Name of Course:-Rural Marketing

Course Code:-317332

Name of Faculty Member:- Ms. Anubha

Assignment No:-03

Multiple Choice Questions:-

1. Which of the following is a characteristic of rural markets?

a) High population density b) Low purchasing power

c) Advanced infrastructure d) High literacy rates

Ans:- b) Low purchasing power

2. What is a key factor for successful rural marketing campaigns?

a) High pricing b) Limited product variety

c) Understanding local customs and traditions d) Ignoring cultural differences

3. What is the first step in crafting a rural marketing strategy?

A) Distribution Network Development B) Market Research and Segmentation

C) Promotion and Communication D) Price and Value Proposition

4. Which of the following is a key factor in developing a distribution network for rural markets?

A) Partnering with urban retailers B) Establishing online sales platforms

C) Partnering with local retailers, distributors, cooperatives, and community-based organizations

D) Increasing advertising spend

5. Which of the following is NOT a tangible product in rural markets?

A) Agricultural products B) Consumer goods C) Healthcare products D) Brand reputation and trust

6. What does agricultural marketing primarily involve?

a) Production of agricultural products b) Promotion and sale of agricultural products

c) Research and development in agriculture d) Government regulations on agriculture

7. What is the purpose of market analysis in agricultural marketing?

a) To increase agricultural production b) To understand consumer preferences & trends

c) To enforce government regulations d) To promote agricultural exports

8. What does e-NAM stand for?

A) Electronic National Agriculture Management B) Electronic National Agriculture Market

C) Electronic National Agro Market D) Electronic National Agriculture Mission

9. When was e-NAM launched by the Government of India?

A) January 1, 2015 B) March 15, 2016 C) April 14, 2016 D) July 1, 2017

10. Why is access to rural credit important for farmers?

A) To invest in non-agricultural enterprises B) To increase productivity and improve livelihoods

C) To decrease the agricultural land D) To import luxury goods

Short Answer Questions:-

1. Briefly discuss the challenges faced in rural marketing.

2. Explain how word-of-mouth marketing contributes to the success of rural marketing strategies.
3. What are some key features of e-NAM that enhance trust and reliability in online transactions?
4. How can technology contribute to expanding rural credit access?
5. What are some challenges faced by AGMARKNET?

Long Answer Questions:-

1. What role do government initiatives play in the development of rural godowns?

2. What are some key challenges faced by marketers when promoting tangible products in rural
markets?