MBA - General New 09-05-2023 (Final)

G H Raisoni University
Amravati
Curriculum
Master in Business
Administration (MBA)
School of Management Studies
Effective from AY 2020-2021

Contents
Vision and Mission

1. Title of the degree
2. Preamble
3. Duration
4. Eligibility
5. Definitions of Important terms
a. Outcome-Based Education (OBE)
b. Programme Educational Objectives (PEOs)
c. Graduate Attributes (GAs)
d. Programme Outcomes (POs)
e. Programme Specific Outcomes (PSOs)
f. Course Outcomes (COs)
6. Program Educational Objectives (PEOs)
7. Programme Outcomes (POs)
8. Programme Specific Outcomes (PSOs)
9. Graduate Attributes (GAs)
10. Course Structure and Evaluation Pattern
11. Major Specialization + Minor Specialization Combination
12. Foundation Courses
13. Enrichment Courses
14. Alternative Study Credit Courses
15. Summer Internship Project
16. Cumulative Internal Evaluation (CIE)
17. Rubrics
18. End Semester Evaluation (ESE)
19. Dropping an Elective Course
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20. Block Credit Transfer
21. Credit Transfer for MOOCs
22. Professional Certification Programmes
23. Detailed Syllabus -Annexure-I
Semester-I
CC-1: Perspective Management
CC-2: Business Communication & Professional Skills
CC-3: Cost and Management Accounting
CC-4: Economic Analysis for Business Decisions
CC-5: Marketing for Managers
CC-6: Organizational Behaviour
CEC-1: Indian Ethos & Business Ethics
CEC-2: Entrepreneurship Development
CEC-3: E-Commerce and Digital Markets
OE-1: Microsoft Office
OE-3: Written Analysis and Communication
Semester-II
CC-7:Business Research and Quantitative Methods
CC-8:Human Resource Management
CC-9: Financial Management
CC-10:Production and Operations Management
Major Specialisation-Financial Management
MCC-1-A: Banking and Operations Management
MCC-2-A: Capital, Money & Commodity Market
Major Specialisation-Marketing Management
MCC-1-B: Marketing Research
MCC-2-B:Consumer Behaviour
Major Specialisation Human Resource Management
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MCC-1-C: Training & Development
MCC-2-C:Human Resource Information System
Major Specialisation- Operation Management
MCC-1-D:Introduction to Production Planning & Control
MCC-2-D:Basics of Supply chain & Logistics Management
Major Specialisation - Logistics Management
MCC-1-E- Introduction to Supply Chain Management
MCC-2- E Basics of Logistics Management
Core Elective Courses
CEC-4: Legal and Business Environment
CEC-5:Group and Organization Dynamics
CEC-6:Start-up & New Venture Management
Open Elective Courses (OE)
OE-4:Data Analysis Using Software
OE-5:Foreign Language
OE-6:Business and Economy
Semester-III
CC-11 Strategic Management
CC-12 Innovation Technology Management
MCC-3-A Fin- Direct and Indirect Taxes
MCC-3-B Mkt- Product and Brand Management
MCC-3-C HR- Industrial Relations
MCC-3-D Operations- Production Management
MCC-3-E PROCUREMENT, STORAGE AND WAREHOUSE MANAGEMENT
NCC-1-J Fin- Investment Science
NCC-1-K Mkt-Retail Marketing
NCC-1-L HR- Talent Management
NCC-1-M Operations- Product Design & Development
3
NCC-1-N DISTRIBUTION MANAGEMENT FOR GLOBAL SUPPLY CHAIN
CC-13 (SIP)
MEC-1-A Fin- Rural and Micro Finance
MEC-1-B Mkt- Sales and Distribution Management
MEC-1-C HR- Performance and Compensation Management
MEC-1-D Operations- Applied Operations Research
MEC-1-E PORT AND AIRPORT MANAGEMENT FOR LOGISTICS
MEC-2-A Fin- Financial Analytics
MEC-2-B Mkt- Marketing Analytics
MEC-2-C HR- Human Resource Analytics
MEC-2-D Operations- Business Process Management
MEC-2-E- SUPPLY CHAIN SOFTWARES
MEC-3-A Fin- Mutual Funds and Portfolio Management
MEC-3-B Mkt-Service Marketing
MEC-3-C HR- Management Process and Organization Theory
MEC-3-D Operations- Quality Management
MEC-3-E- International Logistics And Management
NEC-1-J Fin- Indian Financial System
NEC-1-K Mkt-Marketing of non Profit organisations
NEC-1-L HR- Emotional Intelligence and Positive Psychology
NEC-1-M Operations- Supply Chain Management
NEC-1-N Containerisation And Multimodal Transport
OE-7 Indian Models in Entrepreneurship
OE-8 Intellectual Property Rights
OE-9 Design Thinking
Semester-IV
CC-14 Project Management
CC-15 International Business Management
4
MCC-4-A Fin- Corporate Finance
MCC-4-B Mkt- Integrated Marketing Communications
MCC-4-C HR- Labour laws
MCC-4-D Operations- Material Management
MCC-4-E SUPPLY CHAIN RISK MODELING AND MANAGEMENT
NCC-2-J Fin- Financial Derivatives
NCC-2-K Mkt- Rural Marketing
NCC-2-L HR- Change Management
NCC-2-M Operations- Maintenance Management
NCC-2-N OPERATIONS AND GREEN SUPPLY CHAIN MANAGEMEMENT
MEC-4-A Fin- Forex Management
MEC-4-B Mkt- Digital Marketing
MEC-4-C HR- Strategic HRM
MEC-4-D Operations- Enterprise Resource Planning
MEC-4-E Principles of Logistics and Supply Chain Management
MEC-5-A Fin- Financial Decision Analysis
MEC-5-B Mkt- Social Media, Web & Text Analytics
MEC-5-C HR- Global HRM
MEC-5-D Operations- Inventory Control
MEC-5-E Logistics Legal Framework
MEC-6-A Fin- Life and General Insurance Management
MEC-6-B Mkt- Current trends in Marketing
MEC-6-C HR- Current trends in HRM
MEC-6-D Operations-Information Management
MEC-6-E Strategic Logistics Management
NEC-2-J Fin- Management of Financial Services
NEC-2-K Mkt-Marketing of Small Business
NEC-2-L HR- Competency Management
5
NEC-2-M Operations- Logistics Management
NEC-2-N Export and Import Management
CC-16 Simulation-Biz Lab/ Dissertation
6
Vision and Mission
Vision of the University
Be an internationally acclaimed University, recognized for excellence in teaching,

research and outreach; provide the highest quality education to students, nurture their talent,
promote intellectual growth and shape their personal development; remain dedicated and
steadfast in the pursuit of truth aligned with the promise of serving humanity through the
creation of well- rounded, multi-skilled and socially responsible global citizens.
Mission of the University
Foster all-round development of students through multifaceted education and sustained

engagement with local, national and global communities, and nurture lifelong inspired learners
from across the globe in line with our cultural ideal of “Vasudhaiva Kutumbakam”
Vision of the School
To engineer excellence in management education by developing and producing corporate

leaders and successful managers along with promoting entrepreneur culture to contribute
globally with their skilled dexterity and knack of accepting new technological challenges.
Mission of the School
Our efforts will be dedicated to imparting quality and skill-based education for savouring
the stakeholders. Our anchors are mainly to create managerial leaders and successful
entrepreneurs by providing them research and development support for the up-gradation of
society. The school aims to promote industrial exposures providing an experiential platform to
the students in order to fulfil the gap between education, knowledge and development. With the
above perspective, the school will also disseminate knowledge and information by organizing
seminars/ workshops/ skill development courses.
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1. Title of the degree
This degree shall be titled as Master in Business Administration (MBA) with the mention of
Specialization in the bracket as “MBA (Specialization)”. This new curriculum shall be effective
from the Academic year 2020-21.
2. Preamble
The business world has changed significantly in the past few decades. The pace at which
technology has evolved is unheard and unseen. Keeping in view the latest industry trends, digital
economy, and market requirements, the curriculum revision is made. Collecting input from all
the key stakeholders of the management education (namely, industry, academia, and alumni),
and benchmarking with top Indian Business Schools, the model curriculum for the MBA
programme is developed. The curriculum focuses on the alignment of the MBA programme
curriculum with the institute’s mission. The revised curriculum emphasizes an intensive, flexible
core in management education with a large number of specializations and electives including
second-generation courses. The curriculum takes the MBA programme to the next level in terms
of implementing Outcome Based Education along with the Choice Based Credit System (CBCS)
and Grading System
3. Duration
The regular Full-Time Course shall be of 2 Years duration; comprising of 4 Semesters through
theory papers, practicals, project report, Fieldwork, Viva-voce, and such other Continuous
Evaluation Systems as may be prescribed, in this respect, from time to time.
4. Eligibility
As per admission rules framed by the Directorate of Technical Education, Government of

Maharashtra, and Competent Authority.
5. Definitions of Important terms
a. Outcome-Based Education (OBE)
Outcome-based education is student-centered instruction that focuses on measuring student

performance i.e., outcomes. Outcomes include knowledge skills and attitudes. Thus, OBE is an
educational process that focuses on what students can do or the qualities they should develop
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after they are taught. OBE involves the restructuring of curriculum, assessment, and reporting
practices in education to reflect the achievement of high order learning and mastery rather than
the accumulation of course credits.
b. Programme Educational Objectives (PEOs)
PEOs are broad statements that describe the career and professional achievements that the
programme is preparing the graduates to achieve within the first few years after graduation.
c. Graduate Attributes (GAs)
GAs are the qualities, knowledge, and capabilities that students are encouraged to take
responsibility for developing throughout their studies and are the defining characteristics of the
students passing out of the MBA programme. These attributes include, but go beyond,
disciplinary expertise or technical knowledge.
d. Programme Outcomes (POs)
POs are narrower statements that describe what students are expected to be able to do by the time
of graduation. POs are expected to be aligned closely with Graduate Attributes
e. Programme Specific Outcomes (PSOs)
Programme Outcomes are a set of narrow statements that describes what students (learners) of a
particular specialization of the program are expected to know and be able to perform or attain by
the time of graduation. PSOs are also a function of the various course combinations offered by
the Institute.
f. Course Outcomes (COs)
A set of specific statements that describes the complex performances a student should be capable
of as a result of learning experiences within a course. The course learning outcomes identify the
minimum achievement required for success in the course.
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Program Educational Objectives (PEOs)
PEO PEO Statements
PEO- 1 To develop critical thinking and problem-solving skills among students
To enable students to develop contemporary skills to adapt fast changing

PEO- 2
environment
Attain professional skills to work effectively in a team by developing ethical
PEO- 3
and moral values
6. Program Outcomes (POs)
1. Apply knowledge of management theories and practices to solve business problems.

2. Foster Analytical and critical thinking abilities for data-based decision making.
3. Ability to develop Value based Leadership ability.
4. Ability to understand, analyze and communicate global, economic, legal, and ethical
aspects of business.
5. Ability to lead themselves and others in the achievement of organizational goals,
contributing effectively to a team environment.
7. Programme Specific Outcomes (PSOs)
It is expected that Institutes define the PSOs for each specialization / major-minor combination.
PSOs shall also vary based upon the customized combination of Generic Core, Generic Elective,
Subject Core, Subject Elective, Foundation, Enrichment & Alternative Study Credit Courses that
they offer.
8. Graduate Attributes (GAs)
At the end of the MBA programme the learner shall exhibit
GA1 Managerial aptitude
GA2 Proficiency in Communication, Collaboration, Teamwork and Leadership
GA3 Competence in Creativity & Innovation
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GA4 Research Aptitude, Scholarship & Enquiry
GA5 Global Orientation
GA6 Proficiency in ICT & Digital Literacy
GA7 Entrepreneurship & Intrapreneurship Orientation
GA8 Cross-functional & Inter-disciplinary Orientation
GA9 Results Orientation
GA10 Professionalism, Ethical, Values Oriented & Socially Responsible behaviour
GA11 Life-Long Learning
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9. Course Structure and Evaluation Pattern
Count
Nature of Total Grand
Course Type Credit of CIE CEE ESE Total
Course Credit Total
Courses
Core Courses Compulsory 3 14 42 50 - 50 100 1400
Major Core -
Courses
Compulsory 3 4 12 50 50 100 400
Minor Core -
Courses
Compulsory 3 2 6 50 50 100 200
Core Elective -
Courses
Elective 2 4 8 - 50 50 200
Major Elective -
Courses
Elective 2 4 8 - 50 50 200
Minor -
Elective Elective 2 2 4 - 50 50 100
Courses
Open -
Electives
Elective 2 6 12 50 - 50 300
SIP Activity Compulsory 6 1 6 50 50 - 100 100
Dissertation Compulsory 4 1 4 50 50 - 100 100
Total 102 3000
Total
Nature of Count of Grand
Course Type
Course
Credit
Courses
Credi CIE CEE ESE Total
Total
t
Foundation Optional / -
1 8 8 25 - 200 200
Courses Elective
Enrichment Optional / -
1 16 16 25 - 400 400
Courses Elective
Alternative -
Optional /
Study Credit 2 4 16 - - 400 400
Elective
Courses (ASCC)
Note: The minimum number of classroom contact teaching credits for the MBA program should
be 96 credits (1 credit equals 10 hours) and fieldwork/ internship should be at 06 credits, thus the
minimum number of credits for award of the MBA course should be 102 credits.
CIE: Cumulative Internal Evaluation, CEE- Cumulative External Evaluation ESE: End Semester
Evaluation
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MBA Structure
Credi
Cours Cours
t/ Semeste Semeste Semester- Semester- Course Credi
e e
Cours r-I r-II III IV Type t
Count Count
e
1 CC-1 CC-7 CC-11 CC-14 CC 16 48
2 CC-2 CC-8 CC-12 CC-15 MCC 4 12
3 CC-3 CC-9 MCC-3 MCC-4 NCC 2 6
4 CC-4 CC-10 NCC-1 NCC-2

3 CC-13
Summer
Internship
5 CC-5 MCC-1
Project
Activity
CREDIT-3
6 CC-6 MCC-2
7 CEC-1 CEC-4 MEC-1 MEC-4 CEC 4 8

2
8 CEC-2 CEC-5 MEC-2 MEC-5 MEC 4 8
(Any
2
CEC-3 CEC-6 MEC-3 MEC-6 NEC 2 4
CEC)
NEC-1 NEC-2
CC-16
10 OE-1 OE-4 OE-7 Dissertati OE 6 12
2 on
(Any Dissertati
2 OE) 11 OE-2 OE-5 OE-8 1 4
on
12 OE-3 OE-6 OE-9 Total 102
Count of Total
Course Types Credit
Course Credit
Functional Area- Core Courses (CC) 16 3 48
Functional Areas-Major Core Course (MCC) 4 3 12
Functional Areas-Minor Core Course (NCC) 2 3 6
Functional Area- Core Elective Courses (CEC) 4 2 8
Functional Area- Major Elective Courses (MEC) 4 2 8
Functional Area- Minor Elective Courses (NEC) 2 2 4
Functional Area- Open Electives (OE) 6 2 12
13
Dissertation 1 4 4
Total 102
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`
10. Major Specialization + Minor Specialization Combination
For a Major + Minor Specialization combination, the learner shall complete
Major Specialization – Courses: Total 10 (4 Subject Core courses and 6 Subject Elective
courses)
Minor Specialization – Courses: Total 4 (2 Subject Core courses of 6 Credits and 2 Subjects
courses of 4 Credits.
The following specializations shall be offered as MAJOR

 MBA in Marketing Management (Code-A)
 MBA in Financial Management (Code-B)
 MBA in Human Resources Management (Code-C)
 MBA in Operations Management (Code-D)
 MBA in Logistics Management (Code-E)
The following specializations shall be offered as MINOR

 MBA in Marketing Management (Code-J)
 MBA in Financial Management (Code-K)
 MBA in Human Resources Management (Code-L)
 MBA in Operations Management (Code-M)
 MBA in Logistics Management (Code-L)
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List of Subjects
Credit
Semester- Semester-
/ Subject Subject
I II
Course
Business Research and
CC-1 Perspective Management CC-7
Quantitative Methods
Business Communication &
CC-2 CC-8 Human Resource Management
Professional Skills
Cost and Management
CC-3 CC-9 Financial Management
Accounting
Economic Analysis for Production and Operations
CC-4 CC-10
Business Decisions Management
Fin- Banking: Operations
Management
MCC-1-A
Mkt- Marketing Research
MCC-1-B
HR- Training & Development
CC-5 Marketing for Managers MCC-1-C
3 Operations- Introduction to
MCC-1-D
Production Planning & Control
MCC-1-E
LM- Introduction Supply Chain
Management
Fin- Capital, Money and
Commodity Market
MCC-2-A Mkt- Consumer Behaviour
MCC-2-B HR- Human Resource
CC-6 Organisational Behaviour MCC-2-C Information System
MCC-2-D Operations- Basics of Supply
MCC-2-E chain & Logistics Management
LM- Basics of Logistics
Management
Indian Ethos and Business Legal and Business

Ethics Environment
CEC-1 CEC-4
Group and Organization
2 CEC-2 Entrepreneurship Development CEC-5
Dynamics
CEC-3 CEC-6
E-Commerce and Digital Start-Up and New Venture
Markets Management
Microsoft Office Data Analysis Using Software
OE-1 OE-4
2 OE-2 Foreign Language – I OE-5 Foreign Language – II
OE-3 OE-6
Written Analysis and
Business and Economy
Communication Lab
16
Credit
Semester- Semester-
/ Subject Subject
III IV
Course
CC-11 Strategic Management CC-14 Project Management
Innovation Technology International Business

CC-12 CC-15
Management Management
Fin- Direct and Indirect

Fin- Corporate Finance
Taxes
Mkt- Integrated Marketing
Mkt- Product and Brand MCC-4-A
MCC-3-A Communications
Management MCC-4-B
MCC-3-B HR- Labour laws
HR- Industrial Relations MCC-4-C
MCC-3-C Operations- Material
Operations- Production MCC-4-D
MCC-3-D Management
Management
MCC-3-E MCC-4-E LM- Supply Chain Risk
LM- Procurement, Storage
Modeling And
And Warehouse
Management
Management
3 Fin- Investment Science
Mkt-Retail Marketing
HR- Talent Management Fin- Financial Derivatives
Operations- Product Design Mkt- Rural Marketing
NCC-1-J & Development NCC-2-J HR- Change Management
NCC-1-K NCC-2-K Operations- Maintenance
LM- DISTRIBUTION
NCC-1-L NCC-2-L Management
MANAGEMENT FOR
NCC-1-M NCC-2-M LM- Operations And Green
GLOBAL SUPPLY CHAIN
Supply Chain
NCC-1-N NCC-2-N
Managemement
CC-
13
(SIP)
4
CC- Simulation-Biz Lab/
Dissertation
16
2 Fin- Rural and Micro Fin- Forex Management
MEC-1-A Finance MEC-4-A Mkt- Digital Marketing
MEC-1-B Mkt- Sales and Distribution MEC-4-B HR- Strategic HRM
MEC-1-C Management MEC-4-C Operations- Enterprise
MEC-1-D HR- Performance and MEC-4-D Resource Planning
Compensation Management
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Credit
Semester- Semester-
/ Subject Subject
III IV
Course
Operations- Applied
Operations Research LM- Principles of Logistics
MEC-1-E LM- PORT AND AIRPORT MEC-4-E and Supply Chain
MANAGEMENT FOR Management
LOGISTICS
Fin- Financial Decision

Fin- Financial Analytics Analysis
Mkt- Marketing Analytics Mkt- Social Media, Web &
MEC-2-A MEC-5-A
Hr- Human Resource Text Analytics
MEC-2-B MEC-5-B
Analytics HR- Global HRM
MEC-2-C MEC-5-C
Operations- Business Operations- Inventory
MEC-2-D MEC-5-D
Process Management Control
MEC-2-E MEC-5-E
LM- Supply Chain LM- Logistics Legal
Softwares Framework
Fin- Life and General

Fin- Mutual Funds and Insurance Management
Portfolio Management Mkt- Current trends in
MEC-3-A MEC-6-A Marketing
Mkt-Service Marketing
MEC-3-B MEC-6-B HR- Current trends in
HR- Management Process
MEC-3-C MEC-6-C HRM
and Organization Theory
MEC-3-D MEC-6-D Operations-Information
Operations- Quality
MEC-3-E Management MEC-6-E Management
LM- International Logistics LM- Strategic Logistics
And Management Management
Fin- Indian Financial Fin- Management of

System Financial Services
Mkt-Marketing of non Profit Mkt-Marketing of Small
organisations Business
HR- Emotional Intelligence HR- Competency
2 and Positive Psychology Management
NEC-1-J NEC-2-J
Operations- Supply Chain Operations- Logistics
NEC-1-K NEC-2-K
Management Management
NEC-1-L NEC-2-L
LM- Containerisation And LM- Export and Import
NEC-1-M NEC-2-M
Multimodal Transport Management
NEC-1-N NEC-2-N
2 OE-7 Indian Models in

OE-8 Entrepreneurship
18
Credit
Semester- Semester-
/ Subject Subject
III IV
Course
Intellectual Property Rights
OE-9
Design Thinking
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Foundation Courses
1. All the Foundation Courses shall be of 1 credit each.
2. Maximum credits for Foundation Courses shall not exceed 08 Credits.
3. Foundation Courses can be opted for ONLY IN LIEU of Open Electives
4. This choice can be exercised in Semester I (minimum zero Credits – maximum four
credits) or Semester II (minimum zero Credits – maximum four credits) ONLY.
5. Foundation Courses CANNOT be opted for in Sem III and in Sem IV.
6. It is NOT MANDATORY for a learner to opt for Foundation Courses. However, Faculty
members may advise a student to enroll for Foundation Course(s) after a methodical
assessment of the relevant competencies of the student.
7. Foundation Courses shall be offered ONLY to those students who lack the basic
competencies in the specific course. The institute shall conduct a methodical assessment
of the relevant competencies of the student, to identify the learners who need to take up
foundation courses. Records of the evaluation shall be preserved.
8. Institutes may stipulate additional criteria for students desirous to take up Foundation
Courses.
9. Foundation Courses shall be taught by the course teacher in workshop mode / project
mode.
10. The course teacher shall oversee the progress of the learner as well as evaluate the learner
for 25 marks / 1 credit.
11. Pre- and post-test A test or other assessment activity shall be administered to the students
both at the beginning of the foundation course and at the end of the foundation course,
with the intention of demonstrating improved skills upon completion. The tests shall be
essentially SKILL-based.
12. Foundation Courses shall be decided by the Institute
11. Enrichment Courses
1. All the Enrichment Courses shall be of 1 credit each.

2. Maximum credits for Enrichment Courses shall not exceed 16 Credits.
3. Enrichment Courses can be opted for, ONLY IN LIEU of Open Electives or Biz Lab
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credits) or Semester II (minimum zero Credits – maximum four credits) or Semester III
(minimum zero Credits – maximum four credits) or Semester IV (minimum zero Credits
– maximum four credits).
5. It is NOT MANDATORY for a learner to opt for Enrichment Courses. However, Faculty
members may advise a student to enrol for Enrichment Course(s) after a methodical
assessment of the relevant competencies of the student.
6. Institutes may stipulate additional criteria for students desirous to take up Enrichment
Courses.
7. Enrichment Courses shall be executed as Course of Independent Study (CIS) in guided
self-study mode.
8. A faculty guide shall be assigned for such courses. The learner shall select the
Enrichment Course that he/she desires to opt for and submit an outline of the proposed
study relevant to the course. The faculty guide shall approve the proposal after
considering the nature of the work, learning effort required, desired outcomes and
comprehensive coverage of the topic.
9. The faculty shall oversee the progress of the learner as well as evaluate the learner for 25
marks / 1 credit.
10. The learners shall document and submit details such as questionnaires, interview
schedules, interview transcripts, observation sheets, photographs, testimonials from the
organizations / persons interacted with, permission letters, acceptance letters, field work
sampling plans, etc.
11. Enrichment Courses can be carried out in the campus library / in the campus IT lab / in a
local community setting/ in a start-up / in a government undertaking / in an NGO / in a
cooperative / in a corporate entity.
12. Enrichment Courses are of the following types
A. Seminar - Involves Desk Research of distributed learning material and information
resources and submission and presentation of an analytical report. Maximum credits for
Enrichment Courses of Seminar type shall not exceed 04 Credits.
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B. Review – Involves Desk Research of a small set of specific published reports/ databases
and submission and presentation of an analytical report. Maximum credits for Enrichment
Courses of Seminar type shall not exceed 04 Credits.
C. Case Study Development and Presentation – Involves desk research and field work
leading to the development, presenting and publishing of a case study. Maximum credits
for Enrichment Courses of Case Study Development and Presentation type shall not
exceed 04 Credits.
D. Project – Involves field work leading to presentation of a comprehensive report based on
the experiential learning. Maximum credits for Enrichment Courses of Project type
shall not exceed 04 Credits.
E. Lab / Workshop - Involves experiential learning through focused skill building activity.
Maximum credits for Enrichment Courses of Lab /Workshop Type shall not exceed 04
Credits.
F. Fest – Involves experiential learning through organizing an event / campaign.
Enrichment Courses of Fest type shall not exceed 02 Credits.
G. Personal Interest Course - Involves experiential learning through club activities at the
Institute Level. Maximum credits for Enrichment Courses of Personal Interest Course
type shall not exceed 04 Credits.
13. A well-documented and comprehensive spiral bound report / publication, with
appropriate referencing, is essential for all the enrichment courses. Relevant Audio,
Video Material, should be included as a part of the report.
14. The Evaluation for the Enrichment Courses can be as follows (desirable)–
a. Proposal and Scope of Work – 5 Marks
b. Report – 10 Marks
c. Presentation – 5 Marks
d. Viva Voce – 5 Marks
15. The presentation shall be similar to an open defence. The Viva Voce shall be carried out
by minimum two faculty members including the guide.
16. The sum total of the number of Foundation Courses and the number of Enrichment
Courses opted by a student in a particular semester should generally be an even number.
17. The list of Enrichment Courses is provided in Annexure I.
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12. Alternative Study Credit Courses
1. All the ASCC shall be of 2 credits each.

2. Maximum credits for ASCC shall not exceed 16Credits.
3. Alternative Study Credit Courses (ASCC) can be opted for, ONLY IN LIEU of Open
Electives or Biz Lab.
credits) or Semester II (minimum zero Credits – maximum four credits) or Semester III
(minimum zero Credits – maximum four credits) or Semester IV (minimum zero Credits
– maximum four credits).
5. It is NOT MANDATORY for a learner to opt for Alternative Study Credit Courses.
However, Faculty members may advise a student to enroll for an Alternative Study Credit
Course(s) after a methodical assessment of the relevant competencies of the student.
6. Institutes may stipulate additional criteria for students desirous to take up Alternative
Study Credit Courses.
7. The same TYPE of ASCC can be opted for multiple times. Norms for the same are
prescribed in the relevant section later in this syllabus document. For e.g. A student may
undertake 04 “Professional Certification Programs” and earn 08 credits or complete 04
MOOCS and earn 08 Credits.
8. ASCC shall be executed in online study mode / field work or project mode / certification
mode.
9. A faculty guide shall be assigned for such courses. The faculty shall oversee the progress
of the learner and can evaluate the learner for 50 marks / 2 credits.
10. The learner shall select the ASCC that he/she desires to opt for and submit an outline of
the proposed study relevant to the course. The faculty guide shall approve the proposal
after considering the nature of the work, learning effort required, desired outcomes and
comprehensive coverage of the topic.
11. There is no defined syllabus for the ASCC courses. Institutes shall define the syllabus
and announce, before commencement of Academic Year.
12. The faculty shall oversee the progress of the learner as well as evaluate the learner for 50
marks / 2 credits.
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13. The start date of the ASCC such as Professional Certifications shall be after the
admission date for the MBA programme and the end date of the ASCC shall be within 6
months of the start date of the ASCC, but before the completion of Sem IV.
13. Summer Internship Project Activity
1. Each student shall have to undergo practical training for a period of not less than 45 Days
during vacation falling after the end of 2nd Semester.
2. In the Fourth semester, students shall submit “Project Report” individually on the basis of
Specialization. The topic should be decided in consultation and guidance of the internal
guide of the Institute at the end of the first year, so that the student can take up the
training during the vacations. The Project shall be necessarily Research oriented,
Innovative and Problem solving.
3. Teachers shall not be entrusted/allowed to take more than 20 students for guidance and
supervision of project reports.
4. The student has to write a report based on the actual training undergone during the
summer vacations at the specific selected business enterprise, get it certified by the
concerned teacher that the Project report has been satisfactorily completed and shall
submit one hard bound typed copy of the same to the Head / Director of the institute
along with 1 CD of Project Report. In order to save the paper, both side printing is
allowed.
5. It is the responsibility of concerned Institute to check the authenticity of Project.
6. The use of statistical software is desirable.
7. Project viva voce shall be conducted at the end of Semester IV.
8. The Student should prepare PowerPoint presentation based on Project work to be
presented at the time of Viva voce.
9. Ten percent (10%) of the projects May be given by institute to the students for summer
training as basic research projects.
10. The project work will carry maximum 100 marks, of which internal teacher shall award
out of maximum 50 marks on the basis of project work done by the student as an internal
assessment. Viva voce of 50 marks will be conducted by the panel of the external
examiners to be appointed by the University.
24
11. No students will be permitted to appear for Viva-voce and Semester IV examinations,
unless and until (s) he submits the project report before the stipulated time.
Dissertation work
1. Each student must complete Dissertation work based on Primary or secondary data for
duration of 08 hours per weeks.
2. The topic should be decided in consultation and guidance of the internal supervisor/guide
of the department at the end of the first year, so that the student can collect the respective
data. The Dissertation Report shall be necessarily Research oriented, Innovative and case
study based.
3. At the completion of the Dissertation Report students are expected the submit the project
Report. Internal supervisor / guide shall evaluate out of maximum 50 marks for project
Report & 50 marks for the presentation of Dissertation Report in the Fourth semester.
4. Students shall submit “Dissertation” individually on the basis of Specialization in IVth
semester.
5. Supervisor/guide of the department can guide at the most 20 students.
6. The student has to write a report based on the Primary or secondary, get it certified by the
concerned supervisor/guide that the “Dissertation” has been satisfactorily completed and
shall submit one hard bound typed copy of the same to the Head / Dean of the department
along with 1 CD of Dissertation, only side printing is allowed.
7. It is the responsibility of concerned Department to check the authenticity of Dissertation.
8. The use of statistical software is desirable.
9. Dissertation viva voce shall be conducted at the end of Semester IV.
10. The student should prepare PowerPoint presentation based on Dissertation work to be
presented at the time of Viva voce at 4th semester.
11. The Dissertation will carry maximum 100 marks, of which internal supervisor/guide shall
evaluate out of maximum 50 marks on the basis of project work done by the student as an
internal assessment. Viva voce of 50 marks will be conducted by the panel of the external
examiners to be appointed by the University.
12. No student will be permitted to appear for Viva-voce and Semester IV examinations,
unless and until (s) he submits the project report before the stipulated time.
25
14. Cumulative Internal Evaluation (CIE)
1. It is combination of the Teacher’s Assessment & Evaluation (TAE) & Class Assessment
Examination (CAE)
2. The course teacher shall prepare the scheme of Cumulative Internal Evaluation (CIE)
before commencement of the term. The scheme of CIE shall explicitly state the linkages
of each CCE with the Course Outcomes and define the targeted attainment levels for each
CO.
3. The Director / Head of the Department / designated academic authority shall approve the
scheme of CIE with or without modifications.
4. Each CAE shall be of 30 marks and TAE shall be of 20 marks
5. The course teacher shall display, on the notice board, the approved CIE scheme of the
course and the same shall also be hosted on the website.
6. CIE shall be spread through the duration of course and shall be conceptualized, executed,
assessed and documented by the course teacher along with student-wise and class-wise
attainment levels of the COs and the attainment levels of the course.
7. The assessment outcome of each CIE shall be duly signed by the course teacher,
programme coordinator / academic head and the Director / Head of the Department /
designated academic authority of the Institute.
8. A copy of the duly signed CIE outcome shall be displayed on the notice boards, within a
week of the assessment and course teachers shall guide the students on a need basis.
9. Institute may conduct additional make up / remedial CIE items at its discretion.
10. At the end of the term aggregate, CIE scores/grades shall be calculated and the CO
attainment levels shall be calculated by the course teacher. The same shall be displayed on
the notice board
Teacher’s Assessment & Evaluation (TAE)
Course teachers shall opt for a combination of one or more TAE methods listed below.
Group A (Individual Assessment) – Not more than 1 per course
1. Class Test
2. Open Book Test
3. Written Home Assignment
4. In-depth Viva-Voce
26
Group B (Individual Assessment) – At least 1 per course
1. Case Study
2. Caselet
3. Situation Analysis
4. Presentations
Group C (Group Assessment) – Not more than 1 per course
1. Field Visit / Study tour and report of the same
2. Small Group Project & Internal Viva-Voce
3. Model Development
4. Role Play
5. Story Telling
6. Fish Bowls
Group D (Creative - Individual Assessment) – Not more than 1 per course
1. Learning Diary
2. Scrap Book / Story of the week / Story of the month
3. Creating a Quiz
4. Designing comic strips
5. Creating Brochures / Bumper Stickers / Fliers
6. Creating Crossword Puzzles
7. Creating and Presenting Posters
8. Writing an Advice Column
9. Library Magazines based assessment
10. Peer assessment
11. Autobiography/Biography
12. Writing a Memo
13. Work Portfolio
Group E (Use of Literature / Research Publications- Individual Assessment) – Not more
than 1 per course
1. Book Review
2. Drafting a Policy Brief
27
3. Drafting an Executive Summary
4. Literature Review
5. Term Paper
6. Thematic Presentation
7. Publishing a Research Paper
8. Annotated Bibliography
9. Creating Taxonomy
10. Creating Concept maps
Group F (Use of Technology - Individual Assessment) – Not more than 1 per course
1. Online Exam
2. Simulation Exercises
3. Webinar based assessment
4. Creating Webpage / Website / Blog
5. Creating infographics / infomercial
6. Creating podcasts / Newscast
7. Discussion Boards
15. Rubrics
The course teacher shall design Rubrics for each TAE. Rubrics are scoring tools that define
performance expectations for learners. The course teacher shall seek approval for the rubrics
from the Director / Head of the Department / other designated competent academic authority of
the institute. The course teacher shall share the approved Rubrics with the students at the start of
the course. The rubric shall detail the following:
1. Linkages of the CCE to COs.
2. A description of the assessment - brief concept note
3. Criteria that will be assessed - the expected learning outcomes.
4. Descriptions of what is expected for each assessment component - the expectations from
the student.
5. Substantive description of the expected performance levels indicating mastering of
various components - the assessment criteria.
6. The team composition, if applicable.
28
7. The format and mode of submission, submission timelines
8. Any other relevant details.
16. End Semester Evaluation (ESE)
1. The ESE shall have 5 questions each of 10 marks.

2. All questions shall be compulsory with internal choice within the questions.
The broad structure of the ESE question paper shall be as follows:
Cognitive Abilities
Question Number Nature
Evaluated
Answer Any 5 Out Of 8
Q.1 Remembering
(2 Marks Each)
Answer Any 2 Out Of 3
Q.2 Understanding
(5 Marks Each)
Answer 3 (A) Or 3 (B)
Q.3 Applying
(10 Marks)
Answer 4 (A) Or 4 (B)
Q.4 Analysing
(10 Marks)
Evaluating Answer 5 (A) Or 5 (B)
Q.5
Creating (10 Marks)
Programme Flexibility Average Credits per semester, Fast & Slow Learners:
1. Fast learners (under accelerated plan), may be permitted to register for up to 4
additional credits per semester, subject to fulfilling the pre-requisites defined for a
course, if any. However, the degree shall be awarded not earlier than the end of the 2
academic years since the first admission to the MBA programme.
2. Slow learners, may be permitted to register for less than the normal credits defined for
a semester but shall have to complete the programme within the stipulated maximum
duration of 4 academic years since the first admission to the MBA programme.
29
17. Dropping an Elective Course
1. Students who opt for an elective course and fail to earn the credits for the elective
course (subject / open) are permitted to opt for another elective course (subject / open)
in case they feel to do so.
2. In such a case they shall be said to have dropped the original course and opted for a new
one.
3. Core Subjects CANNOT be dropped.
4. Subject Elective (Major or Minor) and Open Electives can be dropped and replaced with
equivalent alternative courses
5. Not more than 02 courses can be dropped and replaced with equivalent alternative
courses during the entire MBA programme.
18. Block Credit Transfer
1. Block credit transfer refers to a group of courses, such as a completed certificate or

diploma program that are accepted for transfer of credit into a degree program.
2. Block credit transfer shall be permitted for all national and international professional
certifications achieved by the learner provided the courses learning outcomes (CLOs)
are related to the MBA programme’s PEOs and POs and are opted by the students
during the period of his enrolment for the MBA programme. The institute shall verify
the linkages between the CLOs and the MBA PEOs and POs.
3. Such transfer shall be permitted for Open Electives & Subject Elective courses ONLY.
19. Credit Transfer for MOOCs
1. Learners are encouraged to opt for MOOCs (Massive Online Open Courses) through
SWAYAM, NPTEL, EdX, Coursera, as a part of ASCC.
2. Priority shall be given to the SWAYAM platform. If a course is not available of
SWAYAM, other online platforms may be used.
3. Not more than 16% of the total credits (16 Credits) shall be earned through the MOOCs.
4. Not more than 16% of the credits per semester (4 credits) per semester shall be earned
through the MOOCs.
5. The faculty shall oversee the progress of the learner as well as evaluate the learner for
30
50 marks / 2 credits.
6. Students shall apply to the Director / Head of the Department / other designated
competent academic authority of the institute in advance and seek permission for
seeking credit transfer for the proposed MOOCs, he/she wishes to pursue.
7. Online courses of SWAYAM or equivalent platform shall be allowed if:
a. There is non-availability of suitable teaching staff for running a course in the
Institution or
b. The facilities for offering the elective papers (courses), sought for by the students
are not on offer in the Institution, but are available on the SWAYAM or
equivalent platform.
8. Evaluation of MOOCS through SWAYAM:
8.1 In case of SWAYAM, the students can be evaluated by the SWAYM or Institute
itself.
8.2 The evaluation should be based on predefined norms and parameter and shall be
based on a CIE throughout the length and breadth of course based on specified
instruments like discussions, forms, quizzes, assignments, sessional examinations
and final examination.
8.3 After conduct of the examination and completion of the evaluation, the institution
shall award marks/grade as per the evaluation scheme announced and
communicate the marks/grade to the students.
9. Evaluation of MOOCS through EdX, Coursera, Udemy:
9.1 The CIE conducted by EdX, Upgrad and Coursera, may be adopted by the
institute and the institute may accordingly incorporate these marks/grade in the
overall marks/grade for the course.
9.2 Alternatively, the institute may carry out a CIE of such students who undertake
MOOCs through the EdX, Upgrad or Coursera platform.
20. Professional Certification Programmes:
1. Learners may opt for Professional Certification Programmes as a part of ASCC. These
Professional Certification Programmes shall be offered by National, International
organizations, Apex bodies, Chambers of Commerce, Professional certifying bodies, E-
31
learning companies of repute and the institute itself.
2. Students shall apply to the Director / Head of the Department / other designated
competent academic authority of the institute in advance and seek permission for
seeking credit transfer for the proposed Professional Certification Programmes, he/she
wishes to pursue.
3. A valid certificate regarding successful completion of the Professional Certification
Programmes shall be submitted by the learner to the institute for claiming the 2 credits.
4. Indicative list is provided below -
A. Business English Certificate (Cambridge) / IELTS / TOEFL Certification
B. Foreign Language Certification Equivalent to A1/A2 or above
C. Google / Microsoft / Oracle / Sun Certification
D. NSE / BSE / NISM Certification
E. SAP Financial Accounting (FI) / Controlling (CO) / Sales and Distribution (SD) /
Production Planning (PP)
F. / Materials Management (MM) / Quality Management (QM) / Human Capital
Management (HCM) / CRM Certification
G. Six Sigma Certification
H. ISO Certification (as an auditor)
I. Tally ERP Certification
J. NLP Certification
COURSE PASSING STANDARDS
To get through the examination, a student shall have to secure a minimum of 40%
of the marks allotted to each course. The details are as follows
1. Core Courses- 20 marks out of 50 marks (Internal) and 20 marks out of 50 marks
(External) for all subjects.
2. Core Elective Courses (CEC)- 20 marks out of 50 marks
3. Open Elective Courses (OE)- 20 marks out of 50 marks
Note:
The student shall be allowed to keep the terms of the next year as per the provision in ordinance
No.72, ordinance governing examination of various Academics programs and other related
ordinance of MBA programs.
32
21. Detailed Syllabus -Annexure-I
ANNEXURE I
33
SEMESTER-I
34
CC-1:Perspective Management
Course Type: Core Course (CC) Course Code: CC-1
Credit: 03 LTP: 3:0:0
Course Outcomes: On successful completion of the course, the learner will be able to
Cognitive
CO# Course Outcomes
Abilities
Explain the components of Planning, Organizing, Decision
1 Understanding
Making and Controlling
Make use of the principles of goal setting and planning for
2 Applying
simple as well as complex tasks and small projects
Compare various organizational structures for various
3 Analysing
businesses
Build a list of the decision-making criteria by managers &
4 Evaluating
leaders in different situation. Evaluate and explain the same
Formulate and discuss a basic controlling model in a real-life
5 Creating
business.
Unit Contact
Content
No. Hr.
Introduction to Management
Management: Definitions, Concept, Process, Functions, Managerial
1 6
Levels, Managerial Skills, Scope of Management, Managerial Roles,
Management Thoughts.
Organisational Planning
2 Concept. Levels of plans, forms of plans, Repetitive and non- 6
repetitive plans. Policy, procedure, method, rule, program & budgets.
Organising
Concept of organisation, Principles of organisation, Benefits, Types,
3 Organisational structure and design, Types and developing 6
organisational structure, Departmentation, Delegation of Authority
and Decentralisation
35
Unit Contact
Content
No. Hr.
Management of Organisation
Staffing in organisations- concept and process of recruitment and
4 6
Selection, Leadership, Leadership and management, Leadership and
environment, Leadership and power, Managerial communications.
Management of Control
Organisational control, importance, areas of control, types, process
5 6
and methods of control, usages, shortcomings, Coordination in
Organisations
Text Books
Sr.
Title / Edition Author Publisher
No.
Management Today- Principles and Gene Burton, Manab
1 Tata McGraw Hill
Practice / Edition-13th reprint Thakur
Principles of Management- text and Dipak Kumar
2 Pearson
cases Bhattacharyya
Reference Books
Sr.
No.
1 Principles of Management, 12th E Koontz Tata McGraw Hill
2 Principles of Management Ramasamy T. Himalaya
Principles of Management Text and Vasishth Neeru,

3 Taxmann
Cases Vasishth Vibhuti
36
CC-2: Business Communication & Professional Skills
Course Outcomes: On successful completion of the course the learner will be able to
Cognitive
CO# Course Outcomes
Abilities
Recognize the various elements of communication, channels of
1 Remembering
communication and barriers to effective communication.
Express themselves effectively in routine and special real-world
2 Understanding
business interactions.
3 Applying Demonstrate appropriate use of body language
Active participation in professional meetings, group discussions,
4 Analysing telephonic calls, elementary interviews and public speaking
activities.
Create and deliver effective business presentations, using
5 Creating
appropriate technology tools, for common business situations.
Unit
Content Hr.
No.
Basics of Communication: Communication elements and process, Need of
Communication Skills for Managers, Channels, forms and dimensions of
communication,
1 6
Persuasive Communication: The process, formal and informal persuasion,
Barriers to communication and how to overcome the barriers, Principles of
effective communication.
Verbal and non-verbal communication: Mehrabian model of nonverbal
communication, Characteristics of effective speech, voice quality, rate of speech,
2 clear articulation, eye contact, use of expressions, and gestures and posture. 6
Types of managerial speeches: speech of introduction, speech of vote of thanks,
occasional speech, theme-based speech, formal ceremonial speeches,
Day to day professional Communication: Soft skills an integral part of
professional communication, ,
Meeting : Meeting and Boardroom Protocol - Guidelines for planning a meeting,
Before the meeting, On the day of the Meeting, Guidelines for Attending the
meeting, For the Chairperson, For attendees, For Presenters,
3 6
Telephone Communication & Etiquette, Cell phone etiquette, Telephone
etiquette guidelines, Mastering the telephone courtesy, Active listening, Putting
callers on hold, Transferring a call, Screening calls, Taking a message, Voice
Mail, Closing the call, When Making calls, Closing the call, Handling rude or
impatient clients, Netiquettes and essential etiquettes for attending Webinars
37
Unit
Content Hr.
No.
Presentation skills: Principles of Effective Presentations, Planning, Structure
and Delivery, Principles governing the use of audio-visual media, Time
management.
Power Point Presentations: Slide design and transition: representation of
4 6
textual information into visuals for effectiveness of communication - Style and
persuasiveness of the message - Adherence to the number of slides, Don’ts of a
Power Point Presentation. Dynamics of group presentation and individual
presentation.
GDs & Interviews: Group discussion and its process, need & Expectations of
employer, types, dos, don’ts & myths of GDs Essentials of placement interviews,
web /video conferencing, tele-meeting. Impression Formation, Tactics, , The
Compass Qualities; First and Lasting Impressions; Magic Pills; Toxic Traits; The
5 6
Social Context: Norms and Roles, The Target’s Values, Physical Appearance;
Communication Style; Content of Communication; Actions; The Environment;
Success; Changing from the Outside-in, Current Social Image, The Private Self,
Worrying about Impressions.
Text Books
Sr.
No.
Business Communication
1 Bovee C L et. al Pearson Education
Today
2 Business Communication P.D. Chaturvedi Pearson Education
3 Business Communication T N Chhabra, Bhanu Ranjan Sun India
Pearson Education,
4 Objective English Thorpe, E, and Thorpe, S
New Delhi
Reference Books:
Sr.
No.
Communication Skills for Effective
1 Hargie et. al Palgrave
Management
2 Communication for Business Tayler Shinley Pearson Education
Thomson Wadsworth, New
3 Technical Communication Anderson, P.V
Delhi
The Oxford Guide to Writing and Oxford University Press, New
4 John Seely
Speaking Delhi
5 Dictionary of Common Errors Turton, N.D J.B, Addision Wesley
38
and Heaton Longman Ltd
39
CC-3: Cost and Management Accounting
Cognitive
CO# Course Outcomes
Abilities
Describe the basic concepts related to Cost Accounting,

1 Remembering
Management accounting.
Explain in detail, all the theoretical concepts taught through the

2 Understanding
syllabus.
Perform all the necessary calculations through the relevant

3 Applying
numerical problems
Analyse the situation and decide the key Accounting as well as

4 Analysing
non-financial elements involved in the situation.
5 Evaluating Evaluate the Accounting and costing impact of the decision.
Unit
Content Hr.
No.
Introduction: Meaning, Scope and importance of Cost and Management

Accounting. Difference between Financial Accounting, Management
1 6
Accounting and cost accounting, Management Accounting as a decision
making tool
Cost Determination: Objectives, Classification of Cost, Basic Concepts of

Cost Accounting, Objectives, Importance and Advantages of Cost
2 Accounting, Cost Centre, Cost Unit, Elements of Cost, Classification and 6
Analysis of Costs, Unit and Output costing: Preparation of statement of
cost, Quotations.
3 Marginal Costing & Break-Even Analysis: Meaning, Principles, 6

Advantages and Limitations, Contribution, P/V Ratio, Break-Even Point
(BEP), Cost Volume Profit (CVP) Analysis, Short Term Business
Decisions–Product Mix Decisions, Make or Buy (Outsourcing) Decisions,
40
Accept or Reject Special Order Decisions, Shutting Down.
Budget, Budgeting and Budgetary Control: Meaning of Budget and

4 Budgeting, Importance, Advantages and Disadvantages, Types of Budgets, 6
Analysing and calculating Fixed Budget and Cash Budgets.
Standard costing & Variance analysis: Meaning, Importance,

Advantages and Disadvantages, Cost Variance Analysis. Material
Variances– Material Cost Variance, Material Rate Variance, Material
5 Usage Variance, Material Mix Variance and Material Yield Variance. 6
Labour Variances –Labour Cost Variance, Labour Rate Variance, Labour
Efficiency Variance, Labour Mix Variance, Labour Idle Time Variance and
Labour Yield Variance.
Text Books:
Sr.# Title / Edition Author Publisher
1 Fundamentals of Accounting Dr. P C Tulsian S. Chand Publications
2 Management accounting Paresh Shah Oxford University Press
3 Cost Accounting Jawahar Lal Tata Mc Graw-Hill Publication
Reference Books
Sr. Title / Edition Author Publisher

No.
Financial Cost and Management Himalaya Publishing

1 Dr. P. Periasamy
Accounting 2nd Edition House
2 Management Control System Sekhar New Delhi
M.C. Shukla, T.S. S. Chand and

3 Advanced Accounts Volume II
Grewal, S.C. Gupta company, New Delhi,
4 Management Accounting Sharma R.K. & Gupta

Principles & Practice S.K.
5 Cost Accounting Principles& Jain Narang PHI

Practice
41
42
CC-4: Economic Analysis for Business Decisions
Cognitive
CO# Course Outcomes
Abilities
1 Remembering DEFINE the key terms in economics.
EXPLAIN the key terms in microeconomics, from a managerial

2 Understanding
perspective
IDENTIFY the various issues in an economics context and

3 Applying DEMONSTRATE their significance from the perspective of
business decision making.
EXAMINE the inter-relationships between various facets of

4 Analyzing microeconomics from the perspective of a consumer, firm, industry,
market, competition & business cycles.
EVALUATE the inter-relationships between various facets of

5 Evaluate
micro and Macroeconomics.
Unit Content Hr.

No.
Introduction to Business Economics and Demand Analysis:

Managerial Economics-Meaning, Nature & Scope, Micro & Macro
1 6
Economics, Role of Managers in decision making.
Demand & Supply Analysis:

Meaning & Definition Types of Demand, Law of Demand, Elasticity
of Demand & its types, Determinants of Demands, Factors
2 6
Influencing the Elasticity of Demand.
Supply: Meaning & Definition, Determinants of Supply, Law of
Supply.
3 Production analysis: Production function, Types of Production 6

Function, Law of Returns, Law of variable proportions, Law of
Increasing Returns, Law of Constant Returns, Law of Diminishing
returns, Returns to scale
Cost & Revenue analysis:
43
Unit Content Hr.
No.
Cost concepts, Elements of Cost, Average and Marginal cost curves,

Relationship between average and marginal cost, Concept of revenue,
Revenue Curve, Relationship between average marginal revenue,
Break Even Analysis- Meaning, Limitations, and Uses of BEA in
Managerial Economics. (Problems on BEP)
Market structure:
Meaning of Market, Classification of markets, Perfect
4 6
Competition, Imperfect Competition, Monopolistic Market, Oligopoly
Market, and Duopoly Market.
National Income, Budget:

Concept of National Income, GDP, NDP, GNP, NNP, Methods to
measure National Income.
5 6
Government budget: The revenue & capital budget, Types of budget
Inflation: Definitions, Types of inflation, Effects of inflation.
Measures to control Inflation – Monetary and Fiscal Policies.
Text Books:
Sr# Title / Edition Author Publisher
Managerial Economics- Theory

1 Dr. D.M Mithani, Himalaya Publications.
and Applications
2 Managerial Economics D. Salvatore McGraw Hill, New Delhi.
3 Managerial Economics Pearson and Lewis Prentice-Hall, New Delhi.
4 Managerial Economics G.S. Gupta T M H, New Delhi.
K P M Sundharam
5 Indian Economy S Chand Publication.
and Dutt
Reference Books:
1 Managerial Economics Yogesh Maheshwari Himalaya Publications.
2 Indian Economy K P M Sundharam and Dutt S Chand Publication.
44
CC-5: Marketing for Managers
CO# Cognitive Abilities Course Outcomes

Ability to describe marketing key concepts, able to
exemplify the concepts of segmentation, targeting,
1 Understanding
positioning, consumer behaviour and modern marketing
concepts.
Able to apply the marketing tools and analytic
2 Applying
perspective on marketing environment.
To analyse the modern marketing concepts and
3 Analysing
marketing strategies in the real life.
To examine the various factors influencing consumer
4 Evaluating
markets and analyse the competitors.
To develop the strategies on marketing tools and
5 Creating
promotional tools.
Unit
Content Hr.
No.
Defining Marketing Management and its Aspects
Understanding Marketing Concepts, Market, Company Orientation towards
1 Marketing, Marketing Process, Difference between Goods and services, 6
Marketing Environment, Segmentation, Target Marketing, Positioning and
differentiation
Customer-Driven Marketing Mix
Elements of Marketing Mix- Product- Meaning, levels, PLC Product Mix

decisions, product Line, New Product Development, Brand- Concept and
2 6
Types, Price- Definition, objectives, strategies, (Place) Marketing channels,
Designing and managing integrated marketing channels, Promotion Mix,
Tools, Advertising- Concept and Classification, Extended Marketing Elements
for services, Digital Marketing, Social Media Marketing
Consumer Market and Consumer Buyer Behaviour
Meaning, Need and Importance of consumer behaviour, Characteristics

3 affecting Consumer Behaviour, Types of Buying Behaviour, Consumer buyer 6
decision process, Customer Lifetime Value, Consumer Research process,
Organisation buying decision process.
45
Unit
Content Hr.
No.
Designing marketing strategy and Plan, Competitor Analysis and
Marketing Ethics
4 Designing Marketing Plan, Marketing strategies, Types of strategies, Ansoff’s 6

Matrix, BCG Matrix, Competitive advantage, Competitor Analysis, Marketing
Ethics
Modern Marketing Concepts
5 Content Marketing, Marketing Productivity Metrics, Human-centric Marketing, 6

Omnichannel Marketing, Engagement Marketing, Data-Driven Marketing,
Price Analysis, Sentiment Analysis, Thematic Analysis
Text Books
Sr.
No.
Marketing Management- Text
1 Tapan K Panda Excel Books
and Cases, 2nd e
Philip Kotler, Gary
2 Principles of Marketing, 13th e Armstrong, Prafulla Agnihotri, Pearson
Ehasan Haque
Prentice Hall of
3 Consumer Behaviour, 9th e Leon Schiffman, Leslie Kanuk
India
John Wiley &
4. Marketing 4.0 Philip Kotler
Sons, Inc.
Reference Books
Sr.
No.
Arun Kumar, Rachana
1 Marketing Management Atlantic Publisher
Sharma
Prentice Hall of
2 Marketing Management M. Govindarajan
India
Marketing Management: Text and
3 SHH Kazmi Excel Books
Cases
46
CC-6: Organizational Behaviour
Cognitive
CO# Course Outcomes
Abilities
Explain the various individual perspectives of OB viz. Attitude,
1 Understanding
Personality, Learning, Perception and Motivation.
Apply the theories, models, principles and frameworks of OB in a

2 Applying
particular organizational setting.
Investigate the role of an individual, managers and leaders in

3 Analyzing persuading how people behave and how it affects overall
organizational behavior
Frame the practices to reorient individual and managerial behavior

4 Evaluating
in view to achieve the goals of the organization.
Elaborate upon the challenges in influencing organizational

5 Creating
behavior.
Unit Content Hr.

No.
Fundamentals of Organizational Behaviour:
Organizational Behaviour: Concept, scope and importance, Evolution of
1 OB Models & limitations of OB, Disciplines contributing to OB, 6
Emerging challenges and opportunities
Personality and Attitude
Personality- Concept and importance, Determinants and types of
personality
2 The Myers-Briggs Type Indicator, Attitude- Concept & formation of 6
attitude,
Functions, change of attitude & types of attitudes, Relationship between
behavior and attitude
Job satisfaction, Learning and Perception

3 Concept of Job satisfaction, Factors affecting Job Satisfaction, Ways of 6
measuring Job Satisfaction, Meaning of learning, Methods of shaping
47
Unit Content Hr.
No.
behavior: Positive & Negative reinforcement, Perception- Concept,
perceptual process, Frequently used shortcuts in judging others,
attribution theory
Motivation and Applied Motivation Practices

Motivation- Concept, types of Motivation: Financial & Non-Financial
Content Theories of Motivation (Maslow’s Need Hierarchy & Herzberg’s
Two Factor model Theory), The Process Theories (Vroom’s expectancy
4 Theory, Equity theory), Contemporary Theories- McClelland’s Needs 6
theory, Reinforcement theory Rewards, types of organizational rewards-
membership and seniority based rewards, task performance based
rewards, competency based rewards, job status based rewards
Leadership
Leadership- Concept, Traits and Types of leadership Theories of
leadership- Fielders Leadership Contingency, Hersey-Blanchard’s
5 Situational Leadership, Path Goal, Charismatic Leadership, Ohio State 6
Leadership Quadrants and Management Grids. Leadership and
Management.
Text Books:
Sr.
No.
Himalaya Publishing
1 Organisational Behaviour K. Aswathappa
House
2 Organisational Behaviour Stephen Robbins Prentice Hall of India
3 Organisational Behaviour Fred Luthans Tata McGraw Hill
Reference Books:
Sr.
No.
Tata McGraw Hill
1 Organisational Behaviour John Newstrom
John Schermerhorn, James Wiley

2 Organisational Behaviour
Hunt
48
Sr.
No.
Management & Himalaya Publishing
3 Subba Rao
Organisational Behaviour House
4 Organisational Behaviour Jit Chandan Tata McGraw Hill
49
CEC-1: Indian Ethos & Business Ethics
Course Type: Core Elective Courses (CEC) Course Code: CEC-1

Students will be able to know the concepts of Indian
1 Remembering
ethos and corporate social responsibility.
2 Understanding Students will be able to understand the business ethics.
3 Applying Applying value-based management and ethical practices.
Unit
Content Hr.
No.
Indian Ethos
Meaning, Need, Principles Practiced by Indian Companies, Role of
Indian Ethos in Managerial Practices.
1 Karma: Meaning, Importance of Karma to Managers. 6
Work Ethos: Meaning, Importance, Factors Responsible for Poor
Work Ethos.
Business Ethics
Values, norms & beliefs , Definition of Ethics and Business
Ethics ,Importance of Business Ethics, Factors affecting the business
2 ethics, Ethical Dilemma, Ethical D/M Process, Ethics in Marketing, 6
Ethics in HRM, Ethics in Finance & Accounting, Ethics in
Information Technology, Ethics in Production.
Stress Management
Meaning, Types of Stress at Work, Causes of Stress, Consequences of
Stress,
3 8
Meditation: Meaning, Techniques, Advantages, Mental Health and its
Importance in Management, Brain Storming, Brain Stilling, Yoga:
Meaning, Significance.
50
Text Books
Sr.
No.
Tushar Agarwal & Himalaya
1 Indian ethos in Management
Nidhi Chandorkar
Business Ethics and Corporate
2 B.N.Ghosh Mc Graw Hill
Governance
Reference Books
Sr.
No.
1 Business Ethics, 3rd edition Joseph W.Weiss South-Western
Corporate Social Responsibility In

2 Sanjay K.Agarwal SAGE
India
Indian Ethos & Values for Himalyan
3 N M Khandelwal
Management Publishing
51
CEC-2: Entrepreneurship Development
Cognitive
CO# Course Outcomes
Abilities
DISCUSS various the key terms, attributes characteristics
of the factors influencing theories of entrepreneurship and
1 Understanding
the entrepreneurship development ecosystem in Indian
context.
APPLY the theories of entrepreneurship and
2 Applying entrepreneurship development framework to analyse and
identify entrepreneurial opportunities.
DISCRIMINATE between potential options available for
3 Analysing
entrepreneur for embarking on establishing a Start Up
EVALUATE the start-up ecosystem and the
4 Evaluating entrepreneurial opportunities in light of requirements of a
business plan.
CREATE a business plan that captures entrepreneurs and
5 Creating variety of entrepreneur motivations, entrepreneur culture
and sectoral opportunities and financing options.
Unit Content Hr.

No.
Entrepreneurship: Concept of Entrepreneur. Intrapreneur,
Entrepreneurship and Manager. Difference between Entrepreneur and
Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and
Characteristics of successful entrepreneurs. Functions of an Entrepreneur,
Classification of Entrepreneurs. Role of Entrepreneur in Indian Economy,
developing entrepreneurial culture, Factors influencing Entrepreneurship
Growth - Economic, Non-Economic Factors, for profit or Not for profit
1 entrepreneurs, Constraints for the Growth of Entrepreneurial Culture, 6
Entrepreneurship as a career, Entrepreneurship as a style of management,
Emerging Models of Corporate Entrepreneurship, India’s start up
revolution–Trends, Imperatives, benefits; the players involved in the
ecosystem,
Business Incubators-Rural entrepreneurship, social entrepreneurship,
women entrepreneurs, Cases of Tata, Birlas, Kirloskar and new generation
entrepreneurs in India.
52
Unit Content Hr.
No.
Theories of entrepreneurship: Innovation Theory by Schumpeter &
Imitating, Theory of High Achievement by McClelland, X-Efficiency
2 Theory by Leibenstein, Theory of Profit by Knight, Theory of Social 6
change by Everett Hagen.
Entrepreneurship development: Entrepreneurial Competencies,
Developing Competencies. Concept of entrepreneurship development,
Entrepreneur Training and developing, Role of Entrepreneur Development
Programs (EDP), Role of DIC, SISI , EDII , NIESBUD, NEDB, EDP -
3 Objectives – contents – methods - execution. Role of Mentors. Innovation 8
and Entrepreneurship, Design Thinking Process. Role of consultancy
organizations in promoting Entrepreneurs, Problems and difficulties of
Entrepreneurs - Marketing Finance, Human Resource, Production;
Research - external problems, Mobility of Entrepreneurs, Entrepreneurial
change, occupational mobility - factors in mobility.
Text Books :
Sr.
No.
Dynamics of Entrepreneurship Himalaya
1 Vasant Desai
Development Publishing House
Entrepreneurship Development
2 New Venture Creation Satish Taneja, S.L.Gupta Galgotia Publishing
Entrepreneurship Development
3 David H. Holt PHI Publishing
New Venture Creation
Reference Books:
Sr.
No.
Innovation and Revise Edition (English)
1 Entrepreneurship Peter F. Drucker
2nd Revised edition Edition
Robert D. Hisrich, Michael
2 Entrepreneurship McGraw-Hill Publication
P. Peters, Dean A. Shepherd
The Entrepreneurial
3 Gurmeet Naroola
Connection
Entrepreneurship:
4 Marc J. Dollinger Marsh Publications
Strategies and Resources
53
CEC-3: E-Commerce and Digital Markets
Cognitive
CO# Course Outcomes
Abilities
Will able to describe the concepts of e-Commerce and Digital
1 Understanding marketing, will understand the essentials of e-Commerce and
Digital marketing.
Illustrate the use of Facebook, Google Ad words, YouTube and
2 Analysing
Email in various contexts of Digital Marketing.
Evaluating the forms of e-Commerce and e-Commerce
3 Evaluating business models.
Unit
Content Hr
No.
.
E-commerce Overview
1 Characteristics, Process, Key Drivers of E commerce, Elements,
6
Standards, Technologies, E commerce models, Mobile
Commerce
Digital Markets
2 Metaverse: an introduction. “Ready Player One?” Roblox and
Decentralised Games. Psydonymos Economy, Reputations via DAOs 8
and Namespace system in Urbit. Decentralisation, Web 3, Growing
opportunities
Ecommerce on Web 1, Web 2 and Web 3
3 Inbound Marketing, Outbound Marketing approaches for Ecommerce in Web 1 6
and 2. Future of E commerce in Web 3, practical insights in Ecommerce
Text Books:
Sr. No. Title / Edition Author Publisher
E-Commerce: An Introduction Amir Manzoor Lambert Academic

1 Publishing
E-commerce Management
2 Sandeep Krishnamurthy Thompson/ South-
Western
54
Text and Cases
Digital business and E- Dave Chaffey Pearson

3 commerce management :
strategy, implementation and
practice
Reference Books

No.
New Age
1 E-Commerce Ritendra Goel
International
Unpacking E-Commerce Business

Organisation for Economic Co-
2 Models, Trends and Policies OECD
operation and Development
(2019)
Crypto Theses for 2022 Key

trends, people, companies, and
3 projects to watch across the Ryan Selkis Messari
crypto landscape, with
predictions for 2022
55
OE-1: Microsoft Office
Course Type: Open Elective Couse Code: OE-1

Demonstrate the use various tabs, function and tools of
1 Understanding
Microsoft Office
Use various tabs, function and tools of Microsoft Office to
2 Applying
create documents, presentations and data sheets
3 Analysing Analyse various documents, presentations and data sheets
Unit Contact
Content
No. Hr.
Introduction to Microsoft Word
Effectively Formatting a Document with Styles, Prepare Documents
for Printing and Exporting, Working with Page and Section Breaks,
1 Control Page Orientation, Create and Manage Table Layouts, Insert 6
Media and Images, Perform Mail Merges to create Mailing Labels and
Form Letter, Add Headers and Footers, Formatting shortcuts, shortcut
keys, and Painter
Microsoft PowerPoint
Step by step in creating Microsoft PowerPoint Presentations, capture
screen’s images, insert and modify pictures, add charts, graphs and
2 6
tables to present information in a non-text format, adding transitions,
animations, audio and video
Microsoft Excel
Introduction, Shortcuts, Formatting features, Conditional formatting,
Editing, Page Layout commands, View Command, Sort Data on
Single Column & Multiple Columns, Apply a Data Filter, Filter by
3 8
Selected Cell, Remove a Data Filter, Sort Data with Filter, Data Tools,
Chart Preparation, Pivot Table, Slicers, Dashboard Preparation
Formulas- Auto Sum, Logical & Text functions, Lookup & Reference
Date & Time functions
56
Reference
Sr.
No.
1 Microsoft help & learning Microsoft Microsoft Website
57
OE-2: Foreign Language-1
French Language (OE-2)

1 Remembering Basic vocabulary, phrases, idioms, Greetings

Conjugation, present tense (etre verb), basic
2 Understanding
conversation.
Multilingual proof-reader, HR Consultant.
3 Applying
French culture, able to write about yourself, understand
4 Analysing
basic concept.
Four French abilities: reading, listening, speaking, and
5 Evaluating
writing.
Ability to speak, diplomat.
6 Creating
Unit Content Contact

No. Hr.
French alphabets, pronunciation guide, basic greeting, basic needs
1 in day to day life, pronoun, nouns (singular and plural), simple 10 Hr.
sentence in French.
French grammar (etre, avoir verb) making sentance, uses of
2 adjective, reading stories, basic social and personal information, 10 Hr.
Indefinite and definite articles, civilization(family, vacation,
friends and classroom)
Expressions spoken distinctly in French, read and understand
3 sentence in French, Interrogation relating to everyday situation, 10 Hr.
replying to simple question, Introduction.
Text Books
58
Sr.
No.
Enchantee
1 Gita Trelease
Reference Books
Sr.
No.
French All- in -one
1 Annie Heminway
59
Course: Spanish Language (OE-2)
Course Type: Open Elective Course Code: OE-2


Reading and writing of all characters, compound
1 Remembering characters, accent marks.
Counting and learning of basic numbers
Understands sentences consisting of basic grammar
2 Understanding
patterns and particles.
Spanish language will give an edge in many jobs,
3 Applying especially healthcare, tourism, education, and business
trades.
1. Expand one's view of the world, liberalize one's
experiences, and make one more flexible and
tolerant.
4 Analysing
2. Helps to keep up with hispanic culture and the
influence on pop culture
Execute and acquire basic personal and social

5 Evaluating
information.
Use basic greetings in the social context and express
6 Creating
basic needs in day- to-day life.

No. Hr.
Introduction to Spain – Spanish language, its culture and people
Pronunciation all over the world.
Familiarisation with the Alphabets and rules of pronunciations.
Honing pronunciation skills
1 10
Vocabulary- Months , Weekdays and Daytime
Basic numbers-Cardinal and Ordinals
Count and understand basic numbers
2 Basic and Advanced Greetings Phrases used in day-to-day life. 10

Introduction to Grammars Nouns, Genders, Plural forms and
Articles. Usage of accent marks.
60
Engaging In A Little Chitchat – Sparking conversations with
questions and diminutives.
Brushing up on common expressions.Self-Introduction
Getting used to with “To Be’’ form-

1. Being in a permanent way with ‘ser’
2. Being right now with ‘estar’
Vocabulary Grammar-
1. Personal Pronouns
2. Verbs
3 10
3. Adjectives
4. Adverbs
5. Preposition
6. Conjunctions
Vocabulary- Family, Food, Shopping, Transportation
Text Books
Sr.
No.
Jaime Corpas,
1 Aula Internacional 1 &2 Eva Garcia, Difusion
Agustin Garmendia
Ernesto Puertas ,
2 ¡Dale al DELE! Nivel A1 Enclave-Ele
Nitzia Tudela
Reference Books
Sr.
No.
Preparación al Diploma de Andrea Fabiana
1 Madrid : Edelsa
Español Hidalgo
2 Conversacion Y Repaso Ralph Kite, Lynn A. Cengage Heinle
Sandstedt, John G.
Copeland
61
OE-3: Written Analysis and Communication

DESCRIBE stages in a typical communication cycle and the
1 Remembering barriers to effective communication.
2 Applying Application of official writing skills.

EXAMINE sample internal communications in a business
3 Analysing environment for potential
refinements.
Unit
Content Hr.
No.
Writing Techniques: Rules of good writing, adaptation and selection
of words, writing with style- choosing words with right strength and
vigor, writing effective sentences, developing logical paragraphs,
1 Précis writing, overall tone, drafting, editing and finalizing the 6
business letters. Reformulating and summarizing - What is a
summary? Using synonyms & antonyms, phrases , guidelines for
writing summaries, business summaries, grammatical precision,
Recruitment and employment correspondence: Application letter,

curriculum vitae, interview, references, offer of employment, job
2 6
description, letter of acceptance, letter of resignation, writing routine
and persuasive( Sales) letters
Internal Communications: Memoranda, meetings - agenda and

minutes, Writing memos, circulars, notices and emails. Positive and
negative messages such as Letter of Appreciation, Letter of
3 8
Congratulations, Warning Letter, Show Cause Notice. Writing Follow
up letters and reminders, Poster Making. Report writing - What is a
report, Objectives of report, types of report.
62
Text Books
Sr.
No.
1 Business Communication Today Bovee C L et. al Pearson Education
2 Business Communication P.D. Chaturvedi Pearson Education
T N Chhabra, Bhanu
3 Business Communication Sun India
Ranjan
Thorpe, E, and Pearson Education,
4 Objective English
Thorpe, S New Delhi
Reference Books:
Sr.
No.
1 Communication for Business Tayler Shinley Pearson Education
Thomson
2 Technical Communication Anderson, P.V
Wadsworth
63
SEMESTER-II
64
CC-7: Business Research and Quantitative Methods
Course Type: Core Course (CC) Couse Code: CC-7
Cognitive
CO# Course Outcomes
Abilities
Students will be able to define various concepts & terms
1 Remembering
associated with business research.
Students will be able to make use of principles of research to
2 Understanding
SOLVE contemporary business research problems.
Students will be able to examine the various facets of a research
3 Applying problem and illustrate the relevant aspects of the research process
from a data driven decision perspective.
Judge the suitability of alternative research designs, sampling
designs, data collection instruments and data analysis options in
4 Analysing
the context of a given real-life business research problem from a
data driven decision perspective.
Formulate alternative research designs, sampling designs, data
collection instruments, testable hypotheses, data analysis
5 Evaluating
strategies and research reports to address real-life business
research problems.
Unit Content Contact Hr.

No.
Introduction to Business Research
Definition of Research, need of business research, Types of Research,

1 Research Process. Research Problem: importance of Formulation of 6
Research problem, steps in formulation of Research Problem.
Hypothesis: Meaning, Sources, Importance & Types of Hypothesis,
Formulation of Objectives, Managerial Value of Business Research.
Research Design
Meaning & Requirement of Research Design, Types of Research

Design, Factors Affecting Research Design, Features of a robust
research design. Sampling: Defining the Universe, Characteristics of a
2 good sample, Sampling Methods: Probability Sample: Simple 6
Random Sample, Systematic Sample, Stratified Random Sample,
Area Sampling & Cluster Sampling. Non-Probability Sample:
Judgment Sampling, Convenience Sampling, Purposive Sampling,
Quota Sampling & Snowballing Sampling methods.
65
Data Collection & Report Writing
Types & Sources of Data: Primary & Secondary, Methods of Primary

3 Data Collection: Observation, Interview, Questionnaire, Schedule, 6
Methods of Secondary Data Collection. Measurement & Scaling
Technique, Scales of Measurement. Research Reports: Structure of
Research report, Report writing and Presentation.
Sampling: Basic Concepts: Concepts of Statistical Population,

Sample. Sampling Frame, determining the sample frame, Sampling
4 errors, Non-Sampling errors, Methods to reduce the errors, Sample 6
Size constraints, Non-Response Determining size of the sample:
Practical considerations in sampling and sample size, (sample size
determination formulae and numerical not expected)
Data Analysis
Data Analysis: Tabular representation of data, frequency tables,
Univariate
5 analysis - Interpretation of Mean, Median Mode; Standard deviation, 6
Coefficient of Variation. Graphical Representation of Data. Bivariate
Analysis: Cross tabulations, Bivariate Correlation Analysis - meaning
& types of correlation, Karl Person’s coefficient of correlation
and spearman’s rank correlation.
Text Books
Sr.
No.
1 Business Research Methods Murthy S N. Bhojanna Excel Publication
Cooper Donald R;
2 Business Research Methods Tata McGraw Hill
Schindler Pamela S
3 Business Statistics / 2nd Edition G. C. Beri Tata McGraw Hill
Fundamental of Statistics / 7th Himalaya
4 S. C. Gupta
Edition Publishing House
66
Reference Books
Sr.
No.
1 Research Methodology Panneerselvam PHI

Zikmund; Babin,
2 Business Research Methods Carr , Adhikari ; Cengage Learning
Griffin
Statistics for Social Sciences / 3rd
3 R. Mark Sirkin Sage Publication
Edition
67
CC-8: Human Resource Management
CO Cognitive
Course Outcomes
# Abilities
Relate to the basic concepts and the terminologies involved in the
1 Remembering
course of Human Resource
Develop a meaningful understanding of HRM theory, functions and
2 Understanding
practices
Apply HRM Concepts and Skills across Various types of
3 Applying
Organisation
Identify and Categorize the parameters for performance appraisal
4 Analysing
and need of training and development
Justify the Competence and Skills of the existing manpower and
5 Evaluating
map the KRA accordingly
Unit
Content Hr.
No.
Introduction: meaning and significance of HRM, historical evolution of
HRM, major functions of HRM, line functions and staff functions,
1
principles of HRM, HR Competencies in HRM and HRM Vs Personnel 6
Management
Pre-recruitment functions: Organizational structure, Job analysis,
Methods of Job Analysis-Functional Job analysis, Position Analysis
2 questionnaire, Fleishman Job analysis, Competency Model, Job Scan 6
Model, Tools of Job analysis. Job Evaluation methods- Ranking,
classification, Point and Factor.
3 Recruitment & Selection: Meaning and significance of recruitment, 6
process of recruitment, sources of recruitment, cost-benefit analysis of
recruitment. Meaning and significance of selection, process of selection,
selection techniques- types of tests, Types of Interviews. Appointment
letter, Induction.
Training and development: Meaning and significance of training and
development, Methods of training- on the job methods and off the job
methods.
Performance management: Meaning and significance of performance
management, process of performance management, types of performance
68
appraisal system, performance evaluation and performance feedback and
Career and succession planning.
Employee Welfare: Introduction, Types of Welfare Facilities and Statutory

Provisions. Employee Grievances: Employee Grievance procedure,
Grievances Management in Indian Industry. Discipline: Meaning,
4 approaches to discipline, essential of a good disciplinary system, managing 6
difficult employees. Case study on: Industrial Relations: Overview of
industrial relations and industrial conflict.
Industrial disputes Act: collective bargaining, industrial relations scenario:
current issues and future challenges.
Practical on HRM: Group Discussion on functions of HRM, Creating a
Quiz on Recruitment & Selection, Performance Management, Training &
Development, Individual Presentation on Pre-recruitment Functions,
Literature Review on Industrial Relations, Case Study on Conflict
management
5 6
Note: The practical suggested are in connection to the contents of syllabus
from unit 1-4. The faculty may ideally take one practical related to the topic
covered on completion of the particular unit. This would ensure holistic
learning regarding the unit covered. The Practical suggested herein above are
tentative and not limited to the list proposed.
Text Book
Sr.
No.
Essentials of Human Resource Himalayan
1 P Subbarao
Management and Industrial Relations Publication House.
Cynthia D. Fisher
2 Human Resource Management Cengage Learning
1/e,..
3 Human Resource Management Rao V. S. P Excel Books, 2010
Himalayan
4 Human Resource Management Aswathappa K
Publication House
Luis R Gomez –
Mejia , David PHI, 2010
5 Managing Human Resources
B.Balkin, Robert L.
Cardy, 6/e
69
Reference Books
Sr.
No.
Human Resource Management in PHI, 2009
1 Srinivas R. Kandula,
practice
David A. Decenzo, Wiley India Pvt.
2 Human Resource Management
Stephen P. Robbins Ltd., 2011
3 Human Resource Management Seema Sanghi, Macmillan, 2011.
Snell, Bohlander,
4 Human Resources Management Cengage Learning
&Vohra
A Text Book of Human Resource Vikas Publishing
5 Dwivedi R.S
Management House
70
CC-9: Financial Management
CO Cognitive
Course Outcomes
# Abilities
Describe the basic concepts related to Financial Management,

1 Remembering Various techniques of Financial Statement Analysis, Working
Capital, Cost of Capital and Receivable Management.
2 Understanding Explain in detail all theoretical concepts throughout the syllabus
Perform all the required calculations through relevant numerical

3 Applying
problems
Analyze the situation and

 comment on financial position of the firm
4 Analysing  estimate working capital required
 decide ideal capital structure
 evaluate various project proposals
Evaluate impact of business decisions on Time value of Money,

5 Evaluating
Working Capital, Cost of Capital and Receivable Management.
Unit
Content Hr.
No.
Introduction To Financial Management: Concept of business finance,

finance function, scope, organization, Responsibilities of finance executive,
1 Goals & objectives of financial management, Time Value of Money 6
Introduction To Financial Markets - Money Market, Equity Market, Debt
Market, Derivatives Market, Mutual Funds
Time Value of Money: Meaning and concept of Time Value of Money, Future
2 Values, Present Values, Multiple Cash Flows, Perpetuities and Annuities, 6
Effective Annual Interest Rate, Loan types & amortization and Applications
3 Cost of Capital: Meaning & Significance, Cost of Equity, Cost of Preference, 6

Cost of Debt, Cost of Retained Earnings & Weighted Average Cost of Capital,
Under & Over Capitalization
71
Working Capital Management: Concept of working Capital, significance,
types, Factors affecting working capital needs, financing approaches for
4 6
working capital, and Methods of forecasting working capital requirements.
(Financing approaches for working capital)
Receivable Management: Meaning and objective of Receivable Management,

5 Cost Consideration with investment in receivables, Credit Standards, Credit 6
Period, CollectionPolicy, Credit Evaluation of Individual Accounts.
Text Books:
Sr.
No.
1 Financial Management Khan & Jain Tata Mcgraw Hill
2 Financial Management Dr. S. N. Maheshwari Sultan Chand & Sons, New Dehli
3 Financial Management Rajesh Kothari Sage PublicationNew Delhi
Reference Books
Sr.No. Title / Edition Author Publisher
1 Financial Management Dr. P. C. Tulsian S. Chand
Financial Management Principles and G. Sudarsana Himalaya Publishing

2
Practice Reddy House
3 Financial Management Ravi Kishore Taxmann
72
CC-10: Production and Operations Management

EXPLAIN basic terms and concepts related to
1 Understanding
production and the various manufacturing processes.
DESCRIBE the Factors influencing product design and
2 Applying
approaches to product design
ILLUSTRATE how Demand Forecasting and capacity
3 Analysing
planning are done in organizations
4 Evaluating EXPLAIN the Materials and Inventory Management
5 Creating ELABORATE Productivity and its Advanced Concepts

No. Hr.
Introduction to Operations Management
Meaning & Nature of Production & Operations Management, Decision
1 Making, Functions, Characteristics of modern Production & Operations 6
functions, Demand forecasting- types, objectives, steps and methods,
Capacity Planning
Production Processes
Manufacturing and Service operations, Selection, classification, Design of
2 production Systems- Product design, Factors influencing product design, 6
characteristics of product design, approaches to product design, Process
design, Strategy, make or buy decisions.
Facility Location and Layouts

Facility Location – Factors, Steps, Facility layouts- Factors influencing,
3 Principles, Types, Planning 6
Production Planning and Control -Planning Functions, Control
Functions, Aggregate Planning, MRP
73
Quality Management-SQC, BPR, TQM, Quality Circles
Maintenance Management, Materials Management- Objectives, Materials
4 Planning and Control, Store Management, Purchase Management- 6
Functions, Objectives, Make or Buy, Value Analysis, Value Engineering,
Inventory Management- Process and ABC analysis, VED analysis
Productivity and Advanced Concepts
Supply chain Management-Objectives and Activities Involved
5 6
JIT, Productivity, Six Sigma Quality control system, Lean Manufacturing,
Simulation-Monte Carlo Methodology
Text Books
Sr.
No.
K. Ashwathappa & K.
1 Production& Operations Management Himalaya
Shridhar Bhat
Production & Operations S.A. Chunawala
2 Himalaya
Management D.R. Patel
Reference Books
Sr.
No.
Oxford University
1 Production& Operations Management Kanishka Bedi
Press
2 Production& Operations Management S.N. Chary Tata McGraw Hill
Production & Operations

3 R. Paneerselvam PHI
Management
74
Major Specialisation-Financial Management
(Code-A)
75
MCC-1-A: Banking and Operations Management
Course Type: Major Core Course (MCC) Course Code: MCC-1-A
Cognitive
CO# Course Outcomes
Abilities
UNDERSTAND the concepts of Banking, their working and
1 Understanding
importance.
ILLUSTRATE the working and contribution of Banks and
2 Applying
NBFCs to the Indian Economy
3 Analysing ANALYZE the linkages in the Financial Markets
4 Evaluating EXPLAIN the various banking and accounting transactions.
DEVELOP necessary competencies expected of a Banking

5 Creating
professional
Unit Content Hr.

No.
Banking System in India: An Overview of Banking System in India,

Commercial Banking Structure: Meaning, Role and Functions, Non-
Banking Financial Corporations: Role, Growth, Types, Regulations,
1
Concepts in banking: CAMEL Ratings, Retail Banking, Microfinance,
Online Banking, Mobile Banking, Payment Banks, Terms of Payment &
settlement system.
Credit planning & Management: Objective & Scope, CRR, SLR, Bank
2 Rate, Repo Rate, Reverse Repo Rate, Priority Sector Lending, NPA
management
Functions of Bank:
Primary Functions Accepting deposits, Granting Loans & Advances
3 6
Secondary Functions: Agency functions, General Utility Functions
Methods of Remittances
4 Electronic Banking: 5
76
ATM, Plastic Money, RTGS(Real Time Gross Settlement), NEFT
(National Electronic Fund Transfer System) , IMPS, NACH IFSC, MICR,
ECS, Kiosks, payment Wallets.
Financial Inclusion:
Need for financial literacy and inclusion, Initiatives, New banks,

5 Challenges, Financial Inclusion Programmes under Government Initiative, 6
Privatisation of Nationalised Banks, and Recent Trends in Banking
Sector.
Text Books:
Sr.
No.
Vijayaragavan
1 Introduction to Banking Excel Books
Iyengar
Banking Theory & Practice (19th Ed.) K.C. & Lekshy
2 Vikas Publication
Shekhar
Management of Banking & Financial
3 System Paul Pearson Publication
Reference Books :
Sr.
No.
Dr.K., Bhattacharya, Himalaya
1 Basics of Banking and Finance,
O.P.Agarwal Publishing House
Principles & Practices of Banking Indian Institute of
2 Banking and
Finance
Banking Reforms and Lead Bank Deep & Deep
3 Uday Kumar Lal Das
Scheme Publications
Essentials of Banking and Finance Sultan Chand and
4 Gautam Majumdar
Sons
Credit Monitoring, Legal Aspects &
5 V.Rajaraman
Recovery of Bank loan
77
MCC-2-A: Capital, Money & Commodity Market
CO# Cognitive Course Outcomes

Abilities
1 Remembering DEFINE the key terms in Capital, Money and Commodity Market.
2 Understanding EXPLAIN the key concepts in Capital, Money and Commodity

Market.
3 Applying IDENTIFY the various issues in Capital, Money and Commodity

Market and DEMONSTRATE their significance from the
perspective of Financial Management.
4 Analyse EXAMINE the inter-relationships between various facets of

Capital, Money and Commodity Market
5 Evaluate EVALUATE the inter-relationships between various facets of

Capital, Money and Commodity Market
Unit
Content Hr.
No.
Introduction to Capital Market & Stock Market:

Meaning of Capital Market, Role of Capital Market in Economy,
Stock Markets in India, History of Stock Markets in World, Leading
Stock Markets in the World & their indices, BSE & NSE: History of
1 BSE and NSE, SENSEX & NIFTY Indices, Large Cap, Mid Cap, and 6
Small Cap Shares and their significance for investors, Depositories in
India: NSDL & CDSL, DEMAT A/C, Types of share - Equity Shares,
Preference Shares, Bonus Shares, Right Shares, Employee Stock
Option, Contract Note.
Issue of Shares & Role of Investment Banker:

Issue of Shares-Meaning, Modes of Issue of Shares- IPO, FPO, Right
2 Issue, Private Placement, Investment Banking Meaning, Role of 6
Investment Bankers in Issues of Shares & Securities, Underwriting of
Shares.
3 Introduction to Commodities Market: 6

History of Commodity Market in India, Products, Participants and
78
Unit
Content Hr.
No.
Functions, Structure of Commodity exchanges, Instruments available

for Trading, Commodity Exchanges: MCX, NCDEX & London Metal
Exchange, Commodities Traded on Stock Exchanges Platform-
NCDEX, MCX-SX, few commodities Traded on NCDEX Gold, Paper
Gold, Silver, Crude Oil, Metals
Introduction to Money Market:

Nature & Characteristics of Money Market, FIMMDA (Fixed Income,
4 Money Market and Derivatives Association), Money market 6
Instruments, Commercial Paper, Certificates of Deposits, Bills of
Exchange, Treasury Bills (T-Bills), Bill Discounting, Factoring.
SEBI and Investment Institutions in Stock Market :

Securities Exchange Board of India (SEBI)-Role & Functions,
Domestic Financial Institutions (DFI), Qualified Institutional Buyers
5 6
(QIB), Foreign Institutional Investors (FII), Private Equity (PE),
Venture Capital (VC), Qualified Foreign Investors (QFI), Mutual
Funds.
Text Books:

No.
Indian Institute of Securities Indian Institute of Banking Taxmann

1
Markets and Products & Finance Publications
2 Capital Markets Dr. S Gurusamy Tata McGraw Hill
3 Commodity Markets Niti Nandini Tata McGraw Hill
4 Indian Financial Systems M.Y. Khan Tata McGraw Hill
Reference Books:
SR.No Title / Edition Author Publisher
1 Commodity Markets and Derivatives Bharat Kulkarni Excel Books.
2 Financial Institutions and Markets Shashi K Gupta Kalyani Publishers
79
Major Specialisation-Marketing Management
(Code-B)
80
MCC-1-B: Marketing Research
Course Type: Major Core Course (MCC) Course Code: MCC-1-B

Compare and Contrast various research designs, data
sources, data collection instruments, sampling methods and
1 Understanding
analytical tools and Summarize their strengths &
weaknesses
Demonstrate an understanding of the ethical framework that
2 Applying
market research needs to operate within.
Analyse quantitative data and draw appropriate Inferences to
3 Analysing
address a real-life marketing issue.
Design a market research proposal for a real-life marketing
4 Evaluating research problem and EVALUATE a market research
proposal.
Plan and Undertake qualitative or quantitative Market
5 Creating Research and demonstrate the ability to appropriately
analyse data to resolve a real-life marketing issue.

No. Hr.
Introduction
Definition of Definitions - Marketing Research, Market Research, Scope and

1 Limitations of Marketing Research, Role of Information in Marketing Decisions, 6
Value and Cost of Information, Marketing research process, Ethics in Marketing
Research. Marketing Intelligence system: Concept, Scope & Significance.
Research Design
Introduction, Meaning of Research Design, Types of Research Design,

2 6
Descriptive Research, Causal Research Design, Research Design and Marketing
Decision Process, Choosing a Good Research Design
3 Data Collection 6
Types & Sources of Data: Primary & Secondary, Methods of Primary Data
Collection: Observation, Interview, Questionnaire, Schedule, Advantages of
Secondary Data, Drawbacks of Secondary Data, Types of Secondary Data
Sources. Measurement & Scaling Technique, Scales of Measurement. Research
81
Reports: Structure of Research report, Report writing and Presentation.
Data Analysis Techniques and Interpretation
4 Regression Analysis, Factor Analysis, Cluster Analysis, Discriminant Analysis, 6

Conjoint Analysis, Multi-Dimensional Analysis. The Interrelationship between
Analysis and Interpretation, Improper interpretation, Improper Analysis.
Research Applications
5 6
Test Marketing, Advertisement Research, Industrial Marketing Research, Sales
Analysis forecasting, Pricing Research, Consumer Behavior Research.
Text Books
Sr.
No.
1 Market research G.C. Beri Tata McGraw Hill
2 Market research Naresh Malhotra Pearson
Reference Books
Sr.
No.
1 Marketing Research Suja Nair Himalaya
Burns, G.A. and D. South Western:
2 Marketing Research
Bush Thomson
82
MCC-2-B: Consumer Behaviour
Course Type: Major Core Course (MCC) Course Code: MCC-2-B
Cognitive
CO# Course Outcomes
Abilities
EXPLAIN fundamental concepts associated with consumer and
1 Understanding
organizational buying behaviour.
Demonstrate how knowledge of consumer behaviour can be
2 Applying
applied to marketing.
ANALYSE the dynamics of human behaviour and the basic factors
3 Analysing
that influence the consumer’s decision process.
EXPLAIN the consumer and organizational buying behaviour
4 Evaluating
process for a variety of products (goods/services).
DISCUSS the use of the Internet, e-commerce & information
technology with respect to the changing consumer marketplace and
5 Creating
ELABORATE on the various aspects of the changing Indian
Consumer.

No. Hr.
Introduction to Consumer Behaviour: Definition, Consumer and

Customers, Buyers and Users, Organizations as Buyers, The Internet, e-
1 commerce, and information technology and the changing consumer 6
marketplace, Consumer Behaviour and its Applications in Marketing,
Consumer Research Process.
Individual Determinants of Consumer Behaviour
Consumer Motivation - Needs and Goals, Motivational Conflict, positive

and negative motivation, Overview of Maslow’s hierarchy of needs.
Consumer Personality – Personality, Self-concept, Overview of Personality
2 Theories, Brand Personality. Consumer Perception - Elements of Consumer 6
Perception, Sensation (Exposure to Stimuli), Perceptual Selection, Price
Perceptions, Perceived Product and Service Quality, Consumer Risk
Perceptions. Consumer Attitudes - Functions of Attitude, Attitude Models,
Relationship between Attitude, Beliefs, Feelings and Behavior, Learning
Attitudes, Changing Attitudes.
83
Environmental Influences on Consumer Behaviour
Factors Influencing Buying Behaviour and Post Purchase Behaviour,

Cultural Influences on Consumer Behaviour – Concept of Culture, Values,
3 Subcultures, Influence of Indian Culture on Consumers, Cross-cultural 6
Influences. Social Class and Group Influences on Consumer Behaviour -
Concept of Social Class, Source of Group Influences, Types & Nature of
Reference Groups, Group Norms and Behaviour, Family Life Cycle Stages,
Family Decision-making, Diffusion and adoption of innovations.
Consumer Decision Making Process:
Problem Recognition - Types of consumer decisions, types of Problem

Recognition. Search & Evaluation - Types of information, Sources of
Information Search, Experience and Credence Aspects -Marketing
Implications, Situational Influences on Purchase Decisions Purchasing
4 Process - Why do people shop? Store & Non-store Purchasing Processes, 6
Purchasing Patterns. Post-purchase Evaluation & Behaviour - Consumer
Satisfaction, Dissatisfaction, Customer Delight, Consumer Complaint
Behaviour.
Consumer Decision Models - Nicosia Model of Consumer Decision-
making (Conflict Model), Howard-Sheth Model (also called Machine
Model), Engel, Blackwell, Miniard Model (also called Open System)
Organizational Buying Behaviour:
5 Introduction, Organizational Buyer Characteristics, Purchase and Demand 6

Patterns, Factors Influencing Organizational Buyer Behaviour,
organizational Buyer Decision Process, Organizational Buying Roles.
Text Books
Sr.
No.
1 Consumer Behavior, 9e Leon G. Schiffman Pearson
2 Consumer Behavior, Batra & Kazmi Excel Book
Reference Books
Sr.
No.
1 Consumer Behavior, 8e Michael R. Solomon Pearson
Wayne D. Hoyer, Deborah South-Western
2 Consumer Behavior
J. MacInnis, Rik Pieters College
84
Major Specialisation Human Resource Management
(Code-C)
85
MCC-1-C: Training & Development
Course Type: Major Core Course (MCC) Course Code: MCC-1-C
CO Cognitive
Course Outcomes
# Abilities
Describe the role of Training & Development Function in an
1 Remembering
Organization
2 Applying Illustrate the different methods of Training & Development
3 Analysing Demonstrate the use of different training methods in an Organization.
4 Evaluating Outline the training strategies of an organization

Interpret the sample training for contemporary entry level roles in real
5 Creating
world organizations
Unit
Content Hr.
No.
Introduction to Employee learning and Development: learning, Meaning
and significance, The Forces Influencing Working and Learning, classification
of learning capabilities, learning theories- Reinforcement Theory, Social
1 Learning Theory, Goal Theories, Expectancy Theory, Adult Learning Theory,
6
pedagogy and andragogy; The basic principles of learning, The Learning
Process , Mental and Physical Processes, The Learning Cycle, Instructional
Emphasis for Learning Outcomes.
Introduction, Relationship, meaning, Designing Effective Training, Forces
influencing working & learning, Strategic Training, Work Environment,
2 6
Characteristics influencing transfer of training, organizational environments
encouraging transfer
Training Needs Analysis: Meaning and significance of training needs, types of
needs, components of needs, data collection, analysis and interpretation.
Meaning and significance of training design and development, principles of
3 training design, design process, identifying the training objectives, determining 6
structure, content, duration, method, learning activities,
Training and development: Meaning and significance of training and
development, Methods of training- on the job methods and off the job methods.
4 Training implementation & Methods: Meaning and significance of 6
implementation, making or buying decision, implementation process for
making and buying decisions, skills of effective trainers.
Training Methods: Presentation Methods, Hands-on Methods, Group Building
86
Methods. Choosing Training methods. E-Learning & Use of Technology in
Training: Technology's Influence on Training, Technology & Multimedia,
Computer-Based Training, Developing Effective Online Learning, Blended
Learning, Simulations, Mobile Technology & Training Methods, Intelligent
Tutoring Systems, Distance Learning, Technologies for Training Support,
Technologies for Training Administration, Learning Management Systems
(LMSs), Systems for Training Delivery, Support & Administration, Choosing
New Technology Training Methods.
Outward bound methods: Meaning and significance of outward-bound learning
(OBL) methods, process of OBL, risk, safety and ethical issues. Training aids
Training Evaluation: Meaning, Reasons for Evaluating Training and
significance of training evaluation, Donald Kirkpatrick’s Evaluation Model,
return on investment in Training, Types of Evaluation Designs, Considerations
5 6
in Choosing an Evaluation Design, data collection for training evaluation,
Threats to Validity, Determining Costs, Evaluation Practices in different
organizations, Measuring Human Capital and Training Activity.
Text Book
Sr.
No.
Employee Training and Raymond a Noe, McGraw Hill
1
Development Amitabh Deo Kodwani Publication
Employee Training & Development McGraw Hill
2 Noe Raymond
-5th edition International
Rolf P. Lynton; Udai
3 Training for Development SAGE India,2011
Pareek
Reference Books
Sr.
No.
Approaches to Training and
1 Laird Dugan Rawat
Development
Crescent Publishing
2 Training & Development Dr. Rubee Singh
Corporation
3 Training & Development Sonal Bist JBC Press
87
MCC-2-C: Human Resource Information System
Course Type: Major Core Course (MCC) Course Code: MCC-2-C

List the various roles of IT in HRM and the information need
1 Remembering
of HR Manager
Discuss the mechanism of standard and customised software
2 Understanding
of HIRS
Apply HRIS concepts of Data & Information on building
3 Applying
training and development model
Analyse the impact of HRIS on Organization structure and
4 Analysing
Communication process
Evaluate the security in HRIS with respect to the size and
5 Evaluating
style of organization
Unit
Content Hr.
No.
Introduction to HIRS
Data & Information needs for HR Manager – Sources of Data – Role of IT in
HRM – IT for HR Managers – Concept, Structure, & Mechanisms of HRIS –
1 Programming Dimensions & HR Manager – Survey of Software Packages for 6
Human Resource Information System including ERP Software such as SAP,
Oracles Financials and Ramco’s Marshal [only data input, output & screens] –
EHRM – Objectives – Advantages & Disadvantages.
Data Management in HRIS
Data Management for HRIS – Data Formats – Entry Procedure & Process – Data
Storage & Retrieval – Transaction Processing – Office Automation –
2 Information Processing & Control Functions – Design of HRIS – Relevance of 6
Decision-Making Concepts for
Information System Design – HRM Needs Analysis – Concept & Mechanisms –
Standard Software and Customized Software – HRIS: An Investment.
HR Management Process & HRIS
HR Management Process & HRIS – Modules on HR Planning, Recruitment,
3 Selection, Placement – Module on Performance Appraisal System – Training & 6
Development Module – Module on Pay & other Related Dimensions –
Information System’s support for Planning & Control.
4 HR Management Process II & HRIS 6
HR Management Process II & HRIS – Organization Structure & Related
88
Management Processes – Authority & Responsibility Flows – Communication
Process – Organization Culture and Power – Data Capturing for Monitoring &
Review – Behavioral Patterns of HR – Other Managers and their Place in
Information Processing for Decision Making.
Security, Size & Style of Organizations & HRIS
Security, Size & Style of Organizations & HRIS – Security of Data and
Operations of HRIS Modules – Common Problems during IT Adoption Efforts
5 and Processes to Overcome – Orientation & Training Modules for HR & other 6
Functionaries – Detailed Analytical Framework – Opportunities for combination
of HRM & ITES Personnel – HRIS & Employee Legislation – An Integrated
View of HRIS.
Text Books
Sr.
No.
Practical Guide to Human Resource PHI Learning
1 Satish M. Badgi
Information Systems Private Limited
Human Resource Information Sage Publications,
2 Systems: Basics, Applications, and Kavanagh, Michael J. Inc
Future Directions/ 4th edition
Reference Books
Handbook of Human Resource
1 Alfred J. Walker Sage Publication
Information Systems : Reshaping
Encyclopaedia of Human
Teresa Torres-Cononas, Information
2 Resources Information Systems-
Mario Arias-Oliva Science Reference
Challenges in e-HRM
Human Resource Information Sage Publications,
3 Systems: Basics, Applications, and Kavanagh, Michael J. Inc
Future Directions/ 2nd edition
89
Major Specialisation- Operations
(Code-D)
90
MCC-1-D : Introduction to Production Planning & Control
Course Type: Major Core Course (MCC) Couse Code: MCC-1-D
1 To understand the various components and functions of production

Understanding
planning and control
2 To Study various methods involved in Production Planning &

Applying
Control
3 Analysing To Understand the process of Product Planning & Steps involved.
4 Evaluating To study the process of Product Scheduling
5 Creating To know the recent trends like manufacturing requirement Planning

(MRP II) and Enterprise Resource Planning (ERP).
Unit No Content Contact

Hr
1 Introduction 6
Objectives and benefits of planning and control-Functions of production control-
Types of production- job- batch and continuous-Product development and
design-Marketing aspect - Functional aspects- Operational aspect -Durability and
dependability aspect aesthetic aspect. Profit consideration- Standardization,
Simplification & specialization- Break even analysis Economics of a new
design.
2 Work Study 6
Method study, basic procedure-Selection-Recording of process - Critical
analysis, Development - Implementation - Micro motion and memo motion
study – work measurement - Techniques of work measurement - Time study -
Production study - Work sampling - Synthesis from standard data -
Predetermined motion time standards.
3 Product Planning & Process Planning 6
Product planning-Extending the original product information-Value analysis -
Problems in lack of product planning-Process planning and routing-Pre requisite
information needed for process planning- Steps in process planning-Quantity
determination in batch production Machine capacity, balancing- Analysis of
process capabilities in a multi-product system.
4 PRODUCTION SCHEDULING 6
Production Control Systems-Loading and scheduling-Master Scheduling-
Scheduling rules Gantt charts-Perpetual loading-Basic scheduling problems -
Line of balance – Flow production scheduling- Batch production scheduling-
Product sequencing – Production Control systems Periodic batch control-
91
Material requirement planning Kanban – Dispatching-Progress reporting and
expediting- Manufacturing lead time-Techniques for aligning completion times
and due dates.
5 INVENTORY CONTROL AND RECENT TRENDS IN PPC 6
Inventory control-Purpose of holding stock-Effect of demand on inventories-
Ordering procedures. Two bin system - Ordering cycle system-Determination of
Economic order quantity and economic lot size- ABC analysis - Recorder
procedure -Introduction to computer integrated production planning systems-
elements of JUST IN TIME SYSTEMS-Fundamentals of MRP II and ERP.
Text Books
Sr No Title/Edition Author Publication
1 Operations management – Design, James. B. Dilworth Mcgraw Hill
Planning and Control for manufacturing International edition
and services 1992
2 Industrial Engineering and Production Martand Telsang S. Chand and
Management, First edition Company, 2000
Reference Books
1 Theory and Problems in Production & Chary. S.N Tata McGraw Hill,
Operations Management 1995.
2 Modern Production / Operations Elwood S. Buffa, and John Wiley and Sons,
Management”, 8th Edition Rakesh K. Sarin 2000
3 Production Planning Control and Jain. K.C. & Aggarwal. Khanna Publishers,
Industrial Management L.N 1990
4 Production and Operations management, Kanishka Bedi Oxford university
2nd Edition press, 2007
5 Operations management – A value Melynk, Denzler Irwin Mcgraw hill
driven approach
6 Operations Management 9th Edition Norman Gaither, G. Thomson learning IE,
Frazier 2007
7 Elements of Production Planning and Samson Eilon Universal Book
Control Corpn.1984
8 Production and Operations Management Upendra Kachru Excel books 2007
– Text and cases 1st Edition
92
MCC-2-D : BASICS OF SUPPLY CHAIN & LOGISTICS MANAGEMENT
1 To provide an understanding of the components and processes of

Understanding
supply chain and logistics management
2 Applying To study the various transportation methods and its feasibility
3 To analyze the process of Containerization and the process

Analyzing
associated with it.
4 Evaluating To evaluate the process of packing and packaging.
5 Creating To understand the special aspects of Logistics & Supply Chain

Management

Hrs
1 Introduction 6
Logistics management and Supply Chain management - Definition, Evolution,
Importance. The concepts of logistics and Supply Chain Management, Key
Drivers of Supply Chain Management and Logistics relationships
2 Transportation 6
Basics of Transportation, Transportation Functionality and Principles;
Multimodal Transport: Modal Characteristics; Modal Comparisons;
International Air Cargo Transport; Coastal and Ocean transportation,
Characteristics of shipping transport- Types of Ships
3 Containerization 6
Genesis, Concept, Classification, Benefits and Constraints; Inland Container
Depot (ICD): Roles and Functions, CFS, Export Clearance at ICD; CONCOR;
ICDs under CONCOR
4 Packing and Packaging 6

Meaning, Functions and Essentials of Packing and Packaging, Packing for
Storage- Overseas Shipment Inland-Transportation- Product content Protection,
Packaging Types: Primary, Secondary and Tertiary- Requirements of Consumer
Packaging, Channel Member Packaging and Transport Packaging - Shrink
packaging –Identification codes, bar codes, and electronic data interchange
(EDI)- Universal Product Code- GS1 Standards- package labels- Symbols used
on packages and labels.
93
5 Special Aspects of Export logistics 6
Picking, Packing, Vessel Booking [Less-than Container Load (LCL) / Full
Container Load (FCL)], Customs, Documentation, Shipment, Delivery to
distribution centers, distributors and lastly the retail outlets- Import Logistics:
Documents Collection- Valuing- Bonded Warehousing Customs Formalities-
Clearing ,Distribution to Units.
Text Books
1 Supply Chain Logistics Management Bowersox, Closs, ,McGraw Hill
Cooper
2 World Class Supply Management Burt, Dobbler, Starling TMH
3 Logistical Management Donald J Bowersox, TMH
David J Closs
4 International Logistics Pierre David Biztantra
5 Supply Chain Management Sunil Chopra, Peter Pearson Education,
Meindl India
94
Major Specialisation- Logistics Management
(Code-E)
95
MCC-1-E : Introduction Supply Chain Management
Course Type: Major Core Course (MCC) Couse Code: MCC-1-E
1 Explain the vertical and horizontal dimensions of supply chain

Understanding
relationships.
2 Create examples of supply chain performance measures involving

Applying
time, quality, cost and supporting metrics.
3 Demonstrate an understanding of how supply chain management

Analysing decisions regarding channel structure, inventory, order handling
and transportation impact return on assets.
4 Describe a supply chain information system in terms of its key

Evaluating
elements, requirements, and capabilities.
5 Identify and evaluate the seven principles of supply chain

Creating
management and how they contribute to revenue growth, asset
utilization and cost reduction.

Hr
1 Foundation and Framework,An Overview of Supply Chain Management ,The 6
Role of Logistics.
2 Strategic Dimensions of Supply Chains,Global Dimensions, Relationships, 6
Performance Measurement and Financial Analysis
3 Movement of Products ,Collaborative Demand Management , Network Analysis 6
and Design ,Reverse Flows , Strategic Challenges and Change
4 Opportunities in Supply Chain Management, Supply Chain Management Careers 6
5 Information and Technology in Supply Chin Management, Group Project 6
Presentation
Text Books
1 Supply Chain Logistics Management Bowersox, Closs, McGraw Hill
Cooper
2 World Class Supply Management Burt, Dobbler, Starling, TMH
96
Reference Books
David J Closs
2 “International Logistics Pierre David Biztantra
Meindl India.
97
MCC-2-E: Basics of Logistics Management
1 Understanding To understand the strategic role of logistics management
2 Applying To study the important modes of logistics operations
3 Analyzing To Know supply chain techniques in an international perspective.
4 Able to Understand the strategic role of Logistics and Supply

Evaluating chain Management in the cost reduction and offering improved
service to the customers.
5 Combining the traditional physical distribution activity with

Creating
modern Information Technology to have sustainable competitice
advantage to the organization Globaly.

Hrs
1 Logistics management and Supply Chain management - Definition, Evolution, 6
Importance. The concepts of logistics andSupply Chain Management, Key
Drivers of Supply Chain Managementand Logistics relationships.
2 Basics of Transportation, Transportation Functionality and Principles; 6
Multimodal Transport: Modal Characteristics; Modal Comparisons;
International Air Cargo Transport; Coastal and Ocean transportation,
Characteristics of shipping transport- Types of Ships.
3 Containerization: Genesis, Concept, Classification, Benefits and Constraints; 6
Inland Container Depot (ICD): Roles and Functions, CFS, Export Clearance at
ICD; CONCOR; ICDs under CONCOR
4 Packing and Packaging: Meaning, Functions and Essentials of Packing and 6
Packaging, Packing for Storage- Overseas ShipmentInland-Transportation-
Product content Protection, Packaging Types: Primary, Secondary and Tertiary-
Requirements of Consumer Packaging, Channel Member Packaging and
Transport Packaging - Shrink packaging –Identification codes, bar codes, and
electronic data interchange (EDI)- Universal Product Code- GS1 Standards-
package labels- Symbols used on packages and labels.
5 Special Aspects of Export logistics: Picking, Packing, Vessel Booking [Less-than 6
Container Load(LCL) / Full Container Load (FCL)], Customs, Documentation,
Shipment, Delivery to distribution centers, distributors and lastly the retail
98
outlets- Import Logistics: Documents Collection- Valuing- Bonded
WarehousingCustoms Formalities- Clearing ,Distribution to Units.
Text Books
1 Supply Chain Logistics Management Bowersox, Closs, McGraw Hill
Cooper
2 World Class Supply Management Burt, Dobbler, Starling, TMH
Reference Books
David J Closs
2 “International Logistics Pierre David Biztantra
Meindl India.
99
Core Elective Courses
(CEC)
100
CEC-4: Legal and Business Environment

CO
Cognitive Abilities Course Outcomes
#
1 Remembering DEFINE the key terms in Mercantile Laws
EXPLAIN the key terms in Business Laws, from a managerial

2 Understanding
and Business Entity perspective.
APPLYING the legal terms in the Context of Business from

3 Apply
managerial and Business Entity perspective
Unit
Content Hr.
No.
Indian Contract Act, 1872

Meaning of Proposal Offer, Agreement & Contract, Essential of a Valid
1 Contract, Kinds of Contract, Performance of Contract: Meaning & Conditions, 7
Discharge of Contract: Meaning & Conditions, Breach Contract: Meaning &
Conditions.
Indian Sale of Goods Act, 1930

Contract of Sale: Meaning & Essential Conditions, Difference between Sale and
Agreement to Sell, Conditions and Warranties: Meaning & Difference, when the
2 7
condition is treated as Warranty
Unpaid Seller: Meaning & Rights, Performance of Contract of Sale,Sale by
Auction.
Negotiable Instruments Act, 1881

Meaning & Characteristics of Promissory Note, Bill of Exchange and Cheque,
3 Holder and Holder in Due Course, Privileges of Holder in Due Course, Crossing 6
and Endorsement of Negotiable Instrument, Dishonor of Negotiable Instruments,
Notice of Dishonor, Dishonor of Cheque and its Effects
Text Books:
Sr No. Title / Edition Author Publisher
101
1 Business Law Rohini Goel Taxmann
2 Mercantile Law N.D. Kapoor Sultan Chand
Reference Books:
Sr No. Title / Edition Author Publisher
Business Law Including

1 Gulshan & Kapoor New Age International
Company Law
2 Commercial Laws R.C. Chawla, K. C. Garg Kalyani Publisher
102
CEC-5: Group and Organization Dynamics
Course Type: : Core Elective Courses (CEC) Course Code : CEC-5

Explain the implications of group dynamics, organizational
1 Understanding
change and development.
Apply the frameworks of group, teams, interpersonal

2 Applying relationships, Organizational Change and Development in a
particular organizational setting.
Investigate the role of group dynamics, interpersonal

3 Analysing
relationships.
Unit Content Hr.

No.
Group & Team Dynamics
Group- Concept & types
Classification of groups & Group structuring
1 Stages of Group Development: The five stage model, Group Properties 6
Nature of teams, Teams vs groups
Effective teamwork
Interpersonal Relationship- Conflict: Meaning & Concept

Aspects & types of Conflicts
2 Process of conflict, levels of conflict and conflict resolution strategies 7
Developing interpersonal relations : Transactional Analysis and Johari
Window Conflict Management
Organizational Change and Development

Nature of change, levels of change, types of change
Forces of change- External forces, internal forces, resistance to change-
3 organizational level, group level, individual level 7
Organizational Development- prerequisites, OD interventions-
effectiveness of OD programming, managerial implications
103
Text Books :
Sr.
No.
Organisational Behaviour Himalaya Publishing
1 K. Aswathappa
House
Organisational Behaviour
2 Stephen Robbins Prentice Hall of India
Organisational Behaviour
3 Fred Luthans Tata McGraw Hill
Reference Books:
Sr.
No.
1 Organisational Behaviour John Newstrom Tata McGraw Hill
John Schermerhorn, James
2 Organisational Behaviour Wiley
Hunt
Management & Himalaya Publishing
3 Subba Rao
Organisational Behaviour House
4 Organisational Behaviour Jit Chandan Tata McGraw Hill
104
CEC-6: Start-up & New Venture Management
Cognitive
CO# Course Outcomes
Abilities
EXPLAIN the decision making matrix of entrepreneur in
1 Understanding
establishing a start-up
2 Analysing FORMULATE a go to market strategy for a start-up.
3 Evaluating DESIGN a workable funding model for a proposed start-up.
Unit Content Hr.

No.
Being an Entrepreneur: The entrepreneur, Profile analysis, behaviour and
motivations, Lean Start –up, The entrepreneurial ecosystem,
Entrepreneurs and strategic decisions , Sustainability of Entrepreneurship:
1 Dilemmas of and entrepreneur for success; Handling doubts on survival of 4
business, Struggles-Causes of failure–Product/ market, financing,
managerial-Resilience. Legal Fundamentals - When, how and where to
incorporate.
The Financial Road Map: Planning/Budgeting, developing a financial
roadmap, financial statements: the four components, How to budget for
start up success, Bootstrapping and alternative sources of funding,
Informal capital– Friends & Family, Role of Government in ED, various
2 schemes - PMEGP, CGTMSE, MPDA, SFURTI. Role of MSDE; 6
Schemes by MSDE: PMKVY, SANKALP, STAR. Crowd funding,
Venture capital, Private Equity, Financing Mix and the Financing
continuum shareholding- Cliff -Vesting schedule-Relative importance of
Operational Involvement, The Pitch, Preparing for your investor
presentation, Elements of the perfect investment pitch.
3 Business Plan: Need & Objectives, Target audience, Contents - Cover 9
page and table of contents, Executive summary, Description of the current
situation: Basic company information, products/services, management
team, business organization, future goals, vision, and mission, Description
of opportunity and market: Who are the buyers, who are the competitors,
what are the competitive advantages of the company? Description of the
business model, the marketing and sales strategy, Basic facts on the
financials: Cash flow projection (life line), income statement (bottom
line/profit and loss), balance sheet (business health/assets, liabilities, etc.),
105
funding requirements, Risk analysis and possible exit strategies.
Conclusion and appendixes: Résumés, literature, technical descriptions.
Executive summary. Elevator pitch, Building a strong presentation,
innovative methods of presenting a business plan –mind map, animated
videos, etc.
Reference Books:
Sr.
No.
New Venture Management: The
Pearson Publishing
1 Entrepreneur's Roadmap Vasant Desai
House
(Entrepreneurship Series),
The Manual for Indian Start-ups: Tools to Vijaya Kumar
Penguin Random
2 Start and Scale-up Your New Venture, Ivaturi, Meena
House India.
Ganesh
The Dynamics of Entrepreneurial
Himalaya
Development & Management by Desai,
3 Desai Vasant Publishing House,
Vasant ,
Delhi
106
Open Elective Courses (OE)
107
OE-4: Data Analysis Using Software
Course Type: Open Elective (OE) Couse Code: OE-4

MAKE USE OF various tools to manage date, describe
1 Applying
data and display graphical output using SPSS.
2 Analysing ANALYSE data using various statistical tests of SPSS
3 Evaluating INTERPRET and EXPLAIN the outputs from SPSS

No. Hr.
Introduction
SPSS Environment, Introduction to various menus, Data file, Output
1 file, frequently –used dialog boxes, Editing output, Printing results. 7
Creating and editing a data file – Variable and data view, Value
Labels. computing new variables, sorting cases, merging files,
splitting files, Descriptive Statistics
Statistical Tests-1
Bivariate Correlation: Bivariate Correlation, Partial Correlations and
2 the correlation matrix. The T-test Procedure: Independent –samples, 7
paired samples, and one sample test. Non-Parametric Tests: Chi-
square Test, 1 sample test, 2 independent samples test, k independent
samples, 2 related samples test
Statistical Tests-2
3 One-way analysis of variance, GLM, Simple Linear Regression, 6
Multiple regression analysis, Reliability Analysis
108
Text Books
Sr.
No.
Discovering Statistics using IBM SPSS
1 Andy Field Sage
Statistics
Reference Books
Sr.
No.
1 IBM SPSS Statistics 23 Step by Step Darren George Routledge
109
OE-5: Foreign Language – 2
Course: Japaniese Language & Culture-Beginner (OE-5)


Students will able to read and write all Hiragana
1 Remembering character, Basic greetings.
Counting and learning of basic numbers.
Students will able to understand basic Japanese
2 Understanding
Greetings and culture of Japan.
Japanese language will give an edge in many jobs,
3 Applying especially IT and automobile sector, healthcare,
tourism, education, and business trades.
1. Expand one's view of the world, liberalize one's
experiences, and make one more flexible and
kinder in nature.
4 Analysing
2. Helps to keep up with polytheistic culture and the
influence on advance technology.
Execute and acquire basic personal information.

5 Evaluating
Use basic greetings in the social context and express
6 Creating
etiguet in day to day life.

No. Hr.
Introduction of Japanese Language:
Origin, history. Aspects of Japanese language: written, spoken, communicative
Introduction of Japan as country. General class discussion about Japan and its
cultural aspects.
E. g. Japanese Language, Society, History, Geography, Dressing, Food,
01 6
Performing arts, Drama, Popular music, Movies and entertainment, Games and
Sports, Education, Family relations, Work culture and daily life, Travel and
tourism, Mass media, Law and order, Literature.
Written structure: Scripts- Hiragana, Katakana, Kanji
Spoken structure: Valid sound patterns, Consonants and vowels
110
Introducing oneself in Japanese:
(Hello, How do you do, I am , Nice to meet you etc.)
- Hiragana Script
- Characters (10) from Aa to Ko: Stroke order writing, practice with flash cards
- General words based on completed hiragana characters(10) - Hiragana Script
02 - Characters (15) from Ga to Zo: Stroke order writing, practice with flash cards 6
- General words based on completed hiragana characters(10)
- Hiragana Script
- Characters (15) from Ta to No: Stroke order writing, practice with flash cards
- General words based on completed hiragana characters (15)
Introduction of Basic greetings1

- (Good Morning, Good Day, Good Evening, Thank you, Good Bye etc.) -
Hiragana Script
- Characters (15) from Ha to Po: Stroke order writing, practice with flash cards
- General words based on completed hiragana characters(15).
Basic numbers (1 to 10), 2, 3 and 4 digit numbers. Reading and Writing from
digits to Japanese and vice versa.
Hiragana Script:
03 -Rules for sound prolongation and its expression using hiragana. Prolongation 6
using ‘u’ and B. Prolongation using vowels.
General words based on hiragana prolonged characters (10) Grammar Basic
sentence pattern ‘A wa B desu’, ‘A wa B desuka’.
Introduction of particles ‘wa’ and ‘ka’, copula ‘desu/dewa arimasen’.
-Hiragana Script: Rules for writing compound characters and its expression
using hiragana.
- Introduction to Katakana Script.
Text Books
Sr.
No.
Minna no Nihongo 1.1 textbook Koichi Nishuguchi et
1 JLPT
al
Reference Books
Sr.
No.
1 Shin Kanzen Master Hitomi Tashiro 3A Corporation
111
Course: German Language (OE-5)

Use Basic Greetings in Social Context and Express
1 Remembering
basics needs in Day to day life.
Understanding sentences of basic grammar pattern and
2 Understanding
Particles.
Corporate sector specially in MNCs
3 Applying
A Philological and Grammatical View of Its
4 Analysing
Construction, Analogies and Various Properties
Assess the German skills
5 Evaluating
Creating Daily Conversation of Day to Day life.
6 Creating Improve Writing Skill with the help of pronunciations
and creating basics character.

No. Hr.
Introduction to Germany – Its Culture and People – Introduction to
German Language, Basic Numbers – Vocabulary- Family, Profession,
1 Direction- Common Words- Job Related and modes of transport – 6
Time and Date
Grammer- Nouns,Genders, Articles, Plural Forms, Possesive Pronoun
Self Introduction - Vocabulary- Months, Week Days, Furnitures and
Draperies, Food and Drinks. 6
2
Grammer- Personal Pronoun, Regular & Irregular Verbs, Verb
Conjugation.
Vocabulary- Body Parts and Clothes, Vegetables and fruits, Common
Places and Hobbies.
Grammer- Modal verb, Imperative sentences, Adjectives and
3 6
opposite.
Grammer- Sentences type and Framming.
Test- Viva and Written.
112
Text Books
Sr.
No.
1 Huber Publication Renate Luscher
2 Deutsch Aktuell 1 Wolfgang Kraft Emc Pub
Reference Books
Sr.
No.
Netzwerk
Ernst Klett
1 Stefanie Dengler
Textbook for German Sprachen G m d H
113
OE-6: Business and Economy
Course Type: Open Elective (OE) Course Code: OE-6
1 Understanding INTERPRET the historical trends in key economic data

MAKE USE OF key Government economic
2 Applying publications to gather insights from a managerial and
business perspective
3 Analysing EXPLAIN the role and objectives of Economic Survey

No. Hr.
Indian Economy
1 Economic Survey, Current Union Budget, Monthly Economic Report, 7
Startup India, Publication available on www.ibef.org
2 Indian Industry Overview 7

Explore various industry data available on www.ibef.org
Case Studies
3 Explore various case studies available on www.ibef.org (presently 6
available (suggestive)- Byju's: Reinventing Education, Zomato: Top
of The Food Chain, Netmed.Com: Just A Click Away etc)
E-source
Sr.
Title / Edition Author & Publisher
No.
Department of Commerce, Ministry of Commerce
1 https://www.ibef.org/
and Industry, Government of India.
114
SEMESTER-III
CC-11: Strategic Management

115
Cognitive
CO# Course Outcomes
Abilities
Understand the concept of strategic management, its decision
1 Understanding making & its process and also vision and mission statement of an
organization.
Learn the fundamentals & the uses of SWOT analyses of an
2 Applying organization with the internal and external environment of an
organization.
Understand the strategic formulation and merger, acquisition of the
3 Analysing organization joint ventures & strategic alliances of an
organization.
4 Evaluating Recognize the portfolio approach & analyses and the concept of
Strategic Business Unit, its merits and demerits
Acquire the functional level strategy of an organization and will gain
5 Creating the in-depth knowledge of International strategy & competitive
advantage.
Unit
Content Contact Hr.
No.
Strategic management - Introduction to strategic management,

Strategic decision making, Strategic management process; Difference
1 between Policy, Strategy and Tactics. Vision, Mission & goals, 6
Preparation of Vision & Mission Statement; Organisational
objectives, Hierarchy of objectives & strategies, setting of Objectives.
Internal & Resource analysis - SWOT analysis, Resource analysis-

a) Organisation capabilities & competitive advantage b) Value chain
analysis; Concept of synergy - Core competency, Competitive
analysis - Interpreting the five forces model, Competitors analysis.
2 External analysis - Environment analysis a) Components of External 6
environment b) Components of Internal environment c)
Environmental scanning. Industry Analysis a) A Framework for
industry analysis b) Michael Porter‘s Analysis c) Usefulness of
industry analysis.
Strategy Formulation - Corporate level strategy: A) Growth-
Concentration, Horizontal, Vertical, B) Diversification- Concentric,
conglomerate. C) Expansion through Cooperation; Merger,
3 Acquisitions, Joint ventures & strategic alliances D) Stability - 6
Pause/proceed with caution, No change, Profit strategies. E)
Retrenchment –Turnaround, Captive Company Strategy, Selling out
Bankruptcy, Liquidation.
116
Unit
Content Contact Hr.
No.
Portfolio Approach & analysis - a) Portfolio analysis, advantages &

disadvantages, b) BCG Matrix c) General Electric‘s Business Screen,
4 d) Life cycle or Arthur D Little matrix, e) Balance scorecard. 7s 6
Framework, Strategic Business Unit (SBUS), Merits & Demerits of
SBU; Leadership, Power & organisation culture.
Business Level strategy & Functional level strategy - A) Low cost

strategy, Differential strategy and Focus strategy, B) Functional level
strategy - Operations strategy, Marketing strategy, Financial strategy,
5 6
Human Resource strategy. Global strategy - Reasons for globalization,
Global expansion strategy, International Portfolio Analysis; Market
entry strategy, International strategy & competitive advantage.
Text Books
Sr.
No.
V S Ramaswami, S PublicationMacmil
1 Strategic Management Namaumari lan, India.
9 th Edition – John
Understanding Strategic V S Ramaswami, S
2 A Pearce II, Richard
Management Namaumari
Reference Books
Sr.
No.
Oxford University
1 Crafting & executive strategy Henry, Arthur A, A.J.
Press
14 th edition,
Management Policy & strategic Strickland III,
2 Thompson Jr
Management PublicationTata
McGraw
117
118
CC-12: Innovation Technology Management
Cognitive
CO# Course Outcomes
Abilities
Understand the role of innovation and technical change in
1 Understanding
enterprise and national level economic performance 3 4) 5)
Understand the technological, human, economic,
2 Applying
organisational, social and other dimensions of innovation
Explore and better manage the effects of new technology on
3 Analysing
people and work systems
Demonstrate that the effective management of technological
4 Evaluating innovation requires the integration of people, processes and
technology
Recognize opportunities for the commercialization of
5 Creating
innovation
Unit
Content Contact Hr.
No.
Introduction to Technology Management: Concept and Meaning

of Technology and Technology Management- Technology
management, Evolution and Growth of Technology, Role and
1 Significance of Technology Management, Impact of Technology 6
on Society and Business- Technology and competition; Key
issues in managing technological innovation, Forms of
Technology- Process technology; Product technology
Technology Acquisition: Technology Acquisition, Alternatives

for Acquiring New Technologies, Reasons Compelling a
Company for Obtaining a New Technology, Management of
2 Acquired Technology, Measures of Scale and Mechanisms for 6
Acquiring Technologies- Economy of scale or Scale economy;
Levels of scale; The measurement of scale; Factors affecting the
choice of scale
119
Unit
Content Contact Hr.
No.
Technology Forecasting: Concept of Technology Forecasting-

Characteristics of technology forecasting ; Technology forecast
3 method; Principles of technology forecasting, Technology 6
Forecasting Process, Need and Role of Technology Forecasting,
Forecasting Methods and Techniques, Planning and Forecasting
Selection and Implementation of New Technologies –

Automation Decisions: New Technologies, Selection of a New
4 6
Technology, Implementation of New Technology, Automation-
Automation and automation technology; Automation decisions
Managing Technology Based Innovation: Innovation and

Technology- Innovation – Technology relationship;
Technological innovation and management, Process of
Technology - Based Innovation, Measures of Innovative
5 6
Performance, Characteristics of Innovative Work Environment,
Key Areas of Management Focus for Productive Innovation,
Measures for Building High-Performing Innovative Technology-
Based Organisations.
Text Books
Sr.
No.
Managing Technology And
1 Innovation For Competitive V.K.Narayanan Pearson
Advantage
Technology And Innovation
Sanjiva Shankar Phi Learning
2 Management
Dubey
Reference Books
Sr.
No.
Managing Technology And
1 Innovation For Competitive Narayanan Pearson India
Advantage By Narayanan, Pearson
India
120
MCC-3-A: Direct And Indirect Taxes.

Understand various basic concepts/ terminologies related
1 Remembering
Direct/Indirect Taxation
2 Understanding Explain how tax planning can be done.
Illustrate how online filling of various forms and returns
3 Applying
can be done
4 Analysing Analyze and discover intrinsic value of a security.
5 Evaluating Design/ develop / create tax saving plan.
Unit
Content Hr.
No.
Introduction:
Introduction to Direct Tax, Definition, Income Tax, Transfer taxes, Entitlement
1 tax, Property tax, Capital gains tax. Indirect Taxes, Service Tax, Excise duty, 6
Value Added Tax Custom Duty, Entertainment Tax, Securities Transaction Tax.
Tax Planning - Concept, Tax Planning, Customs and central sales tax. tax
avoidance vs. tax Evasion. Income from Business & Profession.
Goods and services tax
Fundamentals of GST, Advantages of GST, Constitution [101st Amendment]
2 Act, 2016, Dual GST Model, ONE NATION - ONE TAX, Functions of the GST 6
Council, Goods and Services Tax Network, TDS and TCS under GST, Returns
under GST.
Levy and Collection of Tax 6

3 Supply ,Scope of Supply ,Composite and Mixed Supplies ,Levy and Collection,
Composition Levy ,6 Exemptions ,Person Liable to pay GST ,Supply of Goods
or Services or both to or by Special Economic Zone.
121
Central Excise Laws
Basis of chargeability of duties of central excise- goods, Manufacture,
4 Classification and valuation of excisable goods- specific issues and case studies; 6
Assessment procedure, Exemption, Payment, Recovery and refunds of duties.
Provisions of law and procedures;
5 Customs Laws – Nature of customs duty, Types of customs duty, Classification 6

for Customs and rate of duty, Valuation for customs duty, Provisions regarding
baggage, Courier, Postal articles and stores
Text Books
Sr.
No.
1 Direct and Indirect Taxes C.H Sengupta Dey Book Concern
Taxmann
2 Indirect Taxes Datey V. S Publications, New
Delhi
3 Income Tax and GST V.P. Agrawal Sahitya Bhavan
4 GST Taxmann Bare Act
Reference Books
Sr.
No.
DIRECT TAX READY RECKNOR
1 Awdhesh Ojha Tax publisher
TAX AUDIT PROCESS &

2 PROCEDURE Manoj Gupta Tax publisher
GST guide for students

3 Vivek Agarwal Neelam book house
122
MCC-3-B - Product and Brand Management
Course Type: Major Core Course (MCC) Couse Code: MCC-3-B
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Understand the concept branding and brand management,

branding for different product of an organization.
Learn the nature of new product development process,
2 Applying Innovation and Creativity in product, product testing and its
tools in an organization.
3 Analysing Acquire the knowledge of product, levels of a product, product
mix, Product Life Cycle and its variants in marketing.
Learn about brand image, brand equity measurement,
4 Evaluating
competitive analysis and brand positioning
5 Creating Acquire the knowledge of Developing brand strategies and

managing brand equity of the business organization.
Unit
Content Contact Hr.
No.
Product Life Cycle and its variants, levels of a product, product mix,
1 6
product portfolio decisions, BCG matrix and its applications.
Product planning, new product development process, Innovation and

Creativity, product testing, product placement & commercialisation,
2 conducting financial cost benefit analysis and its tools 6
Introduction to brands, branding and brand management, brand

3 research and brand equity, branding for different product categories, 6
branding & differentiation
123
Unit
Content Contact Hr.
No.
brand image, brand element and brand association, Brand equity

4 measurement, competitive analysis, brand positioning, brand 6
hierarchies and brand portfolio analysis.
CBBE (Customer based brand equity), Branding & IMC, branding

and marketing mix, branding and product mix, brand attributes,
5 branding and segmentation. Developing brand strategies, brand image 6
and awareness, brand equity systems, sustaining and managing brand
equity.
Text Books
Sr.
No.
1 Product Strategy & Management M Baker & S Hart PHP Publications
K Keller, MG
2 Strategic Brand Management Parameswaran, Isaac Pearsons
Jacob
Reference Books
Sr.
No.
. Expert Product Management
1 Brian Lawley PHP Publications
2 The Product Manager‘s Handbook Linda Gorchels Pearsons
124
MCC-3-C: Industrial Relations
Course Type: Major Core Course (MCC) Couse Code: MCC-3-C
Cognitive
CO# Course Outcomes
Abilities
1 Understanding To demonstrate descriptive knowledge of the field of industrial

relations.
2 Applying The essential concepts of industrial relations and their

interrelationship at the personal, organisational and national
levels.
3 Analysing The social, historical and justice issues within industrial

relations
4 Evaluating The solutions to industrial relations problems based on

research and assessment of current practices.
Skills to interact in collective bargaining, employee
5 Creating involvement/participation, conflict resolution and expression
and the termination of the employment relationship.
Unit Contact
Content
No. Hr.
Definition and concept of industrial relation, basic facts, scope of

Industrial relations, Approaches to industrial collective bargaining,
1 6
definition, importance, types ,prerequisites of effective collective
Bargaining & Collective Bargaining in India
Trade Unions - What are Trade Unions, Trade Unionism in India -

2 Emergence, history, growth, Trade Union as an Organisation 6
Structure, Size, Membership, Leadership, Trade Union recognition
and registration
Workers participation: Concept & meaning, Aims & objective, Forms
3 & levels of participation, conditions essential of working of the 6
scheme
125
Unit Contact
Content
No. Hr.
Grievances & Disputes - Nature & causes, settlement machinery,

4 social obligations, Industrial Disputes, causes, remedial & prevention 6
measures.
Labour Welfare & Social Security Concept - Meaning & scope, Labour
welfare & welfare officer in Indian Industry, his role, perceptive, limitations,
5 6
role perception and role performance, New challenges & expectations,
Training of welfare officers
Text Books
Sr.
No.
1 Personnel Mgmt and Industrial N.G. Nair, Latha Nair S. Chand

Relation,1st edition, 2004
Personnel and Human Resource Himalaya
2 Management, 2nd edition, 2008 P. Subbarao Publishing House
Reference Books
Sr.
No.
1 Human Resource Management, K. Aswathappa Mc. Graw-Hill

2008, 5th Companies
2 Labour Relations: Striking a J. W. Budd McGraw Hill

Balance, 5th edition
3 Industrial Relations Venkata Ratnam C.S, Oxford University

Press
126
MCC-3-D: Production Management
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Define production and its role in the organization
2 Applying Historical origin of production management
3 Analysing Analyse the types of operating system
4 Evaluating Evaluate scope of production management
5 Creating Create understanding for Production Management
Unit
Content Contact Hr.
No.
Productivity : Importance, productivity ratio, productivity

1 measurement, productivity index, awareness — improvement — 6
maintenance (A.I.M) proceSs.
Production System Models of production system, Product Vs.

2 Services, Process-focused & product focused systems, product 6
strategies, product life cycle, production function.
Forecasting : Methods — moving average, exponential smoothing,

3 6
Regression analysis, coefficient of co-relation, Delphi, Market survey.
Production Planning & Control : Aggregate planning. Sequencing,

4 Line balancing, Flow control, Dispatching, expediting, Gantt chart, 6
line of balance, learing curve.
Project Management — Network scheduling, PERT. Critical path, Most

5 6
likely time estimate , Resource leveling.
127
Text Books
Sr.
No.
Production Systems : Planning,
1 By — Riggs, J.L PHI
Analysis & Control
2 Production & Operations Management Panneer saivem PHI
128
MCC-3-E: PROCUREMENT, STORAGE AND WAREHOUSE MANAGEMENT
Cognitive
CO# Course Outcomes
Abilities
Provides know-how required to operate an efficient and cost
1 Understanding effective warehouse as also the role of inventory in warehouse
management.
It provides guidance on using the latest technology, reducing

2 Applying inventory, people management, location and design and manage
uncertainty risks of customer markets
Define the right structure of the supply network and inventory

3 Analysing
control and warehouse management system
Recognize the principles of warehouse or stores location and

4 Evaluating
layout whilst applying proper stock flow, rotation and recording
5 Creating Appreciate the role of procurement plays in an organization
Unit
Content Contact Hr.
No.
Objectives of Procurement System, Principles of Procurement, History of
procurement function: from administrative to strategic, value added role,
1 Procurement Cycle, Procurement Planning, Purchasing Mix: Six Rights, 6
Selecting the right supplier, Source of information and process, Supplier
appraisal/vendor capability, Bidding process
2 Introduction to Warehousing Concepts -Role of warehouse-types of 6

warehouse- warehouse location- Need for warehousing- Supply chain
trends affecting warehouse –Warehouse functions- Role of warehouse
manager-Warehouse process: e-commerce warehouse- Receiving and put
away- Warehouse process – pick up preparation-Receiving - Pre-receipt - In-
handling - Preparation - offloading - Checking - Cross-docking - Quality
control - Put-away - Pick preparation - Pick area layout - Picking strategies
and equipment -order picking methods - Warehouse
processesReplenishment to dispatch- Value adding services - Indirect
activities - Stock management - Stock or Inventory counting - Perpetual
129
Unit
Content Contact Hr.
No.
inventory counts - Security - Returns processing – Dispatch.
Strorage Management system – Storage Inventory Management –

Functions of storage & Inventory - Classification of Inventory- Methods of
Controlling Stock Levels- Always Better Control (ABC) Inventory system-
3 6
Warehouse Management Systems (WMS) - choosing a WMS-the process
implementation-cloud computing- Warehouse layout-Data collection-space
calculation-aisle width- finding additional space.
Storage and Warehousing Information system -Storage Equipment: storage

option - shuttle technology - very high bay warehouse - warehouse handling
equipment - vertical and horizontal movement - Automated Storage/
Retrieval System (AS/RS)-specialised equipmentTechnical advancements-
4 6
Resourcing a warehouse- warehouse costsTypes of cost - Return on
Investment (ROI) - Charging for shared-user warehouse service - Logistics
charging methods Warehousing 09 25 Information System (WIS)-
Performance management- outsourcing decisions.
Material Handling and Warehouse safety Material handling- Product

movement- concept- costs-product load activity—dispatch activityunload
activity-control device-impact of the computer technologyautomatic
identification-issues and trends in product transport--Packaging - Pallet -
Stretch wraps - Cartons – Labeling- Health and safety- Risk assessment -
5 6
Layout and design - Fire safety- Slips and trips - Manual handling - Working
at height - Vehicles - Forklift trucks - Warehouse equipment legislation.
Warehouse safety check list- Warehouse Environment- Energy production -
- Product waste - waste disposal - Hazardous waste- Sustainable warehouse
Management.
Text Books
Sr.
No.
Bowersox, D.J., Closs,
(4 th ed.), McGraw
1 Supply Chain Logistics Management. D.J., Cooper, M.B., &
Hill/Irwin.
Bowersox, J.C. (2013).
The Introduction to Materials Arnold, J.R., Chapman, . (7 th ed.), Prentice-

2
Management S.N. (2012). Hall.
130
NCC-1-J: Investment Science
Course Type: Minor Core Course Course Code: NCC-1-J
131
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Explain fundamental concepts about investment.
Demonstrate how knowledge of Investment can make more profits

2 Applying
in business.
Analyse the dynamics of investment and the basic factors that
3 Analysing
influence the investment Decisions.
4 Analysing Analyses of Sharers & Investment Valuation
5 Understanding The different types of inestments opportunities available in market.

No. Hr.
Introduction:
1 Definition, Objectives and Significance of Investments, Long-Term and 6

Short- Term Investment Types and Opportunities, Investment Return and
Risk, Consideration of Investment as a Science, Indian Investmentors .
Investment Markets and Intermediaries

Money Market, Secondary Market Constitution, Functions, Performance of
2 Indian Security Market. Role and Functions of SEBI, Sensex and Nifty- 6
Construction and Significance, Effect of Pandemic on Security Market and
Indian Economy.
Investment Valuation
Basic Theory of Interest, Time Value Consideration, Evaluation of
3 Investment opportunities, Price-to-Earnings (PE) Ratio, Dividend-Adjusted 6
PEG Ratio, PEG Ratio, Dividend Yield ,Volatility, NPV-IRR Frame work,
Appropriateness of NPV v/s IRR
4 Investment Valuation 6
Valuation of Investment in Shares, Valuation of Investment in Preference
Shares, Valuation of Investment in Equity Shares, Dividend Valuation
132
Model.
Investment Options
Fixed Deposits, Mutual Funds, Direct Equity Post Office Saving Scheme,
5 6
Bonds National Pension Scheme (NPS), Unit Linked Insurance Plans
(ULIP),Liquid Funds Public Provident Funds (PPF),Senior Citizen Savings
Scheme
Text Book
Sr.
No.
Oxford University
1 Investment Science David G. Luenberger
Press
Investment Analysis & Portfolio
2 Rielly / Brown Ceneage Learning
Management
Himalaya
3 Investment Management Preeti Singh,
Publishing House
4 Roger Lowenstein Ceneage Learning

The Making of an American Capitalist
Reference Books
Sr.
No.
Ben Graham Journal of investment

1 The Intelligent Investor management
Journal of investment
2 Investment management Gifford Fong
management
Investment Analysis & Portfolio
3 David Linton Cengage Learning
Management
4 Investment Science Elton Musk Oxford University Press
133
NCC-1-K: Retail Marketing
Course Type: Minor Core Course Couse Code: NCC-1-K
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Understand the concept of global retailing, modern trade and new
trends in retailing.
2 Applying Acquire the knowledge of retail marketing & retail marketing mix
and CRM.
Learn the applications of IT in retail, retail distribution and SCM
3 Analysing in an organization.
4 Analysing Analysing the information systems in retails marketing & applying

Strategies.
5 Understanding Understanding the trends of retail marketing in India & FDI in
Indian organised retail sector.
Unit
Content Contact Hr.
No.
1 Retail marketing and retail management, strategic retail marketing, retail 6

marketing mix, CRM and retail marketing, CBB & retail marketing
Retail location & related strategies, retail store operations, retail

2 organizations & structure, applications of IT in retail, retail distribution 6
and SCM
Retail pricing and promotional pricing, retail branding strategies, store &
3 non-store brands, merchandising and warehousing, global retailing, 6
modern trade and new trends in retailing
Information system in retailing: AcquirinNECg and using information

4 strategies, technology in retail, information sources, retail information 6
system.
134
Unit
Content Contact Hr.
No.
Retailing in India: Evolution and trends in organised retailing, Indian

5 organised retail market, FDI in Indian organised retail sector, retail scenario 6
in India, future trends of retail in India.
Text Books
Sr.
No.
1 Retail Marketing Management David Gilbert Pearson
2 Retail Marketing P Mcgoldrick Pearson
Reference Books
Sr.
No.
Barry Berman/ Joel R
1 Retail Management Pearson
Evans/ Mini Mathur
2 Retail Marketing A Sivakumar Himalaya
NCC-1-L: Talent Management

Course Type: Minor Core Course Couse Code: NCC-1-L
135
Cognitive
CO# Course Outcomes
Abilities
1 Understanding The necessary skills and knowledge required for talent

recognition, management, retention and development
2 Applying Talent management strategies and initiatives which are integrated

with organizational strategy and bottom line objectives.
3 Analysing The processes for talent development and succession planning.
4 Understanding The different approaches to talaent managements.
5 Analysing The talent planings, Innovative talent planning, Current
Industry Practices for Strategic Talent Planning.
Unit
Content Contact Hr.
No.
Creating a talent Management program for organizational Excellence,

1 Workforce planning for high performance, Role of line managing in talent 6
planning, Recruitment and Selection differences
Talent Acquisition – process, screening, sorting, interview types and skills

2 for interviewing, talent acquisition techniques, Building talent pipeline, 6
Talent acquisition strategies in global scenario, Coaching, training
Talent analysis and planning techniques, Using Talent management process

3 6
to drive cultures of excellence, advantages of cultural dexterity
Approaches to Talent Management: Talent Management

Approaches, Developing a Talent Management Strategy,
4 6
Mapping Business Strategies and Talent Management Strategies,
Post Recession Challenges of Talent Management
Talent Planning: Talent Planning, Objectives of Talent Planning,

Steps in Strategic Talent Planning, Succession Planning
5 6
Program, Innovative talent planning, Current Industry Practices
for Strategic Talent Planning, Ensuring Leadership
136
Text Books
Sr.
No.
Anil Kumar Singh,
1 Talent Management in India Somesh Dhamija & Atlantic
Masood Hasan
The Talent Management Handbook,

2 Berger & Berger Tata McGraw Hil
3rd Edition
Reference Books
Sr.
No.
random House
1 The Talent Masters, 2010 Conaty&Charan
Business Books
The Executive Guide to High-Impact David DeLong & Steve

2 Tata McGraw Hill
Talent Management, 2011 Trautman
3 Talent Management, 2017 Joshi & Vohra Cengage
NCC-1-M: Product Design & Development

COURSE TYPE: Minor Core Course COURSE CODE: NCC-1-M
CREDIT: 03 LTP: 3:0:0
COURSE OUTCOMES: ON SUCCESSFUL COMPLETION OF COURSE THE LEARNER
WILL BE ABLE TO
CO# COGNITIVE COURSE OUTCOMES
ABILITIES
1 UNDERSTANDIN The products and its users wants in detail
G
2 APPLYING The key concepts of product designing
3 ANALYSING The customers’ demands
137
4 ANALYSING The conceptual design and Industrial design.
5 UNDERSTANDIN The methodes of resigning.
G
UNIT CONTENTS
HOURS
NO.
INTRODUCTION: Defining Product, Types of products. Product
development – characteristics, duration and cost, challenges.
1 6
Development Process: Generic Process- Adapting to product types.
Evaluation – decay curve – cost expenditure curve.
PRODUCT PLANNING: Product Planning Process – Steps.
Opportunity identification – breakdown structure- product development
2 charter. Product Life Cycle. Technology Life Cycle - Understanding 6
Customer Needs - Disruptive Technologies- Product Specification -
Concept Generation – Activity- Steps Techniques.
INDUSTRIAL DESIGN AND DESIGN TOOLS: Industrial Design,
Design for Manufacturing-Value Engineering-Ergonomics-Prototyping-
3 Robust Design- Design for X-failure rate curve-product use testing- 6
Collaborative Product development Product development economics-
scoring model- financial analysis
Conceptual Design: Generation, selection & embodiment of
4 6
concept.Product architecture. Industrial design: process, need.
Design for Mfg & Assembly: Methods of designing for Mfg & Assy.
5 6
Designs for Maintainability. Designs for Environment.
TEXT BOOKS
SR. NO TITLE/EDITION AUTHOR PUBLISHER
Karl T. Ulrich,
Tata McGraw – Hill,
1 Product Design and Development Steven D. Eppinger,
Fourth Edition
Anita Goyal
2 New Product Planning Kenneth B.Kahn Sage
REFERENCE BOOKS
Product Design and A.K. Chitale and R.
1 PHI, 2008
Manufacturing C. Gupta
Deborah E. Delmar, Cengage
2 Intellectual Property Rights
Bouchoux Learning, 2005
Anil Mital. Anoop
Desai, Anand
3 Product Development Elsevier, 2009
Subramanian, Aashi
Mital
138
NCC-1-N: DISTRIBUTION MANAGEMENT FOR GLOBAL SUPPLY CHAIN
COURSE TYPE: Minor Core Course COURSE CODE: NCC-1-N

WILL BE ABLE TO
139
ABILITIES
1 UNDERSTANDIN To understand the strategic role of logistics management
G
2 APPLYING To study the important modes of logistics operations
3 ANALYSING To Know supply chain techniques in an international perspective.
4 ANALYSING Able to Understand the strategic role of Logistics and Supply chain
Management in the cost reduction and offering improved service to
the customers.
5 UNDERSTANDIN Combining the traditional physical distribution activity with modern
G Information Technology to have sustainable competitice advantage
to the organization Globaly
UNIT CONTENTS
HOURS
NO.
Need for physical distribution – functions of distribution –marketing forces
1 affecting distribution. The distribution concept – systems perspective. Physical 6
distribution trends.
Channels of distribution: role of marketing channels – channel functions –
channel structure –designing distribution channel – choice of distribution
2 channels – factors affecting. Intermediaries: functions of intermediaries – 6
types of intermediaries – variables in selecting channel members – motivating
– training – evaluating channel members – modifying channel arrangements.
Distribution control & Evaluation: Distribution control – stages of control
process – standards & goals– performance report - measurement –
3 monitoring – corrective action. Organization for Distribution: Distribution 6
Organization structure – Private & Public organizations - conflict resolution –
rising costs& need for control – complexities of physical distribution.
Role of Material Handling in Logistics – Material Handling Guide lines –
Material Handling Equipment and Systems – Automated Material Handling,
4 6
Benefits of Logistics Outsourcing – Third Party Logistics – Fourth Party
Logistics – Value Added Services.
5 Role of Logistics in Distribution Channel – Distribution Channel Structure – 6
140
Logistic Requirements of Channel Members – Logistics Support to Distribution
Channel.
TEXT BOOKS

‘Basics of Distribution Management: Kapoor Satish K., and
1 Prentice Hall of India
A Logistical Approach’ KansalPurva
Distribution and Logistics D K Agrawal Macmillan publishers
2 Management: A Strategic Marketing India
Approach’
REFERENCE BOOKS

., ‘The Handbook of Logistics and
Alan Ruston, Phil
1 Distribution Management kogan prentice hall off India
Crouches, Peter Baker
page 4, ‘, 5. D K Agrawal, ,
‘Distribution and Logistics
Kapoor Satish K., and Macmillan publishers
2 Management: A Strategic Marketing
KansalPurva India
Approach’
Basics of Distribution Management: A Kapoor Satish K., and Macmillan publishers
3
Logistical Approach’ KansalPurva India
MEC-1-A: Rural and Micro Finance

Course Type: Major Elective Course (MEC) Course Code: MEC-1-A
CO Cognitive
Course Outcomes
# Abilities
Relate to the basic concepts and the terminologies involved in the
1 Remembering
Rural finance and Rural Development.
141
Develop a meaningful understanding of Role of Micro and Rural
2 Understanding
Finance and Recognize various credit lending models
Identify role of microfinance institutions and assess the risk
3 Analysing
associated with microfinance.
Unit
Content Hr.
No.
Introduction to Rural Finance

Concept of Rural Finance, Role of Rural Finance in development of rural
economy, Evolution of institutional financial agencies and Critical appraisal
1 of the role played by institutional financial agencies with reference to
6
Agriculture credit. Multi - Agency approach in Rural finance. Financial
Institutional-Cooperative Banks, Public sector commercial Banks, Role and
Scope Corporations and apex bodies.
Introduction to Microfinance
Evolution and Characteristics of Microfinance in India , Financial Inclusion
2 Impact of Microfinance, Poverty, Rural Credit, Recent developments of 6
Microfinance in India, Microfinance and Disaster, Linkage Building and
Successful Micro Entrepreneurs.
Recent Innovations in Rural Banking

3 Micro credit, NGOs and self-help groups, The Garmin Bank, Rural service 6
centres of bank, MUDRA Loans, Types, Rural Financial reforms.
Text Book
Sr.
No.
1 Rural Financial Market in India K.P. Padmanabhan Oxford
2 Agricultural Finance and Management S. Subba Reddy Oxford
Narsimhan Narsimhan
3 Financial Reforms
Committeee Committeee
142
Reference Books
Sr.
No.
Collective Action, Leadership and

1 Samar Datta Oxford
Access in Agricultural Cooperatives,
3 Making the poor credit Worthy Pulley Robert World Bank
Oxford University
4 Finance Against Poverty. Devid Hulmp
Press
MEC-1-B: Sales and Distribution Management

Course Type: Major Elective Course (MEC) Couse Code: MEC-1-B
143
Abilities
1 Understanding Understanding the Importance of SADM
2 Applying Learning application of Strategies
3 Analysing Analyse the current market situation
Unit
Content Contact Hr.
No.
Introduction to Sales & Distribution Management: Nature and scope of sales
management, personal selling objectives, Types of sales management
1 positions, Theories of personal selling, personal selling strategies, sales 6
forecasting and budgeting decisions, emerging trends in selling, ethical
leadership, case analysis.
Personal Selling Process, Sales Territories & Quotas: Selling process,

2 relationship selling, Designing Sales Territories, sales quotas and sales 6
organisation structures, case Analysis
Sales Force Management: Recruitment and selection of sales force, Training,

3 motivating and compensating the salesforce, controlling the salesforce, case 6
analysis
Text Books
Sr.
No.
David Jobber, Geoffrey
1 Selling & Sales Management Pearson
Lancaster
2 Tanner, Honeycutt, Erffmeyer Sales Management Pearson
144
Reference Books
Sr.
No.
Mark W. Johnston, Greg
1 Sales Force Management Tata McGrawHill
W. Marshall
MEC-1-C: Performance and Compensation Management

Course Type: Major Elective Course (MEC) Couse Code: MEC-1-C
Cognitive
CO# Course Outcomes
Abilities
1 Understanding The concept of Performance Management system
145
2 Applying Performance information
3 Analysing Analyse and ascertain employee performance
Unit
Content Contact Hr.
No.
The Concept of Performance Management (PM), Performance

1 Management Systems, Performance planning and Agreements, 6
Performance management cycle
Defining performance and choosing measurement approach,

Performance Reviews, Gathering performance information,
2 6
Measuring result and behaviors, Performance management and
employee development
Compensation Planning - Concepts, Nature and objectives of
3 Compensation, Wages, Wage Fixation, Wage differentials, legal 6
Status of Wages (basics), Wage Plans – Rowan /Halsey
Text Books
Sr.
No.
1 Performance Management, 2013 Aguinis Herman Pearson Education
Performance and compensation

2 B. D. Singh Excel books
management, 2017
Reference Books
Sr.
No.
Handbook of Performance
Management: An Evidence-Based
1 Michael Armstrong Kogan Page
Guide to Delivering High
Performance, 5th edition
2 Compensation Management Kanchan Bhatia Himalaya
Publishing House
146
Managing Human Resources, 3rd
Monappa Macmillan
3 edition
MEC-1-D: Applied Operations Research

Course Type: Major Elective Course (MEC) Couse Code: MEC-1-D
Cognitive
CO# Course Outcomes
Abilities
To learn the concepts of operations research applied in business
1 Understanding
decision making
147
To facilitate quantitative solutions in business decision making
2 Applying
under conditions of certainty, risk and uncertainty.
3 Analysing To analyse best suitable opportunities for its applications
Unit
Content Contact Hr.
No.
INTRODUCTION TO LINEAR PROGRAMMING (LP)

Introduction to applications of operations research in functional areas
of management. Linear
1 Programming-formulation, solution by graphical and simplex methods 6
(Primal - Penalty, Two
Phase), Special cases. Dual simplex method. Principles of Duality.
Sensitivity Analysis.
Transportation Models (Minimising and Maximising Problems) –
Balanced and unbalanced
Problems – Initial Basic feasible solution by N-W Corner Rule, Least
cost and Vogel’s
2 approximation methods. Check for optimality. Solution by MODI / 6
Stepping Stone method. Case of Degeneracy. Transhipment Models.
Assignment Models (Minimising and Maximising Problems) –
Balanced and Unbalanced Problems. Solution by Hungarian and
Branch and Bound Algorithms. Travelling Salesman problem. Crew
Assignment Models.
Inventory Models – EOQ and EBQ Models (With and without

shortages), Quantity Discount
3 Models. Decision making under risk – Decision trees – Decision 6
making under uncertainty.
Monte-carlo simulation.
Text Books
Sr.
No.
Prentice Hall of
1 Operations Research Paneerselvam R.
India
Quantitative Techniques in
2 N. D Vohra Tata Mcgraw Hill
Management
148
Reference Books
Sr.
No.
Operations Research – Principles and Prentice Hall of
1 G. Srinivasan
Applications India
MEC-1-E: PORT AND AIRPORT MANAGEMENT FOR LOGISTICS

Course Type: Major Elective Course (MEC) Couse Code: MEC-1-E
Cognitive
CO# Course Outcomes
Abilities
149
1 Understanding To learn Port sturcture, functions and operations.
2 Applying To understand the Airport management for logistics.
Students gain the knowledge of Port and Airport Manangement

3 Analysing
for Logistics
Unit
Content Contact Hr.
No.
Port Structure and Functions: Definition - Types and Layout of the Ports –
Organisational structure-Fundamentalobservations. Main functions and
features of ports: Infrastructure and connectivity Administrative functions -
1 Operational functions. Main services: Services and facilitiesfor ships - 6
Administrative formalities - Cargo transfer - Services and facilities forcargo -
Additional “added value” service- Ports and their stakeholders like
PHO,Immigration, Ship agents, Stevedores, CHA.
Port Operations: Berths and Terminals - Berth Facilities and Equipment -
ship Operation – Preshipment planning, the stowage plan and on-board
2 stowage - cargo positioning and stowage on the terminal - Developments in 6
cargo/container handling and terminal operation - Safety of cargo
operations - Cargo security: Measuring and evaluating performance and
productivity.
Port Development: Phases of port development - Growth in word trade -

3 Changes in growth Development in terminal operation. Shipping technology 6
and port: Ship knowledge Ship development and port development - Port
time and ship speed - Other technical development affecting port.
Text Books
Sr.
No.
1 Port Management and Operations. MARIA G.BURNS. CRS Press, U.K
Elements of Shipping. Chapman and Fairplay

2 ALAN E.BRANCH
Hall Publications, U.K
150
4
MEC-2-A:Financial Analytics
Cognitive
CO# Course Outcomes
Abilities
1 Remembering Describe the role of Financial Analytics in Business.
3 Analysing Applying Classification Models
151
4 Evaluating Outline the various current trends regarding analytics.
Unit
Content Hr.
No.
Introduction
Business Analytics Basics: Definition of analytics, Evolution of analytics, Need
of Analytics, Business analytics vs business analysis, Business intelligence vs
1 Data Science, Data Analyst Vs Business Analyst, Types of Analytics, Tools for
Analytics. Concept of insights. Importance of data in business analytics, 6
Differences between data, information and knowledge, various stages of an
organization in terms of data maturity, Options for organizations in the absence
of good quality data.
Data and Pre-processing
Understanding of Data, what is data? Types of attributes, properties of attribute
2 values, types of data, data quality, Sampling, Data Normalization, Data 6
Cleaning, Similarity Measures, Feature Selection/Instance Selection, the
importance of feature selection/instance selection in various big data scenarios.
Classification:
Decision-Tree Based Approach, Rule-based Approach, Instance-based classifiers
, Support Vector Machines, Ensemble Learning, Classification Model Selection
and Evaluation, Applications: B2B customer buying stage prediction,
3 Recommender Systems. Clustering: Partitioned and Hierarchical Clustering 6
Methods, Graph-based Methods, Density-based Meth Association Analysis:
Apriori Algorithm and its Extensions, Association alarm diagnosis. Anomaly
Detection: Statistical-based and Density- Pattern Evaluation, Sequential Patterns
and Frequent Sub graph Mining, Applications: B2B Customer Buying Path
Analysis, Medical Informatics.
Text book
Sr.
Title / edition Author Publisher
No.
1 Financial analytics and control Dr. Anuradha b notion press
2 Data analytics for accounting Vernon j. Richardson McGraw hill
Reference books
152
Sr.
Title / edition Author Publisher
No.
1 Business analytics Rao purba halady Phi learning
Financial reporting and

3 Sankar prasad basu Rabindra library
financial statement analysis
4 analysis of financial statement R.k.gupta Notion press
MEC-2-B: Marketing Analytics

Course Type: Major Elective Course (MEC) Couse Code: MEC-2-B
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Identify the appropriate tools and datasets required to solve each
small research question
153
2 Applying Properly apply the various available tools and choose the best one
Create a marketing story out of the statistical and machine learning

3 Creating
tools applied
Unit
Content Contact Hr.
No.
What customers want?: Customer value, Conjoint Analysis, Analytics

1 6
for customer segmentation and targeting
Marketing Mix Models and Advertising Models,Market Basket

2 6
Analysis and RFM Analysis
Customer Churn & Customer Lifetime Value, Social Network

3 6
Analysis for Marketing
Text Books
Sr.
No.
1 Marketing Analytics Mike Grigsby Pearson
2 Marketing Analytics Wayne L. Winston Pearson
Reference Books
Sr.
No.
Marketing Analytics: Strategic
1 Stephan Sorger Pearson
Models
154
MEC-2-C: Human Resource Analytics
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Demonstrate experimentation and innovation.
2 Applying Use thinking &decision-making ability beyond the existing
155
capabilities and present environment.
Analyse the behavioural Patterns of an individual & Map the
3 Analysing
competency- the audit Perspective.
Unit
Content Contact Hr.
No.
Introduction & Concept: Disruptive Technological Era: Evolution of

Industry Revolution 4.0 and aspect of HR, Big data in HR,
1 6
understanding of Machine Learning, sensors and cloud computing,
Business Intelligence in HR
Importance of HR Analytics: Role and Responsibilities of HR

Analytics, Framework of contemporary HR Analytics- Predictive
2 6
tools and Applications in solving problems using HR analytics.
Gartners Analytics Maturity Model.
Innovation: Concept of innovation, Kinds of Innovation, Developing

3 Innovative culture in an organization. HR analytics linkage to business 6
outcomes, Measuring use of HR analytics impact on business outcome
Text Books
Sr.
No.
Winning on HR analytics:
Ramesh Soundararajan
1 Leveraging data for competitive Sage Publication
and Kuldeep Singh
advantag
The Power of People: Learn How
Guenole Nigel, Ferrar
Successful Organizations Use Pearson
2 Jonathan, Feinzig
Workforce Analytics to Improve publication
Sheri
Business Performance
156
Reference Books
Sr.
No.
Shonna D. Waters ,
The Practical Guide to HR
Valerie N. Streets , Society For
Analytics: Using Data to Inform,
1 Lindsay Mcfarlane , Human Resource
Transform, and Empower HR
Rachael Johnson- Management
Decisions
murray
Human Capital Analytics: How to
Boyce Byerly, Gene
2 Harness the Potential of Your Wiley
Pease, and Jac Fitz-enz
Organization's Greatest Asset
Doing HR Analytics: A
Createspace
3 Practitioner's Handbook with R Lyndon, Mr. Sundmar
Independent Pub
Examples
MEC-2-D: Business Process Management

Cognitive
CO# Course Outcomes
Abilities
1 Understanding To identify the need for Business Process Re-engineering and

its implementation at local and global level
157
2 Applying To link Information Technology and learning in an
organization by managing cultural factors.
To evaluate key issues in implementing BPR.
3 Analysing To analyse manufacturing economics efficiently.
To determine the manufacturing system model
4 Understanding To understand the principal and use of economic analysis.
5 Analysing To analyses Replacement analysis & Decision making,

Replacement analysis.
Unit
Content Contact Hr.
No.
Introduction to BPR –What is BPR? Need of BPR, BPR in USA,

Europe, India. Process Analysis - Identify business process to be
1 6
redesigned, Measure the existing process; Customer, Competition,
Cost and Technology as Drivers
IT and Learning in Organizations –Information- A source of

knowledge, Integration of knowledge & information. Cultural Factors
2 6
in Managing Process Improvement -Understanding LPG, Managing
people with multi-cultures and ethnic groups in process improvement.
Identifying key issues, breakpoints, Selecting the leader and team,
technology, designing the process. Introduction –Introduction to
3 manufacturing economics, principal and use of economic analysis. 6
Methods of evaluation - Quantitative methods of evaluating the
alternatives, Long and short term consequences, Capital budgeting
Text Books
Sr.
No.
1 BPR for Engineering and Madsen, David A.;
Thomson Learning
Manufacturing Technology Delmar
158
2 Redesigning Enterprise Processes Elias Awad PHI Publication
3 Engineering Economics Garmo Schaum's
Reference Books
Sr.
No.
Fundamentals of Business Process Marlon Dumas

1 Management Marcello La Rosa springer
MEC-2-E: SUPPLY CHAIN SOFTWARES

159
Abilities
1 Understanding To familiarize the students with ERP, ERP Module, SCM and CRM
and its application in business related decisions.
2 Applying Students will gain experience in handling ERP, ERP Module, SCM
and CRM
3 Analysing its application in business related decisions
Unit
Content Contact Hr.
No.
Overview of enterprise systems – Evolution - Risks and benefits -
1 Fundamental technology - Issues to be consider in planning design and 6
implementation of cross functional integrated ERP systems.
Overview of ERP software solutions- Small medium and large enterprise

vendor solutions, BPR, Business Engineering and best Business practices -
2 6
Business process Management. Overview of ERP modules -sales and
Marketing, Accounting, Finance, Materials and Production management etc
Planning Evaluation and selection of ERP systems-Implementation life cycle

– ERP implementation, Methodology and Frame workTraining – Data
3 6
Migration. People Organization in implementationConsultants, Vendors and
Employees-Case studies
Text Books
Sr.
No.
1 Enterprise Resource Planning, Alexis Leon second edition, Tata
McGraw-Hill, 2008
2 ERP demystified Alexis Leon, second Edition Tata

McGraw-Hill
3 ERP in Practice Jagan Nathan Vaman Tata McGraw-Hill,

2008
160
MEC-3-A:Mutual Fund and PortfolioManagement
CO Cognitive
Course Outcomes
# Abilities
161
Impart knowledge regarding the theory and practices of
1 Remembering
Portfolio Management.
Understand various issues in security analysis and portfolio
2 Understanding
management.
To examine the various investment options available for personal
3 Evaluating
portfolio management.
Unit
Content Hr.
No.
Mutual funds
1 Concept and performance of Mutual funds, Regulation of Mutual funds

(with special reference to SEBI guidelines, Designing and marketing of 6
mutual fund schemes, Latest mutual funds schemes in India.
Portfolio Analysis and Management

Concept and Meaning –Risk-return Tradeoffs, The Mean-Variance Criterion,
2 risk- Total risk, market risk and unique risk, Capital Market theory- Factor 6
models and arbitrage theory, Estimating rate of return and standard deviation
of portfolio, Markowitz’s Risk- return optimization, Sharpe’s Optimisation
solution. Portfolio of two Risky Securities, A Three Security Portfolio.
The Efficient Frontier-

Tracing & Constructing, Sharpe: Single Index Model. Capital Asset Pricing
3 Model, characteristics Lines, Factor Models and Arbitrage Pricing Theory, 6
Portfolio Investment Process, Bond Portfolio Management Strategies,
Investment Timing and Portfolio Performance Evaluation and Revision
Models.
Text Books:
1 Fundamentals of Investments Alexander, Gordon Prentice Hall.
2 Investment Management Bhalla,V.K S.Chand Publication.
162
Portfolio Analysis and

3 Revin S.Chand Publication.
Management
Portfolio Analysis and Prentice Hall of India

4 Shapiro
Management
Reference Books:
1 International Financial Sharan Himalaya Publications.

Management
MEC-3-B: Service Marketing

COURSE TYPE: MAJOR ELECTIVE COURSE (MEC) COURSE CODE: MEC-3-B
COURSE OUTCOMES: ON SUCCESSFUL COMPLETION OF COURSE THE LEARNER WILL BE
ABLE TO
163
ABILITIES
1 UNDERSTANDING Service marketing thoroughly
2 APPLYING The concepts of services.
3 ANALYSING The market situation according to service provided
UNIT CONTENTS
HOURS
NO.
Basics of Services Marketing: Basic concept of services, Broad categories of
services, Distinctions between services and goods; Services Marketing Mix – 7
Ps. Customer Behavior in Service Encounter: Pre-purchase Stage, Service-
1 Encounter Stage, Post-Encounter Stage, Customer Expectations and 6
Perceptions of Services – Zone of Tolerance. Services Marketing Mix: Service
as a Product – Core and Supplementary Elements, Branding Service
FirmsServices Marketing Communication Mix.
Services Marketing Mix - Expanded: People in Services –Role and importance
of human resource in service delivery, Effective HRM Practices, Service
Culture and Leadership, Service Process – Designing & documenting service
2 6
processes – a service blueprinting, Service Process Redesign, Physical
Evidence of Services- Purpose Service Environment, Dimensions and
Consumer Response Theory.
Managing Capacity and Demand: Understanding Capacity, Demand Patterns,
Strategies for Matching Capacity and Demands. Service Quality and
Relationship Management: Services Quality: Gaps Model; Measuring and
Improving Service Quality, Relationship Management: Defining Customer
3 6
Relationships; The Basics; External Relationships; Supplier Relations; Internal
Relationships, Customer Loyalty & Retention Strategies, Strategies for
reducing Customer Defections; and Customer Relationship Management
(CRM)
TEXT BOOKS

Services Marketing: People, Christopher Lovelock, Jochen
1 Pearson 2017
Technology, Strategy Wirtz and Jayanta Chatterjee
Services Marketing : The Indian
2 R. Srinivasan PHI 2014
Context
REFERENCE BOOKS

Services Marketing: Integrating M.J. Bitner, Ajay Pandit, V. A. Tata McGraw
1
Customer Focus Across the Firm Zeithaml and D. D. Gremler Hill
2 Services Marketing K. Rama Mohana Rao Pearson 2011
Services Marketing: Operations, Clow K. E. Clow and D.L.
3 Biztantra
Management, and Strategy Kurtz
164
MEC-3-C: Management Process and Organization Theory
165
Cognitive
CO# Course Outcomes
Abilities
Demonstrate knowledge of the principles of organization structure
1 Understanding
and design
Demonstrate analytical skills in linking design/structure to

2 Applying
performance.
Develop awareness of the decision making hierarchies,

3 Analysing
bureaucracy, power and politics
Unit
Content Contact Hr.
No.
Understanding an organization: Introduction, Organizational Process –
1 General, Vision and Mission, Strategy, Structure, System, Process, Jobs and 6
Tasks
Introduction to management and management process: Introduction,

2 6
Importance of Management, Evolution of Management Thought, Principles
of Management, Management Process/Functions, and a System View.
Organizing and staffing: Introduction, Importance of Organizing, Types of
Organizations, Organizational division and span of control, Types of
3 6
Departmentation, Staffing and its importance in the organization, Line
and staff concept, Staffing concept and HR Management
Text Books
Sr.
No.
1 Organisational Behaviour Griffin, Ricky W McGraw-Hili
Koontz, Harold, Cyril

2 Essentials of Management O'Donnell, and Heinz McGraw-Hili
Weihrich:
MEC-3-D: Quality Management

COURSE TYPE: MAJOR ELECTIVE COURSE (MEC) COURSE CODE: MEC-3-D
CREDIT: 0 2 LTP: 2:0:0
166
ABLE TO

ABILITIES
1 UNDERSTANDING Quality management and its concepts.
2 APPLYING Quality control in organization.
3 ANALYSING Impact of quality on customers.
UNIT CONTENTS
HOURS
NO.
Quality Management Systems: Quality, Quality Concepts, Concepts and
Characteristics of Quality as a Business Imperative, Quality Management
Systems Map, Advantages of the Quality Management Systems, Process
approach, Seven Quality Management Principles, Organization and it’s Context,
Needs and Expectations of Interested Parties. Need for Quality Management
1 6
System, Management System Standards (MSS), High Level Structure (HLS),
Integrated Management Systems, Risk Management, How processes affect each
other, The Plan – Do – Check (Study) – Act Cycle (PDCA) and terminology;
PDCA and its relation in business processes , Quality Policy and Objectives at
all functions and levels.
ISO Standards: QMS: ISO 9001 Useful Terms, ISO Supporting Standards,
Understanding the terms and definitions of the ISO 9001: 2015 standard, Broad
overview of the requirements of ISO 9001: 2015, The principles, structure and
language of ISO 9000 and ISO 9001, Applying the ISO 9001: 2015 standard
when developing and implementing a QMS. Documentation and
2 6
Implementation Planning: Phased Approach Method and Tools, Executive and
Management Overview, Planning, Gap Assessment and Planning,
Documentation, Implementation and Training, Internal Assessment and
Management Review, 3rd Party Registration Assessment, Sustain and Continual
Improvement.
Risk Assessment: Concept and principles of Risk Assessment, Risk Based
Thinking and Management Responsibility within an effective QMS, Applying
the Framework of Risk Assesment, Understand the differences between the
different techniques - Root Causal Analysis, Failure Modes and Effects
Analysis (FMEA), Hazard Analysis and Critical Control Points (HACCP),
3 Capability Index. Internal Audit : Understanding and application of Internal 6
Audit Process requirements, Planning the Audit, Scheduling the Audit,
Preparing the Audit, Conducting the Audit, Documenting Audit Findings,
Reporting Audit Findings, Corrective Action Follow-up, Auditing practices and
techniques ,Role plays and/or scenarios to relevant field, The personal and
interpersonal skills and competencies required for auditing.
TEXT BOOKS

Mastering ISO 9001:2015: A Step-
Createspace
1 By-Step Guide To The World's Most Gregory Peckford
Independent
Popular Management Standard,
167
Understanding ISO 9001: 2015
2 Virendra Kumar Gupta Kojo Press
Quality Management System
REFERENCE BOOKS

ISO 9001: 2015 - A Complete Guide
1 Itay Abuhav
to Quality Management Systems
Operations Management: An Danny Samson and Cambridge University
2
Integrated Approach Prakash Singh, Press
3 ISO 9001:2015 Standard
MEC-3-E: INTERNATIONAL LOGISTICS AND MANAGEMENT

COURSE TYPE: MAJOR ELECTIVE COURSE (MEC) COURSE CODE: MEC-3-E
CREDIT: 0 2 LTP: 2:0:0
168
ABLE TO

ABILITIES
1 UNDERSTANDING Marketing logistics concept, objective, scope and its elements.
2 APPLYING Interface between international marketing and logistics & supply chain
management
3 ANALYSING Role of transport in logistics.
UNIT CONTENTS
HOURS
NO.
International Trade: Need and Importance – Recent Trends in World Trade –
Leading players – India’s Foreign Trade – Commodity Composition and
1 Destination - Overview of International LogisticsComponents, Importance, 6
Objectives; Logistic Subsystem;- Integrated Logistics; - Barrier to Internal
Integration – Logistics Documents for International Trade.
Marketing and Logistics Customer Focused Marketing; International Marketing:
2 International Marketing Channel: Role of Clearing Agent, Various Modes of 6
Transport, Choice and Issues for Each Mode, Transport Cost Characteristics
Basics of Transportation Transportation Functionality and Principles;
Multimodal Transport: Modal Characteristics; Modal Comparisons; Legal
3 6
Classifications; International Air Transport; Air Cargo Tariff Structure; Freight:
Definition, Rate; Freight Structure and Practice
TEXT BOOKS

SakOnkvisit& John J. Publisher: Prentice Hall
1 International Marketing
Shaw of India
2 International Marketing Gupta and Varshing Sultan Chand and Sons
NEC-1-J: Indian Financial System

Course Type: Minor Core Course (NEC) Course Code: NEC-3
169
Cognitive
CO# Course Outcomes
Abilities
1 Understanding To develop acumen for Indian Financial Management.
To analyze the main ways of raising capital and their respective

2 Analyzing
advantages and disadvantages in different circumstances.
Evaluate the performance of financial markets and

3 Evaluating
intermediateries in India.
Unit Contact
Content
No. Hr.
Financial System
Structure & functions, Financial System and Economic growth, Major
Issues in Indian Financial System, Components of Formal Financial
System, Nature and role of financial institutions and financial markets,
1 Pre and post reform scene in financial markets. Money Markets - 7
Treasury Bills and types, Commercial papers, Commercial bills,
Certificate of deposit, Call / Notice money market, Money market
intermediaries, Money markets and monitory policies in India,
overview of money markets.
Financial Markets
Operation, Functions and Trends of-Money Market, Capital Market,
Reforms in capital markets Debt Market, Bills Market and Foreign
2 Exchange Markets. Secondary Markets – Organization, membership, 7
and management of stock exchanges, Listing, trading, clearing and
settlement mechanism, Listing categories, BSE, NSE, OTCEI, ICSEI,
measures to boost liquidity in the secondary market, reforms in
secondary markets and its impact, Internet trading, Mutual Funds.
Financial Institutions
Working, Functioning and Relevance of Reserve Bank of India,
Commercial Banking, Non Banking Financial Institutions, Non-
3 6
Banking Finance Companies, Development Banking, Life Insurance,
General Insurance.
170
Text Books:
1 The Indian Financial System Bharati V. Pathak Pearson Education
2 Financial Management I.M. Pandey Vikas publishing house
3 Indian Financial system M. Y. Khan Tata McGraw Hill
The Indian Financial System and Himalaya Publishing House

4 Vasant Desai,
Development
Reference Books:
1 The Indian Financial System M.Vora, Anmol Publication,
The Indian Financial System, Bharti Pearson Education

2
Markets, Institutions, Services V.Pathak,,
NEC-1-K: Marketing of non Profit organisations

COURSE TYPE: MINOR CORE COURSE (NEC) COURSE CODE: NEC-1-K

ABLE TO

ABILITIES
1 UNDERSTANDING The concept of nonprofit organization
2 APPLYING Various strategies for the growth of NPO.
171
3 ANALYSING Market in pursuance of NPO
UNIT CONTENTS HOURS

NO.
Introduction: Non Profit Organization, Concept, Non Profit Organization
in India, types, problems. Characteristics, Need of Marketing of Non
Profit Organization. Differentiation of NPOs: Concept of Responsive
1 6
Organization- Image management, image causation, image modification,
Mission, Exchange, Environment affecting operations of NPOs(Publics),
Image & Satisfaction measurement.
Managing Marketing efforts: Understanding Consumer. Product,
Product Mix, Product Mix decisions for Non-profit Organization Pricing
2 for Non Profit organizations. Market Segmentation for Nonprofit 6
organization, Target Marketing Promotion: Advertising, personal selling,
sales promotion and Public Relations for Nonprofit Organization.
Managing Human Resource: Attracting People, Analysing people,
Recruitment, Members and membership criterion, Volunteers. Managing
3 6
Financial Resource: Donor Marketing, Attracting Funds, Analysing
Donor markets, Fund raising goals and strategy.
TEXT BOOKS

1 Marketing of Non-Profit Organisations. Philip Kotler
2 Strategic marketing for NPOs Andreasen Alan R
REFERENCE BOOKS

1 Social Marketing Roberto Eduado L
NEC-1-L: Emotional Intelligence and Positive Psychology

Course Type: Minor Elective Course (NEC) Couse Code: NEC-1-L
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Work relationships, leadership and individual purpose in the
172
workplace
2 Applying Positive psychology to work settings
Organizational performance as well as individual

3 Analysing
performance, well-being, and fulfilment
Unit
Content Contact Hr.
No.
The changing world of work: Introduction to positive psychology and

its application to the workplace Understand the world of work,
1 6
upcoming trends that will affect work Management of today’s multi-
generational and diverse work force
Positive work environments for individuals and organizations:

Employee engagement- what causes individuals to join an
organization and why they stay or leave, person-centered approach to
2 6
engagement Understand the concept of work as meaning Impact of
employee well-being on the organization and impact of feelings about
work on the individual’s well-being.
Enabling a positive work life: Understand the benefits of coaching,

3 mindfulness, and strengths development in the workplace. Work and 6
home life balance
Text Books
Sr.
No.
A Primer in Positive Psychology, New York: Oxford
1 Peterson, C. (2006)
2006 University Press
Psychology and work today, 2006, Schultz, D. and
2 N.D.: Pearson Edu
8th edition Schultz, S. E.
Reference Books
173
Sr.
No.
Applied positive psychology: T Lomas, K Hefferon, SAGE
1
Integrated positive practice,2014 &I Ivtzan, Publications
The myths of happiness: What
should make you happy, but
2 S Lyubomirsky Penguin
doesn’t, what shouldn’t make you
happy, but does, 2013
Well-being: Happiness in a Oxford University
3 N. K. Badhwar
worthwhile life, 2014 Press.
NEC-1-M-Supply Chain Management
Course Type: Minor Elective Course (NEC) Couse Code: NEC-1-M

Cognitive
CO# Course Outcomes
Abilities
174
An understanding of the primary differences between logistics and
1 Understanding
supply chain management
2 Applying An understanding of the individual
processes of supply chain management and their interrelationships

3 Analysing
within individual companies and across the supply chain
Unit
Content Contact Hr.
No.
Concept of supply chain, integrated supply chain, Growth of Supply chain,
Strategic decision in supply chain.Scope of Supply Chain Management,
Scope, Supply Chain Management as a Management Philosophy, Function
1 of SCM, Why Supply Chain Management, Value chain for Supply Chain 6
Management.SCM Strategies Performance: Supply chain strategies,
achieving strategic fit, value chain, Supply chain drivers and obstacles,
Strategic Alliances and Outsourcing, purchasing aspects of supply chain.
The role of IT in Supply chain .Uses of IT in inventories, transportation &

facilities within a supply chain .The Supply Chain It frame Work-macro
Processes, Advent of internet business technologies. Supply chain
2 information System Design –Planning , Capacity ,Performance requirement 6
,manufacturing requirement ,Operation , Transportation ,Inventory
development .E-Business –Role in Supply chain, Framework ,Impact on
Cost
Customer and Service Management: Utilising CRM to Drive value to the

customer, Creating the customer-centric supply chain, Applying technology
3 6
to CRM, CRM and the supply chain, New concepts in customer
management technologies.
Text Books
Sr.
No.
Logistics & Supply Chain Oxford University
1 Martin Christopher
Management Press.
Oxford University
2 Supply Chain Management Daniel Stanton
Press.
175
Reference Books
Sr.
No.
Peter Meindl and Sunil
1 Supply Chain Management Pearson
Chopra
NEC-1-N-CONTAINERISATION AND MULTIMODAL TRANSPORT
Course Type: Minor Elective Course (NEC) Couse Code: NEC-1-N

Cognitive
CO# Course Outcomes
Abilities
176
To make the student understand the role of logistics
infrastructure in transportation and the present logistics
1 Understanding
infrastructure status in the railways, roadways, waterways and
port development.
Containerisation is taught in the perspective of growing

2 Applying
importance of transportation in world trade.
This subject is tailored to deliver theoretical and practical

3 Analysing knowledge in handling methods, transportation modes and
various conventions pertaining to carriage of cargo.
Unit
Content Contact Hr.
No.
Basic concepts of Containerisation :Meaning - Major Container Trades -
Container Operators - Container Ships - Terminal- Consideration of
1 Container Terminal Planning - Container Distribution – Containertypes - ISO 6
Container Dimension by types - Non- Containerisable cargo - Features
ofContainerization - Equipment for non-containerisable cargo.
Cargos: International Trade Distribution - Stowage: Meaning - Stowage of

cargo – FactorConsideration - Types of cargo - Characteristics - Cargo and
2 6
Container handlingequipment - Types of Packing- Marking of cargo -
Dangerous Cargo - IMDG Code –Classes.
Multi modalism: Multi-modal Trade Routes - Evolution - Basic Intermodal

System - Modal InterfaceFactors outline why shipper favour Multi-
3 6
modalism - Factors in Development Features -Multi-Modalism Strategy –
Components
Text Books
Sr.
No.
ALAN E BRANCH & 9th Edition,
1 Branch’s Elements of Shipping.. MICHAEL ROBARTS Routledge
(2014) Publication
2 Logistics and Multi-modal Transport. CLAUS, HYLDAGER 2013 Edition,
177
Institute of Charted
(2013)
Shipbrokers.
OE-7-: Indian Models in Entrepreneurship

178
Abilities
1 Understanding To understand the Indian Models
2 Applying Look for the applicability of the models
3 Analysing Analyse the drawback and work
Unit
Content Contact Hr.
No.
Analyzing the Current Business Scenario, Innovation and Creativity-

1 An Introduction, Innovation in Current Environment, Types of 6
Innovation , School of Innovation.
Challenges of Innovation,Steps of Innovation Management,Idea

2 Management System,Divergent V/s Convergent Thinking,Design 6
Thinking and Entrepreneurship
Experimentation in Innovation Management, Idea

3 Championship,Participation for Innovation, Co-creation for 6
Innovation, Proto typing to Incubation.
Text Books
Sr.
No.
Rishikesha T. PHI 2006
1 8 Steps To Innovation : Going From Krishnan and Vinay
Jugaad To Excellence- Dabholkar
2 Peter Drucker Ess Publications

Innovation and Entrepreneurship
Reference Books
Sr.
No.
179
HBS series on Innovation and Rishikesha T.
1 Entrepreneurship Krishnan and Vinay Ess Publications
Dabholkar
OE-8: Intellectual Property Rights

Cognitive
CO# Course Outcomes
Abilities
180
1 Understanding Intellectual property rights
2 Applying Rights of intellectual property
3 Analysing Market in pursuance of property rights.
Unit
Content Contact Hr.
No.
Introduction To IPRs, Basic concepts of Intellectual Property- Patents

Copyrights, Geographic Indicators, History of IPRs- the way from
WTO to WIPO- TRIPS, Nature of Intellectual Property, Industrial
1 Property, Technological Research, Inventions and Innovations. New 6
Developments in IPR, Procedure for grant of Patents, TM, GIs, Trade
Secrets, Patenting under PCT, Administration of Patent system in
India, Patenting in foreign countries.
International Treaties and conventions on IPRs, The TRIPs

Agreement, PCT Agreement, The Patent Act of India, Patent
Amendment Act (2005), Design Act, Trademark Act, Geographical
2 Indication Act, Bayh- Dole Act and Issues of Academic 6
Entrepreneurship. Strategies for investing in R&D, Patent Information
and databases, IPR strength in India, Traditional Knowledge, Case
studies.
The technologies, Know how, concept of ownership, Significance of

IP in Value Creation, IP Valuation and IP Valuation Models,
3 6
Application of Real Option Model in Strategic Decision Making,
Transfer and Licensing.
Text Books
Sr.
No.
1 Managing Intellectual Property V. Sople Vinod PHI 2006
Intellectual Property rights and V. Sople Vinod Ess Publications

2
copyrights
181
Reference Books
Sr.
No.
A. Primer, R. Anita Lastain Book
1 Intellectual Property Rights
Rao and Bhanoji Rao company
Edited by Derek Edward Elgar
The Management of Intellectual
2 Bosworth and Publishing Ltd.,
Property
Elizabeth Webster 2006.
A single guide to Intellectual Edward Elgar
3 property rights Biodiversity and Tejaswini Apte Publishing Ltd.,
Traditional knowledge. 2006.
OE-9: Design Thinking

182
Abilities
1 Understanding To familiarize product design process
2 Applying To introduce the basics of design thinking
3 Analysing To bring awareness on idea generation
Unit
Content Contact Hr.
No.
Introduction to design, characteristics of successful product

1 development, product development process, identification of 6
opportunities, product planning, Innovation in product development.
Design thinking: Introduction, Principles, the process, Innovation in

2 design thinking, benefits of Design thinking, design thinking and 6
innovation, case studies.
Idea generation: Introduction, techniques, Conventional methods,

3 Intuitive methods, Brainstorming, Gallery method, Delphi method, 6
Synectics, etc Select ideas from ideation methods, case studies.
Text Books
Sr.
No.
Christoph Meinel and
1 “Design Thinking”, Springer, 2007
Larry Leifer,
Marc stickdorn and
2 This is Service Design Thinking” Wiely, 2011
Jacob Schneider
Reference Books
Sr.
No.
183
1 Engineering Design”, Pahl and Vietz, Springer, 2007
184
SEMESTER-IV
CC-14: Project Management

Cognitive
CO# Course Outcomes
Abilities
1 Understanding Understand project management design, development, and

deployment
2 Applying Use project management tools, techniques, and skills
185
3 Analysing Employ strategies to address the ubiquitous issue of resistance
to change
4 Evaluating Align critical resources for effective project implementation
5 Creating Opportunities of organizational dynamics in project

management
Unit Contact
Content
No. Hr.
Basics of Project Management: Introduction, Need for Project

Management, Project Management Knowledge Areas and Processes, The
Project Life Cycle, The Project Manager (PM), Phases of Project
Management Life Cycle, Project Management Processes, Impact of
1 6
Delays in Project Completions, Essentials of Project Management
Philosophy, Project Management PrinciplesProject Identification and
Selection: Introduction, Project Identification Process, Project Initiation,
Pre-Feasibility Study, Feasibility Studies, Project Break-even point
Project Planning: Introduction, Project Planning, Need of Project

Planning, Project Life Cycle, Roles, Responsibility and Team Work,
Project Planning Process, Work Breakdown Structure
(WBS)Organisational Structure and Organisational Issues: Introduction,
2 6
Concept of Organisational Structure, Roles and Responsibilities of
Project Leader, Relationship between Project Manager and Line Manager,
Leadership Styles for Project Managers, Conflict Resolution, Team
Management and Diversity Management, Change management
PERT and CPM: Introduction, Development of Project Network, Time

Estimation, Determination of the Critical Path, PERT Model, Measures of
3 variability, CPM Model, Network Cost System - Resources 6
Considerations in Projects: Introduction, Resource Allocation,
Scheduling, Project Cost Estimate and Budgets, Cost Forecasts
Project Risk Management: Introduction, Risk, Risk Management, Role of

Risk Management in Overall Project Management, Steps in Risk
4 Management, Risk Identification, Risk Analysis, Reducing RisksProject 6
Quality Management and Value Engineering: Introduction, Quality,
Quality Concepts, Value Engineering
186
Unit Contact
Content
No. Hr.
Project Performance Measurement and Evaluation: Introduction,

Performance Measurement, Productivity, Project Performance
Evaluation, Benefits and Challenges of Performance Measurement and
Evaluation, Controlling the Projects Project Execution and Control:
5 6
Introduction, Project Execution, Project Control Process, Purpose of
Project Execution and Control Project Close-out, Termination and
Follow-up: Introduction, Project Close-out, Steps for Closing the Project,
Project Termination, Project Follow-up
Text Books
Sr.
No.
1 Project Management Greg Horine Pearson
Project Management: A Systems

2 Approach to Planning, Scheduling, Harold Kerzner Pearson
and Controlling
Reference Books
Sr.
No.
1 Project Management for Humans Brett Harned Pearson
CC-15: International Business Management

COURSE TYPE: CORE COURSE (CC) COURSE CODE: CC-15

ABLE TO

ABILITIES
1 UNDERSTANDIN International business and its management
G
2 APPLYING Functions of management in International business
3 ANALYSING Market potential for international business
187
4 EVALUATING Market and its needs internationally
5 CREATING Various opportunities in international business
UNIT CONTENTS
HOURS
NO.
INTRODUCTION : International Business –Definition –
Internationalizing business-Advantages –factors causing globalization of
1 business- international business environment – country attractiveness – 6
Political, economic and cultural environment – Protection Vs
liberalization of global business environment.
INTERNATIONAL TRADE AND INVESTMENT : Promotion of
global business – the role of GATT/WTO – multilateral trade
negotiation and agreements – VIII & IX, round discussions and
agreements – Challenges for global business – global trade and
2 6
investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block –
Types – Advantages and disadvantages – RTBs across the globe – brief
history.
INTERNATIONAL STRATEGIC MANAGEMENT : Strategic
compulsions-Standardization Vs Differentiation – Strategic options –
Global portfolio management- global entry strategy – different forms of
3 international business – advantages - organizational issues of 6
international business – organizational structures – controlling of
international business – approaches to control – performance of global
business- performance evaluation system.
PRODUCTION, MARKETING, FINANCIAL AND HUMAN
RESOURCE MANAGEMENT OF GLOBAL BUSINESS: Global
production –Location –scale of operations- cost of production – Make or
Buy decisions – global supply chain issues – Quality considerations-
4 Globalization of markets, marketing strategy – Challenges in product 6
development , pricing, production and channel management- Investment
decisions – economic- Political risk – sources of fund- exchange –rate
risk and management – strategic orientation – selection of expatriate
managers- Training and development – compensation.
CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL
BUSINESS MANAGEMENT: Disadvantages of international business
5 – Conflict in international business- Sources and types of conflict – 6
Conflict resolutions – Negotiation – the role of international agencies –
Ethical issues in international business – Ethical decision-making.
TEXT BOOKS

Charles W.I. Hill and Arun Kumar
1 International Business Tata McGraw Hill
Jain
188
John D. Daniels and Lee H.
2 International Business Pearson Education
Radebaugh
3 K. Aswathappa a, International Business Tata Mc Graw Hill
REFERENCE BOOKS

1 Michael R. Czinkota, Ilkka A.
International Business Ronkainen and Michael H. Cengage Learning
Moffet
2 Oxford University
International Business Rakesh Mohan Josh
Press
3 International Business Vyuptakesh Sharan Pearson Education
MCC-4-A:Corporate Finance
CO Cognitive
Course Outcomes
# Abilities
1 Understanding To discover the role of finance in an organization.
To predict and analyze the interrelationship between finance and
2 Analyzing
governance.
189
3 Evaluating To creates awareness about budgeting.
4 Analyzing To develop the concept of capital budgeting.
5 Understanding To understand the Financing of Small Scale Industry.
Unit
Content Hr.
No.
Introduction
Business Finance, Finance Function & Scope in Organization, Key Roles of
Finance Executive, Goals & Objectives of Financial Management,
Functional areas. Concept of Time Value of Money, Compounding &
Discounting, Future Value of Single Amount & Annuity, Present Value of
1 Single Amount & Annuity, Practical application of Time Value Technique,
6
Sources of financing – LONG TERM: Shares, Debentures, Term Loans,
Lease & Hire Purchase, Retained Earnings, Public Deposits, Bonds (Types,
features & utility) SHORT TERM: bank finance, commercial paper & trade
credit & bills discounting INTERNAL: Retained earnings, Depreciation
policies.
Capital structure
Concept, Meaning, Principles & Importance, Introduction to Trading on
Equity, Capital Gearing & Leveraging, Cost of Capital, Cost of Different
Sources of Finance, Weighted Average Cost of Capital, Theories of Capital
2 Structure, Concept of Optimal Capital Structure, Computation of Leverages, 6
Cost of Capital and EBIT-EPS analysis. Capitalization – Concept, Theories,
Over Capitalization – Concept, Symptoms, Causes, Consequences &
Remedies, Under Capitalization-Concept, Causes, Consequences &
Remedies.
Dividend Policies
Concept, Determinants and Factors Affecting, , Dividend Valuation Models
–Gordon, Walter and Modigliani-Miller Models, Stability of Dividends –
3 Concept and Significance. Working capital – Concept, Significance & 6
Types. Adequacy of Working Capital, Factors Affecting Working Capital
Needs, Financing Approaches for Working Capital, Methods of Forecasting
Working Capital Requirements.
4 Capital Budgeting 6
Nature and Significance, Techniques of Capital Budgeting –Pay Back
Method, Accounting Rate of Return, Net Present Value and Profitability
190
Index. Financial Institutions- Need, Structure, Policies, Norms & Schemes,
Financing Procedures, Changing Role of Project Appraisal, Overview of
operations of NBFC’s & Financial Institutions.
Financing of Small Scale Industry
Meaning, Importance, and Growth of SSIs, Special Financing Needs and
5 Sources, Issues & Implications. Corporate Restructuring – Reasons & 6
Drivers of Restructuring, Methods of Restructuring- Mergers, Takeovers,
Acquisitions, Divesting, Spin-off, Split ups, Privatization, Buyback & Joint
Ventures.
Text Books:
1 Financial Management Ravi Kishore Taxmann’s
Financial
2 S. M. Inamdar, Everest Publishing house
Management
Reference Books:
1 The Indian Financial System Bharati V. Pathak Pearson Education
2 Financial Management I.M. Pandey Vikas publishing house
3 Indian Financial system M. Y. Khan Tata McGraw Hill
The Indian Financial System and Himalaya Publishing House

4 Vasant Desai,
Development
191
MCC-4-B - Integrated Marketing Communications
COURSE TYPE: MAJOR CORE COURSE (CC) COURSE CODE: MCC-4-B

ABLE TO

ABILITIES
1 UNDERSTANDING Communication skills for marketing
2 APPLYING All types of communication skills in field
3 ANALYSING The requirement of communication skills
4 EVALUATING The concept of communication for marketing
5 CREATING Better market by effective communication skills.
192
UNIT CONTENTS
HOURS
NO.
Integrated Marketing Communication: Integrated Marketing
Communication, Evolution of Integrated Marketing Communication, Role of
IMC in creating brand identity, brand equity, and customer franchise,
1 Communication Process, Promotional Mix: Tools for IMC, The IMC Planning 6
Process, Global IMC. The Value of IMC plans – information technology,
changes in channel power, increase in competition, brand parity, integration of
information, decline in the effectiveness of mass-media advertising.
Advertising- I:
Definition, History, Roles and Functions of Advertising, Types of Advertising,
Steps in Development of Advertisement.
Advertising Design: Appeals, Message Strategies & Execution Framework:
Advertising Design, Advertising Theory, Types of Advertising Appeals,
2 6
Structure of an Advertisement, Message Strategies, Cognitive strategies,
Execution Strategies, Creating an Advertising, Advertising Effectiveness.
Copywriting: Meaning and Definition of Copywriting, The Copywriter,
Copywriting for Print, Copywriting guidelines, Radio Copywriting, TV
Copywriting, Writing for the Web, Tips for writing good web content.
Advertising- II:
Media Planning and Strategies: Growth and Importance of Media, Meaning and
Role of Media Planning, Media Plan, Market Analysis, Media Objectives,
Developing and Implementing Media Strategies, Evaluating the effectiveness.
3 Print Media and Outdoor media: Characteristics of the press, Basic media 6
concepts, Newspapers, Magazines, Factors to consider for magazine
advertising, Packaging, Out-of-home Advertising, Directory Advertising.
Broadcast and Internet Media: Meaning of Broadcast Media, Radio as Medium,
Television as Medium, Internet Advertising, Email Advertising
Sales Promotion: Scope and Role of Sales Promotion, Growth of Sales
Promotion, Consumer Oriented Sales Promotion, Techniques in Sales
4 6
Promotion, Trade Oriented Sales Promotion, Coordinating sales promotion and
advertising; Sales promotion abuse; Personal selling.
Public Relations, Publicity and Corporate Advertising: Definition of Public
Relations, Publicity and Corporate Advertising; Difference between public
relations and advertising, Functions of Public Relations; Creating positive
5 6
image building activities; Preventing or reducing image damage; Sponsorship
and Event marketing; Role of internet in Public Relations, Publicity,
Advantages and Disadvantages of Publicity
TEXT BOOKS

Belch, George and Belch,
1 Advertising and Promotion Tata McGraw Hil
Michae
Integrated Advertising Promotion and Clow, Kenneth & Black,
2 Pearson
Marketing Communication Donald
Jethwaney, Jaishree and Jain, Oxford
3 Advertising Management
Shruti University Press
Shah, D’Souza, Tata McGraw
4 Advertising and Promotions
Hill
193
REFERENCE BOOKS

1 Integrated Marketing Communication Tom Duncan McGraw-Hill
Integrated Marketing Shridha Jain Global India
2 Communication: Trends and
Innovations
IMC, The Next Generation Don Schultz and Heidi Tata McGraw Hill
3
Schultz
MCC-4-C: Labour laws

Course Type: Major Core Course (CC) Couse Code: MCC-3-C
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Various Labor Legislation & ILO
2 Applying Normative Labour legislations
3 Analysing Industrial relations
4 Evaluating Wages distribution systemindustrial relation and workers
194
participation
5 Creating Labour Welfare & Social Security Concept
Unit
Content Contact Hr.
No.
Labour Legislations & ILO - Nature, Scope, character growth &

1 development of labour legislation In India, Legislation & the 6
constitution of India; working & impact of ILO on Labour
Legislations in India
Normative Labour Legislations - Factories Act, 1948. Industrial

2 Relations Legislations - Trade Union Act 1926, Industrial 6
Employment standing order Act 1946, Industrial Dispute Act 1947.
3 Industrial Relations Legislations - Trade Union Act 1926, Industrial 6

Employment standing order Act 1946, Industrial Dispute Act 1947.
Wage Legislation - Minimum wages Act, Payment Of wages Act
4 6
1936, Payment of Bonus Act 1965
Social Security Legislations - Workmen’s compensation Act,

5 Employees state Insurance Act 1948, Provident Fund Act 1952 and 6
Payment of Gratuity Act 1972
Text Books
Sr.
No.
1 Personnel Mgmt and Industrial N.G. Nair, Latha Nair S. CHAND

Relation
2 Personnel and Human Resource P. Subba Rao Himalaya
Management Publishing House
Reference Books
Sr.
No.
195
1 Human Resource Management K. Aswathappa Mc. Graw-Hill
Companies
Singhal Law
2 Labour Law B.K. Goyal
publications
Impact of I.L.O. Standards on N Maheshwara
3 Asia Law House
Indian Labour Law Swamy
MCC-4-D: Material Management

Cognitive
CO# Course Outcomes
Abilities
1 Understanding To develop competencies and knowledge of students to

become effective professionals
Students will be able to apply the knowledge about
2 Applying material management in the real‐life business
situation
3 Analysing This subject will enable them to enhance their
managerial ability and professional skills
4 Evaluating To help Students to understand basic Principles and concept
of material Management
5 Creating To orient students on recent changes and development in the
field of material management
196
Unit
Content Contact Hr.
No.
Introduction: Materials Management ‐ Evolution, Importance, Scope

and Objectives‐ Interface with other functions. Concept of Logistics
1 and Supply Chain Management and evolution to 4PL‐Supply Chain 6
Management ‐ Objectives, Components, Significance, Trade off
Customer Service & Cost.
Purchasing: Purchasing in Materials management‐ system concept‐

purchasing and procurement activities under Materials management‐
Value Analysis and value Engineering‐ Purchasing and quality
2 Assurance‐ Purchase Cycle – Negotiation & Bargaining – Vendor 6
relations ‐ Purchasing Methods ‐ Global Sourcing‐Stores – Functions,
Importance, Organization of stores & Stores layout. Stores procedure
– documentation
Inventory ‐ Need of Inventory ‐Types of Inventory ‐ Basic EOQ

3 Model ‐ EOQ with discounts ‐ Classification of material ‐ ABC 6
Analysis ‐VED, HML, FSN, GOLF, SOS (Numerical expected on
Basic EOQ, EOQ with discounts & ABC)
Quality control of material: Incoming material quality control‐
statistical quality control‐ governmental purchasing practices and
procedures‐Inventory control & Cost Reduction techniques: Inventory
4 6
turns ratios‐Standardization – need and importance. Codification –
concept, benefits. Value Engineering and Value Analysis – concept
and process.
Materials handling and storage systems, Physical distribution

logistics‐ transportation, Traffic and claims management‐ operations
5 6
research and related techniques‐ Principles of Materials Handling
system ‐ Materials Handling Equipment – Safety issues.
Text Books
Sr.
No.
Materials management: procedures ‐ A.K. Datta
1 LSC
2 Materials management: An integrated P. Gopalakrishnan PHP
197
approach ‐
Reference Books
Sr.
No.
Purchasing and Materials
1 K S Menon PHP
Management
MCC-4-E: SUPPLY CHAIN RISK MODELING AND MANAGEMENT

Cognitive
CO# Course Outcomes
Abilities
1 Understanding Identify and Analyze Business Models, Business Strategies and,

corresponding Competitive Advantage
2 Applying Formulate and implement Warehouse Best Practices
and Strategies.
3 Analysing This course enables the students to get an insight on
valuable perspectives on supply chain vulnerabilities.
198
4 Evaluating With emphasis on data, models and modeling systems the
students can analyze supply chain planning problems.
As the nature of supply chains evolves with increasing globalization,
5 Creating consolidation and just in time inventories, the amount of risk
continues to increase.
Unit
Content Contact Hr.
No.
Supply Chain Management - Integrated Planning and Models - Supply Chain
Models & modeling Systems – Supply Chain Decision Databases – Data
1 Aggressions, Facility Data, Transportation Network data, Supplier Data – 6
Integrating Supply Chain & Demand Management, Price & location
Sensitive Revenue Curves
Fundamentals of Optimization Models – Linear programming Modelling –

Resource Allocation Model, Infeasible & Unbounded Models, Multiperiod
Resource Allocation Model, Network Models., Properties of Linear
Programming Models, Dual Linear Programming Model, Parametric 7
2 6
Sensitivity Analysis., Spread sheet and Multiple Objective, unified
Optimization, Stochastic Programming. Mixed Integer Programming
Modelling, Distribution Centre Location Models, Supply Chain Network
Optimization Models, Optimization Software.
Optimization Models for Competitive Analysis, Scenario Planning, Decision

trees & Stochastic Programming, Supply Chain Strategies for managing
3 Product Variety. Simulation Models & Systems – Deterministic Simulation, 6
Monte Carlo Simulation, Simulation Software, Simulation Vs Optimization,
Inventory Theory Models –Deterministic Models, Probabilistic Models,
ABC Classification.
Risk and Management - Risk in the Supply Chain, Features of Risk, Decisions
&Risk, Structure of Decisions, Decisions with uncertainty, Risk, ignorance,
Managing Risk Structure of a Supply Chain, Increasing Risk, Trends in Supply
4 6
Chain Management. Integration of supply Chains, Cost Reduction, Agile
logistics, E – Business, Globalization, Outsourcing, Changing practices in
Logistics. Approaches to Risk Management.
Identifying Risks – Types of Risks, Tools for analyzing past events,

Operations, Problems with Risk Identification, Measuring Risk,
Consequences of Risk, Responding to Risk – Alternative responses, Defining
5 6
Options, Choosing the best response, Implementation & Activation, A
Network view of Risk – Shared Risks, Achieving an Integrated approach,
Analyzing & responding to risks.
199
Text Books
Sr.
No.
(Resource
Supply Chain Risk Management: An Gregory L. Schlegel , Management)
1
Emerging Discipline Robert J. Trent Hardcover – Import,
3 Nov 2014.
Published by the
Chartered Institute
2 Supply Chain Risk Management, Donald Waters
of Logistics &
Transport, U.K
NCC-2-J- Financial Derivatives

Course Type: Major Core Course Course Code: NCC-2-J
CO Cognitive
Course Outcomes
# Abilities
1 understanding To discover the role of derivative in an organization.
To predict and analyze the interrelationship between derivative
2 Analyzing
market and governance.
To creates awareness about functioning of derivative securities
3 Evaluating
market.
4 Evaluating To develop the understanding on Options
5 Evaluating To develop the understanding on Swaps.
Unit
Content Hr.
No.
200
Introduction
1 Financial Derivatives – History ,Nature, Participants, Products, Uses,

features, History of Derivatives Market, Myth about Derivatives and 6
regulation of Derivatives Market in India
Forward Contracts
2 Concept & Meaning of Forward Contracts, Mechanics of Forward Contracts, 6
Pricing of the Forwards, Hedging in Forward Contracts.
Future Contracts
3 Concept & Meaning of Future Contracts, Mechanism of Future Contracts; 5
Types of Future, Pricing and Hedging, Stock Index Futures.
Options
4 Concept & Meaning of Options, Types of Options, Pricing of Options: Black 5
and Scholes, Binomial Model, Trading Strategies involving Options.
Swaps
5 Mechanics of Interest Rate Swaps and Currency Swaps, Valuation of Interest 5
rate Swaps & Currency Swaps.
Text Books:
1 Investment Management Bhalla,V.K., S.Chand,
2 Financial Derivatives, Dilbag Singh, S.Chand,
Reference Books:
Options, Futures and Other

1 Gardner McMillan India.
Derivatives
Prentice Hall of
2 Understanding Futures Markets, John C
India,
201
Prentice Hall of
3 Financial Derivatives Brahmaiah & Rao,
India,
NCC-2-K: Rural Marketing

COURSE TYPE: Major Core Course COURSE CODE: NCC-2-K

ABLE TO

ABILITIES
1 UNDERSTANDING Rural market in detail
2 APPLYING Various functions of marketing for rural market
3 ANALYSING Market potential for rural market
4 EVALUATING The business activities for rural market
5 CREATING Opportunities by rural marketing
UNIT CONTENTS
HOURS
NO.
OVERVIEW OF RURAL MARKETING: Introduction of Rural
marketing –Evolution of Rural Marketing in Indian and Global Context
1 Definition- Nature –Scope - Characteristics and potential of Rural 6
Marketing - Importance of Rural Marketing- A comparative Analysis of
Rural Vs Urban Marketing
202
RURAL MARKETS & DECISION: Profile of Rural Marketing
Dimensions & Consumer Profile - Classification of Rural Marketing –
2 Marketing Mix- Segmentation- Targeting - Rural Marketing Strategies- 6
Role of Central, State Government and other Institutions in Rural
Marketing Policies.
PRODUCT & DISTRIBUTION: Product / Service Classification in
3 Rural Marketing - New Product Development in Rural Marketing- 6
Brand Management in Rural Marketing.
Pricing strategy - pricing policies - innovative pricing methods for rural
4 markets - promotion strategy - appropriate media - Designing right 6
promotion mix - promotional campaigns.
Distribution - Logistics Management - Problems encountered - selection
5 of appropriate channels - New approaches to reach out rural markets – 6
Rural
TEXT BOOKS
C G Krishnamacharyulu, Pearson
1 Rural Marketing
Lalitha Ramakrishnan Education
Awadhesh Kumar Singh
2 Rural Marketing: Indian Perspective New age
Satyaprakash pandey
A Textbook on Rural Consumer
3 Behaviour in India: A Study of Dr. A Sarangapani
FMCGs
REFERENCE BOOKS
New Perspectives on Rural
1 Marketing: Includes Agricultural Ramkishen Y
Marketing
2 Indian Rural Marketing Rajagopal Rawat Publishers
3 Integrated Rural Development R. C. Arora S. Chand & Co.
203
NCC-2-L: Change Management
Course Type: Major Core Course Couse Code: NCC-2-L
Cognitive
CO# Course Outcomes
Abilities
1 Understanding The necessity of change management
2 Applying Planned change process
3 Analysing Resistance to change
The consept of Resistance to Organizational Change

4 Evaluating
Initiatives.
5 Creating The consept of Developing an Implementation Plan.
204
Unit
Content Contact Hr.
No.
Organizational Change - Nature, levels and dilemmas of change,
1 Pressures for change, The Domino effect, Responses to change, Force 6
field analysis
Change management systems - Factors relating to change
2 management systems and culture, Committed and strong leadership, 6
Factors relating to organizational structure
Problems in change management - Problems in communication and
3 organizational resistance, Lack of organizational readiness for change, 6
Problems related to creating a culture for change, Lack of training and
education
Resistance to Change: Concept of Resistance to Change, Forms
4 of Resistance, Reactions to Change, Resistance to Organizational 6
Change Initiatives, Overcoming the Resistance to Change,
Techniques to Overcome Resistance
Implementing Change: Implementation of Change, the Delta
5 Technique, Developing an Implementation Plan, Gaining 6
Support and Involvement of Key People, Developing Enabling
Organizational Structures, Celebrating Milestones
Text Books
Sr.
No.
Organizational Change – Themes
1 Grieves, J Oxford Publishing
and Issues, 2010
Dialogic Organization Development:

Berrett-Koehler
2 The Theory and Practice of Bushe and Marshak
Publishers
Transformational Change (1st Ed)
Reference Books
205
No.
Harvard Business
1 Leading Change John. P Kotter
Review Press
The Theory and Practice of Change

2 John Hayes Palgrave
Management
Making sense of change
management Esther Cameron and
3 Korgan Page
Mike Green
NCC-2-M: Maintenance Management

Course Type: Major Core Course Couse Code: NCC-2-M
Cognitive
CO# Course Outcomes
Abilities
Strategic role of maintenance management in creating and
1 Understanding
enhancing a firm ‘s competitive advantages
The knowledge derived from different companies which can
2 Applying
impact the organisation
The key concepts and issues of maintenance in both
3 Analysing
manufacturing and service organizations.
206
Unit
Content Contact Hr.
No.
Maintenance Management – Introduction, Importance and types of

1 maintenance – Maintenance Planning - Spare Parts Management – 6
Concept of TPM
Inspection - Cent percent Inspection, Sample Inspection, Operation

2 Characteristics Curves, Statistical Quality Control, Introduction to Six 6
Sigma, Gap analysis for service quality assessment
Maintenance organization, work load, resource characteristics,

administrative structure, work planning, scheduling and control
3 strategy, feed back, combinations of manpower, tools and spares. 6
Documentations. Network planning, computer based management
information systems,.
Restoration of components, assembly, disassembly bush bearing,

housings, Ball and roller bearings, key-splines, couplings shafts- lead
screw fittings, clutches- brakes, belt pulley, chain sprocket,
4 guideways, machine hydraulics, pneumatics, electrical works and 6
motors, seals, and packings. Fasteners , welding, machining, repair
cycles, repair complexities, maintenance stages. Lubrication,
accuracies and technological test charts.
Failure statistics, Failure data, failure patterns/ statistical models,
5 Failure analysis, applications of different models, Depreciation and 6
average machine life.
Text Books
Sr.
No.
Production & Operations
1 S. N. Chary McGraw Hill
Management
Manufacturing & Operations Everest Publishing
2 L.C. Jhamb
Management House
Reference Books
207
Sr.
No.
1 Operations Management Krajewski Pearson
2 Operations Management Mahadevan Pearson
Production & Operations Irwin Professional

3 Chase
Management Publishing
NCC-2-N: OPERATIONS AND GREEN SUPPLY CHAIN MANAGEMEMENT

Course Type: Major Core Course Couse Code: NCC-2-N
Cognitive
CO# Course Outcomes
Abilities
1 Understanding To understand the role of Operations in overall Business Strategy
208
of the firm.
To understand the application of operations management policies

2 Applying and techniques to the service sector as well as manufacturing
firms.
To identify and evaluate the key factors and their interdependence

3 Analysing
of these factors in the design of effective operating systems
Unit
Content Contact Hr.
No.
Introduction, meaning, nature and scope of production and operations
management. Difference between production and operations management.
Productivity, factors affecting productivity and productivity measurement.
1 6
Work study— Method study and work measurement. Production
Technology – Types of manufacturing processes. Plant location and types of
plant layout
Services scenario in India, difference between product and service,

characteristics of services, classification of services, product and service
design, factors affecting service design, service designing process, service
2 6
blueprinting, service capacity planning. Dimensions of quality in services,
understanding service quality gap, measuring service quality using
SERVQUAL model.
Types of production planning, process of production planning and control

(PPC) – routing, scheduling and loading. Master production schedule,
3 aggregate production planning. Types of inventories, inventory control 6
techniques- EOQ, ABC, VED, FSN, HML and SDE (Simple numerical problems
on Inventory control techniques). Just-in-time (JIT) and KANBAN
Introduction – Traditional Supply Chain and Green Supply Chain –

Environmental Concern and Supply Chain – Closed-loop Supply Chain –
4 6
Corporate Environmental Management – Green Supply Chain (GSCM):
Definition, Basic Concepts – GSCM Practices. Case Studies
Green Logistics and Transportation – Definitions of Green Logistics – Critical

drivers of Green Logistics – Green transportation and logistics practices –
5 6
Environmental impacts of transportation and logistics – Closing the Loop:
Reverse Logistics. Case Studies
209
Text Books
Sr.
No.
Production and Operations Aswathappa, K. & Bhat, Himalaya Publishing
1
Management K.S.-- House, 2nd Edition
Chunawalla, S.A. & Patel, Himalaya Publishing

2 Production & Operations Management
D.R House, 9th Edition
MEC-4-A: Forex Management

CO Cognitive
Course Outcomes
# Abilities
1 Understanding To understand the dynamics of international finance.
To predict and analyse the interrelationship between Forex and
2 Analysing
governance.
3 Evaluating To Study the important aspects of international finance
Unit Content Hr.

No.
210
Introduction : What are currencies and Foreign Exchange? An Introduction
to the Course. History of the International Financial Systems- The rise of
present International Financial Systems. International Trade – Dynamics of
1 Export Growth – Integration of Global Markets – Trade Blocks –
International Financial Institutions – Development Banks – International 5
Liquidity and Special Drawing Rights- International financial crisis- origin,
history and status. International Monetary System and Working of IMF. End
game of Forex with worldwide currencies Crypto vs CBDC.
Foreign Exchange Markets : Capital and Forex Markets with reference to
new York, London, Hong Kong, Singapore, Euro land. Theories of
Exchange Rate – Purchasing power Parity, Interest Rate Parity, Demand &
Supply and Elasticity in Foreign Exchange Rate determination – Balance of
2 6
Payment – historical perspective on interest rates– Gold Standard -Inter war
instability –Bretton woods– International Monetary System - Fixed Vs.
Fluctuating Exchange Rates – The rise of Euro currencies – the rise of
private world money. Spot and Forward Rate.
Exposure management: Financial Management of the Multinational Firm –

Foreign Direct Investment – Cost of Capital and Capital Structure of a
3 Multinational Firm – ADRs, GDRs, ECBs – Syndication - Multinational 6
Capital Budgeting – Multinational Cash Management – Country Risk
Analysis – International Taxation – Double Taxation Avoidance
Agreements.
MEC-4-B: Digital Marketing

Course Type: Major Elective Course (MEC) Course Code: MEC-4-B

Cognitive
CO# Course Outcomes
Abilities
Students will be able to identify the importance of the digital
1 Understanding
marketing for marketing success
Manage customer relationships across all digital channels and

2 Applying
build better customer relationships.
Create a digital marketing plan, starting from the SWOT analysis

3 Analysing
and defining a target group.
211
Unit
Content Contact Hr.
No.
Introduction to the Course and Work plan, Introduction of the digital

1 6
marketing, Digital vs. Real Marketing, Digital Marketing Channels
Creating initial digital marketing plan, Content management, SWOT

2 6
analysis ,Target group analysis
Introduction to Web analytics, Web analytics – levels, Introduction of

3 6
Social Media Marketing
Text Books
Sr.
No.
Understanding Digital Marketing:
1 Marketing Strategies for Engaging the Ryan, D. Pearson
Digital Generation
The Beginner's Guide to Digital Mcgraw Hill

2 Pulizzi,J.
Marketing Education
MEC-4-C: Strategic HRM

Cognitive
CO# Course Outcomes
Abilities
1 Understanding Need of strategic human resource management
Critical thinking skills in analyzing theoretical and applied

2 Applying
perspectives of strategic HRM
Problems and develop managerial solutions to employment
3 Analysing
relations problems at both the national and workplace levels
212
Unit
Content Contact Hr.
No.
Introduction to Strategic HRM

1 Traditional Vs. strategic HR, Typology of HR activities, ‘Best fit’ 6
approach Vs ‘Best practice’ approach
Investment perspective of human resources
2 Investment Consideration, investments in Training and Development, 6
investment, Practices for improved Retention, investments job secure
work courses, Non-traditional investment Approaches
Linkage of Corporate Strategy, Core Competencies and Competitive
3 Advantage with HRM, Linking HRM practices to organizational 6
outcomes assessing and reducing costs
Text Books
Sr.
No.
1 Strategic Human Resource Charles R. Greer Pearson education

Management , 10th edition
Strategic human Resource S. SCHULER and Blackwell
2
Management , 2nd edition SUSAN E JACKSON publishing
Reference Books
Sr.
No.
HRM Strategic Integration and Chanda, Ashok and
1 SAGE
Organisational Performance Shen, Jie
Thomson, South-
Strategic Human Resource
2 Mello, J. A Western, Ohio,
Management
USA
Millmore, M., Lewis,
Strategic Human Resource P., Saunders, M.,
3 Pearson Education
Management Contemporary Issues Thornhill, A. and
Morrow, T
213
MEC-4-D: Enterprise Resource Planning
Cognitive
CO# Course Outcomes
Abilities
Describe the concept of ERP and the ERP model; define key
terms; explain the transition from MRP to ERP; identify the
1 Applying levels of ERP maturity.
2 Analysing Explain how ERP is used to integrate business processes;

define and analyze a process; create a process map and
improve and/or simplify the process; apply the result to an
214
ERP implementation.
Describe the elements of a value chain, and explain how core
processes relate; identify how the organizational infrastruc-ture
supports core business processes; explain the effect of a new
3 Evaluating
product launch on the three core business processes.
Unit
Content Contact Hr.
No.
ERP Introduction, Benefits, Origin, Evolution and Structure:

1 Conceptual Model of ERP, the Evolution of ERP, the Structure of 6
ERP.
ERP Marketplace and Marketplace Dynamics: Market Overview,

Marketplace Dynamics, the Changing ERP Market. ERP- Func-tional
2 Modules: Introduction, Functional Modules of ERP Software, 6
Integration of ERP, Supply chain and Customer Relationship
Applications.
ERP & E-Commerce, Future Directives- in ERP, ERP and Internet,

3 Critical success and failure factors, Integrating ERP into or- 6
ganizational culture. Using ERP tool: either SAP or ORACLE format
to case study.
Text Books
Sr.
No.
Vinod Kumar Garg
Enterprise Resource Planning
1 and Venkitakrishnan N PHI
Concepts and Practice
K
Concepts in Enterprise Resource Joseph A Brady, Ellen Thompson Course
2
Planning F Monk, Bret Wagner Technology.
215
Reference Books
Sr.
No.
1 ERP Demystified”, Alexis Leon Tata McGraw Hill
2 Enterprise Resource Planning Rahul V. Altekar Tata McGraw Hill
Vinod Kumar Garg

Enterprise Resource Planning – A
3 and Venkitakrishnan N PHI
Concepts and Practice
K
MEC-4-E: Principles of Logistics and Supply Chain Management

216
Cognitive
CO# Course Outcomes
Abilities
1 Applying To understand the principles of logistics management
2 Analysing To understand the logistics role in the economy and the

organization
3 Evaluating
Unit
Content Contact Hr.
No.
Logistics management and Supply Chain management - Definition,

1 Evolution, Importance. The concepts of logistics. Logistics relationships. 6
Functional applications – HR, Marketing, Operations, Finance, IT. Logistics
Organization - Logistics in different industries
Logistics Activities: – functions, objectives, solution. Customer Service,

2 Warehousing and Material Storage, Material Handling, order processing, 6
information handling and procurement Transportation and Packaging. Third
party and fourth party logistics - Reverse Logistics - Global Logistics
Fundamentals of Supply Chain and Importance, Development of SCM

3 concepts and Definitions Supply chain strategy, Strategic Supply Chain 6
Management and Key components. Drivers of Supply Chain Performance –
key decision areas – External Drivers of Change.
Text Books
Sr.
No.
1 Supply Chain Logistics Management: Bower sox. (2011). Mc Graw Hill.
217
2 Logistical Management: Bowersox, (2000). Mc-Graw Hill,
MEC-5-A: Financial Decision Analysis

218
CO Cognitive
Course Outcomes
# Abilities
1 understanding To discover the role of Decision Making in Finance.
To predict and analyze the interrelationship between Finance and
2 Analyzing
Decision Making.
3 Evaluating To creates awareness about Financial decision making Tools.
Unit
Content Hr.
No.
Introduction
Financial Decision Making Tools – Ratio Analysis, Financial Decisions
1 Under Risk and Uncertainty – Capital Expenditure Decisions Under Risk
6
and Uncertainty, Cost- Volume-Profit Analysis Under Conditions of
Uncertainty.
Financial Decision Alternatives –
2 4
Leasing V/S Buying, Replacement Decisions, Sequencing Decisions
Financial Restructuring Decisions
3 Business Failure and Reorganization, Mergers and Acquisitions, Capital 6

Structure Decisions Financial Decision Models, Dividend Valuation Models,
Present Valuation (PV) Models.
Text Books:
Marketing Management:A
1 Chatterjee B.K., S.Chand,
Finance Emphasis.
2 Cost Accounting, Pillai & Bhagwati, S.Chand,
Reference Books:
1 Modern Investment Theory Haugen McMillan India.
219
Prentice Hall
2 Fundamentals of Investments Alexander, Sharpe
220
MEC-5-B: Social Media, Web & Text Analytics

WILL BE ABLE TO
ABILITIES
1 UNDERSTANDIN SOCIAL MEDIA, WEB & TEXT ANALYTICS
G
2 APPLYING Functions of social media in business
3 ANALYSING Market for social media and web analytics
UNIT CONTENTS
HOURS
NO.
Introduction to Social Media Analytics: Monitoring Customer
Engagement in Social Media, Identifying Opinions through Sentiment
1 6
Analysis and Topic Modeling, Introduction to Social Network Analysis
and Metrics, Identifying Influencers in Social Network.
ADVANTAGES: advantages of social media from buyers point of view,
2 from seller’s point of view, from society’s point of view. Application of 6
web and text analytics in marketing.
SOCIAL MEDIA ANALYTIC TOOLS: Monitoring social media team,
Impact of various tools of social media, E-commerce impact on social
3 6
media and vice-versa, Social media marketing and its impact on
consumers.
TEXT BOOKS
Social Media Data Charles W.I. Hill and Arun Kumar Tata McGraw
1
Mining and Analytics, Jain Hill
Social Media Data John D. Daniels and Lee H. Pearson
2
Mining and Analytics, Radebaugh Education
O. Boykin & A. Tata Mc Graw
3 a, International Business
Chalkiopoulus (2019) Hill
REFERENCE BOOKS
1 Michael R. Czinkota, Ilkka A.
Social media & web
Ronkainen and Michael H. Cengage Learning
analytics
Moffet
221
MEC-5-C: Global HRM
Course Type: Major Core Course (CC) Couse Code: MEC-5-C
Cognitive
CO# Course Outcomes
Abilities
The fiver aspects of international perspective of HRM to the
1 Understanding
students.
General human resource management in an international
2 Applying
perspective is essential to international business
3 Analysing The prerequisite of Training programs
Unit
Content Contact Hr.
No.
Introduction –Defining International HRM, Difference between Domestic and

International HRM, The International Recruitment process-
1 Recruitment Means: Internal-External, advantages and disadvantages, 6
international selection, effectiveness analysis of selection process,
special issues in IHRM, Understanding human behaviour in global.
Training and Development: Importance of training program for

2 international perspective, components of effective Pre-departure 6
training, developing staff-through international assignments: Role of
Expatriate Training.
Compensation: Meaning of compensation, type of compensation,

3 objective of international compensation, key components of an 6
international compensation program, approaches to international
compensations
Text Books
Sr.
No.
222
International Human Resource Monir Tayeb Oxford
1 University
Management, 10th edition
Press
Routledge Global
International Human Resource Randall Schuler &
Human Resource
2 Management, 8th edition Dennis Briscoe,
Management Series
Reference Books
Sr.
No.
International
Human
1 Resource P. Subba Rao Himalaya
Management
B. Sebastian Reiche,
International Human Resource
Anne-Wil Harzing,
2 Management Sage
Helene Tenzer
Global Human Resource

Management: Managing People in Derek Eldridge and
3 Edward Elgar
Developing and Transitional Willy McCourt
Countries
223
MEC-5-D: Inventory Control
Course Type: Major Core Course (MCC) Couse Code: MEC-5-D
Cognitive
CO# Course Outcomes
Abilities
Provide students with a broad overview of the supply chain
1 Understanding
management discipline.
Students will learn the importance of supply chain

2 Applying
management and effects it has on the firm.
Provides a framework for further study in supply chain

3 Analysing management.
Unit
Content Contact Hr.
No.
Inventory management defined Independent and dependent

1 demands Deterministic and stochastic demands Different inventory 6
systems Inventory costs Service level and safety stock Inventory
policy, order quantity and reorder point
Deterministic demand model Stochastic demand model Newsvendor
2 6
model Optimal solution and approximations
Independent and dependent demands ABC Analysis Joint
replenishment inventory problem Series, assembly, tree and general
production network systems Optimal solution, heuristics and
3 6
approximation Bill of material and material requirements planning
(MRP) Supply chain management Material management organization
Centralized and decentralized management
Text Books
Sr.
No.
224
Inventory Management: Principles, Kluwer Academic
1 Toomey, J. W.,
Concepts and Techniques Publishers, 2000.
Reference Books
Sr.
No.
The McGraw-Hill
1 Foundations of Inventory Management Zipkin, Paul H.,
Company, 2000.
Inventory Management and Production . Silver, E. A., Pyke, D. F. 3rd Edition, Wiley,
2
Planning and Scheduling. and Peterson, R., 1999.
225
MEC-5-E: Logistics Legal Framework
Course Type: Major Core Course (MCC) Couse Code: MEC-5-E
Cognitive
CO# Course Outcomes
Abilities
Provide students with a broad overview of the supply chain
1 Understanding
management discipline.
Students will learn the importance of supply chain

2 Applying
management and effects it has on the firm.
3 Analysing Provides a framework for further study in supply chain

management.
Unit
Content Contact Hr.
No.
IndianContractAct,1872-Contract–Meaning–Essential Elements –Offer and
Acceptance– Consideration–Capacity–Consent–Legality of object–Quasi
1 contract–Discharge of Contract–Breach of Contract– Remedies. Contract of 6
Indemnity and Guarantee - Bailment: Rights and Duties of Bailor and
Bailee–Contract of Agency:–Creation of Agency– Rights and Duties of Agent
and Principal–Termination of Agency
Lawson Carriage of Goods: TheBillsOfLadingAct1855AndThe
CarriageOfGoodsBySeaAct1992-Non-ContractualActions-FunctionsOf The
2 Bill Of Lading Contracts Of Carriage - Modifications To The Traditional 6
Carriage Contract Model-Third-Party Rights Under The Initial Carriage
Contract Act Common Law And In Equity - Statutory Transfernts
TheCargoClaimEnquiry-Duties,RightsandLiabilitiesofCommon Carriersunder:
(i)TheCarriersAct,1865.(ii)TheRailwaysAct,1989,(iii)The Carriage By Road
3 Act, 2007 (iv) The Carriage by Air Act, 1972– Indian Consumer Protection 6
Act, 1986: Objects – Rights of Consumers – Consumer Dispute–Procedure of
Filing Complaint–Procedure for redressal of Complaints.
Text Books
226
No.
Mercantile Law.
1 Elements of Shipping: Alan E. Branch. (2007). New Delhi: Sultan
Chand & Sons.
227
MEC-6-A: Life and General Insurance Management
CO Cognitive
Course Outcomes
# Abilities
1 understanding To discover the role of General and Life Insurance.
2 Analyzing To predict and analyze the Scope of Insurance in General.
3 Evaluating To creates awareness about IRDA.
Unit
Content Hr.
No.
Introduction to insurance
1 Insurance, Purpose and Need of Insurance, Insurance as a social security 6

tool, Role of Insurance in economic development, General Insurance
concept, products, IRDA, Role and Functions of IRDA.
Principles of life assurance
Life Insurance contract, Principle of utmost Good faith, Insurable Interest,
Principle of Indemnity, Needs and Insurance.
2 Life insurance product, Traditional / Unit Linked Policies, Individual and
Group Policies. With Profit and Without Profit. Types of Insurance Products 5
as Whole Life Products, Interest sensitive product, Term Assurance.
Annuities, Endowment Assurance etc.Insurance Products for Female and
Children etc. Advantages of Life Insurance.
Premium and bonuses
3 Premium, bonus, bancassurance, underwriting, insurance documents, role of 6

an insurance agents, life insurance marketing, current Insurance Programme
under government initiative.
228
Text Books:
1 Life Insurance P.Perriaswami Himalaya Publishing House
2 Insurance Management S.C.Sahoo Himalaya Publishing House
Himalaya Publishing
3 Himalaya Publishing House, Himalaya Publishing House
House,
Reference Books:
1 General Insurance in India K.C. Sherma McMillan India.
2 Practices of General Insurance Dr. S. Vimal Himalaya Publishing House
MEC-6-B: Current trends in Marketing
229
ABLE TO

ABILITIES
1 UNDERSTANDIN Current trends in marketing
G
2 APPLYING Functions of marketing management
3 ANALYSING Market potential for different businesses
UNIT CONTENTS
HOURS
NO.
INTRODUCTION: Introduction – Definition, nature and scope of
1 Marketing management. Functions of marketing management. 6
PLANNING & MARKETING ORGANIZATION: Levels of planning,

Marketing planning, Steps in marketing planning, Significance of
marketing planning.
2 Marketing organization, Purpose & objectives of marketing 6
organization, Size of marketing organization, Marketing mix, Extended
P’s of marketing mix.
Market segmentation & its need.
PRODUCT DEVELOPMENT: Introduction, New product development-
Definition, concept, requirements. What is product development, Stages
in new product development?
3 6
Product life cycle- concept and stages, Product decisions & strategies,
Product- Differentiation & positioning. Types of products. Product line,
Product diversification, Branding decisions.
TEXT BOOKS
HIMALAYAN
MARKETING
1 BIPLAB S. BOSE PUBLISHING
MANAGEMENT
HOUSE
Marketing management
2 P. K. AGRAWAL PRAGATI’S
“an Indian perspective”
REFERENCE BOOKS
230
1 MARKETING
PHILIP KOTLER
MANAGEMENT
2 MARKETING Oxford University
Rakesh Mohan Josh
MANAGEMENTs Press
3 MARKETING
Vyuptakesh Sharan Pearson Education
MANAGEMENT
MEC-6-C: Current trends in HRM

231
Cognitive
CO# Course Outcomes
Abilities
1 Understanding The various approaches and techniques of measuring HR
Measuring HR’s performance and its contribution to the

2 Applying
firm’s performance consistently
How HR practitioners can measure their contribution to their
3 Analysing
firm’s growth
Unit
Content Contact Hr.
No.
Introduction and Overview - Changing Role of HR, HR as a Strategic

1 6
Partner, The Need for Measuring HR
Approaches to Measuring HR - Competitive Benchmarking, HR

Accounting, HR Auditing, HR Cost Monitoring, HR Effectiveness
2 6
Index, HR Key Indicators, HR MBO, HR Profit Centre, HR
Reputation, Return on Investment, Surveys
Measuring Specific Impact-Measuring HR’s Contribution to
Enterprise Goals, Cost Benefit Analyses for HR Interventions,
3 6
Measuring HR’s Impact on Processes, Measuring HR’s Value Added,
Balanced Scorecard and HR Scorecard
Text Books
Sr.
No.
Brian E. Becker,
The HR Scorecard: Linking People, David Ulrich, Harvard Business
1 Strategy, and Performance (1st
Mark A. Huselid Review
edition)
2 Brian Becker & Dick Harvard Business

The Workforce Scorecard: Managing
Beatty) Review
232
Human Capital to Execute Strategy
Reference Books
Sr.
No.
The Differentiated Workforce: Brian E. Becker, Mark
Harvard Business
1 Transforming Talent Into Strategic A. Huselid, and
Review
Impact Richard W Beatty
Dave Ulrich, Wayne
Human Resources Management Brockbank, Mark A. Harvard Business
2
Success Huselid, Brian E. Review
Becker
AI Revolution in HRM: The New Ashwani Kumar Sage publications
3 Scorecard Upadhyay, Komal India private
Khandelwal limited
MEC-6-D: Information Management

233
Cognitive
CO# Course Outcomes
Abilities
1 Understanding Understand the concepts of Information Management
2 Applying Learn its applications
3 Analysing Analyse the scope and avenues
Unit No. Content Contact Hr.
Program Security, Malicious code and controls against threats; OS

level protection; Security – Firewalls, Network Security Intrusion
1 6
detection systems. Data Privacy principles. Data Privacy Laws and
compliance.
Principles of Information architecture and framework, , Navigation

2 systems and Labelling systems, Conceptual design, Granularity of 6
Content.
Data retention policies; Confidential and Sensitive data handling,
lifecycle management costs. Archive data using Hadoop; Testing and
3 6
delivering big data applications for performance and functionality;
Challenges with data administration.
Text Books
Sr.
No.
Management Information Systems: Kenneth C.
1 Morgan kaufmann
Managing the Digital Firm Laudon, Jane Laudon
Information Management:
2 Strategies for Gaining a William McKnight Morgan kaufmann
Competitive Advantage with Data
MEC-6-E: Strategic Logistics Management

234
Cognitive
CO# Course Outcomes
Abilities
To describe the conceptual and theoretical backgrounds of
1 Understanding
strategy and strategic management.
To help the students understand and appreciate the process of

2 Applying
strategic planning and execution
3 Analysing To imbibe the process of strategic management in logistics.
Unit No. Content Contact Hr.
Strategy: Introduction - Strategic planning and strategic management:

1 Levels of strategic planning - Process of strategic planning - dimensions of 6
strategic decisions - Strategic management process
Business level strategies: - acquiring core competencies – Porter’s Generic

2 Strategies Model – Functional level strategies: Production and Operations 6
– Finance – HR – Marketing and R & D Strategies
Strategic analysis and choice: Portfolio Analysis-BCG Growth-Share Matrix,

GE Business Screen, Shell’s Directional Policy Matrix, Hofer’s Product –
3 6
Market Matrix Strategic implementation: Steps- structural issues-
behavioral issues- strategic leadership
Text Books
Sr.
No.
3 rd Edition: Tata
Strategic Management and Business
1 AzharKazmi. (2007). McGraw Hill. New
Policy –
Delhi
3rd Edition: Prentice

2 Strategic Management - R. Srinivasan. (2007). Hall India, New
Delhi.
235
NEC-2-J: Management of Financial Services
Course Type: Minor Elective Course (NEC) Course Code: NEC-2-J
CO Cognitive
Course Outcomes
# Abilities
1 understanding To discover the role of financial services in the overall financial
236
system.
2 Analyzing To predict the role of stock Exchanges in financial System.
3 Evaluating To creates Awareness about Management of Financial Services.
Unit
Content Hr.
No.
Introduction
1 Introduction to Financial Systems and Financial Markets; Concept, Nature 6

and Scope of Financial Services; Regulatory Framework for Financial
Service. Risk involved in Financial Services and its management;
Stock Exchange Operations
Managing of issue shares and bonds- Mobilizing of Fixed Deposits Inter-
2 Corporate Loans.
5
Other Financial Services-Leasing and Hire Purchase; Debt Securitization;
Housing Finance.
Advanced Banking and Insurance
3 Concept of Advance Banking and Insurance ,Credit Rating; Credit Cards; 6

Mutual Funds;; Merchant Banking Services; Venture Capital, Factoring for
Failing and Bill Discounting.
Text Books:
1 Management of Financial Services Bhalla, V.K., Anmol Publishing
2 International Financial Centres V.K. and Dilbag Anmol Publishing
3 Marketing of Financial Services Ennew. C, Heinemann Professional
Reference Books:
237
1 Indian Financial System, Pathak, Pearson Education.
Emerging Scenario of Financial

2 Gordan, E. Himalaya Publishing House
Services
NEC-2-K: Marketing of Small Business

COURSE TYPE: MINOR ELECTIVE COURSE (NEC) COURSE CODE: NEC-2-K

WILL BE ABLE TO
ABILITIES
1 UNDERSTANDIN Small business enterprise marketing concept
G
2 APPLYING Various concepts for SSI
238
3 ANALYSING Market potential and increasing the same for SSI
UNIT CONTENTS HOURS

NO.
1 1. Marketing Fundamentals & Marketing Plan for small business, 6
2. Marketing Environment, Marketing Research
3.
2 4. Customer & Competition 6
5. Segmenting, Targeting & Positioning for small business
6. Developing New Products & Services for small business
7.
3 8. Branding, Promotion 6
9. Pricing, Distribution For small business
TEXT BOOKS
1 Marketing Philip kotler S. chand
management
2 Fundamentals of S. Chand
marketing
management
NEC-2-L: Competency Management

Course Type: MINOR ELECTIVE COURSE (NEC) Course Code: NEC-2-L

Students will be able to know the concepts Competency
1 Remembering
Management.
239
Students will be able to understand the managerial
2 Understanding competencies in changing business environment and the
resultant challenges.
To establish links between managerial competencies for
3 Applying
effective career development
Unit
Content Hr.
No.
Concept of Competencies
Concept of Managerial competencies for effective work performance,
Theoretical foundations for competency identification and its role in career
development, managerial competency and career development in a dynamic
1 business environment and in global workplace, PJ Job fit Theory, PE fit 6
Theory, Holland Theory, techniques for competency mapping, career
planning, role of competency mapping in career planning and development,
contribution of effective competency mapping in effective career
development system.
Training for Competency Management for Career Development
Drawing career paths for self and the employees of the organization; career
2 translation and career plateauing, identifying training needs, develop suitable 6
training programmes for competency management, challenges in training for
career development of employees, implementing and managing training
programmes consistently, Competency Appraisal for Career Development.
Management Competencies, Career Development in Organizations
3 Developing a model for competency mapping and management for effective 8

career development for a chosen firm, Career Development and Business
strategy, Special issues in Career Development
Text Books
Sr.
No.
Himalaya
1 Developing Managerial Skills in OB Cheryl Tromley
2 Career Development Nitin Sarawadekar Mc Graw Hill
240
Competency Mapping and
3 Radha Sharma Mc Graw Hill
Assessment Center
Reference Books
Sr.
No.
1 Competency at Work Spencer and Spencer Wiley Publication
2 Assessment Center T.B. Rao SAGE
241
NEC-2-M- Logistics Management
Course Type: Minor Elective Course (NEC) Couse Code: NEC-2-M

Cognitive
CO# Course Outcomes
Abilities
1 Understanding To develop competencies and knowledge of students to

become logistics professionals
2 Applying To orient students in the field of Logistics
3 Analysing To help Students to understand Fundamentals of Logistics
Unit Contact
Content
No. Hr.
Concept of Logistics: Introduction, Objectives, Concept of Logistics,

Objectives of logistics, Types of logistics, Concept of Logistics
Management, Evolution of Logistics, Role of Logistics in an Economy,
1 6
Difference between Logistics and Supply Chain Management, Logistics
and Competitive Advantage, Logistics Mix, Logistics in Organised
Retail in India
Integrated Logistics: Introduction, Objectives, Concept of Integrated

Logistics, Inventory flow, Information flow, Operational Objectives of
Integrated Logistics, Barriers to Integration, Organisation structure,
2 Measurement system, Inventory ownership, Information technology, 6
Knowledge transfer capability, Logistical Performance Cycle, Logistics
performance cycle, Manufacturing support performance cycle,
Procurement performance cycle
Global Logistics ‐ Global Supply Chain ‐ Organizing for Global
Logistics‐Strategic Issues in Global Logistics ‐ Forces driving
Globalization ‐ Modes of Transportation in Global Logistics Barriers to
3 6
Global Logistics ‐ Markets and Competition ‐ Financial Issues in
Logistics Performance ‐ Integrated Logistics ‐ Need for Integration ‐
Activity Centres in Integrated Logistics. Role of 3PL&4PL.
242
Text Books
Sr.
No.
The
Fundamentals of Douglas Lambert,
Irwin/Mcgraw‐Hill
1 Logistics Management James R Stock, Lisa
Series in
M. Ellram,
Marketing
2 Logistic Management Vinod V. Sople (2009) Pearson Limited.
Reference Books
Sr.
No.
Management for International Sudalaimuthu &
1 PHI Learning
Business: Text and Cases, Anthony Raj
243
NEC-2-N- Export and Import Management
Course Type: Minor Elective Course (NEC) Couse Code: NEC-2-N

Cognitive
CO# Course Outcomes
Abilities
1 Understanding The program gives a foundation to participants who seek a career in

International markets.
2 Applying To focus on International trade barriers and risk management.
3 Analysing To help Students to understand Fundamentals of import and

export
Unit Contact
Content
No. Hr.
Export & Import – Introduction, Definitions. Evolution of Export &

1 Import.ForeignTrade—InstitutionalFrameworkandBasics.Multinational 6
Organizations & Structure, International Business Scenario
Export-Import—DocumentationandSteps,Export–ImportStrategies and
2 Practice, Export Marketing, Business Risk Management and Coverage, Export 6
Incentive Schemes
Logistics and Characteristics of Modes of Transportation, Characteristics of

3 6
Shipping Industry, World Shipping, Containerization and Leasing Practices.
244
Text Books
Sr.
No.
Justin Paul & Rajiv Oxford University
1 Export Import Management Aserkar(2010). Press
Export Import Procedures - New Age

2 Rama Gopal C.(2007).
Documentation And Logistics International
245

MBA - General New 09-05-2023 (Final)

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G H Raisoni University

School of Management Studies

Effective from AY 2020-2021

Vision and Mission

Be an internationally acclaimed University, recognized for excellence in teaching,

Mission of the University

Foster all-round development of students through multifaceted education and sustained

Vision of the School

To engineer excellence in management education by developing and producing corporate

Mission of the School

As per admission rules framed by the Directorate of Technical Education, Government of

5. Definitions of Important terms

a. Outcome-Based Education (OBE)

Outcome-based education is student-centered instruction that focuses on measuring student

b. Programme Educational Objectives (PEOs)

c. Graduate Attributes (GAs)

d. Programme Outcomes (POs)

e. Programme Specific Outcomes (PSOs)

f. Course Outcomes (COs)

PEO PEO Statements

PEO- 1 To develop critical thinking and problem-solving skills among students

To enable students to develop contemporary skills to adapt fast changing

6. Program Outcomes (POs)

1. Apply knowledge of management theories and practices to solve business problems.

7. Programme Specific Outcomes (PSOs)

8. Graduate Attributes (GAs)

At the end of the MBA programme the learner shall exhibit

GA1 Managerial aptitude

GA2 Proficiency in Communication, Collaboration, Teamwork and Leadership

GA3 Competence in Creativity & Innovation

GA5 Global Orientation

GA6 Proficiency in ICT & Digital Literacy

GA7 Entrepreneurship & Intrapreneurship Orientation

GA8 Cross-functional & Inter-disciplinary Orientation

GA9 Results Orientation

GA10 Professionalism, Ethical, Values Oriented & Socially Responsible behaviour

GA11 Life-Long Learning

SIP Activity Compulsory 6 1 6 50 50 - 100 100

Dissertation Compulsory 4 1 4 50 50 - 100 100

Total 102 3000

2 CC-2 CC-8 CC-12 CC-15 MCC 4 12

3 CC-3 CC-9 MCC-3 MCC-4 NCC 2 6

4 CC-4 CC-10 NCC-1 NCC-2

7 CEC-1 CEC-4 MEC-1 MEC-4 CEC 4 8

For a Major + Minor Specialization combination, the learner shall complete

The following specializations shall be offered as MAJOR

The following specializations shall be offered as MINOR

Indian Ethos and Business Legal and Business

CC-11 Strategic Management CC-14 Project Management

Innovation Technology International Business

Fin- Direct and Indirect

Fin- Financial Decision

Fin- Life and General

Fin- Indian Financial Fin- Management of

2 OE-7 Indian Models in

Intellectual Property Rights

11. Enrichment Courses

1. All the Enrichment Courses shall be of 1 credit each.

1. All the ASCC shall be of 2 credits each.

13. Summer Internship Project Activity

16. End Semester Evaluation (ESE)

1. The ESE shall have 5 questions each of 10 marks.

18. Block Credit Transfer