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FOURTH CANADIAN EDITION
INTRODUCTION TO
MANAGERIAL
ACCOUNTING
PETER C. BREWER
Miami University, Oxford, Ohio
RAY H. GARRISON
Professor Emeritus, Brigham Young University
ERIC W. NOREEN
University of Washington and INSEAD
SURESH S. KALAGNANAM
University of Saskatchewan
GANESH VAIDYANATHAN
University of Saskatchewan
viii Contents
Comparison of Job-Order and Process Costing 161 Designing an Activity-Based Costing System 218
Similarities between Job-Order and Process Costing 161 Step 1: Identify Activities and Create an
Differences between Job-Order and Process Costing 161 Activity Dictionary 219
Step 2: Create Activity Cost Pools 219
Process Cost Flows 162
Step 3: Identify the Resources Consumed by Individual
The Flow of Materials, Labour, and Overhead Costs 163 Activity Cost Pools 221
Materials, Labour, and Overhead Cost Entries 163 Step 4: Identify the Activity Measure for Each
Product Cost Categories in a Process Costing System 165 Activity Cost Pool 221
Step 5: Estimate the Total Activity Volume for
The Costing Challenge in a Process
Each Measure 222
Costing Environment 166
Step 6: Compute a Predetermined Activity Rate for
Degree of Completion and Equivalent Units of Production 167 Each Activity Cost Pool 222
The Flow of Physical Units 168 Step 7: Allocate Activity Costs to Desired Cost Objects 222
Computation of Equivalent Units of Production and Using Activity-Based Costing 222
the Cost per Equivalent Unit 169
Comtek Sound, Inc.’s Basic Data 222
Production Report—Weighted Average Method 170
Direct Labour-Hours as a Base 223
Step 1: Prepare a Quantity Schedule and Compute Computing Activity Rates 224
the Equivalent Units 171
Computing Product Costs 225
Step 2: Compute Costs per Equivalent Unit 172
Step 3: Prepare a Cost Reconciliation 173 Activity-Based Costing in Nonmanufacturing
Functions and Organizations 227
Example of a Cost Reconciliation 173
Step 1: Prepare a Quantity Schedule and Compute the Evaluating Activity-Based Costing 231
Equivalent Units 179
Benefits of Activity-Based Costing 231
Step 2: Compute Costs per Equivalent Unit 181
Limitations of Activity-Based Costing 232
Step 3: Prepare a Cost Reconciliation 181
Learning Objectives Summary 234
A Comparison of Costing Methods 183 Application Competency Summary 235
A Comment about Rounding Errors 183 Review Problem: Activity-Based Costing 235
Learning Objectives Summary 184 Questions 238
Application Competency Summary 186 Brief Exercises 238
Review Problem: Process Cost Flows and Reports 189 Exercises 240
Questions 193 Problems 242
Brief Exercises 194 Building Your Skills 252
Exercises 196 Appendix 6A: Cost Flows in an
Problems 201 Activity-Based Costing System On Connect
Building Your Skills 208 Appendix 6B: Cost of Quality On Connect
Contents ix
PART II: PLANNING AND DECISION MAKING CVP Relationships in Equation Form 331
CVP Relationships in Graphical Form 332
Chapter 7
Assumptions of CVP Analysis 334
Budgeting 256
Some Applications of CVP Concepts 334
Budgets and Budgeting 260
Example 1: Increase in Fixed Cost, Leading to an
Responsibility for Budgets 260 Increase in Sales Volume 335
Advantages of Budgeting 260 Example 2: Increase in Unit Variable Costs,
An Overview of the Master Budget 261 Leading to an Increase in Sales Volume 336
Choosing a Budget Period 263 Example 3: Increase in Fixed Cost, Decrease in Selling
Price, Leading to an Increase in Sales Volume 336
Zero-Based Budgeting 263
Example 4: Increase in Variable Cost per Unit and Decrease in
Preparing the Master Budget 264
Fixed Cost, Leading to an Increase in Sales Volume 337
The Sales Budget 265
Example 5: Calculation of Selling Price to Meet Profit Target 338
The Production Budget 266
Importance of the Contribution Margin 338
Inventory Purchases—Merchandising Firm 267
Break-Even Analysis 340
The Direct Materials Budget 267
The Direct Labour Budget 268 Break-Even Computations 340
The Manufacturing Overhead Budget 270 Target Profit Analysis 343
The Ending Finished Goods Inventory Budget 271 The Effect of Income Tax 344
The Selling and Administrative Expense Budget 271 The Margin of Safety 345
The Cash Budget 273 CVP Considerations in Choosing a Cost Structure 346
The Budgeted Income Statement 275
Cost Structure and Profit Stability 346
The Budgeted Balance Sheet 277
Operating Leverage 349
Master Budget for a Merchandise Company 279
Learning Objectives Summary 351
Practical Issues in Budgeting: Use and Abuse 281
Application Competency Summary 352
Organizational and Financial Control Using Budgets 281
Review Problem 1: CVP Relationships 353
Beyond Budgeting 283
Questions 356
Learning Objectives Summary 285
Brief Exercises 356
Application Competency Summary 286
Exercises 359
Review Problem 1: Budget Schedules 290
Problems 363
Review Problem 2: Comprehensive
Building Your Skills 369
Budget Preparation 292
Appendix 8A: Multi-Product
Questions 295
Break-Even Analysis On Connect
Brief Exercises 295
Appendix 8B: Absorption Costing and
Exercises 300 Variable Costing On Connect
Problems 304
Building Your Skills 315 Chapter 9
Appendix 7A: Topics in Master Budget
Preparation On Connect Relevant Costs: The Key to Decision Making 374
Cost Concepts for Decision Making 376
Chapter 8
Identifying Relevant Costs and Benefits 376
Cost–Volume–Profit Relationships 320 Common Mistakes to Avoid in Relevant Cost Analysis 380
The Basics of CVP Analysis 322 Adding and Dropping Product Lines and
Other Segments 385
The Contribution Margin Income Statement 322
Contribution Margin and CVP Analysis 327 An Illustration of Cost Analysis 385
Contribution Margin Ratio and CVP Analysis 329 Beware of Allocated Fixed Costs 387
x Contents
Contribution in Relation to a Constrained Resource 396 Criticisms of the SRR Method 460
Expanding the Net Present Value Method 446 Ideal versus Practical Standards 485
Setting Direct Materials Standards 486
The Total Cost Approach 446
Setting Direct Labour Standards 487
The Incremental Cost Approach 448
Setting Variable Manufacturing
Least-Cost Decisions 448
Overhead Standards 487
Preference Decisions—The Ranking of Preparing the Standard Cost Card 487
Investment Projects 450
The Static Budget 488
The Internal Rate of Return Method 451
Preparing the Static Budget 488
Calculating the Internal Rate of Return of a Project 451 Calculating the Budgeted Variable Manufacturing Costs:
Interpretation and Use of the IRR 453 Two Alternative Cost Formulas 489
Comparison of the IRR and NPV Methods 453 Static Budget Performance Report 491
Contents xi
Variance Analysis—Direct Labour Variances 506 Advantages and Disadvantages of Decentralization 571
Responsibility Centres 572
Direct Labour Rate Variance 506
An Example of Responsibility Centres 573
Labour Efficiency Variance 507
Segmented Reporting 574
Variance Analysis—Variable Overhead Variances 509
Measuring and Controlling Investment
Variable Overhead Spending (Rate) Variance 509 Centre Performance 577
Variable Overhead Efficiency Variance 510
Measuring Performance: The Return on
Summary of Variable Cost Variances 511 Investment Formula 577
Controlling the Rate of Return 578
Fixed Overhead Cost Variances 512
The ROI Levers for Controlling Performance:
The Nature of Fixed Costs of Manufacturing 512 The DuPont Approach 579
Control of Fixed Overhead Costs 513 Increase Sales to Improve ROI 581
Fixed Overhead Budget Variance 514 Reduce Expenses to Improve ROI 581
Overhead Application in a Standard Costing System Reduce Assets to Improve ROI 582
and the Volume Variance 515 Criticisms of ROI 583
Volume Variance for Colonial Pewter 517 Residual Income—Another Measure of
Interpretation of the Volume Variance 518 Investment Centre Performance 583
A Note on the Denominator Activity Level 519
Motivation and Residual Income 585
Overhead Variances and Under- or Overapplied
Divisional Comparison and Residual Income 586
Overhead Cost 520
Computing Profitability of Non-Revenue-Generating
The Flexible Budget Cost Variance Analysis Report 521
Segments 586
Standard Costing and Variance Analysis in an
Activity-Based Costing Environment 523 Multi-Dimensional Performance Measurement:
The Balanced Scorecard 587
Variance Analysis and Management by Exception 523 Learning Objectives Summary 590
Application Competency Summary 591
Evaluation of Controls Based on Standard Costs 524
Review Problem: Return on Investment and
Advantages of Standard Costs 524 Residual Income 592
Potential Problems with Standard Costs 524 Questions 592
Learning Objectives Summary 525 Brief Exercises 593
Application Competency Summary 527 Exercises 595
xii Contents
Acid-Test (Quick) Ratio The Completed Cash Flow Statement (Steps 7 and 8)
Interpretation of the Cash Flow Statement
Accounts Receivable Turnover
Depreciation
Inventory Turnover
Learning Objectives Summary
Ratio Analysis—The Long-Term Creditor
Application Competency Summary
Times Interest Earned Ratio Review Problem: Cash Flow Statement
Debt-to-Equity Ratio Questions
Summary of Ratios and Sources of Brief Exercises
Comparative Ratio Data Exercises
Problems
Learning Objectives Summary
Building Your Skills
Application Competency Summary
Review Problem: Selected Ratios and Appendix 14A: The Direct Method of Determining the
Financial Leverage Net Cash Provided by Operating Activities
Questions Appendix 14B: The T-Account Approach to Preparing
the Cash Flow Statement
Brief Exercises
Exercises
Problems Endnotes EN-1
Building Your Skills Index IN-1
Empowering Students to Rise to New Levels
Concise Coverage
Students want a text that is concise, clear, and readable. Introduction to Managerial Ac-
counting presents everything students need to know, keeping the material accessible and
avoiding advanced topics related to cost management. Students’ biggest concern is mak-
ing sure they can solve the end-of-chapter problems after reading the chapter. Market re-
search indicates that Introduction to Managerial Accounting achieves—and helps students
achieve—this better than any other concise managerial accounting text on the market.
More important, students will learn the critical thinking skills crucial to success
in business. This combination of conceptual understanding and the ability to
apply this knowledge in the real world empowers students to make business
decisions and ascend to new heights.
Decision-Making Focus
All students need to know how accounting information is used to make business deci-
sions, especially if they plan to be future managers. That’s why Brewer et al. have made
decision making a pivotal component of Introduction to Managerial Accounting. In every
chapter, you’ll find important features designed to teach students how to use accounting
information like a manager. Decision Point boxes challenge students to develop analyti-
cal and critical thinking skills in solving managerial accounting problems in both corpo-
rate and entrepreneurial settings. Building Your Skills cases give students’
decision-making skills an added boost by presenting them with more in-depth scenarios
to work through.
Spotlight on Service
To reflect Canada’s growing service-based economy, this text is filled with examples from
service-based businesses. These examples are much more relevant and meaningful to
non-majors than are the manufacturing examples typically used in managerial accounting
texts. In keeping with the text’s decision-making focus, every service example is presented
to help students relate the concepts in this book to the decisions made by real-world
working managers. A student reading Introduction to Managerial Accounting should never
have to ask, “Why am I learning this?”
xiii
Powerful Pedagogy
Introduction to Managerial Accounting has a wealth of peda-
gogy designed to make studying productive and hassle-free. On the following
pages, you’ll see the kind of engaging, helpful pedagogical features that have
made Introduction to Managerial Accounting one of the best-selling managerial
accounting texts on the market.
ON THE JOB
On the Job
Dragon Helps Build the
Container Business
Each chapter opens with a feature titled On the Job that provides a real-world ex-
Imagine getting more than the “ask” (the amount you asked for) ample for students, allowing them to see how the chapter’s information and insights
3twenty Solutions
apply to the world outside the classroom. A critical thinking question is asked at
McCrea and Evan Willoughby of Saskatoon-based 3twenty
Solutions did after impressing the investors with their solution for
temporary accommodations. For many large corporations, such
as Claude Resources, Cameco Corporation, and San Gold, that
are looking to accommodate employees temporarily in remote
locations, building and then tearing down housing is costly and
environmentally unsound. 3twenty Solutions offers a more cost-
effective and environmentally friendly solution.
fixed costs are not very high, but I know that they can easily get
out of hand,” McCrea says. 3twenty subcontracts the electrical
and plumbing work and pays by the container (a variable cost);
the end of the feature to enhance students’ critical thinking abilities.
McCrea and Willoughby got together in 2009 to convert used hiring a full-time electrician and plumber would change the cost
shipping containers into temporary housing. The units come fully structure from variable to fixed. Direct labour is also a fixed cost.
insulated and equipped with lighting, heating, and water, providing “Our production workers are efficient, but we often have a small
a comfortable private bedroom in a remote location! Customers period of downtime between jobs. Although we don’t regret hav-
can order a single unit or a large multi-unit complex. The plant’s ing to pay our workers during transitions, it is important that we
25 production workers are currently constructing a complex find alternative ways to generate revenues to cover the downtime
that will accommodate 180 people for the Department of National costs.” Right now, demand is not an issue. However, the com-
Defence. pany is thinking ahead and looking for alternative ways of generat-
As an owner and the accountant, McCrea is pleased that the ing revenues, including renting offices and camps to customers
company exceeded revenue and profit expectations in its very first looking for short-term solutions.
full year of operation, and he is clearly optimistic about the future. According to McCrea, being on Dragons’ Den was a great
“The learning curve was steep,” explains McCrea, and he knows experience. Having one of Canada’s top oil and gas investors—
that there is much more to learn. But one thing is clear—3twenty dragon W. Brett Wilson—on board adds credibility to the busi-
understands the importance of a quality product, and that quality ness and provides a comfort level to the young entrepreneurs.
comes at a price. McCrea knows that cost control is critical to “We can turn to him for advice when we need it; he can also help
realizing the budgeted profit margins. A significant variable cost is us fill any shortfalls in our working capital,” adds McCrea.
that of the container; however, controlling fixed costs is McCrea’s
goal. “We are trying to operate as a lean outfit; at this time our Sources: http://3twenty.ca/; conversation with Bryan McCrea, CEO.
? Critical thinking question How does the knowledge of cost behaviour help businesses control costs?
Decision Point
DECISION POINT FINANCIAL ANALYST
This boxed feature fosters critical thinking and decision- Note to student: See Guidance You are a financial analyst for several clients who are interested in making investments in
making skills by providing real-world business scenarios that Answers online. stable companies. You become aware of a privately owned airline that has been in business
for 20 years and is in need of $75 million in new capital. When you call one of your clients,
she replies that she avoids investing in airlines because of the high proportion of fixed
require the resolution of a business issue. The suggested so- costs in this industry. How would you respond to this statement?
xiv
Concept Check CONCEPT CHECK 1. Which of the following cost behaviour assumptions is/are false? (You may select more
than one answer.)
a. Variable cost per unit increases as the activity level increases.
These questions reinforce the student’s understanding of b. The average fixed cost per unit decreases as the activity level increases.
c. Total variable costs decrease as the activity level decreases.
basic concepts presented in each chapter. The answers are d. Total fixed costs remain the same as the activity level changes (within the relevant
range).
located on Connect.
HELPFUL HINT This chapter is based on the concept of normal costing. A normal cost system assigns ac-
tual direct materials and direct labour costs to jobs; however, it does not assign actual over-
head costs to jobs. Instead, a predetermined overhead rate is used to apply overhead cost
to jobs. The predetermined overhead rate is multiplied by the actual quantity of the allocation
Helpful Hints—NEW! To the Fourth base consumed by a job to apply overhead cost to that job. Many companies use normal
cost systems; however, companies can also use other types of cost systems, such as actual
costing and standard costing, that will be discussed in later chapters.
Canadian Edition
WORKING IT OUT Gilbert Company is a job-order manufacturer specializing in manufacturing gear boxes to
Helpful Hint boxes are found several times through- meet customers’ individual requirements. For 2015, it estimated the overhead costs to be
$12,560,000—to be allocated using a pre-determined rate based on machine-hours. Tanner
out each chapter and highlight a variety of common Gilbert, the production manager, estimated that his company will use 160,000 machine
hours in 2015. During the month of January, Gilbert worked on two jobs which consumed
the following resources:
mistakes, key points, and “pulling it all together” in-
Job 2015-A1 Job 2015-A2
sights for students. Direct materials cost $ 6,500 $ 22,000
Direct labour cost $42,000 $165,000
Machine hours 1,800 7,000
Number of units 20 100
Working It Out—NEW! To the At the end of the year, Gilbert recorded the consumption of 158,700 machine-hours and
incurred actual manufacturing overhead amounting to $12,538,250.
•
LO3 UNDERSTAND COST CLASSIFICATION BY RELEVANCE.
enhance student learning by reinforcing the essential tools of Selling, General, and Administrative
Expenses Ledgers
Actual selling, general, and administrative
3. Obtain the selling, general, and
administrative expenses from the
ledgers.
Product vs.
period costs
Compute the Key Information Schedule of Cost of Goods Manufactured 1. Obtain the beginning and ending Manufacturing versus
COGS for the Cost of goods Cost of goods manufactured (COGM) finished goods inventory amounts nonmanufacturing
period. available for sale from the finished goods inventory costs
and COGS Finished Goods Inventory Ledger ledger.
• LO5 – CC14 Cost of beginning and ending finished • LO4 – CC7
Report/Document goods inventory 2. Obtain the COGM from the schedule
Schedule of COGS of the COGM. Product vs. period
costs
3. Compute the COGS as beginning
finished goods inventory plus COGM • LO4 – CC10
less ending finished goods inventory.
Inventory flow
equation
• LO6 – CC15
End-of-Chapter Material
Introduction to Managerial Accounting has earned a reputation for having the best end-of-
chapter review and discussion material among all texts in this market. Our problem and
case material makes a great starting point for class discussions and group projects. Other
e celx
helpful features are as follows:
• To assist students in understanding how budgets look in a spreadsheet, Microsoft
®
®
Excel spreadsheet templates have been made available for use with select problems
and cases.
• Ethics assignments serve as a reminder that good conduct is vital in business.
• Group projects can be assigned either as homework or as in-class discussion projects.
• The writing icon denotes problems that require students to use critical thinking, as
well as writing skills, to explain their decisions.
xv
New to the Fourth Canadian Edition
Your Feedback Helps Us Continue to Improve.
In Response to Faculty Suggestions:
• Many of the On the Job boxes have been updated. • End-of-chapter material has been expanded. The au-
• Many of the In Business boxes have been updated. thors have also refreshed and updated end-of-chapter
Drawing from recent events, these boxes provide inter- problems and exercises.
esting examples of how managerial accounting concepts
are used by real businesses.
Key Features
Simple Assignment Management
With Connect, creating assignments is easier than ever, so you can spend more time
teaching and less time managing.
• Create and deliver assignments easily with selectable end-of-chapter questions and
test bank material to assign online.
• Streamline lesson planning, student progress reporting, and assignment grading to
make classroom management more efficient than ever.
• Go paperless with the eBook and online submission and grading of student assignments.
Smart Grading
When it comes to studying, time is precious. Connect helps students learn more effi-
ciently by providing feedback and practice material when they need it, where they need it.
• Automatically score assignments, giving students immediate feedback on their work
and side-by-side comparisons with correct answers.
• Access and review each response; manually change grades or leave comments for
students to review.
• Reinforce classroom concepts with practice tests and instant quizzes.
Instructor Library
The Connect Instructor Library is your course creation hub. It provides all the critical
resources you’ll need to build your course, just how you want to teach it.
• Assign eBook readings and draw from a rich collection of textbook-specific assignments.
®
• Access instructor resources, including ready-made Microsoft PowerPoint presen-
tations and media to use in your lectures.
®
• View assignments and resources created for past sections.
• Post your own resources for students to use.
eBook
Connect reinvents the textbook learning experience for the modern student. Every Connect
subject area is seamlessly integrated with Connect eBooks, which are designed to keep
students focused on the concepts that are key to their success.
• Provide students with a Connect eBook, allowing for anytime, anywhere, access to
the textbook.
• Merge media, animation, and assessments with the text’s narrative to engage students
and improve learning and retention.
• Pinpoint and connect key concepts in a snap using the powerful eBook search engine.
• Manage notes, highlights, and bookmarks in one place for simple, comprehensive review.
LearnSmart
No two students are alike. Why should their learning paths be? LearnSmart uses revo-
lutionary adaptive technology to build a learning experience unique to each student’s
individual needs. It starts by identifying the topics a student knows and does not know. As
the student progresses, LearnSmart adapts and adjusts the content based on his or her
individual strengths, weaknesses and confidence, ensuring that every minute spent studying
with LearnSmart is the most efficient and productive study time possible.
xvii
SmartBook
As the first and only adaptive reading experience, SmartBook is changing the way students
read and learn. SmartBook creates a personalized reading experience by highlighting the
most important concepts a student needs to learn at that moment in time. As a student
engages with SmartBook, the reading experience continuously adapts by highlighting
content based on what each student knows and doesn’t know. This ensures that he or she
is focused on the content needed to close specific knowledge gaps, while it simultaneously
promotes long-term learning.
Lyryx Assessment
Available as an option to package with the Brewer text at a small additional cost, Lyryx
Assessment Managerial Accounting contains algorithmic problems tied to the Brewer
text, unlimited opportunity for students to practise, and automatic grading with extensive
feedback for both students and instructors.
xviii
Reviewers
The efforts of many people are needed to develop and improve a text. Among these people
are the reviewers and consultants who point out areas of concern, cite areas of strength,
and make recommendations for change. In this regard, the following professors provided
feedback that was enormously helpful in preparing the fourth Canadian edition of Intro-
duction to Managerial Accounting:
Thank you to the professors who contributed their expertise in reviewing the previous
editions of Introduction to Managerial Accounting.
Dedication
Suresh Kalagnanam wishes to dedicate this book to his wife, Viji, and his children, Pallavi and Siddharth.
Ganesh Vaidyanathan wishes to dedicate this text to his children, Saumya and Akul, and to the memory of his late
father, Sri Rajagopala Vaidyanathan.
xix
1
An Introduction to Managerial Accounting
LEARNING OBJECTIVES AND CHAPTER COMPETENCIES After studying Chapter 1, you should be able to demonstrate the
following competencies:
2
ON THE JOB
? Critical thinking question “OK Tire’s weekly reports are not simply a control tool; they help in planning and
implementation, too.” Do you agree?
3
4 Chapter 1
Strategy
In today’s globally competitive environment, companies must develop a viable strategy to
achieve their goals and objectives and succeed in the marketplace. Most businesses develop
objectives along multiple dimensions, such as finances, customers, employees, the envi-
ronment, and society. The company’s goals and objectives are generally derived from the
organization’s stated mission (its purpose) and vision (how it wants to be perceived by the
outside world).
Although a single accepted definition of strategy does not exist, most people agree that
strategy pertains to the general direction in which an organization plans to move to
achieve its goals and objectives.1 Guided by the company’s vision, mission, and strategy,
managers carry out the three main activities of planning, implementation, and control.
We illustrate the management cycle using the example of Pick Your Music, Inc., below.
Planning
Planning involves selecting a course of action and specifying how the action will be imple-
mented. The first step in planning is to identify alternatives and then to select the one that
does the best job of furthering the organization’s objectives.
An Introduction to Managerial Accounting 5
Management Analysis
& Information
Objectives
Balance Sheets
Control Income Statements
Statements of Cash Flows
When making this and other choices, management must balance the opportunities
against the demands made on the company’s resources. Managers often rely upon crit-
ical information and analysis to aid planning; one example is budgets, which express
a company’s plans in quantitative (often financial) terms and are prepared annually,
quarterly, or even monthly (see the Management Analysis & Information section in
Exhibit 1–1).
Implementation
Once the plans are made, managers must implement them. Implementation involves
carrying out day-to-day activities, making short-term and long-term decisions, organiz-
ing and allocating resources, and managing people by directing and motivating
them. Managers assign tasks to employees, arbitrate disputes, answer questions, solve
on-the-spot problems, and make many decisions that affect customers and employees
(which, in turn, will likely influence future financial and nonfinancial performance,
such as profitability and customer satisfaction, respectively). Examples of decisions are
whether to automate the existing manual payroll system and whether to increase adver-
tising expense or decrease sales price (or both) in order to increase sales. In effect, im-
plementation is action oriented, and decisions must be made after carefully analyzing
the situation and the available alternative courses of action. Managerial accounting con-
cepts/tools, such as relevant cost analysis and cost–volume–profit analysis, can be used
to make such decisions. Proper implementation of plans is expected to lead to the de-
sired outcomes.
6 Chapter 1
Control
Control involves instituting procedures and then obtaining feedback to ensure that all
parts of the organization are functioning effectively and moving toward overall company
goals. Control is largely achieved through internal management reports produced on a
frequent basis; these reports provide feedback, which signals whether operations (and
performance) are on track. Informal reporting, largely through verbal communication,
may work in small organizations; however, larger organizations require more formal
reporting. One example of a formal report, simply known as a performance report,
compares budgeted results with actual results.
Pick Your Music, Inc.—a retailer of music CDs, DVDs, games, and other entertainment
items—runs a chain of retail stores that are concentrated in Pacific Rim cities such as
Sydney, Singapore, Hong Kong, Beijing, Tokyo, and Vancouver. An important financial
objective of Pick Your Music is to earn profits; this helps the company achieve some of its
other equally important objectives pertaining to customers and the local communities in
which individual stores are located.
A key strategy that the company adopts to achieve its profitability objective is expansion
to attract customers in as many markets as possible. To further this objective, every year,
top management carefully considers a number of alternatives for expanding into new
geographic markets. This year, management is considering opening new stores in Shanghai,
Los Angeles, and Auckland. Managers at Pick Your Music, like managers everywhere, carry
out three major activities: planning, implementation, and control.
Planning
Management of Pick Your Music knows from bitter experience that opening a store in a
major new market is a big step that cannot be taken lightly. When the company attempted
to open stores in both Beijing and Vancouver in the same year, resources were overextended,
which resulted in delays. Therefore, entry to new markets is planned very, very carefully,
using any lessons learned from previous experience.
Among other data, top management looks at the sales volumes, profit margins, and costs
of the company’s established stores in similar markets. These data, supplied by the
managerial accountant, are combined with projected sales volume data at the proposed
new locations to estimate the profits that would be generated by the new stores. In general,
virtually all alternatives considered by management in the planning process have some
effect on revenues or costs, and managerial accounting data are essential in estimating
those effects.
After considering the alternatives, top management of Pick Your Music decided to open
a store in only the burgeoning Shanghai market in the third quarter. Soon after, detailed
plans were drawn up for all parts of the company, especially the human resources (HR) and
marketing departments, which will play a big role in getting the Shanghai store up and
running.
Implementation
Soon after the plans were finalized, key marketing and HR personnel became busy putting
the plans into action. A critical decision for the marketing department was to start
advertising the store. After doing the relevant analysis, management decided to advertise
heavily on social media as well as on television. The HR department concentrated on hiring
staff to run the store. Management analyzed the industry data as well as data on the local
labour supply and demand patterns to decide the salary and benefits to be offered to new
employees.
Control
Before the opening of the new Shanghai store in the third quarter of the year, the store’s
manager was given sales volume, profit, and expense targets for the fourth quarter of the
year. As the fourth quarter progresses, periodic reports will be prepared in which the actual
An Introduction to Managerial Accounting 7
sales volume, profit, and expenses are compared with the targets. If the actual results don’t
hit the targets, top management is alerted that the Shanghai store requires more attention.
Experienced personnel can be flown in to help the new manager with the implementation
of the plans (including the analysis part), or top management may conclude that plans will
have to be revised.
EXHIBIT 1–2
Financial Accounting Managerial Accounting
Financial and Managerial
Users Mostly external to the Mostly internal to the Accounting
organization—investors, organization—managers and
creditors, regulatory bodies other decision makers
Time horizon Historical perspective Historical and future perspective
Verifiability vs. Emphasis on verifiability Emphasis on relevance
relevance
Precision vs. Emphasis on precision Emphasis on timeliness
timeliness
Unit of analysis Entire organization Individual organizational units
Regulation Must follow prescribed No prescribed standards or
accounting standards prescribed format
Requirement Mandatory Not mandatory
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M . CLAVDIO . M . F . MARCELLO
PATRONO [264].
Ho già detto più sopra che fosse all’ora terza, corrispondente alle
nostre nove antimeridiane, che incominciavano i giudizj. Giovenale
scrisse nella Satira IV di qual modo avessero essi principio:
. . . . . clamante Liburno,
Currite jam sedit [282],
Ante secundam
Roscius orabat sibi adesses ad puteal cras....
De re communi scribæ magna atque nova te
Orabant hodie meminisses, Quincte, reverti...
Imprimat his, cura, Mæcenas signa tabellis...
Dixeris, «experiar, si vis, potes» addit et instat [284].
Se falliva il tentativo dell’amichevole componimento, l’attore, actor,
citava con publica intimazione, detta edictum, l’avversario, reus, a
comparire in giudizio, in jus vocare, a che se questi rifiutava, l’attore
volgendosi ad uno degli astanti, interrogava: licet antestari? se
voleva, cioè, valergli di testimonio; al che assentendo porgevagli a
toccare l’estremità dell’orecchio, auriculam opponebat, perchè
nell’orecchio si riteneva fosse la sede della memoria. In questo caso
l’attore poteva trascinare a forza il reo in giudizio, in jus rapere,
afferrandolo persino per il collo, obtorto collo, come Plauto notò nella
scena quinta del terzo atto del Pænulus e nella sesta del terzo atto
della Rudens. Tali formule conservò il poeta e scriba Orazio testuali
nella Satira IX del lib. I:
Fugit improbus, ac me
Sub cultro linquit. Casu venit obvius illi
Adversarius, et: quo tu turpissime? magna
Inclamat voce, et: Licet antestari? Ego vero
Oppono auriculam. Rapit in jus: clamor utrinque [285].
Or udiamo lui stesso cantare questo episodio curioso, che del resto
ritrae una delle abitudini romane, infiltratasi nella vita di questi fieri
conquistatori, da che per le guerre d’Africa, di Grecia e d’Asia,
accresciutesi le ricchezze loro, i costumi presero a mutarsi e non in
meglio sicuramente.