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vii
Preface
So if the teacher—or the curriculum—requires it, these parts can be read in any order (although we
recommend that you start with Part A).
To illustrate the principles and practices outlined in the book, we use lots of industry examples,
many of which are household names—such as IKEA, easyJet, and Rolls-Royce. But we also use
examples of firms that do not sell directly to consumers, but provide products and services to other
firms—such as Pipex, Ashford Colour Press, and AgustaWestland. These case studies are designed to
illustrate how theory is put into practice. They range over nearly every industry sector you can think
of—from ice cream to aerospace, hotels to pharmaceuticals, and from vacuum cleaners to cinemas.
In every chapter there are ‘Research Insights’. These summarize a major research study or paper
that underpins the specific content of the chapter. These demonstrate that much of the ‘theory’ (or
the principles and practices) outlined in the book derives from research studies of real operations.
Each chapter also ends with recommendations and suggestions as to where further information can
be obtained, if you wish to research that chapter’s topic in more depth.
Some of this you might be familiar with, if you have been employed in some way, as most young
people get work in operational areas, such as shops, hotels, restaurants, and other sectors. But even
if you have no previous experience, the book is designed to explain not just what happens in oper-
ations, but why it happens the way that it does. To help with this, there is a range of learning tools in
an integrated media package. This includes animated diagrams, videos, and a blog (www.jonesand-
robinson.wordpress.com) that provides up-to-date content and insights.
Acknowledgements
This text has come into existence through the hard work and dedication of a large number of peo-
ple. We would therefore like to acknowledge and thank the following for their contribution to this
handbook.
First, our thanks to all those colleagues in industry that agreed to be interviewed and to take us
on ‘factory tours’. Almost without exception, when we asked them for their assistance, they said ‘yes’
without any hesitation. They are truly the most amazing group of colleagues—incredibly knowl-
edgeable, fantastically professional, and so committed, to both operations management and its
implementation within their organizations. It has been a joy to work with them. We thank them for
their trust in us to produce something worthy of their efforts.
Second, a special thanks to colleagues from those firms that agreed to have videos made about
their operations—Brompton Bicycle, Center Parcs UK, Domino’s Pizza, and Pipex. Filming a 30-minute
video takes a lot more time than you would think, so we greatly appreciated their patience during
this process. Also thanks to our videographer and his team for making the filming process both
highly professional and enjoyable.
Third, we would like to thank our academic colleagues. Our colleagues at Surrey provided inspira-
tion, ideas, and support for some of the chapters, based on their specific expertise in some aspects
of operations management. Colleagues elsewhere reviewed a draft of each chapter and became
‘critical friends’—highlighting areas for improvement and making suggestions as to how to do this.
Fourth we must pay credit to our families whose support has been invaluable. In particular,
Alexandra and Elizabeth Robinson who were willing to read numerous case insights to see whether
the wording and content were suitable for university students.
Finally, our thanks to all those at Oxford University Press who assisted during all stages of the pro-
cess in getting this book to print.
Prof. Peter Jones and Peter Robinson
October 2011
For the second edition, the authors would like to reiterate their thanks to all those mentioned above,
as well those other professionals who have assisted with the production of this new edition. In partic-
ular we would like to thank the followers of our Operations Management blog who have contributed
comments and given positive feedback over the last five years.
Prof. Peter Jones and Peter Robinson
December 2019
The authors and publishers would like to thank the following people for their comments and reviews
throughout the process of developing all editions of Operations Management:
The publishers would be pleased to clear permission with any copyright holders that we have inad-
vertently failed to or been unable to contact.
xi
Contents
Glossary 433
Index 441
xiii
Detailed Contents
Glossary433
Index441
xix
OPERATIONS INSIGHT 6.2 Reducing ‘cost per touch’ in retail (Manufacturing/Service) 170
OPERATIONS INSIGHT 6.3 Unipetrol (Energy and Utilities) 177
END OF CHAPTER CASE Oxford University Press and SAP (Manufacturing) 182
This book comes equipped with a range of in-text learning features and a host of online resources,
all specifically designed to help you develop the essential knowledge and skills you’ll need for your
course and future career.
Learning Objectives
Introducing you to each chapter, Learning Objectives outline the main concepts and themes that will
be covered to clearly identify what you can expect to learn. These bulleted lists can also be used to
review your learning and effectively plan your revision.
Chapter Summary
Directly mapping to the learning objectives, the end-of-chapter summaries recap the core themes
and ideas of the chapter to consolidate and review your learning. These short answers can be used
as handy revision notes.
Operations Insights
Contemporary and varied examples from the world of operations management illustrate the concepts
discussed in the chapter, allowing you to apply the theory to practical examples from a huge range of
companies. Accompanying questions reinforce your learning.
Discussion Questions
Develop your analytical and reasoning skills by attempting the Discussion Questions at the end of
each chapter that encourage you to reflect on the topic covered and create lively debate.
Online Resources
www.oup.com/he/jones-robinson2e
This book is accompanied by a bespoke package of online resources that are carefully integrated
with the text to assist the learning and teaching of the subject.
Another random document with
no related content on Scribd:
Läksi Lauri laitumelle,
Meni turmio metälle:
"Anna nyt jalo Jumala,
Tuo varsin vakainen luoja,
Anna ampujan aloa, 5
Pyssyn pyytäjän ereä!"
Suomalaisista.
Penikulmain
ja virstain luku
Mitä suorinta tavallista
Ala- eli eteläsivussa. suuntaa tietä tietä
A. Ahvenamaan länsipuolelta
Turkuun Ikoi. 15 25
B. Turusta Eiknäisiin kaa. 8,3 14,1
Eiknäisistä Helsinkiin Ikoi. 8,5 10,6
Helsingistä Porkoon koi. 4,5 5,7
Porvosta Lovisaan Ikoi. 3 4,6
Lovisasta Haminaan. Ikoi. 4,8 6,8
Haminasta Wiipuriin Ikoi. 7,6 11
Wiipurista Pietariin kaa. 11 13,3
Pietarista Nemajoen seutua
Laatokan meren kaakkopäähän Ikoi. 3,5
Laatokan kaakkorantaa
Wolkkojoen suulle I. 6
Yhtärantaa eelleen Svirijoen
suulle Pkoi. 5,8
Svirijoen seutua Oniegameren
kaakkopäähän. Ikoi. 12
Itäkoillisessa sivussa.
Länsiluoteisessa sivussa.
C. Eelleen Enaritunturin
poikki Karasjoen
(ja Enarijoen) päihin. Pkoi. 4,5
Eelleen Karasjoen ja
Enarijoen Tenojoeksi
yhdyntään. koi. 10
Eelleen Tenojokea
Skorajoen yhdyntään
Utsujoen pitäjän
pohjasperukalla. koi. 10
Penik. = P. Wirst.= W.
Emme kuitenkan ole näitä rajoja niin tarkon määrätä voineet, ettei
selvää suomenpuheellista kansaa paikottain asuisi ulompanaki ja
muukalaisia kansoja sisäpuolella, niin eteläsivussa C—rajan tienoilla
ja itäkoillisessa pitkin pituuttansa, joissa kummassaki asukselee,
missä Suomalaisia ulkopuolella, missä, jos kohta vähemminki,
Wenäläisiä meidän puolella. Jälkimmäisen sivun pohjasimmassa
päässä löydämmä taas Lapin kansan Suomalaisten seassa.
Länsiluoteisen sivun B—rajoilla elää pitkin pituuttansa muutaman
penikulman leveydeltä Suomalaisia Ruotsin alla kuuluvina ja sen
lopulla Kättösuannolta alkain pistäksen itse Suomen aluettaki
Könkämäjokea myöten Ruotsin ja Norjan väliin lähes 20 penik.
pitkältä, vaikkei kun juuri muutamaisen leviältä. Mainitun sivun C—
rajoilla tapaamme Suomalaisia ja Lappalaisia sekasin ja saman
sivun B—rajoilla ikäskun eteläsivunki A—rajoilla löytyy taasen
merirannoilla eräitä ruotsalaisia pitäjiä. Se myös pitää meidän
nimittää, että tässä on koko Suomen kansa rajotettu, eikä erityisesti
niin kutsuttu Suomen maa, jonka osa eteläsivusta, C—rajan kohdalta
ja pian koko itäkoillinen sivu tulisi paljo sisämpänä käymään.
[Sanan Saattajota Wiipurista pyydämmä jossai lehdessänsä
ilmottamaan, jos hänen paremmasta tiedostansa mitä erehdystä olisi
eteläsivun C— ja itäkoillisen sivun A—rajojen nimissä tapahtunut ja
sekä siltä että keltä hyvänsä toivomma muitaki oikasemia, erittäin
virstaja penikulma määrissäki. Wienamerelle, jota myös Selti-
mereksi ja Kemimereksiki sanotaan, taitais yhtähyvin sopia nimi
Walkiameri. Oniegamerta sanovat paikon Sunkumereksi ja
Poventsan mereksiki, vieläkö tuolla jotai muutaki nimeä olisi?]
*****
Horatius.
suomeksi:
Satuja.
1. Susi ja Akka.
Susi näljissään juoksenteli kylän tienoilla ruokaa etsimässä. Niin
muutamassa talossa kuuli äitin lastansa toruvan, uhkaamalla hukille
työntää, ellei vaikenisi ja muuten olisi kauniisti. Susirukka odotteli
kaiken päivän, vaan kuuli illalla äitin toisilla sanoilla lastansa
puhuttelevan. "Ka niin lapseni, sano sillon äiti, en enää hukalle sua
anna'kan, vaan jos hukka tulee, niin lyömmä kuoliaksi." Sen kuultua
juoksi hukka tiehensä ja sano: "siinä tuvassa toista puhutaan, toista
ajatellaan."
2. Kaksi Hevoista.
3. Talonhiiri ja Metsähiiri.
3. Yks sano tous tous, toinen sano tous tous, kol- mas sano tous
tous, neljäs sano tous tous; viies sano viuh vauh.
4. Lyhyt mänty mättähällä, mesimöykky männyn päässä.