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Chapter 07
1. Spoken messages in the workplace are low in control but high in richness.
True False
2. A business memo is high in richness because the writer can carefully craft the messages at
his or her own pace and on his or her schedule.
True False
3. Email is a form of synchronous communication, because the individuals involved can pay
attention to and respond to communications at a time of their choosing.
True False
True False
5. Writers must be more careful to ensure ease of reading in print messages than in digital
messages such as emails.
True False
6. "The finance meeting will be at 10:00 on Thursday in the main conference room" is a good
subject line for an email.
True False
7-1
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
7. In the workplace, email communication is typically considered fairly casual because it is less
permanent than print communication.
True False
8. Even colleagues who know each other well often misinterpret humor and sarcasm in digital
communications.
True False
9. Terri sends out an email that simply lists tasks and assigns deadlines. She is correct in
assuming that this email will not convey any emotion.
True False
10. The neutrality effect means that recipients are more likely to perceive messages that are
intended as neutral as negative.
True False
11. Ingrid receives an email in which a customer calls her "the most incompetent, lazy excuse for
a customer service representative I have ever had to deal with." This is an example of a
flame.
True False
12. Focusing on task-related facts and issues in your reply is a good way to defuse situations
involving cyber incivility.
True False
13. Edgar texted vital information to his supervisor, Tonya. Later, Edgar found out that Tonya was
offended that he did not think the message was important enough for a phone call. Edgar
failed to consider the meta message of his text.
True False
7-2
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
14. Until you know the texting style of a colleague, you should use mainly abbreviations,
acronyms, and emoticons.
True False
15. Texting during meetings is rude and should be done only in case of an emergency.
True False
16. You should turn off message alerts as they can distract you and reduce your focus.
True False
True False
18. A Microsoft study found that interruptions have little impact on performance because most
people can focus on two or more things at a time.
True False
19. For informal business phone calls, send your conversation partner an invitation with a
specific call time and an agenda of what you plan to discuss.
True False
20. Lena is correct in thinking that she should immediately start a business call with the first
issue to be discussed.
True False
7-3
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
21. When choosing a communication channel, ______ refers to the degree to which
communications can be planned and recorded, thus allowing strategic message
development.
A. richness
B. immediacy
C. constraint
D. coordination
E. control
22. Angel prefers written communication because she can brainstorm, draft, edit, revise, and
otherwise develop her message before delivering it. Which aspect of communication does she
value?
A. permanence
B. immediacy
C. planning
D. richness
E. coordination
23. Bao is conducting a study that compares the cost of keeping print messages on file versus
storing digital messages in the cloud. What aspect of communications relates to the storage
of messages?
A. coordination
B. planning
C. constraint
D. permanence
E. richness
7-4
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
24. Rick is trying to schedule a video teleconference with colleagues at several locations. To do
so, he needs to coordinate their schedules and also check to see if the company needs to
invest in any additional resources to make it happen. By addressing coordination and
resource issues, he is dealing with
A. constraint.
B. control.
C. immediacy.
D. permanence.
E. richness.
25. Which of the following deals with how quickly someone is able to give feedback during
communication?
A. coordination
B. immediacy
C. cue
D. permanence
E. richness
26. Logan dislikes email and texting because he cannot hear the other person's tone of voice or
see facial expressions. Logan's frustration is related to a lack of
A. constraints.
B. resources.
C. cues.
D. control.
E. permanence.
7-5
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
27. Individuals involved in ______ communication can pay attention to and respond to
communications at a time of their choosing.
A. asynchronous
B. synergized
C. low empathy
D. intrapersonal
E. concurrent
28. Maya's virtual team includes editors in the United States, designers in Italy, and fact
checkers in India. Maya wants the team to discuss the development process for their next
book. Which communication channel will best allow team members to consider what they
say, to respond in a way that is comfortable, and to fit the discussion in their schedules?
A. a conference call
B. a videoconference
C. an electronic discussion thread
D. a series of print memos
E. a series of one-to-one phone calls
29. Polly needs to communicate with many people in her department. It is not necessary for
everyone to receive the message at the same time. Which of the following is the best tool for
Polly to use?
A. a videoconference
B. an email
C. a phone conversation
D. a conference call
E. a webinar
7-6
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
30. Which of the following is typically used for short, one-to-one or one-to-many messages and
is ideal for quick announcements and scheduling?
A. a blog
B. a videoconference
C. texting
D. a conference call
E. a webinar
31. Which of the following facilitates a one-stop work space containing project and meeting
information, shared files, and communication platforms?
A. texting
B. written messages
C. webinar
D. social networking
E. email
32. Ismail needs to let Felicia know that the funds for her pet project have been slashed. Which
communication channel should Ismail use?
A. email
B. written message
C. social networking
D. texting
E. spoken communication
7-7
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
33. Email communication is
34. Craig is the sales manager at Blaize Supersports and has a 20-member sales team. During an
average day, Craig receives about 115 emails and sends out 75 emails. James, a salesperson
at the store, is typing an email to Craig. James wants to take a week off to spend time with
his family. Which of the following is true concerning the subject line of James's email?
A. The email does not need a subject line because it comes from one of Craig's staff.
B. It should include only the number of days and dates of his vacation.
C. It should include James's name, department details, and employee identification number.
D. It should use a descriptive subject line such as "James requests time off."
E. It should include an attention-getting phrase such as "Urgent Staff Issue."
35. Judging only by length, which of the following is the best subject line for an email?
A. Why?
B. Last month
C. The reason why we should consider implementing this marketing plan is its many benefits.
D. Team meeting, Harper conference room, at 11:00
E. So, here it goes
7-8
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
36. Which of the following is most likely to be placed in the subject line of an email?
A. an expected action
B. a signature block
C. a list of attachments
D. a professional tagline
E. the recipient's name
37. Which of the following is most likely to be included in the signature block of an email?
A. a list of attachments
B. an expected action
C. statistical data
D. contact details
E. the names of all the recipients
38. Which of the following guidelines best ensures that your email is easy to read?
39. Which of the following serves the same function in emails that headlines do in newspapers
and magazines?
A. subject lines
B. signature blocks
C. attachments
D. salutations
E. first paragraphs
7-9
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
40. When Sherry sends task-oriented emails to colleagues, she always tells them the deadline for
the tasks and details about when she is available to talk or meet. What conclusion are
Sherry's colleagues likely to draw from this?
41. What should you do when you cannot respond to a request made in an email?
A. Log off the system so the sender will assume that you are offline.
B. Set up an automated response to say that you are out of town.
C. Inform the sender that you are busy and cannot reply straightaway.
D. Reply immediately to explain how soon you can respond in full.
E. Ignore the email for now and reply when you can.
42. Paul always hits "reply to all" whenever he answers a team email, even if the email was a
question posed by one other person and directed only to Paul. When he initiates an email
about his project, he sends it to everyone in his department. Judging only from this
information, what impact does Paul have on his department's communications?
7-10
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McGraw-Hill Education.
43. Which of the following is a reason why greetings and names are omitted from emails?
A. People do not like being greeted or having their names used very often.
B. Omitting names and greetings saves space and keeps many emails on one screen.
C. Some professionals view emails as the equivalent of memos, which traditionally omit
names and greetings.
D. Most people are emotionally uninvolved at work and are not inclined toward greeting
others.
E. Since emails are typically forwarded to several other people, it is inappropriate to name
only one recipient.
A. George writes an email in which he intends to express a negative emotion, but readers
decode it as neutral.
B. Sue writes an email in which she intends to express a positive emotion, but readers
decode it as neutral.
C. Ali writes an email in which he intends to express a neutral emotion, and readers decode it
as neutral.
D. Rand writes an email that he intends to be neutral, but readers decode it as negative.
E. Cora writes an email that she intends to be neutral, but readers decode it as positive.
45. Clement, a customer service representative at Sarah's Supermart, has a tough time handling
customers during his first week on the job. Carlo, Clement's colleague, guides him through
this difficult period. Afterward, Clement writes Carlo an email to thank him warmly for his
help. Carlo neither reacts nor replies. Carlo's behavior is an example of
A. negativity effect.
B. neutrality effect.
C. active incivility.
D. defusing.
E. constraint.
7-11
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McGraw-Hill Education.
46. Chris and Susan are employees of Finvest Corp. During a recent performance review, Susan's
manager tells her that her productivity has declined this year and she needs to improve.
When Susan confides this to Chris, he mentions objectively that he has noticed she is
spending more time texting on the job. Susan responds by saying, "I don't need you to
criticize me too!" Susan's behavior is an example of
A. negativity effect.
B. neutrality effect.
C. passive incivility.
D. defusing.
E. a flame.
47. James usually wants other people to think well of him, but when he is online, he feels
anonymous enough to say profanely negative things. What is the term for such comments?
A. flames
B. noise
C. reinterpretation
D. constraint
E. defusing
7-12
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
49. Dave sends an email to his colleague, Stan, asking for important details about an ongoing
project. Stan is on a business trip and finds no time to reply to all of Dave's queries. Dave
wrongly perceives that Stan is ignoring him. Which of the following should Dave do?
A. Because Stan is indulging in cyber silence, Dave should retort with flames.
B. Dave should inform their manager about his complaints against Stan.
C. Because Stan is on a business trip, Dave should not bother him even if the project falls
behind.
D. Dave should call Stan or send a polite message saying he would appreciate an early reply.
E. Dave should ignore Stan's emails when Stan finally replies.
50. When Samantha was asked to inform a colleague she dislikes about a meeting, she waited
until an hour before the meeting to email the information to the woman. What is this an
example of?
A. maintaining formality
B. passive incivility
C. negativity effect
D. neutrality effect
E. active incivility
51. Which of the following involves adjusting your initial perceptions by making more objective
and fact-based evaluations and fewer personal judgments?
A. reinterpretation
B. planning
C. coordination
D. defusing
E. incivility
7-13
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
52. Pongtorn receives an email in which a colleague accuses him of not caring about the success
of the team. Pongtorn responds by with an email that apologizes for giving that impression
and reports his progress on the tasks the team assigned him. What action has Pongtorn just
taken?
A. reinterpretation
B. planning
C. coordination
D. defusing
E. incivility
54. Jasper has to send out a number of communications. Which of the following is appropriate to
send as a text?
7-14
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
55. Savita sends the following message to a colleague she has texted only once before: "Do you
want to meet for coffee to discuss combining our efficiency reports?" What would make this
text more professional?
56. Just before Ellen goes to bed at 11:00 p.m., she realizes that she forgot to confirm a meeting
that she is supposed to attend the following day. She texts her colleague the following
message: "Hi, it's Ellen. Are we still on tomorrow at 3:00?" What should she have done
differently?
57. Hannah is in the middle of writing a report, and she does not want to disrupt the flow of her
work by walking over to the department bookcase to double check the name of their main
competitor's product. She decides to text Joe, who sits next to the bookcase, to ask him to do
it. Because of repeated incidents like this, Hannah is likely to be seen as
A. efficient.
B. a team player.
C. a contributor.
D. busy.
E. a taker.
7-15
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
58. Ayele sends the following message to the people he supervises in the factory: "Plant
inspection Wed. 9:00. Some fun, huh? Ayele." What is the best way to make this text more
professional?
A. increase productivity.
B. increase attention spans.
C. reduce creativity.
D. reduce stress.
E. improve civility.
60. Which of the following can help keep email-induced distractions at bay?
7-16
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McGraw-Hill Education.
61. Why are companies like Google and Microsoft joining the Overload Research Group?
7-17
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
64. Karla, the administrative assistant, sends an email with the annual holiday schedule to
everyone in the department. At the bottom of the email, Karla types "no reply necessary."
What can you infer about Karla from this?
65. When preparing for a business phone call, you should do many of the same things you do for
A. an email.
B. a meeting.
C. texting.
D. a webinar.
E. social media.
A. email ability
B. texting ability
C. Internet access
D. more reliable video
E. more reliable audio
7-18
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
67. Which of the following is a helpful guideline for phone conversations with business
colleagues?
68. Which of the following is a helpful tip for using webcams during a group video call?
A. Make sure your background shows several objects relevant to the conversation.
B. Wear casual clothing that day to appear friendlier.
C. Maintain direct eye contact with the camera as much as possible.
D. Be careful to tone down your facial expressions and gestures.
E. Sit slightly to one side so you can display visual aids if needed.
Essay Questions
69. What does control refer to in choosing a communication channel? What do planning and
permanence mean, and how are they related to control?
7-19
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McGraw-Hill Education.
70. Which channel or channels of communication provide the most richness? Which channels of
communication provide the least richness? Explain.
71. What are appropriate reasons to choose email as your communication channel?
72. What impression does it create when a business professional often flags his or her email as
"high priority"?
7-20
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
73. Describe neutrality effect and negativity effect.
74. Describe cyber incivility, and explain the difference between passive incivility and active
incivility. Give an example of each.
75. What tone and language conventions should you use when texting in the workplace? Explain.
7-21
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McGraw-Hill Education.
76. Explain how e-interruptions affect productivity.
77. List the guidelines that can be followed to stay responsive to others but allow you to focus
enough to achieve peak performance.
78. What virtual meeting guidelines should you follow to make group voice and video calls more
productive?
7-22
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Chapter 07 Email and Other Traditional Tools for Business
Communication Answer Key
1. Spoken messages in the workplace are low in control but high in richness.
TRUE
Spoken messages in the workplace are generally high in richness but low in control. In
other words, when people speak to one another face-to-face, they get immediate verbal
and nonverbal feedback and respond accordingly.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
2. A business memo is high in richness because the writer can carefully craft the messages
at his or her own pace and on his or her schedule.
FALSE
Written messages in the workplace are generally low in richness, since they typically do
not allow immediate feedback and lack a variety of social, verbal, and nonverbal cues.
Instead, they are high in control, the degree to which they can be planned and recorded.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
7-23
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
3. Email is a form of synchronous communication, because the individuals involved can pay
attention to and respond to communications at a time of their choosing.
FALSE
Email is a form of asynchronous communication, which does not occur in real time.
Individuals involved in such communication can pay attention to and respond to
communications at a time of their choosing.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
TRUE
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
5. Writers must be more careful to ensure ease of reading in print messages than in digital
messages such as emails.
FALSE
In all written communication, ensuring ease of reading is critical, but it is even more
crucial in emails and other digital messages.
AACSB: Communication
7-24
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
6. "The finance meeting will be at 10:00 on Thursday in the main conference room" is a good
subject line for an email.
FALSE
Good subject lines are generally five to ten words long. By contrast, poor subjects are
either too short (1 or 2 words) and thus nondescriptive or too long (12 words or longer)
and thus difficult to process.
FALSE
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
7-25
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
8. Even colleagues who know each other well often misinterpret humor and sarcasm in
digital communications.
TRUE
Humor and sarcasm can be misinterpreted in digital communications, even among close
colleagues.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
9. Terri sends out an email that simply lists tasks and assigns deadlines. She is correct in
assuming that this email will not convey any emotion.
FALSE
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
10. The neutrality effect means that recipients are more likely to perceive messages that are
intended as neutral as negative.
FALSE
The neutrality effect means that recipients are more likely to perceive messages with an
intended positive emotion as neutral.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
7-26
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Difficulty: 1 Easy
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
11. Ingrid receives an email in which a customer calls her "the most incompetent, lazy excuse
for a customer service representative I have ever had to deal with." This is an example of a
flame.
TRUE
Flames are emails or other digital communications with "hostile intentions characterized
by words of profanity, obscenity, and insults that inflict harm to a person or an
organization."
12. Focusing on task-related facts and issues in your reply is a good way to defuse situations
involving cyber incivility.
TRUE
Focusing on task-related facts and issues in your reply is a good way to defuse uncivil
electronic communications.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
7-27
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
13. Edgar texted vital information to his supervisor, Tonya. Later, Edgar found out that Tonya
was offended that he did not think the message was important enough for a phone call.
Edgar failed to consider the meta message of his text.
TRUE
Because professionals hold so many attitudes toward texting, think about how they would
interpret a text. One colleague might decode a text as saying, "You are not important
enough for a phone call."
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
14. Until you know the texting style of a colleague, you should use mainly abbreviations,
acronyms, and emoticons.
FALSE
Until you know the texting style of others in the workplace, you should err on the side of
complete sentences and standard language conventions.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
7-28
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McGraw-Hill Education.
15. Texting during meetings is rude and should be done only in case of an emergency.
FALSE
Texting and other forms of short messaging are increasingly common during meetings in
some organizations. Texting can be used to prompt team members about topics to cover,
give quick updates as needed to team leaders, ask for information from colleagues or
clients outside the meeting, and assist teammates in a variety of ways. Some
organizations' cultures encourage this, whereas others strictly discourage it. Pay attention
to the culture of texting at your company.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
16. You should turn off message alerts as they can distract you and reduce your focus.
TRUE
It is a good idea to turn off message alerts. Over the course of a day, these alerts can
distract you and reduce your focus.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
FALSE
AACSB: Communication
Accessibility: Keyboard Navigation
7-29
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
18. A Microsoft study found that interruptions have little impact on performance because
most people can focus on two or more things at a time.
FALSE
Distractions impact your performance for much longer than the few moments you take to
acknowledge and respond to incoming messages. A Microsoft study found that it takes 15
minutes on average to refocus after an interruption.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
19. For informal business phone calls, send your conversation partner an invitation with a
specific call time and an agenda of what you plan to discuss.
FALSE
Many phone conversations are much like meetings, so consider sending an invitation with
an agenda to your conversation partner. For less formal conversations, at least plan your
purpose and major points to cover.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Conversations
7-30
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McGraw-Hill Education.
20. Lena is correct in thinking that she should immediately start a business call with the first
issue to be discussed.
FALSE
Most callers appreciate a few light comments to start a conversation, but be careful not to
let the initial small talk drag on. Most effective business calls get to the issues at hand
within one or two minutes.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Conversations
21. When choosing a communication channel, ______ refers to the degree to which
communications can be planned and recorded, thus allowing strategic message
development.
A. richness
B. immediacy
C. constraint
D. coordination
E. control
Control refers to the degree to which communications can be planned and recorded, thus
allowing strategic message development.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
7-31
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Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
22. Angel prefers written communication because she can brainstorm, draft, edit, revise, and
otherwise develop her message before delivering it. Which aspect of communication does
she value?
A. permanence
B. immediacy
C. planning
D. richness
E. coordination
Angel values planning. Communication channels that allow for a high level of planning can
be tightly drafted, edited and revised, rehearsed, and otherwise strategically developed
before delivery.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
7-32
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23. Bao is conducting a study that compares the cost of keeping print messages on file versus
storing digital messages in the cloud. What aspect of communications relates to the
storage of messages?
A. coordination
B. planning
C. constraint
D. permanence
E. richness
Permanence refers to the extent to which the message can be stored, retrieved, and
distributed to others.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
24. Rick is trying to schedule a video teleconference with colleagues at several locations. To
do so, he needs to coordinate their schedules and also check to see if the company needs
to invest in any additional resources to make it happen. By addressing coordination and
resource issues, he is dealing with
A. constraint.
B. control.
C. immediacy.
D. permanence.
E. richness.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
7-33
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McGraw-Hill Education.
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
25. Which of the following deals with how quickly someone is able to give feedback during
communication?
A. coordination
B. immediacy
C. cue
D. permanence
E. richness
Immediacy deals with how quickly someone is able to give feedback during a conversation.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
26. Logan dislikes email and texting because he cannot hear the other person's tone of voice
or see facial expressions. Logan's frustration is related to a lack of
A. constraints.
B. resources.
C. cues.
D. control.
E. permanence.
Cues include social cues (turn-taking), verbal cues (tone of voice), and nonverbal cues
(gestures, facial expressions).
AACSB: Communication
Accessibility: Keyboard Navigation
7-34
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McGraw-Hill Education.
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
27. Individuals involved in ______ communication can pay attention to and respond to
communications at a time of their choosing.
A. asynchronous
B. synergized
C. low empathy
D. intrapersonal
E. concurrent
Asynchronous communication does not occur in real time. Individuals involved in such
communication can pay attention to and respond to communications at a time of their
choosing.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
7-35
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McGraw-Hill Education.
28. Maya's virtual team includes editors in the United States, designers in Italy, and fact
checkers in India. Maya wants the team to discuss the development process for their next
book. Which communication channel will best allow team members to consider what they
say, to respond in a way that is comfortable, and to fit the discussion in their schedules?
A. a conference call
B. a videoconference
C. an electronic discussion thread
D. a series of print memos
E. a series of one-to-one phone calls
Asynchronous communication does not occur in real time. Individuals involved in such
communication can pay attention to and respond to communications at a time of their
choosing. Successful virtual teams use electronic discussion threads to generate and
evaluate ideas. By working asynchronously, virtual team members can pick and choose
when to make their contributions.
7-36
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29. Polly needs to communicate with many people in her department. It is not necessary for
everyone to receive the message at the same time. Which of the following is the best tool
for Polly to use?
A. a videoconference
B. an email
C. a phone conversation
D. a conference call
E. a webinar
30. Which of the following is typically used for short, one-to-one or one-to-many messages
and is ideal for quick announcements and scheduling?
A. a blog
B. a videoconference
C. texting
D. a conference call
E. a webinar
Texting is used for short, one-to-one or one-to-many messages. It is ideal for quick
announcements and scheduling, although it is not well-suited for important or complex
business messages.
AACSB: Communication
Accessibility: Keyboard Navigation
7-37
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McGraw-Hill Education.
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
31. Which of the following facilitates a one-stop work space containing project and meeting
information, shared files, and communication platforms?
A. texting
B. written messages
C. webinar
D. social networking
E. email
Blogs, wikis, and social networking are used for team and networked communication. They
facilitate a one-stop work space containing project and meeting information, shared files,
and communication platforms.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
7-38
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McGraw-Hill Education.
32. Ismail needs to let Felicia know that the funds for her pet project have been slashed.
Which communication channel should Ismail use?
A. email
B. written message
C. social networking
D. texting
E. spoken communication
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
7-39
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McGraw-Hill Education.
Topic: Creating Effective Emails
34. Craig is the sales manager at Blaize Supersports and has a 20-member sales team. During
an average day, Craig receives about 115 emails and sends out 75 emails. James, a
salesperson at the store, is typing an email to Craig. James wants to take a week off to
spend time with his family. Which of the following is true concerning the subject line of
James's email?
A. The email does not need a subject line because it comes from one of Craig's staff.
B. It should include only the number of days and dates of his vacation.
C. It should include James's name, department details, and employee identification
number.
D. It should use a descriptive subject line such as "James requests time off."
E. It should include an attention-getting phrase such as "Urgent Staff Issue."
Message recipients make immediate judgments about the importance of a message based
on the subject line. Fundamentally, subject lines frame your entire message; they serve
the same role that headlines do in newspapers and magazines. Good subject lines are
generally five to ten words long. They should not be misleading to get attention.
7-40
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35. Judging only by length, which of the following is the best subject line for an email?
A. Why?
B. Last month
C. The reason why we should consider implementing this marketing plan is its many
benefits.
D. Team meeting, Harper conference room, at 11:00
E. So, here it goes
Message recipients make immediate judgments about the importance of a message based
on the subject line. Good subject lines are generally five to ten words long. By contrast,
poor subjects are either too short (1 or 2 words) and thus nondescriptive or too long (12
words or longer) and thus difficult to process.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
36. Which of the following is most likely to be placed in the subject line of an email?
A. an expected action
B. a signature block
C. a list of attachments
D. a professional tagline
E. the recipient's name
Most emails are intended to spur action. Effective emails contain specific and clear
requests so that recipients know exactly how to respond. In many cases, you can place
these directions in the subject line for greatest clarity.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
7-41
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McGraw-Hill Education.
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
37. Which of the following is most likely to be included in the signature block of an email?
A. a list of attachments
B. an expected action
C. statistical data
D. contact details
E. the names of all the recipients
Signature blocks should provide clear contact information. This allows recipients to easily
contact you through richer communication channels if needed. It also enhances your
professional image.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
38. Which of the following guidelines best ensures that your email is easy to read?
Signature blocks should provide clear contact information. This allows recipients to easily
contact you through richer communication channels if needed. It also enhances your
professional image.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
7-42
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McGraw-Hill Education.
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
39. Which of the following serves the same function in emails that headlines do in newspapers
and magazines?
A. subject lines
B. signature blocks
C. attachments
D. salutations
E. first paragraphs
Fundamentally, subject lines frame your entire message; they serve the same role that
headlines do in newspapers and magazines.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
7-43
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McGraw-Hill Education.
40. When Sherry sends task-oriented emails to colleagues, she always tells them the deadline
for the tasks and details about when she is available to talk or meet. What conclusion are
Sherry's colleagues likely to draw from this?
If you use email to coordinate tasks with deadlines, provide detailed information about
time frames and your availability. If you are setting up appointments, make sure you have
provided several options. By clearly providing timelines and schedules, you minimize the
number of emails needed to coordinate your efforts, thus saving time. By providing
options, you show respect for your colleagues' schedules.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
41. What should you do when you cannot respond to a request made in an email?
A. Log off the system so the sender will assume that you are offline.
B. Set up an automated response to say that you are out of town.
C. Inform the sender that you are busy and cannot reply straightaway.
D. Reply immediately to explain how soon you can respond in full.
E. Ignore the email for now and reply when you can.
If you cannot respond to a request made in an email, reply immediately and explain how
soon you can respond in full. You might use phrases such as "I will respond to your email
by next Tuesday" or "I can take care of this by the end of next week."
AACSB: Communication
Accessibility: Keyboard Navigation
7-44
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
42. Paul always hits "reply to all" whenever he answers a team email, even if the email was a
question posed by one other person and directed only to Paul. When he initiates an email
about his project, he sends it to everyone in his department. Judging only from this
information, what impact does Paul have on his department's communications?
Three features contribute to email chains: forward, copy, and reply to all. As the number of
messages and people involved in an email chain increases, confusion can build. Copying
too many people can lead to information overload and also create confusion about who is
responsible for doing tasks.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
7-45
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McGraw-Hill Education.
43. Which of the following is a reason why greetings and names are omitted from emails?
A. People do not like being greeted or having their names used very often.
B. Omitting names and greetings saves space and keeps many emails on one screen.
C. Some professionals view emails as the equivalent of memos, which traditionally omit
names and greetings.
D. Most people are emotionally uninvolved at work and are not inclined toward greeting
others.
E. Since emails are typically forwarded to several other people, it is inappropriate to name
only one recipient.
People leave out names in emails for several reasons. Some professionals view the use of
greetings and names as excessively formal. Other professionals view emails as the
equivalent of memos. In fact, the layout of most emails—with a recipient line, sender line,
and subject line—resembles memos. Traditionally, the format for memos calls for omitting
a personal greeting and name.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
7-46
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McGraw-Hill Education.
44. Which of the following is an example of the neutrality effect?
A. George writes an email in which he intends to express a negative emotion, but readers
decode it as neutral.
B. Sue writes an email in which she intends to express a positive emotion, but readers
decode it as neutral.
C. Ali writes an email in which he intends to express a neutral emotion, and readers
decode it as neutral.
D. Rand writes an email that he intends to be neutral, but readers decode it as negative.
E. Cora writes an email that she intends to be neutral, but readers decode it as positive.
The neutrality effect means that recipients are more likely to perceive messages with an
intended positive emotion as neutral.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
45. Clement, a customer service representative at Sarah's Supermart, has a tough time
handling customers during his first week on the job. Carlo, Clement's colleague, guides
him through this difficult period. Afterward, Clement writes Carlo an email to thank him
warmly for his help. Carlo neither reacts nor replies. Carlo's behavior is an example of
A. negativity effect.
B. neutrality effect.
C. active incivility.
D. defusing.
E. constraint.
The neutrality effect means that recipients are more likely to perceive messages with an
intended positive emotion as neutral.
7-47
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McGraw-Hill Education.
Blooms: Analyze
Difficulty: 3 Hard
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
46. Chris and Susan are employees of Finvest Corp. During a recent performance review,
Susan's manager tells her that her productivity has declined this year and she needs to
improve. When Susan confides this to Chris, he mentions objectively that he has noticed
she is spending more time texting on the job. Susan responds by saying, "I don't need you
to criticize me too!" Susan's behavior is an example of
A. negativity effect.
B. neutrality effect.
C. passive incivility.
D. defusing.
E. a flame.
The negativity effect means that recipients are more likely to perceive messages that are
intended as neutral as negative.
7-48
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47. James usually wants other people to think well of him, but when he is online, he feels
anonymous enough to say profanely negative things. What is the term for such
comments?
A. flames
B. noise
C. reinterpretation
D. constraint
E. defusing
People often feel comfortable writing things they would not say in person. In some cases,
this sense of online freedom leads to flames, which are emails or other digital
communications with "hostile intentions characterized by words of profanity, obscenity,
and insults that inflict harm to a person or an organization."
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
One of the aspects of asynchronous electronic communications that can lead to anger and
frustration is cyber silence, which is nonresponse to emails and other communications.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
7-49
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Difficulty: 1 Easy
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
49. Dave sends an email to his colleague, Stan, asking for important details about an ongoing
project. Stan is on a business trip and finds no time to reply to all of Dave's queries. Dave
wrongly perceives that Stan is ignoring him. Which of the following should Dave do?
A. Because Stan is indulging in cyber silence, Dave should retort with flames.
B. Dave should inform their manager about his complaints against Stan.
C. Because Stan is on a business trip, Dave should not bother him even if the project falls
behind.
D. Dave should call Stan or send a polite message saying he would appreciate an early
reply.
E. Dave should ignore Stan's emails when Stan finally replies.
As a message sender, grant the benefit of the doubt to your recipients when responses
take longer than you expected. Instead of getting frustrated, consider giving them a phone
call. Keep in mind that they may have different expectations about a reasonable time
frame to respond to your email. If they routinely take longer than you expect, politely
mention that you would appreciate quicker responses.
7-50
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50. When Samantha was asked to inform a colleague she dislikes about a meeting, she waited
until an hour before the meeting to email the information to the woman. What is this an
example of?
A. maintaining formality
B. passive incivility
C. negativity effect
D. neutrality effect
E. active incivility
51. Which of the following involves adjusting your initial perceptions by making more objective
and fact-based evaluations and fewer personal judgments?
A. reinterpretation
B. planning
C. coordination
D. defusing
E. incivility
Reinterpretation involves adjusting your initial perceptions by making more objective, more
fact-based, and less personal judgments and evaluations.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
7-51
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Difficulty: 1 Easy
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
52. Pongtorn receives an email in which a colleague accuses him of not caring about the
success of the team. Pongtorn responds by with an email that apologizes for giving that
impression and reports his progress on the tasks the team assigned him. What action has
Pongtorn just taken?
A. reinterpretation
B. planning
C. coordination
D. defusing
E. incivility
Defusing involves avoiding escalation and removing tension to focus on work objectives.
One risk of texts is that with a focus on conciseness, they may come across as
commanding, abrupt, or unfeeling.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
7-52
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
54. Jasper has to send out a number of communications. Which of the following is appropriate
to send as a text?
Texts are best used for short, uncomplicated business messages. If there is any level of
complexity, you are better off speaking to others directly or sending an email. You should
reserve most texts for straightforward positive messages. Texts can be a particularly
effective way to send quick notes of support, congratulations, and appreciation to close
colleagues.
7-53
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McGraw-Hill Education.
55. Savita sends the following message to a colleague she has texted only once before: "Do
you want to meet for coffee to discuss combining our efficiency reports?" What would
make this text more professional?
Other than for people you text often, you cannot be certain whether you are part of the
message recipient's address list. Simply stating your name will help avoid confusion in
many cases.
56. Just before Ellen goes to bed at 11:00 p.m., she realizes that she forgot to confirm a
meeting that she is supposed to attend the following day. She texts her colleague the
following message: "Hi, it's Ellen. Are we still on tomorrow at 3:00?" What should she have
done differently?
Many new communication tools lead to professionals blurring the line between personal
time and work time. Compared to email and other communication tools, texts may be
considered even more intrusive when sent after hours.
7-54
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McGraw-Hill Education.
Accessibility: Keyboard Navigation
Blooms: Apply
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
57. Hannah is in the middle of writing a report, and she does not want to disrupt the flow of
her work by walking over to the department bookcase to double check the name of their
main competitor's product. She decides to text Joe, who sits next to the bookcase, to ask
him to do it. Because of repeated incidents like this, Hannah is likely to be seen as
A. efficient.
B. a team player.
C. a contributor.
D. busy.
E. a taker.
Do not ask questions you can get answers to yourself. When professionals ask questions
and offload their own work via texts or emails too often, they acquire reputations as takers
rather than contributors.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
7-55
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McGraw-Hill Education.
58. Ayele sends the following message to the people he supervises in the factory: "Plant
inspection Wed. 9:00. Some fun, huh? Ayele." What is the best way to make this text more
professional?
Trying to use sarcasm and jokes in texts is often misinterpreted. Ayele should delete the
sarcastic phrase "Some fun, huh?"
A. increase productivity.
B. increase attention spans.
C. reduce creativity.
D. reduce stress.
E. improve civility.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
7-56
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McGraw-Hill Education.
60. Which of the following can help keep email-induced distractions at bay?
Check digital messages just two to four times each day at designated times. Unless your
job calls for it (or your boss demands it!), you should never check your messages more
than every 45 minutes. Consider scheduling periods during the day to exclusively devote to
email. For example, you might schedule 30 minutes to an hour at 11 a.m. and 3 p.m. each
day to communicate via email and other online tools.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
7-57
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McGraw-Hill Education.
61. Why are companies like Google and Microsoft joining the Overload Research Group?
Intel estimates that large companies lose about $1 billion per year because of email
overload. Not surprisingly, many major companies such as Google, Microsoft, IBM, and
Intel have joined the Information Overload Research Group, which is devoted to finding
solutions to such problems.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
7-58
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
Use rich channels such as face-to-face and phone conversations to accomplish a task
completely. Back-and-forth email chains and other sets of asynchronous digital messages
may repeatedly draw attention away from tasks at hand. As appropriate, use rich,
synchronous communication to take care of the matter immediately so that distractions do
not compound themselves.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
7-59
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McGraw-Hill Education.
64. Karla, the administrative assistant, sends an email with the annual holiday schedule to
everyone in the department. At the bottom of the email, Karla types "no reply necessary."
What can you infer about Karla from this?
Karla is trying to shorten email chains by letting her colleagues know that they do not have
to send unnecessary answers such as "Got it. Thanks."
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
65. When preparing for a business phone call, you should do many of the same things you do
for
A. an email.
B. a meeting.
C. texting.
D. a webinar.
E. social media.
Many phone conversations are much like meetings, so consider sending an invitation with
an agenda to your conversation partner.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Calls
7-60
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McGraw-Hill Education.
66. What advantage do landlines have over mobile phones?
A. email ability
B. texting ability
C. Internet access
D. more reliable video
E. more reliable audio
Although mobile phones provide reliable audio quality in most locations, they're still less
predictable than landline connections. You might consider using landline calls whenever
possible to enhance audio quality.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Calls
67. Which of the following is a helpful guideline for phone conversations with business
colleagues?
Make sure you are not dominating a conversation by taking up more than your fair share of
speaking time. Similarly, if your conversation partner is taking too much of the time,
politely interject now and then to balance the speaking time.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
7-61
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Topic: Building Connections with Phone Calls
68. Which of the following is a helpful tip for using webcams during a group video call?
A. Make sure your background shows several objects relevant to the conversation.
B. Wear casual clothing that day to appear friendlier.
C. Maintain direct eye contact with the camera as much as possible.
D. Be careful to tone down your facial expressions and gestures.
E. Sit slightly to one side so you can display visual aids if needed.
Carefully position your webcam so you are speaking directly to your listeners. Make sure
that you have good lighting and a clean background. Maintain direct eye contact with your
webcam as much as possible so that other meeting participants can see your interest level
and understand your nonverbal cues.
AACSB: Communication
Accessibility: Keyboard Navigation
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Calls
Essay Questions
7-62
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
69. What does control refer to in choosing a communication channel? What do planning and
permanence mean, and how are they related to control?
Control refers to the degree to which communications can be planned and recorded, thus
allowing strategic message development. Planning and permanence are the two
components of control. Planning implies that the communication can be tightly drafted,
edited and revised, rehearsed, and otherwise strategically developed before delivery.
Permanence refers to the extent to which the message can be stored, retrieved, and
distributed to others.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
70. Which channel or channels of communication provide the most richness? Which channels
of communication provide the least richness? Explain.
Face-to-face conversations provide the most richness because it is possible to hear the
other person's tone of voice and see his or her nonverbal cues, such as facial expressions,
gestures, and posture. Videoconferences are second after face-to-face conversations in
richness. Email and written messages provide the least richness because they cannot
convey nonverbal cues.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-01 Explain the trade-offs associated with richness; control; and constraints when choosing a
communication channel.
Topic: Strategically Selecting Channels for Communication
7-63
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
71. What are appropriate reasons to choose email as your communication channel?
Appropriate reasons to use email are communicating facts and providing praise or
encouragement. It should not be used to scold or deliver bad news.
AACSB: Communication
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
72. What impression does it create when a business professional often flags his or her email
as "high priority"?
You will routinely make requests of others that are time-sensitive. If you too often set the
priority flag on such emails, your colleagues may become annoyed and perceive you as
pushy. In fact, some business professionals are more likely to ignore emails when the
priority flag is set. If you need something urgently, mention it politely in the subject line or
use a rich communication channel such as a phone call to gain buy-in.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-02 Apply principles for writing effective emails.
Topic: Creating Effective Emails
7-64
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
73. Describe neutrality effect and negativity effect.
In the absence of face-to-face communications, emails tend to elicit either the neutrality
effect or the negativity effect. The neutrality effect means that recipients are more likely to
perceive messages with an intended positive emotion as neutral. That is, the sender may
wish to express enthusiasm about an event, but the receiver decodes the information
without "hearing" the enthusiasm. The negativity effect means that recipients are more
likely to perceive messages that are intended as neutral as negative.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
74. Describe cyber incivility, and explain the difference between passive incivility and active
incivility. Give an example of each.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-03 Explain how to handle emotion effectively in online communications.
Topic: Creating Effective Emails
7-65
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
75. What tone and language conventions should you use when texting in the workplace?
Explain.
You should use a straightforward, positive tone for texting. Texts should not be used for
bad or unpleasant news. Abbreviated language, acronyms, and emoticons are some of the
fun features of texting, but until you know the texting style of others in the workplace, you
should err on the side of using standard language conventions and complete sentences.
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-04 Describe strategies for effective texting in the workplace.
Topic: Texting in the Workplace
AACSB: Communication
Blooms: Understand
Difficulty: 2 Medium
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
7-66
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
77. List the guidelines that can be followed to stay responsive to others but allow you to focus
enough to achieve peak performance.
The guidelines that can be followed to stay responsive to others but allows you to focus
enough to achieve peak performance are:
a) Check digital messages just two to four times each day at designated times.
b) Turn off message alerts.
c) Use rich channels such as face-to-face and phone conversations to accomplish a task
completely.
d) Reply immediately only to urgent messages.
e) Avoid unnecessarily lengthening an email chain.
f) Use automatic messages to help people know when you are unavailable.
AACSB: Communication
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-05 Describe strategies for managing digital message overload.
Topic: Manage Your Emails and Texts to Avoid Distractions
78. What virtual meeting guidelines should you follow to make group voice and video calls
more productive?
The tried-and-true practices of using an agenda, getting each participant involved, and
following up with minutes and action items are essential.
AACSB: Communication
Blooms: Remember
Difficulty: 1 Easy
Learning Objective: 07-06 Explain principles for effective phone conversations and videoconferences.
Topic: Building Connections with Phone Conversations
7-67
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.
Another random document with
no related content on Scribd:
qu’il se livre ingénûment. On a dit de Napoléon que l’esprit jacobin
l’anime, qu’il est une sorte de « Robespierre à cheval ». Et je crois
bien que, là encore, on s’est trompé. Un Jacobin n’eût jamais dit que
« le système de gouvernement doit être adapté au génie de la nation
et aux circonstances du moment. »
L’œuvre du Jacobin serait partout identique, en Chine, en Arabie,
en France, en Afrique, en Allemagne, aux Indes, en Amérique, en
Angleterre. Il invente un monde fondé sur une idée a priori de
l’homme, et dont l’homme abstrait, partout présent, détermine tous
les aspects. Le créateur n’invente rien. Il prend les matériaux qui
s’offrent, et les choisit et les combine selon son imagination. Je ne
crois pas que celui-là, s’il eût réalisé son premier rêve de conquérir
l’Orient, eût organisé l’Orient comme il organisa la France. Mais il
comprit qu’il ne pouvait organiser la France que selon la Révolution,
et pour cela tendit tous les ressorts sans lesquels il n’eût pu le faire.
Le scepticisme supérieur qui anime tous les artistes l’avertissait
certainement que, lui mort, son système perdrait sa plus éminente
vertu. Raison de plus pour en accuser tous les angles, en établir la
masse, en accroître le poids. Il le lança dans l’avenir avec la force et
la grandeur de vues qui le caractérisaient. Et peut-être eût-il duré dix
siècles sans l’immense afflux de moyens et de besoins neufs dont
les cent ans qui le suivirent inondèrent notre esprit. Mais cela,
prenez-y garde, parce qu’il était Napoléon. Michel-Ange règne
encore, opprime encore, corrompt encore, parce qu’il est Michel-
Ange. Le propre du grand homme est de créer des formes
oppressives en détruisant les formes oppressives qui existaient
avant lui.
Il n’aime pas la tyrannie. Et partout où il la rencontre, il la brise.
Mais sa propre tyrannie l’enivre, parce qu’une vertu créatrice
incomparable naît des décisions qu’elle prend. « Dans tous les
temps, dit-il, la première loi de l’État a été sa sûreté, le gage de sa
sûreté sa force, et la borne de sa force celle de l’intelligence qui en a
été le dépositaire. » Voilà. Lui vivant, c’est dans le sens où il
l’engage que la Révolution vivra. Parce qu’il n’en voit pas d’autre.
Parce qu’il n’y en a pas d’autre. Parce que lui seul fut assez fort pour
la saisir quand elle allait sombrer, la ramener sur la rive et l’y
soutenir d’une main puissante en la serrant au collet. Mais prenez
garde. Il ne se fait pas illusion. « Savez-vous, dit-il encore, ce que
j’admire le plus dans le monde ? C’est l’impuissance de la force pour
organiser quelque chose… La France ne tolérera jamais le
gouvernement du sabre. Ceux qui le croient se trompent
étrangement. Il faudrait cinquante ans d’abjection pour qu’il en fût
ainsi, La France est un trop noble pays, trop intelligent pour se
soumettre à la puissance matérielle et pour inaugurer chez elle le
culte de la force… A la longue, le sabre est toujours battu par
l’esprit. » [U]
Est-ce un retour ? Est-ce un remords ? Pour moi, je ne le crois
guère. C’est ainsi que l’artiste parle quand on lui dit que la forme
qu’il crée pourrait servir de départ aux formes de l’avenir. Quel
avenir d’ailleurs ? Que pèse un siècle, et dix ? Et cent ? Il y a deux
fois moins de temps entre Jésus et nous qu’entre le Sphinx et Jésus,
et l’esprit de Jésus s’efface. Une immense mélancolie fait le fond
des grandes âmes et leur ivresse immense n’est qu’une conquête
incessante de leur volonté sur la clairvoyance intime qui fixe des
bornes à leur puissance, quand bien même ils planteraient ces
bornes très au delà de leur mort. Pourquoi tant de bruit ? Pourquoi
tant de sang ? Et pourquoi tant d’activité ?… « Il eût mieux valu, pour
le repos de la terre, que Rousseau ni moi n’eussions jamais existé. »
Mais voilà, le repos, n’est-ce pas la mort de la terre ? Rousseau,
Napoléon, après Moïse, après Jésus, n’ont-ils pas une mission qui
les dépasse et qui précisément est de troubler ce repos ?
D’empêcher l’enlisement des cœurs dans le marécage endormi ?
Par tous les moyens que Dieu leur donne, l’indignation, l’amour, le
paradoxe, la guerre ? Et la mélancolie des grandes âmes ne vient-
elle pas de ce qu’elles sentent que l’indignation comme le paradoxe,
et l’amour comme la guerre, ne sont que des moyens égaux devant
l’éternité, pour procurer au monde une illusion qu’elles ne partagent
pas ? La grandeur, au fond, n’est peut-être qu’un contraste sublime
entre le pessimisme radical d’un homme qui subit cette grandeur
comme une fatalité de sa nature, et son espérance invincible de
déterminer l’avenir.
Son moyen est la guerre, soit. Mais est-on sûr que, dans sa
situation, il en soit d’autres ? Il l’aime, soit, parce qu’il est doué pour
elle comme jamais homme ne le fut. Mais est-on sûr qu’il n’ait pas
eu presque toujours la force de l’arrêter à l’heure où il devine qu’elle
a produit tout son effet ? Et ne la condamne-t-il pas dans son
principe, comme ces artistes supérieurs qui se savent au-dessus de
leur moyen et qui voient, dans ce moyen, leur suprême servitude,
aigles ivres des espaces déserts où ils se bercent sur leurs ailes et
forcés de descendre en tournoyant sur terre pour nourrir leur vol ?
« La guerre est un anachronisme… Les victoires s’accompliront un
jour sans canons et sans baïonnettes… Celui qui veut troubler la
paix de l’Europe veut la guerre civile… » Ce sont ses ennemis qui
veulent la guerre, et non lui. Il le croit du moins, et comme une
passion plus haute que la leur, qui exige aussi la guerre, le soulève
au-dessus de leurs vues étroites et de leurs petits intérêts, il les
prévient et déchaîne la guerre pour ne pas être surpris. Il les
prévient en commençant la guerre, comme, dans la guerre même, il
les prévient en ouvrant le combat.
C’est ainsi que cela se passe presque toujours, pour ses deux
guerres avec l’Autriche, pour sa guerre avec la Prusse, pour sa
première et peut-être même sa seconde guerre avec la Russie.
Quand il soupçonne que l’adversaire se ramasse, bande ses
muscles, aiguise ses griffes et ses dents, il bondit, le prend à la
gorge. Il attaque, sans se demander s’il peut éviter son attaque, se
modérer, temporiser, consentir à des concessions, toutes mesures
qui feraient plier son système et d’ailleurs blessent son orgueil. Il
poursuit l’Illusion avec une candeur terrible, comme le poète ou le
juste semant autour d’eux la mort, précisément parce qu’ils
n’aperçoivent pas les embûches de la route et que leurs yeux sont
fixés sur l’harmonie des nombres et des lignes ou le bonheur du
genre humain. « Il faut que cette guerre soit la dernière », dit-il en
1806. Et c’est lui seul qui, à Campo-Formio, à Amiens, à Presbourg,
dans l’anarchie sanglante où se débat depuis quinze ans l’Europe, a
la force de décider qu’il faut un arrêt dans le drame et de fournir au
drame, par son intelligence et son énergie à le résoudre, le moyen
de s’arrêter. Il est le seul pour qui la guerre soit une œuvre
monumentale, envisagée dans son ensemble, et qui ne consiste pas
à gagner une bataille, mais à développer un vaste poème politique,
avec ses enchaînements complexes et ses échos universels,
prenant source dans son cœur même et qu’il poursuit et parachève
dans un enivrement continu d’imagination créatrice où naissent des
réalités nouvelles et des rêves nouveaux.
Au fond, il n’y a eu que deux guerres, de 92 à 1815. La guerre de
défense de la Révolution qui lui permit, dans une tension atroce de
ses nerfs à vif, de ses muscles déchirés, de ses os cassés par
place, d’affirmer contre l’Europe et elle-même les réalités politiques
et morales que sa naissance dramatique justifie et que la paix
d’Amiens, en la reconnaissant, termine. La guerre d’expansion de la
Révolution qui la pousse à répandre, en portant la terreur du dedans
au dehors, ces réalités sur l’Europe, et que Bonaparte inaugure en
96, au cours même de la période défensive, pour la poursuivre
jusqu’au jour où elle aura épuisé toutes ses conséquences logiques,
atteint Rome, Madrid, Vienne, Berlin, Moscou, et mourra de ses
excès dans son dernier enfantement. Tous les conflits partiels qui
s’allument ou s’éteignent au cours de ces deux guerres-là ne sont
qu’un épisode de la lutte d’un quart de siècle qui dresse la féodalité
continentale contre la démocratie française naissante, et plus
spécialement l’oligarchie anglaise contre la concurrence économique
que la puissance de la France risque de lui susciter.
Alors que tous ses alliés, frappés tour à tour désarment, ou
feignent de désarmer, l’Angleterre entretient et perpétue la guerre
qui a pour but catégorique la ruine de la France sur le continent et lui
invente un ennemi nouveau dès que le précédent tombe. Lutte
grandiose. Il court l’Europe pour l’atteindre, elle se dérobe partout.
Comme il ne peut la frapper que sur terre, il la poursuit jusqu’à
Moscou, rêvant de s’appuyer sur Moscou pour la poursuivre
jusqu’aux Indes. Il lui interdit le continent, lui barre ses rades et ses
fleuves, la traque jusqu’aux ports de Portugal et d’Espagne,
l’enferme dans la mer comme dans une geôle, décrétant ce jour-là,
peut-être, la forme la plus efficace des luttes de l’avenir. Hors de la
fournaise où fondent les hommes, elle les regarde mourir. Une pièce
d’or pour un soldat, un sac d’or pour un régiment, une tonne d’or
pour un peuple. Grande chose, certes, parce qu’une énergie terrible
est nécessaire pour cela, qu’il faut se serrer la ceinture, qu’il faut
couvrir les mers de croisières vigilantes, braver vingt ans leur
formidable ennui, refouler le doute, masquer la défaillance, nier le
désespoir. Grande chose parce que celui qu’on veut frapper au cœur
est seul sur le bord du rivage, quelques voiles qui fuient devant sa
colère, dix chiens dans son dos contre lesquels il se retourne, les
mettant d’un regard en fuite, les abattant d’un revers de la main ou
les forçant dans leur tanière, recommençant contre leur flot qui
monte, le poignet, les cuisses mordues, secouant son sang dans la
neige et la poussière, tandis que l’insaisissable et seul ennemi
conscient ricane, se sachant hors d’atteinte, surveillant l’anémie
croissante du colosse et connaissant que la mort monte lentement à
son cœur. Il côtoie le bord du gouffre, et court pour ne pas y rouler.
« Il croyait que stationnaire, il tomberait » [15] .
[15] Bourrienne.