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Chapter 9
AGGREGATE DEMAND
LEARNING OBJECTIVES: After reading this chapter, the students should know:
1. What the major components of aggregate demand are.
2. What the consumption function tells us.
3. The determinants of investment spending.
4. How and why AD shifts occur.
5. How and when macro failure occurs.
LECTURE LAUNCHERS
How long will this chapter take? Three or four 75-minute class periods.
3. Ask students if they were given an extra $100 by a friend, parent, uncle, etc., how much of it
would they spend?
This question leads into a discussion of the marginal propensity to consume and save.
If they say they would spend all $100, then their marginal propensity to consume is
probably close to 1.0 and their marginal propensity to save is close to zero.t
4. As in the previous chapter, it is possible to draw upon your students' recent experiences. Ask
if any know of recent business openings or closings.
Many will have heard something about changing government policies and business
conditions. They may be aware of major plant openings or closings in the area or
nationwide. They will be interested in offering their opinions and ideas about the
causes of these changes. Cite recent examples of plant openings or closings in your
area. If nothing has happened in your area, cite changes in the auto industry, defense,
or the aerospace industries. Has the volume imports or exports changed recently?
Why have any of these changes occurred? All of these issues affect aggregate demand.
1. The economy can spend no more than its income. The economy can spend more than its
income by drawing down inventories of both public and private goods or by consuming
capital (allowing it to depreciate) without replacing it. If the economy consumes more than
its income, it will actually dissave and experience negative investment.
3. The aggregate expenditure curve is the same as the aggregate demand curve. The
aggregate expenditure curve and aggregate demand curves are two quite different concepts.
They have different units on the axes; aggregate expenditure represents the intended
expenditures at each income level; aggregate demand represents quantity demanded at each
average price level for all goods and services.
5. Dissaving is the difference between the 45-degree line and aggregate expenditure curves.
Both saving and dissaving are defined as the difference between disposable income and
consumption. Thus, it is the difference between the 45-degree line and the consumption
function that measures savings. The 45-degree line shows the points at which expenditures
equals income. So, when consumption expenditures equals income (the consumption
function intersects the 45-degree line), there is zero savings. When consumption
expenditures exceed income (the consumption function is above the 45-degree line), there
will be dissaving.
6. Aggregate expenditure rises when people buy more imports. Students often think of
imports as expenditures and therefore believe that increased spending on imports will have
the same effect on the economy as an increase in consumption. Expenditures on imports,
however, do not generate domestic income. If imports increase, they do so at the expense of
purchases of U.S. goods, meaning fewer jobs in the United States. Because employment
declines, there is less income with which to purchase goods; consumption falls and so does
aggregate spending.
ANNOTATED OUTLINE
I. Introduction
A. The last quarter of 2008 was terrible for the U.S. economy. Two million jobs were lost, a
dozen automobile plants were shut down, and house prices continued to decline.
B. We have seen how the economy slips into recession and how it recovers.
1. Key to both is aggregate demand. Shift to the left and we get recession, to get out
of the recession, AD must shift to the right.
2. How can we get aggregate demand to shift in the real world?
C. This chapter and the next two chapters focus on demand side of the macro economy by
starting with the same questions Keynes posed:
1. What are the components of aggregate demand?
2. What determines the level of spending for each component?
3. Will there be enough demand to maintain full employment?
III. Consumption
A. Consumption is the largest component of aggregate demand.
1. Definition: Consumption - Expenditure by consumers on final goods and
services.
2. Consumer expenditures account for over two-thirds of total spending.
B. Income and Consumption (Figure 9.2)
1. The aggregate demand curve asserts that the real value of output depends on the
price level.
2. Price level, interest rates, wealth, etc. might influence consumer spending, but
the most decisive influence is disposable income (DI).
3. Definition: Disposable Income – After-tax income of consumers; personal
income less personal taxes.
4. By definition, all disposable income is either consumed (spent) or saved (not
spent).
5. Formula
Disposable Income (YD ) Consumptio n (C) Saving (S)
Total Savings S
APS
Total Disposable Income YD
V. Investment
A. A number of factors are important in determining the amount of investment which
occurs in an economy.
1. Definition: Investment – Expenditures on (production of) new plant,
equipment, and structures (capital) in a given time period, plus changes in
business inventories.
B. Determinants of Investment
1. Expectations. Business expectations regarding future sales play a critical role
in investment decisions.
2. Interest Rates. Businesses often borrow money to invest in new plants or
equipment. The higher the interest rate, the costlier it is to invest and thus the
lower the investment spending. More investment occurs at lower rates.
3. Technology and innovation. New technology changes the demand for
investment goods.
C. Shifts of Investment (Figure 9.7)
1. Altered expectations:
Chapter 9 – Aggregate Demand
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
Investment increases in response to such positive expectations as increased
consumption, technological improvement, or tax decreases.
Investment decreases in reaction to negative expectations.
2. AD Shifts result from shifts in investment.
3. Volatile Investment Spending (Figure 9.8) Investment spending is volatile
as shown in the historical data for 2000 through 2008.
4. World View: “Panasonic Cuts Spending”
Over the next three years, Panasonic plans to reduce its planned investment in
flat-panels as an input to TV’s production by $1.5 billion.
In-Class Debate
Aggregate demand or aggregate supply?
Think of a recent U.S. fiscal policy change or monetary policy change. Describe it in one
sentence:
Will this policy change have an impact primarily on aggregate demand or aggregate supply—or
will it have a nearly equal effect on both? Explain.
Use the aggregate demand/aggregate supply curve analysis to describe the impact on output and
prices of your policy change. (Make certain that your curves shift correctly to the right or to the
left.)
Teaching note
Ask student pairs to work together after completing the steps above. Students might pair to
check answers. Or, students might be asked to find someone who chose to analyze a different
fiscal or monetary policy. These pairs of students could then compare policies and choose one as
the best for the current economy.
Look at the data for inflation, the growth rate of real GDP, the unemployment rate (all available
at http://research.stlouisfed.org/fred2/) and the employment cost index
(http://www.bls.gov/web/eci.supp.toc.htm for the periods 1979-1982, 1995-1999, and for the
last 4 years. Be sure that you understand the definition of each variable you use. Analyze for
these three periods and graphically show what you think is happening in the macroeconomy.
A comparison with the Canadian experience can be done by looking at comparable Canadian
data from http://www.ic.gc.ca/eic/site/cis-sic.nsf/eng/home. At this data site, you can also use
cost of production which is more general than simply the employment cost index.
Divide the class in half. Have the first group look at the U.S. data and reach a conclusion.
Have the second group look at the Canadian data and reach a conclusion. Us the student
answers to discuss the different sources of inflation and the different impact on the
economy of the inflation.
Debate project
Have stabilization policies reduced the severity of business cycles?
Macroeconomics grew out of the attempts to explain the recurrent fluctuations in economic
activity; that is business cycle theories. The length of adjustment time and the economic impact
of that adjustment is the subject of much debate among economists. Economists have proposed
many policies to reduce the fluctuations in real gross domestic product due to the business cycle.
Key questions
The Business Cycle Dating Committee of the National Bureau of Economic Research is the
group that defines when the U.S. economy is in a recession or expansion period. The primary
determinant of economic activity is real GDP. The committee uses the following definitions: "A
recession is a significant decline in economic activity spread across the economy, lasting more
than a few months, normally visible in real GDP, real income, employment, industrial
production, and wholesale-retail sales. A recession begins just after the economy reaches a peak
of activity and ends as the economy reaches its trough. Between trough and peak, the economy
is in an expansion. Expansion is the normal state of the economy; most recessions are brief and
they have been rare in recent decades."
To investigate the answers to the questions, go to the National Bureau of Economic Research
(NBER) website to identify when business cycles occurred during the post-World War II
period. The website is: www.nber.org/cycles.html.
The relationship between the real gross domestic product and the potential GDP is a good
measure of the performance of the economy relative to the potential. Go to the St. Louis
Federal Reserve web site and use the data on real GDP and potential GDP to answer the
questions about the severity of recessions.
Measures of severity might be the ratio of actual to potential real GDP, how much GDP fell,
how long it fell, and how quickly it fell.
Chapter 9 – Aggregate Demand
© 2016 by McGraw-Hill Education. This is proprietary material solely for authorized instructor use. Not authorized for sale or distribution in any manner.
This document may not be copied, scanned, duplicated, forwarded, distributed, or posted on a website, in whole or part.
If you wanted to look at various business cycle theories, you can go to the following website:
http://www.newschool.edu/nssr/het/schools/business.htm
Find an article that describes an event that would cause such a shift in Aggregate Expenditure.
Use the article to fulfill the following instructions and questions:
1. Mount a copy (do not cut up newspapers or magazines) of the article on a letter-sized page.
Make sure there is room at the bottom of the article to write the answers to the questions.
2. Below the article write "shifts upward" if the event you have chosen causes an upward shift
in the aggregate expenditure curve. Write "shifts downward" if the event causes a downward
shift of the aggregate expenditure curve.
3. Circle the statement that shows that real income of the economy or the economic growth has
responded in a way that is consistent with the shift that you have chosen.
4. In the remaining space below your article, indicate the source (name of newspaper or
magazine), title (newspaper headline or magazine article title), date, and page for the article
you have chosen. Use this format:
Source: _____________________ Date: _______________ Page: ____________
Headline: ________________________________________________________
If this information also appears in the article itself, circle each item.
5. Neatness counts.
To give students practice in shifting aggregate expenditure curves, and to recognize the concept
of shifting aggregate spending in the media.
1. Check for consistency between the shifts written below the article. 2.
3. This exercise can be used to provide grades to the students orally in class. After you have
collected papers, ask students to describe the change that they found, and how the aggregate
spending curve shifts. Grades can reflect:
a. Ability to recall the article (some students may not have done their own article).
b. Critical thinking skills.
c. Ability to communicate with a succinct, well-thought-out response. Small classes (thirty
or fewer students) are best for this approach
SUPPLEMENTARY RESOURCES
Patinkin, Don: "Keynes, John Maynard" in Eatwell, et al. (eds.), The New Palgrave, Macmillan
Press, London, 1987, pp. 19-39. A tour-de-force which is simultaneously a readable
(though tough for students) comprehensive survey with an extensive bibliography.
"Symposium: Keynesian Economics Today,” The Journal of Economic Perspectives, Winter
1993, pp. 3-82. This provides a readable up-to-date overview of Keynesian theory.
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