Table of Contents

Chapter I. Executive Summary 1

Chapter II. Current Market Situation 2

A. Company’s Position………………………………..… 2
B. Competition…………………………………………....... 4

C. Product//Service Review…………………………14

Chapter III. Issues 18

3.1 Major Issues………………………………………..... 18

3.2 Minor Issues………………………………………..... 19

Chapter IV. Objectives 20

PEST Analysis 24

Chapter V. SWOT Analysis 30

Strengths…………………………………………………...... 30

Weaknesses……………………………………………...... 30

Opportunities……………………………………………..... 31

Threats……………………………………………………....... 32

Strengths and Opportunities……………………... 34

Weaknesses and Opportunities…………………. 34

Strengths and Threats…………………………………. 35

Weaknesses and Threats……………………………. 36

Chapter VI. Marketing Strategies 37

A. Product………………………………………………...... 37

B. Price…………………………………………………........ 38

C. Place…………………………………………………....... 38

D. Promotion…………………………………………….... 39
Chapter VII. Action Plan 41

Gantt Chart…………………………………………….. 42

Chapter VIII. Budget 43

Chapter IX. Control 45

List of Tables

Table 1. Title (page no.)

Table 2. Title (page no.)

Table 3. (page no.)

3.1. Title……………………………………………(page no.)

3.2. Title……………………………………………. (“ “)

Table 4. Title (“ “)

Table 5. Title (“ “)