PROJECT

MANAGEMENT
MEETINGS, INCENTIVES,
CONVENTIONS, AND
EVENTS/EXHIBITIONS

College of Business Administration

Overview

MICE

KEY ELEMENTS OF MICE

MICE

MEETINGS

INCENTIVES

CONFERENCES

EXHIBITIONS / EVENTS
1 3
to provide a platform for organizations
to conduct meetings, events, and
exhibitions that can help them achieve
their business goals
2 4
to provide a conducive environment
for networking, business promotion,
knowledge sharing, and collaboration
used when an organization wants to
host an event that can help them
achieve specific business objectives.
used for product launches, trade
shows, conferences, seminars, team-
building activities, incentive programs,
and other business-related events.
Meetings

1 used for business meetings, board meetings, and other types of gatherings where
people come together to discuss business-related matters.

2 For example, a company may organize a MICE event to bring together its
regional managers for a meeting to discuss sales strategies and
performance metrics.
Incentives

1 Incentive programs are often used by companies to motivate and reward

employees for achieving their goals.

2 For example, a company may organize a MICE event that includes a team-
building activity such as a cooking class followed by a group dinner.
Conferences

1 used to host conferences that bring together experts, thought leaders, and other
professionals to share knowledge and discuss industry trends.

2 For example, a company may organize a MICE event to host an industry

conference where it can showcase its products and services to potential
customers and partners.
Exhibitions / Events

1 used to host exhibitions where companies showcase their products and services
to potential customers and partners.

2 For example, a company may organize a MICE event to exhibit its new product line
at a trade show where it can generate leads and build brand awareness.