Persona Feature/Product

Customer Scenario: Technical Decision Maker Veeam Data Platform

Veeam-powered
IT struggles to meet data protection objectives BaaS & DRaaS
with current staffing and budget constraints

Scenario overview Key selling points Hurt

• Easily execute an off-site backup Current state questions — How do they do it today?
IT teams are increasingly feeling strategy with native integrations
• How do you feel about your ability to meet the business
the pinch of fewer budget and staffing to a service provider
expectations of your department with the resources you
resources, which is a painful restriction • Remote backup management for servers have today?
given the rapidly expanding expectations and endpoints • What level of control do you think you have for company
from the line of business. Between • Monitoring of cloud-native workload data that’s stored on laptops or public clouds?
everything from cyberthreats like backups that run in AWS and Microsoft Azure Credibility questions
ransomware to natural disasters and
• Do you find that your staff is stretched too thin to meet
hybrid- and multi-cloud strategies, (or exceed) the expectations of your line of business
most IT teams feel like they can’t keep and/or customers?
up with demand while also keeping Trigger words/events • If you needed to send data off site to the cloud today,
costs in check. would you struggle to find staff with the necessary
Trigger words
expertise to execute?
With talent shortages and skill gaps, • “as a Service”
• Do you feel like you risk production failure by pushing
companies are looking for partners • IT strain your backup processes to the limit?
to supplement their staff with their
• Managed services
expertise and pay for data protection
outcomes via an “as-a-Service” model. Trigger events

• Overwhelming demands on IT staff Rescue

• Need specialized resources/skillsets • Would it help you meet your business expectations if
you could outsource backup and disaster recovery (DR)
• Documentation for compliance/regulation management to specialists?

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