Brand Guidelines

About us

Google Ads bureau

specialiseret i e-handel
Hjælper mellem til store webshops med at vækste profitabelt.
Mission & Vision

Our Mission
We should write a short paragraph that tells people abour savvyrevenue’s core
values, mission, vission, action plan, etc. Lorem ipsum dolor sit amet consectetur
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Our Vision
We should write a short paragraph that tells people abour savvyrevenue’s core
values, mission, vission, action plan, etc. Lorem ipsum dolor sit amet consectetur
adipiscing elit. Fusce pulvinar nunc sed euismod porttitor.
Tone of Voice

Formal Casual

Cold Warm

Serious Playful

Corporate Friendly

Complex How to use our logo

Simple
Logo - Color

How to use our logo

The logo is the face of savvyrevenue, a text

based representation of the brand.

It features a modern and clean font,

creating a straightforward and minimal

appereance. Each color variant combo

ensures the logo has as much legibility and

contrast as possible.
Logo

0.5x 0.5x

0.5x

1x

0.5x

8x
Logo - Black and White

How to use our logo

The logo is the face of savvyrevenue, a text
based representation of the brand.

It features a modern and clean font,

creating a straightforward and minimal
appereance. Each color variant combo
ensures the logo has as much legibility and
contrast as possible.
Color palette

Savvy Dark Green Savvy Teal Savvy Yellow Savvy White

RGB - Color Code
RGB - Color Code
RGB - Color Code
RGB - Color Code

CMYK - Color Code

CMYK - Color Code
CMYK - Color Code
CMYK - Color Code

#043833 #00B1A3 #ECD78B #FFFFFF

Photo use

Lucas Caspersen
Head of Marketing

Office Photos Team Photos Team Photos - In Action Brand Photos

We like to show clean stylish photos of our Keeping consistency is key, we always take We like to show our team at work. It’s very Carefully selected customer images. We
office. It’s a nice way to show the place were medium close up (MCU) photos of our team. important to show how we do what we do to select nice quality, intresting photos that
all the ideas are made. generate empathy with the customer. showcase the variety of customers we handle.
Background

Pattern

The statement letter ‘y’ from the logo

becomes a subtle pattern that is used to

add visual texture to backgrounds.

It’s important to keep opacity low, to keep

it as a background and not the main

protagonist of the design.

Typography

We use Formular Regular

for headings and titles
And also for subtitles
We use Plus Jakarta Sans for texts and longer paragraphs. It’s a minimal and simple
sans serif that makes it confortable to read more content.

What’s important is: we never, ever, use italics.

Icons

Line Icons
We use simple and clean line icons. They
should be easy to understand, in a glimpse
we should catch what they mean.

It’s key to keep consistency in the line

weigh across all icons.


icons.

DTC = DTC.

Ecommerce store = Webshops.

Ecommerce = ehandel generelt.


Client = kunde
Wording

Wording English Danish

To keep consistency, we always translate
these terms like shown in this chart. DTC DTC

Ecommerce store Webshops

Ecommerce Ehandel generelt

Client Kunde
Illustrations

Illustration Style
We use StorySet illustrations in the Pana
style, adapting the colors to match our
color palette.

See more at: https://storyset.com/

UI elements

Primary button Information pills Form Testimonial

“
3 april 2024 5 min. read Texts Ads
Book intro call
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Description
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Your comment “SavvyRevenue is to us what a good
mother is to their child. They enrich our
View our cases
lives with comfort, support, knowledge,
and push us in the right direction toward
our dreams.”
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Vi står for alt på din konto Your name

Text Ads Christina Rüsz

Marketing Director

Broad Match søgeord: Sådan Your Email

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Got any questions?

Contact us
+45 71 99 94 42 hello@savvyrevenue.com