0 Services Page 11-14

3.0 Brand Framework Page 15

4.0 Work Page 16-40

Contact Page 41

Table Of Contents 4
1.0 ABOUT

intro
EQ is a team of hybrid creatives, eager to reinvent the
way stories are told.

We build strong brand stories by applying a strategic,

multidisciplinary approach to craft creatively disruptive,
yet purposeful work.

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 Innovation — We strive to be innovative,
and are not content until we move the
needle in every industry we tackle.

ethos
Authenticity — We are honest, and remain
EQ is built around these four core values. true to ourselves and our partners no
matter the circumstance.

Empowerment — We hope to empower

our partners and peers in recognising the
potential of togetherness.

Social Awareness — Lastly, we are

socially aware, imbuing each project with
a community angle wherever possible.
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 purpose
Our purpose is to empower business owners and
entrepreneurs to bring their vision to life by articulating
their ideas and values through multidisciplinary
communications, while working towards our goal
of nurturing and educating the Hong Kong creative
community with more opportunities.

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 04

and volunteer where we can make the biggest impact

We always seek to give back to the community

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Integrity, honesty
and trustworthiness
are the key to all
core values our relationships.
We find meaning in
understanding our
03 clients, listening to
their needs, and
being ready to help
The value of
where needed
our output is
our sole focus

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We are team
outweigh short-term profit

players – we
Long-term relationships

value open
01 and honest

Strive to
every time

always act for

the greater
02

good of the
organisation 8
 the team

CREATIVE TALENTS WORKING FOR THE GREATER GOOD

We are a small team that have worked closely with

large global clients including Pepsi, Paramount
Pictures Hollywood, Barbie, Unesco, Forbes,
HYPEBEAST, LOEWE, Prada, Off-White, Heron
Preston, Stone Island, Nike, BMW, Porsche and more.
We have a list of contacts of 1,000+ VIPs and 2000+
media from around the world who we work with.

To further our belief that creativity belongs

to one and all, where possible, we strive to bring the
community into our projects, using the vehicle of
business for the betterment of people.

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MANDY PAO
FOUNDER, EXECUTIVE CREATIVE DIRECTOR & MARKETER

Recently featured in Harper’s Bazaar, speaker at ArtBiz

Forum, guest on Morning Macau TV and Macau Radio
FM1007. Creative Branding advocate, marketing expert,
UK-educated, and a graduate of psychology.

With extensive experience in working with brands

ranging from non-profit organizations to multinationals,
Mandy has led marketing strategy, brand creation and
cutting-edge campaigns for the likes of UNESCO,
Paramount Hollywood, Cartier, Dior, Moncler, Bottega
Veneta and more.

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2.0 SERVICES

We invite clients to look behind the curtain and build value and
influence using design and strategy.

strategy
branding
marketing

creative
communications

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 strategy
We dig deep to identify the root of the issue, and tackle it
using problem-structuring methods in strategic planning.

Competitors Research Market Analysis

Brand Strategy

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 branding
Branding builds influence and business value.

From art direction to graphic design, we offer a range of

creative solutions from multi-disciplinary experts to craft
and develop brands with lasting influence. Photography,
video, creative writing, styling and packaging are just some
examples of services we offer as we're passionate about
elevating your brand in every project we take on with the
finest creative ideas.

Verbal Identity Brand Identity Art Direction

Graphic Design Creative Writing Packaging

Styling Photography Videography

Brand Music Curation Brand Collaborations

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PERSONA - 3.2

marketing
We cater to each customer’s journey through cross-channel
marketing by pairing both online and offline media platforms.

Communications Strategy Events

Influencer Affiliate Public & Media Relations

SEO SEM Social Media

Newsletter Blog Content Creation

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3.0 BRAND BUILDING FRAMEWORK

DISCOVERY
Brand Equity Review & Research
Evaluation
1

MEASURE & REFINE POSITIONING

9 2

Value Proposition
S
Metric Tracking
g

tin

tr
a te
Marke
ANALYSE MONITOR 8 3 PL ANNING

gy
Client
Business Planning
Cross Channel Marketing

g
7 in 4
EXECUTION Brand ALIGNING

Design & Produce Brand Guideline

6 5

APPLICATION Brand Identity CREATION

& Personality

EQ BRAND BUILDING ROADMAP

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case studies

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4.0 WORK

We build strong brand stories by applying a strategic,

multidisciplinary approach to craft creatively disruptive, yet
purposeful work. From small, independent operators who are
just starting out, to established international brands seeking
local expertise or a refreshed outlook, we tailor our creative
approach to the needs of our clients – capitalising on their
strengths while recognising their weaknesses – to craft a
path towards sustainable growth.

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 04
the 14th
factory

the slow

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03
tatras

05
qeelin

01
02

dr. ben dyer

pepsico
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 PEPSICO
Market Insights

Public & Media Relations

Influencers

Creative Writing

Kicking off an international #PepsiChallenge campaign to shine light on social

change attracts significant press coverage from Vogue China

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•→
Under the #PepsiChallenge banner, Pepsico
launched a series of exclusive art installations
in partnership with Liter of Light organisation
– which promises to bring cost-effective solar
lighting to communities in need.

Seeking an on-the-ground expert able to bring

their marketing vision to light, Pepsi came
to Eloquence thanks to our word-of-mouth
reputation.

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21
 QEELIN
Creative Writing

Creative Concept

Tone & Style

Auspicious jewels for a Chinese diaspora

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•→
We worked with the Qeelin marketing team to
prepare social media copy for their upcoming
collections. We created robust campaigns
that educate consumers about the different
collections and provide insider tips, quotes,
and announcements about the brand in a
consistent manner. Directing the tone and style
for campaigns, Eloquence combined photoshoot
imagery with creative writing to elevate the brand
across their Facebook, Instagram, Twitter and
YouTube presences.

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“I am lucky to work with Eloquence, as they always
think from the brand's perspective and give helpful
advice to make things perfect. Would highly
recommend the Eloquence team!”

FLORENCE CHAN

Corporate Communications Manager, Qeelin

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 TATRAS
Art Direction

Styling

Photography

Production

Creative Writing

Content Creation

Reorienting an outdoor label’s newest creative campaign towards a

generation that is coming to age in a time of upheaval

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•→
We were tasked with rebranding a massage
parlour from the ground up to bring the business
into a contemporary light, build an evocative
lifestyle around the brand and encourage
customer loyalty and brand stickiness.

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 THE 14TH FACTORY
Communications Strategy

Public & Media Relations

Internationally recognised Hong Kong artist makes global headlines

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•→
When it came to the launch, Birch sought an
agency that could realise his vision and provide
global exposure. As a prominent artist based
in Hong Kong, Birch naturally assumed the role
of a representative of the city’s art scene, so it
was important to effectively spread his message
with due diligence in regard to how it would be
perceived both at home and abroad.

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•→
Mentions of the event across social media
channels quickly snowballed. In its first month,
the project gained a total reach of over 262
million impressions, while 65,000 visitors were
registered over a four-month span, including
the likes of Jared Leto, Usher, and will.i.am. From
the success of the event, Birch gained over
45,000 followers on Instagram, secured new
strategic collaborators in the art community, and
transformed his project into a roaming exhibition
that will continue to take the world’s art scene by
storm

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"Mandy who leads Eloquence is just one of the most
considerate, loveliest and hardworking people we've
worked with."

SIMON BIRCH

Founder & International Artist, The 14th Factory

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 DR. BEN DYER
Brand Strategy

Market Insights

Art Direction

Brand Identity

Verbal Identity

Website Development

Brand Collaboration

Standing out in the world of self-improvement advocates with

streetwear-inspired cool

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•→
Having previously collaborated on the brand
identity of his chiropractic studio, Atlas
Chiropractic, Dr. Ben Dyer returned to EQ with
the desire to build a personal platform to spread
his philosophy of health and wellbeing to the next
generation.

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“The experience since EQ took over has been nothing
short of phenomenal. This really is a one stop shop for
all of your marketing and branding needs and the care
and attention to detail is second to none. ”

DR. BEN DYER

Founder and CEO Atlas Chiropractic

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 THE SLOW
Brand Identity

Verbal Identity

Art Direction

Packaging

Reimagining a massage parlour into a go-to urban retreat with our

creative branding and trend-conscious approach

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•→
We were tasked with rebranding a massage
parlour from the ground up to bring the business
into a contemporary light, build an evocative
lifestyle around the brand and encourage
customer loyalty and brand stickiness.

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EXCERICSE 3.4

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 “It’s a pleasure to work with Mandy and the team.
We greatly appreciate their insightful advice and
attention to detail bringing our features to the next
level. We can’t imagine not working with EQ.”

MIKEY LAI

Director, The Slow

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 Contact us.
+852 3707 0866

POKE@EQ-INTERNATIONAL .COM

EQ COMPANY DECK 41
EQ-INTERNATIONAL .COM