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Diagnosing Corporate Culture
Proclamations
Web Exercise
by
Steven L. McShane
University of Western Australia
Perth, Australia
Purpose
To understand the importance and contents in which corporate culture is identified and
discussed in organizations.
Instructions
This exercise is primarily intended as a take-home activity, although it can be completed
in class where computers and Internet connections are available. The instructor will
divide the class into small teams (typically 4-5 people per team). Each team is assigned a
specific industry – such as energy, biotechnology, computer hardware.
The team’s task is to search web sites of several companies in the selected industry for
company statements about their corporate culture. Use the company web site search
engine (if it exists) to find documents with key phrases such as “corporate culture” or
“company values”.
In the next class, or at the end of the time allotted in the current class, students will report
on their observations by answering the following three discussion questions:
Discussion Questions
1. What values seem to dominate the corporate culture of the companies you
searched? Are these values similar or diverse across companies in the industry?
2. What was the broader content of the web pages where these companies described or
mentioned its corporate culture?
3. Do companies in this industry refer to their corporate culture on the web sites more
or less than companies in other industries searched by team in this class?
of the Royal Asiatic Society, No. 14 (Singapore, 1885), pp. 291 sq.
137.2 W. W. Skeat and C. O. Blagden, Pagan Races of the Malay
460.
151.2 The Greek orator Antiphon observes that the presence of a
homicide pollutes the whole city and brings the curse of barrenness
on the land (Antiphon, ed. F. Blass, Leipsic, 1871, pp. 13, 15, 30).
See further L. R. Farnell, The Evolution of Religion (London, 1905),
pp. 139 sqq.
Chapter VI Notes
156.1 Lucian, Hermotimus, 64, κατὰ τοὺς Ἀρεοπαγίτας αὐτὸ
ποιοῦντα, οἳ ἐν νυκτὶ καὶ σκότῳ δικάζουσιν, ὡς μὴ ἐς τοὺς λέγοντας,
ἀλλ᾽ ἐς τὰ λεγόμενα ἀποβλέποιεν: id., De domo, 18, εἰ μὴ τύχοι τις
παντελῶς τυφλὸς ὢν ἢ ἐν νυκτὶ ὥσπερ ἡ ἐξ Ἀρείου πάγου βουλὴ
ποιοῖτο τὴν ἀκρόασιν.
The Scope of Social Anthropology Notes
166.1 This happened at Ballyvadlea, in the county of Tipperary, in
March 1895. For details of the evidence given at the trial of the
murderers, see “The ‘Witch-burning’ at Clonmel,” Folk-lore, vi. (1895)
pp. 373-384.
166.2 This happened at Norwich in June 1902. See The People’s
75 sq.
173.1 J. Boswell, Life of Samuel Johnson9 (London, 1822), iv. 315.
174.1
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