Product Improvement Design Brief

Client Company: Sistema

Target Consumer: Parents to children

Problem Statement:
Adults needed a small and easy way to pack food for
their kids and started complaining to Sistema. It took
parents far too long to pack their kids food in containers
that barely fit in their lunch box. The kids came home and
complained on how the lunch box was a mess because
the container exploded.

Design Statement: Reverse engineer, brainstorm, and sketch a small, light,

and easy to pack container that could survive a drop and
continue to stay together. Clips are needed to make a
connection secure and not explode in the kid's lunch box
and nestle contain items.

Constraints: Items must be packed in at least 7 seconds

Must survive a 3 foot drop
Must be able to hold liquid and food
Must be small enough to fit in pocket
Must be less than 20 dollars
Easy to take apart

Project Lead The Way, Inc.

Copyright 2010
IED – Teacher Guidelines – Support Materials – Unit 3 – Lesson 3.4 – Activity 3.4.1b – Design Brief
Template – Page 1
 Project Lead The Way, Inc.
Copyright 2010
IED – Teacher Guidelines – Support Materials – Unit 3 – Lesson 3.4 – Activity 3.4.1b – Design Brief
Template – Page 2