Inside LVMH Certification

LVMH and the luxury industry :

1. Being creative and innovative

Creativity and innovation are part of LVMH’s DNA; throughout the years, they have been the
keys to our Maisons’ success and the basis of their solid reputations. These fundamental
values of creativity and innovation are pursued in tandem by our Group’s Maisons as they
focus on achieving the ideal balance between continually renewing their offer while resolutely
looking to the future, always respecting their unique heritage.

2. Delivering excellence

Within the Group, quality can never be compromised. Because the Maisons embody
everything that is most noble and accomplished in the world of fine craftsmanship, they pay
extremely close attention to detail and strive for perfection: from products to services, it is in
this quest for excellence that the Group differentiates itself.

3. Cultivating an entrepreneurial spirit

LVMH’s dynamic momentum is inspired by an entrepreneurial spirit at every level of the

organization. We have been entrusted with the heritage of the exceptional entrepreneurs and
creative talents who founded our Maisons, and we have kept a decentralized organization to
maintain the pragmatic agility that encourages efficiency and swift responsiveness. While
LVMH may be the world leader, we have retained the spirit of a startup where entrepreneurial
challenges are intimately tied to creativity and a never-ending quest for the highest quality.

4. Being committed to positive impact

Every action taken by the Group and its employees reflects our commitment to ethics,
corporate social responsibility and respect for the environment. They drive our Maisons’
performance and ensure their longevity. Firmly convinced that truly desirable products can
only come from sustainable businesses, we are committed to ensuring that our products and
the way they are made have a positive impact on our entire ecosystem and the places we
operate, and that our Group is actively working to build a better future.

Creation : 1987
+ de 75 maison
6 business sectors

More than 190 nationalities

4 generation
37 average old
71% of womens

True to tradition, each of our Maisons builds on a strong legacy while focusing on the
exquisite calibre of its products: timelessness, heritage, strong brand codes, DNA, and
unique savoir faire.

What sets our Maisons apart is their ability to achieve the seemingly impossible balance
between the past, present and future. They continue to delight and amaze today with their
contemporary relevance.

In this chapter, you will deep dive into each of our 6 business sectors - Fashion & Leather
Goods, Wines & Spirits, Perfumes & Cosmetics, Watches & Jewelry, Selective Retailing,
and Other Activities, as well as into some of our Maisons.