Professional Documents
Culture Documents
The Planning Survey 23 Participant Summary
The Planning Survey 23 Participant Summary
Reasons to buy............................................................................................................................................................................................. 20
Satisfaction .................................................................................................................................................................................................... 26
Challenges ...................................................................................................................................................................................................... 26
Trends ................................................................................................................................................................................................................... 30
Document Description
An overview and analysis of the most important
findings and topical results from The Planning
The Planning Survey 23 – The Results Survey 23. Includes advice to buyers of planning
software as well as users of existing planning
solutions based on the results of our analysis.
Provides details of the sample, the products
included and an overview of our methodology.
The Planning Survey 23 – Sample, Products,
Descriptions of the KPIs used in The Planning
Methodology and KPIs
Survey 23 are also provided, including details of
our calculation methods.
A series of executive reports on each of the
products featured in The Planning Survey 23.
The Planning Survey 23 – Vendor Performance Each report contains a short vendor and product
Summaries overview by BARC’s analyst team plus a summary
of the relevant product-related results from The
Planning Survey 23.
Research
BARC user surveys, software tests and analyst assessments in blogs and research notes give you the
confidence to make the right decisions. Our independent research gets to the heart of market
developments, evaluates software and providers thoroughly and gives you valuable ideas on how to
turn data, analytics and AI into added value and successfully transform your business.
Consulting
The BARC Advisory practice is entirely focused on translating your company’s requirements into future-
proof decisions. The holistic advice we provide will help you successfully implement your data & analytics
strategy and culture as well as your architecture and technology. Our goal is not to stay for the long
haul. BARC’s research and experience-founded expert input sets organizations on the road to the
successful use of data & analytics, from strategy to optimized data-driven business processes.
Events
Leading minds and companies come together at our events. BARC conferences, seminars, roundtable
meetups and online webinars provide more than 10,000 participants each year with information,
inspiration and interactivity. By exchanging ideas with peers and learning about trends and market
developments, you gain new impetus for your business.
Figure 1: Do you use or plan to use your product for the following planning tasks? (n=821)
Figure 2: Do you use or plan to use your product for the following tasks? (n=800)
To examine correlations between what the most successful companies do differently to less successful
ones, we classify companies as ‘leaders’ and ‘laggards’. Leaders comprise the top 10 percent (approx.)
of companies based on their achievement of business benefits, while the lowest 10 percent (approx.) are
classed as laggards.
In many companies, especially laggards, Microsoft Excel is still the tool of choice to support planning
processes (see Figure 3). Specialized planning products are now used by 82 percent of the companies
surveyed. Nevertheless, 77 percent also still use Excel separately (or in combination with other tools) for
planning. Other non-specialized software products follow some way behind.
Other 1%
Figure 3: Which software tools does your company use for planning and budgeting? (n=1,050)
Refining the answers in Figure 3 to show the main software tool used for planning reveals that 60 percent
use specialized planning software to support their planning processes (see Figure 4). These companies
have recognized the added value specialized software can provide with functionality to efficiently
support and improve planning, budgeting and forecasting processes. Many of them provide
comprehensive functionality for creating random planning models on different aggregation levels
(strategic as well as operational planning) for an integrated enterprise planning approach (including
financial planning).
However, 27 percent still use Excel spreadsheets with no underlying database or specific planning
functionality as their principal planning product. This is devastating in today’s age of increasing dynamics
where the need for data-centric management decisions is becoming paramount. As we will see in the
following chapters, problems, dissatisfaction and a low level of achievement of business benefits are
among the inevitable consequences of using Excel as a planning product.
Operational systems 8%
Other 1%
Figure 4: Which software tools does your company use most frequently for planning and
budgeting? (n=1,050)
The comparison of leaders and laggards in Figure 5 reveals that 82 percent of leaders use specialized
planning software for planning, budgeting and forecasting, whereas 37 percent of laggards standardize
on Excel. Just 52 percent of laggards use specialized software as their main planning product. Something
we often discover in BARC’s consulting projects is that a company’s choice of software for planning often
reflects its level of appreciation of the value of planning. While planning, budgeting and forecasting are
important elements of corporate management to align operational business with strategic corporate
objectives for many leaders, it is often regarded by laggards as a chore that has to be done at least once
a year.
Leaders
Microsoft Word, PowerPoint, Access, etc. 0%
2% Laggards
Operational systems 5%
7%
Figure 5: Which software tools does your company use most frequently for planning and
budgeting? Leaders vs. laggards (n=157)
Figure 6 demonstrates that ‘better quality of planning results’, ‘increased transparency of planning’,
‘more precise/detailed planning’, ‘improved software user satisfaction’, and ‘better integration of
planning with BI/analytics’ are the benefits companies achieve most frequently through the use of their
planning products. All specialized planning products analyzed in our survey are based on integrated
data storage for actuals and plan data (‘single point of truth’). Moreover, comprehensive functionality
for centralized top-down and decentralized bottom-up planning approaches at different aggregation
levels (strategic as well as operational planning) is available as standard to support individual planning
processes. Integrated functionality for reporting, analyses and dashboarding typically rounds off the
range of functions found in specialized planning software.
In contrast to the main benefits, ‘saved headcount’ and ‘reduced costs’ in particular are harder to achieve
through the use of planning software tools. Even with the best software, the tasks of planning, budgeting
and forecasting require a lot of effort for any company and the tools used can only support them in the
process, not entirely automate or reduce business complexity. However, planning tools save a lot of time
compared to other approaches, and the hours previously invested in manual effort can be used for more
value-adding activities. From BARC’s point of view, companies can certainly earn a competitive
advantage with planning products by gaining deeper insights into their data and being more agile,
enabling them to react to current and future developments in their businesses. In the future, it will be
interesting to see how current trends such as artificial intelligence and predictive planning and
forecasting can help to automate planning, budgeting and forecasting processes and free up planners
from repetitive routine tasks.
Figure 6: To what level have you achieved the following benefits with your product? (n=820)
Improved Planning
Competitiveness Monetization
and CPM
• Better integration of financial • Improved software user • Reduced costs
planning with operational satisfaction • Reduced resource
planning • Increased competitive requirements for planning
• Better integration of advantage • Saved headcount
planning with BI/analytics
• Better quality of planning
results
• Improved integration of
strategic and operational
planning
• Increased planning frequency
• Increased transparency of
planning
• More precise/detailed
planning
• Reduced planning
complexity
The weighting system is deliberately designed to be dimensionless to compare KPIs across different
dimensions. For further information on the calculation methods used, see the ‘Sample, Products,
Methodology and KPIs’ document.
Figure 9: To what level have you achieved the following benefits with your product (-2=not
achieved, 10=high)? Specialized planning products (n=820) vs. Excel (n=143), sorted by level of
benefits achieved with specialized planning products.
Drilling Figure 6 down to product level reveals the individual business benefits that companies have
achieved with their planning products (see Table 1). To calculate the Business Benefits Index (BBI) per
product, we asked users to judge benefits based on real measurements the company has made. The BBI
is calculated by weighting the responses to this question. The KPI displayed in Table 1 is an aggregated
version of this index (see the BBI value in the final column).
It is interesting to observe that companies achieve varying levels of business benefits with different
planning products (see Table 1). Overall, CCH Tagetik users enjoy the highest level of business benefits
in this year’s Planning Survey, closely followed by Planful, Jedox, macs Software and IBM Planning
Analytics. Year after year, Excel ranks last in this table.
Figure 10: Would you recommend your planning product to a similar company? Specialized
planning products (n=846) vs. Excel (n=152)
The recommendation rate of a solution is a key figure for measuring customer satisfaction with a
provider and its solution. In a highly competitive market like the planning and CPM software market,
loyal customers are essential for survival and a high recommendation rate is required to win new
customers. In this context, Net Promoter Score (NPS) is a widely used market research metric. A positive
NPS indicates high customer satisfaction with a vendor and its product and shows customer loyalty to
the solution. Figure 11 shows the top 10 products by NPS.
Excel 3.9 4.0 3.5 3.7 4.0 2.6 3.6 4.5 4.2 5.3 3.1 3.6 2.8 3.7
Figure 12: Did your organization conduct a formal product selection before acquiring your
planning product? (n=730)
Products evaluated
According to respondents, of all the products covered in The Planning Survey 23, IBM Planning Analytics
is – like last year – the most evaluated product for acquisition, appearing in 19 percent of selection
decisions (see Figure 13). This is hardly surprising considering that the product has been around since
the early 1980s and IBM is well known worldwide for its BI, analytics and performance management
software.
The remaining top positions are mostly occupied by planning products with a global reach such as Board
(19 percent), SAP BPC (19 percent), SAP Analytics Cloud (19 percent) and Jedox (17 percent). However,
products from vendors with a strong profile in specific regions are also regularly considered for purchase
in software selection processes. There are several other well known products not covered in detail in The
Planning Survey 23 that are evaluated for acquisition by companies. Note that Figure 13 only includes
products that generated more than 30 responses in this year’s Planning Survey.
Figure 13: Which of the following planning products did your organization evaluate for
acquisition? (n=792)
Depending on the size of the company involved, different products are evaluated in software selection
processes. While the likes of Jedox, LucaNet, Board and Corporate Planning are frequently evaluated by
companies with fewer than 100 employees (see Figure 14) and by mid-sized companies with 100 to
2,500 employees (see Figure 15), products from SAP, IBM, Anaplan and Oracle are often evaluated by
companies with more than 2,500 employees (see Figure 16).
Figure 14: Top 10 evaluated products in selection processes – companies with fewer than 100
employees (n=91)
Board 19%
Jedox 19%
Corporate Planning Corporate Planner 17%
LucaNet 16%
IBM Planning Analytics 14%
SAP Analytics Cloud 13%
SAP BPC 12%
Anaplan 11%
Unit4 FP&A 10%
Other planning product 10%
Figure 15: Top 10 evaluated products in selection processes – companies with 100 to 2,500
employees (n=381)
Figure 16: Top 10 evaluated products in selection processes – companies with more than 2,500
employees (n=312)
Table 2: Did your organization conduct a formal selection process before purchasing your
product? By product (n=612)
Single
Competitive No formal
product
evaluation evaluation
evaluation
CCH Tagetik 97% 3% 0%
CoPlanner 96% 4% 0%
Planful 94% 3% 3%
OneStream 94% 3% 3%
Board 92% 4% 4%
Unit4 FP&A 87% 3% 10%
Prophix 86% 5% 9%
Serviceware Perf. 86% 14% 0%
Anaplan 79% 17% 4%
Corporate Planning 79% 14% 7%
IBM Plan. Analytics 77% 11% 11%
macs Software 69% 22% 9%
LucaNet 66% 16% 19%
Oracle Cloud EPM 64% 29% 7%
Workday Adapt. Plan. 63% 19% 19%
Jedox 63% 15% 23%
Valsight 61% 29% 10%
SAP Analytics Cloud 55% 14% 31%
SAP BPC 45% 24% 30%
Reasons to buy
‘Flexibility of the software’ (51 percent) and ‘good coverage of planning-specific requirements’
(37 percent) are the main reasons why companies buy their planning products. The third most popular
reason – ‘ease of use for planners’ (34 percent) – shows that many companies now put great emphasis
on the business-user-friendliness of planning products in the software selection process.
As with selection projects for most types of software, ‘price-performance ratio’ (34 percent) is another
prominent consideration for companies when buying planning products. Offering flexible and feature-
rich software at an attractive price point can be a very persuasive factor when trying to convince
customers to buy.
The importance of ‘good coverage of reporting/analysis requirements’ (29 percent shows that many
companies are aware of the fact that there can be no proper planning without reporting and analysis
Deployment option 9%
Excel, a widely used product for planning, BI and analytics all over the world, is rarely evaluated in a
formal software selection process but is usually chosen because it is available and many users are already
skilled at working with spreadsheets. ‘Availability of people skilled in the toolset’ (45 percent, see Figure
18) and ‘price-performance ratio’ (44 percent) are prominent reasons why companies use Excel as their
Figure 18: Why was your product chosen? Specialized planning products (n=774) vs. Excel
(n=148)
Figure 19 indicates that laggards seem to underestimate the need for a thorough software selection
process, affording undue importance to criteria such as ‘vendor listed as corporate standard’, ‘good
vendor relationship’ and ‘vendor or product reputation’ or other criteria. In BARC’s opinion, based on
Figure 19: Why was your product chosen? Leaders vs. laggards (n=135)
Convincing performance of
software
40% Predefined data connection
Deployment option
Corporate standard
Figure 20: Why was your product chosen? Timeline 2016 (n=565), 2017 (n=1,158), 2018
(n=808), 2019 (n=911), 2020 (n=904), 2021 (n=867), 2022 (n=808) and 2023 (n=774)
3 years or more 1%
Figure 21: How long did it take to implement the planning aspect of the application from
software purchase to initial rollout? (n=722)
Sales experience
A decent sales experience for the buyer is the foundation of a successful project with a valued partner.
For the vendor, it is a matter of merely surviving or thriving. Overall, buyers confirmed that the vendors
whose products they ultimately selected supported them well during the purchase process. On average,
only 2 percent stated that their experience with a vendor was “poor” or “very poor”.
Figure 22: How would you characterize the following aspects of the sales/purchasing experience
with the vendor? (n=505, ‘Average’ category not included)
Specialized planning
51% 37% 8% 3%
products
Figure 23: To what degree are you satisfied with your planning tool? Specialized planning
products (n=846) vs. Excel (n=154)
Challenges
First and foremost, no single category of significant problems is cited as frequently as ‘No significant
problems’, demonstrating that a large portion of respondents (36 percent) do not experience serious
issues when using planning tools. Figure 24 shows that ‘performance too slow’ is the most common
problem encountered during planning implementations (18 percent) followed by a number of issues
related to the organization of the customer as well as the product, features and functions.
A planning tool incapable of serving the needs of a customer is likely to have many detrimental effects,
not least that several benefits will simply become unachievable. This is a clear call to make a careful
selection and not to risk failing to realize the potential benefits from using planning tools such as
improved planning and CPM, competitiveness and monetization.
Unreliable software 6%
Poor support 6%
Other 5%
Figure 24: What are the most serious problems you have encountered using your product?
(n=829)
Figure 25 offers evidence that Excel users experience many more problems than users of specialized
planning software products. Only 8 percent of Excel users say they have no significant problems at all,
compared to 36 percent of specialized planning software users. Moreover, Excel users struggle with
general problems such as ‘product cannot handle large data volumes’ (42 percent), ‘performance too
slow’ (25 percent) and ‘product cannot handle large numbers of users’ (16 percent). These results clearly
emphasize the importance of a thorough software selection process with a detailed analysis of
requirements and a comprehensive study of the market. Choosing the product that most closely matches
these requirements will help to avoid many of the problems listed in Figure 25.
Unreliable software 6%
4%
Poor support 6%
5%
Other 5%
8%
Figure 25: What, if any, are the most serious problems your business users have encountered in
the use of your product? Specialized planning products (n=829) vs. Excel (n=150)
An impressive 66 percent of leaders say they have encountered no significant problems in the use of
their planning product (see Figure 26). By contrast, only 18 percent of laggards – who often use Excel as
their main planning product – have no significant problems. Problems experienced by laggards such as
‘performance too slow’ (24 percent), ‘software is not flexible enough’ (22 percent) and ‘software difficult
to use’ (17 percent) point to mistakes in the software selection process.
Company-specific problems 9%
17%
Rising costs 5%
14%
Poor support 2%
10%
Other 2%
4%
Unreliable software 0%
7%
Leaders Laggards
Figure 26: What, if any, are the most serious problems your business users have encountered in
the use of your product? Leaders vs. laggards (n=151)
Figure 27: Which of the following does your company do/use with your product for planning
and budgeting? (n=783)
Besides ‘self-service planning in business departments’ (21 percent) and ‘predefined solutions’
(26 percent), ‘use of planning product in the cloud’ has the joint second lowest ‘planned’ rate of all the
trending topics listed (26 percent). In 2019, only 23 percent said they were already using a cloud-based
planning product. That figure has jumped to 44 percent in 2023. In contrast, the number of respondents
claiming their company does not require a cloud-based planning product is declining: in 2020,
38 percent of respondents said that cloud-based planning software was not required. The corresponding
figure in 2023 is now 30 percent. This finding shows that companies increasingly recognize the benefits
of cloud-based planning and that adoption levels continue to progress. However, the results of The
Planning Survey confirm what BARC has also discovered in other surveys: cloud-based planning and BI
is a bigger trend in the eyes of software vendors than users. While it is particularly attractive to
Integration of operational
60% sub-plans
Value driver-based
30% planning
Integration of planning
0% with financial
2016 2017 2018 2019 2020 2021 2022 2023 consolidation
Figure 28: Trends in use, Timeline 2016 (n=573), 2017 (n=1,169), 2018 (n=812), 2019 (n=932),
2020 (n=908), 2021 (n=884), 2022 (n=832) and 2023 (n=783)
A dynamic environment requires flexible decision support and short-term updates of targets and
forecasts. Decision-makers need up-to-date and high-quality information to cope with increasing
dynamics. The efficient provision of information as well as a high degree of adaptability to changing
conditions and requirements are essential goals currently being pursued. This is why planning and
Integration of strategic
and operational planning
50%
Value driver-based
planning
Integration of planning
with BI/analytics
30%
Integration of
operational sub-plans
Predefined solutions
20%
Integration of planning
0%
with financial
2016 2017 2018 2019 2020 2021 2022 2023
consolidation
Figure 29: Trends planned, timeline. 2016 (n=573), 2017 (n=1,169), 2018 (n=812), 2019 (n=932),
2020 (n=908), 2021 (n=884), 2022 (n=832) and 2023 (n=783)
Leaders Laggards
Figure 30: Which of the following does your company do/use with your product for planning
and budgeting? Leaders vs. laggards (n=141)
Figure 31: How important is the integration of strategic, financial and operational planning to
the management of your company? (n=656)
Integration must be implemented conscientiously at all levels to maximize its benefits. Integrated
corporate planning quickly provides reliable and relevant information for corporate management only
when all the following aspects are addressed simultaneously. However, organizations must not
underestimate the effort required to thoroughly integrate all sub-plans. Companies constantly need to
question and optimize their planning approaches, tools, structures and processes. Many have a lot of
catching up to do in this area, as the following detailed analyses clearly show.
Objectives and assumptions from strategic planning must automatically be incorporated into annual
planning (see ‘integration of strategic and operational plans’ trend). This is the only way to ensure that
a company's long-term goals are consistent with its medium and short-term goals. Corporate strategy
provides the framework for annual planning and budgeting. It is essential to fully convey the strategic
guidelines into the detailed annual planning data in order to provide orientation and content for tactical
and operational management. Our survey results show that planning is performed annually (classic
budgeting) in 81 percent of the companies surveyed. Designated strategic planning with a medium to
long-term planning horizon is not carried out in all organizations (51 percent). However, 37 percent of
companies plan to invest in strategic planning, making it the planning use case most likely to expand in
Completely integrated 8%
Relatively advanced integration 25%
Partially integrated 38%
Not integrated but planned 24%
Not integrated and no plans to integrate 5%
Figure 32: How far advanced is the integration of your strategic plans (long-term, medium-
term) and operational planning (short-term)? (n=640)
Companies are forced to make forecasts or predictions at ever shorter intervals in dynamic and volatile
environments. This is the only way to ensure that decisions are based on the latest information available.
Today, four out of ten companies update their forecasts at least once a month, and for leaders the figure
is more than six in ten. The integration and intertwining of annual corporate planning with forecasts
during the year is essential for integrated and transparent management. Predictive planning and
forecasting driven by predictive analytics and machine learning is currently gaining rapidly in importance
in this context.
The technically and economically correct linking of all sub-plans with each other (e.g., sales, production,
resources) and with financial results planning (balance sheet, profit and loss statement, cash flow) is at
the core of integrated corporate planning (see ‘integration of operational sub-plans’ trend). A conclusive
model enables the reliable processing of data from all areas of the company. Comprehensive simulations
are essential in dynamic markets and rely on tightly integrated sub-plans. All integrated sub-plans must
be linked to results planning too in order to correctly represent the financial view of an enterprise. Results
planning only has the necessary informative value if the dependencies between individual sub-plans are
taken into account and these are fully integrated, and also that results from sub-plans are included in
results planning. The effects of operational planning on the financial results of a company are only
directly visible and conclusive when plans are fully integrated.
Currently, only 35 percent of the companies surveyed have largely or completely integrated financial
planning with operational sub-plans (see Figure 33). In 58 percent of organizations, integration is either
limited or planned for the future. This is a critical situation as increasing demands on the frequency and
speed of the provision of adjusted forecasts mean that comprehensively integrated functional models
are a must. Isolated models with cumbersome and error-prone data transfers can no longer satisfy the
requirements of today's decision-makers. An important approach to achieving rapid response capability
is to reduce the level of detail in planning. Companies should look to dispense with details and focus
instead on the bigger picture using sophisticated simulations and intensive analyses to derive insights
for management in a timely manner.
Figure 33: How far advanced is the integration of your financial planning (e.g., P&L, balance
sheet, cash flow) with non-financial sub-plans (e.g., sales, production, resources)? (n=630)
Figure 34 shows that 46 percent of the companies surveyed benefit from integrated strategic and
operational plans (‘in use’). This figure has increased over time from below 40 percent in 2016.
43 percent of organizations are aware of its importance and plan to merge strategic and operational
plans in the future. Furthermore, 58 percent of the companies surveyed benefit from integrating financial
planning with operational sub-budgets (‘in use’). As for integrating strategic with operational plans, the
integration of different sub-budgets and their integration with financial planning has also increased over
time from 53 percent in 2016. In 32 percent of organizations, integration is planned for the future.
Integration of
60% strategic and
operational planning
50% (in use)
Integration of
40% strategic and
operational planning
(planned)
30%
Integration of
20% operational sub-
plans (in use)
10%
Integration of
operational sub-
0%
plans (planned)
2016 2017 2018 2019 2020 2021 2022 2023
Figure 34: Time series for actual and planned integration of planning. 2016 (n=556), 2017
(n=1,146), 2018 (n=790), 2019 (n=909), 2020 (n=879), 2021 (n=870), 2022 (n=801) and 2023
(n=777)
The implementation of integrated corporate planning, including the integration of strategic, financial
and operational plans, is made significantly more difficult by the use of multiple tools within the planning
process. Therefore, it is a major driver for complexity. For example, top-down adjustments are
challenging to implement efficiently and consistently across tool boundaries and also the
comprehensive simulation and analysis of scenarios is difficult to realize across different tools covering
different sub-plans. The results in Figure 35 reflect the generally moderate level of integration of
strategic, financial and operational planning shown before. As of today, 48 percent of the companies
surveyed use multiple combined tools to support the entire planning process. This underlines the fact
that many organizations are still sometimes a long way from the ideal state of a uniform, integrated
Figure 35: Is the entire planning process covered in a single tool or several different ones?
(n=589)
No integration 16%
Figure 36: How far advanced is the integration of planning and budgeting with analytics and BI
tools? (n=628)
Financial consolidation is essential to combine the financial data of several legal entities in group
financial statements, eliminating intercompany transactions (IC) to accurately present the group’s
financial performance according to legal requirements (consolidated P&L, balance sheet, cash flow). The
preparation of consolidated financial statements for all the individual legal entities of a group is not only
No integration 24%
Figure 37: How far advanced is the integration of planning and budgeting with financial
consolidation? (n=511)
Organizations that place a high value on the correct representation of group relationships are more
likely to have integrated financial planning and consolidation. The standardization of internal and
external accounting and thus of planning and financial consolidation via harmonized structures, charts
of accounts and calculations is an increasingly important goal to ensure that results are more
comparable and more useful. Figure 38 shows that 41 percent of the companies surveyed already benefit
from integrated financial planning and financial consolidation and 29 percent plan to invest in an even
tighter integration in the future.
Integration of
60%
planning with
BI/analytics (in use)
50%
Integration of
40% planning with
BI/analytics (planned)
30%
Integration of
planning with financial
20% consolidation (in use)
10% Integration of
planning with financial
consolidation
0% (planned)
2021 2022 2023
Figure 38: Time series for actual and planned integration of planning. 2021 (n=870), 2022
(n=801) and 2023 (n=777)
Cloud-based planning
Cloud BI and analytics is a trend that can no longer be dismissed and is also a valid implementation
option for planning products. Several purely cloud-based planning products have been released in
Figure 39: Are you using a cloud-based planning solution or can you imagine doing so? (n=708)
The use of cloud-based planning has jumped from just 8 percent of survey respondents in 2016 to
44 percent in 2023 (see Figure 40). In the last seven years we have seen especially strong growth, which
we believe is an impact of increasing dynamics and the requirement for fast time to value. For many
companies, improving the technology in use is an important investment for optimizing planning and
forecasting. The introduction or modernization of software solutions is a necessary investment for
optimization and many companies leverage cloud-based deployments for new implementations (see
Figure 41). This statement applies not only to planning and CPM, but also to the wider IT strategy of
many companies in general. Especially in dynamic times, cloud-based solutions can provide fast time to
value, eliminating time-consuming installation processes and hardware procurement. Right now,
nothing is more important than up-to-date information for decision-makers, and this demands the use
of specialized software.
60%
50%
In use
40%
30%
20%
Planned
10%
0%
2016 2017 2018 2019 2020 2021 2022 2023
Figure 40: Time series for the use and planned use of cloud-based planning. 2016 (n=515), 2017
(n=711), 2018 (n=739), 2019 (n=865), 2020 (n=842), 2021 (n=824), 2022 (n=761) and 2023
(n=730)
Figure 41: Which statement about your general IT strategy is most applicable? (n=599)
However, the general view on cloud-based planning displayed in Figure 39 is clearly colored by regional
variations. The DACH region, which represents 59 percent of our overall sample, is still particularly
cautious when it comes to cloud-based planning products, whereas companies in BeNeLux, North
America, UK and Nordics and Asia-Pacific are much more open to the cloud. For example, 67 percent of
respondents from BeNeLux are already using a planning product in the cloud, compared to only
26 percent in the DACH region (see Figure 42). However, attitudes to cloud-based planning solutions –
even in the DACH region – are changing. 21 percent of organizations claimed that cloud-based planning
solutions were neither planned nor conceivable in 2018. This figure has since dropped to just 9 percent
in 2023. In contrast, the ‘in use’ figure has climbed from 6 percent to 26 percent in the same period, and
the ‘planned’ figure from 12 percent to 19 percent.
In use Planned Not planned, but it is conceivable Neither planned nor conceivable
Figure 42: Are you using a cloud-based planning solution or can you imagine doing so? By
region (n=688)
The use of strategically sensitive data (e.g., financials) and high security requirements for planning data
pose serious security concerns and are therefore a key reason why many companies choose not to use
Figure 43: What are the most important reasons for not using cloud-based planning solutions?
(n=305)
The main reason for using cloud-based planning products is the desire for greater flexibility and elasticity
(53 percent, see Figure 44). The level of use of planning and CPM systems is subject to strong seasonal
variation. There is a high usage pattern during budgeting and forecasting periods but the tools are used
significantly less frequently at other times of the year. Furthermore, ‘reduction of maintenance efforts’
(45 percent), ‘faster software updates’ (27 percent), ‘costs’ (23 percent), ‘speed of implementation’
(22 percent) and ‘performance’ (20 percent) are also compelling reasons for choosing a cloud-based
planning product over an on-premises solution.
Costs 23%
Performance 20%
Agility 16%
Other 4%
Figure 44: What are the main reasons for using or wanting to use a cloud-based planning
solution? (n=385)
The majority of companies surveyed experience no major challenges at all when using a cloud-based
planning or CPM solution (35 percent, see Figure 45). However, The Planning Survey results show that
seven out of ten companies do face challenges. ‘Performance expectations not being met’ is the most
common problem encountered (21 percent). Since performance is also an important reason why
organizations opt for the cloud, this figure is surprisingly high. However, performance is a multi-faceted
issue and performance problems can have many causes. It does not necessarily have to be the hardware
resources in the cloud itself, but network problems with the public Internet, multi-tenant use with other
companies and many other problems can negatively affect performance. Furthermore, ‘total costs higher
than expected’ (19 percent) and ‘problems with data security’ (19 percent) are other common problems.
Other 2%
Figure 45: What are the biggest challenges when using your planning or CPM solution in the
cloud? (n=300)
Important 43%
Figure 46: How important or relevant are predictive planning and forecasting for your
company? (n=644)
Other 2%
Figure 47: What benefits do you see in the use of predictive planning and forecasting in your
company? (n=644)
‘Too little know-how/competence in analytics’ (50 percent) and ‘not enough resources’ (43 percent) are
the two main challenges to the use of predictive planning and forecasting today (see Figure 48). This
can be explained by the current dearth of expertise in this discipline (e.g., data scientists). The newer and
less widespread a technology is, the more difficult it is to find the experts who can use it properly. This
relates not only to the use of the tools themselves, but often also to the concept of how and where
companies can improve their planning using modern methods.
Other 4%
No challenges 3%
Figure 48: What challenges do you see in the use of predictive planning and forecasting in your
company? (n=634)
Until 2019, the proportion of companies with plans to make use of predictive planning and forecasting
was increasing steadily each year. However, it has stagnated somewhat in recent years and the rate of
‘planned’ use is now at 55 percent (see Figure ). Nonetheless, it shows that more than half of the
companies surveyed are interested in predictive planning and forecasting and have plans to implement
it in the future.
In sharp contrast to the ‘planned’ use rate, the proportion of companies that are already using predictive
planning and forecasting has dropped significantly this year to just 13 percent (compared to 23 percent
in 2021). In BARC’s opinion, the survey data indicates that the hype around predictive planning and
forecasting is cooling.
Implementing predictive planning and forecasting successfully presents a number of significant
challenges. Companies must identify appropriate use cases and establish essential conditions, which
primarily include development of the appropriate know-how and provision of the necessary monetary
and human resources. Furthermore, a lack of data quality and availability is a major obstacle to accurate
forecasting. Only the right data of the right quality, with the necessary granularity and enough history,
allows solid predictions of probable future developments. Precise forecasts require a sufficiently large
and well-maintained volume of data for training of algorithms. A deep understanding of cause-and-
effect relationships as well as a high degree of integration and maturity of planning and analytics are
essential for this. Information gaps in historical data have to be closed and the possibility of
unprecedented events has to be considered. Moreover, precise forecasts require perfectly chosen and
continuously trained algorithms. Ultimately, business decision-makers have to trust the algorithms,
which is especially challenging when using potentially intransparent or ‘black box’ algorithms.
Some of the challenges mentioned above may be too much for many companies, which may lead to
significantly fewer organizations using and planning to use predictive planning and forecasting (see
Figure ). Moreover, a lack of know-how/competence in analytics and missing resources are additional
barriers to increased usage. The Planning Survey results suggest that many organizations now recognize
60%
50%
In use
40%
30%
20%
Planned
10%
0%
2016 2017 2018 2019 2020 2021 2022 2023
Figure 9: Use and planned use of predictive planning, timeline. 2016 (n=546), 2017 (n=1,117),
2018 (n=774), 2019 (n=891), 2020 (n=863), 2021 (n=837), 2022 (n=785) and 2023 (n=724)
Companies expect predictive planning and forecasting to bring about extensive improvements in their
planning. The majority of survey participants want to achieve greater efficiency and effectiveness above
all through suggested values for planners (59 percent, see Figure 49). In this approach, planners are
supported by forecasts without depriving them of any freedom. They can plan faster, more accurately
and on the basis of uniform assumptions, without losing control of ‘their’ plan figures. The validation
and quality assurance of manual planning is also a common approach (43 percent) and provides support
without limitation. Both approaches – suggested values and validation – are suitable for testing and
improving the models used against reality.
High-quality forecasts and consistent plans require conclusive driver models to capture dependencies
within the enterprise on a value basis. With advanced analysis, correlations can be identified (33 percent)
that remain hidden by classical analysis. Internal data not previously used for corporate planning must
be used more intensively (39 percent). The evaluation of the ‘true’ drivers of corporate success always
requires interpretation. The design of a comprehensive driver model is therefore not only a technical
challenge, but also a business challenge. The rewards for these efforts are driver models that enable
better simulations and scenario calculations (32 percent), with which companies can significantly
increase the relevance of their planning data by calculating many scenarios.
Only 17 percent of companies see fully automated forecasting as a realistic goal. This reflects the
expectation that predictive algorithms will deliver better results than human planners, primarily in
selected areas but not generally.
Planning and CPM vendors are currently investing massively in the integration of statistical methods,
machine learning and artificial intelligence in order to optimally support their customers. In addition to
providing generic functions, BARC also expects the provision of ready-made solutions that are easy to
understand and lead to good results with little effort (e.g., forecasting services for specific topics or
industries) in the future. With ready-made solutions, vendors would also address the biggest challenges
in the use of predictive planning and forecasting today (see Figure 48). Less statistical know-how would
Other 1%
Figure 49: With which approaches do you plan to use predictive planning and forecasting in
your company? (n=546)
Important 36%
Figure 50: How important are simulations and scenario analyses in your company for corporate
management and decision support? (n=661)
Figure 51 shows that 48 percent of the companies surveyed already benefit from simulations and the
analysis of scenarios. The fact that another 41 percent plan to leverage simulations at some point in the
future confirms that their importance for corporate management has grown massively. Many
organizations now regularly use simulations to better estimate the impact of important decisions.
60%
50%
In use
40%
30%
20%
Planned
10%
0%
2017 2018 2019 2020 2021 2022 2023
Figure 51: Use and planned use of simulations and analysis of scenarios, timeline. 2017
(n=1,164), 2018 (n=812), 2019 (n=932), 2020 (n=908), 2021 (n=884), 2022 (n=832) and 2023
(n=782)
When using simulations, companies analyze and compare different scenarios in a well-founded manner
so they can evaluate possible future developments as well as external effects. This allows important
information to be obtained for corporate management as a basis for decisions. Scenarios – both positive
and negative – must be enriched with risk assessments and measures to evaluate probabilities and
possible action alternatives. The simulation of scenarios is a decisive factor in competition to prepare for
future developments in the best possible way and to identify opportunities and risks.
Sophisticated simulations and scenario analyses must be supported by modern software tools that
enable the efficient management of the required models and data, can be flexibly adapted and offer
None 5%
Figure 52: What are your greatest challenges in the field of simulation and scenario analysis?
(n=620)
In many companies, the use of simulations is strongly focused on financial planning, which is not
surprising, since this dominates the planning activities of many organizations. In the areas of operational
planning and strategic planning, the rate of use is currently lower so the potential for further expansion
is there. Sophisticated simulations can make a major value contribution, especially in strategic planning.
However, due to the many different dependencies and the long time period under consideration, sound
support in this area is particularly difficult to achieve.
Market and competitive dynamics have increased hugely and are set to continue growing. Simulations
and scenario analyses are therefore becoming increasingly important for holistic corporate
management.
60%
50%
In use
40%
30%
20%
Planned
10%
0%
2017 2018 2019 2020 2021 2022 2023
Figure 53: Use and planned use of value driver-based planning, timeline. 2016 (n=511), 2017
(n=1,078), 2018 (n=723), 2019 (n=834), 2020 (n=862), 2021 (n=834), 2022 (n=766) and 2023
(n=728)
Value driver-based planning is primarily a business planning approach, not a technical one. This is why
the three biggest challenges in its implementation are all non-software-related. The main challenge ‘lack
of resources and methodological expertise’ (54 percent) is followed closely by the effort that is required
to implement the concept (46 percent). In third place comes the difficulty to identify the main drivers,
their influencing factors and dependencies (34 percent), which is, however, needed to implement the
approach and to develop value driver-based planning models. A lack of software support is the fourth
most common challenge (22 percent).
Figure 54: What are your biggest challenges in the use of value driver-based planning
approaches? (n=482)
Germany
BARC GmbH
Berliner Platz 7
D-97080 Würzburg
+49 931 880651-0
www.barc.com
Austria
BARC GmbH
Hirschstettner Straße 19 / I / IS314
A-1220 Wien
+43 660 6366870
Switzerland
BARC Schweiz GmbH
Täfernstr. 22a
CH-5405 Baden-Dättwil
+41 56 470 94 34