Session 2023-24

PGDM 203 – Business Research Methods

Assignment 1

Date of Assignment: 22/2/2024 Date of Submission: 27/2/2024

CO evaluated: CO2, CO3 Max Marks: 10

Question: Questionnaire Construction: Select the research problem

statement from below given option and frame a structured survey
questionnaire with all the guidelines. Draft objectives related to the
problem statement undertaken for questionnaire construction.

1. An analysis of the effect of social media advertisements on purchase

intension of Gen Z with special reference to Delhi, NCR

2. The role of product brand image on consumer purchase decision

making with special reference to fast fashion industry.

3. Comparing the effect of flexible work arrangements on employee

satisfaction and productivity in IT companies in Bangalore.

4. An analysis of the role of human resource management in talent

acquisition and retention in India

5. A study on impact of food labelling on consumer purchase behaviour.

Guide Lines for drafting questionnaire
1. Should be based on the above research topics
2. Draft objectives depending on the problem statement before drafting
questionnaire
3. Should be unique
4. Maintain the sequence of questions
5. Should cover the required demographic questions
6. Should have closed ended questions
7. Should have Likert scale questions, semantic scale, rating scale
questions where ever necessary.
8. Should have minimum 12 and maximum 15 questions
9. Create the questionnaire in word document (convereted to pdf)
format.