Written-Report TPC1

CITY GOVERNMENT OF SAN PABLO
PAMANTASAN NG LUNGSOD NG SAN PABLO

CHED Recognized Local College
TESDA Recognized Programs
ALCU Commission on Accreditation – Level 1 Re-Accredited
Member, Association of Local Colleges and Universities
Patriotism • Leadership • Service • Professionalism
Member, Local Colleges and Universities Athletic Association, Inc.
Nayong Pilipino
Nayong Pilipino is a cultural theme park in the Philippines that

showcases various aspects of Filipino culture, heritage, and traditions. It
features replicas of traditional Filipino villages, exhibits, performances, and
interactive activities aimed at preserving and promoting Filipino cultural
heritage. The park offers visitors a glimpse into the rich and diverse culture
of the Philippines, making it a popular destination for tourists and locals
alike.
The Nayong Pilipino was conceptualized by then First Lady Imelda

Marcos to be a cultural theme park showcasing Filipino culture. At its peak
the park was divided into six different zones or “regions”; Ilocos, Cordillera,
Tagalog, Bicol, Visayas and Mindanao. It was designed by Ildefonso P.
Key officials
 Edgar Frederick V. Generoso - An economist and a

leading adviser in government finance, Mr. Generoso is
currently the Chairperson of the Board of Trustees and
Chairperson of the Executive Committee. He
graduated from the University of the Philippines School
of Economics in 1968.
 Gertrudes “Gertie” M. Duran-Batocabe - Ms. Batocabe is
currently the Executive Director of the Nayong Pilipino
Foundation. She graduated with a Bachelor’s Degree in
Broadcast Communication from the University of the
Philippines, in Diliman. With her corporate and
entrepreneur background, she envisions NPF as an
efficiently managed GOCC that puts high employee
retention rate as a priority key performance indicator.
Address: Brgy. San Jose, City of San Pablo, Laguna Cel. no. (0929) 356 7646 E – mail (Administrative Office), dlspofficial97@gmail.com
 Teresita M. Amansec - Having her own travel agency

and a line of hotels and restaurants, Ms. Amansec is
considered the hospitality services expert in the Board
of Trustees. She is currently the Chairperson of the
Audit and Risk Management Committee. She graduated
with a Bachelor’s degree in Business Administration,
majoring in Management and Accounting, from the
University of the East.
 Bartolome “Barbie” L. Atienza - A renowned Public
Relations and Human Resources Management
professional, Mr. Atienza is a sought-after resource
speaker, lecturer, and consultant in the Philippines and
abroad. Mr. Atienza obtained his Masters Degree in
Business Administration from the De LaSalle University
and Bachelor’s Degree in Psychology from Colegio de
San Juan de Letran.
 Atty. Judy A. Lardizabal - The Bar Examinations
Topnotcher in 2008, Attorney Lardizabal was also the
class valedictorian of the San Sebastian College of Law
in 2008. She obtained her pre-law degree, BS in Social
Work, at the University of the Philippines-Diliman,
where she graduated cum laude.
 Atty. Edson Byron K. Sy - Atty. Edson Sy is one of the
founding partners of Kua Sy & Yeung Law Officers (SKY
Law). He graduated from the Ateneo de Manila
University School of Law and was admitted to the
Philippine Bar in 2014.
Office of Executive Director
 Gertie Duran-Batocabe - Executive Director of the Nayong

Pilipino Foundation. She graduated with a Bachelor's Degree in
Broadcast Communication from the University of the Philippines,
in Diliman.
 Rose Alvidale G. Ladlad - Procurement and Planning

professional with a Master's degree in Business Administration
with vast experience in government procurement process, office
administration, operations, and compliance, and strategic
planning.
 Josephine Grace A. Mirafuentes - Experienced Public
Relations Officer, Project Manager, and Marketing Specialist with a
demonstrated history of working in the tourism and retail industry.
Administrative and Finance Office
 Atty. Joyce Ann Caigas – Is a legal professional known

for her expertise in Business Law, particularly within
the context of Nayong Pilipino, focusing on legal
aspects related to the cultural theme park.
 Marivic Gutierrez - The duties of the Review and Compliance
Committee for SALN shall be as follows: 1. Ensure that all officials and
employees of Nayong Pilipino Foundation submit their accomplished SALN
form with the prescribed period; and 2. Ensure compliance with the
minimum requisites for the content and formalities prescribed under
Republic Act No. 6713 and its implementing rules and regulations.
Marketing and Operation Office
 Elaine T. Saniel – Is as a Sustainable Tourism

Consultant, bringing valuable experience from previous
roles in ecotourism, community enterprise consulting,
solid waste management, and estate operations officer
positions, among others.
Duties
a) To promote, encourage, espouse and/or initiate research and

development projects on social sciences and humanities and related fields;
(b) To formulate a comprehensive social welfare program for the

upliftment,improvement and amelioration of the social and economic
conditions of the unfortunate destitute members of our society with the end
in view of availing maximum utilization of their potentialities in the solution

of the country's problems;
(c) To encourage and facilitate the active participation of the domestic and
foreign sectors in furnishing financial, technical and other forms of
assistance for the Foundation's social welfare programs;
Function
The Nayong Pilipino Foundation Inc. (NPFI) was established primarily

for the promotion of research development project on social sciences,
humanities and other related fields. It was registered with the Securities
and Exchange Commission on May 7, 1969, as a non-stock, non-profit
corporation.
Manila International Airport Authority (MIAA) the remaining land

presently occupied by the foundation. On July 2, 2012, MIAA had taken
possession of the land and on December 31, 2012, MIAA took over the
administrative building and other structures of NPF.
Philippine Reclamation Authority (PRA) in Parañaque to be swapped

with the NPF's property of the same acreage.President Arroyo issued
Executive Order No. 615 on April 2, 2007 which obliged the transfer of the
Nayong Pilipino Cultural Park to the 15 hectares (37 acres).
National Parks Development Committee (NPDC), a Department of

Tourism-attached agency in December 2012. As part of the agreement the
NPF moved its administrative office to the Orchidarium on January 10,
2013.
Program in Nayong Pilipino
The Nayon Pilipino Foundation is guided by the vision that by 2029, we will
be a recognized hub for research, innovation, and training on cultural
heritage. This will be realized through the creation of spaces and platforms
for creativity, development, and recreation.
Our Programs are anchored on the idea that cultural heritage, Filipino
diversity, and creativity are vital social and economic forces for national
development.
Heritage Space
The Heritage Space Program was designed as a series of program
offerings for the Cultural Park and Creative Hub at the NPF Property
located at the New Seaside Drive, Entertainment City in Parañaque City.
Because of its proximity to the Las Piñas-Parañaque Critical Habitat and
Ecotourism Area (LPPCHEA), the site is distinct for its high cultural,
historical, heritage and eco-tourism values. The NPF Cultural Park and
Creative Hub was intended to be a place for learning about our natural and
cultural heritage and a venue for promoting eco-tourism.
Even before the pandemic, they already envisioned the future park to be
more than just a physical space. The site is not a mere rigid infrastructure
or property but shall serve as a platform. they envisioned a place for
experiencing and engaging with our heritage stories. As a civic space, the
park shall serve as a platform for enlivening the stories of our Filipino roots,
routes, and contemporary emergence. With all these, the concept of nayon
has indeed gone beyond the romanticized notion of village life represented
in a theme park and now signifies a community of social networks beyond
the limits of geographical boundaries who all maintain affective ties to a
place.
The Heritage Space program provides platforms for heritage interpretation

activities and establishes multi-sectoral linkages in the arts and culture
sector and creative industries.
The NPF Virtual Museum Project is part of the Heritage Space Program.
The project will consist of digital exhibitions of the different artifacts with the
intention of going beyond the standard flat images and short captions. This
will be achieved through different multimedia outputs, such as videos,
three-dimensional imaging, social media integration, and community-
centered content generation. The last two are important in creating a
dialogue and co-production between NPF, the indigenous communities
represented, and the public.
The future cultural park will include a museum that will house the NPF
permanent collection that has over 2,500 artifacts from the different
indigenous peoples of Luzon, Visayas, and Mindanao. The NPF collection
is diverse and varied, ranging from intricate beaded jewelry to striking
weaponry for hunting and warfare to ritualistic artifacts. It also includes

musical instruments, vessels, funerary objects, and textiles.
The NPF Umpukan sa Nayon Project is also under the Heritage Space
Program. Each iteration of Umpukan enlivens conversations about
activities under the Heritage Space Program. It was designed as a series of
multi-sectoral consultations for the development of programs for the future
NPF Cultural Park and Creative Hub. Through the Umpukan sa Nayon
Project, the Nayong Pilipino Foundation was able to foster multi-sectoral
partnerships and expand its network. The conversations in iterations of
Umpukan sa Nayon complement the knowledge development activities of
the Research Institute, and provides inputs for the Cultural Leadership
Institute.
Research institute
In line with its mandate under Presidential Decree No. 37 to promote,

encourage, and initiate research and development projects on social
science and humanities, the NPF Research Institute is a knowledge
development center that will conduct research on the following fields:
Philippine Natural and Cultural Heritage, Sustainable Heritage Tourism and
Ecotourism, Tourism Governance, Cultural and Creative Industries, and
related areas. The Research Institute will also serve as a think-do-tank on
public policies concerning heritage, cultural and creative industries, and
tourism. The research outputs are to be produced following professional
academic standards and will be implemented in collaboration with partner
institutions and professionals.
One of the ongoing projects of the Research Institute Program is Project

Pagsibol, which aims to create case studies that evaluate past and
ongoing initiatives conducted by private organizations and public offices,
and are related to the aforementioned four research interests. These case
studies aim to identify and evaluate methods and practices under the said
research interests. This will allow the NPF RI to identify best practices and
to recommend their replication in future projects; and conversely, to
recommend the discontinuation of less effective and unsustainable
methods and practices.
The creation of knowledge products shall fulfill NPF's long unrealized

research mandate and contribute to the social learning and discourse of the
role of cultural heritage for national and local development.
Cultural Leadership Institute
The NPF Cultural Leadership Institute is a training and formation program

for developing cultural leaders who shall be at forefront of Philippine
cultural heritage protection, promotion, and development.
An ongoing project is the implementation of the MakaNayon Leadership

Course. MakaNayon Leadership Course is an 8-week formation
training/seminar which explores the meaning and practice of a cultural
leader in the Philippines. The course has four modules, which sum up the
four core values of being MakaNayon: MakaTao, Makakalikasan, Maka-
Bayan, and MakaDiwa.
Activities in Nayong Pilipino
Nayong Pilipino is an immersive cultural park in the Philippines that

showcases the country’s heritage, traditions, and natural wonders. Some
activities you can enjoy there include:
Cultural Shows: Experience traditional Filipino dances, music, and

performances that highlight the diverse cultures across the Philippines.
Exhibits: Explore exhibits featuring Filipino art, crafts, and historical

artifacts, providing insights into the country’s rich cultural heritage.
Nature Walks: Take leisurely strolls through lush gardens and scenic
landscapes, enjoying the natural beauty of the Philippines.
Workshops: Participate in workshops on traditional Filipino crafts such as

weaving, pottery, and cooking, allowing you to learn and engage with local
artisans.
Dining: Enjoy authentic Filipino cuisine at onsite restaurants, offering a

variety of dishes from different regions of the Philippines.
Events and Festivals: Attend special events and festivals held at Nayong
Pilipino throughout the year, celebrating Filipino culture and traditions.
ROLE IN TOURISM
Cultural and Heritage Destination: Nayong Pilipino offers tourists an

immersive experience of Filipino heritage through replicas of traditional
houses, cultural performances, and exhibitions of indigenous crafts.
Educational Resource: The complex provides educational programs,

guided tours, and curated exhibits to enrich visitors' understanding of
Philippine history, culture, and traditions.
Economic Contributor: Nayong Pilipino stimulates the local economy

through revenue generation from ticket sales, souvenir shops, food
stalls, and event rentals. It also creates job opportunities, benefiting
surrounding communities.
Promotional Platform: Nayong Pilipino plays a vital role in promoting

Philippine tourism through marketing campaigns, partnerships with
travel agencies, and participation in tourism events, encouraging both
domestic and international travel to the country. it raises awareness
about the country's attractions and encourages travel to the Philippines.
References:
Introduction: https://nayongpilipino.gov.ph/
Key offials: https://nayongpilipino.gov.ph/
Duties and functions:

https://www.scribd.com/presentation/434764485/Nayong-Pilipino-
Foundation?
fbclid=IwZXh0bgNhZW0CMTAAAR2EBHxwavJxSWneWw979-
YCGWPwtIEZCjhHd3rwmjpXPrIFppXXfK-
xDr8_aem_AXNLXhpU6lur4iiyRL1rh_KnBuuH2WkSNJF_Q5ucVBLk9IA95
PFRutygar9zHo36O5E2n8PBwkNKNSSGsx48VCIZ
Programs: https://nayongpilipino.gov.ph/npf-programs/cultural-leadership-
institute/
Activities: https://nayongpilipino.gov.ph/
Role in the tourism industry: https://nayongpilipino.gov.ph/

Written-Report TPC1

Uploaded by

Copyright:

Available Formats

You might also like

Written-Report TPC1

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Written-Report TPC1

Uploaded by

Copyright:

Available Formats

CITY GOVERNMENT OF SAN PABLO

PAMANTASAN NG LUNGSOD NG SAN PABLO

Nayong Pilipino is a cultural theme park in the Philippines that

The Nayong Pilipino was conceptualized by then First Lady Imelda

 Edgar Frederick V. Generoso - An economist and a

 Teresita M. Amansec - Having her own travel agency

Office of Executive Director

 Gertie Duran-Batocabe - Executive Director of the Nayong

 Rose Alvidale G. Ladlad - Procurement and Planning

Administrative and Finance Office

 Atty. Joyce Ann Caigas – Is a legal professional known

Marketing and Operation Office

 Elaine T. Saniel – Is as a Sustainable Tourism

a) To promote, encourage, espouse and/or initiate research and

(b) To formulate a comprehensive social welfare program for the

in view of availing maximum utilization of their potentialities in the solution

The Nayong Pilipino Foundation Inc. (NPFI) was established primarily

Manila International Airport Authority (MIAA) the remaining land

Philippine Reclamation Authority (PRA) in Parañaque to be swapped

National Parks Development Committee (NPDC), a Department of

Program in Nayong Pilipino

The Heritage Space Program was designed as a series of program

cultural heritage and a venue for promoting eco-tourism.

The Heritage Space program provides platforms for heritage interpretation

weaponry for hunting and warfare to ritualistic artifacts. It also includes

In line with its mandate under Presidential Decree No. 37 to promote,

One of the ongoing projects of the Research Institute Program is Project

The creation of knowledge products shall fulfill NPF's long unrealized

Cultural Leadership Institute

The NPF Cultural Leadership Institute is a training and formation program

An ongoing project is the implementation of the MakaNayon Leadership

Activities in Nayong Pilipino

Nayong Pilipino is an immersive cultural park in the Philippines that

Cultural Shows: Experience traditional Filipino dances, music, and

Exhibits: Explore exhibits featuring Filipino art, crafts, and historical

Workshops: Participate in workshops on traditional Filipino crafts such as

Dining: Enjoy authentic Filipino cuisine at onsite restaurants, offering a

Cultural and Heritage Destination: Nayong Pilipino offers tourists an

Educational Resource: The complex provides educational programs,

Economic Contributor: Nayong Pilipino stimulates the local economy

Promotional Platform: Nayong Pilipino plays a vital role in promoting

Key offials: https://nayongpilipino.gov.ph/

Duties and functions:

Role in the tourism industry: https://nayongpilipino.gov.ph/

You might also like